MEASURING ACADEMIC PROGRAM COST AND DEMAND FOR …

CONFERENCE

MEASURING ACADEMIC PROGRAM COST AND DEMAND FOR IMPROVED RESOURCE ALLOCATIONJuly 27 - 29, 2016Denver, CO

www.grayassociates.com

www.aais.com

www.metricsedu.com

http://www.grayassociates.com

https://www.aais.com

http://www.metricsedu.com

CONFERENCE

Academic Impressionswww.academicimpressions.com

tele 720.488.6800

fax 303.221.2259

facebook.com/academicimpressions.com

twitter.com/academicimpress

2

VISIT EVENT PAGE

www.academicimpressions.com/conference/measuring-academic-program-cost-and-demand-improved-resource-allocation-july-2016

Do you have a clear vision of which academic programs are your economic engines?

OVERVIEW

Gain the tools and skills you need to analyze academic program cost and demand. You will learn how you can examine your academic programs and calculate:

� Current and future demand

� Direct and indirect costs

� Contribution margin

With these calculations in hand you will be able to have more productive conversations about where and how best to allocate limited academic resources.

As an added bonus, each conference participant will also get a recording of our webcast Using Academic Program Cost Analysis to Improve the Efficiency of Your Department.

“Training on cost and productivity within the higher-ed environment for non-finance academic administrators and faculty will likely be the most critical professional development needed in the years ahead. Unfortunately, opportunities are rare which makes this Academic Impressions' programs invaluable.”

- Brian Harlan, Associate Provost of Academic Affairs, California Institute of the Arts

EXAMPLES ROOTED IN PRACTICE, NOT THEORY

This conference is an active learning opportunity for you and your colleagues. You will focus on the process of making cost and demand calculations and examine how you can use that data to inform strategic decisions.

POST-CONFERENCE WORKSHOP: IN-DEPTH COST MODELING

This workshop digs deeper into program cost and demand analysis and gives you working time to create or improve your model. Attendance will be limited to ensure personalized attention and support for you and/or your team. This is a hands-on workshop and requires a laptop and sample cost data from your programs.

http://www.academicimpressions.com/academic-impressions-membership

http://www.academicimpressions.com/webcast/accurately-reporting-case-campaign-and-vse-surveys-august-2015

http://www.academicimpressions.com/conference/measuring-academic-program-cost-and-demand-improved-resource-allocation-july-2016?utm_source=Brochure&utm_medium=Print&utm_term=measuringAcademicProgramCostAndDemandImprovedResourceAllocationJuly2016&utm_content=measuringAcademicProgramCostAndDemandImprovedResourceAllocationJuly2016&utm_campaign=measuringAcademicProgramCostAndDemandImprovedResourceAllocationJuly2016

http://www.academicimpressions.com/conference/measuring-academic-program-cost-and-demand-improved-resource-allocation-july-2016?utm_source=Brochure&utm_medium=Print&utm_term=measuringAcademicProgramCostAndDemandImprovedResourceAllocationJuly2016&utm_content=measuringAcademicProgramCostAndDemandImprovedResourceAllocationJuly2016&utm_campaign=measuringAcademicProgramCostAndDemandImprovedResourceAllocationJuly2016

http://www.academicimpressions.com/webcast/using-academic-program-cost-analysis-improve-efficiency-your-department

http://www.academicimpressions.com/webcast/using-academic-program-cost-analysis-improve-efficiency-your-department

CONFERENCE


tele 720.488.6800

fax 303.221.2259



3

BRING YOUR TEAM - REGISTER TWO, GET ONE 50% OFF!

Given the collaborative nature of this process, we recommend sending a team charged with informing or determining academic program resource allocation on campus. We strongly recommend teams made up of senior academic administrators, financial officers, and institutional researchers. Register two people from your institution and a third registration is 50% off!

LEARNING OUTCOME

After participating in this conference, you will be able to better inform your institution’s approaches to academic program cost and demand analysis.

