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WWW.IDEALOG.CO.NZ MEDIA KIT 2019

MEDIA KIT 2019 · 1 day ago · IDEALOG HAS THREE WEEKLY NEWSLETTERS SOCIAL MEDIA FOLLOWERS INDUSTRY COMMENTS. IDEALOG idealog 4 INSIDE THE MAGAZINE PRINT BRAND ADS /// A powerful

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  • icg.co.nz | idealog.co.nz

    idealog 1

    W W W. I D E A L O G . C O . N Z

    MEDIA KIT 2019

  • IDEALOG

    idealog 2

    IDEALOG is a media brand like no other. The voice of New Zealand innovation, technology and design, we represent a community of innovators who are using the transformative power of creativity to not only achieve commercial success, but to solve issues facing the world today and set the social, cultural and ethical agenda for consumers.

    Ahead of the pace on trends, we cover the latest developments in tech, design, marketing and more and most importantly, we explain to our readers why they matter.

    As well as this, we have our finger on the pulse for the most interesting and ambitious individuals operating in the New Zealand business scene. Every mover and shaker you need to know can be found on one of our channels. Our overall vision is to equip progressive New Zealand businesses with the inspiration and knowledge that will give Aotearoa a more optimistic, thriving future.

    MIKE SANDERSCommercial Manager 021 179 [email protected]

    ELLY STRANGEditor 021 070 [email protected]

    ABOUT US

    OUR READERS

    EDITORIAL FOCUS /// The Idealog brand covers the innovation, technology, design and work life disciplines, with the three annual magazines themed as the Creativity, Transformation and Reimagination issues. We provide both inspiration and in-depth and practical advice through challenges and collaborations, interviews, case studies, data and more.

    TARGET AUDIENCE /// Our target audience is people working in the innovation, technology and design sectors, from corporate innovators to small-to-medium business owners.

    21%

    Techies

    15%

    Designers

    34%

    OtherEducators

    12%18%

    Marketing

    Idealog readers are open-minded, curious, entrepreneurial and always on the look-out for better ways of doing things, with 88 percent seeing ideas and innovation as the future of business and 86 percent saying they are always looking for new ideas and inspiration.

    READER PROFILE

    51-60 yrs

    12%

    21-30 yrs21%

    41-50 yrs28%

    31-40 yrs36%

    61+ yrs4%

    Age:

    Male44%

    Female56%

    Gender:

  • icg.co.nz | idealog.co.nz

    idealog 3

    Estimated Magazine Readership 24,000* Source: NZ Audited Bureau of Circulation. Sep 2017

    KEY STATS

    Source: Adestra, Dec 2018

    34% average open

    rate newsletter

    49,500

    7,080

    26% average open rate

    solus emails

    Our traffic is significant and reflects the size of the innovation community in New Zealand.

    5,500 Our readers enjoy our newsletternewsletter subscribers

    1,200

    1500

    860,000

    70,800

    2.55 min

    44%

    unique visitors in 2018

    average monthly unique visitors

    average monthly session duration

    of traffic is from a tablet, iPad or mobile device

    Source: Google Analytics, Dec 2018

    72,000average monthly page view

    “I am always impressed and inspired by Idealog’s commitment to highlighting and sharing the success of New Zealanders from all forms of diverse backgrounds and identities.”

    ALEXIA HILBERTIDOU Chief Executive Officer, GirlBoss

    “Idealog are the mecca for tech media and One Fat Sheep are stoked to call them a partner. Creating AR is new to so many of our partners but Idealog made building this experience look like child’s play.”

    SEBASTION DEANSManaging Director, One Fat Sheep

    Magazine Circulation

    4790*

    IDEALOG WEBSITE

    MAGAZINE DISTRIBUTION

    115,710Total reach across all platforms

    Source: Magazine 360, Oct 2018

    TOTAL IDEALOG AUDIENCE

    IDEALOG HAS THREE WEEKLY NEWSLETTERS

    SOCIAL MEDIA FOLLOWERS

    INDUSTRY COMMENTS

  • IDEALOG

    idealog 4

    INSIDE THE MAGAZINE

    PRINT

    BRAND ADS /// A powerful way to display products and services. Make an impact to our readers with a high-quality display.

