MEDIA INSTITUTE · 3/3/2016 · Source/Medium = an Analytics dimension that combines the dimensions Source and Medium. Source/Medium is formed by the aggregation of two other reports:

MEDIA INSTITUTECopyright 2016 JB Media Institute LLC

Google Reporting Made Easy

Sarah BenoitDirector of Training & Lead Instructor

JB Media Institute Copyright JB Media Institute LLC 2016

Learn the Basics First!


Audience Overview = Users + Pageviews + Sessions

Geo Mobile

AcquisitionSEO (Google Search Console)

SocialReferral

Behavior Site Content

Site Speed

Verify the Google Search Console


www.Google.com/webmasters/tools Under Acquisition > SEO = Google Search Console data

This tools tracks: Google rankings Links to your site Mobile Usability

Index status Crawl Errors/Crawl Stats

Sitemap submissionSecurity Issues /Manual Actions

1. Understand Channels, Sources, and Mediums


How does Channel Grouping work? A default channel grouping is created by Google Analytics within every profile view. The channels created within it are system defined, and they will automatically identify and categorize traffic sources into the following channels: Organic, Paid Search, Display, Email, Direct, Social and Referral.

Channel groupings can be customized in more advanced strategies.


Channels

Sources and Mediums


Source = the origin of your traffic, such as a search engine (for example, google)

or a domain (example.com)...where the user is coming from.

Medium = the general category of the source, for example, organic search

(organic), cost-per-click paid search (cpc), web referral (referral).

Source/Medium = an Analytics dimension that combines the dimensions Source

and Medium. Source/Medium is formed by the aggregation of two other reports:

source, and medium, the method utilized (e.g., organic). Every session in Google

Analytics has a source and a medium associated, always. Examples of

Source/Medium can include google/organic, example.com/referral, and

newsletter9-2014/email.

http://www.jellyfish.net/blog/understanding-google-analytics-channel-grouping-and-the-other-channel/

Sources and Mediums


Sources can include: ● google (the name of a search

engine)

● facebook.com (the name of a

referring site)

● spring_newsletter (the name of

one of your newsletters)

● and direct (users that typed your

URL directly into their browser, or

who had bookmarked your site).

Mediums can include: ● organic (unpaid search)

● cpc (cost per click, i.e. paid search)

● referral (referring sites)

● email (the name of a custom

medium you have created)

● none (direct traffic has a medium

of “none”)

See more at: http://www.jellyfish.net/blog/understanding-google-analytics-channel-grouping-and-the-other-channel/

http://www.jellyfish.net/blog/understanding-google-analytics-channel-grouping-and-the-other-channel/#sthash.LuysNyYg.dpuf

http://www.jellyfish.net/blog/understanding-google-analytics-channel-grouping-and-the-other-channel/


Sources / Mediums

2. Create Simple Goals to Track Conversions

Copyright JB Media Group LLC 2016

Creating Goals in Google Analytics will populate the Conversions section of your tracking.

Creating Goals can be simple or more advanced based on your needs.

Some Goals, like Events must be set up using Javascript and/or the Google Tag Manager. You may need help from a designer or developer if you are not comfortable doing this work yourself.

Learn more at: https://digitalmarketinginstitute.com/blog/google-analytics-goals-guide-set-track-bottom-line-kpis https://developers.google.com/analytics/devguides/collection/analyticsjs/events#overview

https://digitalmarketinginstitute.com/blog/google-analytics-goals-guide-set-track-bottom-line-kpis



https://developers.google.com/analytics/devguides/collection/analyticsjs/events#overview




Google Analytics Goals




3. Use Tracking Filters


● When viewing data it is important to use filters.

● First and foremost remove tracking for yourself and people in your office that use the site regularly.

● This makes all of your data more accurate.

● Also anyone dealing with ghost referral traffic can use this tool to clean up and remove the phantom sites being reported as referrals.

https://support.google.com/analytics/answer/1034823#Permissions







Predefined Filters


● Exclude/Include only traffic from the ISP domain: use this filter to exclude/include only traffic from a specific domain, such as an ISP or company network. When specifying the domain name, do not include the host server label (e.g., specify example.com, not www.example.com).

● Exclude/Include only traffic from the IP addresses: use this filter to exclude/include only clicks from a certain source IP address. You can filter a simple range of addresses by using the that begin with or that end with options.

● Exclude/Include only traffic to the subdirectories: use this filter to exclude/include only traffic to a particular subdirectory (such as /motorcycles or /help/content/faq).

● Exclude/Include only traffic to the hostname: use this filter to exclude/include only traffic to a particular hostname (such as sales.mydomain.com or support.mydomain.com).

https://support.google.com/analytics/answer/1034823#Permissions https://support.google.com/analytics/answer/1033162?hl=en



https://support.google.com/analytics/answer/1033162?hl=en

https://support.google.com/analytics/answer/1033162?hl=en



4. Dashboards


According to Google:

Create your own or use a preset template created by others. Choose from a blank canvas, to a starter dashboard, or importfrom the gallery.


Dashboards

5. Custom Reports


According to Google:

Learn about dimensions and metrics: https://developers.google.com/analytics/devguides/reporting/core/dimsmetsLearn how to make custom reports: https://support.google.com/analytics/answer/1151300?rd=1

https://developers.google.com/analytics/devguides/reporting/core/dimsmets

https://support.google.com/analytics/answer/1151300?rd=1

Always Remember...


Thank you for your attention!Presenter: Sarah Benoit

[email protected] ~ JBMediaGroupLLC.com


mailto:[email protected]



Documents

MEDIA INSTITUTE · 3/3/2016 · Source/Medium = an Analytics dimension that combines the dimensions Source and Medium. Source/Medium is formed by the aggregation of two other reports: