Media Kit 2015 - LOCAL

PREMIUM FEATURES

20 15

Most Widely Distributed, African-American

Newspaper Group in North Carolina.

The Charlotte Post Publishing Company, Inc.

P. O. Box 30144, Charlotte, NC 28230

PH: 704-376-0496 l FX: 704-342-2160

&

MEDIA KIT LOCAL

T h e C h a r l o t t e P o s t P u b l i s h i n g C o m p a n y, I n c .

Effective Jan –Dec 2015.

DISPLAY ADS

2 advert i s i ng@thechar l ottepost .com

About TCPPC, Mission & Staff 2

Market Coverage 3

Demographics & Affiliates 4

Prime Category Advertisers 5

Display Rate Card - Local Frequency Discount Color Charge Courtesy Rate

6

Specifications Dimensions Deadlines Format, Color & Text Electronic Transfer Method

7

Distribution By Zip 8

Premium Features Headers & Footers Weather Advertorials

9

Promotional Calendar 1st & 2nd Qtr 2015

10

CONTENT About TCPPC

Celebrating 138 Years of Excellent Journalism & Print Media Services The Charlotte Post and The Triangle Tribune newspapers are divisions of The Charlotte Post Publishing Company, Inc. (TCPPC) which have served as a dominant force in educating, empowering and enlightening African-American communities throughout our Combined 12 County Coverage Area in North Carolina and upstate South Carolina since 1878. Minority owned and operated, TCPPC alters the way "Black Media" is perceived in comparison to general

market media. Our “Standard Of Excellence” is upheld by our commitment to produce high-quality print and digital materials, report relevant and impactful editorial content, maintain a professional layout with original creative ad designs, and offer proficient marketing services via print, digital and social media elements… all of which are often expected only from general market media companies. As a trusted media resource, our commitment has positioned TCPPC as a leading provider of diversified news, information and entertainment from a Black perspective.

Our MISSION

BUSINESS

EDITORIAL

LAYOUT

ADVERTISE

Gerald Johnson Robert Johnson Betty Holloway

Herbert White Ashley Mahoney

Patrice Johnson Christy McNeil Linda Lanel Jeri Thompson

Publisher & CEO Publisher & GM Director of Admin

Editor In Chief Multi-Media Journalist Virtual Illustrations Sales & Marketing Manager Account Executive Sales Coordinator

[email protected] [email protected] [email protected]

[email protected] [email protected] [email protected] [email protected] [email protected] [email protected]

STAFF

Remain a trusted media resource supporting the development and progression of our diverse community.

Provide in-depth and relevant editorial coverage and special interest stories from a Black perspective.

Increase awareness of issues and initiatives that impact the Black community and influence our lifestyles.

Connect brand marketers with lucrative Black consumers through effective and efficient means of advertising.

3

The Charlotte Post

1531 Camden Road Charlotte, NC 28203

PH: 704-376-0496

www.thecharlottepost.com

Published every THURSDAY.

Mail Subscribers Racks / Bulk E-Edition Subscribers

5,110 Wkly 9,665 Wkly 7,281 Wkly

Total Circulation Avg Readership

22,056 Wkly 66,168 Wkly

County

MECKLENBURG CABARRUS GASTON IREDELL ROWAN UNION YORK

Our Newspapers and E-Editions are typically viewed an

average of 3 times per copy.

Source: TCPPC Reader Demographic Profile 4th Qtr 2014 (subscriber and non-subscriber).

advert i s i ng@thechar l ottepost .com

Market COVERAGE

The Triangle Tribune

115 Market Street Ste 360-H Durham, NC 27701 PH: 919-688-9408

www.triangletribune.com

Published every SUNDAY.


1,530 Wkly 4,780 Wkly 4,032 Wkly


10,342 Wkly 31,026 Wkly

County

WAKE DURHAM ORANGE FRANKLIN JOHNSTON

Total Market Coverage

Published every THURSDAY & SUNDAY.


6,640 Wkly 14,445 Wkly 11,313 Wkly


32,398 Wkly 97,194 Wkly

County

MECKLENBURG CABARRUS GASTON IREDELL ROWAN UNION YORK WAKE DURHAM ORANGE FRANKLIN JOHNSTON

North Carolina

Our blend of print, digital and social media marketing outlets allow brand marketers

to target affluent, well-educated and social savvy African-American consumer base.