CPE CREDITS

Recommended CPE Credits: 12.5Program Field of Study: Specialized Knowledge and ApplicationsDelivery Method: Group-LivePrerequisites: NoneProgram Level: Basic

Academic Impressions is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Website: www.nasba.org

CONTACT US FOR MORE INFORMATION

Contact Tunde Brimah, Director of Program Development at [email protected] or 720-988-1220 if you’d like additional information about the program.

CONFERENCE


tele 720.488.6800

fax 303.221.2259



4

AGENDA

WEDNESDAY, JULY 27, 2016

12:00 - 1:00 p.m.Registration 1:00 - 1:30 p.m.Opening Remarks and Introductions 1:30 - 3:00 p.m.Academic Program Cost Analysis: Key VariablesThis opening session will dive straight into the key variables needed to understand the scope and process needed for actionable program cost analysis. Included will be:

� A description of the levels of measurement that define program cost analysis, from institution down to course

level

� A breakdown of the direct cost measurements that inform actionable program cost analysis

� An introduction to indirect cost measurements that feed productive program cost analysis 3:00 - 3:15 p.m.Break 3:15 - 4:30 p.m.Considering Direct and Indirect Costs at Your InstitutionIn this opening working session, attendees will productively address the relationship between direct and indirect costs at their institution. Together, we will address lessons learned and “on the ground” challenges peer institutions face when accounting for both. 4:30 - 5:30 p.m.Networking Reception (included in registration fee)

CONFERENCE


tele 720.488.6800

fax 303.221.2259



5

AGENDA

THURSDAY, JULY 28, 2016

8:00 - 8:30 a.m.Continental Breakfast (included in registration fee) 8:30 - 10:00 a.m.Academic Program Costs: Pinpointing Contribution MarginsThis core session will dive deeply into academic program cost analysis. Included in this session will be detailed means of measuring overall program costs. Specifically, this session will aim to detail best practices for measuring:

� Overall program revenue

� Faculty productivity

� Comprehensive cost attribution

� Contribution margin by academic program 10:00 - 10:15 a.m.Break 10:15 - 11:15 a.m.Calculating Break-Even and Contribution MarginIn this working session, you will use sample data provided to conduct basic analysis on break-even and contribution margin at the school and department level. 11:15 a.m. - 12:00 p.m.Turning Analysis into ActionUsing real-life case studies, you will learn how to use the financial analysis you’ve learned thus far to make smarter and more strategic decisions in allocating limited resources. 12:00 - 1:15 p.m.Lunch (included in registration fee) 1:15 - 2:45 p.m.Determining External Program DemandMeasures and indicators of demand must be used in concert with cost data before any decisions about a program’s future can be made. In this session, we will explore a variety of data points that when taken together, can provide a more complete picture of demand for certain programs. We will examine both freely available and proprietary data that can be useful in this analysis. 2:45 - 3:00 p.m.Break 3:00 - 4:30 p.m.Applying Demand Analysis in Strategically Resourcing Academic Programs (Case Study)How can you appropriately leverage program demand analysis into resource allocation decisions? Hear how a combination of analysis, communication, and strategic planning enabled stronger resource allocation at one institution.

CONFERENCE


tele 720.488.6800

fax 303.221.2259



6

AGENDA

FRIDAY, JULY 29, 2016

8:00 - 8:30 a.m.Continental Breakfast (included in registration fee) 8:30 - 9:45 a.m.Case Study: Improving Faculty ProductivityHow can you leverage program cost analysis to inform strategic decisions around faculty productivity? Hear how one institution used data-driven evidence to better:

� Propel faculty retirement conversations

� Discuss faculty balance between teaching, committee, and service commitments

9:45 - 10:00 a.m.Break 10:00 - 11:30 a.m.Benchmarking against Other InstitutionsThis final session of Day 3 will provide guidance on how to best apply benchmarking as a strategic tool when making decisions regarding academic programs. Our expert presenter will help guide your efforts in taking your academic program analysis data beyond your institutional context. Specifically, we will address:

� Keys to identifying peer and aspirational institutions

� Best practice means to reading comparative data

� Making strategic decisions based on data trends 11:30 a.m. - 12:00 p.m.Final Takeaways and Q&A

