Embed Size (px)
Citation preview
Media Data
Print • Online • Events • Services
2010
EventsServices www.kfz-betrieb.de
OnlineOnline
The right mix for your message
Advertis
ements
Bind-ins
Loose
inse
rts
Ad specials
Postcards
Marketplace (p
rint+onlin
e)
Premium partnersh
ip
Presentatio
n areas
Events
Job Marke
t (prin
t + onlin
e)
Lunch sp
onsorin
g
2
Prin
t O
nlin
eEv
ents
Serv
ices
Coverage, brand creation, image, awarenessDirect contact to potential business partners (leads), effi ciency, transparencyQuantifi cation of advertisement visibilityFace-to-face marketing, presentation, discussionSelective target group messageDocument corporate know-how
Business
Clip
Live W
ebcast
Business
Paper
Webcast
Direct m
arketin
g
Special Form
ats – Prin
t
Corporate Publishing
Digital s
pecial reprin
ts
Services
Online
3
Prin
t O
nlin
eEv
ents
Serv
ices
Online Special
Banner ads
Web TV sponso
ring
Company Database
Topic sp
onsorin
g
Logo sp
onsorin
g
White
paper
Coverage, brand creation, image, awarenessDirect contact to potential business partners (leads), effi ciency, transparencyQuantifi cation of advertisement visibilityFace-to-face marketing, presentation, discussionSelective target group messageDocument corporate know-how
The right mix for your message
4
Media Data 2010
Prin
t
The facts: Highest circulation
»kfz-betrieb« has the highest circulation of all trade journals for the automotive trade, according to AMF Card 2.*
Highest number of subscriptions»kfz-betrieb« has the highest number of subscriptions of comparable all trade journals (according to AMF Card 2)*. This makes »kfz-betrieb« the undisputed market leader.
Premium target groupDecision-makers in retail and service use »kfz-betrieb« each weekto keep up-to-date on events in the automotive trade.
Weekly publication»kfz-betrieb« appears every week, making it the fastest, most current trade journal for the automotive trade.
Proven editorial quality»kfz-betrieb« has been accompanying managers in the automotive trade for almost 100 years and is the most established trade journal in the industry.
Unique range of topicsThe generalist of the automotive trade has the largest editorial staff to ensure that all industry-relevant topics are covered in depth.
Official magazine of the German Motor TradeThe official mouthpiece of the German Motor Trade, »kfz-betrieb« reports regularly on all insider events.
*Source: IVW II/094
The benefits for you: Your ad achieves the highest possible coverage. You profit from the renown of »kfz-betrieb«. Your ad can positively influence in your favor the decisions made by
owners and managers. Weekly publication gives you maximum flexibility.
The Basis: Trade Journal AdvertisementThe medium of the trade journal continues to rank among the most important sources of information for professional decision-makers. Print provides an overview and encourages the deepening of knowledge, thus ensuring a high transfer of information to other B2B media such as the Internet.
»kfz-betrieb« – the market leader* in automotive retail and service
�
Media Data 2010
Prin
t
Portrait 1 9 Editorial office:
Editor-in-chief: Wolfgang Michel Telephone: +49 931 418-2�61 Email: [email protected]
Deputy Editor-in-Chief: Stephan Maderner Telephone: +49 931 418-2918 Email: [email protected]
Reader service: Birgit Rüdel, Ursula Zeiß Telephone: +49 931 418-2417 Email: [email protected]
10 Advertising sales: Anna Gredel (Director of Sales & Order Management) Telephone: +49 931 418-2920 Email: [email protected]
11 Distribution: Stefan Zügner, Director of Marketing & Sales Telephone: +49 931 418-2429 Email: [email protected]
12 Purchase price: 1 year’s subscription Germany EUR 166.40 (incl. VAT) Abroad, EUR 197.60 (without VAT)
13 ISSN No.: 0942-361314 Quantitative analysis 2008 = 46 issues (incl. special issues) Size of magazine: 230 mm wide x 297 mm tall Total pages: 3,377 pages = 100.00 % Editorial section: 2,�64 pages = 7�.93 % Advertising section: 813 pages = 24.07 % including: Classifieds: 124 pages = 1�.2�%
Bind-ins: 12 pages = 1.48% Loose inserts: 33 pieces
15 See overleaf
1 Characteristics: »kfz-betrieb« has been reporting on the automobile trade for almost 100 years, making it the oldest and most established technical publica-tion dealing with this key branch of the economy. Written for owners, manag-ing directors and trade and service executives, it publishes all the information of importance to this target group. »kfz-betrieb« appears as a weekly journal with up-to-the-minute, expert and comprehensive reporting on the sector’s various submarkets. »kfz-betrieb« deals with topics such as Corporate and Employee Leadership, IT, Market Developments, Automotive Engineering, Workshop Equipment and Personalities & Companies. The publication con-tinually strives to provide comprehensive coverage of current events in high editorial quality. The magazine supplies background information, analyses, and association news and rounds off readers’ knowledge with its monthly further training section for service technicians. Readers can also access the »kfz-betrieb« Web site (www.kfz-betrieb.de) and the professionalism of the publication is supplemented with numerous events and services.
2 Frequency: Weekly 3 Volume: 100. volume in 2010 4 Web address (URL): www.kfz-betrieb.de 5 Memberships: Media Database of the German Technical Press 6 Official organ: Official mouthpiece of the German Motor Trade 7 Publisher: – 8 Published by: Vogel Business Media GmbH & Co. KG
Postal address: »kfz-betrieb«, 97064 Würzburg, Germany Street address: Max-Planck-Str. 7/9, 97082 Würzburg, Germany Telephone: +49 931 418-2920 Fax: +49 931 418-2720 Internet: www.kfz-betrieb.de
6
Media Data 2010
Prin
t
PortraitContent analysis 1
15 Content analysis of the 2008 editorial section = 2,564 pages
Cover page. contents. imprint. reader letters 118 pages = 4.60 %Remarks 42 pages = 1.64 %Current 91 pages = 3.�� %Focus on 21 pages = 0.82 %Trend tacho 12 pages = 0.47 %Dealer association 31 pages = 1.21 %Machines sold 40 pages = 1.�6 %Fair 34 pages = 1.33 %Topic of the week 183 pages = 7.14 %Interview �6 pages = 2.18 %Industry index 37 pages = 1.44 %Market and brands 212 pages = 8.27 %Free market �4 pages = 2.12 %Personalities and companies 294 pages = 11.4� %Law and tax accounting 29 pages = 1.13 %Commercial vehicles � pages = 0.20 %Corporate management 138 pages = �.38 %Careers 30 pages = 1.17 %Workshop equipment 1�9 pages = 6.20 %Vehicle technology �7 pages = 2.22 %Body and paintwork 10 pages = 0.39 %State-of-the-art technology/products 77 pages = 3.00 %Association 1�4 pages = 6.01 %Technical details 39 pages = 1.�2 %service technicians 187 pages = 7.29 %Oldtimer 17 pages = 0.67 %Events 10 pages = 0.39 %Construction and set-up 22 pages = 0.86 %Extra 39 pages = 1.�2 %Special issues 366 pages = 14.27 %
Total 2,564 pages = 100.00 %
7
Media Data 2010
Prin
t
Circulation and Distribution Analysis 2
16 Circulation control:
17 Circulation analysis: Copies per issue on average Period: 1st July 2008 to June 30th, 2009
Print run: 30,381
Distributed circulation: 30,1�3 including abroad 191
Sold circulation: 21,963 including abroad 1�6 – Subscription copies 20,702 including members’ copies –
– Single copies 0 – Other sales 1,261
Free copies 8,190
Archives, author’s copies and other copies: 228
18 Geographical distribution analysis:
Economic area: Share of total circulation % Copies
Germany 99.4 29,962 Abroad 0.6 191
Total circulation 100.0 30,153
See overleaf for overview of survey method
8
Media Data 2010
Prin
t
Overview of survey method 2
3. Description of the study:3.1 Total base (sampled share) of the total base (distributed circulation): 30,1�3 = 100.0 % Including not covered by the study: 6,416 = 21.3 % – Single copies 0 – Abroad 191 – Advertising copies 6,22�
The study represents the following share of the total base (total circulation) 23,737 = 78.7 %
3.2 Date of evaluation: (June 30th 2009)3.3 Description of the database: The evaluation is based on the complete file. The shares determined for distri-
bution in the Federal Republic of Germany and abroad were projected for the total circulation (average for the year) in accordance with AMF no. 17.
3.4 Target persons of the study: not applicable3.5 Definition of readers: not applicable3.6 Study period: July 1st, 2008 to June 30th, 20093.7 Study organization:
Vogel Business Media GmbH & Co. KG, Automotive Media
Summary of survey method: Summary of survey method (AMF Sheet 2, no. 18)1. Study method Distribution analysis by data evaluation – Complete survey2. Description of the recipient group at the time of the survey:2.1. Data characteristics: The addresses of all recipients are stored in a data mailing list.
