MEDIA DATA FOR SPONSORING IN 2019...The event With 10 tournaments, the Farming Simulator League is the new trend event in the eSports scene. The tournament taking place at AGRITECHNICA

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MEDIA DATA FOR SPONSORING IN 2019

www.agritechnica.com facebook.com/agritechnica

2019 WHERE INNOVATION MATTERS. 10–16 NOVEMBER, HANOVER, GERMANYPREVIEW DAYS 10/11 NOVEMBER

MEDIA DATA FOR SPONSORING IN 2019Attractive offers and additional marketing services for exhibitors

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OFFERS SPONSORING SPONSORING OFFERS

• Lanyards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 - AGRITECHNICA - Systems & Components • Annual Wall Calendar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 - AGRITECHNICA • Catering . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 - International Visitors’ Lounge - Systems & Components Future Café

Advertising Spaces • Smartphone Charging Stations. . . . . . . . . . . . . . . . . . 5

Young Farmers Party . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Farming Simulator League . . . . . . . . . . . . . . . . . . . . . . . . . . 8

ADDITIONAL MARKETING OFFERS • Banner Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 • Press Compartments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 • Trade Press Stand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

The general AGRITECHNICA sponsoring conditions in the current version apply. These are provided at the AGRITECHNICA Exhibitor Service Portal or on Page 12.

The sponsoring offer is available to you at the Exhibitor Service Portal. Exhibitors can register their interest as sponsors. However, this is only a declaration of intent, as the DLG reserves the right not to produce this product should the number of sponsors be insufficient.

ATTRACT ATTENTION TO YOURSELF!In November 2019 the world‘s leading trade fair for agricultural machinery is expecting over 450,000 visitors from around the world in Hanover, Germany. Use the attractive sponsoring possibilities to take centre stage for the attention-getting presentation of your brands and products. We offer you suitable packages for optimum sponsoring.

Contact: Swen Busse [email protected] Tel. +49 69 24788-435

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DLG-Waldtage

2020KALENDER / CALENDAR

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2020KALENDER / CALENDAR

637 13 38 20 39 27 40

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DLG-Waldtage

Price (per package of 15,000 Lanyards): Euro 8,850 plus VAT

Contact: Swen Busse ([email protected])

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Example illustrations

LANYARDS FOR TRADE FAIR VISITORSLanyards will already be distributed to visitors free of charge at the entrances to the AGRITECHNICA trade fair grounds. They offer space for a personalised trade fair badge and will be worn visibly by visitors during their visit.As exhibitors you can present your company brand on the lanyard with sponsoring. You already attract the attention of the professional visitors to your company‘s presence when they arrive.

• There are sponsoring possibilities for AGRITECHNICA and/or Systems & Components

• Packages of 15,000 lanyards each can applied for• Several packages can be requested per company• Front side: full-colour digital printing• The sponsor‘s logo will be shown together with the

AGRITECHNICA or S&C logo and the year

• Proportional stocking of the exhibition ground entrances• Proportional stocking of the issuing points

Technical Data:• The printing data must be received by e-mail at the

following address by Week 27 while taking the specified formats into account: [email protected]

• Formats: Company logo as vector file (.eps, .pdf, .ai, fonts converted to paths)


ANNUAL WALL CALENDAR365 days of AGRITECHNICA. 365 days of direct contact to your customers. With our annual wall calendar, AGRITECHNICA offers you an all-year attractive sponsoring space.

• Calendar dimensions: 42.5 cm x 30 cm (landscape format)• Scope: 14 pages (incl. cover and back side), one calendar

page for each month• Each calendar page features a large-format photo

(42.5 cm x 21.6 cm) with space for 4 to 6 brand logos of the sponsor (max. height 18 mm)

• Print run: 50,000 copies• The calendars will be distributed free of charge to

AGRITECHNICA visitors or will be laid out to be taken along

• Registration must be received at the DLG by 30 June



• The photo must have a minimum size of 43.1 cm x 21.6 cm and a resolution of at least 300 dpi


Price (per calendar page): Euro 5,900 plus VAT


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CATERINGUse our international Meeting Hotspots at AGRITECHNICA and Systems & Components to present your brands. Address in particular the international trade fair visitors of AGRITECHNICA and Systems & Components. As a sponsor, we offer you attractive positioning possibilities on various advertising materials. The „Catering“ sponsoring package can be booked for the DLG International Visitors‘ Lounge (IVL) and/or the Systems & Components Future Café (Future Lounge).

