11
09/08/09 MEDIA KIT 2010

Media Kit 2010

Embed Size (px)

Citation preview

Page 1: Media Kit 2010

09/08/09

MEDIA KIT 2010

Page 2: Media Kit 2010

ePark10 - SERVICES

\ Creative ServicesWeb Design & Development

Email Marketing Design

Banner Ad Design

\ Email & Mobile Marketing Platform

Web2Text

SMS/MMS Promos

Auto-Responders

\ Digital Marketing

Search Marketing

Pay Per Click

Search Engine Opt (SEO)

Social Media Marketing / ePR

Online Display Advertising

Digital Video & Animation

\ Technology Services

e-Commerce Sites

Intranet & Extranet Development

Web Based Data Systems

Web Application Development

Web Technology Consulting

e-Newsletters

Postcards-Promotions

Data Management

Custom e-Surveys

Customer Profiles

Web Forms & Information on Demand

Real-Time Reporting

Digital Video & Animation

Mobile Marketing

\ Strategic ServicesWeb Strategy Email Marketing StrategyLead Management List Brokering / Management Marketing/Communication Planning

Page 3: Media Kit 2010
Page 4: Media Kit 2010

A u t o m o t i v e G r o u p s

Follow us:       .                  © 2009 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark. Privacy Policy   Sitemap

Who We Help

Agencies

Automotive Groups

Corporate Brands

Franchise Systems

Manufacturers & Dealers

Multifamily

Home › Who We Help

Local Online Marketing Solutions for Automotive Businesses, in Reach. Whether you’re an OEM, dealer group or single-point auto dealership, you already know how valuable online advertising is to your business. What you may not know is that a locally-targeted Internet marketing campaign is the most affordable, effective and easiest way to bring more local consumers into your showrooms. We’ve run thousands of successful digital advertising campaigns for auto groups with multiple locations. So let us put our experience to work for your organization.

As a pioneer and leader in the local online advertising industry, we know how to create and manage integrated, multi-level Internet marketing campaigns that address your specific goals and needs. Whether you want national campaigns, regional co-ops or single-dealership strategies, we’ll work with you to find the perfect blend.

With ReachLocal, Auto Groups get:

Strong Brand Control. Your brand is your most valuable asset. So whether you need brand guidelines, best practices, web solutions or more, we’ll develop a program that delivers and protects your brand message consistently across all the locations you serve.

The Broadest Reach Online. We deliver best-in-class online advertising solutions and the deepest publisher relationships that put your brand in front of consumers at every purchase readiness level as they surf, search, and socialize online.

ReachSearch™. Our search engine advertising solution that covers 98% of the places North Americans search online. *Hitwise 2009

ReachDisplay™. Our display advertising network reaches over 90%* of US Internet users across thousands of their favorite national and local news, entertainment, lifestyle and automotive sites. And whether your potential consumers are spending time on a site that’s all about autos, or just surfing variety sites (like the local newspaper), ReachDisplay Behavioral for Auto ensures your ad is seen by consumers who actually want to hear from you. Reaching the right audience at the right time has never been easier. *Estimate based on comScore and ReachLocal proprietary data.

l Performance-Based Optimization. Built into every ReachLocal campaign is conversion-based optimization: technology that learns over time which sites and keywords drive the most conversions, then twice daily it automatically shifts more dollars towards those high-performing elements. The result? Better performance and higher ROI on your advertising spend. l Detailed Reports That Prove Performance. Monitor the ROI of your campaigns with deeply detailed reports that track all web activities and phone calls generated by your ads. See for yourself where your dollars yield more conversions, then apply those key learnings to different regions to turn up the performance for other campaigns. l The Power of Independence. By advertising directly to potential consumers online, you have more control over building your brand name and getting more exposure to stand out from the pack. Only ReachLocal offers automotive businesses like yours a chance to advertise directly to the consumer – not through a third party. Spend less for leads with the most efficient, local-focused marketing strategies available, and get the nitty-gritty breakdown of how your budget is bringing in more phone calls and visits with our detailed online reports.

