media kit 2008

Updated 10/07

Style at Home is Canada’s decorating magazine. Each issue features inspiring and

accessible interiors, beautiful décor projects, a look at the latest home and style

trends, and extensive cross-country shopping information. It is distinguished in the

market by its friendly voice and takeaway value on every page, which clearly say to

the reader, “You can do this!” By offering hundreds of stylish yet easy decoration

ideas, Style at Home helps people feel good about their homes.

mission statement

FAST FACTS

Positioning:  Canada’s Decorating Magazine

Frequency: 12 x year plus Kitchen + Bath Special.

Circulation: 230,028 ABC June 07

Launch date: 1997

Cover Price: $5.50

Audience: 1,610,000 (PMB 07 Age 12+)

Web: styleathome.com

regular columns   *Home Page: Letter from the editor

  *Letters from Home:  Letters from our readers

  *Style At Home.com:   A sneak peek at what’s online this month at styleathome.com, Canada’s Online Decorating Magazine

  *Home & Style:   Decorating, design and style -- the best of what’s new for your home.

  *Design Lesson:   Style at Home’s decorating editor Kimberley Seldon shares her design do’s and don’ts on a design or decorating subject.

  *Shopping etc.:   Where to go, what to buy: the magazine’s roundup of new and must-visit décor stores across Canada.

  *High/Low:   Style at Home’s signature and most popular regular column: a comparison of two decorating vignettes, one with higher-end items and the other an interpretation showcasing lower-price point items. We show you where to splurge and save on the looks you love. 

  *Inside Design:   An exclusive Style at Home interview with a renowned person of design -- international stars, designers, decorators, gardeners, organizing experts.

  *Home Library:   Reviews of our favourite new design and decor books. Plus a guest from the world of design shares all-time favourite titles.

  We Love It!:   Style at Home’s editors choose their favourite products, covering a wide variety of themes from month to month.

  Style Find:   Antique expert and stylist Kevin Austin goes shopping for decorative pieces at antique and flea markets and stores, then shows how to give them a brand new stylish life at home.

  Object Lesson:   Senior design editor Margot Austin takes well-known design icons -- like the klismos chair, tuxedo sofa, hundi lantern, blue willow china -- and explains what they are and how they came to be.

  Tech Style:   Choosing, placing and using great technology in your home – and make it look fabulous.

  *Organizing 101:   Style at Home’s organizing expert Kathleen Dore tackles one area of the home each issue and shows how easy it is to declutter and what a profound effect tidying up can have on your life.

  Before & After:   Inspirational room makeovers.

  Small Spaces:   Beautiful and functional rooms that make the most of limited space.

  *Ask Us:   Senior Design Editor Margot Austin answers readers’ design/decor dilemmas.

 *Entertaining at Home:   A regular section: Food and entertaining trends, products and recipes for the stylish at-home host.

  *Wine & Spirits:   Wine and spirits author and broadcaster Konrad Ejbich explores a dif-ferent libation each issue.

  *Where to Find It:   Style at Home’s essential all-Canadian monthly shopping guide to prod-ucts and services featured in the magazine. Plus, bonus sidebars from several stories in that issue. A must-read section!

  *Window Shopping:   The last page (or first page for those who start at the back!): a monthly display of 9 to 12 examples of a particular design trend.

   Get the Look:   Love the look of international interiors? We take a designer’s room and source look-alikes available in Canada to get the look.

  You Can Do It! (NEW):   Décor projects for adding that final finishing touch.

* In every issue

  January 08  Space October 29 Material November 5 On Sale December 10 Special Issue: The High/Low Issue (plus Trends We Love!) style at home’s most popular signature column, High/Low, comes to life in a special issue celebrating quality, fine design and the best of the new trends, presented in the well-loved High/Low format.

  February 08 Space November 19 Material November 26 On Sale January 7 The Comfort Issue Our ‘Comfort Issue’ for the cosying-up time of year celebrates all that makes your home a haven. From sofas to beds, books to scents in your home, style at home indulges us in the comfort we all crave.

