MEDIA EVALUATION: QUESTION 2 HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?

B Y J E S S I C A O L D S

We had to work in groups of 4 to create a documentary and two ancillary texts, which consisted of a radio trailer and a double page spread to promote our documentary in a TV listings magazine. These had to appeal to are target audience as the marketing of the product is key to its success. We had to make sure that it was clear all three products linked with each other.

TARGET AUDIENCE

As a group we researched and discussed which target audience would best suit are documentary and after lots of research and discussion we decided that are target audience would be male and female between the ages of 13-24. We came to this decision because when looking into the main ages of people who illegally download this was the main age group, so naturally we chose to target are product at them as they are the people who would have an interest in the final products because of the subject matter. We also wanted to target the main offenders as we would hope the documentary would show them the damage to the industry there actions are causing. We haven’t a specific religion or race that we feel would suit this documentary subject better as from research it showed all races and religions illegally downloaded.

PRODUCT CONNECTION AND APPEAL

The TV listings advert and double page spread linked very well with our documentary and reflected the chosen target audience well. We choose specific screenshots of the documentary so that the readers had an insight into what they should expect to see in the documentary, we choose to screenshot the youngest professional interviewee as we felt that this would reflect the target audience more giving the documentary more appeal to the right target audience. We also used a variation of different images such as shots of free music app’s on Itunes, which also allowes the readers to relate, as from are research we were able to see that nearly 90% of illegal downloaders used an app from ITunes.

TV LISTINGS CHOICE We chose to list are article in the “

What's on TV ” magazine as we feel it is a more appealing magazine choice for are target audience that something such as “the radio time’s” which has a much older target audience. We also feel that the type of magazine style suits our article more, as the bright colours and informality of the magazine all link into are article.

We chose an upbeat but techno sound to are music trailer including clips from the documentary and decided to keep the same voiceover as we felt this would link well with the documentary. We chose are clips to be from the interviews we carried out and our vox pops so the listeners could hear the range of opinions and also listen to people there own age talk about it helping them to relate. We felt that the combination of this with the documentary all linked very well and would appeal equally as much as the double page spread.

RADIO TRAILER

We chose BBC radio 1 to be the selected radio station we would play are trailer on, as its target audience and appeal it also the same as ours, and even though informal the listen knows its a well established company. Not only that but seeing as we chose to air our documentary on BBC 3 it would be fitting to keep it with the BBC. We felt that radio 2 listeners would be older and wouldn't find are documentary appealing and also the same with the other radio stations. We did look into bbc radio 1xtra but looking at the distribution amount we saw that radio 1 had a significantly larger amount than 1xtra.

RADIO TRAILER DISTRIBUTION CHOICE