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MEDIA KIT 2019
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OUR BRAND PROMISE
Everything we do is set out to inspire our discerning audiences. We chronicle, experience, and celebrate the best in life.
INSPIRATIONWe awake people’s imaginations with unexpected stories
and through celebrating life at its most beautiful and extraordinary
ACCESSWe give our discerning audiences an intimate perspective
on the prestigious world of luxury living and connect them to the people within it
AUTHORITYWe enrich people’s lives through intimate stories about remarkable people, our experts’ opinion on refined living, and presenting trends as they happen
#WEARETAIWANTATLER
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AUDIENCE CORE PROFILE
LEADING LIFESTYLE MEDIA BRAND
280,000Monthly Online Visitors
Online
38.3 yrs old
42.3yrs old
Average Age
Online
Female58%Male 42%
Female53%Male 47%
Gender
Top Management
68%
Seniority
Partnership/Small Family
15%Multi-household
37%Single-household
18%
Household Size
25,000Email
174,925Print Readership
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“Tatler always has experts writing for them. Real
people.”
Asia Tatler Reader Survey
“Seriousness, persistence
and enthusiasm are my
Taiwan Tatler’s impression.”Sandy Wang
Formosa Biomedical
Technology Corp
Chairman
”Simple and elegant,
modern and stylish
Wing, luxurious and subtle.”Steven Pan.
Regent Hotels Group
Chairman
”The magazine itself is like
a piece
Exquisite and elegant
artwork!”Chen Hsiang-Yin
Artist
CONTENT CREATOR
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READERSHIP PROFILE
TaiwanTatler.com is highly unique and distinguishing; it has strong links to luxurygoods and precisely targets at readers with high purchasing power.
90%70%
60%60%60%
40%40%40%
30%
AVID INVESTERS (FINANCIAL / BANKING SERVICES +WEALTH MANAGEMENT)
CAREER LEVEL
63%Executive & Managerial
27%Professional
10%others
NATIONALITY
78%
22%
Asian
Non-Asian
AGE
25-45 years old
65%
45years old & above
35%
MARITALSTATUS
51%Single
44%Married
GENDER
56%
44%
Male
Female
DEMOGRAPHICS HIGH PURCHASING POWER
Affinity index - online behaviour of Tatler users
Avid investors（finance／banking services, wealth management）
Buyers of luxury goods and watches
Fashion lovers
Car lovers
Beauty experts
Real Estate／Residential property
Consumer electronics
Food／Travel
Home
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TATLER PLATFORMS
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Circulation Breakdown
Distribution Channels
TATLER PLATFORMS
AA
RO
N L
EE
• ME
N'S
CIT
Y M
AP
S • D
AV
ID Z
WIR
NE
RX
WO
LF
GA
NG
TIL
LM
AN
SA
PR
IL 2018
L I F E . E X T R A O R D I N A R Y
April 2018
APRIL 2018 NT$260
VOL. 11 NO. 119
MEN'S CITY MAPS 男人的城市角落・DAVID ZWIRNERXWOLFGANG TILLMANS 2018 SS MEN'S FASHION TRENDS
REINVENTACITY李彥良忠泰集團
APR-cover.indd 3 2018/3/26 pm8:28
32,600CIRCULATION
*also include café, health and fitness, beauty salon and spa.
21,190 Tatler VIPs5,868 Public access
2,934 Chain bookstore
978 Subscribers
15% Top restaurant / Select private club*
14% Mansion / Art Collector / Wine Cellar
23% Private Banking VIP Banking Top Credit Card Members
29% Tatler VIPs
7% Top car owners
6% Influential private society / 500 large entrepreneurs
3% subscriber
3% Chain bookstore
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taiwan tatler
1
50新銳先鋒・定義台灣未來
TT-GentT2017_Template cover.indd 1 2017/8/23 19:55
TATLER PLATFORMS
THEMATIC SUPPLEMENTS
T A I W A N T A T L E R
LUXURYMay 2016
頂級美學概念THE LUXURY ISSUE
SHOW YOUR DOUBLE FACE揮灑雙重姿態
MAKEUP AS UNIQUE AS YOU ARE率性真我
T A I W A N T A T L E R
BEAUTY
貫穿秋冬最新流行趨勢，更以奢華為關鍵字，
頂級美妝體驗，從保養打底開始，
接著彩妝的勾勒，到最後的髮型定裝，
全方位為妳打造專屬的完美風格。
秋日奢華美妝主義
SEPTEMBER 2015
2015
TATLER BALLT A I W A N T A T L E R
December 2017
趙心綺
CindyChao
BALL-cover.indd 4 2017/11/7 pm12:51
TATLER BALLDecember 2017
T A I W A N T A T L E R
翁美慧富邦藝
術基金會20週年
BALL-cover.indd 2 2017/11/7 pm4:03
DIARY 2017年度最重要的藝文和社交活動 • 2017'S BEST BUILDING 聯聚建設城市建築標竿 • BEST OF LIFE 年度極致珍品 • ASIA'S MOST STYLISH 亞洲風尚女性的迷人倩影 • 40 MOST INVITED 社交界最受歡迎賓客
2017
11個年度最佳盛會 25位時尚指標人物100台灣名人錄
2017 Society COVER.indd 1 2017/7/10 pm4:47
BRAND EXTENSIONS
SocietyDIARY
International events and events in the
past year
BEST OF LIFE
Picking the best life experience of the
year
MOST INVITED GUEST
MOST GRACIOUS HOSTS
Most popular party guests and hosts
Generation TIt is the co-initiated plan of eight
versions of Tatler in Asia.painting.