  March 08 Space December 17 Material December 21 On Sale February 4 Small Spaces & Furniture Space is the ultimate luxury. This issue features big-impact style in scaled-down spaces. Plus, a look at what’s new in furniture, and how to choose pieces with confidence.

April 08 Space January 21 Material January 28 On Sale March 3 Colour & Inspiration Our best-selling Colour issue provides answers to the most often-asked questions by starting at the beginning: where do you find inspiration? Designers and other colour pros talk about how they find inspiration for creating their colour schemes.

Spring SIP 08   Space February 11 Material February 18 On Sale March 24 Kitchen & Bath Canada’s bestselling must-have guide to renovating and decorating the two most investment-worthy rooms in the home. Inspiring case studies and news of all the latest appliances, finishes, styles and the details that make the difference between ho-hum and fabulous.

May 08 Space February 25 Material March 3 On Sale April 7 Outdoor Living Gardening, entertaining and beautifying our exterior living spaces tops everyone’s list at this time of year. Urban and suburban gardens feature beautifully landscaped outdoor rooms with on-trend outdoor furniture and fabric to make them comfortably stylish. Condo terraces are made over for comfort and more space.

June 08 Space March 24 Material March 31 On Sale May 5 Design Solutions & How-to Understanding fundamentals of decorating and design takes the mystery out of home décor for everyone. Interiors designed by some of Canada’s top design professionals illustrate how a designer goes about finding inspiration and creating a home that works beautifully.

July 08 Space April 21 Material April 28 On Sale June 2 Flea Markets & Style for Less style at home wrote the book on affordable, stylish interior design and decorating. Well-priced objects in need of some tender loving care to make them over into stylish décor elements require inspiring ideas and new products, such as fabric, paint, stain, tools and hardware. Accessible décor that doesn’t scrimp on style!

August 08 Space May 19 Material May 26 On Sale June 30 So Simple Weekend Living Relaxed, refreshed, simply summer. Weekend living calls for pared-back décor and outdoor entertaining ideas. Visit Canada’s lakeside cottages and city homes that dress down for warm weather months.  

September 07 Space June 23  Material June 30 On Sale August 4 The Organizing Issue/Kitchens Storage ideas, editing, spatial design, improving traffic flow, are just a few of the organizing areas our readers love to read about. This issue highlights what’s new in kitchen design including materials, appliances and the latest looks and styles, plus stunning examples of a wide variety of kitchens and how the best flow easily into the rest of the house.

  October 08 Space July 21 Material July 28 On Sale September 1 Before & After/Baths style at home's always-popular Before & After issue shows what imagination and thoughtful planning can accomplish. Before and after pictures add the essential then-and-now element to our renovated interiors. Hundreds of ideas for remodeling and redecorating both traditional and modern interiors. The newest looks for fall in fabrics, flooring, wall coverings, and paint colours are highlighted.

  November 08 Space August 25 Material September 1 On Sale October 6 Get Ready for the Holidays! style at home is making a list! Seasonal decorating, beautiful gift wrapping, make-ahead entertaining, personalized gifts -- our holiday projects highlight festively elegant ideas, big and small, that let readers get started now and coast calmly into the busy holiday season. Planning guides help readers get motivated and stay on track.

  December 08 Space September 29 Material October 6 On Sale November 10  Holiday Decorating & Entertaining Gorgeous gift giving and wrapping ideas, stunning interior and exterior decorating, and beautifully festive tabletop designs set the perfect mood. Now’s the time to entertain with flair: from casual holiday gatherings to a swank New Year’s Eve do, we’ll show readers how to plan parties with ease.

Please note that editorial is subject to change.

editorial calendar 2008NEW

 Later Closing Dates in 2008!   Style at Home has

shortened our production schedule to give our clients more time.