Using the postal information available, data can be sorted according to postal codes or national and foreign recipients.
2.2 Total number of recipients in the file: 62,0762.3 Total number of alternating recipients: 4032.4 Structure of recipients by distribution channel of an average issue: – Sold circulation 21,963 of which: Subscription copies 20,702 Single copies 0 Other sales 1,261 – Free copies 8,190 of which: Regular free copies 1,�62 Alternating free copies 403 Advertising copies 6,22� Total circulation 30,153 including Germany 29,962 including abroad 191
9
Media Data 2010
Prin
t
3-ERecipient Structure Analysis
19 Industrial sectors/Economic sectors/Types of company
Department/group/class
Recipient groups(by industry sector)
Share of total circulation% Copies
German Motor Trade 91.7 27,6414�.20.3 Passenger car workshops 87.3 26,3204�.20.4 Commercial vehicle workshops 30.3 9,1334�.20.3 Automotive electronics 86.2 2�,9794�.20.3 Body specialist companies 87.2 26,2894�.20.1 Body paint companies �8.3 17,�7247.30,1 Passenger car workshops with fuel stations 26.4 7,948
Wholesale and retail4�.11.0 - 4�.19.0 With cars 7�.4 22,7414�.11.0 - 4�.19.0 With commercial vehicles 21.0 6,3184�.11.0 - 4�.19.0 With motorcycles �.6 1,6844�.31.0 - 4�.32.0 With wheels and tires 74.0 22,3204�.31.0 - 4�.32.0 With replacement parts 80.7 24,3304�.31.0 - 4�.32.0 With accessories 81.7 24,64346.43.3, 47.43.0 With entertainment electronics �9.4 17,89747.30.2 Fuel stations 0.7 202
Industry29.1, 29.31, 29.32 Manuf. of motor vehicles, motor vehicle parts, and accessories 1.1 31919.20, 2�.73 Workshop equipment, (motor) oils 0.1 38
Institutions94.11.0, 72., 71.20.0 Associations, chambers of trade, vocational schools, TÜV, etc. 4.1 1,22�
Other 1.8 �37Germany 99.4 29,962Abroad 0.6 191Total circulation 100.0 30,153
Mul
tiple
resp
onse
s in
%
Mul
tiple
resp
onse
s, c
opie
s
See page 11 for overview of survey method
10
Media Data 2010
Prin
t 20 Size of economic entity
3-E
This survey was organized, carried out and published in accordance with the current ZAW guidelines for the analysis of advertising media.
Share of total circulation % Copies 1 – 9 employees 44.2 13,328 10 – 19 employees 7.9 2,382 20 – 49 employees 6.7 2,012 �0 – 99 employees 1.9 �77 100 – 199 employees 0.9 246 200 – 499 employees 0.6 181 �00 – 999 employees 0.2 70 1000 and more employees 0.6 181not covered by survey* 3.2 974 no specifications 33.2 10,011Germany 99.4 29,962 Abroad 0.6 191 Total circulation 100.0 30,153*) Non-manufacturing industry
21.2 Activities: Position in the company
Share of total circulation % CopiesOwner or managing director, operations manager 8�.1 2�,6�6Workshop director/customer service 6.� 1,9�2Sales director 7.8 2,3�4Germany 99.4 29,962Abroad (not covered by survey) 0.6 191Total circulation 100.0 30,153
22. Education/Training: Occupational training: Not covered by the survey because these factors have no bearing on the
value of this magazine.23. Age Not covered by the survey because these factors have no bearing on the
value of this magazine.
21.1 Activities: Area of responsibility Not covered by the survey because these factors have no bearing on the value of this magazine.
Recipient Structure Analysis
11
Media Data 2010
Prin
t
3-EOverview of survey method
3. Description of the study:3.1 Total base (sampled share): of the total base (distributed circulation): 30,1�3 = 100.0 %
Including not covered by the study: 6,416 = 21.3 % – Single copies – – Abroad 191 – Advertising copies 6,22�
The study represents the following share of the total base (total circulation) 23,737 = 78.7 %
3.2 Date of evaluation: (June 30th 2009)3.3 Description of the database: The following sources were used for assignment of industrial/economic
sectors and size of economic entity to the recipient addresses: – Address books and telephone books affiliated to the VDAV –
Association of German Directory Media – Trade fair catalogs – Written data from the recipients themselves – Dealer directory of automotive manufacturers3.4 Target persons of the study: not applicable3.5 Definition of readers: not applicable3.6 Study period: July 1st, 2008 to June 30th, 20093.7 Study organization: Vogel Business Media GmbH & Co. KG, Automotive Media
Overview of survey method used for the recipient structure analysis(AMF Sheet 3-E)1. Study method Distribution analysis by data evaluation - Complete survey2. Description of the recipient group at the time of the survey:2.1. Data characteristics: The addresses of all recipients are stored in a data mailing list.
Using the postal information available, data can be sorted according to postal codes or national and foreign recipients. Additional data stored in the file: Industrial/economic sector, size of economic entity and activities.
2.2 Total number of recipients in the file: 62,0762.3 Total number of alternating recipients: 4032.4 Structure of recipients by distribution channel of an average issue: – Sold circulation 21,963 of which: Subscription copies 20,702 Single copies 0 Other sales 1,261 – Free copies 8,190 of which: Regular free copies 1,�62 Alternating free copies 403 Advertising copies 6,22� Total circulation 30,153 including Germany 29,962 including abroad 191
12
Media Data 2010
Prin
t
Schedule SMonth Issue DOP* ACD* PMD* ACD/C* Feature Topics/Special Sections/Supplements Trade Fair / Dates Events
Janu
ary
1/2 1/14 12/17/ 2009
12/23/ 2009
1/� Business prospects for 2010Market assessments, expert opinionsAutomotive trade fairs in 2010, event overview
3/4 1/28 1/7 1/1� 1/20 wheels and tiresparts and accessoriesNew vehicle registrations (December 2009)Special section: service techniciansIndustry index (BIX)
Febr
uary
5 2/4 1/14 1/22 1/27 Distribution channels / Direct sales outletsBrand associations in Germany (passenger cars)
Bremen Classic Motor Show(2/� - 2/8)
6 2/11 1/21 1/29 2/3 Commercial vehicle testing devicesIndustry index (BIX)Special section: Lubricants
7 2/18 1/28 2/� 2/10 CareersPersonnel management, programs of automotive manufacturersFleet managementNew vehicle registrations (January 2010)
8 2/2� 2/4 2/12 2/17 »kfz-betrieb« special: Body and paintworkMarket developments, new repair techniques,painting, body repair, workshop equipment,legal adviceSpecial section: service technicians
Autosalon Chemnitz (2/19 - 2/21)Tuning Salon,Chemnitz (2/19 - 2/21)IMOT, Munich (2/19 - 2/21)
Mar
ch
9 3/4 2/11 2/19 2/24 Trade fair issue for the Geneva Motor ShowTrade fair issue for the IHM
Trade fair issue Commercial vehicles(market, technical, and service)
CeBIT, Hanover (3/2 - 3/6)
3/10 2/16 2/22 2/17 »kfz-betrieb« special: old and youngtimersMarkets, trends, listings, trade, parts and accessories, training
Retro Classics Stuttgart(3/12 - 3/14)
13
Prin
t
Mar
ch10/11 3/11 2/18 2/26 3/3 Alternative powertrains (technical and service)
Expert organizationsVehicle electronics and diagnosticsIndustry index (BIX)
International Motor Show, Geneva (3/4 - 3/14)IHM, Munich (3/3 - 3/9)
12 3/2� 3/4 3/12 3/17 »kfz-betrieb« special: natural and liquid petroleum gasMarket developments, vehicles, retrofitting,certification, and workshop practiceNew vehicle registrations (February 2010)
Apr
il
13 4/1 3/11 3/19 3/24 Body and paintworkAir conditioning service (technical and service)Special section: service technicians
Techno Classica Essen(4/8 - 4/11)
14 4/8 3/16 3/24 3/31 »kfz-betrieb« special:the AMI/AMITEC trade fairsIndustry index (BIX) Trade fair issue AMI/AMITEC, Leipzig (4/10 - 4/18)
Presentation of the »kfz-betrieb«sales award (4/10)Presentation of the used car award (4/10)
