Media Guide & Planner

T H E B U S I N E S S , T E C H N O L O G Y & A R T O F A N I M A T I O N A N D V F X

3 0 9 4 1 W . A g o u r a R d . , S u i t e 1 0 2 • W e s t l a k e V i l l a g e , C A 9 1 3 6 1

( 8 1 8 ) 9 9 1 - 2 8 8 4 • f a x ( 8 1 8 ) 9 9 1 - 3 7 7 3 • w w w . a n i m a t i o n m a g a z i n e . n e t

No one knows the business, technology or art of animation better

than we do.

Collectively speaking, our publication and its

diverse staff represent the “animation authority.”

Since 1987, professionals and up-and-comers

alike have looked to Animation Magazine for

advice, inspiration and the inside take on how to

get ahead in this highly competitive branch of

the entertainment industry.

Today readers from 80 countries look forward

to receiving their monthly edition (in either print

or digital format) so they can make informed

decisions on everything from hardware and

software purchases to new television series

available for broadcast.

All year long we do our best to stay animated

and to give you “animated” results. With that

in mind, we hope you enjoy our Media Kit and

envision new ways we can work together to build

your business.

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Advertising with Animation Magazine means Opportunity!!

If you run an animation studio, produce films or games, need to sell a television show, distribute

a DVD, announce the launch of a new tech tool or collectible toy, promote your school or tell the

world about your latest achievement in visual effects, you’ll be glad to know that ...

ProducersDirectors

AnimatorsStudio Executives

Development HeadsTelevision Buyers

AgentsMerchandising Reps

Book PublishersStoryboard ArtistsVFX Supervisors

Hardware & Software CompaniesWriters

Investment FirmsAcademy Members

Game Publishers& More…

All Read

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• Frame-by-FrameThis eye-catching section of the magazine focuses on late-breaking news, interesting byte-sized developments in the world of animation and visual effects. We also cover industry-related book reviews and DVD titles and offer a monthly Animation Planner.

• Feature FilmsOur subjects range from the latest Pixar blockbuster to Bill Plympton’s cool indie projects, as well as international favorites. We also keep an eye on groundbreaking films and artists that are redefining the visual effects world, as well as highly watched awards such as the Oscars, the Annies and the Visual Effects Society kudos.

• TelevisionAnimated TV and cable series and specials continue to be the busiest sectors of the industry, but are also teeming with uncertainty. Using investigative pieces, trend stories, creator profiles and globally themed articles, we make it easier for our readers to understand this fast- evolving landscape. The magazine also offers special sections devoted to TV industry markets such as NATPE, MIPTV and MIPCOM.

Animation is considered an integral part of practically every feature film, television show, game and licensing campaign in the entertainment

industry. Since our goal is to report on “The Business, Technology & Art of Animation,” we divide our in-depth print and online coverage into specialty

departments. Here are a few examples:

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• Home EntertainmentIt’s a transitional time for home viewers, with options ranging from downloading movies, to Blu-ray technology and streaming videos, we cover the monthly offerings in DVD releases, as well as reviews of the latest anime DVDs.

• 3D/Visual EffectsAs the thin line between live action and visual effects gets blurrier, it’s important for animation pros to learn about the coolest new 3D technologies and software. Not only do we highlight the tech magic of current films, we interview the maestros who push the envelope again and again.

• OpportunitiesWe realize that one of the most important sectors of the animation and visual effects industry is the academic world. That’s why we highlight the top schools and institutions that offer programs and classes on related subjects. Not only do we provide balanced overviews of these colleges and their teaching staff, we offer students timely advice on how to break into the market and reach their career goals after graduation.

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Marketing dollars budgeted toward advertisement in Animation Magazine translate into a target readership comprised of

industry decision-makers and professional creatives.

The majority of Animation Magazine’s distribution is broken down as follows: TV: 22%Feature: 17%Schools/Universities: 16%Computer Hardware/Software and Post: 11%Gaming: 9% VFX: 9%

Our Powerful Audience Counts37% of our readers evaluate and recommend company needs

16% authorize/approve purchases22% hold the position of President, CEO,

Producer or Director

ALL ABOUT ADVERTISING20,824 x 4.3* = 89,543Subscribers x Readers Per Copy = Total readers per issue Newsstands and Tradeshows(Based on a monthly average)

What does this mean for our advertisers?It only costs $.05 per person to reach 89,543 professionals in the animation industry.*

While other publications attempt to cover certain areas of our industry, Animation Magazine is the only trade publication

solely dedicated to the business of animation. We suggest you shop and compare our reasonable prices to magazines that

only reach a portion of our demographics.