Post-Conference Event: Cost-Modeling Workshop 12:00 - 1:30 p.m.Lunch (included in workshop registration fee) and Registration for Post-Conference Attendees 1:30 - 4:00 p.m.Post-Conference Event: Cost-Modeling WorkshopFor those wanting an in-depth tutorial on applying the cost methodologies discussed in the main conference, this workshop is designed for you. The main conference will outline a variety of approaches that can be used and help you determine what approach makes the most sense for you. This workshop goes deeper and gives you a chance for hands-on work to create or improve your model. Attendance will be limited to ensure personalized attention and support for you and/or your team. Required: This is a hands-on workshop and as such participants are required to bring laptops and sample cost data from your programs.

CONFERENCE


tele 720.488.6800

fax 303.221.2259



7

INSTRUCTORS

Robert Atkins, CEO & Founder, Gray AssociatesBob led Gray's entry into the education industry and the development of Gray's proprietary industry databases and service offerings. He has worked with all of Gray's education clients, consulting Presidents, CEOs, and CMOs on business strategy, pricing, location selection, and program strategy. He is an expert in business strategy, marketing, sales and high-tech distribution channels. He has helped AT&T, Avaya, American Express, Dex Media, Qwest Communications, HP, IBM, and other clients to develop growth strategies, enter new markets, and build their sales and channel organizations. He has also led efforts that have eliminated tens of millions of dollars in cost, particularly in sales and channel management.Bob is a published author, whose articles have appeared in the Wall Street Journal, Sales and Marketing Management, and other publications around the world. He received an MBA, with honors, from Harvard Business School and a BA, magna cum laude, from Harvard College.

John Barnshaw, President, Systematic Research SolutionsJohn Barnshaw is the president of Systematic Research Solutions, a data solutions and consulting organization designed to facilitate unit and institutional improvement for public, private, and nonprofit institutions. Barnshaw also serves as the senior program officer and senior higher education researcher at the American Association of University Professors (AAUP), where he directs the Faculty Compensation Survey, the largest and most established independent study of faculty salary and benefits for two- and four-year institutions of higher education in the United States. Prior to joining the AAUP, Dr. Barnshaw directed the National Study of Instructional Costs and Productivity (Delaware Cost Study), a longitudinal benchmarking study that explores faculty teaching, separately budgeted research and public service, and cost at the discipline level for four-year institutions. Dr. Barnshaw blends his wealth of experience in data alignment, statistical modeling, and research with his knowledge of higher education best (and worst) practices to facilitate unit and institutional improvement for those looking to use their extant resources as efficiently as possible.

Tony L. Honeycutt, Ed.D., Provost, Somerset Community CollegeAs provost of Somerset Community College, Tony L. Honeycutt serves as the chief academic officer for the college and is responsible for oversight of the daily operations of the college and for leadership of the college in the absence of the college president. Dr. Honeycutt is primarily responsible for providing leadership to academic affairs, student affairs and other units that support instructional activities. Dr. Honeycutt has overseen a 48% increase in credit hours per student. Somerset managed to accomplish this while also serving more students and saving $3.4 million in additional expenses. With nearly 10,000 students, SCC is part of the Kentucky Community and Technical College System, Kentucky’s largest provider of postsecondary education and workforce training. Honeycutt has been in education for more than forty-three years, and at SCC for eleven years.

CONFERENCE


tele 720.488.6800

fax 303.221.2259



8

INSTRUCTORS

Robert Allen Knight, B.A., M.B.A., Vice President, Finance and Operations, University of Northern British ColumbiaAs Vice President, Robert Knight’s portfolio includes finance, human resources, facilities, information technology, procurement, and security and safety for all students, faculty and staff of the University of Northern British Columbia in Prince George, British Columbia.

Robert has extensive experience in senior administration and finance roles at academic institutions. Before coming to UNBC in April 2016, Robert served as the principal administrative and financial officer for the Steinhardt School of Culture, Education, and Human Development at New York University, managing the central administrative operations of the school, including human resources, budget and finance, information technology, and space allocation and facilities.

