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MEDIA KIT 2018

MEDIA KIT 2018 - News Corp Australia · (3DAPv3PAPERTYPE-3_280_F45.icc), a Australian standard for proofing and printing. Files to be created in PDF version 1.3 or 1.4. s to be supplied

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Page 1: MEDIA KIT 2018 - News Corp Australia · (3DAPv3PAPERTYPE-3_280_F45.icc), a Australian standard for proofing and printing. Files to be created in PDF version 1.3 or 1.4. s to be supplied

MEDIA KIT 2018

Page 2: MEDIA KIT 2018 - News Corp Australia · (3DAPv3PAPERTYPE-3_280_F45.icc), a Australian standard for proofing and printing. Files to be created in PDF version 1.3 or 1.4. s to be supplied

WHERE EVERYONE’S A STAR

Page 3: MEDIA KIT 2018 - News Corp Australia · (3DAPv3PAPERTYPE-3_280_F45.icc), a Australian standard for proofing and printing. Files to be created in PDF version 1.3 or 1.4. s to be supplied

ON SUNDAY

ON SUNDAY

MATT PRESTON COLIN FASSNIDGE SILVIA COLLOCA

SHANNON BENNETT MATT MORAN

SARRAH LE MARQUAND

entertaining mix of news, celebrity features and lifestyle content assembled by Australia’s best journalists and experts. And it’s delivered on our favourite day of the week – Sunday –

when we are most relaxed and more receptive to ideas and brand messaging.

“ ”delivers people an

MEDIA KIT 2018

Editor-in-Chief, Stellar magazine

editor-in-chief

Page 4: MEDIA KIT 2018 - News Corp Australia · (3DAPv3PAPERTYPE-3_280_F45.icc), a Australian standard for proofing and printing. Files to be created in PDF version 1.3 or 1.4. s to be supplied

MEDIA KIT 2018

we are

HERSundayStellar’s content is driven by 'HER' and focuses on what matters to 'HER' the most. Stellar offers premium storytelling at scale with a unique voice delivered by industry-leading experts with trusted content that brands can leverage. Each issue features the perfect mix of notable cover stars, news, first-person stories and celebrity exclusives, plus the latest in fashion, beauty, interiors, travel and food.

STELLAR IS AUSTRALIA’S MOST-READ WEEKLY MAGAZINE, REACHING 697,000 (NSW & VIC).

overview

Page 5: MEDIA KIT 2018 - News Corp Australia · (3DAPv3PAPERTYPE-3_280_F45.icc), a Australian standard for proofing and printing. Files to be created in PDF version 1.3 or 1.4. s to be supplied

MEDIA KIT 2018

MINDSET

theSUNDAYStellar speaks to ‘HER’ on the most positive day of the week – Sunday. When her mind is set for information and inspiration; when she plans, makes decisions and sets resolutions for the week ahead. Stellar reaches our audience when they are in the right mood, creating the perfect conditions for reach and engagement. We set the agenda for who they are from that Sunday.

WOMEN ARE IN THE MOST

ON A SUNDAY WITH 41% CONSIDERING SUNDAY TO BE THEIR FAVOURITE DAY.

POSITIVE MOOD

SUNDAY IS A DAY TO

WITH SUNDAY’S ACCOUNTING FOR UP TO 35% OF WEEKLY SALES AMONG RETAILERS.

GET THINGS DONE

PEOPLE WHO READ WHILE FEELING VERY RELAXED NOTICE 54% OF ADS

COMPARED TO 36% WHEN PEOPLE READ WHEN NOT FEELING RELAXED.

