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california competitor magazine / 2009 Media kit

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Page 1: Media

custom publications

FORD IRONMAN WORLD CHAMPIONSHIP

Official Program1988-2008

THRIVE GUIDEKaiser Permanente

Official Program2007-2008

UNDER ARMOUR“RUN”

2007-2008

FITNESS GUIDEFor Kaiser Permanente Physicians and Employees

SKI DAZZLEOfficial Program

1997-2008

Competitor has partnered with its clients on numerous custom publishing projects over the last 20 years. These range from stand-alone publications, inserts and pull-out sections to postcards, pace cards and packing checklists. Our talented team of designers are able to create these projects delivering agency-quality materials for a great value.

EMAIL: [email protected] the month, ad name and magazine that the ad will be running in the sub-ject line. Include a low resolution PDF proof with the ad. Anything over 4MB please place on FTP site.

SHIP COLOR PROOFS AND DISCS TO: Gia Hawkins, Competitor Publishing (ATTN: Production Dept.), 10179 Huennekens Street, Suite 100 San Diego, CA 92121.

FTP SITE: Address - ftp.competitor.com, Username - ftpuser, Password - com-petitor. When transferring files to the FTP site, use a File Transfer Program such as Cyberduck or Fetch. Please compress, stuff or zip all materials. Place file in assigned magazine folder. Uploading outside of folders will result in error message. Name file appropriately and when upload is complete, send email to [email protected] with low resolution proof.

QUESTIONS: PLEASE CONTACT YOUR SALES REPRESENTATIVEDISCLAIMER: By submitting an ad, you understand and have complied with the standards established by Competitor Group, Inc. as outlined in the above form. If you cannot provide the appropiate file formats, you understand that the quality of this ad could be severely compromised and you therefore waive the right to financial restitution or any other compensation.

GENERAL RULES

print optimized format; all images and fonts embedded. Native files (Quark, Photoshop, Illustrator, etc.) will be subject to an additional production charge.

is supplied.

(minimum 266 dpi).

2-PAGE SPREAD WITH BLEED 2-PAGE SPREAD NON-BLEED FULL PAGEWITH BLEED

FULL PAGENON-BLEED

VERTICALVERTICAL

HORIZONTAL

2-PAGE SPREAD WITH BLEED 2-PAGE SPREAD NON-BLEED FULL PAGE WITH BLEED FULL PAGE NON-BLEED

1/2-PAGE SPREAD 2/3-PAGE VERTICAL 1/2-PAGE HORIZONTAL 1/2-PAGE VERTICAL 1/3-PAGE VERTICAL

1/4-PAGE VERTICAL

BLEED (1/4”)

TRIM

NON-BLEED/LIVE

ART SPECIFICATIONS AND INSTRUCTIONS

Corporate Office:

MATERIAL SUBMISSIONS

california

magazine

california

magazine

california

magazine

california

magazine

competitor magazine / 2009 Media kit

CONTENT FEATURES INCLUDE:

digitalADVERTISING OPPORTUNITIES: COMPETITOR.COM

In 2009 Competitor’s digital sites will undergo a dramatic transformation that will aggregate our multiple URLs under one domain, Competitor.com. Our strategy is simple: create a gateway into the endurance space that brings together all levels of competitors while maintaining the “core” nature and voice of each specific sport in each region. The sites will be re-designed to deliver a richer experience for our end-users and a more engaging platform for our media partners.

WEBSITE URL’Swww.competitorca.comwww.competitornw.comwww.competitortx.comwww.competitorse.com

Page 2: Media

markets we serve

introductionCompetitor Magazine was created in 1987 – and from the very beginning the idea was to work in conjunction with our event, retail and national clients to grow the sports of running, triathlon, cycling, mountain biking and adventure. The idea is to educate, motivate and inspire our readers through great editorial and awesome photography to embrace the endurance sports lifestyle.

company taglineLive For Fitness…Fitness For Life

our readerIs a highly educated, highly motivated professional who loves being involved in endurance sports. Running, cycling and adventure are not only a way to stay fit and healthy, but also a way to spend time with people who share the same passion and interests. Competitor Magazine has become the voice of authority in Texas, Florida, Georgia, Oregon, Washington and California for this goal oriented-group. They have the desire to change their lives through endurance sports and the discretionary income to support that lifestyle.

