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MEDIA KIT 2018
WHERE EVERYONE’S A STAR
ON SUNDAY
ON SUNDAY
MATT PRESTON COLIN FASSNIDGE SILVIA COLLOCA
SHANNON BENNETT MATT MORAN
SARRAH LE MARQUAND
entertaining mix of news, celebrity features and lifestyle content assembled by Australia’s best journalists and experts. And it’s delivered on our favourite day of the week – Sunday –
when we are most relaxed and more receptive to ideas and brand messaging.
“ ”delivers people an
MEDIA KIT 2018
Editor-in-Chief, Stellar magazine
editor-in-chief
MEDIA KIT 2018
we are
HERSundayStellar’s content is driven by 'HER' and focuses on what matters to 'HER' the most. Stellar offers premium storytelling at scale with a unique voice delivered by industry-leading experts with trusted content that brands can leverage. Each issue features the perfect mix of notable cover stars, news, first-person stories and celebrity exclusives, plus the latest in fashion, beauty, interiors, travel and food.
STELLAR IS AUSTRALIA’S MOST-READ WEEKLY MAGAZINE, REACHING 697,000 (NSW & VIC).
overview
MEDIA KIT 2018
MINDSET
theSUNDAYStellar speaks to ‘HER’ on the most positive day of the week – Sunday. When her mind is set for information and inspiration; when she plans, makes decisions and sets resolutions for the week ahead. Stellar reaches our audience when they are in the right mood, creating the perfect conditions for reach and engagement. We set the agenda for who they are from that Sunday.
WOMEN ARE IN THE MOST
ON A SUNDAY WITH 41% CONSIDERING SUNDAY TO BE THEIR FAVOURITE DAY.
POSITIVE MOOD
SUNDAY IS A DAY TO
WITH SUNDAY’S ACCOUNTING FOR UP TO 35% OF WEEKLY SALES AMONG RETAILERS.
GET THINGS DONE
PEOPLE WHO READ WHILE FEELING VERY RELAXED NOTICE 54% OF ADS
COMPARED TO 36% WHEN PEOPLE READ WHEN NOT FEELING RELAXED.
SUNDAY POSITIVITY
EQUALS HIGHER AD RECEPTIVITY
Sources: TouchPoints Australia 2015.1, RealityMine panel; News Corp Australia, Pulse Consumer Panel,
Stellar Survey January 2017 (N= 1,462)
Source: “In The Mood for Advertising”, International Journal of Advertising 2007 (n=,1287) http://freshpeel.com/wp-content/up-loads/2012/06/Impact-of-Mood-on-Advertising.pdf; * Adform Quarterly Media Barometer 2013 http://blog.adform.com/programmatic/re-search-consumers-7-more-likely-to-click-on-ads-during-weekends/\
Sources: *Australian Centre of Retail Studies 2012; Quantium, NAB data, 12 months ending June 2015; Reality Mine - TouchPoints Australia, 2015( Women 16+)
audience
MEDIA KIT 2018
AUDIENCE STATS
• Stellar reaches 697,000 readers each week • 56% of Stellar readers are aged 30 -64, 55% of Australia’s population are aged 30-64*
• 52% are main grocery buyers*
• 36% (or 253,000) are Social Grade AB* • Avg personal income $80,491**
• Gender split 66% (or 465,000) Female/33%
(or 232,000) Male*
• 1 in 3 Stellar readers agree ‘Sunday is a day where I
look for Inspiration’***
• 1 in 4 have further researched a product or service online after reading it in Stellar****
• 82% of Stellar readers are intending to travel in the next 12 months*****
• Stellar readers are 26% more likely to experiment with different beauty products and brands*
• 32% of Stellar readers have been clothes or shoe shopping on a Sunday in the last 3 months*****
• More than half of Stellar readers have been grocery shopping on a Sunday******
*Source: Readership - emmaTM conducted by Ipsos MediaCT, 12 months ending Oct 2017.**Sources: emmaTM conducted by Ipsos MediaCT, 12 months ending Oct 17; Stellar; Filter Social Grade AB***Sources: News Corp Australia, Pulse Consumer Panel, Stellar Survey January 2017 (N= 1,462); Pulse Consumer Panel, Stellar Survey April 2017 (N=878)****Sources: Pulse Consumer Panel, Sunday Survey May 2015 n=1552;News Corp Australia, Pulse Consumer Panel, Stellar Survey January 2017. N= 1462 *****Source: emmaTM conducted by Ipsos MediaCT, 12 months ending Feb 2017; *News Corp Australia, Pulse Consumer Panel, Stellar Survey January 2017. Filter: Stellar readers (n=440) ******Sources: Pulse Consumer Panel, Sunday Survey May 2015 n=1552;News Corp Australia, Pulse Consumer Panel, Stellar Survey January 2017. N= 1462. Results weighted by age and gender to reflect New Corp Australia’s print and digital newspaper audience Q. During the last three months, which of the following activities have you done on a Sunday?