SUNDAY POSITIVITY

EQUALS HIGHER AD RECEPTIVITY

Sources: TouchPoints Australia 2015.1, RealityMine panel; News Corp Australia, Pulse Consumer Panel,

Stellar Survey January 2017 (N= 1,462)

Source: “In The Mood for Advertising”, International Journal of Advertising 2007 (n=,1287) http://freshpeel.com/wp-content/up-loads/2012/06/Impact-of-Mood-on-Advertising.pdf; * Adform Quarterly Media Barometer 2013 http://blog.adform.com/programmatic/re-search-consumers-7-more-likely-to-click-on-ads-during-weekends/\

Sources: *Australian Centre of Retail Studies 2012; Quantium, NAB data, 12 months ending June 2015; Reality Mine - TouchPoints Australia, 2015( Women 16+)

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audience

MEDIA KIT 2018

AUDIENCE STATS

• Stellar reaches 697,000 readers each week • 56% of Stellar readers are aged 30 -64, 55% of Australia’s population are aged 30-64*

• 52% are main grocery buyers*

• 36% (or 253,000) are Social Grade AB* • Avg personal income $80,491**

• Gender split 66% (or 465,000) Female/33%

(or 232,000) Male*

• 1 in 3 Stellar readers agree ‘Sunday is a day where I

look for Inspiration’***

• 1 in 4 have further researched a product or service online after reading it in Stellar****

• 82% of Stellar readers are intending to travel in the next 12 months*****

• Stellar readers are 26% more likely to experiment with different beauty products and brands*

• 32% of Stellar readers have been clothes or shoe shopping on a Sunday in the last 3 months*****

• More than half of Stellar readers have been grocery shopping on a Sunday******

*Source: Readership - emmaTM conducted by Ipsos MediaCT, 12 months ending Oct 2017.**Sources: emmaTM conducted by Ipsos MediaCT, 12 months ending Oct 17; Stellar; Filter Social Grade AB***Sources: News Corp Australia, Pulse Consumer Panel, Stellar Survey January 2017 (N= 1,462); Pulse Consumer Panel, Stellar Survey April 2017 (N=878)****Sources: Pulse Consumer Panel, Sunday Survey May 2015 n=1552;News Corp Australia, Pulse Consumer Panel, Stellar Survey January 2017. N= 1462 *****Source: emmaTM conducted by Ipsos MediaCT, 12 months ending Feb 2017; *News Corp Australia, Pulse Consumer Panel, Stellar Survey January 2017. Filter: Stellar readers (n=440) ******Sources: Pulse Consumer Panel, Sunday Survey May 2015 n=1552;News Corp Australia, Pulse Consumer Panel, Stellar Survey January 2017. N= 1462. Results weighted by age and gender to reflect New Corp Australia’s print and digital newspaper audience Q. During the last three months, which of the following activities have you done on a Sunday?

Page 7: MEDIA KIT 2018 - News Corp Australia · (3DAPv3PAPERTYPE-3_280_F45.icc), a Australian standard for proofing and printing. Files to be created in PDF version 1.3 or 1.4. s to be supplied