• Advertising materials: Coffee cups, napkins and sugar sticks

• Up to 5 sponsor logos can be positioned on the advertising materials

• The sponsoring packages contain the following quantities:

IVL Future Café- Coffee Cups: 7,500 2,500- Napkins: 5,040 3,120- Sugar Sticks: 7,500 5,000



• Maximum logo sizes on the individual advertising materials (W x H):- Coffee Cups: 30 x 13 mm- Napkins: 32 x 15 mm- Sugar Sticks: 13 x 7 mm


Price (per package): IVL: Euro 5,000; Future Café: Euro 3,500 plus VAT





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SMARTPHONE CHARGING STATIONS At AGRITECHNICA a total of ten mobile phone charging stations are available at central locations. They can have a complete, individual design by means of foliation according to customer requirements (the design must comply with the AGRITECHNICA product index). In addition, company videos or images can be shown on the integrated screen. Furthermore an illuminated poster area is also available.

Among other things, the following locations are planned:• International Visitors’ Lounge• DLG Specials• System & Components Future Café



• 19-inch HD display, for showing individual images and videos

• 5-inch touch-screen control panel• 6 lockable compartments with pin code,

for mobile phones or digital cameras, etc.• LED-illuminated poster area (37 cm x 52 cm)

Price (per station): Euro 4,000 plus VAT

Contact: Swen Busse; [email protected] illustration

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YOUNG FARMERS PARTY14 November. 6.30 pm. TUI-Arena. Hanover

The place to be The Young Farmers Party is cult! For as many as 16 years

The Party has been rocking the community. Every year thousands of fans from all over the world flock to AGRITECHNICA or EuroTier to party and network. Let us show you how you can harness the Young Farmers Party to promote your brands!

The party Every year, the floor is open at DLG’s world-leading

agricultural fairs in Hanover, Germany. This year’s setting is AGRITECHNICA, the world’s leading trade fair for agricultural machinery which attracts more than 450,000 visitors.

The fans We expect to welcome around 4,500 AGRITECHNICA

fans at the Young Farmers Party. Many of these party guests from Germany and abroad are decision makers or will be decision makers in the future. This is the perfect setting for you to meet your target group.

The brand Young Farmers Party – Made by DLG. This party is a

brand which has enthusiastic fans. Become a sponsor and benefit from the party’s positive image within the community and in the social media.

The venue The 2019 partydrome for the young farmers will be

the TUI Arena in Hanover. This venue offers the most advanced event technology which allows you to promote your brand successfully through analogue and digital sponsoring options. Our promotion team will create the perfect set for you.

The programme After the show, it’s party time. The party presents an

innovative opportunity for you to form a sustained and emotional bond between your customers and your brand. Strike a chord with the young farmers and present your brand in an infotainment presentation slot.

About DLG DLG with its large and international network of farmers

is the organiser and host of the Young Farmers Party and AGRITECHNICA. Our ‘Young DLG’ organisation alone offers 7,000 young farmers an optimum setting for networking.

NEW Young Farmers Party Cup-Edition 2019A collector’s item. A new motif every year.

Become a sponsor!

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YOUNG FARMERS PARTY – YOUR SPONSORING-PAKET

Contact: DLG Service GmbHKaren HollenbachTel. +49 69 [email protected]

GOLD 11,900 €

max. 4 companies

SILBER 9,900 €

max. 6 companies

BRONZE6,900 €

max. 5 companies

Sponsoring-Pakets Gold Silber Bronze

11,900 €* 9,900 €* 6,900 €*

Max. number of companies 4 6 5

Admission tickets to the VIP area incl. free beverages and snacks at the VIP lounge; ticket price € 60 incl. VAT 10 5 5

Young Farmers Party admission ticket (ticket price: € 18 incl. VAT) 15 10 10

You are entitled to present and hand out your marketing material free of charge, Value: € 5.00 √

YFP entry wristbands with your logo (about 5,000 pieces) √

Exclusive YFP cup sponsorship (logo printed on 20,000 YFP cups) √

Looping video presented on a big screen or video cube during the YFP 90 sec 60 sec

Post-party loop posting on the YFP Facebook page √ √

Your company is named as official Sponsor √ √ √

Your company name on the AGRITECHNICA website √ √ √

Your company logo on the YFP Facebook page √ √ √

Your banner at the YFP √ √ √

Your company is presented on the LED Fascia Board of the TUI Arena during the YFP √ √ √

Your company logo on photo cards (free for party guests) √ √ √

Your company logo on the sponsors’ wall √ √ √

Options

Up to 10 additional VIP tickets (incl. free beverages and snacks; ticket price: € 60 incl. VAT) √ √ √

Up to 20 additional tickets (ticket price: € 18 incl. VAT) √ √ √

*excluding VAT (19 %)YFP = Young Farmers Party

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FARMING SIMULATOR LEAGUEeSports has developed into a huge trend in the last few years. The fascination for online gaming has reached all age groups and offers highly attractive sponsoring opportunities. With the Farming Simulator League, we now offer agricultural machinery manufacturers an exclusive chance to benefit from the mega trend as a sponsor partner – live at AGRITECHNICA 2019.