Prior to going to NYU in 2010, he served as Associate Dean for Finance and Administration at Case Western Reserve University’s School of Engineering and at its Weatherhead School of Management. He has also served as Assistant Vice Chancellor for Finance and Administration at the University of North Carolina at Chapel Hill, and Financial Planning and Budget Director at Oberlin College.

Robert holds a BA in Social Sciences from The Ohio State University and an MBA from Case Western Reserve University. He also earned a Certificate of Advanced Studies from the American Graduate School of International Management.

Tom Shaver, Founder and CEO, Ad Astra Information Systems, LLCAs the founder and CEO of Ad Astra, Tom has been responsible for the strategic direction of much of the development of Ad Astra’s software and reporting systems that have been licensed to over 800 college and university campuses. He is the third generation of the Shaver family associated with The Shaver Partnership, the consulting and architecture firm from which Ad Astra was formed. His father, John Shaver, was an innovative educational architect and planner who has designed over 300 educational facilities, won national design awards, and has been featured in several national publications. Tom began working with his father in 1987 and their consulting work has evolved to include an innovative, capacity-based model for space management and student-centric model for course offering management that are foundational to Ad Astra’s offerings. Tom is actively involved as a lead consultant leveraging these models in a change management framework that uses data to justify change and track progress/business impact on college and university campuses. In 2004, Tom authored a United States business process patent application that was recently approved. The patent protects Ad Astra’s inventions in the scheduling software market including: student-specific course demand analysis, historical analysis of course demand and student availability, and high-impact schedule refinement.

TESTIMONIALS

“Training on cost and productivity within the higher-ed environment for non-finance academic administrators and faculty will likely be the most critical professional development needed in the years ahead. Unfortunately, opportunities are rare which makes this Academic Impressions' programs invaluable.”- Brian Harlan, Associate Provost of Academic Affairs, California Institute of the Arts

“As always, Academic Impressions did not disappoint. Excellent training - the best I've had in the last few years. Even though my institution does not have the technological capacity to take Academic Program costing to the level we would like, I now have the tools to start this process and provide Academic Affairs with qualitative data for decision-making.”- Mary Loomis, Assistant Vice President of Business and Finance/Comptroller, Savannah State University

CONFERENCE


tele 720.488.6800

fax 303.221.2259



9

OTHERSACADEMIC

IMPRESSIONS

T H E C O N F E R E N C E E X P E R I E N C E

VS

Intimate, workshop-style event with personalized attention

Typically large annual event

One focused learning trackMany concurrent sessions; forcing choice

Needs-driven and meticulously planned with practical outcomes• Action plans and next steps to

use upon returning to campus• Carefully-vetted expert

instructors that are also practitioners in the field

Uneven sessions and less outcome-focused, driven by

an open call for proposals

Small-scale opportunity to truly connect with colleagues in the same position at other institutions

Large networking events with vendors

Learner-centric and designed for interaction and collaboration

Lecture-based

200+ page workbooks with references, worksheets, articles, templates, exercises, and planning documents

Some slide presentations posted online after the event

AI Conference Experiences

Academic Impressions provides valuable exploration of timely and pragmatic challenges to higher education institutions. The combination of impassioned subject matter experts as presenters and means of engaging conference attendees was potent.

- C. Tennent, Associate VP of Facilities Management, University of Saskatchewan

This conference was the complete package: relevant topics, philosophical and practical applications, fantastic speakers, fantastic location. One of the BEST conferences I’ve ever attended. It is what a conference should be! Full of collaboration, networking and solutions.

- M. Lowe , Associate Professor and General Reference Librarian University of Louisiana at Monroe

96%of past attendees would recomend an AI conference to a colleague

250+and growing of AI member institutions (AI Pro)

15,000+higher ed professionals served

CONFERENCE


tele 720.488.6800

fax 303.221.2259



10

LOCATION

July 27 - 29, 2016 :: Denver, Colorado

HOTEL:

Crowne Plaza Denver Downtown1450 Glenarm PlaceDenver, CO 80202

To reserve your room, please call 720.269.3256. Please indicate that you are with the Academic Impressions group to receive the group rate

ROOM RATE:

The rate is $209 for single or double occupancy, plus applicable tax.