The Magazine for the Active Athlete

letter from the publisherCompetitor Magazine is all about YOU and has been for the past 22 years. In each issue we look to motivate, educate and inspire our readers with articles that give them the tools to change their lives forever. For some it’s losing 50 pounds and walking that first 5K. For others it’s getting ready for a triathlon, a marathon, a century bike ride or something totally off-the-wall like Muddy Buddy. Over the past two decades, Competitor has become the nation’s local voice of authority in every single one of our markets. We’re all about teaching our readers how to swim, how to bike, how to run, how to train, how to race, and most importantly, how to make a difference in their lives and in the lives of others. If you are looking to reach the most passionate and dedicated readers on the planet, Competitor Magazine is the place to be.

Here’s to an awesome 2009!

Bob BabbittCo-Publisher and Co-Founder

COMPETITOR MAGAZINE IS NOW PART OF COMPETITOR GROUP. Competitor Group is a combination of dynamic media and participatory events within the endurance sports space. Our best-in-class media assets include Triathlete, Inside Triathlon, VeloNews and Competitor magazines. In combination with their Web counterparts and top-tier events such as the Rock ‘n’ Roll Marathons and Muddy Buddy event series, Competitor Group has quickly become the premier endurance sports media and event platform.

Seattle

Portland

Sacramento

San Jose

Los AngelesOrange CountySan Diego

San AntonioAustin

Dallas

Houston

Atlanta

OrlandoTampa

Miami

West Palm BeachFt. Lauderdale

San FranciscoBay Area

80%70%60%50%40%30%20%10%0% Adventure

RaceDuathlon Cycling

RaceTriathlon Bicycle Tour

/Century

Running Race

Competitor Readers Plan To Enter A VARIETY OF EVENTS

14% 14% 31% 39% 48% 55%

Competitor Readers Enter MULTIPLE EVENTS

1 2 311%

5+08%

80%70%60%50%40%30%20%10%0%

Any 490% 12% 11% 58%26% 37%

Marathon HalfMarathon

circulation and reachWith 4 publications serving 18 key markets in the country, Competitor Magazine is the leading local “voice of authority” for recreational sports and fitness enthusiasts nationwide.

Our publications have long served as the trusted monthly guide for active, affluent sports participants across the country.

Through 400,000 magazines circulated nationwide 11 times a year at over 10,000 distribution points, our publications reach a total readership of over one million.

healthyDIET / NUTRITIONUse vitamins/dietary supplementsBuy organic/natural foods 76%

PlaySPORTS PARTICIPATION

Running/Jogging 76%Cycling (road) 73%Weight lifting 63%Swimming 57%Cycling (stationary) 53%Hiking 51%Fitness walking 47%Cycling (mountain) 41%Camping 34%Yoga 33%Canoeing/kayaking 25%Downhill skiing 23%Aerobics 21%Backpacking 20%Pilates 17%XCountry skiing 12%Rock climbing 12%Snowboarding 11%Snowshoeing 11%

demographicsAGE18-34 years old 29%18-54 years old 93% 25-54 years old 89%

MALE/FEMALE54% / 46%

MARRIED60%

CHILDREN IN HOUSEHOLD39%

EDUCATION78% Graduated College27% Post Graduate Study with Degree

76% of Competitor Sports readers own their own homes

AVERAGE HHI$95,200

38% of our readers have an average annualhousehold income over $100,000

TECHNOLOGY OWNERSHIPCellular/digital phone: 95%Digital camera: 83% iPod/MP3 Player:72%PDA/Handheld computer: 26%

5 The average number of times our readers used the internet per day

JANUARYThe Gold Medal Issue*Endurance Tool Kit (All the Speed Gear You Need: heart monitors, power meters, etc)2009 Marathon GuideTraining Special: 16 Weeks to Your First Marathon

FEBRUARYThe KeeperThe Must-Have Events for the Year Issue

MARCHThe Running Issue *Annual Triathlon Gear Guide

APRILThe Speed Issue *Spring Running Shoe Guide

MAYThe Triathlon Issue*Trail Shoe Review

JUNEThe Cycling IssueTour de France Preview

JULYThe Aquatic IssueEco-Active Choices: Earth-friendly Events, Products & Lifestyle

AUGUSTThe Off-Road Issue*Gear Guide

SEPTEMBERThe Marathon IssueGuide to the Winter-Spring Running Season*Fall Running Shoe Review