The game “Farming Simulator 19” is among the top-selling

computer games of 2018. The cult game has a growing fan community in the farming sector and the Farming Simulator League is a new tournament format in the eSports scene.

The event With 10 tournaments, the Farming Simulator League

is the new trend event in the eSports scene. The tournament taking place at AGRITECHNICA is one of the highlights of this season and a real crowd puller.

The venue “P 32” – The glass pavilion at the Hanover fairgrounds

offers the perfect gaming atmosphere and many attractive sponsoring opportunities.

The fans The “Farming Simulator” swiftly achieved cult status.

The latest version is used by more than 2 million gamers who bring their favourite farm machines and brands to life. Farming Simulator League tournaments and their sponsors are present on all social media channels around the clock.

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FARMING SIMULATOR LEAGUE – YOUR SPONSORING-PAKET

Example illustration

Contact: DLG Service GmbHAnnaHeppeTel. +49 69 [email protected]

Sponsoring-Paket* Basic (obligatory)

FSL Partner Lounge Event Location Entertainment Info-Spots

4,000 €*** 4,900 €*** 4,900 €*** 4,900 €*** 6,900 €***

max. of 4 Sponsors max. of 5 Sponsors max. of 4 Sponsors max. of 5 Sponsors

2 tickets to the VIP and players’ lounge √ ** ** ** **

You are named as sponsor of the event (press, Internet, Social Media) √ ** ** ** **

Your logo on the logo wall in the gaming area √ ** ** ** **

Your logo on the Players’ Lounge banner (2,360cm x 100cm) √

Your logo on cups (5,000 cups) √

Your logo on the welcome banner at 5 entrances √

Your logo on indoor wall banners √

Photo box: Your logo on photos (print and digital) √

Broadcasting your commercials in the intermissions √

* The “Basic” package is booked by each sponsor who can then upgrade this entry package by adding further features.** The services are already included in the “Basic” sponsorship package.*** Plus statutory VAT of 19 %

Info commercials Broadcast your sponsor commercial during the

intermissions in an endless loop on a big screen on the stage.

Photo box Your logo on the

photos: Your logo on printed and digital photos to take home or for sharing on social media at #efarmer19

@agritechnica10. – 16. NOVEMBER | HANNOVER

#efarmer19

Ihr Logo Ihr Logo Ihr Logo Ihr Logo

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BANNER AD ON THE AGRITECHNICA HOMEPAGEThree banner formats in 6 positions are available on the www.agritechnica.com website.

- Button for Banner I: (120 x 90 pixels) Homepage + all sub-pages– except exhibitor & products EUR 1,499

- Button for Banner II: (120 x 90 pixels) Exhibitors & products EUR 1,199

- Vertical banner: (120 x 240 pixels) Homepage + all sub-pages– except exhibitor & products EUR 1,799

- Vertical banner IIa: (120 x 240 pixels) Exhibitors & products EUR 1,799

- Vertical banner IIb: (120 x 240 pixels) Exhibitors & products EUR 1,799

- Skyscraper banner: (120 x 600 pixels) Homepage + all sub-pages– except exhibitor & products EUR 2,499

Duration (all banners):1. September 2019 – 29 February 2020 (6 months)

For each banner specified above, a second format(320 x 50 pixels) can be sent in. This bar banner will, for example, be displayed at the lower edge of the screen on smart phone screens if the standard display is not possible.

File formats: .jpg, .animated .gif, .png, .svg (not Flash)

Data delivery: Week 31 at the latest

Contact: [email protected] Harms Mentzel [email protected] (Technology)

In addition to our sponsoring possibilities as part of AGRITECHNICA, a number of additional offers are available to you.


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TRADE PRESS STANDAGRITECHNICA offers publishers from the „agricultural technology products and crop growing“ sector the option of displaying specialist publications at a central trade press stand at the trade fair.The AGRITECHNICA press stand is located in Hall 21 in the area of the „DLG International Visitors‘ Lounge“.