ON SUNDAY

ON SUNDAY

MATT PRESTON COLIN FASSNIDGE SILVIA COLLOCA

SHANNON BENNETT MATT MORAN

MATT PRESTON

ON SUNDAY

ON SUNDAY

MATT PRESTON COLIN FASSNIDGE SILVIA COLLOCA

SHANNON BENNETT MATT MORAN

CARRIE BICKMORE

ON SUNDAY

ON SUNDAY

MATT PRESTON COLIN FASSNIDGE SILVIA COLLOCA

SHANNON BENNETT MATT MORAN

DONNA HAY

ON SUNDAY

ON SUNDAY

MATT PRESTON COLIN FASSNIDGE SILVIA COLLOCA

SHANNON BENNETT MATT MORAN

PATRICK CARLYON

ON SUNDAY

ON SUNDAY

MATT PRESTON COLIN FASSNIDGE SILVIA COLLOCA

SHANNON BENNETT MATT MORAN

DAVID CAMPBELL

ON SUNDAY

ON SUNDAY

MATT PRESTON COLIN FASSNIDGE SILVIA COLLOCA

SHANNON BENNETT MATT MORAN

SAMANTHA ARMYTAGE

ON SUNDAY

ON SUNDAY

MATT PRESTON COLIN FASSNIDGE SILVIA COLLOCA

SHANNON BENNETT MATT MORAN

ANGELA MOLLARD

ON SUNDAY

ON SUNDAY

MATT PRESTON COLIN FASSNIDGE SILVIA COLLOCA

SHANNON BENNETT MATT MORAN

JOE HILDEBRAND

ON SUNDAY

ON SUNDAY

MATT PRESTON COLIN FASSNIDGE SILVIA COLLOCA

SHANNON BENNETT MATT MORAN

NEALE WHITAKER

ON SUNDAY

ON SUNDAY

MATT PRESTON COLIN FASSNIDGE SILVIA COLLOCA

SHANNON BENNETT MATT MORAN

JORDAN BAKER

Premium storytelling talent with a unique voice delivered by industry-leading experts

EXPERT CONTRIBUTORS

contributors

MEDIA KIT 2018

Page 8: MEDIA KIT 2018 - News Corp Australia · (3DAPv3PAPERTYPE-3_280_F45.icc), a Australian standard for proofing and printing. Files to be created in PDF version 1.3 or 1.4. s to be supplied

THE COVER

behind

WEEKLYFeatures FashionBeautyTravelLiving

delicious. on Sunday

core pillars

MEDIA KIT 2018

Page 9: MEDIA KIT 2018 - News Corp Australia · (3DAPv3PAPERTYPE-3_280_F45.icc), a Australian standard for proofing and printing. Files to be created in PDF version 1.3 or 1.4. s to be supplied

integration & partnerships

PARTNERSHIP

Themed special issues Premium sampling Brand ambassador integration Editorial integration High-impact stunts Fractional space opportunities Social Edits State only pages

opportunities

INTEGRATION &

MEDIA KIT 2018

Page 10: MEDIA KIT 2018 - News Corp Australia · (3DAPv3PAPERTYPE-3_280_F45.icc), a Australian standard for proofing and printing. Files to be created in PDF version 1.3 or 1.4. s to be supplied

MEDIA KIT 2018

CASUAL

NSW & VIC COMBINE

FULL PAGE COLOUR $ 40,239

DOUBLE PAGE SPREAD $ 80,478

HALF PAGE $ 24,143

OBC + 20%

INFC + 10%

NSW ONLY

FPC $ 24,480

VIC ONLY

FPC $ 22,597

RATE CARD

rate card

Page 11: MEDIA KIT 2018 - News Corp Australia · (3DAPv3PAPERTYPE-3_280_F45.icc), a Australian standard for proofing and printing. Files to be created in PDF version 1.3 or 1.4. s to be supplied