OCTOBERThe Pre-Ironman IssueWinter Adventure Planning

NOVEMBER/DECEMBERThe Winter IssueYear in Review: Events & Athletes, Highs & LowsWinter Sports & Destinations

*Scheduled Product Reviews (in addition to regular Bike & Gear columns)

2009 editorial calendar

57% Reads advertisements 3.2 Average # of issues read (out of 4)55 min. Average time spent reading 72% Took action after reading article 84% Interested in Advertising

reader profileMAGAZINE MARKET SERVED CIRCULATION FREQUENCY Competitor California California 160,000 11x

Competitor Northwest Oregon/Washington 65,000 11x Portland 35,000 Seattle 30,000

Competitor Southeast Georgia/Florida 90,000 11x Atlanta 30,000 Tampa, Orlando, West Palm Beach, Ft. Lauderdale, Miami 60,000

Competitor Texas Texas 85,000 11x

In Every IssueFeature Articles From the Competitor Team: Including writers Don Norcross, Bob Babbitt, Martin Dugard, Allison Weiss Entrekin, Ken McAlpine, Richard Lovett, Rebecca Heaton, Mark Johnson and Roy Wallack.

Warmups: What’s new, hip and happening? Find the latest stories, products, local destinations and industry news in this regular department.

Upcoming: We take a look at the events that our readers will be signing up for!

Competitor University: The best training, nutritional, product and technical information from Jim Vance, Running with Olympian Jeff Galloway and Outdoor Adventure Advice from Kevin Jackson.

Event Calendar: The most comprehensive calendar of upcoming races, functions and competitions in the industry.

Page 3: Media

markets we serve

introductionCompetitor Magazine was created in 1987 – and from the very beginning the idea was to work in conjunction with our event, retail and national clients to grow the sports of running, triathlon, cycling, mountain biking and adventure. The idea is to educate, motivate and inspire our readers through great editorial and awesome photography to embrace the endurance sports lifestyle.

company taglineLive For Fitness…Fitness For Life

our readerIs a highly educated, highly motivated professional who loves being involved in endurance sports. Running, cycling and adventure are not only a way to stay fit and healthy, but also a way to spend time with people who share the same passion and interests. Competitor Magazine has become the voice of authority in Texas, Florida, Georgia, Oregon, Washington and California for this goal oriented-group. They have the desire to change their lives through endurance sports and the discretionary income to support that lifestyle.

The Magazine for the Active Athlete

letter from the publisherCompetitor Magazine is all about YOU and has been for the past 22 years. In each issue we look to motivate, educate and inspire our readers with articles that give them the tools to change their lives forever. For some it’s losing 50 pounds and walking that first 5K. For others it’s getting ready for a triathlon, a marathon, a century bike ride or something totally off-the-wall like Muddy Buddy. Over the past two decades, Competitor has become the nation’s local voice of authority in every single one of our markets. We’re all about teaching our readers how to swim, how to bike, how to run, how to train, how to race, and most importantly, how to make a difference in their lives and in the lives of others. If you are looking to reach the most passionate and dedicated readers on the planet, Competitor Magazine is the place to be.

Here’s to an awesome 2009!

Bob BabbittCo-Publisher and Co-Founder

COMPETITOR MAGAZINE IS NOW PART OF COMPETITOR GROUP. Competitor Group is a combination of dynamic media and participatory events within the endurance sports space. Our best-in-class media assets include Triathlete, Inside Triathlon, VeloNews and Competitor magazines. In combination with their Web counterparts and top-tier events such as the Rock ‘n’ Roll Marathons and Muddy Buddy event series, Competitor Group has quickly become the premier endurance sports media and event platform.

Seattle

Portland

Sacramento

San Jose

Los AngelesOrange CountySan Diego

San AntonioAustin

Dallas

Houston

Atlanta

OrlandoTampa

Miami

West Palm BeachFt. Lauderdale

San FranciscoBay Area

80%70%60%50%40%30%20%10%0% Adventure

RaceDuathlon Cycling

RaceTriathlon Bicycle Tour

/Century

Running Race

Competitor Readers Plan To Enter A VARIETY OF EVENTS

14% 14% 31% 39% 48% 55%

Competitor Readers Enter MULTIPLE EVENTS

1 2 311%

5+08%

80%70%60%50%40%30%20%10%0%

Any 490% 12% 11% 58%26% 37%

Marathon HalfMarathon

circulation and reachWith 4 publications serving 18 key markets in the country, Competitor Magazine is the leading local “voice of authority” for recreational sports and fitness enthusiasts nationwide.