    ADVERTORIAL /// Provides you with an opportunity to tell stories and deliver complex messages in a high-quality advertorial style format. Can be company profiles, case studies, expert opinion/thought leadership.

    IDEALOG MAGAZINE /// Carries profiles of industry figures and companies, long-form feature articles, promotional features on practical topics and opinion pieces.

    SPECIAL SECTIONS/AWARDS /// Bespoke projects that illustrate our editorial authority, join together our various channels and tap into our audience’s desire to interact with the brand.

    PROFILES /// The back stories of and insights from our leading business personalities.

    DEPARTMENTS /// The magazine provides strong opinion and insight into the core disciplines of Technology, Design and Innovation.

    METRICS /// An intelligible summary of key data and trends about the market and industries.

    HOW TO /// Practical and experienced insight into how to start and grow a business.

  • icg.co.nz | idealog.co.nz

    idealog 5

    Three issues per year, each have a broad overall theme:

    APRIL /// THE CREATIVITY ISSUE JULY /// THE TRANSFORMATION ISSUE OCTOBER /// THE REIMAGINATION ISSUE

    RATE CARD

    All rates are quoted exclusive of GST and subject to Idealog’s standard conditions of sale. GST does not apply to non-New Zealand advertisers. All invoices are to be paid in New Zealand dollars. All rates are agency commision bearing.** advertiser supplies finished, camera-ready artwork * **Note: Solus positioning not guaranteed

    Inserts within the magazine are a popular way to

    deliver promotional material direct to our readers.

    Quantity to supply: 5000

    Standard rate A4 size: POA

    For non standard size: POA

    Tip-ons can be attached to the cover or on-page inside the magazine: POA

    ISSUE BOOKING INTO DESIGN SIGN-OFF BOOKINGMATERIAL

    (SUPPLIED)

    ON-SALE

    DATE

    April 2019 13 Feb 11 Mar 20 Mar 13 Feb 8 Mar 8 April

    July 2019 5 Jun 7 Jun 28 Jun 5 Jun 28 Jun 22 July*

    November 2019 18 Sep 20 Sep 11 Oct 18 Sep 11 Oct 4 Nov*

    *July & November on sale dates are a guide and may alter by 1-2 weeks. Cancellation deadline is 60 days prior to publication date. Deadlines are subject to change.

    IMAGES enhance the content, and we ask the advertiser to provide these. Can be photos of people, graphs/infographics, product shots, etc. Size requirements depend on how the image is to be used. A standard picture running across two columns of text should be 150 x 90mm or larger. Usually though we can work with any size.

    Inside Front Cover (DPS)

    Outside Back Cover

    Other Premium Positions

    Double Page Spread (DPS)

    Full page

    Half page Vertical

    Half page Horizontal

    Casual

    $5,200

    $3,500

    $3,300

    $4,900

    $3,200

    $1,900

    $1,900

    DISPLAY ADVERTISING

    DEADLINES

    INSERTS AND TIP-ONS

    IMAGESIMAGE REQUIREMENTS

    - Must be high-resolution (300dpi or more) - Sent in .jpg or .tif format - Photography can be arranged at an additional cost.

    DISPLAY ADVERTISINGPAID CONTENT

  • idealog 6

    IDEALOG

    IDEALOG ONLINE

    Idealog is the hub for New Zealand’s innovation sector and provides essential news, intelligence and inspiration. Informative and interactive, the website is updated daily, providing readers a forum for lively commentary and opinion on industry trends, movers/shakers, done deals and much more.

    DIGITAL

    WEBSITE, NEWSLETTERS, SOCIAL MEDIA

    IDEALOG ON SOCIAL MEDIA

    Reach our audience through email marketing. This highly effective digital marketing strategy is an effective way of connecting with leads, nurturing them, and turning them into customers.

    SOLUS EDM

    Sight, sound, and motion have always been the most engaging way to reach an audience. Capitative the new ideas, talks, or a video series.

    VIDEO CONTENT SECTION

    FACEBOOK TWITTER LINKEDIN

    Note: Megaheader and Medium Rectangles support static, animated or video creative.