• All publishers/specialist publications of the industry can participate, as long as they are exhibitors at AGRITECHNICA 2019 and are present for the professional visitors

• The number is limited to a maximum of three specialist publications per publisher. No publications from other sectors may be displayed (calculated requirement for the trade fair: 600 - 700 copies, any excess copies will be disposed of after the trade fair by the organisers)

• The press compartments will be supervised by our stand personnel and will be refilled several times a day

Price: EUR 400 per publication plus VAT (from three publications, we will grant a discount of 10 % on all publications)Contact: Swen Busse ([email protected])

• The magazines must be delivered between 01/11 and 08/11/2019. Participating publishers will receive detailed information in due time before the trade fair

• The project management reserves the right to confirmation of participation, as the number is limited

PRESS COMPARTMENTS AT PRESS CENTRE AND ONLINEOnce again approximately 1,000 journalists from around the world are expected at AGRITECHNICA. Exhibitors can occupy press compartments on site at the AGRITECHNICA press centre or they can make their information available in online press compartments.

Price: • Press compartment on site at press centre: Euro 52 plus VAT

• Online press compartment (from August 2019): Euro 152 plus VAT

Contact: Regina Leister ([email protected])



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DLG Service GmbH (hereinafter „DLG Service“) is the sole legal and economic agent of AGRITECHNICA (hereinafter „Event“) in Hanover, Germany, which will be organised by DLG e.V. in November 2019. In this context, DLG Service will produce advertising materials (hereinafter „Advertising materials“), which will be distributed free of charge during AGRITECHNICA (2019).

1. Object of Regulationa. The following conditions govern the sponsoring of the advertising materials

by the sponsor.b. DLG Service shall become the contractual partner of the sponsor.

2. Conclusion of agreementa. The condition for the conclusion of the agreement is the characteristic of

exhibitor of the sponsor.b. DLG Service shall provide the sponsor with the sponsoring possibilities

regarding the advertising materials to be produced at the website https://portalagritechnica.dlg.org. They shall be made available electronically and can only be selected online via the AGRITECHNICA exhibitor portal.

c. The provision of the sponsoring possibilities and sponsoring conditions do not represent a binding offer on the part of DLG Service.

d. The sponsor can select the possibility/possibilities that come into question for it from the sponsoring possibilities presented to it by clicking on one of the activation fields located next to the possibilities in each case. By selecting a sponsoring opportunity and clicking on the field “Send binding enquiry”, the Sponsor submits an offer that is binding for him to DLG Service. The offer submitted by the Sponsor is not binding for DLG Service. In the event of an insufficient number of sponsors, DLG Service reserves the right not to implement sponsorings that can be selected in the Exhibitor-Service-Portal.

e. After sending its offer, the sponsor shall receive a confirmation of receipt from DLG Service at the e-mail address it has specified. The confirmation of receipt does not represent a conclusion of contract. The sponsoring agreement is not concluded until a sponsoring confirmation is received by the sponsor. Until then, the sponsor shall be bound by the offer it has sent. If the content of the sponsoring confirmation differs insignificantly from the content of the offer, then the contract shall be concluded according to the sponsoring confirmation. In case of more than only insignificant deviations, the contract shall be concluded according to the sponsoring confirmation, provided the sponsor does not object within 7 days after receipt of the sponsoring confirmation in writing.

3. Rights and Obligations of Sponsora. aFollowing receipt of the sponsoring confirmation, the sponsor shall

provide DLG Service with its logos and/or images in a suitable form.b. The sponsor is the sole owner of the brand of its logo. It holds the rights of

use and exploitation for the images submitted. It shall grant DLG Service the right to use/utilise the logo/the images of the sponsor as part of the services to be provided by DLG Service.

c. In the internal relationship, the sponsor shall release DLG Service from any claims for compensation of third parties which result as part of the use and exploitation of the logo/images.

d. The sponsor shall be obligated to pay DLG Service a one-time sum of money in the amount of the offered sponsoring plus the resulting value-added tax resulting from it in the legal amount.

e. The payment of the sponsoring amount is due 14 days after the date of the invoice and shall be transferred to the account of DLG Service at DZ Bank AG, IBAN DE89 5006 0400 0000 1438 38 BIC GENOD- EFFXXX.

