Media Influences on American Culture

HUM 186Week 1

Laurie NesbittInstructor

HUM / 186HUM / 186The BasicsThe Basics

IntroductionsIntroductions

NameName MajorMajor OccupationOccupation HobbiesHobbies Graduation dateGraduation date 3 words that describe you3 words that describe you

AssignmentsAssignments

Due by 6:00 pmDue by 6:00 pm Submit to write point services and plagiarism Submit to write point services and plagiarism

checkerchecker Follow APA Follow APA guidelines Creditability statementCreditability statement

ParticipationParticipation

Not Evident Minimal participation

Participation Active Participation

5 10 15 20

Class Discussion

Little or no interaction with instructor or other classmates during class time or contribution is not relevant and or disruptive to the class

Interacts with classmates during group activities but does not participate in whole class discussion and/ or is continually using a computer during lecture time

Interacts with classmates during group activities but only minimally participates in whole class discussions

Interacts with instructor, group members and student presenters contributing relevant information and comments throughout the class

5 10 15 20

Attendance 1 hour 2 hours 3 hours 4 hours.

10 points are reserved for assessments and activities

Individual AssignmentIndividual Assignment: : Effects of Mass Media Paper

What were the major developments in the evolution of mass media during the last century? How did each development influence American culture?What is meant by the term media convergence, and how has it affected everyday life?

Conclude your paper with a reflection on why media literacy is important for responsible media consumption today

Due Week 1Due Week 1

Week 2Week 2Choose One:Toolwire® Learnscape: Examining the Use of Social Media - PaperSocial Media Presentation

Week 3

Influence of Entertainment Media

You investigate the interrelationship between the entertainment media and culture.

5 - to 7 –minute presentation

Week 4Week 4

Choose one of the following options:

Toolwire® Learnscape: Credibility and ImpactJournalist E-mail

Your responsibility as a journalist to provide fair, honest, and balanced coverage

Your assessment of the credibility of political Internet sites you visited for your research, such as Drudge Report, Daily Kos, or Colbert Nation

Learning TeamsLearning Teams

Must:Must: Submit charter by week 2Submit charter by week 2 Meet regularlyMeet regularly

In personIn person In cyber-space In cyber-space (learning team forum)(learning team forum)

Document meetings – through the team forumDocument meetings – through the team forum Complete team evaluation when needed.Complete team evaluation when needed.

Team Assignments

Week 1 – charter Week 3 -Toolwire® Learnscape: Examining Ethical and Legal Issues

Presentation Examining Ethical and Legal Issues Presentation

Week 4 - essay in which you discuss how the information and news media have affected American culture I must be included on the distribution list for the document upon initial

distribution.

Week 5 - Presentation in which you investigate the role of advertising in a culture of consumerism.

cooltoolsforschools.wikispaces.com

THE INTERNET:

SOCIAL MEDIA Objectives

Identify the effects of mass media on American culture.Summarize the evolution of mass media.Explain the implications of media convergence. Describe the value of media literacy.

Mass Media

What is it?

Media intended for a large audience. It may take the form of broadcast media, or print

Social Media

Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. They support the democratization of knowledge and information and transform people from content consumers to content producers.

The Internet and Cell Phones

“A fresh approach to fostering innovation in the mobile industry will help shape a new computer environment that will change the way people access and share information in the future.”

— Eric Schmidt, Google Chairman

The Internet’s History

Begun by the Defense Department’s ARPA (Advanced Research Project’s Agency)

Survivable communications in a post— nuclear war world

Nicknamed the “Net” No central authority, therefore no way to decapitate in wartime

This effort gave birth to the Internet.

Figure 2.1

Media Convergence Internet offers unprecedented

communication opportunities: Interactive content Hub for converging media Participatory media: People become producers

rather than just consumers of content.

• What are the positive and negative aspects of a decentralized, nonhierarchical Internet?

Web 2.0

Web 2.0: a rapid and robust environment that has become a place where music, television shows, radio stations, newspapers, and movies coexist

Has moved toward being an interactive and collaborative medium Instant messaging (IM) Blogs Wiki Web sites Social networking sites (MySpace, Facebook)

Dividing Up the Web

Four companies dominate Web 2.0. AOL: Once the industry leader, suffered setbacks

from merging with Time Warner in 2000 Microsoft: Dominated the Internet with the merger

of its Windows and Internet Explorer programs Yahoo!: Established in 1994 as the main Internet

search engine, now best known for its popular sites.

Google: Established breakthrough search engine in 1998, currently dominates search market

Effects on the culture

The Challenge to Keep Personal Information Private

Everything you buy with a credit card Every Web site you search Every form you fill out All can be combined into a database about

you. Modern marketing relies on such data.

E-commerce’s popularity despite the risks Cookies Spyware Opt-in, opt-out policies

Digital Divide

Digital divide The growing contrast between “information

haves” and “information have-nots” The reality of the digital divide

In the United States Between the U.S. and the rest of the world

Nicholas Negroponte’s $100 laptop project

Will the Internet’s promise be crowded out by commercial interests?

How has mass customization changed the way users interact with the

Internet?

Social medias have become the new "tool" for effective business marketing and sales. Popular networking sites including Myspace, Facebook and Twitter are social media most commonly used for socialization and connecting friends, relatives, and employees.

Activity