Source: TCPPC Reader Demographic Profile 4th Qtr 2014 (subscriber and non-subscriber).


DEMOGRAPHICS

AFFILIATES

There are 43 million AAs in the U.S. (13.8% of total population)

making it the Largest Racial Minority in the country with a Buying Power forecasted to hit $1.7 Trillion by 2017.

Nielsen Company “African American Consumers: Still Vital, Still Growing”

Report 2013

North Carolina ranked #6 Largest AA Populated State in the U.S. with an estimated 2,287,143 (23% of total NC

population).

Blackdemographics.com: U.S. Census Bureau 2013 Estimate

North Carolina ranked 6th Most Visited State in the U.S. for domestic travel making Tourism one of its largest industries. In 2013, 52.5 Million domestic travelers (up 16%

from 2012) spent a record $20.2 Billion in NC (up 4.1% from 2012).

NC Depart of Commerce’s Division of Tourism, Film & Sports 2013

Charlotte is the 2nd Largest Financial Center in the nation, behind NYC. Headquarters for Bank of America (largest) and Wells Fargo (4th largest) bank holdings.

Charlotte Chamber of Commerce 2014

Charlotte ranked #6 in the Top 10 Cities for AAs in the U.S. based on cost of living, diversity, and economic growth.

Black Enterprise.com 2014

Raleigh ranked 2nd among Top 10 Fastest-Growing U.S. Cities of 2014 (population growth of 2.15%) based on population increase, job growth, salaries and gross metro product. Charlotte ranked 8th (population growth 1.92%).

Forbes Analysis Report 2013

5

GR

OC

ER

Y

BA

NK

EN

ER

GY

RETA

IL

HEA

LTH

IN

SU

RA

NC

E

FO

OD

/DR

INK

AU

TOM

OTI

VE

ED

UC

ATI

ON

CELL

ULA

R


Prime CATEGORY Advertisers TCPPC’s current listing of prime category advertisers from 2013 – 2015.

Ad Size Up To 10” 12” to 28” 30” +

**PCI (Per Column Inch) Non-Profit

OPEN $ 33.00 $ 29.80 $ 26.50 COURTESY $ 18.00

6X $ 30.60 $ 28.10 $ 25.50

13X $ 28.20 $ 25.70 $ 23.10

26X $ 25.80 $ 23.30 $ 20.70 $4.50 discount applied

to combined total rate. 39X $ 23.40 $ 20.90 $ 18.30

52X $ 21.00 $ 18.50 $ 15.90

Ad Size Up To 10” 12” to 28” 30” +


OPEN $ 15.00 $ 13.40 $ 11.75 COURTESY $ 9.50

6X $ 13.80 $ 12.55 $ 11.25

13X $ 12.60 $ 11.35 $ 10.05

26X $ 11.40 $ 10.15 $ 8.85

39x $ 10.20 $ 8.95 $ 7.65

52X $ 9.00 $ 7.75 $ 6.45

Ad Size Up To 10” 12” to 28” 30” +


OPEN $ 22.50 $ 20.90 $ 19.25 COURTESY $ 15.00

6X $ 21.30 $ 20.05 $ 18.75

13X $ 20.10 $ 18.85 $ 17.55

26X $ 18.90 $ 17.65 $ 16.35

39X $ 17.70 $ 16.45 $ 15.15

52X $ 16.50 $ 15.25 $ 13.95

Effective Jan – Dec 2015. Listed ROP rates are NET. Mark up 15% for Agency Commission.

FREQUENCY RATES

Frequency discounts must be negotiated for approval. Advertiser will have up to 12 MONTHS to complete the number of runs.

COLOR CHARGE Full Color Add $8 pci Discount May Apply Spot Color Add $3 pci Max Charge Maximum color charge not to exceed $500.

PURCHASE INCENTIVES (if applicable)

Ad featured on online E-Edition version of printed paper. Ad inclusion on weekly E-Newsletter and Offers & Invites E-Blasts. Serve as Newspaper Pick-up Site (includes online address listing).

GUARANTEED POSITION

Mark up 25% for guaranteed positioning. Restrictions may apply.