A total of 450 Asians were collected
in this annual list. The brightest star of
tomorrow in the continent. Each year
we publish a Generation T list Bubu
Booklet, together with Taiwan Tatler
Magazine in June Issued together.
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TATLER PLATFORMS
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45,000 TAIWAN TATLER
TATLER PLATFORMS
1,526 TAIWAN TATLER
SOCIAL MEDIA
Daily updates on the world of luxury lifestyle via our social media platforms
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TATLER PLATFORMS
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TATLER BALLNOVEMBER 2019 The Tatler Ball has always been one of themost anticipated annual events on the socialcalendar. Being invited to the event is theultimate affirmation of one’s social status.
Generation T JUNE 2019Young Avant-garde PartyIn a more lively, diverse, and fun way,For the current young elite celebrities, young Ming Shi tailor-made. Unique young elite social networking platform.
TATLER PLATFORMS
EVENTS
FLAGSHIP ANNUAL EVENTS
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GENERATION T
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GENERATION T
Generation Tis a platform that provides professional and intellectual enrichment on entrepreneurship, innovation, creativity and social impact through exclusive events, amazing experiences and highly curated content.
The Generation T List is an annual unveiling of 50 innovative and inspiring Taiwan talents under 40 years old showing potential to become leaders of tomorrow.TA I WA N TAT L E R
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taiwan tatler
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50新銳先鋒・定義台灣未來
TT-GentT2017_Template cover.indd 1 2017/8/23 19:55
Generation T has a presence in each of Asia Tatler’s eight markets. The annual lists combine to make up a collection of 450 of Asia’s brightest individuals.
Our content on taiwantatler.com is focused on the Generation T listers, telling their stories to both inform and inspire our audience of successful entrepreneurs, professionals and creatives.
The Generation T List is published as an annual supplement and distributed within the June issue of Taiwan Tatler, which also features Generation T listers on the magazine’s cover.
CONTENT
GENERATION T
GE
NE
RA
TIO
N T
• AS
IA’S
60
MO
ST
WA
NT
ED
SE
PT
EM
BE
R 2017
L I F E . E X T R A O R D I N A R Y
September 2017
SEPTEMBER 2017 NT$260
VOL. 10 NO. 112
不同凡響
GENERATION T
SEP-cover.indd 2-3 2017/8/30 pm5:23
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TAIWAN TATLER has been witnessing these advancements and changes since he entered Taiwan for 10 years. He has also accompanied many celebrities and entrepreneurs to grow together.
We decided to take a long-term look. The Generation T’s young party this year will be more lively, diverse, and fun.For young elite celebrities, young Ming Shi tailored a unique young elite social networking platform.
In 2019 Generation T we announced the selection of Taiwan Tatler’s 50 more representative and promising young talents.This group of successful young people has created more platforms and opportunities for mutual exchange.
We can customize the new season Generation T to create more brand events through the customization of each brand.
GENERATION T
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From the printed word to the moving image, we take an integrated, omni-channel approach to content creation. Our award-winning teams are ready to produce great content for your brand.
PRINT VIDEO &PHOTOGRAPHY
SEO（網站）
EMAIL（EDM）
MOBILE （SMARTPHONE,
TABLET）
SOCIAL（FB, IG, TW, YOUTUBE）
BRAND
OBJECTIVES
CONTENT
STRATEGY
CREATION
CONTENT STUDIO
BRANDS WE WORK WITH
HENNESSY ASTON MARTIN BVLGARI CLÉ DE PEAU BEAUTÉ
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ADVERTISING
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Please provide CMYK file
Advertising file format:：
．Advertising file format:
．PDF format file (high-resolution, inline image file, and frame text)
．InDesign CS2 format file (includes Mac font file, image file package)
．Illustrator CS2 format file (includes Mac font file, image file package)
．Photoshop format file (high-end JPG/EPS file)
．Do not accept mesh
．High resolution, high-end resolution of 300dpi or more
For further enquiries regarding the submission of materials,please
contact your advertising representative or our ad operation team.