Our publications have long served as the trusted monthly guide for active, affluent sports participants across the country.

Through 400,000 magazines circulated nationwide 11 times a year at over 10,000 distribution points, our publications reach a total readership of over one million.

healthyDIET / NUTRITIONUse vitamins/dietary supplementsBuy organic/natural foods 76%

PlaySPORTS PARTICIPATION

Running/Jogging 76%Cycling (road) 73%Weight lifting 63%Swimming 57%Cycling (stationary) 53%Hiking 51%Fitness walking 47%Cycling (mountain) 41%Camping 34%Yoga 33%Canoeing/kayaking 25%Downhill skiing 23%Aerobics 21%Backpacking 20%Pilates 17%XCountry skiing 12%Rock climbing 12%Snowboarding 11%Snowshoeing 11%

demographicsAGE18-34 years old 29%18-54 years old 93% 25-54 years old 89%

MALE/FEMALE54% / 46%

MARRIED60%

CHILDREN IN HOUSEHOLD39%

EDUCATION78% Graduated College27% Post Graduate Study with Degree

76% of Competitor Sports readers own their own homes

AVERAGE HHI$95,200

38% of our readers have an average annualhousehold income over $100,000

TECHNOLOGY OWNERSHIPCellular/digital phone: 95%Digital camera: 83% iPod/MP3 Player:72%PDA/Handheld computer: 26%

5 The average number of times our readers used the internet per day

JANUARYThe Gold Medal Issue*Endurance Tool Kit (All the Speed Gear You Need: heart monitors, power meters, etc)2009 Marathon GuideTraining Special: 16 Weeks to Your First Marathon

FEBRUARYThe KeeperThe Must-Have Events for the Year Issue

MARCHThe Running Issue *Annual Triathlon Gear Guide

APRILThe Speed Issue *Spring Running Shoe Guide

MAYThe Triathlon Issue*Trail Shoe Review

JUNEThe Cycling IssueTour de France Preview

JULYThe Aquatic IssueEco-Active Choices: Earth-friendly Events, Products & Lifestyle

AUGUSTThe Off-Road Issue*Gear Guide

SEPTEMBERThe Marathon IssueGuide to the Winter-Spring Running Season*Fall Running Shoe Review

OCTOBERThe Pre-Ironman IssueWinter Adventure Planning

NOVEMBER/DECEMBERThe Winter IssueYear in Review: Events & Athletes, Highs & LowsWinter Sports & Destinations

*Scheduled Product Reviews (in addition to regular Bike & Gear columns)

2009 editorial calendar

57% Reads advertisements 3.2 Average # of issues read (out of 4)55 min. Average time spent reading 72% Took action after reading article 84% Interested in Advertising

reader profileMAGAZINE MARKET SERVED CIRCULATION FREQUENCY Competitor California California 160,000 11x

Competitor Northwest Oregon/Washington 65,000 11x Portland 35,000 Seattle 30,000

Competitor Southeast Georgia/Florida 90,000 11x Atlanta 30,000 Tampa, Orlando, West Palm Beach, Ft. Lauderdale, Miami 60,000

Competitor Texas Texas 85,000 11x

In Every IssueFeature Articles From the Competitor Team: Including writers Don Norcross, Bob Babbitt, Martin Dugard, Allison Weiss Entrekin, Ken McAlpine, Richard Lovett, Rebecca Heaton, Mark Johnson and Roy Wallack.

Warmups: What’s new, hip and happening? Find the latest stories, products, local destinations and industry news in this regular department.

Upcoming: We take a look at the events that our readers will be signing up for!

Competitor University: The best training, nutritional, product and technical information from Jim Vance, Running with Olympian Jeff Galloway and Outdoor Adventure Advice from Kevin Jackson.

Event Calendar: The most comprehensive calendar of upcoming races, functions and competitions in the industry.

Page 4: Media

markets we serve

introductionCompetitor Magazine was created in 1987 – and from the very beginning the idea was to work in conjunction with our event, retail and national clients to grow the sports of running, triathlon, cycling, mountain biking and adventure. The idea is to educate, motivate and inspire our readers through great editorial and awesome photography to embrace the endurance sports lifestyle.

company taglineLive For Fitness…Fitness For Life

our readerIs a highly educated, highly motivated professional who loves being involved in endurance sports. Running, cycling and adventure are not only a way to stay fit and healthy, but also a way to spend time with people who share the same passion and interests. Competitor Magazine has become the voice of authority in Texas, Florida, Georgia, Oregon, Washington and California for this goal oriented-group. They have the desire to change their lives through endurance sports and the discretionary income to support that lifestyle.