    Social Media

    1920 x 1080

    Ad type

    Megaheader

    Leaderboard

    Medium Rectangle

    Pop Up Section

    Topic Series

    Sponsored Content

    Video Content

    Website

    1920 x 480

    728 x 90

    300 x 250

    1400 x 200

    1400 x 200

    600 x 400

    1920 x 1080

    Mobile

    450 x 250

    320 x 100

    300 x 250

    500 x 200

    250 x 250

    600 x 400

    1920 x 1080

    Newsletter

    600 x 200

    600 x 200

    300 x 250

    600 x 250

    250 x 250

    600 x 400

    1920 x 1080

    1200 x 630

    1200 x 630

    1200 x 630

    1200 x 630

    1200 x 630

    1200 x 630

    1080 x 1080

    1080 x 1080

    1080 x 1080

    1080 x 1080

    1080 x 1080

    1080 x 1080

    Weekly Rate

    $2,000

    $1,000

    $500

    $2,000

    $1,000

    $500

    $1,000

  • icg.co.nz | idealog.co.nz

    idealog 7

    When you want to delve deep into a topic or sector — anything from the future of a sector to the current thinking on artificial intelligence and everything in-between - our writers will work with you to find the best angles.

    A longer term approach where a sponsor funds a specific regular series of content around a similar theme and we create a special portal online.

    MEGAHEADER

    LEADERBOARD

    NAVIGATING IDEALOG.CO.NZ

    POP UP SECTION

    MEDIUM RECTANGLE

    Banners are highly visible and are instantly noticed by the audience.

    Top of mind and at the top of our website the leaderboard position puts you well in the lead.

    Make an instant impression using video, graphics and animation whether you are building your brand or announcing a new product, service or event.

    Available for you to tell stories and deliver complex messages. Content sections can be written, podcasts or video series. This space is yours to use so the content can be swapped and changed as much as you would like over the booking period.

    CONTENT SECTIONIf you have a great video produced then make sure it gets in front of the right audience. These can be “how to” videos, “Q&A” videos, a branded series or anything else in video format.

    VIDEO CONTENT SECTION

    TOPIC SERIES

  • IDEALOG

    idealog 8

    INTEGRATED CAMPAIGNS /// When putting together an effective, memorable and successful campaign, the ‘big idea’ is crucial. But equally vital is fitting the elements together seamlessly, getting all the parts working as a synchronised whole. Idealog has a unique creative flair to dream up hard-hitting concepts, the analytical nous to sense-test marketing strategy, and the production capacity to deliver. We offer an end-to-end integrated campaign service, working with brands and businesses from initial brainstorming through to execution and beyond. We aim to make our clients stand out each and every time – while keeping the process simple and streamlined.

    VIDEO PRODUCTION /// Whether you need a short introduction video, a fun engaging social campaign, or a regular video, we can help. In addition to creating a beautifully planned and produced result for you, we also get your video content in front of our audience.

    PRODUCTION

    Provides advertisers with an opportunity to tell stories and deliver complex messages in a high quality advertorial-style format. This can be company profiles, case studies, expert opinion/thought leadership - either prepared by the advertiser or, for an extra cost, written by Idealog journalists. This type of content allows advertisers to contract our editorial team to use their judgement and skill to tell our readers your story in a compelling way, appropriate to our channels.

    BESPOKE CONTENT

    INTERVIEW Tap into our editorial skills. Our writers will work with the advertiser to find angles which align with our audiences’ interests. Interviews can be face-to-face or via phone or email.

    Q&A Our editorial team will provide the advertiser with a series of questions to answer – usually via email.

    ADVERTISER SUPPLIED – Advertiser writes the article, and our editorial team will sub-edit and work into our style.

    PAID CONTENT OPTIONS

    EVENTS /// Bring your business to life in the real world, allow us to curate speakers and an audience and bask in the glow of Idealog’s profile in the innovation community.

    2524

    COLOUR YOUR PLACE TO MATCH

    YOUR GEAR

    Resene Deep Sea

    Resene Guggenheim

    Resene Half Surrender

    Resene Scrumptious

    Get your walls in fashion with colours from The Range fashion colours from

    Resene, a collection of on trend and favourite colours.