15 4/1� 3/23 3/31 4/7 Environmental protection in car workshops, Construction and set-up Energy managementBrand architecture (CI and CD rules)
16 4/22 3/30 4/9 4/14 »kfz-betrieb« special: IT report for 2010Market developments, overview of providers,IT solutions for industry, hardware, workshop networking, dealer management systemsNew vehicle registrations (March 2010)»kfz-betrieb« dossier on DAT Report
17/18 4/29 4/8 4/16 4/21 2010 sales awardCustomer relations systems(banks, finance, insurance)Special section: service technicians
Tuning World, Bodensee(�/13 - �/16)
May
19 �/14 4/22 4/30 �/� Independent workshops and workshop systemsTechnical data and informationCurrent market value repairIndustry index (BIX)
*DOP = Date of publication *ACD = Ad copy deadline *PMD = Print material deadline *ACD/C = Ad copy deadline for classifieds
14
Media Data 2010
Prin
t
Month Issue DOP* ACD* PMD* ACD/C* Feature Topics/Special Sections/Supplements Trade Fair / Dates Events
May
�/19 4/26 4/30 4/27 »kfz-betrieb« special: sales professionals in 2010The best sales ideas for 2010
20 �/20 4/28 �/6 �/12 »kfz-betrieb« special: wheels and tiresMarket developments; tire technology, marketing and service;News and trends: wheels, tires, and environment
21 �/27 �/4 �/12 �/19 Body and paintwork/smart repairCommercial vehicles (Technical and Service)Direct acceptance, workshop allocation/planningWorkshop equipment for direct acceptanceSpecial section: service techniciansNew vehicle registrations (April 2010)
Reifen, Essen (6/1 - 6/4)Klassikwelt Bodensee,Friedrichshafen (6/3 - 6/6)
June
22/23 6/4 �/11 �/20 �/26 EEC block exemption regulation for the sales and marketing of motor vehiclesSales and service networks of manufacturers
AUTOTEC, Brünn (6/9 - 6/13)
24 6/17 �/26 6/4 6/9 »kfz-betrieb« special: the used vehicle businessBuying a vehicle, temporary permits, defects in workmanship,financial service providers, insurance, expertorganizations, refurbishingIndustry index (BIX)
6/23 �/31 6/7 6/1 »kfz-betrieb« special: Current motor traffic law
25 6/24 6/2 6/11 6/16 Construction and set-up, Customer interviewing, chassis measurement
Advertising copy
test by EMNIDSpecial section: service technicians New vehicle registrations (May 2010)
JunJ
uly
26 7/1 6/10 6/18 6/23 »kfz-betrieb« special: Market and brandsTrends in sales and serviceMarkets and structures in Europe, studies and statisticsSales and service networks of manufacturers/importers(cars and commercial vehicles)Concepts and workshop systems providers Cleaning and washing
Schedule S
1�
Prin
t
July
27/28 7/8 6/17 6/2� 6/30 Cleaning and washingWork clothes, special toolsIndustry index (BIX)Special section: service technicians
Würzburg Karosserietage(meeting of experts to discuss body repair) VCC, Würzburg (7/9 - 7/10)
7/22 7/1 7/9 7/21 »kfz-betrieb« special: Guild
29/30 7/29 7/8 7/16 7/21 »kfz-betrieb« special: Body and paintworkMarket developments, new repair techniques,painting, body repair, workshop equipment,legal adviceNew vehicle registrations (June 2010)Event marketing at the dealer
Motorcycle Tour „Vogel Business Media on the road“, Hohenlohe/Löwensteiner Berge (7/23 - 7/2�)
Aug
ust
31/32 8/� 7/1� 7/23 7/28 IT solutions for industryDealer management systems (DMS)Industry index (BIX)Online businessListings, service providers, marketing
33/34 8/19 7/29 8/6 8/11 »kfz-betrieb« special: parts and accessoriesNavigation, parts and accessories market, distribution channels in Europe, parts wholesale trade, specialist dealer conceptsNew vehicle registrations (July 2010)Special section: service technicians
Sept
embe
r
35 9/2 8/12 8/20 8/2� automechanika preview»kfz-betrieb« special: wheels and tiresMarket developments; tire technology, marketing and service;news and trends: wheels and tires
36 9/9 8/19 8/27 9/1 »kfz-betrieb« special:automechanika trade fair issue
Trade fair issue
Automechanika, Frankfurt (9/14 - 9/19)Presentation of the »kfz-betrieb« service award; presentation of the »kfz-betrieb« Internet sales award, jury session – motorcy-cle dealer of the year (all, 9/16)
37 9/16 8/26 9/3 9/8 Commercial vehiclesLegal corner: personnel and
Trade fair issue labor law for car dealersIndustry index (BIX), corporate consultingCrisis management (controlling/analysis of key figures)
IAA Commercial Vehicles, Hanover (9/23 - 9/30)
*DOP = Date of publication *ACD = Ad copy deadline *PMD = Print material deadline *ACD/C = Ad copy deadline for classifieds
16
Media Data 2010
Prin
t
Month Issue DOP* ACD* PMD* ACD/C* Feature Topics/Special Sections/Supplements Trade Fair / Dates Events
Sept
embe
r 38/39 9/30 9/9 9/17 9/22 Automotive light systems (technical, service, light test 2010)2010 Service Awardautomechanika post reportNew vehicle registrations (August 2010)Special section: service technicians
Oct
ober
40 10/7 9/16 9/24 9/29 Tuning marketBumpers(Technical and Service)LubricantsIndustry index (BIX)
Intermot, Cologne (10/6 - 10/10)International Motor Show, Paris (9/30 - 10/17)Auto und Ausbildung (cars and education): the forum and pres-entation of the “Beste Berufs-schule” (best vocational school) award, VCC, Würzburg (10/1)20th »kfz-betrieb«-Unterneh-merinnenkongress, (Congress of women in the Automotive Trade) with presentation of thewomen’s and junior award, Vienna (10/8 - 10/9)
41 10/14 9/23 10/1 10/6 Automotive trade of the futureEuropean motor vehicle trade, freedom of establishment,single European marketIT solutions for industryInternet Sales Award 2010New vehicle registrations (September 2010)
10/20 9/28 10/4 9/28 »kfz-betrieb« special: service professionalsThe best service ideas in 2010
42/43 10/21 9/30 10/8 10/13 Construction and set-up, facility and energy managementAir-conditioning systems and cold-start heatersSpecial section: service technicians
19th conference for independent workshops, VCC, Würzburg (10/30)
Nov
. 44 11/4 10/13 10/21 10/27 »kfz-betrieb« special: financial servicesBanks, finance, leasing, insurance
Schedule S
17
Prin
t
Nov
embe
r11/10 10/18 10/22 10/18 »kfz-betrieb« special: online professionals
The best ideas for conducting Internet business in 2010
45 11/11 10/20 10/28 11/3 Alternative drives/diagnosticsIndustry index (BIX)
11/17 10/2� 10/29 10/2� »kfz-betrieb« special: Conference for female entrepreneurs 2010Winners of the women’s and junior awards
46 11/18 11/27 11/� 11/10 Fleet managementSales marketingSpecial section: service techniciansNew vehicle registrations (October 2010)
Würzburg Automobile Summit2010 (11/23 to 11/24)
11/24 11/2 11/8 11/2 »kfz-betrieb« special: old and youngtimersMarkets, trends, listings, trade, parts and accessories, training
47 11/2� 11/4 11/12 11/17 Report from the 19th conference of independent workshopsFree market, service, marketing, corporate management, Workshop equipment
Presentation of the “Motorrad-händler des Jahres” (motorcy-cle dealer of the year) award, VCC, Würzburg (11/26)
Dec
embe
r
48 12/2 11/11 11/19 11/24 Motorsports and businessMotor Show EssenTuning, wheels and tires, parts, accessories, lubricants
Motor Show,Essen (11/27 - 12/�)
12/8 11/1� 11/22 11/1� »kfz-betrieb« special: Current motor traffic law
49/50 12/9 11/18 11/26 12/1 Body and paintworkCurrent market value repair (used vehicle and replacement parts)Industry index (BIX)Special section: service technicians
51 12/16 11/2� 12/3 11/2� »kfz-betrieb« special: Germany´s Automotive Mega Dealers
52 12/23 12/2 12/10 12/1� Year-end retrospective of news and trends in 2010New vehicle registrations (November 2010)Special section: 2011 service reportSummary of product news in 2010
*DOP = Date of publication *ACD = Ad copy deadline *PMD = Print material deadline *ACD/C = Ad copy deadline for classifieds