The Magazine for the Active Athlete

letter from the publisherCompetitor Magazine is all about YOU and has been for the past 22 years. In each issue we look to motivate, educate and inspire our readers with articles that give them the tools to change their lives forever. For some it’s losing 50 pounds and walking that first 5K. For others it’s getting ready for a triathlon, a marathon, a century bike ride or something totally off-the-wall like Muddy Buddy. Over the past two decades, Competitor has become the nation’s local voice of authority in every single one of our markets. We’re all about teaching our readers how to swim, how to bike, how to run, how to train, how to race, and most importantly, how to make a difference in their lives and in the lives of others. If you are looking to reach the most passionate and dedicated readers on the planet, Competitor Magazine is the place to be.

Here’s to an awesome 2009!

Bob BabbittCo-Publisher and Co-Founder

COMPETITOR MAGAZINE IS NOW PART OF COMPETITOR GROUP. Competitor Group is a combination of dynamic media and participatory events within the endurance sports space. Our best-in-class media assets include Triathlete, Inside Triathlon, VeloNews and Competitor magazines. In combination with their Web counterparts and top-tier events such as the Rock ‘n’ Roll Marathons and Muddy Buddy event series, Competitor Group has quickly become the premier endurance sports media and event platform.

Seattle

Portland

Sacramento

San Jose

Los AngelesOrange CountySan Diego

San AntonioAustin

Dallas

Houston

Atlanta

OrlandoTampa

Miami

West Palm BeachFt. Lauderdale

San FranciscoBay Area

80%70%60%50%40%30%20%10%0% Adventure

RaceDuathlon Cycling

RaceTriathlon Bicycle Tour

/Century

Running Race

Competitor Readers Plan To Enter A VARIETY OF EVENTS

14% 14% 31% 39% 48% 55%

Competitor Readers Enter MULTIPLE EVENTS

1 2 311%

5+08%

80%70%60%50%40%30%20%10%0%

Any 490% 12% 11% 58%26% 37%

Marathon HalfMarathon

circulation and reachWith 4 publications serving 18 key markets in the country, Competitor Magazine is the leading local “voice of authority” for recreational sports and fitness enthusiasts nationwide.

Our publications have long served as the trusted monthly guide for active, affluent sports participants across the country.

Through 400,000 magazines circulated nationwide 11 times a year at over 10,000 distribution points, our publications reach a total readership of over one million.

healthyDIET / NUTRITIONUse vitamins/dietary supplementsBuy organic/natural foods 76%

PlaySPORTS PARTICIPATION

Running/Jogging 76%Cycling (road) 73%Weight lifting 63%Swimming 57%Cycling (stationary) 53%Hiking 51%Fitness walking 47%Cycling (mountain) 41%Camping 34%Yoga 33%Canoeing/kayaking 25%Downhill skiing 23%Aerobics 21%Backpacking 20%Pilates 17%XCountry skiing 12%Rock climbing 12%Snowboarding 11%Snowshoeing 11%

demographicsAGE18-34 years old 29%18-54 years old 93% 25-54 years old 89%

MALE/FEMALE54% / 46%

MARRIED60%

CHILDREN IN HOUSEHOLD39%

EDUCATION78% Graduated College27% Post Graduate Study with Degree

76% of Competitor Sports readers own their own homes

AVERAGE HHI$95,200

38% of our readers have an average annualhousehold income over $100,000

TECHNOLOGY OWNERSHIPCellular/digital phone: 95%Digital camera: 83% iPod/MP3 Player:72%PDA/Handheld computer: 26%

5 The average number of times our readers used the internet per day

JANUARYThe Gold Medal Issue*Endurance Tool Kit (All the Speed Gear You Need: heart monitors, power meters, etc)2009 Marathon GuideTraining Special: 16 Weeks to Your First Marathon

FEBRUARYThe KeeperThe Must-Have Events for the Year Issue

MARCHThe Running Issue *Annual Triathlon Gear Guide

APRILThe Speed Issue *Spring Running Shoe Guide

MAYThe Triathlon Issue*Trail Shoe Review

JUNEThe Cycling IssueTour de France Preview

JULYThe Aquatic IssueEco-Active Choices: Earth-friendly Events, Products & Lifestyle