*Numbers are based on an in-house survey conducted in 2009.

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WEBSITEOne of the most popular components of Animation Magazine publishing is

its online edition located at www.animationmagazine.net.

EDITORIAL FEATURES:• Daily e-mail Newsletter to more than 20,000 readers worldwide• Breaking news in all areas of animation• Animator profiles, exclusive interviews, in-depth reports• Community areas for pros and fans to sound off• Flashback: This Month In Animation History• AnimagTV featuring trailers, shorts, gaming clips and commercials • Animation Industry Directory• School Directory to help students find the right program or institute• Job Board• Movie Guide• Tech Reviews

MARKETING OPPORTUNITIES:• Home Page Openers• Banner Ads – Standard and Rich Media (Floating, Expandable, Standard) • Sponsorship of Newsletter • Print & Online deals for television markets and tradeshows• Online Market Showcase – company profile and movie clips

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Unique Marketing OpportunitiesAnimation offers a wide range of cost-effective, high-impact opportunities that will get your message to the right audience—whether the audience is a buyer looking to upgrade to a new software release or, in the case

of our Academy Campaign, a studio seeking to connect with Academy members voting for Best Animated Feature, Visual Effects or Animated

Short.

Trade Show Package Deals: Savings Where You Need it the MostWe know how expensive it is to participate in a major trade show. Keeping costs down is vital and Animation Magazine can help.Just call our sales staff to find out about Package Deals for advertising that combine frequency savings in print and online for trade shows in similar markets. For example, if you’re a television producer, check out our package rates for MIPTV, MIPCOM-Jr., MIPCOM and NATPE. Or, if you’re a hardware or software developer, you’ll have a very animated response to our package deal savings for NAB and SIGGRAPH.

We are proud to be one of the few publications distributed at exclusive European gatherings such as Cartoon Forum, Cartoon Movie and the Cartoon Master panel series, as well as RAI Trade’s Cartoons on the Bay event in Positano, Italy.

Producer’s Reels:On Your Way to the Big Time?Why Not Cut Costs Along the Way? New to the industry? We’ve created a special cost-saving opportunity just for you. Our Producers’ Reels Packages are especially designed for first-time or new-to-the-industry advertisers and are priced accordingly. Producer’s Reels are available in 1/4 page and 1/2 page sizes and allow space for images, marketing copy, contact info and your logo—all at half the cost of our usual page-rates.

Annual Trade Show Calendar:Sponsor a Month—Gain a Year’s Worth of MomentumAnimation Magazine’s popular Trade Show Calendar is pretty self explanatory: you can sponsor a month and show off your show, game, toy or visual effect in any dynamic way you like. Our only criteria? Make it fun! Our much-requested Trade Show Calendar is delivered free of charge to our subscribers and is distributed at first-quarter shows and fests.(Please Note: We sell Calendar Sponsorships throughout the year on a first-come, first-served basis.)

Annual Pitch Party:Your Ticket In! Got a show to pitch but need a foot in the door to do it? Let our magazine open the doors of Hollywood development offices for you by participating in our Annual Pitch Party contest. This unique advertising opportunity opens the pages of Animation to artists. The concept is simple and has a proven track record. (Our First Annual Pitch Party winner, Nicholas Night, landed a development deal with Spyglass Entertainment and Melwood Productions for his property, The Hair-Raising Adventures of Aaron and Ned). Pay just $375 U.S. and you get space to run an image from your show, a 50-word pitch and your contact info in the shape of a 1/6-page advertisement. Pitch Party participants are evaluated by a panel of industry pros with the power to pick up your show. The Pitch Party winner earns the chance to pitch to the judge of his or her choice. Best of all, our Pitch Party issue goes to the San Diego Comic-Con and garners a ton of interest for all the participants as well as runners-up, Reader’s Choice Picks and Staff Favorites.Note: Pitch Party Sponsorships are available. Voting for Reader’s Choice Picks is completed online.

We are proud to be one of the few publications distributed at exclusive European gatherings such as Cartoon Forum, Cartoon Movie and the Cartoon Master panel series, as well as RAI Trade’s Cartoons on the Bay event in Positano, Italy.