18
Media Data 2010
Prin
t
7 Advertisement sizes and rates (in Euro): Prices exclude VAT at the applicable rate.
1 Circulation: Print run: 30,381 copies Total circulation avg. for year (acc. to AMF Sheet 2, No. 17): 30,1�3 copies
2 Magazine size: 230 mm wide x 297 mm tall Magazine size, special: 230 mm wide x 297 mm tall Magazine size, supplement: 210 mm wide x 290 mm tall Type area: 190 mm wide x 260 mm tall
Number of columns: 4 columns Column width: 46 mm
3 Printing and binding method, printing materials: See “data delivery” for more information on page 23
4 Deadlines: Frequency: Weekly
Publication date: see the Publication Program Ad copy deadline: see the Publication Program Printing materials: see the Publication Program
5 Published by: Vogel Business Media GmbH & Co. KG Postal address: »kfz-betrieb«, 97064 Würzburg, Germany
Street address: Max-Planck-Str. 7/9, 97082 Würzburg, Germany Internet: www.kfz-betrieb.de Order management: Phone: +49 931 418-2423 Fax: +49 931 418-2810 Email: [email protected]
6 Terms of payment: 2 % discount for payments received within 14 days,
net without discount for payments received within 30 days. VAT ID no.: DE231711381 Bank Details: HypoVereinsbank Würzburg
(Bank sort code 790 200 76) Account no. 326 212 032 S.W.I.F.T. code HYVEDEMM4��
IBAN: DE6� 7902 0076 0326 2120 32
Format Width x Height (in mm)
Base priceb/w
2-Color 3-Color 4-Color
2/1-page 10,980.– 12,220.– 13,460.– 14,700.–
1/1-page 190 × 270 �,490.– 6,110.– 6,730.– 7,3�0.–
Juniorpage 136 × 190 3,430.– 3,870.– 4,310.– 4,7�0.–
1/2-page 190 × 134 94 × 270 2,74�.– 3,18�.– 3,62�.– 4,06�.–
1/3-page 190 × 88 62 × 270 1,830.– 2,220.– 2,610.– 3,000.–
1/4-page 46 × 270 94 × 134 190 × 66 1,370.– 1,710.– 2,0�0.– 2,390.–
1/8-page 46 × 134 94 × 66 190 × 32 68�.– 1,02�.– 1,36�.– 1,70�.–
1/16-page 46 × 66 94 × 32 342.– 682.– 682.– 682.–
1/32-page 46 × 32 17�.– �1�.– �1�.– �1�.–
Rate Card No. 062 Valid as of 9/1/2008 P
19
Media Data 2010
Prin
t
8 Surcharges8.1 Color charges (in Euro) (not subject to discounts):
Special colors available on request. For each additional color (Euro scale) (prices in Euro):
1/1-page 1/2-page 1/3-page 1/4 page and smaller 2-color 620.– 440.– 390.– 340.–
3-color 620.– 440.– 390.– 340.– 4-color 620.– 440.– 390.– 340.–
4-color 1,860.– 1,320.– 1,170.– 1,020.–8.2 Rates for preferred placement
Of base price (b/w) +10 %8.3 Prices for special formats in Euro (subject to discount)
(for printing costs and technical costs please inquire) Front cover with window fold, 4-color 16,890.– (= can be folded out into a double-page) 2 consecutive pages recto/verso, 4-color 8,235.– Cover wrap, 4-color 15,855.– (around front cover and back cover, motif of back cover not hidden) Front cover package band, 4-color 7,800.– Advertisements through gutter: treated as bleed advertisements Bleed charges (not subject to discount): 10 % of base price of 1/1 page b/w Dimensions incl. trim: For 1/1 page in journal: 236 mm wide, 303 mm tall For 1/1 page in supplement: 216 mm wide, 296 mm tall9 Prices for listings and job market: Prices and formats for the listings and job
market columns can be found in the following separate advertising price list “Listing & job market”.
10 Special forms of advertising: Upon request11 Reductions: For insertions within one year Series contract 3 × 6 × 12 × 18x 24 × 3 % � % 10 % 1� % 20 % Space contract 1/2-page 1-page 2-pages 3-pages 6-pages 9-pages 3 % � % 10 % 1� % 20 % 2� % Technical services are not subject to discounts.12 Combinations: Upon request
13 Bind-ins (rates in Euro):Paper weight 2-Page 4-Page 6-Page 8-Page
To 180 g/m2 7,3�0.– 8,08�.– 8,820.– 10,09�.– Over 180 g/m2 9,180.– 10,090.– 11,020.– 11,980.– Under 90 g/m2 Upon request, with sample; the same applies to bind-ins with
more than 8 pages. Discounts: According to series contract or space contract; also in conjunc-
tion with advertisements. Basis: 1 sheet = 1 advertising page 3 sheets = 2 advertising pages 2 sheets = 1.� advertising pages 4 sheets = 2.� advertising pages
A sample must be provided prior to order acceptance. Format: 233 mm wide, 306 mm high including 6 mm head and 3 mm outer trim per edge (bind-ins with four or more pages must be delivered already folded)
14 Loose inserts (in Euro) (not subject to discounts): Insert prices per thousand. 2-4 Pages 8 pages 12 pages over 12 pages up to 2� g 28�.– 290.– 29�.– 300.– For each additional � g in total: Euro 1�.00 per thousand. The width and height of the loose insert must each be at least 10 mm smaller
than the trimmed size of the magazine. Maximum size: 220 mm wide x 287 mm high, minimum size: 148 mm wide × 10� mm tall. A complication surcharge of Euro 16 per thousand is applied for partial circulations (minimum circulation 3,000). A sample must be provided prior to order acceptance.
15 Pasted postcards: Mechanically pasted postcards (attached parallel to the gutter, no oblique
positioning) size DIN A6, maximum weight � g, in conjunction with a 1/1 page advertisement or bind-in: 33 % of the gross page rate b/w or the 2-page bind-in rate plus pasting costs of Euro 3�.00 per thousand (not subject to dis-counts). Placement possibilities must be checked in advance. Pasting in of brochures, CDs, and sample products, etc. on request.
16 Delivery address for loose inserts and bind-ins: Free to: Vogel Druck und Medienservice
Leibnizstraße �, 97204 Höchberg, Germany (citing »kfz-betrieb« and the issue number) Delivery to advertising copy deadline.
PRate Card No. 062 Valid as of 9/1/2008
20
Media Data 2010
Prin
t 5 Published by: Vogel Business Media GmbH & Co. KG Postal address: »kfz-betrieb«, 97064 Würzburg, Germany
Street address: Max-Planck-Str. 7/9, 97082 Würzburg, Germany Internet: www.kfz-betrieb.de
Advertising department: Telephone: +49 931 418-24�0 and 2294 Fax: +49 931 418-2810 Email: [email protected] or: [email protected]
6 Terms of payment: 2 % discount for payments received within 14 days,
net without discount for payments received within 30 days. VAT ID no.: DE231711381 Bank Details: HypoVereinsbank Würzburg
(Bank sort code 790 200 76) Account no. 326 212 032 S.W.I.F.T. code HYVEDEMM4��
IBAN: DE6� 7902 0076 0326 2120 32
1 Circulation: Print run: 30,381 copies Total circulation avg. for year (acc. to AMF Sheet 2, No. 17): 30,1�3 copies
2 Magazine size: 230 mm wide x 297 mm tall Magazine size, supplement: 210 mm wide x 290 mm tall Type area: 190 mm wide x 260 mm tall
Number of columns: 4 columns Column width: 46 mm
3 Printing and binding method, printing materials: See “Data provision” for more information on page 23
4 Deadlines: Frequency: Weekly (Thursday) Publication date: see the Publication Program Ad copy deadline: Wednesday, 3 p.m. Printing materials: see the Publication Program
PRate Card Marketplace & job marketNo. 016 Valid as of 9/1/2009
21
Media Data 2010
Prin
t
7 Formats and pricing for the job market in EUR: Minimum size: 10 mm Discounts: Series contract 3 × 6 × 9 × 12 x � % 10 % 1� % 20 % Technical services are not subject to discounts.
Online placement for the job market column on “www.kfz-betrieb.de”: Independent of size for simultaneous print booking: € �0.00 Online placement only: € 1�0.00 Run time: 4 weeks Box no. charge: € 11.00
Pricing for listings in EUR:
Format Width x Height in mm
Stand-Ins, Looking to Purchase/Sell, Automotive Market, Real Estate, Training/Further Training, Miscellaneous mm price: € 2.95
Color adver-tisements (2-color) mm price: € 3.80
Color adver-tisements (4-color) mm price: € 4.75
1/1-page 190 × 260 3,068.– 3,9�2.– 4,940.–
1/2-page 190 × 130 94 × 260 1,�34.– 1,976.– 2,470.–
1/4-page 46 × 260 94 × 130 190 × 6�
767.– 988.– 1,23�.–
1/8-page 46 × 130 94 × 6� 190 × 30
383.�0 494.– 617.�0
1/16-page 46 × 6� 94 × 30 191.7� 247.– 308.7�
8 Sizes and pricing for the job market column in EUR
Discounts: Series contract 3 × 6 × 9 × 12 x � % 10 % 1� % 20 % Technical services are not subject to discounts. Want-Ads (Employment): mm/1 = € 2.00
Online placement for the job market column on “www.kfz-betrieb.de”: Independent of size for simultaneous print booking: Free Online placement only: € 1�0.00 Run time: 8 weeks Box no. charge: € 11.00
Pricing for job market in EUR
Format Width x Height in mm
mm price: b/w € 2.50
mm price: 2-c € 3.10
mm price: 4-c € 4.30
1/1-page 190 × 260 2,600.– 3,224.– 4,472.–
1/2-page 190 × 130 94 × 260 1,300.– 1,612.– 2,236.–
1/4-page 46 × 260 94 × 130 190 × 6�
6�0.– 806.– 1,118.–
1/8-page 46 × 130 94 × 6� 190 × 30
32�.– 403.– ��9.–
Prices exclude VAT at the applicable rate
Special formats on request.Combination placement in “bike und business” and “Gebrauchtwagen Praxis” upon request.