ON SUNDAY
ON SUNDAY
MATT PRESTON COLIN FASSNIDGE SILVIA COLLOCA
SHANNON BENNETT MATT MORAN
MATT PRESTON
ON SUNDAY
ON SUNDAY
MATT PRESTON COLIN FASSNIDGE SILVIA COLLOCA
SHANNON BENNETT MATT MORAN
CARRIE BICKMORE
ON SUNDAY
ON SUNDAY
MATT PRESTON COLIN FASSNIDGE SILVIA COLLOCA
SHANNON BENNETT MATT MORAN
DONNA HAY
ON SUNDAY
ON SUNDAY
MATT PRESTON COLIN FASSNIDGE SILVIA COLLOCA
SHANNON BENNETT MATT MORAN
PATRICK CARLYON
ON SUNDAY
ON SUNDAY
MATT PRESTON COLIN FASSNIDGE SILVIA COLLOCA
SHANNON BENNETT MATT MORAN
DAVID CAMPBELL
ON SUNDAY
ON SUNDAY
MATT PRESTON COLIN FASSNIDGE SILVIA COLLOCA
SHANNON BENNETT MATT MORAN
SAMANTHA ARMYTAGE
ON SUNDAY
ON SUNDAY
MATT PRESTON COLIN FASSNIDGE SILVIA COLLOCA
SHANNON BENNETT MATT MORAN
ANGELA MOLLARD
ON SUNDAY
ON SUNDAY
MATT PRESTON COLIN FASSNIDGE SILVIA COLLOCA
SHANNON BENNETT MATT MORAN
JOE HILDEBRAND
ON SUNDAY
ON SUNDAY
MATT PRESTON COLIN FASSNIDGE SILVIA COLLOCA
SHANNON BENNETT MATT MORAN
NEALE WHITAKER
ON SUNDAY
ON SUNDAY
MATT PRESTON COLIN FASSNIDGE SILVIA COLLOCA
SHANNON BENNETT MATT MORAN
JORDAN BAKER
Premium storytelling talent with a unique voice delivered by industry-leading experts
EXPERT CONTRIBUTORS
contributors
MEDIA KIT 2018
THE COVER
behind
WEEKLYFeatures FashionBeautyTravelLiving
delicious. on Sunday
core pillars
MEDIA KIT 2018
integration & partnerships
PARTNERSHIP
Themed special issues Premium sampling Brand ambassador integration Editorial integration High-impact stunts Fractional space opportunities Social Edits State only pages
opportunities
INTEGRATION &
MEDIA KIT 2018
MEDIA KIT 2018
CASUAL
NSW & VIC COMBINE
FULL PAGE COLOUR $ 40,239
DOUBLE PAGE SPREAD $ 80,478
HALF PAGE $ 24,143
OBC + 20%
INFC + 10%
NSW ONLY
FPC $ 24,480
VIC ONLY
FPC $ 22,597
RATE CARD
rate card
* Earlier Deadline due to Public Holiday ˜ Plus, Approval to Print
2018
DE
AD
LIN
ES
PUBLICATION DATE BOOKING DEADLINE MATERIAL DEADLINE
28 JANUARY, 2018 15 JANUARY, 2018 17 JANUARY, 2018
04 FEBRUARY, 2018 22 JANUARY, 2018 24 JANUARY, 2018
11 FEBRUARY, 2018 29 JANUARY, 2018 31 JANUARY, 2018
18 FEBRUARY, 2018 05 FEBRUARY, 2018 07 FEBRUARY, 2018
25 FEBRUARY, 2018 12 FEBRUARY, 2018 14 FEBRUARY, 2018
04 MARCH, 2018 19 FEBRUARY, 2018 21 FEBRUARY, 2018