* Earlier Deadline due to Public Holiday ˜ Plus, Approval to Print

2018

DE

AD

LIN

ES

PUBLICATION DATE BOOKING DEADLINE MATERIAL DEADLINE

28 JANUARY, 2018 15 JANUARY, 2018 17 JANUARY, 2018

04 FEBRUARY, 2018 22 JANUARY, 2018 24 JANUARY, 2018

11 FEBRUARY, 2018 29 JANUARY, 2018 31 JANUARY, 2018

18 FEBRUARY, 2018 05 FEBRUARY, 2018 07 FEBRUARY, 2018

25 FEBRUARY, 2018 12 FEBRUARY, 2018 14 FEBRUARY, 2018

04 MARCH, 2018 19 FEBRUARY, 2018 21 FEBRUARY, 2018

11 MARCH, 2018 26 FEBRUARY, 2018 28 FEBRUARY, 2018

18 MARCH, 2018 05 MARCH, 2018 07 MARCH, 2018

25 MARCH, 2018 12 MARCH, 2018 14 MARCH, 2018

01 APRIL, 2018 19 MARCH, 2018 21 MARCH, 2018

08 APRIL, 2018 26 MARCH, 2018 28 MARCH, 2018*

15 APRIL, 2018 02 APRIL, 2018 04 APRIL, 2018

22 APRIL, 2018 09 APRIL, 2018 11 APRIL, 2018

29 APRIL, 2018 16 APRIL, 2018 18 APRIL, 2018

06 MAY, 2018 23 APRIL, 2018 25 APRIL, 2018

13 MAY, 2018 30 APRIL, 2018 2 MAY, 2018

20 MAY, 2018 07 MAY, 2018 09 MAY, 2018

27 MAY, 2018 14 MAY, 2018 16 MAY, 2018

03 JUNE, 2018 21 MAY, 2018 23 MAY, 2018

10 JUNE, 2018 28 MAY, 2018 30 MAY, 2018

17 JUNE, 2018 04 JUNE, 2018 06 JUNE, 2018

24 JUNE, 2018 11 JUNE, 2018 13 JUNE, 2018

01 JULY, 2018 18 JUNE, 2018 20 JUNE, 2018

08 JULY, 2018 25 JUNE, 2018 27 JUNE, 2018

17 JULY, 2018 02 JULY, 2018 04 JULY, 2018

23 SEPTEMBER, 2018 03 SEPTEMBER, 2018 05 SEPTEMBER, 2018

23 SEPTEMBER, 2018 10 SEPTEMBER, 2018 12 SEPTEMBER, 2018

30 SEPTEMBER, 2018 17 SEPTEMBER, 2018 19 SEPTEMBER, 2018

07 OCTOBER, 2018 24 SEPTEMBER, 2018 26 SEPTEMBER, 2018*

14 OCTOBER, 2018 01 OCTOBER, 2018 03 OCTOBER, 2018

21 OCTOBER, 2018 08 OCTOBER, 2018 10 OCTOBER, 2018

28 OCTOBER, 2018 15 OCTOBER, 2018 17 OCTOBER, 2018

04 NOVEMBER, 2018 22 OCTOBER, 2018 24 OCTOBER, 2018

11 NOVEMBER, 2018 29 OCTOBER, 2018 31 OCTOBER, 2018

18 NOVEMBER, 2018 05 NOVEMBER, 2018 07 NOVEMBER, 2018

25 NOVEMBER, 2018 12 NOVEMBER, 2018 14 NOVEMBER, 2018

02 DECEMBER, 2018 19 NOVEMBER, 2018 21 NOVEMBER, 2018

09 DECEMBER, 2018 26 NOVEMBER, 2018 28 NOVEMBER, 2018

16 DECEMBER, 2018 03 NOVEMBER, 2018 05 DECEMBER, 2018

23 DECEMBER, 2018 10 DECEMBER, 2018 12 DECEMBER, 2018

13 DECEMBER 2018 — X JANUARY 2019 NOT PUBLISHED

PUBLICATION DATE BOOKING DEADLINE MATERIAL DEADLINE

22 JULY, 2018 09 JULY, 2018 11 JULY, 2018

29 JULY, 2018 16 JULY, 2018 18 JULY, 2018

05 AUGUST, 2018 23 JULY, 2018 25 JULY, 2018

12 AUGUST, 2018 30 JULY, 2018 01 AUGUST, 2018

19 AUGUST, 2018 06 AUGUST, 2018 08 AUGUST, 2018

26 AUGUST, 2018 13 AUGUST, 2018 15 AUGUST, 2018

02 SEPTEMBER, 2018 20 AUGUST, 2018 22 AUGUST, 2018

09 SEPTEMBER, 2018 27 AUGUST, 2018 29 AUGUST, 2018

16 SEPTEMBER, 2018 03 SEPTEMBER, 2018 05 SEPTEMBER, 2018

deadlines

MEDIA KIT 2018

Page 12: MEDIA KIT 2018 - News Corp Australia · (3DAPv3PAPERTYPE-3_280_F45.icc), a Australian standard for proofing and printing. Files to be created in PDF version 1.3 or 1.4. s to be supplied

DOUBLE PAGE SPREAD To be supplied as two single full pages.