P
Prices exclude VAT at the applicable rate
Rate Card Marketplace & job marketNo. 016 Valid as of 9/1/2009
1/2 page (vertical) 2 columns94 x 270with bleed:
114 x 2971/8 1 column46 x 134
1/16 1 column46 x 66
1/8 4 columns190 x 32
3/32 1 column46 x 99
3/16 2 columns94 x 99
3/32 2 columns94 x 48
1/4 2 columns94 x 134
1/8 2 columns94 x 66
1/16 2 columns94 x 32
1/32 2 columns94 x 15
2/3 page (vertical) 2 columns126 x 270with bleed:
146 x 297
2/3 page (horizontal) 4 columns190 x 180with bleed:
230 x 194
1/3 4 columns190 x 88with bleed:
230 x 102
3/4 page (horizontal) 4 columns190 x 200with bleed:
230 x 214
1/1 page190 x 270 with bleed:
230 x 297
9/16 page (Junior-Page)136 x 190 with bleed:
149 x 210
1/4 4 columns190 x 66with bleed: 230 x 82
1/2 page (horizontal) 4 columns190 x 134with bleed:
230 x 148
3/4 page (vertical) 3 columns142 x 270with bleed:
162 x 297
1/4 1 column46 x 270with bleed:
66 x 297
Advertisement formats »kfz-betrieb« (W x H in mm)
1/32 1 column46 x 32
3/64 1 column46 x 48
1/3 1 column62 x 270with bleed:
82 x 297
Delivery of bleeded ads: including 3mm trim allowance per bleed edge!
Examples of various advertisement formats W x H in mm.
Prin
t
22
23
Media Data 2010
Prin
t
Data provision
Digital advertisements – Printing materials:
Data formatPlease send us your printing materials in the form of PDF files. We recommend the international standard PDF/X-1a. For control purposes we need a color-true print-out or proof with media wedge. Please make sure that the dimensions comply with the formats of the advertisements you have ordered.
Color spacePrinting is by the standard offset printing method using the European scale with the following basic colors: cyan, magenta, yellow and black. Special colors are possible only on the cover and only by special agreement.
ProfilesThe corresponding profiles for converting and controlling the color space can be found on the website of ECI (www.eci.org).
ProofsThe digital proof must be produced one-to-one from the supplied data set and contain the Ugra/Fogra media wedge.
WarrantyWe accept no liability for printing results if the data supplied is incom-plete or does not conform. Processing open data or correcting wrongly delivered advertisement formats require additional work which will be invoiced to your account at cost price.
Sending your advertisements:
Email: [email protected]
FTP-Server: * Via FTP Client: vogelftp.vogel-net.de User: vs Password: service
* Form for Digital advertisements – Printing materials:The form for “Digital advertisements – Printing materials” is required to ensure that your data is processed/assigned correctly. The form will be sent to you together with your confirmation of order.
Data carrier: CD-ROM
Your contacts for questions about sending us your data
Mr. Drescher: +49 931 418-2309 Mr. Sommer: +49 931 418-2286
Onl
ine
24
Media Data 2010
The facts: The online presence of the market leader*
“www.kfz-betrieb.de”, the official online portal of the market leader in the automotive trade and service, presents a new multilayer, mul-timedia, and interactive offering of technical, corporate, and product information.
Maximum coverage of the entire automotive tradeThe offering covers all functions and areas of responsibility through-out the automotive trade.
Always currentThe latest news from the automotive industry is uploaded every day. RSS feeds are also provided and a daily newsletter is sent directly to your inbox.
Bundled know-howThe expertise of »kfz-betrieb«, »autoFACHMANN«/»autoKAUFMANN«, »Gebrauchtwagen Praxis«, and »bike und business« is now available from a single source.
*Source: Subscriptions of all comparable industry titles according to IVW II/09 (basis)
The benefits for you: “www.kfz-betrieb.de” allows you to reach decision-makers throug-
hout the automotive trade. The multi-trade online portal is conducive to
selective target group messages. Detailed reporting informs you of the success of your advertisement. Innovative advertising formats facilitate
direct contact with potential business partners (leads).
Continuation: Advertising on the WebThe medium of the Internet has just as high of a utilization factor as print. This makes the Web the ideal comple-mentary tool for the trade journal, true to the slogan: Print provides an overview – online increases knowledge!All context-relevant information is conveniently available online and in an updated, concise, and well-structured format. Knowledge is permanently on call and can be accessed at any time and from any place.
The online world of the automotive industry
Onl
ine
2�
Media Data 2010 O
1 Web address (URL): http://www.kfz-betrieb.de 2 Characteristics Automotive Media presents a multimedia, interactive online offering of spe-
cialist, company-specific, and product information at www.kfz-betrieb.de. The diverse portal profits from the know-how associated not only with »kfz-betrieb«, but also with publications »autoFACHMANN«/»autoKAUFMANN«, »Gebrauchtwagen Praxis« and »bike und business«. The »kfz-betrieb« Web site is thus able to maintain its focus on the entire automotive trade and provi-des daily reports on the events that shape the automotive industry. The large number of news and specialist information is well structured (topic channels) and articles are easy to find using the built-in search function. Content is supplemented with make filters, handy database functions, innovative Web TV offers, and a wide variety of studies and statistics. In addition, users can specify the type of information displayed in their personal area by customizing settings.
3 Target group: Owners, managing directors, and supervisors in automotive trade and service
4 Published by: Vogel Business Media GmbH & Co. KG Postal address: »kfz-betrieb«, 97064 Würzburg, Germany
Telephone: +49 931 418-2771 Fax: +49 931 418-2720 Internet: www.kfz-betrieb.de
5 Editorial contact: Editor-in-Chief »kfz-betrieb«:
Wolfgang Michel Telephone: +49 931 418-2�61 Email: [email protected] Editor-in-Chief »Gebrauchtwagen Praxis«: Silvia Lulei Telephone: +49 931 418-264� Email: [email protected] Editor-in-Chief »bike und business«: Stephan Maderner Telephone: +49 931 418-2918 Email: [email protected]
Online Advertising
Editor-in-Chief »autoFACHMANN/-KAUFMANN«: Werner Degen Telephone: +49 931 418-2466 Email: [email protected]
6 Advertising contact: Anna Gredel Director of Sales & Order Management Telephone: +49 931 418-2920 Email: [email protected]
7 Marketing contact: Stefan Zügner Director, Marketing & Sales Telephone: +49 931 418-2429 Email: [email protected]
8 Access monitored by: IVW audit 9 Access: Visits, March 2009 441,036
Page impressions 1,338,986 12 Terms of payment:
2 % discount for payments received within 14 days, net without discount for payments received within 30 days.
VAT ID no.: DE231711381 Bank Details: HypoVereinsbank Würzburg
(Bank sort code 790 200 76) Account no. 326 212 032 S.W.I.F.T. code HYVEDEMM4��
IBAN: DE6� 7902 0076 0326 2120 32
Onl
ine
26
Media Data 2010
Product Publication of your own video production, e.g. as a product/application presentation, Recording of presentations or tutorials
Communication goal To extend reach
Placement In rotation within the topic pages/channelslike a banner
Use Can be played back immediately in aseparate window without registration
Preview/teaser Excerpt from video
User contact data (leads)
No. No registration required, no generation of leads
Price € 150.00 CPTR/cost per thousand readers
Business ClipGreater reach with your video clip
WebcastGenerate user contact data (leads) – know who is interested in your offer
Product Publication of your own video production (e.g. as a product/application presentation, Recording of presentations or tutorials
Communication goal Direct contact to potential business partners (leads)
Placement Context-related placement on all pages, optimized by search machine logic; listing in the webcast database
Use Registration required for download; used to generate leads
Preview/teaser Title with brief description, company incl. logo, link to company profile in the company and product database, can also be viewed as abstract
User contact data (leads)
Yes. Leads can be called up and analyzed at anytime in the protected area (Customer Center).
Price € 500.00/month, all leads included
Advertising impact of a business clip:Reach, awareness Brand creation, image Document corporate know-how !
Advertising impact of a Webcast:Direct contact to potential business partners (leads) Document corporate know-how !
Business-Clip Webcast
Onl
ine
27
Media Data 2010
Business PaperGreater reach for your presentations in PDF format
WhitepaperGenerate user contact data (leads) – know who is interested in your offer
Product Publication of company-written articles (i.e. studies, analyses, market research results, technical data, performance summaries, and product applications) with high solution potential and added value
Communication goal To extend reach
Placement In rotation within the topic pages/channels like a banner
Use Can be called up immediately without registration
Preview/teaser Excerpt from PDF
User contact data (leads)
No. No registration required, no generation of leads
Price € 150.00 CPTR/ cost per thousand readers
Advertising impact of a business paper:Reach, awareness Brand creation, image Document corporate know-how !
