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MEDIA KIT, 2018
SMITH JOURNAL IS A QUARTERLY PUBLICATION ABOUT MAKERS,
INVENTORS, THINKERS AND ADVENTURERS.
Printed on a premium matte paper stock, the magazine is boldly designed and ready for any self-respecting coffee
table, leather satchel or toilet reading rack.
IT’S UNIQUE, FUNNY, INSPIRING AND HANDS-ON. Alongside superb photography from around the world,
Smith features offbeat stories about history, photography, science, DIY, adventure, design, arts and life. There are also nostalgic pieces about icons of the past and interviews with
folks who inspire us in work and deed.
what is smith journal?
2 SMITH JOURNAL MEDIA KIT
140 000 READERS32 000 COPIES
70% MALE
58% AGED 25-44
70% ARE EITHER UNIVERSITY EDUCATED OR CURRENTLY STUDYING
Our readers are best represented by an attitude rather than an age bracket.
THEY ARE THINKERS. THEY ARE CREATIVE.
They love music, travel, design, good food and good booze.
THEY ARE INSPIRED BY INTELLIGENT PEOPLE,
NEW IDEAS AND GOOD WRITING.
They are confident, influential and have income to spare.
Adventurous, independent and brand aware, they are early adopters with an inherent sense of style.
who is reading it?
3 SMITH JOURNAL MEDIA KIT
WRITERS, SCIENTISTS, BUILDERS, GRAPHIC DESIGNERS, ARCHITECTS,
JOURNALISTS, COPY WRITERS, IT MANAGERS, INDUSTRIAL DESIGNERS, PHOTOGRAPHERS, LAWYERS, DOCTORS, TEACHERS, SMALL BUSINESS OWNERS,
RESEARCHERS & PRODUCERS.
what do they do?
4 SMITH JOURNAL MEDIA KIT
Where they spend their money:
PERCENTAGE OF READERS WHO HAVE SPENT MONEY ON EACH PRODUCT CATEGORY OVER THE LAST THREE MONTHS.
PR
OD
UC
T C
AT
EG
OR
Y
0 20 40 60 80 100%
alcohol
books
travel
film / theatre / arts
clothes
music
grooming
electronics
85%
84%
78%
72%
68%
67%
64%
60%
5 SMITH JOURNAL MEDIA KIT
Smith Journal’s website keeps readers up-to-date between issues. It’s full of incredible photography, interesting events
and fascinating stories from around the globe.
Just like the print publication, smithjournal.com.au keeps things simple. With hassle-free navigation and an easy-to-use
interface, it’s free of annoying bells and whistles and full of interesting stories, cracking images and clean design.
14 790+ AVERAGE UNIQUE USERS*
32 460+ AVERAGE PAGEVIEWS PER MONTH*
44 670+ FACEBOOK FANS
8 630+ TWITTER FOLLOWERS
13 020+ INSTAGRAM FOLLOWERS
12 420+ FORTNIGHTLY NEWSLETTER SUBSCRIBERS
smith online
* SOURCED FROM GOOGLE ANALYTICS. BASED ON SIX MONTH AVERAGE
For more information please visit woodenarrow.com.au
Available at these fine establishments:Incu Clothing
256 Oxford Street,Paddington NSW
+61 2 9331 6070
Incu ClothingShop 6A, 274 Flinders Lane,
Melbourne VIC+61 3 9663 9933
Brent Wilson500 George Street,
The Galeries, Sydney NSW+61 2 9283 2339
Alfie’s Store264 Darling Street,
Balmain NSW+61 2 9555 5222
Handcrafted one at atime by master artisans
000_SJ02.HASSOBAGS.indd 76 17/02/12 3:09 PM
SMITH JOURNAL SEEKS OUT BRANDS THAT PRIDE THEMSELVES ON QUALITY. WE ALIGN WITH THINGS THAT
ARE CLASSIC, HAVE SUBSTANCE, ARE WELL-MADE AND HAVE LEGACIES THAT ARE GOING TO LAST.
MAGAZINE RATES
FPC DPS OUTSIDE BACK
INSIDE FRONT
INSIDE BACK SPREAD
$ 4 3 0 0 $ 8 47 0 $ 6 0 2 0 $ 1 0 2 0 0 $ 9 3 2 0
ONLINE RATES
L e a d e rb o a rd $ 8 5 0 p /m
To p Me d i u m R e c t a n g l e $ 8 5 0 p /m
B o t t o m Me d i u m R e c t a n g l e $ 75 0 p /m
EDM RATES
E x c l u s i v e E D M ( t o p + b o t t o m b a n n e r ) $ 1 2 0 0
BRANDED CONTENT
Bespoke pricing applies. Contact us to f ind out more.
SMITH JOURNAL AT A GLANCE
SCHEDULE
COVER DATE
ON SALE DATE
BOOKING DEADLINE
MATERIAL DEADLINE
Vo l 3 0 A u t u m n 2 0 1 9 4 t h Ma r 1 9 2 3 rd Ja n 1 9 3 0 t h Ja n 1 9
Vo l 3 1 W i n t e r 2 0 1 9 3 rd J u n 1 9 1 9 t h A p r 1 9 2 6 t h A p r 1 9
Vo l 3 2 S p r i n g 2 0 1 9 2 n d S e p t 1 9 2 4 t h J u l 1 9 3 1 s t J u l 1 9
FREQUENCY : 4 VOLUMEs per year (quarterly) READERS : 140 000 PRINT RUN : 32 000 AUSTRALIAN & INTERNATIONAL DISTRIBUTION : newsagents, boutique shops, and our online shop
Premium first quarter positions incur an additional 20% loading
w w w . s m i t h j o u r n a l . c o m . a u /s p e c s
PRODUCTION SIZES AND SPECS
7 SMITH JOURNAL MEDIA KIT
get in touch
CLAIRE MULLINSnational advertising manager
0433 796 247 [email protected]
CHRIS HARRIGANeditor
www.smithjournal.com.au
