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MEDIA INFORMATION PACK 2019

MEDIA INFORMATION PACK 2019 · 2019-03-12 · Decanter attracts a unique, affluent and discerning audience drawn to its expert and authoritative editorial mix. Readers are keen to

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Page 1: MEDIA INFORMATION PACK 2019 · 2019-03-12 · Decanter attracts a unique, affluent and discerning audience drawn to its expert and authoritative editorial mix. Readers are keen to

MEDIA INFORMATION PACK2019

Page 2: MEDIA INFORMATION PACK 2019 · 2019-03-12 · Decanter attracts a unique, affluent and discerning audience drawn to its expert and authoritative editorial mix. Readers are keen to

Decanter is the world’s leading wine media brand. Reaching wine lovers around the globe, Decanter provides authoritative content, independent advice and inspirational events and competitions.

The world’s top wine experts have been contributing to Decanter for more than 40 years, since the launch of the magazine in 1975.

The international wine trade trusts Decanter to deliver a world-class audience of wine enthusiasts who interact with Decanter and explore their passion for wine through the magazine, websites, tastings, awards and events.

Decanter has a total brand monthly reach in excess of 647,000 and a global magazine circulation of 41,000 distrib uted across 99 countries.

Decanter brand reach

Introduction

41,000global circulation

99countries

Rest of the World

MAGAZINE

38%

USA & Canada

Europe

16%

UK

16%

30%

580,000+users per month

1.2 millionpage views per month

80,000+readers through

decanterchina.com and Decanter China

social media

22,000+followers

19,000+subscribers

30,000+unique users

122,000+followers

102,000+likes

130,000+followers

DECANTER SOCIAL MEDIA

Page 3: MEDIA INFORMATION PACK 2019 · 2019-03-12 · Decanter attracts a unique, affluent and discerning audience drawn to its expert and authoritative editorial mix. Readers are keen to

Decanter’s readers are high net worth individuals whose passion is wine.

They seek the finer things in life; from watches and cars to travel and fine dining.

Decanter attracts a unique, affluent and discerning audience drawn to its expert and authoritative editorial mix. Readers are keen to increase their knowledge and want to remain informed on all aspects of producing and enjoying wine.

85/15%male/female

71%30-64 years old

20%of Decanter readers have more

than 1,000 bottles stored at home.

24%earn more than100k per year

81%ABC 1

49%AB

32%have read for more than 10 years

£46.82average amount spent

on a bottle of fine wine

£14.25average spend on everyday wines

Source: Reader Survey, GfK, 2017

Audience profile

Page 4: MEDIA INFORMATION PACK 2019 · 2019-03-12 · Decanter attracts a unique, affluent and discerning audience drawn to its expert and authoritative editorial mix. Readers are keen to

january 2018 The world’s best wine magazine

ALSO • Anniversary buys for 2018 • Vintage Champagne • Tawny Port

Tablet cover January 2018.indd 1 15/11/2017 09:55

January - Christmas edition

Tastings: Prosecco, Haut-Medoc, South AmericaMain features: Champagne, Bordeaux GCC, Switzerland, Sweet Wines, Anniversary WinesTasting features: Top Wines of the Year

February – Italy GuideWine Paris

Tastings: Premium Californian Cabernet 2010, Western Australian Chardonnay, White Châteauneuf-du-PapeMain features: Burgundy, Corbières, Loire, California, Macedonia/Serbia/ Montenegro - Reds, New ZealandTasting features: Burgundy En Primeur

March

Tastings: Spanish Mencia Reds, Rioja Reserva 2010, Spanish Premium Rosé, TempranilloMain features: Rioja, Ribera del Duero, North West SpainTasting features: Cava

April – Prowein

Tastings: Picpoul de Pinet, Chilean Carmenère, North West USA - Pacific North WestMain features: Argentina, Bordeaux, Southern Rhône, California, Australia

May – Vinitaly

Tastings: Chianti Classico 2010, Amarone, Sicilian Native WhitesMain features: Brunello di Montalcino, Bardolino, Montecucco, Donnafugata - Producer Profile, Rhône, Barolo, Northern RhôneTasting features: World’s Best Merlot