    Only from Resene.

    0800 resene (737 363)www.resene.co.nz

    THE SCROLL BAR NECKLACE by HI Jewellery FROM $139 / hijewellery.nz

    THE SCROLL BAR NECKLACE by HI Jewellery FROM $139 / hijewellery.nz

    VICKERS WAVE AMPHIBIOUS LIGHT SPORT AIRCRAFT

    IN DEVELOPMENT / vickersaircraft.com

    TUI NOTEBOOK by sarah wilkins $16 / sarahwilkins.co

    MODULAR SMART LIGHTING PANELS$292 / thisiswhyimbroke.com

    GLOWJOB LIGHT POA / glowjob.nz

    MINIPRESSO NS PORTABLE NESPRESSO MAKER $99 / mightyape.co.nz

    GT BAMBOO SERIES ELECTRIC SKATEBOARD FROM $1595 / evolveskateboards.co.nz

    KELVIN THE THERMOKENNEL PREORDERS FROM $499 /

    thermokennel.co.nz

    USB LED FAN $14 / ebay.com

    OPENROV TRIDENT UNDERWATER DRONE FROM $2205 / openrov.com

    WRITTEN CONTENT /// As award-winning editors and journalists, we know what success looks like and how to get you there. Through the power of content, we’ve transformed numerous brands and businesses into leading industry voices, and innumerable consumers into loyal brand ambassadors. Our content crew delight and inspire every day and enjoy pushing the limits of what’s possible.

    STU

    DIO

    BO

    N’S

    B

    ON

    NIE

    BR

    OW

    N

    There were 239 entries and a whopping 3734 votes cast in the People’s Choice category in Idealog, Blunt and Generator’s Umbrella Experiment. But there could be only one winner – and that winner was Bonnie Brown of Studio Bon, who will see her design, Blooming 'Brella, turned into a limited-edition Blunt umbrella that will be on sale in August. Here, we get to know the illustrator a little better.

    9-till-5 job.In the past year, she has done

    illustration work for Innocent Packaging, the World of Wearable Arts Shopping Guide, Miss FQ Magazine, PR company Showroom 22, Goodness Boutique, Wellington Woman Magazine, and more. She also illustrates brands, celebrities and bloggers that inspire her on her Instagram as a passion project, which has more than 3000 followers.

    Brown says the goal is to make Studio Bon a full-time gig, and so far, she’s not too far off.

    “I’m in the hustle stage where any minute I’m not working at my second job, I’m working on Studio Bon,” Brown says. “I’m extremely lucky in that I’ve only been working on my illustration seriously in the last year and I’ve already had the opportunity to work with some pretty cool local and international brands and businesses. The dream goal – no doubt for any illustrator – is a New Yorker cover, so I’ll keep on working until I get there.”

    change was important to the design, if perhaps a tad metaphorical, to show that our modern identity will continue to evolve as other moments shape our country.”

    Brown’s win was announced at Idealog’s pop-up Design Magazine event held in May at Generator’s Auckland hub, with Brown flying up from Wellington to accept the award. She says having her design turned into an umbrella is both a great endorsement of her work as a designer and her pursuit to turn illustrating into a full-time career.

    “There were some real standouts in my mind, and so to be a finalist and then the winner was incredible,” she says. “Considering I’ve only started illustrating and sharing my work recently, it’s a huge motivator to be told that what I am designing is interesting and also commercially viable.”

    Coming into bloom Brown grew up in Wellington and has always loved drawing, but decided to study architecture when she left school

    as a secure career prospect in the creative industries.

    “I had studied architecture as a bit of safety net in that it combined creativity and promised more job security than pursing art,” Brown says. “Coming from a very low-income family, the financial security was appealing, but I’ve since realised that a lot of success just comes down to hard work, and luck, in any field.”

    However, Brown wasn’t feeling fulfilled working at an architectural firm and begun sharing her illustrations on Instagram through the handle @Studio.Bon as a creative outlet.

    People responded positively to her work from around the world, with international leather goods brand The Daily Edited approaching her to do some illustrations for a department store in Singapore.