Product Publication of company-written articles (i.e. studies, analyses, market research results, technical data, performance summaries, and product applications) with high solution potential and added value
Communication goal Direct contact to potential business partners (leads)
Placement Context-related placement on all pages, optimized by search machine logic; listing in the whitepaper database
Use Registration required for download; used to generate leads
Preview/teaser Title with brief description, company incl. logo, author, link to company profile in the company and product database, can also be viewed as abstract
User contact data (leads)
Yes. Leads can be called up and analyzed at anytime in the protected area (Customer Center)
Price € 500.00/month, all leads included
Advertising impact of a whitepaper:Direct contact to potential business partners (leads) Document corporate know-how !
Business-Paper Whitepaper
Onl
ine
28
Media Data 2010
Tip!Cost-efficient alternative to classic
on-site presentations
Live WebcastContribute to the dialog – at any time and anywhere
Product Live broadcasting of presentations and train-ing courses. Present your specific know-how and demonstrate the performance, benefits, and applications of your offering. Viewers are actively linked and can submit chat questions, which are answered in ad-hoc style.
Ma-Fo included You can conduct surveys during the conference and receive direct feedback, enabling you to gather customer-specific data.
Communication goal
Direct, location-independent dialog with customers and business partners. Dynamic and interactive documentation regarding the benefits of your offering and your company’s expertise.
Number of presenters/ participants
Presenters: Up to four people can conduct the live Web cast as a team of experts. Participants: No number limit.
Advertising impact of a Live Webcast:
Face-to-face marketing, presentation, discussion Documentation of corporate know-how Selective target group message Generation of additional contacts for more potential business partners (leads) !
Webcast
Technical requirements
Presenters: Webcam, microphone, and Internet connection (DSL or faster). Access to presentation software “Adobe Connect” will be provided. Includes a technical check. Participants: Internet access (DSL or faster).
Accompanying marketing Participation reminder via e-mail 1 hour before and 1� minutes before the broadcast
Lead generation Further contacts to potential business partners (leads) are generated in addition to the active participants in the live Web cast. This is achieved by recording your live Web cast to the Web cast database of www.kfz-betrieb.de. This recording can then be viewed by registered users. Five individual registration questions (for marketing purposes) included. Your Web cast will also appear on all relevant pages on www.kfz-betrieb.de, optimized using search engine logic. Run time: 3 months.
Price € 3,900 for three months (including all leads) Each additional month is calculated at € �00.00 (including all leads).
Live
Onl
ine
29
Media Data 2010
Web TV sponsoringInterest in Web TV services is increasing all the time, and the automotive trade is no exception to the trend. This is why “www.kfz-betrieb.de” continues to expand this type of editorial reporting. From trade fair television, to interviews, to model presentations and awards ceremonies, Web TV sponsoring gives your company the opportunity to set strong multimedia accents.
Overview of package: Integration of your logo within the Web TV channel Integration of your trailer advert as a pop-up before
articles are displayed Supplementary media package comprising print and
online advertising
Further breakdown and prices available upon request.
Advertising impact of Web TV sponsoring:Reach, awarenessBrand creation, imageSet new promotional accents !
Onl
ine
30
Media Data 2010
Company DatabaseThe company database at “www.kfz-betrieb.de” provides comprehensive information on the know-how and innovations of highly capable automotive suppliers. Interested parties can access key contact data of manufacturers and service providers in eight categories. Your presence in this database can thus be viewed as a long-term advertising strategy, whereby your data are made available to decision-makers in the automotive industry 24 hours a day.
Advertising impact of a database entry:Reach, awareness Brand creation, image Presentation in an editorial context !
Standard entry:Brief overview of your companyAddress: Company name, post office box, street, zip code,
town/cityNumber of contacts: AnyProduct assignment: Unlimited number of links to defined product categoriesLink to booked whitepapers, link to booked Webcasts
Listing view (search result)Display of company name, town/city, and country
Base price per month: Free(minimum booking period 12 months)
Premium entry:Comprehensive offer including many additional features as part of a microsite. Greater reach than the standard entry thanks to top place-ment in the listing view and automatic placement for context-relevant content throughout the portal.Address: Company name, post office box, street, zip code,
town/cityContact information: Phone number, fax number, e-mail address, Web siteProfile data: Number of employees, sales, founding year, branches, parent/subsidiary companies, ownership structure, certifications, reference customersNumber of contacts: AnyProduct assignment: Unlimited number of links to defined product categoriesDeep links: Defined product categories linked to the relevant URL address of the company Web siteLink to booked whitepapers, link to booked Webcasts, company logoBrief overview of company:Dates, company news, company photos, company brochureProduct display in showroom:Product name, brief description, product photo,link to product URL. Up to 20 products can be displayed.Link to contact form
Listing view (search result):Display of company name, city/town, and country; link to company profileTop placement; company logo; link to contact form; special placement(“Related content”); automatic assignment of company advertisementto related articles in the topic channels
Base price per month: € 82.50(minimum booking period 12 months)
Added
benefit
Onl
ine
31
Media Data 2010
Advertising impact of a banner and newsletter advertisementReach, awareness Brand creation, image Presentation in an editorial context !
Newsletter advertisingThe »kfz-betrieb« newsletter reports on top industry news Monday through Friday. Number of subscribers: 30,000 1), potential contacts/week: 150,000 1)
Banner adsThis classic online advertising format is available in almost every modern format – From leadboard to rectangle
Format Size (px) Price per dispatch for the booked period 1)
Price per week
Price per month
Full-size banner (top placement) 2)
468 x 60 € 600 € 2,400 € 7,200
Full-size banner (intermediate placement) 3)
468 x 60 € 520 € 2,080 € 6,656
Skyscraper 160 x 600 € 680 € 2,720 € 8,704 1) Based on number of subscriptions in 09/082) Placement: Initial newsletter advertisement: One banner preceding and following top news3) Placement between messages
Newsletter sponsoring Exclusive sponsoring of a newsletter dispatch Incl. co-branding with logo and “sponsored by” claim Sponsor advertisements only
Price: € 1,000 per dispatch for the booked period
Format Size (px) CPTRLeaderboard 728 x 90 € 55Skyscraper 160 x 600, 120 x 600 € 55Hockey stick 728 x 90 + 160 x 600 € 75Wallpaper Size upon request € 115Rectangle 300 x 2�0 € 75
Teaser box 162 x 162 pixel/ max. 200 characters € 115
Page peel Size upon request € 150
Other sizes available upon request.
Leaderboard
Rectangle
Skyscraper Hockey stick
Teaser boxWallpaper
Page peel
Incl. guaranted reachIncl. guaranted reach
Onl
ine
32
Media Data 2010
Topic sponsoringThis offer allows you to occupy an entire topic channel or an editorial topic.
Overview of services: Integration of logo in the respective topic channel or editorial
topic special with “sponsored by” claim and corresponding link Accompanying advertising measures:
– �,000 ad impressions with co-branded banner on “www.kfz-betrieb.de”
Homepage teaser (“InfoBox”) Wallpaper underlay or full use of all available advertising media
(Leaderboard, teaser box etc.) in the topic channel/topic special Link to online specials (if available)
Price: € 4,900/month
Advertising impact of Topic sponsoring:Reach, awareness Brand creation, image Presentation in an editorial context !
Advertising impact of logo sponsoring Brand creation, image Presentation in an editorial context !
Logo sponsoringWhen your logo is integrated (in an editorial topic special, for example), you are presented as a professional partner in an advertising environment free of waste coverage.
Overview of services: Integration of your logo with “sponsored by” claim and link
Accompanying advertising measures: – 3,000 ad impressions with co-branded banner on “www.kfz-betrieb.de” – Text advertisement with logo and “sponsored by” claim in the »kfz-betrieb« newsletter
Price: € 1,000/month
Your benefit with
Topic sponsoring
Incl. guaranted reachIncl. guaranted reach
Onl
ine
33
Media Data 2010
Advertising impact of an online special:Presentation of customized editorial contentReach, awareness Brand creation, image Presentation in an editorial contextGeneration of high-quality contact data (provided that corporate webcasts/whitepapers are booked)
!
Online SpecialOnline specials position you and your products effectively as an integral part of www.kfz-betrieb.de. This exclusive editorial page allows you to customize content about your company and its products.Describe your company, products and services in a compact, easy-to-read format.All of your booked online advertising formats also appear in your online special.
Overview of services:Initial setup
Navigation Graphical design Entry of editorial content Premium entry in “Partner Profile” database Production, online advertising media
Price: € 5,000.00
Monthly services
Content maintenance Accompanying advertising measures:
– Banner on www.kfz-betrieb.de – Text advertisements in the »kfz-betrieb« newsletter – Teaser on the online special homepage
Reporting: – Exposure – Qualified contact data (leads)
Price: € 7,000.00(minimum run time: 3 months)
Double bonus in »kfz-betrieb«One promotional advertisement in 1/1, 4-c formatOne editorial promotion (advertorial) in 1/1, 4-c format
Onl
ine
34
Media Data 2010
Crossmedia campaigns for maximum success in advertisingOptimize your advertising success with »kfz-betrieb«! With an targeted crossmedia mix, you can effectively increase your reach and receive high-quality contact data of potential business partners who are interested in your products.Vogel Business Media even guarantees the desired reach or number of potential new customers who demonstrate interest in your offering (leads) in line with your campaign. For success you can count on.
