M E D I A G U I D E2 0 1 5

www.plasticsdecorating.com

NOTE FROM THE EDITOR

MARKETING OPPORTUNITIESMaximum Impact for Your Targeted Advertising Dollar

PLASTICS DECORATING MAGAZINEPlastics Decorating reaches a targeted plastics decorating and assembly audience through its print, digital and mobile editions.

• Reaches more than 12,000 industry professionals• Free links to the advertiser’s website through the

digital edition• Bonus distribution at tradeshows and conferences

throughout the year

Each magazine is packed with information on decorating techniques for plastics, including pad printing, digital printing, hot stamping, heat transfer and laser marking. Assembly processes are covered, too, with detailed information on adhesives, ultrasonic welding, laser welding, surface treatment and robotics.

PLASTICS DECORATING ENEWSThe Plastics Decorating ENews is distributed to 3,800 plastics decorating and assembly professionals throughout the US and internationally each month, providing

• Increased Circulation

• Up-to-Date Industry News

• Product Launches and Technology Trends

This cost-effective advertising vehicle offers another way to reach a worldwide audience and drive traffic through direct links to the advertiser’s website.

PLASTICS DECORATING WEBSITE & BLOGSThe Plastics Decorating website offers additional advertising opportunities to connect with customers and prospects through strategically placed web banners. The website contains expanded news story, fresh content and live links to industry resources.

The Plastics Decorating blog features perspectives and insights from industry experts.

• Banner Ads Available

• Averaging 2,400 Page Views per Month

Plastics Decorating is entering its 15th year of publication. Our mission to cover the latest in decorating and assembly techniques for the plastics industry hasn’t changed, but our delivery methods have certainly expanded. The articles and features in each quarterly print edition now can be found online in an interactive digital edition, and we’ve gone mobile with apps for Apple- and Android-based phones and tablets. In the next year, our Plastics Decorating blog also will grow with the addition of more experts and their insights into the trends affecting the industry, and the Plastics Decorating ENews ensures fresh content arrives each month in email inboxes.

Reaching nearly 17,000 readers across all formats, Plastics Decorating is impacting corporate, engineering and production personnel throughout the contract decorating, custom plastic molding, automotive, cosmetics and container industry segments, among many others. This targeted readership translates to an engaged audience

for your advertising message, which can be seen in print, digital and mobile formats. That’s true value for your marketing dollars.

We’re excited about the 15th year of Plastics Decorating’s commitment to the technologies and processes involved in decorating and assembly, and we appreciate the support of advertisers like you as we continue to grow.

Thank you,

Dianna Brodine, Managing Editor

EDITORIAL CALENDARJANUARY/FEBRUARY 2015 Ad Closing: January 9 Materials Due: January 19 Publication Date: February 1

BONUS DISTRIBUTION

IN EVERY ISSUEu Expert Q&As u Technology Updates

u Decorator Profiles u New Product Introductions

u Association Updates from SPE’s Decorating & Assembly Division

• 2015 Buyers Guide Issue (FREE listing with display advertising)

• Pad Printing Highlight

• Innovation in Plastics Decorating

• Balancing Automation with the “Right” Assembly Technology

• Surface Treatment as a Cleaning Tool

• NPE Show Preview

• NPE 2015• PLASTEC West

APRIL/MAY 2015 Ad Closing: April 3 Materials Due: April 13 Publication Date: May 1

• Hot Stamping/Heat Transfer Highlight

• Advances in Laser Marking

• Material Reactions during Ultrasonic Welding

• Heat-Fused Graphics for Olefin Resins

• UV Curing for Inkjet Applications

BONUS DISTRIBUTION• HBA Global Expo• PLASTEC New England• PLASTEC East

JULY/AUGUST 2015 Ad Closing: July 3 Materials Due: July 13 Publication Date: August 1

• Literature Spotlight Issue (special advertising section)

• Inkjet, Screen and Offset Printing Highlight

• Adhesion of UV-Curable Coatings to Plastics

• Applications and Challenges in UV Inks

• SGIA Show Preview

• Q&A: Laser Welding

BONUS DISTRIBUTION• PLASTEC Midwest• PACK EXPO International• SGIA Expo

OCTOBER/NOVEMBER 2015 Ad Closing: October 2 Materials Due: October 12 Publication Date: November 1

• In-Mold Decorating Highlight

• IMDA Award Winners

• Using Decorative Film Laminates to Increase Design Flexibility

• Performance of Pressure-Sensitive Adhesive Tapes

• Increasing Pad Printing Productivity and Efficiency

BONUS DISTRIBUTION• PLASTEC South• SGIA Expo

Plastics Decorating reaches more than 12,000 plastics professionals involved in the decorating and/or assembly of plastic parts and products through print, digital and mobile distribution. Published on a quarterly basis, the magazine is distributed to corporate management, as well as plant managers and production managers involved with the plastics decorating process. All four print issues offer additional distribution at industry-related tradeshows in 2015, including Plastec West/MD&M West, HBA Global Expo, PACK EXPO International and SGIA. A monthly ENews, updated website and expert blog reach additional audiences with fresh content.

READERSHIP AND CIRCULATION

TOTAL AUDIENCE: 16,875**

**Includes duplicate circulation/visitors

Average Monthly Website Unique Visitors: 935

Total Magazine Circulation:12,140

Average Monthly ENews Circulation: 3,800

*Average quarterly unique visitors

AUDIENCE BREAKDOWN MAGAZINEPrint Edition 9,450Tradeshow Distribution 1,000Digital Edition* 1,175Mobile App Quarterly Downloads 515

Total Magazine Circulation 12,140

PD ENEWS Average Monthly Circulation 3,800

WEBSITE Average Monthly Unique Visitors 935Average Monthly Visits 1,225Average Monthly Page Views 2,440

PUBLISHED BY2150 SW Westport Drive, Suite 101 • Topeka, KS 66614 • P: 785.271.5801 • www.petersonpublications.com

INDUSTRY SEGMENTS REACHED

Contract Plastic DecoratingCustom Plastic Molding

(with secondary decorating/assembly operations)Automobile Parts ManufacturingSporting Goods Manufacturing

Cosmetics ManufacturingToy Manufacturing

Plastic Bottle/Container ManufacturingCredit Card Manufacturing

Advertising Specialty Manufacturing

www.plasticsdecorating.com