June

Tastings: Premium Californian Chardonnay, South American Icon Bordeaux Blends, Australian Multi-Regional blendsMain features: Bordeaux EP 2018, Portugal, Australia, Chile, Romania, Savennières

Also • Restaurants of the Year • Carignan • Baja California

TAsTED & RATED2015 Northern Rhône redsNew Zealand Chardonnay

mEET ThE Risk-TAkERsWhen the winemaking dream becomes a reality

30 unDER £30Top New World buys

burgundy 2016101 exceptional reds and whites

February 2018 The world’s best wine magazine

Cover February 2018.indd 1 06/12/2017 15:06

Also • Travel: Vinho Verde & San Sebastián • Galician & Txakolí whites

young guns10 winemakers hitting new heights in Spain

ExpErt insightsPriorat, top Rioja bodegas and Ribera del Duero

EvErydAy spAnish buysExciting diversity from just £8

Mature riojaGreat-value reds back to 1978

March 2018 The world’s best wine magazine

Tablet cover March 2018.indd 1 17/01/2018 14:13

PLUS • Aldo Conterno • Alois Lageder • 2016 Northern Rhônes

SICILY, SOAVE& CALABRIAThe producers to knowand the wines to buy

BOTTI, BARRIQUEOR AMPHORA?

TASTED & RATED Chianti Classico: top tiers, Valpolicella Superiore andVernaccia di San Gimignano

EXCITING ITALY338 wines from top to toe

May 2018 The world’s best wine magazine

WORLD’S BESTPINOT GRIS

Tablet cover May 2018.indd 1 12/03/2018 11:05

2019 issue themes

All information correct at date of publication (January 2019)

Page 5: MEDIA INFORMATION PACK 2019 · 2019-03-12 · Decanter attracts a unique, affluent and discerning audience drawn to its expert and authoritative editorial mix. Readers are keen to

2019 issue themes

PREMIUMAUSSIE SHIRAZ165 wines tasted & rated

SUMMER REDSNew Zealand Pinot Noir,Beaujolais and red Sancerre

WONDERFUL WHITE WINESTop-tier German Riesling,Spain’s ageworthy whitesand the best from Argentina

BORDEAUX 2017Choose well with our expert guide

The world’s best wine magazineJuly 2018July 2018

The world’s best wine magazine

PLUS • Travel: Bolognaand Spanish winery hotels

Tablet cover July 2018.indd 1 10/05/2018 10:07

July - Bordeaux Guide

Tastings: Premium New Zealand Sauvignon Blanc, Douro Reds, Spanish Whites, Dry FurmintMain features: Champagne, Alsace, Prosecco, Santorini WhitesTasting features: Top 30 Carbonic Maceration Reds

August

Tastings: Provence Rosé, Austrian Grüner Veltliner, Croatian/Slovenian WhitesMain features: Spanish Whites, Germany, SonomaTasting features: Decanter’s Best Summer Whites

September - DWWA Supplement

Tastings: Rosso de Montalcino, Californian Rhône Reds, Bourgogne BlancMain features: England TBC, Moldova, RhôneTasting features: Blanc de Blancs Sparkling Wines

October – South America Special

Tastings: Chilean Value Cabernet Sauvignon, Argentinian Malbec, Uruguayan TannatMain features: Chile, Argentina, Uruguay, BrazilTasting features: South American Chardonnay

November

Tastings: Priorat, South African Premium Chenin Blanc, Listrac & MoulisMain features: Australia TBC, Napa, Sonoma, Morellino di Scansano

December – Wall Planner

Tastings: NV Champagne Magnums, Central Otago Pinot Noir, Dolcetto, Dry RieslingMain features: Spanish Sparkling Wine, Bordeaux, Italy TBC, Champagne, Vintage PortTasting features: Saint-Émilion