FULL PAGE Trim -275mm x 202mm wide*Type/design - 255mm x 182mm wideBleed - 285mm x 212mm wide

HALF PAGE VERTICAL Trim - 275mm x 100mm wide*Type/design - 255mm x 80mm wideBleed - 285mm x 120mm wide

THIRD PAGE VERTICAL Trim - 275mm x 67mm wide*Type/design - 255mm x 47mm wideBleed - 285mm x 77mm wide

For gatefold specifications, contact production prior to sending material. Stellar Magazine is a saddle stitched publication. No Double Imaging is required on DPS material.

CONTACTE: [email protected] T: 02 8045 4923NewsLifeMedia Magazine Production.Level 2, Loading Dock, 61 Kippax Street, Surry Hills NSW 2010

MATERIAL SPECIFICATIONMATERIAL SUBMISSION (under NewsLifeMedia) NewsLifeMedia accepts advertising material viaQuickcut/Adsend or SENDlite. For more information regarding these providers please contact:

QUICKCUT/ADSEND (Adstream):Web: adsend.com.auTel: 1300 768 988 (Australia only tech support)Email [email protected]: When uploading advertising material via Quickcut do not include crop marks on the PDF file, as these will be automatically generated.

SENDLITE:Web: news.sendlite.com.auTel: +61 2 9818 1965

When supplying advertising material it is essential that you supplyyour complete booking number (including the 2 letters at the end) e.g. 12345678AB, also please ensure that the Publication Date (Cover Date) and magazine name are entered. eg: 28JAN18.

Left/right hand pages on double page spreads are to be noted at the end of the booking number, e.g. 12345678ABL / 12345678ABR.

The order of consecutive advertisements is to be noted in thematerial instructions. Please contact production ([email protected]) prior to sending revised files to ensure that the correct material appears.

DISCLAIMER While NewsLifeMedia is committed to producing magazines of the highest calibre and will ensure advertising material is reproduced as intended, the responsibility is firmly with the client/agency to supply advertising material according to our specifications. No responsibility will be taken if advertising material is not supplied according to NewsLifeMedia specifications. NewsLifeMedia cannot accept requests to modify supplied advertising material. Advertising material must be delivered on time so that quality checking procedures can take place. Advertising material will be archived for three issues and advertising related correspondence i.e. - MI’s, emails confirming repeats etc will be archived for six months. NewsLifeMedia reserves the right to refuse any advertising material.

PROOFSFor accurate colour reproduction, all advertising material must be accompanied by a 3DAPv3 colour proof created from the supplied file at 100%. NewsLifeMedia uses guidelines for ISO 12647-2 (3DAPv3), a standard for proofing and printing.

In order to verify that a proof is in compliance with the 3DAPv3 proofing requirements, each proof must be supplied with a 3DAPv3 endorsed control strip printed next to the advertisement.

No responsibility will be taken for print colour reproduction when a 3DAPv3 colour proof is not supplied.

For more information regarding 3DAPv3 proofing guidelines, visit 3dap.com.au

FILE FORMATNewsLifeMedia uses 3DAPv3 separation profiles(3DAPv3PAPERTYPE-3_280_F45.icc), a Australian standard for proofing and printing.

Files to be created in PDF version 1.3 or 1.4.

PDF files to be supplied in CMYK format with all fonts embedded into the file. RGB or spot colour files will be rejected.

PDF files need to be supplied as single page files, unless supplying gatefold PDF files.

AD SIZING

material specs

MEDIA KIT 2018

Page 13: MEDIA KIT 2018 - News Corp Australia · (3DAPv3PAPERTYPE-3_280_F45.icc), a Australian standard for proofing and printing. Files to be created in PDF version 1.3 or 1.4. s to be supplied

MATERIAL SPECIFICATIONIMAGES/COLOURImages are to be supplied in CMYK format. RGB, LAB or spot files will be rejected.

