In what ways does your media product use, develop or challenge forms and conventions of
real media products?
USEConventions of comedy
films• They are usually
incorporated into hybrid genre films for example, comedy horror, romantic comedy, comedy thriller and comedy musicals.
Conventions of comedies cont...• Timing is key!- amusing scenes (gags) are carefully timed to ensure that they create the maximum
impact. Pleasure is taken from the anticipation of the humiliation of the comical character or our fear for the hero.
In our trailer: from 0.55 minutes till about 1.12 minutes our trailer shows a group of friends discussing how they aim to win the dance competition; in this particular scene the groups confusion of what a swing dance actually is, is used as a comical feature in the trailer. Following this at about 1.16 minutes into the trailer, the “geeks” are interrupted by a fellow gang member. The impact of this is enhanced through the use of music; the music cuts from playing swing dance music to the sound of a ripping record then back to the main hip hop soundtrack for the film to return to the theme of conflict in the narrative.
Music is also useful for setting the tone and mood of a trailer. Therefore we decided to use an up-beat melody to illustrate that the film has a light-hearted family friendly storyline.
Typically many different types of music or soundtracks are used throughout a trailer to indicate the plot and hint at the genre of the film. As well as using a generic hip hop beat as our main soundtrack to hint at the dance drama genre, we
• In general, mainstream films depend on stereotypes to using sartorial codes e.g. glasses and braces to connote a “geeky”/ socially inept character.
Pace of trailer...
• Pace of trailer: we included various lengths of clips, this was useful when building suspense and making our trailer sequence more enticing to the audience.
• Typically trailers use various paces in order to slowly reveal the plot or narrative of the film. It is also used to establish different conflicts or scenarios throughout the film.
Challenges...• We used a socially inept character to play the anti-hero; during our product
research we noticed that in dance dramas geeks were never used as the competitors. Therefore, we challenged the typical stereotypes as a way of creating a slightly more original plot, in turn making it more intriguing to watch.
Conventions-layout of poster• Shots of dancers in mid-dance creates a sense of
movement creating a dynamic and energetic effect.
• Crowds behind dancers indicates that the dancers are competing. This is extremely common in mainstream dance films.
• The use of gold and oranges can be seen as being symbolic of the Californian/American setting and summer time.
Sex appeal:• Females wearing clothes that reveal the small of
their waist and their cleavage; indicating a sexually attractive way of dressing.
• In many of the posters lighting is used to draw attention to the curve of the female character’s waist highlighting their hourglass figure.
• In each pose the dominant character stands with an air of confidence almost as though they have achieved something or overcome a struggle.
• Each promotional poster captures the movement of the heroine’s hair flicked slightly flicked to the side obscuring their eyes. All this again creating a sense of oozing sex appeal.
Developing our ideas for our poster
Used a typical layout e.g. credits, release dates, critic reviews, and soundtrack information featured at the bottom of the poster.
Conventional images: dance movements, shadowed crowd, brick wall and graffiti to indicate an urban setting.Gradient including an orange colour towards the bottom connoting a summertime feel good film.