October 2018 The world’s best wine magazine

TasTed & RaTedCabernet Franc, Calchaquí Valley reds, Brazil’s best and Chilean Sauvignon Blanc

value malbec26 incredible wines under £20

SOUThAMERICASignature grapes, top new names and sparkling wines

Plus • Travel: My Santiago • Uruguay • Criolla

chile: guide To vinTagesWhat to buy from 2014 on

Tablet cover Oct 18.indd 1 14/08/2018 13:55

November 2017 The world’s best wine magazine

Portugal’s native redsBest buys from £8-£25

Brilliant 2012 Brunellos123 wines tasted & rated

also • Châteauneuf-du-Pape • German Pinot Noir • Travel: Hermanus

Mouton Rothschild

The new generaTion

australian intrigueExciting whites, plus

cool Tasmania

Tablet cover November 17.indd 1 13/09/2017 14:47

PLUS • 10 wines to try before you die • Top Cava

THE BEST CHAMPAGNES

AT £40 OR LESS

December 2018 The world’s best wine magazine

BIGand beautiful

Andrew Jefford on why some high-alcohol wines can give enormous pleasure

CLASSIC VINTAGESTO BUY NOWVintage Port 2016, Chablis 2017 and Bordeaux 1989 & 1990

Tablet cover Dec 2018.indd 1 16/10/2018 14:12

The world’s best wine magazine

WorldWine

AWArds2018

The winners

DWWA Cover.indd 1 10/07/2018 10:21

All information correct at date of publication (January 2019)

Page 6: MEDIA INFORMATION PACK 2019 · 2019-03-12 · Decanter attracts a unique, affluent and discerning audience drawn to its expert and authoritative editorial mix. Readers are keen to

Copy dates 2019

ISSUE ON SALE DATE COPY DEADLINE

January 05 December 2018 12 November 2018

February 02 January 2019 03 December 2018

March 06 February 2019 14 January 2019

April 06 March 2019 11 February 2019

May 03 April 2019 11 March 2019

June 01 May 2019 05 April 2019

July 05 June 2019 10 May 2019

August 03 July 2019 10 June 2019

September 07 August 2019 15 July 2019

October 04 September 2019 09 August 2019

November 02 October 2019 09 September 2019

December 06 November 2019 11 October 2019

Page 7: MEDIA INFORMATION PACK 2019 · 2019-03-12 · Decanter attracts a unique, affluent and discerning audience drawn to its expert and authoritative editorial mix. Readers are keen to

Print Rate Card

DISPLAY RATES (GBP)

Outside Back Cover £7,130

Inside Front Cover £6,335

Inside Back Cover £5,315

Double Page Spread £7,775

Full Page Special £4,410

Full Page £3,940

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Bespoke Solutions DecanterWine and Dine Travel Guide

in partnership with

The Platinum Card® from American Express®

ALSOFEATURING:

P001_DECSUPP_AUG18.indd 1 31/05/2018 14:26

EFG

Promotional feature Promotional feature

Few landscapes are as strikingly elemental as those that host the Amarone vineyards. Located to the northeast of Verona and Lake

Garda, the 240 square kilometres of the Valpolicella Classica growing area consist of a cluster of three main valleys and a further six minor ones, each with its own specific soils and climatic peculiarities shaped by air, fire, earth and water in the course of sixty million years.

A relatively small district with a richly stratified history, the Valpolicella is what Sandro Boscaini, who heads the Masi winery, describes as a “small universe in its own right”. It boasts a remarkable number of distinctive terroirs and a singular technique: appassimento, a method of making wines from semi-dried grapes that dates back to ancient Roman times.

With its characteristic foresight in pioneering new concepts in wine production, Masi has devoted particular attention to single-vineyard wines since the 1950s. Through careful selection of the finest growing areas, its portfolio today comprises five notable Amarones, the most extensive collection of any producer in the Valpolicella Classica.

The Campolongo di Torbe Amarone comes from the upper reaches of the Negrar and Marano valleys, at an altitude of around 400 metres above seal level, where the reddish soils consist largely of Eocene limestone, interspersed with basaltic fragments of prehistoric volcanic origin. All this contributes to a prize-winning wine that is supremely elegant, with a hint of bitter almond and cherrystone present in the bouquet, and great persistence in the mouth.