Ready to see what ReachLocal can do?

Contact us today for your free customized proposal!

Publishers Services

Consulting

Creative Solutions

Display Advertising

Search Engine Advertising

Tracking

Performance

Success Stories

Facts and Figures

Reporting

Reverse Proxy

Conversion Based Optimization

Remarketing

Corporate

Main

About ReachLocal

Investors

Contact Us

Careers

Press

Team

Sites

Auto

UK

Australia

Canada

Xchange Media

Xchange Solutions

Directory

Recognition

ABOUT REACHLOCAL CONTACT US REACHLOCAL SITES

ePark10 Call (228) 243-5467ReachLocal PartnerePark10

Call Ron Goodman Digital Media Consultant(228) 243 - 5467

Call Ron Goodman at (228) 243 - 5467

Page 5: Media Kit 2010

ePark10 – Call Ron Goodman Digital Media Consultant at (228) 243-5467

VALUE BRONZE SILVER GOLD PLATINUM Total 6 Months Cost Total Man Hours 100 168 300 478 812

Hourly Rate $ 29.9 $ 29.1 $ 28.3 $ 28.2 $ 19

On-page Optimization Keyword Research 15 25 52 84 120

Title Tag Optimization

Robots.txt Optimization

W3c Validation Working on HTML Source Code

Image & Hyperlink Optimization

Header Tag Optimization

PageRank Sculpting

Local Search Website Optimization Local Search Engine Submission

Customer Review Submission

hCard Integration

Updating Pages for Local Search

Page 6: Media Kit 2010

Website Usability & Conversion Installing Usability Tool on Website

Monthly Website Conversions Tracking

Content Optimization Website Content Writing 5 10 15

Blog Writing 3 6 9 Article Writing 6 12 18 Press Release Writing 1 2 3

Total 15 30 45

Web 2.0 and Social Media Optimization Social Bookmarking 20 30 50 75 100

Blog Submission

Press Release Submission 10 20 30

Article Submission 15 25 35

PowerPoint Presentation Submission

10 15 15 15

Video Submission 20 30 40 50

Photo Sharing 15 15 15 RSS Feeds

Link Development Manual Link Requests to Related Sites

450 600 1140 1475 1625

One Way Links 50 75 100 125 150

Page 7: Media Kit 2010

from Directory Submissions

Other Activities Google, Yahoo & MSN Sitemap Creation

Google Base Feeds *

Upto 25 products

Upto 50 products Upto 75 products

Upto 100 products

Reports Google Analytics (Statistics)

Current Performance

Monthly SEO Report

Customer Support Email Chat Telephone

We also provide À la carte service for $20 per hour in which you can decide which services you want.

Social Media Optimization Google and other search engines have started including Local search, Press Releases, Videos, Products, etc in their main search results. Hence the overall SEO strategy should include some form of Web 2.0 and Social Media optimization. This can be as simple as submitting your website to select few local directories to a complex task of creating a video about your business and making it popular on sites like You Tube or rank the video on Google search for your website keywords. NOTE: * Google base feeds - If you are offering products. * Video Optimization - If you have video presentation of your business, we shall submit to various sites with optimized tags.

Page 8: Media Kit 2010

ePark10Product Options

Page 1 of 4

Video SolutionsOne size definitely doesn’t fit all, so we’ve created a range of solutions to meet the varying needsand budgets of your customers. In our extensive experience with online marketing firms, we havefound that different customers, even in the same industry, require different types of videos. As aresult, we have used the knowledge we have gained to simplify the product offerings and ourproduction process to make it simple to sell, easy to buy and fast to produce.

Video StylesWe recommend offering three styles of videos to your customers in a good, better, best productsuite. The products we recommend are the Ready Ads, Montage Style and Original style videos.In our experience, we have found that this set of products will meet the needs of nearly all of youradvertisers. However, if we should find the need to create a new video package for youradvertisers, we will be happy to work with your team to create a new product.