11 MARCH, 2018 26 FEBRUARY, 2018 28 FEBRUARY, 2018
18 MARCH, 2018 05 MARCH, 2018 07 MARCH, 2018
25 MARCH, 2018 12 MARCH, 2018 14 MARCH, 2018
01 APRIL, 2018 19 MARCH, 2018 21 MARCH, 2018
08 APRIL, 2018 26 MARCH, 2018 28 MARCH, 2018*
15 APRIL, 2018 02 APRIL, 2018 04 APRIL, 2018
22 APRIL, 2018 09 APRIL, 2018 11 APRIL, 2018
29 APRIL, 2018 16 APRIL, 2018 18 APRIL, 2018
06 MAY, 2018 23 APRIL, 2018 25 APRIL, 2018
13 MAY, 2018 30 APRIL, 2018 2 MAY, 2018
20 MAY, 2018 07 MAY, 2018 09 MAY, 2018
27 MAY, 2018 14 MAY, 2018 16 MAY, 2018
03 JUNE, 2018 21 MAY, 2018 23 MAY, 2018
10 JUNE, 2018 28 MAY, 2018 30 MAY, 2018
17 JUNE, 2018 04 JUNE, 2018 06 JUNE, 2018
24 JUNE, 2018 11 JUNE, 2018 13 JUNE, 2018
01 JULY, 2018 18 JUNE, 2018 20 JUNE, 2018
08 JULY, 2018 25 JUNE, 2018 27 JUNE, 2018
17 JULY, 2018 02 JULY, 2018 04 JULY, 2018
23 SEPTEMBER, 2018 03 SEPTEMBER, 2018 05 SEPTEMBER, 2018
23 SEPTEMBER, 2018 10 SEPTEMBER, 2018 12 SEPTEMBER, 2018
30 SEPTEMBER, 2018 17 SEPTEMBER, 2018 19 SEPTEMBER, 2018
07 OCTOBER, 2018 24 SEPTEMBER, 2018 26 SEPTEMBER, 2018*
14 OCTOBER, 2018 01 OCTOBER, 2018 03 OCTOBER, 2018
21 OCTOBER, 2018 08 OCTOBER, 2018 10 OCTOBER, 2018
28 OCTOBER, 2018 15 OCTOBER, 2018 17 OCTOBER, 2018
04 NOVEMBER, 2018 22 OCTOBER, 2018 24 OCTOBER, 2018
11 NOVEMBER, 2018 29 OCTOBER, 2018 31 OCTOBER, 2018
18 NOVEMBER, 2018 05 NOVEMBER, 2018 07 NOVEMBER, 2018
25 NOVEMBER, 2018 12 NOVEMBER, 2018 14 NOVEMBER, 2018
02 DECEMBER, 2018 19 NOVEMBER, 2018 21 NOVEMBER, 2018
09 DECEMBER, 2018 26 NOVEMBER, 2018 28 NOVEMBER, 2018
16 DECEMBER, 2018 03 NOVEMBER, 2018 05 DECEMBER, 2018
23 DECEMBER, 2018 10 DECEMBER, 2018 12 DECEMBER, 2018
13 DECEMBER 2018 — X JANUARY 2019 NOT PUBLISHED
PUBLICATION DATE BOOKING DEADLINE MATERIAL DEADLINE
22 JULY, 2018 09 JULY, 2018 11 JULY, 2018
29 JULY, 2018 16 JULY, 2018 18 JULY, 2018
05 AUGUST, 2018 23 JULY, 2018 25 JULY, 2018
12 AUGUST, 2018 30 JULY, 2018 01 AUGUST, 2018
19 AUGUST, 2018 06 AUGUST, 2018 08 AUGUST, 2018
26 AUGUST, 2018 13 AUGUST, 2018 15 AUGUST, 2018
02 SEPTEMBER, 2018 20 AUGUST, 2018 22 AUGUST, 2018
09 SEPTEMBER, 2018 27 AUGUST, 2018 29 AUGUST, 2018
16 SEPTEMBER, 2018 03 SEPTEMBER, 2018 05 SEPTEMBER, 2018
deadlines
MEDIA KIT 2018
DOUBLE PAGE SPREAD To be supplied as two single full pages.