The second Masi cru is the Mazzano Amarone, which comes from an estate identified as early as the 12th century as a superb winegrowing area. This is one of the highest in the Valpolicella, deeply sloping and supported by dry-stone walls. Here brown Cretaceous marl and appassimento in situ give life to a wine of great depth

and structure whose slightly austere nobility is softened by gentle tannins.

Vaio Armaron, Masi’s third single-vineyard Amarone, is no less impressive. It comes from the light brown, friable soils of a small valley somewhat lower down, in the historic Serego Alighieri estate, which has belonged to the descendants of the poet Dante since 1353. Although the winemaking side of the property is run in collaboration with Masi, appassimento still takes place in the drying lofts at the villa. More traditional in style, this Amarone has a complex, inviting bouquet and aromas of over-ripe cherry and cooked plums. In the mouth the initial impact of sweetness gives way to plenty of cherry and ripe berries, with a hint of cinnamon and vanilla.

Costasera Amarone is made with grapes selected from several hillsides that all face southwest, where they enjoy the sun’s rays through to sunset and the

extra light reflected from Lake Garda. It’s an Amarone that respects tradition, but also answers the contemporary demand for wines that can be served with food.

Riserva di Costasera is a cuvée of the same origins, with the addition of a small percentage of semi-dried Oseleta grapes, a variety recently retrieved from oblivion by Masi, and appassimento that is extended to at least 120 days. Although the wine is huge, intense and full-bodied, it has a remarkably fresh finish, making it an ideal wine for the end of a meal.

Alongside rediscovering forgotten grape varieties of great oenological value, the Masi Technical Group has also devoted years of research to understanding all aspects of the appassimento process, which invests wines with greater concentration of colour, flavours and aromas. Only perfectly healthy grapes can be used, and they must be laid out to rest on

Amarone: from local to glocal

Wri

tten

by

Kat

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Above: Costasera Amarone, Masi’s flagship on the international market

Masi advertorial.indd 58 16/08/2018 16:26

Promotional feature Promotional feature

Appassimento travels from the Veneto to ArgentinaThe home of appassimento is the Veneto. Masi has also experimented successfully with partially-dried Refosco grapes at its property in Friuli. But its most original application came when Masi exported the technique much further afield, to the Masi Tupungato Estate in the Mendoza province of Argentina, where production is also certified organic.

Located on a gently sloping plateau at an altitude of around 1000 metres, backed by the snow-capped Andean Cordillera range, the Tupungato vineyards have been planted with Corvina

and Pinot Grigio, to blend with the Argentinean Malbec and Torrontés. In their new home, the Corvina grapes achieve a higher concentration of sugars than they do in the Valpolicella, with deeper colour and naturally soft tannins. Because the atmosphere is extremely dry, appassimento for just fifteen to twenty days of Corvina and Malbec grapes in a 70/30 blend produce a wine that is unique for the area: Corbec, a red with an impressive bouquet of extra ripe cherries, a full, fruity body and an almost virile, tannic finish.

Corbec, from Masi Tupungato Estate

Above: Mazzano Amarone, the jewel-in-the-crown of Cantina Privata Boscaini

bamboo racks in special drying rooms for over a hundred days. “With a premium harvest and relatively dry, breezy weather during the appassimento period, the resulting Amarone will be superb, worthy of our Five Star Rating”, Sandro Boscaini explains. “We have created a special collection of our finest vintages in the Cantina Privata Boscaini, which we think of as a precious heritage to enjoy with friends and wine connoisseurs.”

Mr Amarone, as Boscaini is known in the trade, also points out that “appassimento isn’t a magic wand that can turn something average into something memorable. To help people understand how it works and where it is applicable we have developed an enjoyable, hands-on form of hospitality we call the Masi Wine Experience. It’s an open invitation to see how and where our vines are grown, to visit our cellars and taste our wines, possibly paired with some delectable food.”

www.masi.it/eng/masiwineexperience

Masi advertorial.indd 59 16/08/2018 16:26

Bodega BouzaPioneers in Uruguay

 With origins in the food industry, the Bouza family turned to wine production in the late 1990s because

of their love of the land and its products. Juan and Elisa Bouza joined forces with Uruguayan winemaker Eduardo Boido to plan this project and concentrate on making high-end wines. To achieve this objective, they have kept a small scale of production, which allows them to pay maximum attention to the grapes in each of their vineyards. And with minimum intervention in the winery, they get individual and complex wines that reflect the characteristics of each vintage and terroir.