4. Rights and Obligations of DLG Servicea. DLG Service shall provide the services for this sponsor which it ordered at

the AGRITECHNICA exhibitor portal, and in particular the organisation and production of advertising materials. The specifically owed service results from the catalogue of services in the respectively valid version at the time of conclusion of the contract. DLG Service can expand or reduce this catalogue of services at any time.

b. The organisation and production of the advertising materials and the costs resulting in this context are the responsibility of DLG Service.

c. DLG Service reserves the right not to accept individual parts of an offer. In this case, the agreement between the parties shall be concluded in accordance with clause 2 e. seven days after receipt of the sponsoring confirmation by the sponsor, provided it does not contradict this in writing within this period.

d. DLG Service reserves the right to unilaterally adapt the services specified in clause 4 a., provided this is necessary for urgent reasons.

e. DLG Service can make a selection from all submitted offers if the offers exceed the capacities of the respective advertising materials. If DLG Service cannot take a submitted offer into account, it shall notify the affected sponsor of this fact immediately.

f. DLG Service shall be obligated to use the logos and images provided to it by the sponsor exclusively for the advertising materials agreed upon. Before use, it has the right to check the logos and images provided by the sponsor for their suitability and compatibility with the image of DLG Service and with the companies related to it. If they are not suitable or are incompatible with its image, DLG Service can reject their use. In case of a rejection, it shall inform the sponsor of this fact immediately and shall give it the opportunity to make improvements.

g. DLG Service is prohibited after reaching an agreement with the sponsor from altering permissible advertising information of the sponsor in whole or in part. In particular, it may not remove the logo or other markings of the sponsor, or partially or completely conceal advertising information of the sponsor.

5. Liabilitya. DLG Service excludes any liability for any cases of liability whatsoever,

unless DLG Service, its legal representatives or vicarious agents act with gross negligence or intent. Furthermore, this limitation of liability does not apply in case of a loss of life, limb or health, even if it is due to minor negligence, as well as in case of a failure to fulfil such obligations due to minor negligence, which enable the proper execution of the contract in the first place, and the violation of which jeopardises the achievement of the purpose of the contract and upon whose compliance the client may regularly rely. In particular, beyond carrying out the services it is obligated to provide, DLG Service shall not be liable for any non-achievement of the communicative goals pursued by the sponsor with the conclusion of this agreement, unless DLG Service has impeded or prevented their realisation by culpably breaching fundamental contractual obligations or through grossly negligent behaviour.

b. The parties agree that the sponsor is involved in neither the organisation nor the production of the advertising materials and therefore bears no responsibility for this. The liability of the sponsor for immediate actions by itself and its vicarious agents toward third parties shall remain unaffected.

6. Term The agreement shall become effective upon receipt of the sponsoring

confirmation by the sponsor and shall end with the ending of the event without notice of termination being required.

7. Legal Consequences if Event is Cancelleda. If the event is ended prematurely due to circumstances for which DLG

Service is not responsible or due to force majeure, or does not take place at all, then no party shall be obligated to render services. Partial services shall be remunerated. Advanced payments shall be refunded if they exceed the services to be remunerated.

b. DLG Service shall be obligated to inform the sponsor immediately about the cancellation or premature termination of the event.

8. Premature termination of event, restitution of servicesa. Ordinary termination is excluded. The right of the parties to the agreement

to extraordinary termination for an important reason shall remain unaffected by this.

b. Notice of termination must be given in writing.

9. Confidentiality The parties shall be obligated to treat the mutual obligations and the entire

content of the sponsoring agreement as confidential when dealing with third parties. The disclosure of the agreement in any way to third parties shall only be permissible due to compulsory legal provisions or to protect the interests warranting protection of one or both parties. These obligations continue to apply between the parties after termination of the agreement.

10. SeverabilityShould individual provisions of these conditions or parts thereof be or become

ineffective, then this shall not affect the validity of the remaining provisions and the agreement concluded under inclusion of these conditions for participation as a whole.

11. Limitation Period, Written Form, Placed of Performance, Place of Jurisdictiona. All claims of the sponsor against DLG Service shall be asserted in writing

within one month after the end of the event.b. Any changes, additions and deviations shall be made in writing.c. German law shall apply exclusively.d. The place of performance and the place of jurisdiction are Frankfurt am

Main, Germany. However, DLG Service reserves the right to assert its claims before the court of the place at which the sponsor has its registered office.

SPONSORING CONDITIONS Status: January 2019

Documents

MEDIA DATA FOR SPONSORING IN 2019...The event With 10 tournaments, the Farming Simulator League is the new trend event in the eSports scene. The tournament taking place at AGRITECHNICA