Images should be supplied at 100% scaling, 266dpi and using the correct 3DAPv3 separation profile, the 3DAPv3 profile will set the correct CMYK separation and total ink limit (see File Format). For more information regarding separation profiles, visit 3dap.com.au

No embedded ICC profiles. When Exporting out of Indesign, (Output) select for Profile Inclusion Policy: Don’t Include Profiles. The total ink limit is 280%. Registration colour in the swatches palette should never be used.

Solid black panels should be made up of rich black - 100% black and 40 to 50% cyan. White elements/type to be set to knock-out.

DESIGN/TYPEAll type must be a minimum of 8pt and 12pt for reversed type. Black type smaller than 24 points to be made up of 100% black only and set to overprint.

Black type larger than 24 points should be made up of rich black - 100% black and 40 to 50% cyan. Extremely thin and fine type, particularly type with serifs, should be avoided.

Due to the trim and binding variance, even distances from trim to borders may vary during the print run. We recommended that borders to be made up of 1 colour and be a minimum thickness of .08mm and sit no less than 10mm in from the trim.

PAGE LAYOUTAll advertising material is to be supplied to the correct publication trim size and is to include 5mm bleed (where required). Crop, bleed and registration marks plus page information are to appear on advertising material, offset by a minimum of 6mm.

*Ensure that all text and logos are supplied to the correct type/design area specifications (see Ad Sizing).

Headlines and baselines of very large type should be run across the gutter of the double page spread and when the image is also designed to go across the spread, its’s the client/agencies responsibility to supply material with these elements aligning from one side of the spread to the other. Stellar Magazine is a saddle stitched publication.

It’s at the discretion of the client/agency, to design beyond the type design area and NewsLifeMedia wont be held accountable if information is trimmed off during the print/binding processes.

PLATE CHANGE MATERIALWhen different advertisements are required for distribution to certain States (NSW or VIC), a separate PDF file is to be supplied with an individual key number, kept within the *type/design area.

The name of the PDF’s should reflect the different version N (NSW) or V (VIC). When material is generic for both States, please only send one piece of material which will be use for both versions.

HALF PAGE HORIZONTAL Trim -137mm x 202mm wide*Type/design - 117mm x 182mm wideBleed - 147mm x 212mm wide

THIRD PAGE HORIZONTAL Trim - 90mm x 202mm wide*Type/design - 70mm x 182mm wideBleed - 100mm x 212mm wide

Stellar Magazine is a saddle stitched publication. No Double Imaging is required on DPS material.

CONTACTE: [email protected] T: 02 8045 4923NewsLifeMedia Magazine Production.Level 2, Loading Dock, 61 Kippax Street, Surry Hills NSW 2010

AD SIZING

material specs

MEDIA KIT 2018

Page 14: MEDIA KIT 2018 - News Corp Australia · (3DAPv3PAPERTYPE-3_280_F45.icc), a Australian standard for proofing and printing. Files to be created in PDF version 1.3 or 1.4. s to be supplied

FOR MORE INFORMATION PLEASE CONTACT YOUR NEWS CORP AUSTRALIA SALES

REPRESENTATIVE, OR:

contactDETAILS

CHARLOTTE SOS NATIONAL PRODUCT DIRECTOR

NEWS CORP AUSTRALIA PHONE: (02) 9288 2213

EMAIL: CHARLOTTE. [email protected]. AU

contacts

MEDIA KIT 2018

Page 15: MEDIA KIT 2018 - News Corp Australia · (3DAPv3PAPERTYPE-3_280_F45.icc), a Australian standard for proofing and printing. Files to be created in PDF version 1.3 or 1.4. s to be supplied

OPPORTUNITIESA UNIVERSE OFLETS US UNLOCK

MEDIA KIT 2018