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Market Guides:Animation Magazine’s Guide to Animation is informative and a convenient way to give attendees a quick buyers’ overview. Full of listings, helpful editorial on trends and advertising, each Guide is a must-have freebie for attendees and a must-advertise opportunity for exhibitors.

Special Ad Rates For:Full Page ad buys in accompanying newsstand issue.Free Listings: For any exhibitor or attendee.Upgrading Listings: For a small fee, include detailed info on your content or product.Cover Buys: The Cover, Inside Front Cover, Inside Back Cover andBack Cover are available for advertiser purchase.

Annual School GuideDo you have the most innovative animation training program on the planet? Well! It’s time to tell students all about it, inside the pages of our beautiful and informative Annual School Guide. Bound into the pages of Animation Magazine’s February Issue and overrun for distribution to schools and school-related events, this is a must-have for would-be pros and the hardware and software buyers of the future.

Academy “For Consideration” MarketingIn honor of our “Oscar Watch” editorial campaign, we increase our distribution and deliver our publication to a refined list of Academy members. Included in these Academy issues is our four-part report written by our team of experts. This Guide for Academy Voters explains artistic and technical breakthroughs inherent in the works of Oscar hopefuls to Academy members who may not be familiar with the ins and outs of animation production.(Please Note: Each Academy season Animation Magazine offers premium “For Consideration” deals that insure preferred placement. Call your sales representative to find out about savings on our Academy packages.)

Inserts, Overruns & Custom PublishingHave your own brochure or marketing piece that you’d like to place in Animation Magazine? We can “tip” your brochure into a full-month’s run of our publication. Don’t forget, if you have a CD or other product you need to put directly into the hands of our readers, we can insert it in a polybag and deliver it directly to our subscribers and newsstand buyers. Or, if you’d like to reproduce a feature story we’ve written about your company, we have great deals on overruns. Professionally printed and reasonably priced, our overruns make fantastic additions to your media kit. Finally, if you want to create your own marketing piece and save money in the process, consider us.

Special Ad Rates For:Full Page ad buys in accompanying newsstand issue.Free Listings: For any exhibitor or attendee.Upgrading Listings: For a small fee, include detailed info on your content or product.Cover Buys: The Cover, Inside Front Cover, Inside Back Cover and Back Cover are available for advertiser purchase.

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2011 Publication Calendar

Submissions for editorial consideration must be made at least 6 weeks in advance of publication date.

File SpecsMagazine: Full Page Trim Size: 8 3/8” x 10 7/8” (21.3 x 27.6 cm)

Page Bleed Size (1/4” outside trim size on all sides): 8 7/8” x 11 3/8” (21.9 x 28.2 cm)Safe Area: 1/4” (0.635cm) margin inside trim size on all sides

Pocket Guide: Full Page 3 1/2” x 5 7/8” (9 x 15 cm)

Calendar: Full Page Trim Size: 10 7/8” x 8 3/8” (27.6 x 21.3 cm)

For Cover: Top 3” (7.62 cm) are used for logo and Animation Magazine IDs.Character may overlap logo, but must not obscure readability.

Photoshop layered template for this is available on CD (per request)or can be downloaded at www.animationmagazine.net/advertise_3.php.

Linescreen: 150 lpi

MediaCD-Rom - Macintosh format or DVD. Include with your disc a hard copy (B/W laser OK) of your images

with description. Label all discs with your name, address and phone number.

E-mailE-mail files to: prod@animationmagazine.net.

If you’re sending Quark (6 or earlier) or InDesign files, they need to be stuffed including fonts used (PDf needs to be included for reference). Send picture files in TIFF or EPS format, CMYK, 300 dpi. If your files are very large

(exceeding 10MB) please send them on portable media or ask for our FTP info. We accept PDFx-1a files with cropmarks and bleed included.

FTPhttp://public.me.com/animation_magazine

Issue # Month Ad Art Date

Street Date Features Bonus Distribution

213 July/ August

June 23 July 4 Annual Pitch Party; Disney’s Cars II; The Avengers VFX Comic-Con (July 21-24)

214 September July 21 Aug. 2Visual Effects Trends; School Hiring Story; New Tech Reviews; SIG-GRAPH/Vancouver Spotlight; The VFX of Sony’s Smurfs

SIGGRAPH (Aug.9-11)

215 October Aug. 22 Aug. 31Ottawa Preview Story; Cartoon Forum Highlights; Fall TV Preview Issue; Sony’s Hotel Transylvania

Cartoon Forum (Sept. 13-16) MIPCOM Jr. (Oct. 1-2) Ottawa (Sept.)