FULL PAGE Trim -275mm x 202mm wide*Type/design - 255mm x 182mm wideBleed - 285mm x 212mm wide
HALF PAGE VERTICAL Trim - 275mm x 100mm wide*Type/design - 255mm x 80mm wideBleed - 285mm x 120mm wide
THIRD PAGE VERTICAL Trim - 275mm x 67mm wide*Type/design - 255mm x 47mm wideBleed - 285mm x 77mm wide
For gatefold specifications, contact production prior to sending material. Stellar Magazine is a saddle stitched publication. No Double Imaging is required on DPS material.
CONTACTE: [email protected] T: 02 8045 4923NewsLifeMedia Magazine Production.Level 2, Loading Dock, 61 Kippax Street, Surry Hills NSW 2010
MATERIAL SPECIFICATIONMATERIAL SUBMISSION (under NewsLifeMedia) NewsLifeMedia accepts advertising material viaQuickcut/Adsend or SENDlite. For more information regarding these providers please contact:
QUICKCUT/ADSEND (Adstream):Web: adsend.com.auTel: 1300 768 988 (Australia only tech support)Email [email protected]: When uploading advertising material via Quickcut do not include crop marks on the PDF file, as these will be automatically generated.
SENDLITE:Web: news.sendlite.com.auTel: +61 2 9818 1965
When supplying advertising material it is essential that you supplyyour complete booking number (including the 2 letters at the end) e.g. 12345678AB, also please ensure that the Publication Date (Cover Date) and magazine name are entered. eg: 28JAN18.
Left/right hand pages on double page spreads are to be noted at the end of the booking number, e.g. 12345678ABL / 12345678ABR.
The order of consecutive advertisements is to be noted in thematerial instructions. Please contact production ([email protected]) prior to sending revised files to ensure that the correct material appears.
DISCLAIMER While NewsLifeMedia is committed to producing magazines of the highest calibre and will ensure advertising material is reproduced as intended, the responsibility is firmly with the client/agency to supply advertising material according to our specifications. No responsibility will be taken if advertising material is not supplied according to NewsLifeMedia specifications. NewsLifeMedia cannot accept requests to modify supplied advertising material. Advertising material must be delivered on time so that quality checking procedures can take place. Advertising material will be archived for three issues and advertising related correspondence i.e. - MI’s, emails confirming repeats etc will be archived for six months. NewsLifeMedia reserves the right to refuse any advertising material.
PROOFSFor accurate colour reproduction, all advertising material must be accompanied by a 3DAPv3 colour proof created from the supplied file at 100%. NewsLifeMedia uses guidelines for ISO 12647-2 (3DAPv3), a standard for proofing and printing.
In order to verify that a proof is in compliance with the 3DAPv3 proofing requirements, each proof must be supplied with a 3DAPv3 endorsed control strip printed next to the advertisement.
No responsibility will be taken for print colour reproduction when a 3DAPv3 colour proof is not supplied.
