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Media inforMation
2 0 1 8
Norway’s leading business and investment magazine
RAM Capital has chosen to use Research and Analysis of Media (RAM), which meas-ures and registers how advertisements and articles are read and perceived – along with their effect. Through the RAM tests we can document that adver-tising in Kapital can be both profitable and effective. Advertisements in Kapital build brands and move products off the shelves. Compared with advertisement tests in other printed media, our tests show high scores in the areas of atten-tion, involvement and purchase intent.
Example: RAM test on a car advertisement in Kapital
Reference: Magazine, Norway. Number of references: 300. Industry code: Car
KApitAl,GeoGRAphicAl distRibutionOslo 17%Eastern Norway (excluding Oslo) 45%Western Norway 27%Central and Northern Norway 12%
KApitAl, AGe distRibution13-29 10%30-54 42%55-69 31%70+ 17%
The Kapital reader represents the market segment in Norway with the highest house-hold income. This is the market segment that consumes the most – with the individu-als who can afford it.These are urban individuals who work a lot and earn a lot. They want to get the most out of their valuable free time and prefer to purchase premium/luxury products – more expensive products, which offer a personal touch. Quality is important – regardless of whether this relates to cars, boats, cabins, food, clothing, watches, jewellery, training equipment, interiors, etc.
✔ Readers: 169,000✔ Gender: Men: 72 % Women: 28%✔ College/university-level education: 61%✔ Age, 30-69 years: 73%✔ Centrally resident in Eastern Norway: 62%✔ 1 in 10 have a personal income of over NOK 1 million✔ 1 in 25 have a household income of over NOK 2 million
Norway’s most attractive market segmeNt
F&M 2017.2
Kapital is business channel Hegnar Media’s business and investment magazine. Kapital offers the economic elite the opportunity to relax and immerse themselves in business-related entertainment and other useful reading material. Our readers set aside a good portion of their free time to read Kapital – on average, Kapital is read for 60 minutes, consulted 2.9 times, and around half (49% )of the magazine is read/browsed in every single reading.
Kapital reaches 58,000 qualified, affluent decision-makers in the business sector.These decision-makers are strategically situated within their companies, and hold the ultimate authority to make purchases and investments. Kapital reaches a high percent-age of senior managers, as well as many more with board positions.Through Kapital, you can influence managers with decision-making authority in many companies!
✔ 64% are senior managers✔ Kapital has the longest reading time of all titles in the trade press Senior managers spend an average of 43 minutes reading Kapital✔ 85% have ultimate procurement authority✔ 48% of Kapital’s decision-makers hold two or more board positions✔ Higher household income than other managers: 45% over NOK 1.5 million 71% over NOK 1 million✔ Purchase premium/luxury products✔ Often purchase more expensive products that offer a personal touch
IPSOS MMI Trade Press 2016
DecisioN-makers with power aND iNflueNce
innovAtoRs opinion leAdeRs
0
50
100
150
200
250
300
Own o
ccup
ation
/pro
fess
ion
TV, r
adio
and m
usic
equip
ment
Polit
ics an
d soc
iety
Elec
tronic
s
Finan
ce
Inter
iors,
hous
e and
home
Auto
motiv
e
Leisu
re an
d tra
vel
Clot
hing a
nd sh
oes
Cosm
etics
and s
kin ca
re
Healt
h and
well
-bein
g
Food
and d
rink
Word of Mouth-indeksen, F&M ‘2017.2
With Kapital you reach decision-makers with power and influence within the business sector. Privately, Kapital’s readers represent high-end consumers – the biggest consum-ers. Kapital readers are also opinion leaders within a number of areas in both private and business contexts. Opinion leaders have three times as much influence and therefore strengthen the effect of the advertisement.
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50
100
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250
7294 107
119
189
Innov
ator
s
Form
er us
ers
Early
majo
rity
Late
majo
rity
Late
come
rs
Kapital Population
reach iNNovators aND opiNioN leaDers
Print-ready PDF to be sent to
No. 1 2 11. Jan 03. Jan Pension FinancialsNr. 2 4 25. Jan 17. Jan Norway’s best equity analystsNr. 3 6 08. Feb 31. Jan Commercial real estateNr. 4 8 22. Feb 14. Feb Nr. 5 10 08. Mar 28. Feb BoatNr. 6 12 22. Mar 13. Mar Big Kapital Launch Nr. 7 15 12. Apr 04. Apr Nr. 8 17 26. Apr 18. Apr Product of the Year Nr. 9 19 11. May 02. May Nr. 10 22 31. May 23. May Norway’s 100 most powerful women/Kapital SpisNr. 11 24 14. June 06. June Business’ 100 most powerful personsNr. 12 26 28. June 20. June Norway’s 500 largest companiesNr. 13/14 34 23. Aug 15. Aug Real estate abroadNr. 15 36 06. Sept 29. Aug Commercial real estateNr. 16 38 20. Sept 12. Sept Norway’s 400 wealthiest individualsNr. 17 40 04. Oct 26. Sept Sustainable futureNr. 18 42 18. Oct 10. Oct Nr. 19 44 01. Nov 24. Oct Nr. 20 46 15. Nov 07. Nov Nr. 21 48 29. Nov 21. Nov Nr. 22 50 13. Dec 05. Dec Forecasts 2019
KApitAl Reise dAte copy deAdline
Vår 22. Mar 07. Mar Høst 01. Nov 17. Oct
weeK dAte copy- theMe deAdline
kapital publicatioN Dates 2018
2/1 1/1 1396x248
Bleed 420x275*
Account for printing fold towards middle, applies to 2/1 pages.
