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Media Deck 2012
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“We are an accountable and effective media platform to engage
and target Out-of-home transient / transit audience”
- Team PosterWalker
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“Our team believes in Quality & Professionalism to service our exclusive clients”
Media : Quality Team
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With Lights Without Lights
Media : Quality Media Platform
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“ PosterWalker moves to specific locations & at specific timings where human traffic’s the highest ”
Media : Mobility (Flexibility in Media Planning)
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“We interact 1 to 1 with our customers, directing human traffic & explaining promotion mechanics”
Media : Customer Interaction (1 to 1)
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Media : Customer Engagement (Close Proximity)
“PosterWalker engages with consumers within close proximity on event ground”
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“Ensuring our clients are targeting mass footfall at eye level “
Media : Public Attention (Eye Level)
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On Ground Presence
Standing Out at Night
Ideal Media on Public Holidays
Eye Catching Weekend Media
Effective Weekday Media (Targeting PMET)
Quick Turn Around Time
Flexibility and Mobility in Media Planning
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On Ground Presence (Standing out from the crowd)
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Standing Out at Night
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Ideal Media on Public Holidays
National Environmental Agency – Let’s Bin It @ Chinatown (1st day Chinese New Year)
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Eye Catching Weekend Media (Saturdays & Sundays)
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Effective Weekday Media (Monday to Friday - Targeting PMET)
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PosterWalker Clients
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AirAsia Special Event: Family Day Carnival
Guest of Honor : PM Lee – PosterWalker Standing Out from the crowd
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AirAsia – ZoukOut
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AirAsia – ‘Beat your Monday Blues’
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Singapore GP – Redbull Event
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Hewlett-Packard – Envy Campaign @ CBD + Marina +City Hall + Orchard
IDA Singapore – Tap-It @ CBD + Orchard + Serangoon + Jurong + Tampines
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National Environment Agency - ‘Let’s Bin It’ @
River Hong Bao
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National Environment Agency - ‘Let’s Bin It’
Geylang Katong
Jurong + Boon Lay Chinatown
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Night Safari – Halloween Night @ Orchard Road
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Jurong Bird Park @ Orchard Rd
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Sony Walkman @ Orchard Rd
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SingTel – F1 Singapore Grand Prix
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SingTel Fair @ Suntec Convention
SingTel Picnic by the sea @ Roller Blading at East Coast Park
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Valentine Day Europe Fare Promotion @ CBD+ Holland Village + Orchard
Natas Fair Natas Fair
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@ Singapore Expo @ CDB + Orchard Rd
@ Orchard Rd
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Courts Grand Opening at Orchard Rd
Icing Room & BreadTalk promotion in the City and Heartland Areas
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Tourism Queensland – ‘Million Dollar Memo’ @ CBD
UOB – ‘Lady’s Card’. The Men just don’t get it @ CBD + Orchard Rd
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OCBC Christmas Redemption @ CBD + Vivo Shopping Centre + Orchard Central
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Standard Charted - 15% Cash back for Dining @ CBS + Orchard Rd + Tampines + Jurong
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Standard Charted – Online Trading Launch @ Orchard Rd
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6 networks to integrate with our client’s advertising campaign.
We are a Team Player that focuses to assist our clients to enhance their communicate channel to desired target audiences.
1. Shopping Malls
2. PMET
3. Youth
4. Heartland
5. Conventions & Exhibitions
6. Night walk
* Customized (based on client’s brief)
NETWORK
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1. Central Business District
2. Clark Quay / Boat Quay
3. Boon Tat / Amoy Street
4. City Hall / Suntec City
5. Raffles Place
6. Tanjong Pagar
7. Bugis
Vertical Marketing - PMET Audience
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1. Singapore Expo
2. Suntec Convention &
Exhibition Centre
Calendar of Events:
•CommunicAsia 2011
•NATAS Travel Fair
•International Furniture Fair
•Food Hotel Asia 2011
•COMEX 2011
•SITEX 2011
•IT Show 2011
•Luxury Living 2011
•Singapore Food Festival
Vertical Marketing - Exhibition Audience
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1. Woodlands Central
2. Yishun Central
3. Choa Chu Kang Central
4. Ang Mo Kio Hub
5. Toa Payoh Hub
6. Pasir Ris Central
7. Tampines Central
8. Bedok Central
9. Bukit Merah Central
10. Clementi Central
11. Jurong Central
Horizontal Marketing - Mass Audience
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-Targeting at Family, Youth, PMET & Tourists
-Covering major shopping centers
-Engaging with audience at 2 MRT stations * Orchard & Sommerset
-Media expose at road junctions
-Engagement with audience at ‘meet-up’ points
-Longer loitering time at high human traffic areas
Appendix 2 : Customized Outdoor Routes - Orchard Belt
Approximately 2 km x 5 times (within 4 hrs)
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-Targeting at PMET
-Targeting primarily at office lunch crowd from (11am – 3pm)
-Covering areas near popular hawker centers and eateries
-Engaging with audience at 2 MRT stations.
*Raffles Place & Tanjong Pager
-Media exposure at road junctions
-Longer loitering time at high human traffic areas
CB Appendix 1 : Customized Outdoor Routes - CBD Area
Approximately 1.5 km x 6 times (within 4 hrs)
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PosterWalker Package
Pre-Event a) Recruitment of 5 x Talents for PosterWalker
b) Submit profile for 5 x Talents’ photo / statistic
c) Application for permits & licenses (excluding fees)
d) Delivery & Transportation of 5 x illuminated PosterWalker Boards
e) Training / Scripting & Briefing of PosterWalker
f) Logistic/Delivery of Premiums
Event: a) Deployment of 5 x PosterWalker (5 hours)
b) Deployment of 1 x On-Site Supervisor
c) Ensure Route Integrity
d) Customer Engagement
Post-Event a) Photograph Documentation
b) Post Activity Suggestion / Feedback
(e.g. Customer Queries, Route Maximization)
Optional 1) Customized Outdoor Routes & Pre-activity Report (SGD $480)
*Appendix 1 & 2
2) Production of Final Artwork
3) Uniforms
4) Flyer or Sampling Distribution
5) Loading fee for eve of public holidays & public holidays (15%)