All deadlines are firm.

demographic profile

PMB 2007Demographic  Population  Style at Home Reader   Index       (%)  000  (%)  IndexAGE12+ 100% 1,610 100% 100 18-49 54% 1,021 63% 117 25-49 43% 899 56% 129 35-49 27% 569 35% 129 25-54 52% 1,040 65% 125 Average age    43  40

HOUSEHOLD INCOMEHHI $50,000+ 60% 1,143 71% 119 HHI $75,000+ 38% 820 51% 135 HHI $100,000+ 22% 523 32% 147 HHI $125,000+ 11% 299 19% 166 HHI $150,000+ 7% 163 10% 153 Average HHI    $68,613  $81,358 

EDUCATIONCollege + 11% 189 12% 107 University + 20% 416 26% 130 BA + 18% 355 22% 122

OCCUPATIONMOPE 19% 394 24% 129 White Collar 18% 406 25% 138

GENDERFemale 51% 1,200 75% 147

REGIONMaritimes 7% 115 7 % 97 Ontario 39% 843 52 % 135 Man/Sask 7% 111 7 % 105 Alberta 10% 192 12 % 119 BC 13% 241 15 % 112 Toronto 16% 365 23 % 138 Vancouver 7% 148 9 % 132 Calgary 3% 62 4 % 117

Community Size 100M+  67%   1,177   73%   109 

Homeowners 75% 1,291 80% 107 Principal grocery shopper 63% 1,186 74% 116

FAMILY STATUSMarried 58% 1,076 67% 116 Kids under 18 42% 747 46% 111 in the householdFemale head of household 42% 1,021 63% 150

READERSHIP HIGHLIGHTSEnglish Speaking Adult 71% 1,449 90% 126 Readers 18+

All Canada 12+, 2007 Print Measurement Bureau.

RATE CARD 2008 GROSS $ – 4 COLOURFREQUENCY  1x  3x  6x  9x  12x

NATIONAL EDITION

Page $15,485 $15,020 $14,710 $14,400 $13,935

2/3 Page $13,270 $12,870 $12,605 $12,340 $11,945

Guide Page $12,385 $12,015 $11,765 $11,520 $11,145

1/2 Page $11,620 $11,270 $11,040 $10,805 $10,460

1/3 Page $8,525 $8,270 $8,100 $7,930 $7,675

1/6 Page $5,625 $5,455 $5,345 $5,230 $5,065

Double Page Spread $29,420 $28,535 $27,950 $27,360 $26,480

1/2 DPS $19,305 $18,725 $18,340 $17,955 $17,375

ONTARIO EDITION

Page $12,405 $12,035 $11,785 $11,535 $11,165

2/3 Page $10,620 $10,300 $10,090 $9,875 $9,560

Guide Page $9,910 $9,615 $9,415 $9,215 $8,920

1/2 Page $9,290 $9,010 $8,825 $8,640 $8,360

1/3 Page $6,820 $6,615 $6,480 $6,345 $6,140

DPS $23,545 $22,840 $22,370 $21,895 $21,190

1/2 DPS $15,450 $14,985 $14,680 $14,370 $13,905

WESTERN EDITION

Page $9,310 $9,030 $8,845 $8,660 $8,380

2/3 Page $7,960 $7,720 $7,560 $7,405 $7,165

Guide Page $7,470 $7,245 $7,095 $6,945 $6,725

1/2 Page $6,960 $6,750 $6,610 $6,475 $6,265

1/3 Page $5,110 $4,955 $4,855 $4,750 $4,600

DPS $17,690 $17,160 $16,805 $16,450 $15,920

1/2 DPS $11,850 $11,495 $11,260 $11,020 $10,665

NATIONAL EDITION COVERS

IFS $35,310 $34,250 $33,545 $32,840 $31,780

IBC $18,580 $18,025 $17,650 $17,280 $16,720

OBC $20,130 $19,525 $19,125 $18,720 $18,115

national rates

METHOD OF PRODUCTION• STYLE AT HOME is printed by high-speed web offset at a resolution of

266dpi/133lpi, and perfect bound.• Folding and trimming are subject to variation.• Please adhere to the live area specifications as stated above.• Text type should be a minimum of 8 point. Reverse type less than

12 point is not suitable for reproduction. STYLE AT HOME is not responsible for reproduction of type sizes smaller than those mentioned for thin, serif type.