The seasons of the year are well defined in Uruguay and the vineyards are influenced by their proximity to the Atlantic Ocean. But climate is hard to predict and abrupt changes in the weather mean that the team in charge of the Bouza vineyards have to pay close attention to the vines, looking after them with love, dedication and intelligence. It’s hard work, but the rewards are immense since the result is wines with great personality, surprising in their quality, year after year.

The Bouza project began with vineyards in the south of Uruguay, a very traditional vine growing region, and more recently, vineyards have also been planted in the east, a new emerging area for grape production.

In the south, Bouza grow Albariño, Chardonnay, Merlot, Tempranillo and of course Tannat, the main grape in

Wine tourism at BouzaThe Bouza winery, located in Melilla, Montevideo, is set in beautiful countryside. Visitors are welcome from Monday to Saturday to learn about the winery processes and vineyard management with guided tours: • Enjoy the wines in the tasting room with tapas to go with them,• Admire the classic car collection,• Delight yourself with the food and wine pairings in the restaurant.

“Maximum attention to the grapes… minimum intervention in the winery… wines with great personality…”

PROMOTIONAL FEATURE

other producers to follow on with this Spanish grape.

In the east, where the vineyards benefit even more from the maritime influence of the near-by Atlantic Ocean, Bouza have selected Riesling, Chardonnay, Pinot Noir, Merlot and Tannat. Perhaps their success with Riesling will encourage other producers to follow suit too?

UK importer: www.jeroboams.co.uk

Bouza winery, Montevideo

The Bouza family

Bouza Merlot Pan de Azúcar

Uruguay. Albariño and Tempranillo were chosen because of the Spanish roots of the family. In fact, Bouza are pioneers in planting Albariño in Uruguay, getting great results which have encouraged

Riesling vineyard in Pan de Azúcar, Maldonado

Bouza advertorial.indd 81 16/08/2018 16:32

Decanter and Decanter.com can provide a wide range of sponsorship solutions including content and native options.

Please ask to see a portfolio of work we have produced for California Wines, American Express and EFG Bank.

Following a detailed consultation we can provide a quotation to match your budget.

lisbon

D E C A N T E R • S p o n s o r e d s u p p l e m e n t | 54 | S p o n s o r e d s u p p l e m e n t • D E C A N T E R

Wine lover’s guide to

RomeGet a true taste of the Italian capital as wine expert Nina Caplan shares her selection of the best places to visit for authentic cuisine and great wines

1 Al Vino al VinoAs unpretentious as its name, but lined with interesting bottles, this bar just up the street from the Colosseum is a great place to relax after visiting Rome’s sights. A few glasses of good, inexpensive wine and a plate of superb caponata, surrounded by understatedly hip locals, will revive any jaded tourist. Via dei Serpenti 19

3 Armando al PantheonNext to the grandiose curves of Emperor Hadrian’s Pantheon sits a restaurant that has its own claim to longevity: the Gargioli family has been serving delicious local, seasonal specialities here for over 50 years. The stained glass in the lobby sheds a mellow light, and the wide range of wines by small Italian producers adds to the feeling of wellbeing. www.armandoalpantheon.it

2 La PergolaRome’s only three-star Michelin restaurant has extraordinary views from the top floor of the deluxe Cavalieri hotel on Monte Mario, the city’s highest hill. Heinz Beck’s food is exceptional but the cellar is even better, with old vintages of Bordeaux and a range of Italy’s top labels. www.romecavalieri.com/la-pergola

5 Da FeliceFelice Trivelloni was a legend in Testaccio, the working-class Roman neighbourhood that used to house the city’s abattoirs: his food was enticing, but if he didn’t like you, you weren’t coming in. These days, his son runs the trattoria and everyone is welcome to the calm space with its exposed bricks – you just need to make sure you have a reservation. www.feliceatestaccio.it