178x248
Bleed 210x275*
2/3
178x160
Bleed 210x175*
117x248
Bleed131x275*
1/3 1/4
178x60178x80
56x
248
1/2
178x120Bleed
210x135*
88x
248
Bleed 105
x275*
*add
5 mmon all sides.
88x
180
117x90
AdveRtiseMentsHigh resolution PDF. Resolution: 240 dpi. Copy should be submitted via e-mail: [email protected] via FTP: ftp://213.225.89.184.Contact us for further information.
The copy should be marked with the advertiser’s name and the relevant issue of Kapital.
Four colour printing (Euroscale. Special colours are based on this)
Kapital’s yellow pages: Kapital Inside and Jobb & Karriere
Raster: 54 linesPrinting method: Rotary offsetPrint: Ålgård Offset AS
Cancellation deadline:One week prior to copy deadline
deAdline foR coMplAints:14 days following publication date. Complaintsmust be submitted in writing. The magazine is not responsible for the final copy received from the advertiser/agency.
prices 2018
pRices
Special placements
1. oppslag 151.200
2. oppslag 143.700
3. oppslag 143.700
2. omslag, mot innhold 85.200
3. omslag 78.100
4. omslag 85.200
mot innhold 78.100
mot leder 78.100
mot kommentar 78.100
innhold 210x60 23.500
almanakken 44.800
Kapital Kort & Konsist 78.100
White pages
2/1 side 128.800
1/1 side 71.300
2/3 side 50.000
1/2 side 40.700
Yellow pages
1/2 side 25.900
1/3 side 19.700
1/4 side 16.100
1/6 side 13.100
1/8 side 11.200
Job advertisments
1/1 side 26.000
2/3 side 18.800
1/2 side 15.600
1/3 side 14.300
Tidsskrift for næringsliv, børs og økonomisk politikk. Nr. 12 – 22. juni 2017
Gjorde kule
på Lagåsen
1733KR 89ØK
ONOM
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SSTI
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22
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Sommer-aksjene
Fast-sjef John Markus Lervik: Back in Business
... og 300 andre navn å se opp for!
NORGES 100 MEKTIGSTE KVINNER
Norges 500
største bedrifter
KApitAl Jul is a magazine of Christmas inspiration and joy for the market segment that consumes the most – and which can afford it. A perfect arena in which to profile your products for a demanding and wealthy group.
publication date: 29 November copy deadline: 4 November
Kapital Jul is distributed with Kapital issue no. 21.1
30. no
vem
ber 2017
ww
w.kapital.no
Over 100 gavetipsEkspertenes råeste julevinJulestemning i København
Hektisk høytid for eksklusiv herreklubb
Nr. 1 – M
ars 2017
ww
w.kapital.no
89 K
R
BC 2
040
– 00
1
Livsst i lsmagasin for forretningsreiser, ferie og frit id
Fotosafari i Norge Nye New York Afrika Asia Ecuador Dubai m.m.
San Francisco
Innsidernes innsidetips: Den franske rivieraen
SOMMERENS HETESTE REISEMÅL
Summer of Love – 50 år etter
Mallorca, Miami, Como-sjøen, Amalfi-kysten og Taormina
Over the past ten years, KApitAl Reise has become established as the country’s biggest travel magazine in terms of print run and number of pages. We also serve up the most colourful travel reports, the wildest wilderness adventures and up-to-the-minute travel news.
Kapital Reise contains articles written especially for people who are often on the move in connection with their work,such as interviews with renowned and experienced business travellers, current advice on bookings, air travel andlounges, and airline rankings. We maintain continuous focus on safe digital communications, and present new products for the portable office in every issue.
We also have useful articles written especially for people who travel a lot in connection with their work.
publication date: 22 Marchcopy deadline: 7 March
publication date: 1 Novembercopy deadline: 16 October
The magazine is distributed to all subscribers together with Kapital. Kapital Reise is also sold individually through non-subscription sales.
magaziNes
Nr. 2 – O
ktober/november 2017
ww
w.kapital.no
PRIS
89 K
R
R
ETUR
UKE 5
1
BC 2
040
– 00
2
Livsst i lsmagasin for forretningsreiser, ferie og frit id
Aberdeen, Bangkok, Kroatia, København, Los Angeles og Luzern m.m.
Hotte hotellnyheter
Nytt fra Afrika, Asia og USA
Ski & gourmet i Alpene
Turistforeningens nye, råe fjellhytter
Norway’s leading business and investment magazine
adr.: hoffsveien 70 A pb. 724 skøyen 0214 oslo
tlf.: 23 29 63 00 fax: 23 29 65 94
e-mail: [email protected]