• All ads with bleed must have 1/4” bleed on all 4 sides.

MATERIAL SHIPMENTPlease send all advertising material contracts and insertion orders to the address below by their respective closing dates.STYLE AT HOMEAttn: Advertising Sales25 Sheppard Ave. W., Suite 100North York, Ontario M2N 6S7Tel: 416-733-7600Fax: 416-218-3598Please supply material to the following specifications to ensure accurate reproduction.

PREFERRED MATERIAL PREPARATION• PDF X1a – the file MUST meet the PDF X1a file standard. Postscript

files must meet file specifications. Information regarding both PDF X1a’s and postscript files is available upon request.

• We also accept PDF files.• We do not accept TIFFITS nor CT LW files.• Do not use RGB art, keep all colours CMYK.

• Digital files supplied on CD, DVD or Zip disk (No SyQuest or floppies).

NOTE: All ads require a high resolution “contract quality” proof. If one is not supplied we cannot guarantee colour reproduction.

ELECTRONIC TRANSFER• Material sent through to our FTP site MUST be COMPRESSED 

into .SIT or .SEA format.• Please note that we will accept files with a maximum com-

pressed size of 20MB.Please use the following steps:1 To log onto the FTP server, use your FTP software and log on to: ftppub.transcontinental.caUSER ID: advertPassword: teezerFile naming convention: Brand.Publication ie: walmart.styleathome• Do not set any directory at this time.• When you log in you will see the following folders: Business,

Canadian Home Workshop, ClipAndSave, Custom Publishing, IT Business, Open&Save, Pickup, Seniors, Specs, Sports, TV Guide, Womens.

• Within each of these are the various publications.2 Place your file in the STYLE AT HOME subfolder of the Womens folder. You will not see the file once it’s uploaded, as these are merely drop folders.3 After uploading the file, please fax a copy of the ad to STYLE AT HOME at 416-218-3598.4 Send your contract quality proof to the Advertising Sales address.

production specificationsMechanical Requirements

Advertising Unit    Live Area    Trim Size    Bleed Size

Double Page Spread 16-1/2” x 10” 17” x 10-1/2” 17-1/2” x 11”

Full Page 8” x 10” 8-1/2” x 10-1/2” 9” x 11”

2/3 Vertical 5” x 10” 5-1/2” x 10-1/2” 6” x 11”

Half Horizontal Spread 16-1/2” x 4-3/4” 17” x 5-1/4” 17-1/2” x 5-3/4”

1/2 Horizontal 8” x 4-3/4” 8-1/2” x 5-1/4” 9” x 5-3/4”

Guide/Digest Page 5” x 7-1/6” 5-1/2” x 7-2/3” 6” x 8-1/6”

1/3 Vertical 2-3/8” x 10” 2-7/8” x 10-1/2” 3-3/8” x 11”

1/3 Square 5” x 4-3/4” 5-1/2” x 5-1/4” 6” x 5-3/4”

1/3 Horizontal 8” x 3-1/4” 8-1/2” x 3-1/2” 9” x 4”

2/3 Horizontal 8” x 6-1/2” 8-1/2” x 7” 9” x 7-1/2”

1/2 Vertical 3-3/4” x 10” 4-1/4” x 10-1/2” 4-3/4” x 11”

Mechanical Requirements

PROCEDURES FOR SUPPLIED INSERTS

To ensure proper control and insertion of supplied inserts, the following procedures

must be strictly adhered to when shipping inserts into Transcontinental – Owen

Sound Division.

RECEIVING APPOINTMENT

Before shipping any material into the Owen Sound Plant an appointment must be

made at least 24 hours in advance through the receiver: telephone 519-371-5171, 

ext. 372. The receiver can be contacted between 8:00 a.m. and 4:30 p.m. Monday

through Friday. Weekend deliveries can be set up in advance. Deliveries are to be made

no later than 5 working days and no sooner than 10 working days prior to the insertion

date. Weeks which contain a statutory holiday will advance all delivery deadlines by

a minimum of 24 hours. Due to space constraints, only quantities necessary for the

current issue can be accepted. Please do not send in more than one issues worth.