4 Il GoccettoFormerly a medieval bishop’s palace, this cosy, wood-panelled bar, with its painted ceilings and tiny tables, has rows of bottles within tantalisingly easy reach. Wines by the glass start at €5 (£4.30) and there are plates of good antipasti to mop them up. You can buy bottles to take away, too. www.facebook.com/Ilgoccetto

6 Antico ArcoThe food may be modern fusion, but the cellars here, which can hold up to 20,000 bottles, were originally built as catacombs in the 4th century. Visit during the day to sample miniature versions of dishes from the evening menu, such as tiger prawn and squid salad with asparagus sauce. Booking required. www.anticoarco.it

1 3

4

2

P004_DECSUPP_AUG18.indd 4 31/05/2018 14:32

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D E C A N T E R • S p o n s o r e d s u p p l e m e n t | 54 | S p o n s o r e d s u p p l e m e n t • D E C A N T E R

7 Ai Tre ScaliniAi Tre Scalini, its violet door framed by green creepers, would be kitsch if it weren’t so obviously authentic. Founded in 1895, this old-fashioned bar, charmingly decorated with posters and Dante quotations, serves favourites such as polpette al sugo (meatballs in tomato sauce) and offers an array of simple Italian wines. www.colosseoorg.wixsite.com/aitrescalinihtml

9 Glass HostariaCristina Bowerman’s innovative food has won her a Michelin star. Think ravioli stuffed with foie gras and amaretto, with ingredients sourced from local producers where possible. The wine list does the food justice, which is no mean feat. Booking required. www.glass-restaurant.it

10 Il PagliaccioAnthony Genovese’s food, Italian with a touch of Japan, is beautiful in every sense: with an inventiveness and sense of fun that has earned him two Michelin stars. His lengthy wine list runs to 1,300 intriguing options. www.ristoranteilpagliaccio.com

Nina Caplan is an award-winning wine journalist and the author of The Wandering Vine: Wine, The Romans and Me (£16.99, Bloomsbury)

8 MastoThis unpretentious place in Testaccio has a cluttered counter of things to eat and drink. It looks like a delicatessen, because it is one: cheese, salami and prosciutto can all be taken away. At mealtimes, however, they are artfully sliced on huge wooden chopping boards, beside a fine array of wines. Owners Rita and Emiliano keep the atmosphere lively. www.facebook.com/MASTO

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P004_DECSUPP_AUG18.indd 5 31/05/2018 14:33

Page 9: MEDIA INFORMATION PACK 2019 · 2019-03-12 · Decanter attracts a unique, affluent and discerning audience drawn to its expert and authoritative editorial mix. Readers are keen to

Digital

• World’s leading online source for up-to-date information on fine wine

• Passionate, active and engaged readership

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READERSHIP

SOCIAL MEDIA

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PLUS • Pomerol • Barolo • Central Otago

November 2018 The world’s best wine magazine

rioja renegadeSMeet the innovators going against the grain in Spain’s heartland

greaT VaLUe red BUrgUndY32 top buys under £25

CalifornianCABERNET2015: ‘Deeply fruited and classically styled’

Tablet cover Nov 18.indd 1 12/09/2018 09:43

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• Decanted bilingual platform for the Chinese wine market

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Decanter Events

Bordeaux Fine Wine Encounter 8 June 2019

Great Sparkling Exploration 20 June 2019

Decanter Fine Wine Encounter2-3 November 2019

Shanghai Fine Wine Encounter16 November 2019

Exhibitors benefit from extensive promotion on Decanter platforms:

Full coverage prior, during and post event in Decanter magazine,on Decanter.com, DecanterChina.com and on social media(Instagram, Facebook, Twitter, Weibo, WeChat)*

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Decanter Premium

Launched in October 2017, Decanter Premium is an online subscription platform with over 1,000 wine reviews being published each month for Premium subscribers.

This includes all wines featured in the magazine and the panel tastings in full, in addition to exclusive content and large vintage overviews. It is also compatible with cellartracker.com.

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