Ready AdsOur Ready Ad product is an online library 15-30 second pre-produced videos ads which could becustomized by the advertiser via an online application. The ads include industry specific ads formany of the most common businesses as well as general concept ads. Many of the Ready Adsallow for various degrees of customization to fit the needs of the advertiser including customizingon-screen text, recording customized voiceover and inserting customer-provided images.

Montage Style VideosThe Montage Style will provide an option for customers who do not want to appear in their videoor do not have a need for us to capture original footage. This style combines pre-existing imagesand/or footage provided by the advertiser or from our extensive library of stock images andfootage with a professionally-written script and voiceover narration to create a unique customvideo ad. This style eliminates the need for an on-location shoot, significantly reducing costs.

Original Style VideosOriginal combines original footage captured at your customer’s location with a professionally-written script and voiceover narration to create the most effective video ad. This is our mostpopular solution for directory advertisers.

Video Solutions PricingBelow is a snapshot of your pricing for all of the video packages. We have included both 30-second and 60-second pricing options for our Montage and Original packages. Offering all ofthese packages to a customer would probably confuse them and slow the sales process, so wecan work with you to select the most appropriate options. This approach gives you the flexibilityto meet the varying needs of your customers.

ePark10. | T 228-243-5467 | F 702-442-6355 | www.epark10.com

Page 9: Media Kit 2010

ePark10 Product Options

Video Style Length

Customized Text Only

Cost

$249

$279

$299

$649

$799

$1249

$1399

ReadyAds Customized Text and Voiceover

Customized Text, Voiceover and Images

30 Second

60 Second

30 Second

60 Second

Montage Style

Montage Style

Original Style

Original Style

Video Package AssumptionsBelow are the associated assumptions for the Video packages priced and described above.

••

PixelFish will receive orders electronically or via a web interface provided by PixelFishOrders will include the following: o Company name as it will appear in the ad o Company address, phone number and URL as it will appear in the ad o Contact name and email address o Shoot date, time and location for videos requiring a shoot o Any images or logos provided by the advertiser o Answers to a few brief questions about the advertiserPixelFish will provide a single videographer who will be on-location for 1 hour to capturevideo footage for a 30-second video and 2 hours for a 60-second videoPixelFish will contact the advertiser to confirm the shoot dateIf a shoot is cancelled less than 24 hours prior to the shoot, a shoot cancellation feeof $200 will apply (we are charged this by the shooter as they are unable to fill the timewith other work with such short notice)If the advertiser requests additional field production time, either in advance or while ourvideographer is on-location, a fee of $200 per hour will applyThe advertiser will have one review and re-edit of their videoShould the advertiser request any changes to the video beyond what is allowed, a re-editfee of $200 will apply

••

••

ePark10. | T 228-243-5467 | F 702-442-6355 | www.epark10.com

Page 3 of 4

Page 10: Media Kit 2010

ePark10 Product Options

Video Package DetailsThe following are the details for the Montage and Original video packages priced above.

Description

Montage Style Video • Production of a video up to 30-seconds or 60-seconds in length • Pre-production planning and scheduling • Create original concept design and script development, including voiceover dialogue • Integrate client supplied images and logo as well as our stock footage • Record professional voiceover narration • Post-production required to create your video including editing, graphics, royalty free music and narration • One video review and revision

Original Style Video • Production of a video up to 30-seconds or 60-seconds in length • Pre-production planning and scheduling • Create original concept design and script development, including voiceover dialogue • One hour on-location video shoot for a 30-second video (2 hour for 60-second video) by a one person crew • Record professional voiceover narration • Post-production required to create your video including editing, graphics, royalty free music and narration • One video review and revision

ePark10. | T 228-243-5467 | F 702-442-6355 | www.epark10.comPage 4 of 4

Page 11: Media Kit 2010

EEEEpark10park10park10park10

“Let Us Show You How”“Let Us Show You How”“Let Us Show You How”“Let Us Show You How” Call Digital Marketing ConsultantCall Digital Marketing ConsultantCall Digital Marketing ConsultantCall Digital Marketing Consultant Ron Goodman at (228) 243Ron Goodman at (228) 243Ron Goodman at (228) 243Ron Goodman at (228) 243----5467546754675467