BILL OF LADING INFORMATION

1/Name of the insert or code 2/Date and/or month of the insert 3/Actual name of

the publication that the insert is for 4/Number of pieces, skids and/or cartons on

truck or trailer. When more than one trailer is used, the last bill should be marked

FINAL 5/Total number of copies on each truck and/or trailer being used 6/Ship to

Transcontinental RBW Graphics 2049 20th Street East, Owen Sound, Ontario N4K

5R2 Attn: Ingrid Bader

FOR OUT OF CANADA CUSTOMERS/SUPPLIERS

Out of Canada customers need to supply a commercial invoice with their shipments

the carrier has to go through a broker in order to clerar customs and this info whould

be noted on the form. If you do not have a broker you can use our broker affiliated

when sending small parcels overnight, please use FedEx, as they have their own broker

to clear customs.

CARTONS When cartons are used they should be fully packed, properly sealed and the

weight per carton should not exceed 40lbs each carton label must display the name of the

actual insert/issue/publication, the content quantity and CSR contact. Each carton

must be labeled on both ends. Each carton must contain the same number of copies

with the last carton being the balance. These requirements also apply to skids.

BANDING When banding skids, the bands should be tight but not to the extent of

damaging the insert being supplied. When skids are loaded on the trailer they must

not be double decked.

BUNDLING We are only capable of working with logged signatures that are 1/No

more than 36” in length 2/Do not weigh more than 80 lbs. Please advise your supplier

that our docks are 4 feet high which is a standard trailer height.

insert shipping instructions

insert packing instructions

advertising terms and conditionsCOPY AND CONTRACT REGULATIONS

contacts

a) Publisher reserves the right to change the rates in this card by giving 30 days notice in writing of such changes to contract holders and by general notification of changes in Canadian Advertising Rates and Data. Volume or frequency contract advertiser’s first insertion must be published within one month of receipt of the contract and the contracted linage or insertions must be completed within 12 months from the date of the first insertion in order to qualify for volume and frequency discounts. If contracted linage volume is not completed within 12 months the advertiser will be short rated at the prevailing rate card rates. Special position contracts are non-cancellable and require 90 days notice if contract is not going to be renewed.b) Advertisers and/or advertising agencies assume full responsibility for all contents of advertisements and any claim made against the publisher because of such content. Publisher reserves the right to refuse any or all copy deemed by the publisher to be unsuitable.c) Publisher does not accept responsibility for the print quality of the color reproduction if the advertiser has not sent a contract quality proof with the ad.d) Publisher shall not be subject to any liability whatever for refusing to publish any advertisement, or for errors in any advertisement however caused beyond the amount the advertiser paid for such advertisement.e) Publisher shall not be subject to any liability for any failure to publish or circulate all or any part of any issue because of strikes, work stoppages, accidents, Acts of God, or any other circumstances not within the control of the publisher.f) All proofs and material, etc. will be destroyed by the publisher if not requested within 2 months after publication date.g) Until all related advertising charges have been paid, the publisher owns the copyright in any advertisement.h) Advertising space is for the sole use of the advertiser and may not be assigned or transferred to a third party.i) Cancellations will not be accepted after space closing date.j) All invoices are payable on receipt of invoice. Interest at the rate of 1.5% per month will be added to overdue amounts.k) Accounts payable in Canadian funds (or US funds at current rate of exchange).Ad agency commission 15%

SALES OFFICE 25 Sheppard Ave. W., Suite 100 Toronto, Ont. M2N 6S7 Tel: 416-733-7600 Fax: 416-218-3636

Western Sales Office 2608 Granville St., Suite 500 Vancouver, B.C. V6H 3V3 Tel: 604-877-7732 Fax: 604-877-4838

Eastern Canada Sales Office 2001 rue university, bureau 900 Montreal, Que. H3A 2A6Tel: 514-499-0317 Fax: 514-848-9779

Eastern U.S. Sales Office 67 Irving Pl., 9th floorNew York, N.Y. 10003Tel: 212-343-0062 Fax: 212-343-0245