216 November Sept. 13 Sept. 23Oscar Watch Part I: Preview; MIPCOM Highlights; Surveying the Brit-ish Animation Scene; DreamWorks’ Puss in Boots

MIPCOM (Oct. 3-7) London’s Brand Licensing Show

217 Dec./Jan. Nov. 22 Dec. 2Oscar Watch Part II: The Features Race; Animation Lover’s Holiday Gift Guide; Holiday DVDs; Anniversaries: Toon Companies and Char-acters; Holiday Movie Roundup; The Adventures of Tintin

Asia TV Forum Siggraph Asia Oscar Preview

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Ad Sizes

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Advertising Rates

Ad Size FREQUENCY WIDTH HEIGHT METRIC SIZES

4-Color 1x 3x 6x 12xFull Page Bleed $3750 $3485 $3175 $2995 8-5/8” 11-1/8” 21.9 x 28.3 cm

2/3 Page Vertical $3175 $2950 $2700 $2550 4-3/4” 7-1/2” 12.0 x 25.4 cm

2/3 Page Horizontal $3175 $2950 $2700 $2550 7-1/2” 6-1/2” 19.1 x 16.5 cm

1/2 Page Island $3065 $2855 $2425 $2285 4-3/4” 7-1/2” 12.0 x 19.1 cm

1/2 Page Vertical $2835 $2635 $2400 $2275 3-5/8” 10” 9.2 x 25.4 cm

1/2 Page Horizontal $2835 $2635 $2400 $2275 7-1/2” 4-7/8” 19.1 x 12.3 cm

1/3 Page Vertical $1845 $1725 $1575 $1475 2-1/4” 10” 5.7 x 25.4 cm

1/3 Page Horizontal $1845 $1725 $1575 $1475 7-1/2” 3-3/4” 19.1 x 8.2 cm

1/3 Page Square $1465 $1365 $1250 $1170 4-3/4” 4-7/8” 12 x 12.3 cm

Ad Size FREQUENCY WIDTH HEIGHT METRIC SIZES

Black & White 1x 3x 6x 12xFull Page Bleed $2400 $2235 $2045 $1925 8-5/8” 11-1/8” 21.9 x 28.3 cm

2/3 Page Vertical $1875 $1745 $1600 $1500 4-3/4” 7-1/2” 12.0 x 25.4 cm

2/3 Page Horizontal $1875 $1745 $1600 $1500 7-1/2” 6-1/2” 19.1 x 16.5 cm

1/2 Page Island $1745 $1615 $1375 $1300 4-3/4” 7-1/2” 12.0 x 19.1 cm

1/2 Page Vertical $1495 $1390 $1265 $1195 3-5/8” 10” 9.2 x 25.4 cm

1/2 Page Horizontal $1495 $1390 $1265 $1195 7-1/2” 4-7/8” 19.1 x 12.3 cm

1/3 Page Square $1200 $1125 $1025 $965 4-3/4” 4-7/8” 12 x 12.3 cm

1/4 Page Square $895 $835 $760 $725 3-5/8” 4-7/8” 5.7 x 12.3 cm

Ad Size FREQUENCY WIDTH HEIGHT METRIC SIZES

Premium Positions 1x 3x 6x 12xInside Covers (Bleed)

$5200 $4835 $4425 $4160 8-5/8” 11-1/8” 21.9 x 28.3 cm

Back Cover (Bleed) $5725 $5330 $4865 $4575 8-5/8” 11-1/8” 21.9 x 28.3 cm

Center Spread 4C $8850 $8215 $7500 $7075 16-3/4” 10-7/8” 42.5 x 28.3 cm

Double Truck 4C $8325 $7735 $7075 $6650 16-3/4” 10-7/8” 42.5 x 28.3 cm

Double Truck B/W $5200 $4835 $4425 $4160 16-3/4” 10-7/8” 42.5 x 28.3 cm

Gatefold Spread Contact Us

Gatefold Single Contact Us

4-, 6-, 8-Page Spreads/ Self Mailers/ Gatefolds/ Posters/ Belly Bands/ Bind-Ins Upon Request