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09/08/09
MEDIA KIT 2010
ePark10 - SERVICES
\ Creative ServicesWeb Design & Development
Email Marketing Design
Banner Ad Design
\ Email & Mobile Marketing Platform
Web2Text
SMS/MMS Promos
Auto-Responders
\ Digital Marketing
Search Marketing
Pay Per Click
Search Engine Opt (SEO)
Social Media Marketing / ePR
Online Display Advertising
Digital Video & Animation
\ Technology Services
e-Commerce Sites
Intranet & Extranet Development
Web Based Data Systems
Web Application Development
Web Technology Consulting
e-Newsletters
Postcards-Promotions
Data Management
Custom e-Surveys
Customer Profiles
Web Forms & Information on Demand
Real-Time Reporting
Digital Video & Animation
Mobile Marketing
\ Strategic ServicesWeb Strategy Email Marketing StrategyLead Management List Brokering / Management Marketing/Communication Planning
A u t o m o t i v e G r o u p s
Follow us: . © 2009 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark. Privacy Policy Sitemap
Who We Help
Agencies
Automotive Groups
Corporate Brands
Franchise Systems
Manufacturers & Dealers
Multifamily
Home › Who We Help
Local Online Marketing Solutions for Automotive Businesses, in Reach. Whether you’re an OEM, dealer group or single-point auto dealership, you already know how valuable online advertising is to your business. What you may not know is that a locally-targeted Internet marketing campaign is the most affordable, effective and easiest way to bring more local consumers into your showrooms. We’ve run thousands of successful digital advertising campaigns for auto groups with multiple locations. So let us put our experience to work for your organization.
As a pioneer and leader in the local online advertising industry, we know how to create and manage integrated, multi-level Internet marketing campaigns that address your specific goals and needs. Whether you want national campaigns, regional co-ops or single-dealership strategies, we’ll work with you to find the perfect blend.
With ReachLocal, Auto Groups get:
Strong Brand Control. Your brand is your most valuable asset. So whether you need brand guidelines, best practices, web solutions or more, we’ll develop a program that delivers and protects your brand message consistently across all the locations you serve.
The Broadest Reach Online. We deliver best-in-class online advertising solutions and the deepest publisher relationships that put your brand in front of consumers at every purchase readiness level as they surf, search, and socialize online.
ReachSearch™. Our search engine advertising solution that covers 98% of the places North Americans search online. *Hitwise 2009
ReachDisplay™. Our display advertising network reaches over 90%* of US Internet users across thousands of their favorite national and local news, entertainment, lifestyle and automotive sites. And whether your potential consumers are spending time on a site that’s all about autos, or just surfing variety sites (like the local newspaper), ReachDisplay Behavioral for Auto ensures your ad is seen by consumers who actually want to hear from you. Reaching the right audience at the right time has never been easier. *Estimate based on comScore and ReachLocal proprietary data.
l Performance-Based Optimization. Built into every ReachLocal campaign is conversion-based optimization: technology that learns over time which sites and keywords drive the most conversions, then twice daily it automatically shifts more dollars towards those high-performing elements. The result? Better performance and higher ROI on your advertising spend. l Detailed Reports That Prove Performance. Monitor the ROI of your campaigns with deeply detailed reports that track all web activities and phone calls generated by your ads. See for yourself where your dollars yield more conversions, then apply those key learnings to different regions to turn up the performance for other campaigns. l The Power of Independence. By advertising directly to potential consumers online, you have more control over building your brand name and getting more exposure to stand out from the pack. Only ReachLocal offers automotive businesses like yours a chance to advertise directly to the consumer – not through a third party. Spend less for leads with the most efficient, local-focused marketing strategies available, and get the nitty-gritty breakdown of how your budget is bringing in more phone calls and visits with our detailed online reports.
Ready to see what ReachLocal can do?
Contact us today for your free customized proposal!
Publishers Services
Consulting
Creative Solutions
Display Advertising
Search Engine Advertising
Tracking
Performance
Success Stories
Facts and Figures
Reporting
Reverse Proxy
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Main
About ReachLocal
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Contact Us
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UK
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Xchange Media
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ABOUT REACHLOCAL CONTACT US REACHLOCAL SITES
ePark10 Call (228) 243-5467ReachLocal PartnerePark10
Call Ron Goodman Digital Media Consultant(228) 243 - 5467
Call Ron Goodman at (228) 243 - 5467
ePark10 – Call Ron Goodman Digital Media Consultant at (228) 243-5467
VALUE BRONZE SILVER GOLD PLATINUM Total 6 Months Cost Total Man Hours 100 168 300 478 812
Hourly Rate $ 29.9 $ 29.1 $ 28.3 $ 28.2 $ 19
On-page Optimization Keyword Research 15 25 52 84 120
Title Tag Optimization
Robots.txt Optimization
W3c Validation Working on HTML Source Code
Image & Hyperlink Optimization
Header Tag Optimization
PageRank Sculpting
Local Search Website Optimization Local Search Engine Submission
Customer Review Submission
hCard Integration
Updating Pages for Local Search
Website Usability & Conversion Installing Usability Tool on Website
Monthly Website Conversions Tracking
Content Optimization Website Content Writing 5 10 15
Blog Writing 3 6 9 Article Writing 6 12 18 Press Release Writing 1 2 3
Total 15 30 45
Web 2.0 and Social Media Optimization Social Bookmarking 20 30 50 75 100
Blog Submission
Press Release Submission 10 20 30
Article Submission 15 25 35
PowerPoint Presentation Submission
10 15 15 15
Video Submission 20 30 40 50
Photo Sharing 15 15 15 RSS Feeds
Link Development Manual Link Requests to Related Sites
450 600 1140 1475 1625
One Way Links 50 75 100 125 150
from Directory Submissions
Other Activities Google, Yahoo & MSN Sitemap Creation
Google Base Feeds *
Upto 25 products
Upto 50 products Upto 75 products
Upto 100 products
Reports Google Analytics (Statistics)
Current Performance
Monthly SEO Report
Customer Support Email Chat Telephone
We also provide À la carte service for $20 per hour in which you can decide which services you want.
