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Media evaluation a2

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Text of Media evaluation a2

  • 1. In what ways does your mediaproduct use, develop or challengeforms and conventions of realmedia products?

2. Trailer 3. USEConventions of comedyfilms They are usuallyincorporated into hybridgenre films for example,comedy horror, romanticcomedy, comedy thrillerand comedy musicals. 4. Conventions of comedies cont... Timing is key!- amusing scenes (gags) are carefully timed to ensure that they create themaximum impact. Pleasure is taken from the anticipation of the humiliation of thecomical character or our fear for the hero.http://www.youtube.com/watch?v=1v2mO81rH0kIn our trailer: from 0.55 minutes till about 1.12 minutes our trailer shows a group offriends discussing how they aim to win the dance competition; in this particular scene thegroups confusion of what a swing dance actually is, is used as a comical feature in thetrailer. Following this at about 1.16 minutes into the trailer, the geeks are interrupted bya fellow gang member. The impact of this is enhanced through the use of music; the musiccuts from playing swing dance music to the sound of a ripping record then back to themain hip hop soundtrack for the film to return to the theme of conflict in the narrative. 5. Cont... Most comedy dramas involve narrativeswhereby a weaker group succeeds over amore powerful one. In our film trailer theopposing groups were the geeks versus gangs. Vs 6. Cont... Producers often try to appeal across allaudience groups. For instance, the filmShrek is a comedy film aimed at bothchildren and adults.This can also be seen in teen film comedies as theygenerally include, all different types of stereotypicalteen personality types, e.g. The superficial, the geeks,rebels and promiscuous teens. 7. USE...ConventionsMusic: We chose to create a parody film using a hybrid of the genres dance drama and comedy. This influenced our choice of music for the main soundtrack for our trailer; our music choices were based on generic urban music featured in existing dance drama films.Example: https://www.youtube.com/watch?v=Igom4qqaCc8Music is also useful for setting the tone and mood of a trailer.Therefore we decided to use an up-beat melody to illustrate thatthe film has a light-hearted family friendly storyline.Typically many different types of music or soundtracks are used throughout a trailer to indicate the plot and hint at the genre of the film. As well as using a generic hip hop beat as our main soundtrack to hint at the dance drama genre, we 8. Use of stereotypes In general, mainstream films depend onstereotypes to using sartorial codes e.g.glasses and braces to connote a geeky/socially inept character. 9. Pace of trailer... Pace of trailer: we included various lengths ofclips, this was useful when building suspenseand making our trailer sequence moreenticing to the audience. Typically trailers use various paces in order toslowly reveal the plot or narrative of the film.It is also used to establish different conflicts orscenarios throughout the film. 10. Challenges... We used a socially inept character to play the anti-hero; during our productresearch we noticed that in dance dramas geeks were never used as thecompetitors. Therefore, we challenged the typical stereotypes as a way of creatinga slightly more original plot, in turn making it more intriguing to watch. 11. Poster 12. Conventions-layout of posterShots of dancers in mid-dance creates a sense of movement creating a dynamic and energetic effect.Crowds behind dancers indicates that the dancers are competing. This is extremely common in mainstream dance films.The use of gold and oranges can be seen as being symbolic of the Californian/American setting and summer time.Sex appeal:Females wearing clothes that reveal the small of their waist and their cleavage; indicating a sexually attractive way of dressing.In many of the posters lighting is used to draw attention to the curve of the female characters waist highlighting their hourglass figure.In each pose the dominant character stands with an air of confidence almost as though they have achieved something or overcome a struggle.Each promotional poster captures the movement of the heroines hair flicked slightly flicked to the side obscuring their eyes. All this again creating a sense of oozing sex appeal. 13. Developing our ideas for ourposter 14. Our posterUsed a typical layout e.g.credits, release dates, criticreviews, and soundtrackinformation featured at thebottom of the poster.Conventional images: dancemovements, shadowed crowd,brick wall and graffiti toindicate an urban setting.Gradient including an orangecolour towards the bottomconnoting a summertime feelgood film. 15. Conventions of film magazine coversMastheadSkylineSloganMain imageModel credit/main cover-line Cover lines Barcode Use of superlative words such as Exclusive and Best. 16. Developing ideas for magazinecover 17. Magazine CoverMasthead: at theSkyline: draws intop of the magazine customers attention.so that it can be moreeasily seen amongst Spielburg-the mentionother magazines. Ifof world famous directors;the title was at thebottom, the title interviews with directorswould be hidden are common content in afrom view once it was film magazine.put on a shop shelf.Slogan: gives theBarcode:magazine a recognizabledisplaying the priceand catchy phraseof the magazineabove it. Model credit/main cover line:Images of upcomingintroduces main topicfilms: used to promoteother films.included in themagazine 18. Borrowed some ideas from existing film magazines3Deffect Cut out effect in title of magazine