TYPES
STANDARD ADVERTISINGFull Page (ROP)Double Page Spread (ROP)
SPECIAL INSERTIONOutside BackInside BackIFC Spread1st DPS2nd DPS3rd DPS4th DPSAd facing Around Asia 1st Ad facing TOC2nd Ad facing TOC3rd Ad facing TOCMastheadEditor’s Note
NO./PAGES
12
1122222111111
RATES (NT$)
144,200288,400
463,500185,400442,900422,300370,800350,200329,600226,300 205,400206,300196,300190,400185,400
6X
136,900273,900
440,300176,100420,800401,100352,200332,600313,100215,400 205,400195,400185,400185,000176,100
12X
129,700259,500
417,100166,800398,600380,000333,700315,100296,600204,600 194,600184,600180,600176,800166,800
Dimension mm (W X H)
DIMENSIONFull PageDouble Page SpreadFront Cover Reverse Gatefold
ACTUAL228 x 305456 x 305456* x 305
BLEED**234 x 311462 x 311 458* x 311
TYPE AREA
208 x 285208 x 285 each page 206 x 285 each page
*226(L) +226(L) **出血尺寸 : 每一邊額外加 3mm
ADVERTISING
PRINT RATE CARD
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ADVERTISING
DIGITAL RATE CARD
Please contact us with more information（[email protected]）
Platform
Desktop
Mobile
Ad Format
Carousel ( Large )
Carousel ( Small )
Interscroller
Slider Banner
Billboard
Leaderboard
Half Page Ad
LREC
Interscroller
Leaderboard
LREC
Takeover
Price / Week
NT$2,500
NT$2,000
NT$10,000
NT$4,000
NT$12,500
NT$7,500
NT$10,000
NT$7,500
NT$25,000
NT$15,000
NT$20,000
NT$25,000
CPM
NT$1,000
NT$800
NT$800
NT$800
NT$1,000
NT$600
NT$800
NT$600
NT$1,000
NT$600
NT$800
NT$1,000
Impression ( 1 Unit ) / week
2,500
2,500
12,500
5,000
12,500
12,500
12,500
12,500
25,000
25,000
25,000
25,000
Optimal Dimensions
1056 (W) X 520 (H)
1056 (W) X 120 (H)
1600 (W) X 1200 (H)
960 (W) X 600 (H)
1056 (W) X 350 (H)
970 (W) X 90 (H)
300 (W) X 600 (H)
300 (W) X 250 (H)
640 (W) X 1024 (H)
320 (W) X 50 (H)
300 (W) X 250 (H)
640 (W) X 1024 (H)
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HOMEPAGE + RUN-OF-SITE (EXCLUDE SPONSORED SECTIONS)
ONE-OFF
NT$150,000
NT$200,000
ADVERTISING
DIGITAL RATE CARD
AD TYPES
CUSTOMISED CONTENT PACKAGES
Native Package The native package is an advertorial feature whereby the client submits their press release, but our editorial team maintains total creative control, keeping in the voice of the brand* Include 1 day Homepage Carousel Exposure* Editorial lead article
Tatler Focus PackageThe Tatler Focus package is an advertorial feature whereby the client submits their press release and shares creative control with our editorial team* Include 2 days Homepage Carousel Exposure* Include 1 Facebook Post* Include 1 eNewsletter Feature* Include 2 rounds of client amendments, plus final proof read
Please contact us with more information（[email protected]）
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HOMEPAGE + RUN-OF-SITE (EXCLUDE SPONSORED SECTIONS)
ONE-OFF
NT$300,000
NT$200,000 upwards
ADVERTISING
DIGITAL RATE CARD
CUSTOMISED CONTENT PACKAGES
Brand Story Package Hong Kong Tatler will come up with a tailored write-up based on materials provided by the client and editor’s research. Brand stories can focus on the company’s history/heritage, or can also discuss a particular collection, a project, or a collaboration. These features are to be written in editorial form and are not overly commercial. * Include 2 days Homepage Carousel Exposure* Include 1 Facebook Post* Include 1 eNewsletter Feature* Include 2 rounds of client amendmens, plus final proof read
Video Advertorial PackageThe video advertorial package is a bespoke video solution for the client’s brief* Include basic video shoot and editing* Include 2 days Homepage Carousel Exposure* Include 1 Facebook Post* Include 1 eNewsletter Feature
AD TYPES
Please contact us with more information（[email protected]）
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For Taiwan Tatler advertising enquiries, please contact:
Edipresse Media Taiwan (Hong Kong) Limited Rm.B, 10F-2, No. 128, Sec. 3, MinSheng E. Rd.,Taipei 105, Taiwan, R.O.C.
T: +886.2.8770.1028 F: +886.2.8712.0677
CONTACT US
GINGER CHANSales & Marketing Director
T: + 886 8770 1033E: [email protected]