ROOM BLOCK DATES:

A room block has been reserved for the nights of July 26, 27 and 28, 2016.

RATE AVAILABLE UNTIL:

Make your reservations prior to July 5, 2016. There are a limited number of rooms available at the conference rate. Please make your reservations early. Rooms are subject to hotel availability.

ADDITIONAL INFORMATION:

Experience a refreshing urban retreat in the heart of the Mile High City at the Crowne Plaza Denver Downtown. Located in Downtown Denver, the hotel and meeting rooms offer engaging spaces for working and relaxing.

Hotel for Every AdventureThe Crowne Plaza Denver is walking distance from exciting attractions, shopping, restaurants, and sports and entertainment venues. One block from the Colorado Convention Center, the hotel is steps from Denver Art Museum, Denver Pavilions, Downtown Aquarium, Denver Center for the Performing Arts and the hip LoDo district. Play at Elitch Gardens Theme Park, Denver Zoo, Coors Field and the Pepsi Center.

LOCATION AND TRANSPORTATION:

Getting to the hotel is easy by plane, light rail, train or bus. The hotel is located only 26 miles from the Denver International Airport (DEN). The hotel is within walking distance of the Denver’s Public Transit that can whisk you to nearby train stations for transfers to local neighborhoods and cities.

When you need transportation to the hotel, we recommend these companies:

� D&D Transportation: 303-960-9229

� Super Shuttle: 800-258-3826


tele 720.488.6800

fax 303.221.2259



11

CONFERENCE MEASURING ACADEMIC PROGRAM COST AND DEMAND FOR IMPROVED RESOURCE ALLOCATION

July 27 - 29, 2016 :: Denver, CO

EARLY BIRD PRICING

Postmarked on or before July 8, 2016. For registrations postmarked after July 8, 2016, an additional $100 fee per

registrant applies.

BEST VALUE WORKSHOPWITH AI PROMEMBERSHIP

CONFERENCE

Conference + Workshop&

FREE Webcast recording: Using Academic Program

Cost Analysis to Improve the Efficiency of Your Department

Post-Conference Workshop only

Get $100 OFF with your AI Pro Membership

Conference &

FREE Webcast recording: Using Academic Program

Cost Analysis to Improve the Efficiency of Your Department

$1,495 $395 $100 OFF$1,195

Learn More

REGISTER ONLINE or on the next page.

PRICING (CIRCLE ONE)

Your registration fee includes: Full access to all conference sessions and materials, access to the networking reception

on Wednesday, breakfast and lunch on Thursday, and breakfast on Friday, as well as refreshments and snacks throughout

the conference.

PLEASE FAX ALL REGISTRATION PAGES TO: 303.221.2259

Bring your team!For every two people you register from your institution, receive a third registration at 50% off of the registration price.

A $500.00 surcharge applies to registrants from corporations.

http://www.academicimpressions.com/academic-impressions-membership

http://www.academicimpressions.com/r/registration.php?sn=0716-program-analysis&utm_source=0716ProgramAnalysisBrochurePR&utm_medium=0716ProgramAnalysisBrochurePR&utm_term=0716ProgramAnalysisBrochurePR&utm_content=0716ProgramAnalysisBrochurePR&utm_campaign=0716ProgramAnalysisBrochurePR


tele 720.488.6800

fax 303.221.2259



12


July 27 - 29, 2016 :: Denver, CO


CONFERENCE REGISTRATION INFORMATION

Print Name Job Title

Institution/Organization

What name do you prefer on your name badge? Address

City State/Province Zip/Postal Code Country

Telephone Email

ADDITIONAL CONTAC T INFORMATIONIf you would like us to send a copy of your registration confirmation or receipt to someone else, please complete this section

Additional Contact Name Contact Phone

Additional Contact Email Additional Contact Title

EMERGENCY CONTAC T INFORMATION

Emergency Contact Name Emergency Contact Phone

IF THIS CONFERENCE PARTICIPANT HAS ANY DIETARY OR ACCESSIBILITY NEEDS, PLEASE LIST THEM IN THE

SPACE BELOW. WE WILL DO OUR BEST TO ACCOMMODATE THESE NEEDS.

