MedNet.com

Company Background

• Launched with 3 goals- Provide scientifically based medical information to a non-professional consumer audience- Provide the information for free- Generate Profits from advertising sales• Was considered the best website for trusted,

evidence based consumer health information.

Competitors

• MedNet faced competition from other Medicinal information sites based on :

- Number of visitors- Advertisers

Competitors

Question 1

What is the best argument Heather Yates can make to justify charging Windham for impressions instead of click-throughs ? Does she have acceptable alternatives ?

REFER Excel Sheet 1

Question 2

What steps MedNet can take to address emerging competitive threats ?

• Expanding to alternative healing approaches

• Answering queries within 24 hours by certified physicians

• Emergence of sites with condition specific information

• Search Engines (like Marvel)

• Not Multi-lingual• Revenue mainly

dependent on advertising

• Trusted site• Caters to all types of

Health Issues• Content is free of cost

to the viewers• 93% viewers are

willing to come back

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Recommendation

• Multiple Languages• Premium Services- Answering queries of Premium customers within 24 hours.- Health Tourism• Increase Advertising