PHOTOGRAPHY $50 flat fee.

NON-PROFIT COURTESY RATE Applies to 501(c)(3) Status Organizations, Churches and Educational Institutes ONLY. May be declined at Publisher’s discretion. Proof of status may be required.

6

CH

AR

LOTT

E P

OST

Fre

qu

en

cy R

ate

s

TRIA

NG

LE T

RIB

UN

E

Fre

qu

en

cy R

ate

s

CO

MB

O M

AR

KETS

Fre

qu

en

cy R

ate

s


Display RATE CARD - LOCAL

CHARLOTTE POST

TRIANGLE TRIBUNE

Ad Space:

Copy:

Publish:

Friday @ 5p

Monday @ 12n

Thursday

Tuesday @ 5p

Wednesday @ 12n

Sunday

7

DEADLINES FORMAT .PDF format ONLY distilled using Adobe Acrobat (PDFX1a compliant, .JPEG, .TIFF or Vector .EPS with fonts outlined).

Avoid documents with multiple embedded layers. Word or publisher documents not accepted and must be recreated prior to Copy Deadline. COLOR 4-color CMYK ONLY. Do not use RGB, Spot or pantone. Convert all colors to CMYK and all images for Black/White ads to grayscale. All black type 100% K and 0% CMY. Do not use a built black (CMYK Black) for text or graphics.

TEXT Embed all fonts. Missing or non-embedded fonts will be replaced. Do not use True Type fonts. Printing Tones is 85 DPI. Smallest dot to produce a controlled printed density is 10% (maximum 280%). No less than 6 pt. boldface. Avoid lightweight, fine serif type if printing on a colored background. Surprinted or reverse rule lines should be at least 1 pt.

ELECTRONIC TRANSFER METHODS Adsend: ID NCCCP Ad Transit: NC01648

Email: [email protected] [email protected] Files over 10MB, use FTP site: http://dropbox.yousendit.com/CharPost-Dropbox MATERIAL / PHOTO SUBMISSION Place company name in subject line. Place ad size and run date(s) in the message.

Attach copy, materials and/or photo with company name as document title.

Materials and photos must be 200 DPI or higher in .JPEG, .TIFF or Vector .EPS format.

If sending revised copy, materials and/or photo, indicate REVISION on the subject line.

DIMENSIONS ROP Column Widths.

Broadsheet: 10.625" x 20.75“ Live Image Area

Column(s)

1 2 3 4 5 6

Double Truck Screen Size Print Process Gutter

Inches

1.667” 3.458” 5.250” 7.042” 8.833”

10.625”

22.125”

90 line Offset .125”

Classifieds: Column(s) 1 2 3 4

5 6 7 8 9

Inches

1.069” 2.264” 3.458” 4.653”

5.847” 7.042” 8.236” 9.431”

10.625”

Tabloid : 10.069" x 10.75“ Live Image Area

Pre-Set Full Half (VRT) Half (HRZ) Quarter Eighth

6 Column Width

10.069” x 10.375” 4.972” x 10.375” 10.069” x 5.0625” 4.972” x 5.0625” 4.972” x 1.625”

Programs : Adobe Photoshop CS2 Adobe Illustrator CS QuarkXpress 7

Adobe Acrobat 9.0


SPECIFICATIONS

Zip Code ONLY (no zoning). Listed distribution reflects printed copies (E-Edition subscribers not included).