    Brown realised she might be able to make a career out of it, so in she 2017, she took a leap of faith, left her architecture gig and begun freelancing alongside a regular

    PRO

    FILE

    The Bloomin ‘Brella will be available for purchase in August, but as a limited-edition design, with only 300 being made. To get on the pre-order list now, email [email protected].

    67

    ————I had studied architecture as a bit of safety net in that it combined creativity and promised more job security than pursing art. Coming from a very low-income family, the financial security was appealing, but I’ve since realised that a lot of success just comes down to hard work, and luck, in any field.————

    It wasn’t the easiest of briefs to task our audience with: sum up New Zealand’s modern identity as a nation through a design that is aesthetically pleasing and can be featured on the panelled face of an umbrella.

    But 23-year-old Bonnie Brown relished the challenge and entered her Bloomin ‘Brella pattern in Idealog, Blunt and Generator’s umbrella experiment. The judges agreed that the intricate detailing is what made it the winning design.

    While at first glance, Brown’s design may look like a floral print, on closer inspection, the design includes references to important moments from Aotearoa’s history, from the first waka arriving to New Zealand’s shores, to Māori mythology via Māui taming the sun, as well as a suffragette holding a protest sign and a same sex couple holding hands.

    “I wanted to create a design that at first glance just looked like a bright floral print in my typical botanically incorrect style, but once you got a chance to look at it closely, then you could see there are different elements woven into the flowers,” Brown explains.

    This isn’t to say New Zealand’s history is all sunshine and roses, she says. However, the country’s cultural, social and political history all contributes to New Zealand’s identity and how it is viewed on the world stage – and these key moments all play a part in that.

    “I feel like we’re still in the process of figuring out what our modern identity is, and that you must acknowledge that this modern identity is directly influenced by past moments in our history and culture. Having the flowers as symbols of growth and

    umbrella e

    xperim

    ent:

    Blunt + Ide

    alog +

    Gener

    ator

    Meet the w

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    of the

    PODCAST PRODUCTION /// From concept to execution, we can produce a podcast series. Keep the audience updated with new episode notifications and instantly stream or download podcasts to play offline. Staying top of mind with listeners is a key component of maximizing your podcast marketing.

    made possible by

    IDEA

    MASCOT

    SYNERGY

    STOUSH

    WHOOPSIE

    MOVE

    ACOUNT MOVE

    GONE NOT FORGOTTEN

    BRAVEST MOVE BRAND

    AD THAT’S NOT AN AD CAMPAIGN

    SAGE HUMAN

    CLIENT-AGENCY PARTNERSHIP

    GROUP OF HUMANS

    1

    2

    3

    4

    5

    6

    7

    8

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    10

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  • icg.co.nz | idealog.co.nz

    idealog 9

    BOOKING FORM

    Total

    Total

    Publication: Idealog

    Name:

    Company Name:

    Campaign Overview:

    Magazine

    Inside Front Cover

    Outside Back Cover

    Double Page Spread

    Full Page

    Half Page

    Additional

    Writing

    Design

    Inserts

    Extra Magazines

    Digital

    Megaheader

    Leaderboard

    Medium Rectangle

    Pop-Up Section

    Topic Series

    Content Section

    Video Section

    Additional

    Writing

    Ad Banner Design

    Other Services Offered

    Concept Development

    Event

    Podcast Production

    Video Production

    Gross Total

    Project Discount

    Total

    Start Date

    Start Date

    Start Date

    End Date

    End Date

    End Date

    Quantity

    Quantity

    Price

    $5,200

    $3,500

    $4,900

    $3,200

    $1,900

    $500 each

    $250 each

    POA

    $7.50 each

    Price

    $2,000

    $1,000

    $500

    $2,000

    $1,000

    $500

    $1,000

    $500 each

    $250 each

    Your Approx. Budget

    Client Signature: Account Manager Signature:

  • IDEALOG

    idealog 10

    MechanicalSize: 230w x 275hBinding: Perfect boundColour: CMYK

    SizesFull pageTrim: 230w x 275h Bleed: 240w x 285h Double page spreadTrim: 460w x 275hBleed: 470w x 285hInside front cover (IFC), inside back cover (IBC) and opposing pagesImage area is reduced due to binding (see diagram). Double page spreads should be supplied as single page PDFs with 5mm bleed all round. Single page image area: 230w x 275h (deep)Bleed: 240w x 285hBack coverFull page portrait

    Material formatFiles should be supplied as PDFs using one of the following methods (for Mac or PC):Using Acrobat Distiller1 Print document to file by selecting

    PostScript® File printer option in the print dialogue window

    2 Select Adobe PDF or Acrobat Distiller PPD

    3 Select an output paper size that accommodates the page trim size, including crop marks and 3mm bleed all round

    4 Select crop marks5 Select composite CMYK output6 Include all fonts7 Set transparency flattening options

    to high resolution8 Save to create the

    PostScript® file9 Launch Adobe Acrobat Distiller10 Select PDF/X1a as the default

    job options11 Drag and drop the PostScript® file

    into Adobe Acrobat Distiller to create the PDF

    Exporting from InDesign1 From the export options, select

    preset PDF/X1a2 Select crop marks and 3mm

    bleed all round3 Ensure font subsetting is

    set to 100%4 Set transparency flattener options

    to high resolution

    Screen 175 lpi (screen ruling)

    ProofsA colour digital proof is to be supplied with all advertising material.The Publisher accepts no responsibility for reproduction of advertising artwork where a colour digital proof has not been supplied.

    AD SIZES, SHAPES AND TECHNICAL DATA

    Third page horizontal* 205w x 80h

    Quarter page* 100w x 120h

    Third page vertical 65w x 235h

    Half page horizontal 205w x 120h

    * Note: Solus positioning not guaranteed

    Strip* 205w x 40h

    Half page vertical 100w x 235h

    Full page 230w x 275h* + 5mm bleed 210w x 255h text-safe area

    Double page spread (please supply as two single page pdfs) 460w x 275h* – no allowance for gutters 440 x 255 text safe area

    text safe area

    gutter – do not run text through here

    text safe area

    ICG Media prefers that advertising material be supplied via Adstream’s Quickcut validation and delivery system. If you are not already set up with Quickcut, you can immediately submit your advert via the quicksend web service: http://www.quicksend.co.nz By using Quickcut you are assured that your ads will meet our exact specifications and arrive right first time. For further information on other Adstream products, please visit http://www.adstream.co.nz or call +64 9 9131479. The reproduction of advertising supplied by other methods, such as on disk or via email, cannot be guaranteed.

    Conditions of acceptance of advertisingThese conditions are deemed part of the contract issued by ICG Media Ltd.

    Contract advertising Series bookings apply to a specific volume of space which is contracted by the Advertiser for a specific period. In cases where the actual space taken for the period falls below the contract volume, the Publisher will surcharge all space taken to the rate appropriate to the volume of space used.

    Postponement or cancellation of space This cannot be effected after 5pm on the last day of the month, two months prior to the publication date.Materiala) All advertising material shall be delivered to the Publisher

    without expense to the Publisher b) Any expenses incurred following copy deadline date in

    trying to secure material (e.g. toll calls, freight, couriers etc) shall be recoverable from the Advertiser or Advertising Agency and shall be charged out as a disbursement (non-commission bearing)

    c) Where new copy or instructions to repeat have not been received from a contract Advertiser by copy deadline date the Publisher reserves the right to repeat any previously run copy, or to compose or enter substitute copy at the Publisher’s absolute discretion and charge full rates plus production

    d) Advertisement material is held at the Advertiser’s risk and is not insured by the Publisher. Material will only be returned on request and any material unused for 36 months will be destroyed.

    Rate protectionShould advertising rates change, Advertisers on a current contract with Tangible Media Ltd will be given rate protection (i.e. charged at “old” rates)– for only two consecutive issues in the case of monthly titles,

    and for one issue in the case of all less-frequently published titles

    – from and including the issue at which any new rate increase takes effect.

