VISION IN EXHIBITION

www.mido.comMEDIA 2020

Milano Eyewear ShowFebruary 29, March 1- 2 | 2020

DIGITAL MEDIA

OUTDOOR MEDIA

INDOOR MEDIA

| Worldwide MIDO |

| Outside the MIDO halls |

| Inside the MIDO halls |

EXPLORE,ENVISION,ANDEXHIBIT.Featuring a new vision of marketing and communication. From the digital world to the MIDO halls,inside and outside. Discover the pathway that leads to everyone’s eyes on you.

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DIGITAL MEDIA

WORLDWIDE MIDOA world of content and visibility

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Frequency: fortnightly, 29 issues

Circulation: 50,000 copies of which 10,000 in Italy and 40,000 in the rest of the world

Rates: on request

WMIDO_

Our online professional and commercial magazine is the market’s leadingsource of information fromthe worlds of fashion, design and eyewear. Worldwide,it reaches over 50,000 eye care professionals, companies, distributors and representatives.

AVAILABLE DIGITAL

OPPORTUNITIES:

• Web Page

• Newsletter

DIGITAL MEDIA | WORLDWIDE MIDO | A world of contents and visibility

DIGITAL MEDIA | WORLDWIDE MIDO | A world of contents and visibility

STAY CONNECTED

Rates: on request

DIGITAL MEDIA | WORLDWIDE MIDO | A world of contents and visibility

APP_

Intuitive and informative, constantly updatedin real time, it was downloaded by more than 6,000 in 2019. The most complete tool includes the list of the exhibiting companies, the show floorplan and the events schedule. Available all year, so you are always up to dateon the latest news from the world of eyewear.

DIGITAL MEDIA | WORLDWIDE MIDO | A world of contents and visibility

MIDO OFFICIALNEWSLETTER_

Reaching over 50,000 industry professionals, MIDO newsletters convey the most important information on the upcoming show, providing the visitors with all they need to know in order to fully “Live the Wonder”.

Rates:

Newsletter banner (800 px X 200 px): 1 mailing €800

Rates:

Sponsorship of 1 Totem: €2,000

Sponsorship of 3 Totems: €5,000

DIGITAL MEDIA | WORLDWIDE MIDO | A world of contents and visibility

JUST A TOUCH AWAY

INTERACTIVE TOTEMS_

Located at the entrance of the exhibiting halls, MIDO totems feature an interactive map with details about booths, exhibiting companies and brands that also includes your communications and other useful information conveniently available to all visitors.

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OUTSIDE THE MIDO HALLSThe first contact, the first memory

TRAIN_

A special train reserved for eye-care professionals (850 bookings in 2019) travelling to MIDO from several Italian cities. The ideal occasion to reach your target just a few hours before they get to the show.

OUTDOOR MEDIA | OUTSIDE MIDO | The first contact, the first memory

Rates:

GOLD Sponsorship (sole sponsor):

MIDO exhibitor €20,000 / non-exhibitor €25,000

SILVER Sponsorship:

MIDO exhibitor €7,000 / non-exhibitor €10,000

SERVICES INCLUDED:

• Advertisement page in the MIDO to 2019 Visitor’s Guide

• Five boxed advertisments in the MIDO to 2019 Visitor’s Guide (20.000 copies distributed during the show)

• Logo in all event advertising material and on the MIDO website

• Advertorial in MIDO and WMIDO.com newsletters

• Possibility of presenting products and/or initiatives to all passengers

• Distribution of promotional material on the train

• Branding of the uniforms of all hostesses on the train

• Logo on passenger proof of travel

• Branding of hospitality desk in the OTTICLUB

BILLPOSTING_

Located in strategic positions along the exhibition center routes and at its busiest points, guaranteeingimpactful visibility.

OUTDOOR MEDIA | OUTSIDE MIDO | The first contact, the first memory

Rates:

• Backlight in metro entrance hall East gate (various sizes) prices starting from €1,750

• Panel above ticket office East Gate €2,500 euros (each)

• Sheet on Escalator to Ponte dei Mari €1,400 (each)

• Ledwall East Gate prices starting from €6,000

• Sheet on Ponte dei Mari balustrade €2,000 (each)

• Moving walkway on Ponte dei Mari €5,000

• Sails 0.9x2 Corso Italia Lake (group of 6) €6,000

• Sheet 4x3 on Column Corso Italia €3,500

• Easel 1.4x2 m Corso Italia €2,000

• Sheet on front pavilion (various sizes) starting from €3,000

• Sheet on multi-level Car Park (various sizes) starting from €2,000

* Please note: production and mounting dismounting costs are not included

OUTDOOR MEDIA | OUTSIDE MIDO | The first contact, the first memory

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INSIDE THE MIDO HALLSEyes over the center of the show

EXHIBITION AREA BANNERS_

Close to the booths, they are an effective way of showing your position thanks to the visibility of the suspended structures.

Proposals• Basic: banner 6x2 mt

(for exhibition areas of over 100 mq)

• One side banner: 3x3 mt (for exhibition areas of over 60 mq)

• Cubic banner: 3x3 mt four sides (for exhibition areas of over 60 mq)• Large: banner 12x2 mt

(for exhibition areas of over 300 mq)

Large: €7,500

Rates:

Basic: €3,800

One side banner: €2,850

Cubic banner, 4 sides: €7,000

INDOOR MEDIA | INSIDE MIDO | Eyes over the heart of the event

* Please note: no banners can be booked in the Design Lab area

VISITOR’S GUIDE_

With over 20,000 copies in circulation, it is essential for exploring the pavilions. It’s also a useful wayto give your brand greater visibility throughout the event.

INDOOR MEDIA | INSIDE MIDO | Eyes over the heart of the event

Rates:

One page: €3,000 Double page inside: €6,000

Inside front cover: €4,500

Inside back cover: €4,500

Back cover: €6,500

Single boxed advertisement: €850

Group of 5 boxed advertisement: €4,000

mido.com

Milano Eyewear ShowFebruary 29, March 1-2 | 2020

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