AUGUSTThe Off-Road Issue*Gear Guide

SEPTEMBERThe Marathon IssueGuide to the Winter-Spring Running Season*Fall Running Shoe Review

OCTOBERThe Pre-Ironman IssueWinter Adventure Planning

NOVEMBER/DECEMBERThe Winter IssueYear in Review: Events & Athletes, Highs & LowsWinter Sports & Destinations

*Scheduled Product Reviews (in addition to regular Bike & Gear columns)

2009 editorial calendar

57% Reads advertisements 3.2 Average # of issues read (out of 4)55 min. Average time spent reading 72% Took action after reading article 84% Interested in Advertising

reader profileMAGAZINE MARKET SERVED CIRCULATION FREQUENCY Competitor California California 160,000 11x

Competitor Northwest Oregon/Washington 65,000 11x Portland 35,000 Seattle 30,000

Competitor Southeast Georgia/Florida 90,000 11x Atlanta 30,000 Tampa, Orlando, West Palm Beach, Ft. Lauderdale, Miami 60,000

Competitor Texas Texas 85,000 11x

In Every IssueFeature Articles From the Competitor Team: Including writers Don Norcross, Bob Babbitt, Martin Dugard, Allison Weiss Entrekin, Ken McAlpine, Richard Lovett, Rebecca Heaton, Mark Johnson and Roy Wallack.

Warmups: What’s new, hip and happening? Find the latest stories, products, local destinations and industry news in this regular department.

Upcoming: We take a look at the events that our readers will be signing up for!

Competitor University: The best training, nutritional, product and technical information from Jim Vance, Running with Olympian Jeff Galloway and Outdoor Adventure Advice from Kevin Jackson.

Event Calendar: The most comprehensive calendar of upcoming races, functions and competitions in the industry.

Page 5: Media

custom publications

FORD IRONMAN WORLD CHAMPIONSHIP

Official Program1988-2008

THRIVE GUIDEKaiser Permanente

Official Program2007-2008

UNDER ARMOUR“RUN”

2007-2008

FITNESS GUIDEFor Kaiser Permanente Physicians and Employees

SKI DAZZLEOfficial Program

1997-2008

Competitor has partnered with its clients on numerous custom publishing projects over the last 20 years. These range from stand-alone publications, inserts and pull-out sections to postcards, pace cards and packing checklists. Our talented team of designers are able to create these projects delivering agency-quality materials for a great value.

EMAIL: [email protected] the month, ad name and magazine that the ad will be running in the sub-ject line. Include a low resolution PDF proof with the ad. Anything over 4MB please place on FTP site.

SHIP COLOR PROOFS AND DISCS TO: Gia Hawkins, Competitor Publishing (ATTN: Production Dept.), 10179 Huennekens Street, Suite 100 San Diego, CA 92121.

FTP SITE: Address - ftp.competitor.com, Username - ftpuser, Password - com-petitor. When transferring files to the FTP site, use a File Transfer Program such as Cyberduck or Fetch. Please compress, stuff or zip all materials. Place file in assigned magazine folder. Uploading outside of folders will result in error message. Name file appropriately and when upload is complete, send email to [email protected] with low resolution proof.

QUESTIONS: PLEASE CONTACT YOUR SALES REPRESENTATIVEDISCLAIMER: By submitting an ad, you understand and have complied with the standards established by Competitor Group, Inc. as outlined in the above form. If you cannot provide the appropiate file formats, you understand that the quality of this ad could be severely compromised and you therefore waive the right to financial restitution or any other compensation.

GENERAL RULES

print optimized format; all images and fonts embedded. Native files (Quark, Photoshop, Illustrator, etc.) will be subject to an additional production charge.

is supplied.

(minimum 266 dpi).