Crossmedia reach campaignThe campaign offers:
An effective media mix comprising a magazine, Web site, and newsletter
High reach, high advertising impact, and increased attention from the target group with respect to your offering
Minimal waste coverage by integrating your advertising only in suitable editorial content areas
Absolute reach guarantee! We guarantee a minimum of 240,459 dispatches or ad impressions.
Service Gross advertising outlay Benefit
3 x 1/2-page, 4-c, in »kfz-betrieb«Circulation: 30,1�3Total reach: 90,4�9 dispatched advertisements
€ 11,783.2� Increased awareness through placement in suitable editorial content areas, including feature articles, news, and product descriptions; support andlink to online advertorial (landing page)..
Online advertorial as a landing page on www.kfz-betrieb.de.Including a linked teaser box on the homepage and in the relevant thematic environmentRun time: 3 monthsTotal reach: 60,000 ad impressions
€ 8,3�0.– Presentation of own content in editorial styleExclusive advertising rights to all landing page bannersIncreased awareness and less coverage waste with placement ofthe teaser box in the relevant topic environment.
Exclusive sponsoring of 3 »kfz-betrieb« newsletters,with integration of your company’s logo, a “sponsored by” claim, and exclusive advertising rights Number of newsletter subscriptions: 30,000Total reach: 90,000 dispatches
€ 3,000.– Image enhancement and total awareness for theadvertiser
Total (gross)Campaign price:
€ 23,133.25€ 19,500.00
Campaign price
advantage: € 3,633.25
Onl
ine
3�
Media Data 2010
Crossmedia lead campaign*The campaign offers:
An effective media mix comprising a magazine, Web site, and newsletter
High awareness with a guaranteed minimum of 70,000 dispatches and ad impressions of your company name, incl. specific content of your whitepaper/Webcasts*
Absolute lead guarantee: We guarantee the opportunity to engage in 1:1 dialog with 60 to 90 potential business partners based on exclusively generated data.
Service Gross adver-tising outlay Benefit
1 whitepaper or 1 Webcast(run time: 3 months)
€ 1,�00.– Lead generation with guaranteed lead count
Premium company entry(run time: 1 year)
€ 990.– Direct link to your company’s homepage, a service plus for the user
Co-branded advertisement in »kfz-betrieb«½ page, 4-c, circulation: 30,1�3
€ 4,06�.– Info on whitepaper/Webcast to over 30,000 »kfz-betrieb« subscribers. Positioning of your company as a solution provider.
Teaser box on the www.kfz-betrieb.de homepage1�,000 ad impressions, guaranteed
€ 1,72�.– Reach for whitepaper/Webcast, opportunity for leads, awareness of your solution approach
Co-branded banner in the relevant topic environment (skyscraper)Guaranteed: 20,000 ad impressions
€ 1,100.– Reach for whitepaper/Webcast, opportunity for leads, awareness of your solution approach
Co-branded stand-alone newsletterGuaranteed �,000 + x dispatches
€ 2,�00.– Exclusive reach for our registered online users and newsletter sub-scribers; opportunity for leads.
Total (gross)Campaign price:
€ 11,880.– € 9,920.–
Campaign price
advantage: € 1,960.00
* A whitepaper or Webcast serves as the basis for a lead campaign, whereby the main goal is to present your company as a competent solution provider for market- specific problems, e.g. in the form of product or application presentations, or studies or service descriptions that provide high value for the target group.
36
Media Data 2010
Even
ts
Cultivating a Contact: Face-to-Face MarketingAwards ceremonies, conferences, seminars, and trade fairs are integral components of a comprehensive and customized cross-media offer from Automotive Media. Our events have become established in the industry and are noted for their highly-qualified speakers, relevant and forward-looking topics, professional organization, and excellent locations (example: Vogel Convention Center/VCC).
The facts:You can become a sponsoring partner or book presentation areas for the following events and awards ceremonies:
Awards:Sales award, service award, women’s award, junior award, Internet sales award, Motorcycle dealer of the year award, Used car award, Federal education award of the German vehicle trade (together with the ZDK)
Events:Conference for independent workshops Conference for female entrepreneurs in the automotive tradeAuto und Ausbildung: Das Forum, (cars and education forum)
Supplement to classic advertisingEvent and award sponsoring is a unique way to draw attention to your company and supplement your classic advertising campaign.
Yes to event, no to organizationAs an event sponsor, you enjoy all of the benefits of face-to-face marketing without having to be distracted by organizational details.
Your target group, live and directNo other part of your cross-media advertising mix brings you closer to your target group than events. Here you can engage in direct dialog with potential customers.
The benefits for you: Effective face-to-face marketing with presentation, discussion, and
direct opportunities for making business contacts Sponsoring an event or an awards ceremony allows you to increase
awareness of your company and actively enhance branding and image.
Events allow you to interact with the target group without the filter effect of an intermedium.
Face-to-face contact with the customer gives you immediate feed-back on how your target group perceives your advertisement.
37
Media Data 2010
Even
ts
Premium partnershipIncludes:
Logo presence in all publications concerning the event Presentation area included Two participant places included Company information as a loose leaf supplement to the conference
documentation Webcast (video) with report on the event at
www.kfz-betrieb.de Other in consultation with the event organizer
Value: Approx. € 10,000
Presentation areasOverview of services:
Company and product presentation as communication area in the exhibit or catering hall
Value: Approx. 315 €/m²
Lunch sponsoringIncludes:
Welcoming address prior to lunch Logo presence on the menu Poster displayed at the buffet Table flags and company table napkins Other sponsoring options in consultation with the event organizer
Value: From approx. € 3,500
Example of presentation area for GTÜ
38
Media Data 2010
Serv
ices
Additional Offer: Services & Support
ServicesCustomized media concepts round off your advertisement and provide you with the perfect framework for presenting your company and its products and services beyond the scope of classic advertising. VAM Plus, media service provider for the automotive industry, supports you in designing a professional media concept.
The benefit for you: VAM Plus offers you industry knowhow from a single source and
allows you to implement your marketing goals using innovating media-based communication solutions.
SupportTo ensure the success of your advertizing strategy, Automotive Media is on hand with a competent team of consultants that will assist you in designing and creating your message. Additional support services such as market research and direct marketing further promote the effectiveness of your campaign.
The benefit for you: Personalized support helps you exploit your campaign by reaching
the maximum in awareness and efficiency.
39
Media Data 2010
Serv
ices
Digital special reprintsFeature articles dealing with your company in »kfz-betrieb« are highly regarded by your customers. The promotional impact of such articles is best used with a special digital reprint in the original layout. Reprints are a highly versatile advertising medium: You can distribute them as part of mailing campaigns, use them on your Web site/intranet and as supplements to your standard brochures and leaflets in electronic form (e.g. CD-ROM), and hand them out to sales partners for additional infor-mation. Apart from single orders we can also offer you an attractive service subscription called “myDigiAbo”: As a subscriber, you receive all arti-cles published in conjunction with your company – automatically and with an additional price deduction of 2�%.Rates:
PDF (72 dpi) 1 page 2 pages 3 pages 4 pages
Single order € 148.– € 198.– € 248.– € 298.–
myDigiAbo € 111.– € 148.– € 186.– € 223.–
(Prices quoted in Euro, excluding VAT at the applicable rate)
Content syndicationUse of editorial content: With this arrangement we provide you with up-to-date, high-quality content taken from »kfz-betrieb« and other Vogel Business Media offerings – covering exactly those subjects of relevance to your target groups – for use on your own Web site. By using our industry news, market overviews, feature articles and webcasts you not only expand the content of your online media but also profit directly from the technical expertise of our editorial offices.
It is possible, for example, to supplement your customer newsletter with announcements that lead the reader to your website and strengthen your customer ties. Similarly we can supply you with a variety of content for your intranet, enabling you to inform your employees about interesting new developments in your fields of activity. As the portal operator in our content syndication arrangement you have access to a wealth of high-grade articles covering all relevant branches of industry and commerce.
How is it done? In a dialog with you we first draw up a content package tailored to your individual requirements. Then we supply the content in standard formats such as PDF and XML, including all essential rights of use for your company. That’s it! Ask us – we’ll be glad to advise you.
Digital special reprints: Manuela Maurer, phone: +49 931 418-2786 Email: [email protected]
Content syndication: Bernd Meidel, phone: +49 931 418-2684 Email: [email protected]
For more information go to http://www.mycontentfactory.de
At myContentfactory, we offer you the opportunity of using feature articles and news items from »kfz-betrieb« and “www.kfz-betrieb.de” as one of your own marketing instruments.