Total Market

Charlotte Post

Triangle Tribune

FULL RUN

21,300

14,900

6,400

MAIL 6,640 5,110 1,530

RACK/BULK 14,445 9,665 4,780

12 Combined County

Coverage Area North Carolina ZIP MAIL

RACK/

BULK

FULL

RUN

WAKE

RALEIGH 27601

27603

27604

27605

27606

27607

27609

27610

27611

27612

27613

27614

27615

27616

27695

54

66

94

16

24

33

94

80

13

62

102

38

47

36

58

315

175

100

50

75

75

125

880

25

75

100

50

75

75

25

369

241

194

66

99

108

219

960

38

137

202

88

122

111

83

APEX 27502

27523

27539

11

7

8

50

25

25

61

32

33

CARY 27511

27513

27518

38

46

8

25

75

15

63

121

23

FUQUAY VARINA 27526 12 25 37

GARNER 27529 34 100 134

KNIGHTDALE 27545 9 25 34

MORRISVILLE 27560 14 50 64

ROLESVILLE 27571 6 25 31

WAKE FOREST 27587 12 25 37

WENDELL 27591 10 25 35

ZEBULON 27597 5 25 30

DURHAM DURHAM 27701

27703

27704

27705

27707

27713

131

5

10

26

108

24

710

25

25

100

620

215

841

30

35

126

728

239

ORANGE CHAPEL HILL 27514

27517

47

35

50

25 97

60

CARRBORO 27510 14 50 64

HILLSBOROUGH 27278 17 50 67

FRANKLIN YOUNGSVILLE 27596 7 25 32

JOHNSTON CLAYTON 27520

27527

10

9

25

50 35

59

SELMA 27576 8 25 33

SMITHFIELD 27577 42 50 92

ZIP MAIL

RACK/

BULK

FULL

RUN

MECKLENBURG

CHARLOTTE 28202

28203

28204

28205

28206

28208

28209

28210

28211

28212

28213

28214

28215

28216

28217

28221

28223

28226

325

96

114

208

176

653

103

23

57

469

433

14

465

677

182

10

4

61

515

350

200

415

195

615

265

100

135

200

465

90

585

1,115

200

10

125

60

840

446

314

623

371

1,268

368

123

192

669

898

104

1,050

1,792

382

20

129

121

28201, 28231, 28232

28234, 28235, 28236

28237, 28297, 28229

28256

87 0 87

28262

28266

28269

28270

28273

28277

28278

329

8

138

19

47

26

25

210

0

410

30

60

115

0

539

8

548

49

107

141

25

CORNELIUS 28031 26 50 76

HUNTERSVILLE 28078 156 350 506

MATTHEWS 28104

28105

3

42

0

150 3

192

MINT HILL 28227 45 300 345

PINEVILLE 28134 8 50 58

DISTRIBUTION BY ZIP

ZIP MAIL

RACK/

BULK

FULL

RUN

CABARRUS

CONCORD 28025

28026

28027

1

0

3

150

50

150

151

50

153

HARRISBURG 28075 4 50 54

KANNAPOLIS 28081

28083

1

1

150

0 151

1

GASTON BELMONT 28012 3 50 53

CRAMERTON 28032 0 50 50

DALLAS 28034 1 50 51

GASTONIA 28052

28053

28054

28056

4

1

4

3

250

50

0

0

254

51

4

3

MOUNT HOLLY 28120 2 50 52

IREDELL MOORESVILLE 28115

28117

1

0

100

100 101

100

STATESVILLE 28625

28677

0

0

200

100 200

100

TROUTMAN 28166 0 50 50

ROWAN CHINA GROVE 28023 0 100 100

UNION INDIAN TRAIL 28075

28079

0

1

100

0 100

1

MONROE 28110

28112

2

3

0

100 2

103

YORK FORT MILL 29715

29707

29708

0

2

1

150

0

0

150

2

1

ROCK HILL 29730

29731

29732

1

1

41

150

0

100

151

1

141

SOURCE:

DistribuTech – Division of Haas Publishing Companies, Inc.

4th Qtr 2014.

Johnson Carrier Service & Subscriber Database

4th Qtr 2014.


South Carolina

PREMIUM Features


Listed COST PER RUN are NET and includes Full Color. Mark up 15% for Agency Commission. Header/Footer may be provided at a Discount or as Added Value if purchasing regular Display Ad. Ask Account Rep for details.

PURCHASE INCENTIVES Ad featured on online E-Edition version of printed paper. Ad inclusion on weekly E-Newsletter and Offers & Invites E-Blasts.

FRONT PAGE

Footer EXCLUSIVE FRONT PAGE PREMIUM AD PLACEMENT at bottom of newspaper. NOT negotiable for consecutive, long-term placement.

Cost Per Run Size Charlotte

Post Triangle Tribune

Combo Markets

Front Pg Footer 6” Col x 2” $ 600 $ 360 $ 910

Section Header 4” Col x 2” $ 320 $ 160 $ 430

Section Footer 6” Col x 2” $ 480 $ 240 $ 670

SECTION Header

& Footer PREMIUM AD PLACEMENT on right side of Section header or bottom of Section (Sports, Life or A&E). Negotiable for

consecutive, long-term placement.

