Embed Size (px)
Citation preview
2016
Media Kit
For More Information, Contact:
PAUL KOLARS
(651) 292-0165 or via email:
KEELY VAZQUEZ
(651) 292-0156 or via email:
For General Information, email:
Page 1
We are the largest and longest running eNewsletter in the presentations field, providing advice
from a regular roster of world-class experts and proven practitioners on designing and
delivering compelling presentations.
Whether they are a trainer, salesperson, marketer, top executive or PowerPoint specialist, the
150,000 subscribers who read PresentationXpert each month will find the latest real-world tips,
best practices, product reviews and research from the world's top presentation experts.
Our Mission:
Enhance our readers’ presentation skills, giving them and their organizations a completive edge in the
process. We do this by delivering the best, most-practical information about developing and delivering
face-to-face and online presentations.
We heard what our subscribers had to say and what about what they need, thanks to their comments
in our reader survey and in our online social communities. We know that the ability to create and
deliver persuasive presentations plays a crucial role in the career advancement and income levels of
business people across disciplines.
Page 2
“Showcase your advertising message within a highly targeted
editorial product. PresentationXpert subscribers are involved
in buying decisions of presentation products and services for
their organizations.”
Page 3
“Partnering with PresentationXpert was one of the best
moves we made for the 2013, 2014, and 2015 Conference
Season. The messages that their writers and editors convey
are in lockstep with the key themes that we advocate. Their
audience is our audience. Their passion is our passion.”
Rick Altman, Conference Host,
Presentation Summit
Page 4
Our community of busy professionals has a thirst for becoming more effective, persuasive presenters.
They are rich in knowledge and experience. They are loyal and love to share their wisdom with their
peers. That drove us to create these “Xpert Thinking” knowledge-based initiatives designed to keep the
dialog going and information flowing:
I hope PresentationXpert website and newsletter continues to
capture more eyes and minds. It is a GREAT resource. I love it!!!
Mike Parkinson, CPP APMP Fellow Get My Graphic
Our monthly eNewsletter,
PresentationXpert – emailed to
150,000+ readers
Our website –
http://presentationxpert.com - is rich
with the latest presentation resources
and skill-building information.
A Google+ online community of
presentation professionals dedicated to
sharing best practices and lessons
learned. Visit https://www.google.com/
+Presentationxpert
A Webinar Wednesday series featuring
the presentation industry’s top experts
providing how-to advice and insights.
A rich catalog of recorded webinars,
available on demand on both YouTube
and embedded videos on our website.
Page 5
STRONG DIGITAL PRESENCE ONLINE VIA OUR WEBSITE, WEBINAR SERIES AND SOCIAL MEDIA
We revamped our website to include
interactive content that is updated all the
time.
We added “website widgets” such as a Tweet
ticker which automatically picked up the key
industry gurus and their tweets and
showcased on our website based
on a set of key words, trackbacks
and tags built into the social media
strategy.
We also scheduled tweets passed
on industry events that could drive
up visits to our website and our
SEO numbers.
We use a hashtag strategy such as
#presentationxpert to drive conversation and
keeps the dialog flowing.
Our Webinar Program – High Visibility for the Speaker and the Sponsor:
Page 6
CONNECTING OUR AUDIENCE WITH GREAT, RELEVANT CONTENT
As part of our building and reinforcing our thought-leadership in the presentation industry, our editor –
Dave Zielinski created a reader-friendly collection of the best
tips, tactics and lessons learned from the world’s top
presentation coaches on becoming a more influential, tech-
savvy presenter. Eminently practical, the book offers advice
crafted only for the real world, where time-starved
businesspeople often have little time to design slides or
rehearse presentations, have yet to discover many of the
little used-but-valuable features of PowerPoint that can save
time or enhance slide design and still adhere to “urban
myths” of the presentations field.
The book is also among the first titles offering practical advice
on how to use mobile devices for the greatest presentation
impact, how to use design software other than PowerPoint;
how to apply social media tools like Twitter to aid in
delivering presentation messages; and how to use web conferencing not just to reduce travel costs,
but to deliver more effective informational, training or motivational presentations across geographies
“Master Presenter is the most
comprehensive collection of useful
articles I've ever seen in one place.
After reading more than 200
books on public speaking in my
lifetime and coaching the subject in
eight countries, I can easily
recommend this book for beginners
and seasoned speakers alike.”
Michael Buschmohle
President, Applause Associates
Page 7
XpertThinking Webinars – Our approach and why it works
The strategy for the webinar program and the eNewsletter is to not think of them as one event but as
part of an overall strategy for the brand. We approach each one as a marketing strategy and tactic.
Our team has the experience in editorial, marketing and webinar production and programs.
Our goals for each webinar are as follows:
Create engaging, actionable events where attendees can immediately take what they have
learned and use it their businesses.
o Use icebreaker exercises where attendees are engaged pre-event (15 min before it
starts)
No infomercials – no sales pitches allowed
Create and implement a webinar environment that feels like a discussion or conversation
between the host, the
speaker and the audience.
o Use pre-set questions at
key points in a
presentation so it
becomes a conversation
between the host and
the speaker
We approach each webinar
with strategies for pre-event
and post-event as well as the
live events and the recording
catalog. We touch the
audience in multiple ways
including ads on our websites,
creative for the speakers site
or a client site, a social media
and hashtag strategy with key identified targets and key words. We have a proven formula for
creating webinars. We manage it as a production process. We even use a script to keep the
webinar interactive with planned breaks for discussions and prepared questions for the quiet
times.
Page 8
Our Speakers and Contributors Rock!