40
Media Data 2010
Serv
ices
Special Formats – PrintSpecial formats such as dealer and pocket guides ensure increased awareness within your target group and allow you to be presented as a professional sponsor of a topic.
Pocket guide
Format: DIN A6, portrait format, Print: 4-cBinding: Saddle stitchPaper: Light-gloss, 70 g paper (cover 1�0 g) Size: e.g. 44 pages (40-page insert + 4-page cover)Circulation: 30,200 (affixed to »kfz-betrieb«)
Price: Approx. € 25,000*
Dealer guide
Format: DIN A�, portrait format, Print: Four-colorBinding: Saddle stitchPaper: Light-gloss, 70 g paper, (cover 1�0 g) Size: e.g. 44 pages, (40-page insert + 4-page cover)Circulation: 30,200 (affixed to »kfz-betrieb«)
Price: Approx. € 32,000*
The benefits for you: Attention getting: Announcement on the cover page of »kfz-betrieb« Integration of your logo on the cover page Full-page advertisements on cover pages 2 and 4 2�0 free off-prints (additional off-prints available at special conditions) Two-page interview with a picture of a representative from the company Editorial placement (optional)
* Prices excl. off-prints. Off-prints can be made at any time (conditions upon request). Excluding VAT at the applicable rate.
41
Media Data 2010
Serv
ices
Special reprintsProfit twofold with your publication appearing in a distinguished trade journal. We will showcase your product and company in a special reprint, which you can use to “spread the word” – an effective advertising tool.
Special Formats – Print
Customer specialA customer special allows you to exclusively present your company, strategic goals, or product portfolio to the industry. Possible content ranges from company portraits, to product/portfolio overviews and inter-views, through to user reports from dealers and work-shops. Independent, professional reporting ensures editorial credibility and thus the value of the overall special.
Format: 21 x 29 cm, portrait format, Print: 4-cBinding: Saddle stitchPaper: mat, 70 g paper, (cover 170 g/m², gloss) Size: 20 pages, (16-page insert + 4-page cover)Base circulation: 30,200 copiesDistribution: In conjunction with »kfz-betrieb«
Price: € 29,000*
Format: DIN A4, portrait format, Print: 4-cPaper: Light-gloss, 11� g paperSize: e.g. 4 pagesCirculation: e.g. 1,000 copies
Price: approx. € 1,400.00 (excluding VAT)
* Prices excl. off-prints. Off-prints can be made at any time (conditions upon request). Excluding VAT at the applicable rate.
42
Media Data 2010
Serv
ices
NewsletterCirculation: 10,000 copiesFormat: DIN A4 (210 x 297 mm)Size: 4 pagesPrint: 4/4-color
Price: From approx. € 4,500
Customer newsletterCirculation: 10,000 copiesFormat: Berlin format (470 x 31� mm)Size: 4 pagesPrint: 4/4-color
Price: From approx. € 7,700
Customer magazineCirculation: 10,000 copiesFormat: DIN A4 (210 x 297 mm)Size: 24 pagesPrint: 4/4-color
Price: From approx. € 11,900
Prices do not include postage, redesign costs, and strategy developmentbut merely serve as representative benchmarks.Do not hesitate to contact us for a one-on-one discussion about your options and to receive a custom offer.
Corporate PublishingComplete project management for your customer magazines, newsletters, and staff publications, including:
Editing
Layout
Production/letter shop
Target group management
Sales/distribution
Advertising acquisition
Web and online design
Your contact:
Wolfgang KoestnerVAM plus, ChR, andDirector, Corporate Publishing
+49 931 418-2661
43
Media Data 2010
Serv
ices
Market researchDo you want to know the impact your advertisement has made or how it is perceived by the target group? Automotive Media assists you with advertising tests, topic surveys in journal, editorial sweepstakes, and additional questions in market panels.We will be glad to inform you of your options.
Example:Participation in annual advertising copy test »kfz-betrieb«with differentiated analysis and benchmark coverage of your advertising motif
Price copy test: Free
Free of charge: Each address call is mutually exclusive; optional address suffix and coding available upon request.Volume discount: � to 2� % on the rental price,based on the addresses rented per calendar year: 20,001 or more entries � %�0,001 or more addresses 10 %, 7�,001 or more addresses 1� %,100,001 or more addresses 20 %, 1�0,001 or more addresses 2� %
Address count:
Address type: 1-50
0
501-
1,00
0
1,00
1-50
00
5001
-10,
000
10,0
01-2
5,00
0
from
25,
001
Company addresses with industry trait € 0.�6 € 0.41 € 0.28 € 0.2� € 0.22 € 0.19
Company addresses with industry trait* € 0.61 € 0.43 € 0.30 € 0.27 € 0.24 € 0.22
Personal addresses by function/position € 0.83 € 0.�� € 0.38 € 0.34 € 0.31 € 0.29
Personal addresses by function/position* € 0.88 € 0.�8 € 0.40 € 0.37 € 0.34 € 0.31
Personal addresses by function/position with industry trait* € 0.92 € 0.60 € 0.43 € 0.39 € 0.36 € 0.34
* and production capacity and/or regional containment
Direct marketingDirect marketing is an effective method of acquiring new customers.Here, you present your products and services directly to target group contacts; the business addresses you choose largely determine your marketing success. We assist you in this process and provide you with up-to-date, high-quality addresses.
Address rental:All prices for single use only.(Prices for multiple use available upon request.)Rental price per collection (minimum fee: € 480.00)Commitment fee: € 100.00 (flat).
44
Media Data 2010
Serv
ices
Event service + locationVCC Vogel Convention Center2 large halls (8�0 m²/1,200 m²)6 conference/workshop rooms for 30 to 110 participantsTotal capacity: Approx. 1,000 visitors
Rental fee for the “Shedhalle”: Approx. € 2,900Rental fee for the “Rotationshalle”: Approx. € 3,500Rental fees will be charged at �0 percent (�0 %) on preparation/tear-down days.
Additional servicesDesign service for print and online advertising mediaPrice: By outlay
Quality check of whitepapersPrice: Free
Web site creationPrice: By outlay
Campaign planning with lead and reach guaranteePrice: Free
Production of WebcastsIf you decide to add an innovative online business clip or Webcast to “www.kfz-betrieb.de” but do not have any film material about your product or company, we will gladly show you how to create your own video.
Production examples:Production at your company‘s headquarters: From € 4,900Production at a trade fair: From € 1,900
Special combination offer for 2010:Production at your company‘s headquarters with integration as a business clip on: www.kfz-betrieb.de for 1 year: From € 8,300Production at a trade fair with integration as a business clip on:www.kfz-betrieb.de for 1 year: From € 4,400
4�
Media Data 2010
Anna GredelDirector of Sales & Order Management
+49 931 418-2920
Helga SchmittKey Account Manager
+49 931 418-2163
Siegfried RohrbachKey Account Manager
+49 931 418-2416
siegfried.rohrbach@ vogel.de
Benedikt SeubertKey Account Manager
+49 931 418-2816
benedikt.seubert@ vogel.de
Ragnar LangKey Account Manager
+49 931 418-2771
4�
Elke GünterKey Account Manager
+49 931 418-2347
Susanne SeehuberKey Account Manager
+49 931 418-29�6
susanne.seehuber@ vogel.de
Christine GeistKey Account Manager/ International Sales
+49 931 418-2241
Contact: Sales and Marketing
46
Media Data 2010
Doris KümmetClassifieds
+49 931 418-24�0
Stefan ZügnerDirector, Marketing & Sales
+49 931 418-2429
Simone LenkProduct Marketing Manager
+49 931 418-2748
46
Stephan MadernerEditor-in-chief »bike und business« Deputy Editor-in-chief »kfz-betrieb«
+49 931 418-2918
stephan.maderner@ vogel.de
Ernst HaackManaging Director
+49 931 418-2212
Wolfgang Michel Editor-in-chief »kfz-betrieb«
+49 931 418-2�61
wolfgang.michel@ vogel.de
Werner DegenEditor-in-chief »autoFACHMANN« »autoKAUFMANN«
+49 931 418-2466
Silvia Lulei Editor-in-chief »Gebrauchtwagen Praxis«
+49 931 418-264�
Contact: Sales and Marketing, Managing Director and editors
47
Media Data 2010
Vogel Euro Publishing UK OfficePhone +44 800 3101704Fax +44 800 310170�[email protected]
Vogel Europublishing Inc.Martina Hauser, 632 Sunflower CourtSan Ramon, CA 94�83Phone +1 92� 803126� Fax +1 92� [email protected]
Great Britain:
USA:
France:
Italy:
DEF & Communication48, boulevard Jean Jaures92110 ClichyPhone +33 1 47307180Fax +33 1 [email protected]
Ferdinando SalarisPhone +39 338828�021Fax +39 [email protected]
Contact: Representatives
Rev.:
27.
�.20
10
The general terms and conditions of Vogel Business Media GmbH & Co. KG apply and can be viewed online at www.kfz-betrieb.de/media.
