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Me

dia

Im

pa

ct.

M R I C O N

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EDITOR‘S QUOTE

Mr ICON tells how men live today, how they feel and what they

ideally look like.

Because values and dress codes are changing. Even today,

men are interested in fast cars and complicated watches -

and that will remain so. But they have also learned how to

loosen up their dress codes, keep their skin young and

choose the right sneakers.

That's why we felt it was time to put a brother at ICON's side:

a magazine that deals with fashion, style and lifestyle for men.

In photo series, stories, reports, rubrics - in the style of the

ICON family.

Mr ICON wants to be the curious, competent, friendly

companion through a style-conscious, enjoyable life. For men

and the rest of the world.

Inga Griese,

Editor in chief ICON/ICONIST

Senior Editor Style WELT

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ICONIST is an independently published portal under www.iconist.de and at the same time a channel of WELT.de.

ICONIST is the luxury and lifestyle channel on WELT.de.

ICONIST sees itself as a source of inspiration for style

and quality-conscious users and stands for high-quality

online journalism and current content with a personal,

lively touch. Always well researched, always to the point,

always in an elegant look.

43% ARE MALE

55% 20-49 YEARS OLD

47% MAX. SAT EXAM

28% 4,000 € OR MORE

70% ARE EMPLOYED1

GENDERAGE

EDUCATIONINCOME

EMPLOYED

ICONISTDIGITAL

2.40MILLION

UNIQUE USER1

4.68MILLION

PAGE IMPRESSIONS2

1AGOF daily digital facts, basis: digital WNK 16+ years (60.04 M); single month April 2020; called on: 03/05/20202IVW March 2020

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ICON

PORTFOLIO

Digital ICONIST.de

with MR ICON as your own channel

ICON Magazine

Mr ICON Supplement of the WELT ICON Events

What distinguishes Mr ICON…

Novel concept with elegant

presentation in an attractive

order of magnitude

Line extension

the well established,

successful brand ICON

Internationally renowned

style competence of editor-

in-chief Inga Griese

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CHANNEL PRESENTING

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Sponsoring the Mr ICON Channel

Presenting package multiscreen

Each page of the Mr ICON channel is permanently integrated

with a fireplace (stationary), medium rectangle (mobile) and

the sponsor's logo (multiscreen).1

Mr ICON Channel Presenting Package

Presenting TKP: 95.00 €

Become the exclusive presenter

of the Mr ICON Channel

MR. ICON

CHANNEL PRESENTING

1more formats on request

Your

advertising

material

Ihr Werbemittel

LOGO

LOGO

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SOCIAL MEDIA

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Print and digital campaigns can be extended with influencers

on their social media channels.

We search from our INTERMATE database with over 10,000

German influencers for Mr ICON, the brand profile and the

desired target group, influencers.

Thinkable integration possibility:

− The influencer advertises the product via the ICONIST

social media channels.

− The influencer extends the reach via its own social media

channels

Become exclusive presenter

of the Mr. ICON Channel

SOCIAL MEDIA IMPLEMENTATION

INFLUENCER AS PERSONALIZED MR ICON

Exemplary Influencer Sed Card To the Channels: www.insta-snap.de/danieltonijais

425,000

Follower Instagram

50,000

Story views,

2-3 posts

20,000€

Gross

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A very wide-ranging influencer reaches many people and,

thanks to its high level of awareness, has a positive impact

on the advertising brand.

Several micro influencers with medium range play out the

advertising mail to their followers. Micro Influencers have a

closer relationship to their followers and therefore usually

achieve more interactions with their posts.

SOCIAL MEDIA IMPLEMENTATION

INFLUENCER SELECTION FOR MR ICON

Makro Influencer (from 100,000 Follower) Mikro Influencer (5,000-100,000 Follower)

Possible influencers from the fashion/male sector.

An influencer with at least 340,000 followers on Instagram Multiple influencers with a total of 340,000 followers on Instagram

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Influencers are specialists in their own field. Whether it's fashion,

sport or lifestyle - they know what's trendy and always share it

with their community.

For this reason, an ICON Ambassador is chosen every month or

every season. He knows exactly what is chic and which items

should not be missing in the wardrobe or penthouse apartment.

He has taste and does not only create in different Instagram

Postings or in his Stories Content, but also shows this on the

main page of Mr ICON. In interesting articles or elaborately

produced videos, the latest products and trends are presented in

an authentic way.