Social Media Optimization Google and other search engines have started including Local search, Press Releases, Videos, Products, etc in their main search results. Hence the overall SEO strategy should include some form of Web 2.0 and Social Media optimization. This can be as simple as submitting your website to select few local directories to a complex task of creating a video about your business and making it popular on sites like You Tube or rank the video on Google search for your website keywords. NOTE: * Google base feeds - If you are offering products. * Video Optimization - If you have video presentation of your business, we shall submit to various sites with optimized tags.
ePark10Product Options
Page 1 of 4
Video SolutionsOne size definitely doesn’t fit all, so we’ve created a range of solutions to meet the varying needsand budgets of your customers. In our extensive experience with online marketing firms, we havefound that different customers, even in the same industry, require different types of videos. As aresult, we have used the knowledge we have gained to simplify the product offerings and ourproduction process to make it simple to sell, easy to buy and fast to produce.
Video StylesWe recommend offering three styles of videos to your customers in a good, better, best productsuite. The products we recommend are the Ready Ads, Montage Style and Original style videos.In our experience, we have found that this set of products will meet the needs of nearly all of youradvertisers. However, if we should find the need to create a new video package for youradvertisers, we will be happy to work with your team to create a new product.
Ready AdsOur Ready Ad product is an online library 15-30 second pre-produced videos ads which could becustomized by the advertiser via an online application. The ads include industry specific ads formany of the most common businesses as well as general concept ads. Many of the Ready Adsallow for various degrees of customization to fit the needs of the advertiser including customizingon-screen text, recording customized voiceover and inserting customer-provided images.
Montage Style VideosThe Montage Style will provide an option for customers who do not want to appear in their videoor do not have a need for us to capture original footage. This style combines pre-existing imagesand/or footage provided by the advertiser or from our extensive library of stock images andfootage with a professionally-written script and voiceover narration to create a unique customvideo ad. This style eliminates the need for an on-location shoot, significantly reducing costs.
Original Style VideosOriginal combines original footage captured at your customer’s location with a professionally-written script and voiceover narration to create the most effective video ad. This is our mostpopular solution for directory advertisers.
Video Solutions PricingBelow is a snapshot of your pricing for all of the video packages. We have included both 30-second and 60-second pricing options for our Montage and Original packages. Offering all ofthese packages to a customer would probably confuse them and slow the sales process, so wecan work with you to select the most appropriate options. This approach gives you the flexibilityto meet the varying needs of your customers.
ePark10. | T 228-243-5467 | F 702-442-6355 | www.epark10.com
ePark10 Product Options
Video Style Length
Customized Text Only
Cost
$249
$279
$299
$649
$799
$1249
$1399
ReadyAds Customized Text and Voiceover
Customized Text, Voiceover and Images
30 Second
60 Second
30 Second
60 Second
Montage Style
Montage Style
Original Style
Original Style
Video Package AssumptionsBelow are the associated assumptions for the Video packages priced and described above.
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PixelFish will receive orders electronically or via a web interface provided by PixelFishOrders will include the following: o Company name as it will appear in the ad o Company address, phone number and URL as it will appear in the ad o Contact name and email address o Shoot date, time and location for videos requiring a shoot o Any images or logos provided by the advertiser o Answers to a few brief questions about the advertiserPixelFish will provide a single videographer who will be on-location for 1 hour to capturevideo footage for a 30-second video and 2 hours for a 60-second videoPixelFish will contact the advertiser to confirm the shoot dateIf a shoot is cancelled less than 24 hours prior to the shoot, a shoot cancellation feeof $200 will apply (we are charged this by the shooter as they are unable to fill the timewith other work with such short notice)If the advertiser requests additional field production time, either in advance or while ourvideographer is on-location, a fee of $200 per hour will applyThe advertiser will have one review and re-edit of their videoShould the advertiser request any changes to the video beyond what is allowed, a re-editfee of $200 will apply
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ePark10. | T 228-243-5467 | F 702-442-6355 | www.epark10.com
Page 3 of 4
ePark10 Product Options
Video Package DetailsThe following are the details for the Montage and Original video packages priced above.
Description
Montage Style Video • Production of a video up to 30-seconds or 60-seconds in length • Pre-production planning and scheduling • Create original concept design and script development, including voiceover dialogue • Integrate client supplied images and logo as well as our stock footage • Record professional voiceover narration • Post-production required to create your video including editing, graphics, royalty free music and narration • One video review and revision
Original Style Video • Production of a video up to 30-seconds or 60-seconds in length • Pre-production planning and scheduling • Create original concept design and script development, including voiceover dialogue • One hour on-location video shoot for a 30-second video (2 hour for 60-second video) by a one person crew • Record professional voiceover narration • Post-production required to create your video including editing, graphics, royalty free music and narration • One video review and revision
ePark10. | T 228-243-5467 | F 702-442-6355 | www.epark10.comPage 4 of 4
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“Let Us Show You How”“Let Us Show You How”“Let Us Show You How”“Let Us Show You How” Call Digital Marketing ConsultantCall Digital Marketing ConsultantCall Digital Marketing ConsultantCall Digital Marketing Consultant Ron Goodman at (228) 243Ron Goodman at (228) 243Ron Goodman at (228) 243Ron Goodman at (228) 243----5467546754675467