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Colour
Palett
e: ’Mu
rray S
unset’
Design
style c
oncept
These
colour
s were
selec
ted to
re�ect
the hu
es of a
sun
set ov
er the
Murra
y rive
r, crea
ting a v
ibrant
palett
e tha
t provi
des im
media
te visu
al imp
act, di
fferen
tiation
fro
m MDB
A corp
orate m
aterial
s, and
appeal
to a
youthf
ul audi
ence.
With th
e exce
ption o
f pink
, the c
olours
are tin
ts and
shades
of the
existi
ng MD
BA co
re bran
ding.
Style:
Curves
and o
verlay
sThe
desig
n style
follow
s core M
DBA b
randin
g, usin
g cur
ves an
d over
lays co
mbine
d with
gradie
nts for
key
eleme
nts. Th
is subt
le com
binatio
n pulls
togeth
er mu
ltiple c
olours
from t
he pal
ette, cr
eating
visual
impac
t wh
ile allo
wing te
xt, ico
ns and
graphi
cs to b
e over
laid
with a
ccepta
ble co
ntrast
for WC
AG req
uireme
nts.
Typefa
ce: Cla
n OT /
Vervei
ne Fol
lowing
the MD
BA co
rporat
e desi
gn gui
de, Cla
n OT is
use
d for h
eaders
and b
ody tex
t.
Vervei
ne is u
sed as
a com
panion
typefa
ce for
titles
, bre
akouts
, and o
ther ar
eas of
visual
empha
sis. Th
is adds
a c
asual f
eel.
Iconog
raphy
Re�ect
ing the
MDBA
core b
randin
g is the
use o
f icons
to rep
resent
key p
oints o
f infor
mation
.Wh
ere no
suitab
le icon
s exis
ts, com
munic
ations
will
design
and p
rovide
icons
for us
e by e
ducatio
n, addi
ng to
the ex
isting
MDBA
collec
tion.
educat
ion@m
dba
Activity
MDBA
Education
Nardoo Tiger Orchid
Gipsland Water Dragon
Southern Bell Frog
Rock Wallaby
Platypus
Australian Pelican
Broad-Shelled Snake-Necked Turtle
Red-Capped Robin
Crucifix Frog
Major Mitchell Cockatoo
Quandong Darling Lily
Superb Fairy Wren
Murray River Rainbowfish
...i
s cr
itic
al t
o m
ore
th
an
12
0 w
ater
bir
d s
peci
es,
4
6 n
ativ
e fi
sh s
peci
es,
an
d 1
6 in
tern
atio
nal
ly-
r
eco
gnis
ed w
etla
nd
s.
The M
urra
y–Da
rling
Basin
Flo
ra &
Fau
na
stic
ker
sh
eet
A
For
more
info
: ww
w.m
dba.
gov.
au/e
duca
tion
Colour
Palett
e: ’Mu
rray S
unset’
Design
style c
oncept
These
colour
s were
selec
ted to
re�ect
the hu
es of a
sun
set ov
er the
Murra
y rive
r, crea
ting a v
ibrant
palett
e tha
t provi
des im
media
te visu
al imp
act, di
fferen
tiation
fro
m MDB
A corp
orate m
aterial
s, and
appeal
to a
youthf
ul audi
ence.
With th
e exce
ption o
f pink
, the c
olours
are tin
ts and
shades
of the
existi
ng MD
BA co
re bran
ding.
Style:
Curves
and o
verlay
sThe
desig
n style
follow
s core M
DBA b
randin
g, usin
g cur
ves an
d over
lays co
mbine
d with
gradie
nts for
key
eleme
nts. Th
is subt
le com
binatio
n pulls
togeth
er mu
ltiple c
olours
from t
he pal
ette, cr
eating
visual
impac
t wh
ile allo
wing te
xt, ico
ns and
graphi
cs to b
e over
laid
with a
ccepta
ble co
ntrast
for WC
AG req
uireme
nts.
Typefa
ce: Cla
n OT /
Vervei
ne Fol
lowing
the MD
BA co
rporat
e desi
gn gui
de, Cla
n OT is
use
d for h
eaders
and b
ody tex
t.
Vervei
ne is u
sed as
a com
panion
typefa
ce for
titles
, bre
akouts
, and o
ther ar
eas of
visual
empha
sis. Th
is adds
a c
asual f
eel.
Iconog
raphy
Re�ect
ing the
MDBA
core b
randin
g is the
use o
f icons
to rep
resent
key p
oints o
f infor
mation
.Wh
ere no
suitab
le icon
s exis
ts, com
munic
ations
will
design
and p
rovide
icons
for us
e by e
ducatio
n, addi
ng to
the ex
isting
MDBA
collec
tion.
educat
ion@m
dba
Activity
MDBA
Education
Turquoise Parrot
Bogong Moth
Mountain Pygmy Possum
Great Crested Grebe
Barking Owl
Sugar Glider
Pilliga Mouse
Corroboree Frog
Swamp Yabby
Golden Perch
Black Cockatoo Azure Kingfisher
Murray Cod
Orange-Bellied Parrot
Sturt’s Desert Pea
Flo
ra &
Fau
na
stic
ker
sh
eet
B
For
more
info
: ww
w.m
dba.
gov.
au/e
duca
tion
The M
urra
y–Da
rling
Basin
...i
s cr
itic
al t
o m
ore
th
an
12
0 w
ater
bir
d s
peci
es,
4
6 n
ativ
e fi
sh s
peci
es,
an
d 1
6 in
tern
atio
nal
ly-
r
eco
gnis
ed w
etla
nd
s.