WEATHER Partner EXCLUSIVE ANNUAL PARTNERSHIP with local TV Newscast to present weekly Weather Forecasts for North Carolina region. Information may include (but not limited to) 5-day forecast, county breakout, heat/UV index, air quality, etc.

WEATHER Sponsor Featured Sponsor of weekly Weather Forecasts.

Cost Per Run Size Charlotte

Post Triangle Tribune

Weather Partner 4” Col x 10” $ 450 $ 285

Weather Sponsor 2” Col x 10” $ 300 $ 190

Listed COST PER RUN are NET and includes Full Color. Mark up 15% for Agency Commission.

PURCHASE INCENTIVES Ad featured on online E-Edition version of printed paper. Daily link to Official Weather Newscast Site from website.

ADVERTORIALS Ad campaign displayed in ARTICLE FORMAT. Ad must include ‘advertisement’ disclosure.

Charlotte Post

Triangle Tribune

Advertorial $ 15 pci $ 9.50 pci

** pci – Per Column Inch. Includes Full Color. Mark up 15% for Agency Commission.

PURCHASE INCENTIVE Ad featured on online E-Edition version of

printed paper.

Promotional CALENDAR - 1st & 2nd Qtr 2015


MLK DAY CELEBRATION POST Jan 15, 2015 Edition TRIB Jan 18, 2015 Edition VALENTINE’S DAY EDITION POST Feb 12, 2015 Edition TRIB Feb 8, 2015 Edition

OFFICIAL CIAA BASKETBALL TOURNAMENT COMMEMORATIVE EDITION – Charlotte, NC Dates Feb 23 – 28, 2015 THE CHARLOTTE POST - TOP SENIOR COMMEMORATIVE EDITION – Charlotte, NC Date May 2015 MOTHER’S DAY CELEBRATION POST May 7, 2015 Edition

TRIB May 3, 2015 Edition FATHER’S DAY CELEBRATION POST Jun 18, 2015 Edition TRIB Jun 14, 2015 Edition

In celebration of King’s Day on Jan 19, TCPPC presents special editions honoring the life and legacy of Martin Luther King featuring civic leaders and community events that uphold the ideologies of King’s ‘Living The Dream’. Special discount rate offered to small businesses. Ask Account Rep for details. It’s a Season Of Love as TCPPC presents dining, entertainment and gift ideas to make Valentine’s memorable. Special discount rate offered to small businesses. Ask Account Rep for details.

As an Official Media Partner of the CIAA, TCPPC publishes the Commemorative Edition in celebration of the rich history and culture of the CIAA Men’s and Women’s Basketball league. Edition features exclusive CIAA/Tournament news and game coverage, CIAA-related event and outreach, HBCU Profiles, Calendar of Events, etc. Edition Sponsorships available to download: www.thecharlottepost.com Deadline to reserve ad space is Jan 23, 2015. The Charlotte Post Foundation provides financial assistance to college-bound African-American high school seniors in an effort to combat drop-out rates. TCPPC presents the Commemorative Edition to honor the academic achievements of all participating, African-American High School Seniors within the Charlotte-Mecklenburg School System. Edition features Congratulatory Acknowledgements from parents and Sponsor Ads. Edition Sponsorships available to download: www.thecharlottepost.com Deadline to reserve ad space is Apr 2015 (specific date will be provided on proposal). In celebration of Mother’s Day on May 10, TCPPC presents a series of Promotional Giveaways. Partners will be included in pre-promotional exposure beginning week of Apr 20 via print, digital and social media. Giveaways may include accessories, jewelry, entertainment, dining, etc. Special discount rate offered to small businesses. Ask Account Rep for details. Giveaway Partnerships available to download: www.thecharlottepost.com In celebration of Father’s Day on Jun 21, TCPPC presents a series of Promotional Giveaways. Partners will be included in pre-promotional exposure beginning week of Jun 1 via print, digital and social media. Giveaways may include accessories, sporting goods, entertainment, dining, etc. Special discount rate offered to small businesses. Ask Account Rep for details. Giveaway Partnerships available to download: www.thecharlottepost.com

Documents

Media Kit 2015 - LOCAL