For more information regarding 3DAPv3 proofing guidelines, visit 3dap.com.au
FILE FORMATNewsLifeMedia uses 3DAPv3 separation profiles(3DAPv3PAPERTYPE-3_280_F45.icc), a Australian standard for proofing and printing.
Files to be created in PDF version 1.3 or 1.4.
PDF files to be supplied in CMYK format with all fonts embedded into the file. RGB or spot colour files will be rejected.
PDF files need to be supplied as single page files, unless supplying gatefold PDF files.
AD SIZING
material specs
MEDIA KIT 2018
MATERIAL SPECIFICATIONIMAGES/COLOURImages are to be supplied in CMYK format. RGB, LAB or spot files will be rejected.
Images should be supplied at 100% scaling, 266dpi and using the correct 3DAPv3 separation profile, the 3DAPv3 profile will set the correct CMYK separation and total ink limit (see File Format). For more information regarding separation profiles, visit 3dap.com.au
No embedded ICC profiles. When Exporting out of Indesign, (Output) select for Profile Inclusion Policy: Don’t Include Profiles. The total ink limit is 280%. Registration colour in the swatches palette should never be used.
Solid black panels should be made up of rich black - 100% black and 40 to 50% cyan. White elements/type to be set to knock-out.
DESIGN/TYPEAll type must be a minimum of 8pt and 12pt for reversed type. Black type smaller than 24 points to be made up of 100% black only and set to overprint.
Black type larger than 24 points should be made up of rich black - 100% black and 40 to 50% cyan. Extremely thin and fine type, particularly type with serifs, should be avoided.
Due to the trim and binding variance, even distances from trim to borders may vary during the print run. We recommended that borders to be made up of 1 colour and be a minimum thickness of .08mm and sit no less than 10mm in from the trim.
PAGE LAYOUTAll advertising material is to be supplied to the correct publication trim size and is to include 5mm bleed (where required). Crop, bleed and registration marks plus page information are to appear on advertising material, offset by a minimum of 6mm.
*Ensure that all text and logos are supplied to the correct type/design area specifications (see Ad Sizing).
Headlines and baselines of very large type should be run across the gutter of the double page spread and when the image is also designed to go across the spread, its’s the client/agencies responsibility to supply material with these elements aligning from one side of the spread to the other. Stellar Magazine is a saddle stitched publication.
It’s at the discretion of the client/agency, to design beyond the type design area and NewsLifeMedia wont be held accountable if information is trimmed off during the print/binding processes.
PLATE CHANGE MATERIALWhen different advertisements are required for distribution to certain States (NSW or VIC), a separate PDF file is to be supplied with an individual key number, kept within the *type/design area.
The name of the PDF’s should reflect the different version N (NSW) or V (VIC). When material is generic for both States, please only send one piece of material which will be use for both versions.
HALF PAGE HORIZONTAL Trim -137mm x 202mm wide*Type/design - 117mm x 182mm wideBleed - 147mm x 212mm wide
THIRD PAGE HORIZONTAL Trim - 90mm x 202mm wide*Type/design - 70mm x 182mm wideBleed - 100mm x 212mm wide
Stellar Magazine is a saddle stitched publication. No Double Imaging is required on DPS material.
CONTACTE: [email protected] T: 02 8045 4923NewsLifeMedia Magazine Production.Level 2, Loading Dock, 61 Kippax Street, Surry Hills NSW 2010
AD SIZING
material specs
MEDIA KIT 2018
FOR MORE INFORMATION PLEASE CONTACT YOUR NEWS CORP AUSTRALIA SALES
REPRESENTATIVE, OR:
contactDETAILS
CHARLOTTE SOS NATIONAL PRODUCT DIRECTOR
NEWS CORP AUSTRALIA PHONE: (02) 9288 2213
EMAIL: CHARLOTTE. [email protected]. AU
contacts
MEDIA KIT 2018
OPPORTUNITIESA UNIVERSE OFLETS US UNLOCK
MEDIA KIT 2018