    TermsAccounts for advertising space and production are due for payment within 20 days following the end of the month of publication. Advertisers and their Advertising Agencies are jointly and severally liable for payments due under any contract. For the purposes of this clause the month of publication is the cover date or mast-head date of the publication. In the case of bi-monthly publications the month of publication is the first month of the two months shown as the cover date or mast-head. In the case of quarterly, bi-annual and annual publications the month of publication shall be deemed to be the month of the invoice date. Any costs, fees, legal expenses or commissions incurred in obtaining payment are to be charged to the client’s account.

    Tax and leviesAny Government or industry taxes and/or levies are additional to the current rates structure shown on the rate card. GST (currently 15%) is payable on all payments from a New Zealand source and on such overseas advertising as may from time to time be deemed liable by the Inland Revenue Department.

    General a) The Publisher reserves the right to decline the insertion of

    any advertisement b) The placement of an advertisement is at the Publisher’s

    discretion – except where a preferred position loading has been paid

    c) Casual displacement, rejection or omission of an advertisement does not invalidate a space order

    d) While every care is exercised, the Publisher will not accept liability for any loss whatsoever incurred through error either in the content of an advertisement, or the incorrect appearance of an advertisement.

    Terms of acceptance of advertising copy The Advertiser warrants and undertakes to the Publisher that no statement, representation or information contained in the supplied advertisement: a) is or is likely to be misleading or deceptive or to otherwise

    infringe the Fair Trading Act, 1987; or b) is at all defamatory, in breach of copyright, trademark or

    other intellectual or industrial property right; or c) is otherwise in breach of any provision of any Statute

    Regulation or rule of law.The Advertiser acknowledges that ICG Media Ltd relies on the provisions of this Clause in accepting the advertisement for production. The Advertiser hereby agrees to indemnify the Publisher against all losses or costs, legal or otherwise, arising as a result of the publication of the advertisement.

    TERMS AND CONDITIONS

    TECHNICAL

  • icg.co.nz | idealog.co.nz

    idealog 11

    TECHNICAL SPECIFICATIONS FOR ADVERTISING IN E-NEWSLETTERS

    SPECIFICATIONS FOR ADVERTISING ON IDEALOG.CO.NZ

    • All .gif and .jpg files are acceptable and file sizes should be as small as possible (30k max).

    • Resolution should be 72 dpi• Format should be .gif .jpeg or animated .gif*

    *Note for animated .gif email newsletter ads: animated .gif ads may not rotate past the first frame when displayed in some versions of Outlook. As this is the case we recommend any animated .gif ads for email newsletters start with a frame which, if static, will deliver the advertiser’s message. To ensure no potential issues arise with your email adverts, it is best to use a static .gif or .jpg file.

    FOR ANIMATION:• Keep animation simple – no distracting strobe effects• Looping is acceptable• Creative with a white background must have a border• File sizes should be as small as possible (40k max)• Resolution should be 72 dpi• Formats should be .gif, .jpg, animated .gif or Adobe Flash (.swf), including

    back up .gif or .jpg• Third Party HTML banners are acceptable. Creative files must be included

    with third party tags. You must use {clickurl} and {random} as your place holders if you are not using a known third party redirect listed below. You will need to use the relevant method when creating your banner html.

    Accepted Third Party Redirects: Double Click – iframe tags, Facilitate, Eyeblaster, Atlas, Mediaplex, EyeWonder

    Sizes: See IAB Ad Standards and Guidelines for more details

    TERMS AND CONDITIONS

    • Effective 1 January 2019

    • All rates are direct and non-Agency commission bearing.

    • All creative due 3 working days, ( 5 working days for rich media),

    prior to live date

    • Rates are in New Zealand dollars and exclusive of GST

    • Rates do not include any third party ad serving charges

    • Rates are for standard formats only. Please contact us for prices

    on non-standard ad formats

    • Advertisers are responsible for the creation of their own ads

    • Unique Visitor and Page Impression numbers are estimates

    sourced from Google Analytics traffic data

    ADVERTISING ENQUIRIES Commercial Manager - Mike Sanders [email protected] m + 64 21 179 3033 EDITORIAL ENQUIRIES Editor – Elly Strang [email protected] m + 64 21 070 3524

    CONTACTS