Idea for the seamless integration of

Influencers into the Mr. ICON concept

SOCIAL MEDIA IMPLEMENTATION

INFLUENCER AS „Man of the Season“

Bezahlte Partnerschaft mit Kundenname

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CONTACTS

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MEDIA IMPACT

CONTACTS

Carola Curio

Phone: 040 / 34 72 33 16

Mobile: 0 151 / 54 33 16 79

E-Mail: carola.curio@mediaimpact.de

Clemens Veltheim

Phone: 030 /25 91 7 92 44

Mobile: 0 151 / 54 35 89 60

E-Mail: clemens.veltheim@mediaimpact.de

Jacqueline Ziob

Phone: 030 / 25 91 7 30 16

Mobile: 0151 / 44 04 78 77

E-Mail: jacqueline.ziob@mediaimpact.de

Media Impact GmbH & Co.KG

Axel-Springer-Str. 65

10888 Berlin

Fax: 030 / 25 91 7 38 34

M e d i a I m p a c t

D i r e c t o r L u x u r y

O b j e k t m a n a g e m e n t M r I C O N

U n i t M a n a g e m e n t W E LT D i g i t a l

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MEDIA IMPACT

CONTACTS

LUX U RY SA LE S

Michael Sandvoss

Phone: 0 89 / 74 32 59 64 90

Mobile: 0 160 / 90 44 50 64

E-Mail: michael.sandvoss@mediaimpact.de

Kathleen Schwiezke

Phone: 0 89 / 74 32 59 64 73

Mobile: 0 151 / 44 04 78 34

E-Mail: kathleen.schwiezke@mediaimpact.de

Christine Malecki

Phone: 089 / 7432 596 483

E-Mail: christine.malecki@mediaimpact.de

Liliana Jaar Garcia

Phone: 089 / 7432 596 482

E-Mail: liliana.jaar-garcia@mediaimpact.de

D e p u t y D i r e c t o r L u x u r y ,

G e n e r a l M a n a g e r L u x u r y S a l e s ,

F a s h i o n , B e a u t y & D e s i g n

G e n e r a l M a n a g e r L u x u r y S a l e s

S e n i o r S a l e s M a n a g e r L u x u r y

S a l e s M a n a g e r L u x u r y

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MEDIA IMPACT

CONTACTS

U N I T M A N AG E R W E LT G RO U P / BM / H A

U N I T N O R D ( N I E L S E N I ) Christopher Tyziak

Phone: 040 / 34 72 73 05 Fax: -91

E-Mail: christopher.tyziak@mediaimpact.de

U N I T O S T ( N I E L S E N V - V I I ) Leonie Reinecke

Phone: 030 / 2591 73093

E-Mail: leonie.reinecke@mediaimpact.de

U N I T M I T T E ( N I E L S E N I I I a ) Stefan Jung

Phone: 0 69 / 96 23 85 45 Fax: -49

E-Mail: stefan.jung@mediaimpact.de

Marcus Brendel

Phone: 0160 / 98 77 2494

E-Mail: marcus.brendel@mediaimpact.de

R E G I O N S Ü D / S Ü D - W E S T

( N I E L S E N I I I b , I V )Sebastian Prahl

Phone: 089 / 743 2596 491

E-Mail: sebastian.prahl@mediaimpact.de

U N I T W E S T ( N I E L S E N I I ) Marcus Brendel

Phone: 0211 / 159 26823

E-Mail: marcus.brendel@mediaimpact.de

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MEDIA IMPACT

KONTAKTE

U N I T M A N AG E R D I G I TA L SA LE S

U N I T N O R D ( N I E L S E N I )

U N I T O S T ( N I E L S E N V - V I I )

U N I T M I T T E ( N I E L S E N I I I a )

R E G I O N S Ü D - W E S T

( N I E L S E N I I I b )

U N I T W E S T ( N I E L S E N I I )

Marc Diele

Tel.: 040 / 347 261 35

E-Mail: marc.diele@mediaimpact.de

Daniel Papra

Tel.: 030 / 259 179 021

E-Mail: daniel.papra@mediaimpact.de

Philipp Matschoss

Tel.: 069 / 962 385 16

E-Mail: philipp.matschoss@mediaimpact.de

Daniel M. Seiler

Tel.: 0711 / 319 912 7

E-Mail: daniel.seiler@mediaimpact.de

Sven Heintges

Tel.: 0211 / 159 268 34

E-Mail: sven.heintges@mediaimpact.de

U N I T S Ü D ( N I E L S E N I V ) Daniel Maubach

Tel.: 089 / 211 034 88

E-Mail: daniel.maubach@mediaimpact.de