2-PAGE SPREAD WITH BLEED 2-PAGE SPREAD NON-BLEED FULL PAGEWITH BLEED

FULL PAGENON-BLEED

VERTICALVERTICAL

HORIZONTAL

2-PAGE SPREAD WITH BLEED 2-PAGE SPREAD NON-BLEED FULL PAGE WITH BLEED FULL PAGE NON-BLEED

1/2-PAGE SPREAD 2/3-PAGE VERTICAL 1/2-PAGE HORIZONTAL 1/2-PAGE VERTICAL 1/3-PAGE VERTICAL

1/4-PAGE VERTICAL

BLEED (1/4”)

TRIM

NON-BLEED/LIVE

ART SPECIFICATIONS AND INSTRUCTIONS

Corporate Office:

MATERIAL SUBMISSIONS

california

magazine

california

magazine

california

magazine

california

magazine

competitor magazine / 2009 Media kit

CONTENT FEATURES INCLUDE:

digitalADVERTISING OPPORTUNITIES: COMPETITOR.COM

In 2009 Competitor’s digital sites will undergo a dramatic transformation that will aggregate our multiple URLs under one domain, Competitor.com. Our strategy is simple: create a gateway into the endurance space that brings together all levels of competitors while maintaining the “core” nature and voice of each specific sport in each region. The sites will be re-designed to deliver a richer experience for our end-users and a more engaging platform for our media partners.

WEBSITE URL’Swww.competitorca.comwww.competitornw.comwww.competitortx.comwww.competitorse.com

Page 6: Media

custom publications

FORD IRONMAN WORLD CHAMPIONSHIP

Official Program1988-2008

THRIVE GUIDEKaiser Permanente

Official Program2007-2008

UNDER ARMOUR“RUN”

2007-2008

FITNESS GUIDEFor Kaiser Permanente Physicians and Employees

SKI DAZZLEOfficial Program

1997-2008

Competitor has partnered with its clients on numerous custom publishing projects over the last 20 years. These range from stand-alone publications, inserts and pull-out sections to postcards, pace cards and packing checklists. Our talented team of designers are able to create these projects delivering agency-quality materials for a great value.

EMAIL: [email protected] the month, ad name and magazine that the ad will be running in the sub-ject line. Include a low resolution PDF proof with the ad. Anything over 4MB please place on FTP site.

SHIP COLOR PROOFS AND DISCS TO: Gia Hawkins, Competitor Publishing (ATTN: Production Dept.), 10179 Huennekens Street, Suite 100 San Diego, CA 92121.

FTP SITE: Address - ftp.competitor.com, Username - ftpuser, Password - com-petitor. When transferring files to the FTP site, use a File Transfer Program such as Cyberduck or Fetch. Please compress, stuff or zip all materials. Place file in assigned magazine folder. Uploading outside of folders will result in error message. Name file appropriately and when upload is complete, send email to [email protected] with low resolution proof.

QUESTIONS: PLEASE CONTACT YOUR SALES REPRESENTATIVEDISCLAIMER: By submitting an ad, you understand and have complied with the standards established by Competitor Group, Inc. as outlined in the above form. If you cannot provide the appropiate file formats, you understand that the quality of this ad could be severely compromised and you therefore waive the right to financial restitution or any other compensation.

GENERAL RULES

print optimized format; all images and fonts embedded. Native files (Quark, Photoshop, Illustrator, etc.) will be subject to an additional production charge.

is supplied.

(minimum 266 dpi).

2-PAGE SPREAD WITH BLEED 2-PAGE SPREAD NON-BLEED FULL PAGEWITH BLEED

FULL PAGENON-BLEED

VERTICALVERTICAL

HORIZONTAL

2-PAGE SPREAD WITH BLEED 2-PAGE SPREAD NON-BLEED FULL PAGE WITH BLEED FULL PAGE NON-BLEED

1/2-PAGE SPREAD 2/3-PAGE VERTICAL 1/2-PAGE HORIZONTAL 1/2-PAGE VERTICAL 1/3-PAGE VERTICAL

1/4-PAGE VERTICAL

BLEED (1/4”)

TRIM

NON-BLEED/LIVE

ART SPECIFICATIONS AND INSTRUCTIONS

Corporate Office:

MATERIAL SUBMISSIONS

california

magazine

california

magazine

california

magazine

california

magazine

competitor magazine / 2009 Media kit

CONTENT FEATURES INCLUDE:

digitalADVERTISING OPPORTUNITIES: COMPETITOR.COM

In 2009 Competitor’s digital sites will undergo a dramatic transformation that will aggregate our multiple URLs under one domain, Competitor.com. Our strategy is simple: create a gateway into the endurance space that brings together all levels of competitors while maintaining the “core” nature and voice of each specific sport in each region. The sites will be re-designed to deliver a richer experience for our end-users and a more engaging platform for our media partners.

WEBSITE URL’Swww.competitorca.comwww.competitornw.comwww.competitortx.comwww.competitorse.com