They are the best of the best in the presentation industry and have each gotten critical acclaim for the
high-quality content they provide both for the eNewsletter and our webinars.
In a survey of our subscribers, 96% of the 860 respondents would
attend or probably attend a PresentationXpert webinar. This inspired
us to create and launch Webinar Wednesdays, our critically
acclaimed monthly interactive webinar program featuring well known
and highly respected presentation experts like Microsoft PowerPoint
MVPs Ellen Finkelstein, Nolan Haims, Geetesh Bajaj, and many others.
The webinar recordings are posted on YouTube and are available to
our subscribers via our website and in our Google + Community.
Page 9
Industry experts such as Ellen Finkelstein, Rick Altman, Nolan Haims, Mike Parkinson and others
have shared their knowledge with our community. We were able to watch and learn as Ellen
transformed slides, submitted from the audience. She showcased the difference in “before” and
“after” slide designs and shared easy tips on how to do it on your own. She shared lessons learned
including how to improve slide design; de-clutter text-heavy slides; edit complex slides for clarity; and
communicate more effectively with graphics, etc.
The numbers show that these programs have been successful. We get positive feedback from our registrants
about the high-quality of our webinars and community outreach.
Page 10
Sign up today for a sponsorship that will deliver the audience you want
Our webinars are meant to be informational, not a sales pitch, based on topics that our readers
say that they want to hear about. In our reader survey, they listed over 1,000 possible webinar
topics including audience engagement, harnessing the power of technology for maximum
impact, understanding what new technologies and
processes are available, and more.
Hot Topics for 2016 include:
Simplicity Works – Don’t Overdesign Your PowerPoint
Slides
Technical Look at Other Slide Design Tools – Prezi,
Keystone, and others
Before and After Slide Makeovers
Template Repair – Don’t Panic Yet!
__________________ (insert your topic idea here)
As a webinar sponsor, we will promote your brand and the webinar to build
registration. As part of the program, you will receive the following per
sponsored webinar:
HTML invitation for the webinar – files for you to send to your audience
Editorial mention on both website and eNewsletter
Guaranteed 100 registrants – you get their names and contact info
Webinar available on demand for additional post-event lead gen
Extensive marketing effort including social media, banner ads to
promote webinars which will include the sponsor’s logo
Our Readers are Your
Target Audience. Join us
as a webinar sponsor or
advertiser. We deliver
your message to the
premier audience in the
presentation industry.”
Sponsor Cost Per Event: “Ask Us!”
And, here are the benefits they enjoy with their sponsorship:
Our sponsors include:
Page 11
Opportunities for Added Value
One free e-mailing – with your approved copy – to our mailing list! (Value: $15,000+)
YouTube Channel video promotion and other social media promotion
Featured in our eNewsletter – sent to our 150,000 +subscribers
Prominent banner ads on our new enhanced website and/or PresentationXpert newsletter:
Top Leaderboard, Skyscraper or Banner in Body Copy (Value: $3,000)
Sample Creative for Building Registration and Post-Event Demand on our Website
and the Speaker/Sponsor’s website
We will create a number of ads in varying sizes as a vehicle to promote the webinars. The ads pictured
below are examples of ads we have created to promote registration or the availability of the recording.
All use links to a registration page, YouTube, or the webinar catalog page.
The ad to the left was
created to be used on non-
PXpert websites to promote
the recording.
Page 12
Our Process after Your Organization signs on as a sponsor
Our team of seasoned pros understands what it takes to
create and deliver impactful, high-quality webinars that
engage a seasoned and experienced audience like our readers.
Our Webinar Producer works with your team to streamline the
process, managing the production and support for
PresentationXpert editor, Dave Zielinski, the event moderator, the speakers, and the audience.
Once you sign on as a sponsor, we rollout a pre-defined process, designed to maximize the success of
your webinar. You are in good hands,
Page 13
2016 eNewsletter Publish and Webinar Dates (needs to be updated)
eNewsletter 2016 Publish Dates Target Webinar Dates
1/7/2016 1/20/2016
2/11/2016 2/24/2016
3/10/2016 3/16/2016
4/7/2016 4/20/2016
5/12/2016 5/25/2016
6/9/2016 6/22/2016
7/14/2016 7/27/2016
8/11/2016 8/24/2016
9/8/2016 9/21/2016
10/13/2016 10/26/2016
11/3/2016 11/16/2016
12/1/2016 12/14/2016
Page 14
Appendix: eNewsletter and Website Advertising Options
PresentationXpert eNewsletter and website offers simple and affordable advertising options to help you efficiently expand your
marketing reach.
Top Leaderboard:
This highly visible position gives
your company maximum
exposure – eNewsletter and
website options
Skyscraper:
Offers a premier, large-format
position to showcase your
products and services
eNewsletter and website options
Banner in Body Copy:
Combine graphics, eye-catching
colors and text to drive traffic to
your website. Located within the
eNewsletter body copy for
maximum visibility
Product Showcase:
Shine a spotlight on your latest
products with an image, a logo
and up to 100 words of copy and
a link to your website.
Text Ads
Use the power of the written word to drive traffic to your site – 15 word and 25 word options. - eNewsletter only
White Paper Sponsorship
Expose your latest whitepaper to our entire audience. Generate sales leads and capture valuable contact information with a link to
download the white paper.
Page 15
Ad Rates and Sizes for eNewsletter and Website
For more information, contact: PAUL KOLARS (651) 292-0165 or via email: [email protected]
KEELY VAZQUEZ (651) 292-0156 or via email: [email protected]
For general information or speaking on a webinar, contact: SHARYN FITZPATRICK (650) 814-5835 or via email: [email protected]