How did you hear about this event? (email from AI, ACPA, colleague forwarded email, The Chronicle, etc.)


tele 720.488.6800

fax 303.221.2259



13


July 27 - 29, 2016 :: Denver, CO


PAYMENT METHODWe accept Visa, MasterCard, and American Express credit cards. To pay by check, include the check with this form or select the “invoice me” option. Fax

form to 303.221.2259 or mail form along with payment to: Academic Impressions, 4601 DTC Blvd., Ste. 800, Denver, CO 80237

CREDIT CARD

Name on Card Account Number

Billing Address Billing City Billing State

Billing Zip Code/Postal Code Exp. Date

AMOUNT TO CHARGE:____________________

Security Code (last 3 digits on the back

of Visa and MC or 4 digits on front of AmEx)

CHECK/INVOICE

My check is included and covers _________ registration(s) Check # _________________________________________

Please invoice me, Purchase Order #____________________________ (PO # not required to receive invoice)

HIGHER ED IMPACTDelivered free to your inbox, Higher Ed Impact provides you with a full tool kit to help you monitor and assess the trends and strategic challenges likely to have an impact on your institution’s health and competitiveness. (Check the boxes for the editions you would like to sign up

for)

DAILYPULSE - Scan current events, timely research, and notable practices at other institutions.

WEEKLYSCAN - Review the week’s most significant events and the most timely research in higher education, with key takeaways suggested by higher education’s leading experts.

DIAGNOSTIC - Get an enterprise-wide and in-depth look at a current, strategic challenge; identify steps to take and critical questions to address.

List the names of the registrants you’d like to sign up:

Learn more or sign up to receive Higher Ed Impact at: www.academicimpressions.com/news-sign-up

*Note if you do not provide any names in the above space, all attendees will be signed up for the options selected.


tele 720.488.6800

fax 303.221.2259



14


July 27 - 29, 2016 :: Denver, CO

CANCELLATION AND REFUND POLICIES

CONFERENCES

For in-person conferences, substitute registrants are welcome and may be named free of charge at any time. If you

cancel 8 weeks or more prior to the first date of the conference, you will receive a full refund, less a $100.00 service

charge per attendee.

If you cancel within 8 weeks of the first date of the conference, you are not entitled to a refund. However, as a courtesy,

we will allow you to apply your payment, less the service charge, toward a future purchase within one year from the

date you cancel. Your payment is transferable to another person from your institution if you wish.

Please note that if you do not attend and you do not contact us in advance to cancel as described above, you are

responsible for the entire payment. In case this event is cancelled, Academic Impressions’ liability is limited to a refund

of the registration fee only.

ONLINE TRAININGS CONSISTING OF AT LEAST ONE LIVE TRAINING DATE

You will receive a full refund (less a $75 service charge) if you cancel 8 weeks or more prior to the first live training date.

If you cancel within 8 weeks of the first live training date, you are not entitled to a refund. But as a courtesy, we will

apply your payment (less a $75 service charge) towards a future purchase within one year from the date you cancel.

Your payment is transferable to another person from your institution if you wish. You may name a substitute primary

participant free of charge at any time prior to the first live training date. If available, you may switch the live training

format to a self-paced format (such as a CD-ROM Recording or On-Demand Download) free of charge. (Shipping

charges will apply to CD-ROM Recording orders outside the U.S. or Canada.)

ONLINE TRAININGS WHICH ARE PURELY SELF-PACED

All sales are final. No cancellations or refunds are provided.

RECORDINGS, ON-DEMAND DOWNLOADS, MONOGRAPHS AND OTHER PUBLICATIONS

All sales are final. No cancellations or refunds provided.

100% SATISFACTION

PROMISE

SATISFACTION PROMISE

We want you to be satisfied with your Academic Impressions learning experience. If

the program you purchased fails to meet your expectations, please contact us within

30 days and let us know. We’ll credit the full amount you paid toward another AI

program that may better fit your needs.

Documents

MEASURING ACADEMIC PROGRAM COST AND DEMAND FOR …