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MEDIA KIT 2019
A surf instructor with a long board at Waikiki Beach,
Hawaii
CAA MAGAZINE
FALL 2018
CELEBRITY CHEF DAVID ROCCOGASPÉ PENINSULA ROAD TRIP CHEAPEST NEW CARS
NORWAY A BLEND OF COSMOPOLITAN CULTURE AND ADVENTUROUS SPIRIT
SCO | PM40065459
CAAMAGAZINE.CA
CANADA’S #1 CIRCULATED MAGAZINE*
CAA Magazine opens Members’ eyes to the world—both at large and close to home—through travel, automotive and lifestyle stories.
ADVERTISING IN CAA Magazine connects you to a coveted audience of more than three million active Canadian consumers. The Canadian Automobile Association (CAA) is one of the largest established consumer-based organizations in Canada and represents trust, dependability and security—an image that is reinforced by the magazine’s expert advice on travel destinations and insightful takes on automotive trends. CAA Magazine is an exclusive and tangible benefit for Members, offering insider information and access to special offers and partner promotions.
CAA MAGAZINESECONDARY TK
SECONDARY TK SECONDARY TK
CAAMAGAZINE.CA
DEALMAKER MANJIT MINHASADVENTURES IN HAWAII LUXURY ON THE RHINE
FORWARDCHARGED
HOW VOLVO
CAA MAGAZINE
SCO | PM40065459
SPRING 2018
CAAMAGAZINE.CA
GET YOUR 2018 CANADIAN
INTERNATIONAL AUTOSHOW
TICKETS. SEE PAGE 49
SAVINGS ALERT!
SUMMER 2018
CAA MAGAZINEHAIDA GWAIIHAIDA GWAII
EXPLORING THE LIVING HISTORY OF B.C.'S
UNIQUE COASTAL REGION
D I S C O V E R
COMIC RUSSELL PETERS
ADVENTURES IN NORTHERN PERU RVs FOR BEGINNERS
SCO | PM40065459
HAPPY 115th, CAA!Go to page 54 to
find out how you can
celebrate with us
CAAMAGAZINE.CA
* CCAB March 2018
1,769,882*TOTAL CIRCULATION
Advertising in CAA Magazine connects you to a readership of more than 3 million active Canadian consumers.
10.2%OF CANADIAN
ADULTS†
CAA MAGAZINE AT A GLANCE
3 millionREADERSHIP†
READERS PER COPY†
1.8
*Source: March 2018 CCAB Brand ReportTotal Qualified Circulation, Spring 2018, March 2018 CCAB Brand Report†Source: Vividata Summer 2018, Total 14+ ISSUES PER YEAR
ONTARIO CIRCULATION
1,642,778READERSHIP 2,711,000†
3,019,000
READERSHIP 284,000†
ATLANTIC CIRCULATION
159,445 4
AVERAGE HOUSEHOLD INCOME
FEMALE MALE50% 50%
CAA Magazine readers are eager to see the world, whether on a trip or behind the wheel.
$90,187
ADULT CHILDREN LIVING AT HOME
26%CHILDREN AT HOME
46%OF OUR READERS ARE MARRIED
INDEX 124
73%
POST-SECONDARY EDUCATION
UNIVERSITY+79% 70%
INDEX 115INDEX 123
HOME OWNERSHIP87%
INDEX 119
25-54 YEARS OLD
54 YEARS OLD & UNDER
55+ YEARS OLD
33%(994,000)
INDEX 69
63%(1,896,000)
INDEX 175
37%(1,123,000)
INDEX 58
MEET OUR READERS
57 AVERAGE AGE
YEARS OLD
READERS UNDER 55 HAVE KIDS AT HOME
61%
INDEX 144
Source: Vividata Summer 2018, Total 14+
HIGHER
THAN NATIONAL AVERAGE
10%
Source: Vividata Summer 2018, Total 14+
HEAD OF HOUSEHOLD
88%INDEX 115
HHI $75,000
52%INDEX 114
PRINCIPAL WAGE EARNER
76%INDEX 110
• $90,187 Household Income (19% more likely to have a household income of $100,000+)
• $52,172 Personal Income (26% more likely to have a personal income of $50,000+)
• $249,451 average in savings and securities (91% more likely to have $500,000+ in savings and securities.)
INCOME AND SAVINGS
• Home Improvements: 94%
• Vehicles: 93%
• Electronics: 92%
INFLUENCE ON HOUSEHOLD PURCHASES:
• 71% of readers take action after seeing any ad
• Searched online as a result of an ad (INDEX 144)
• Purchased a product/service (INDEX 119)
• Visited a retail location (INDEX 116)
• Attended an event (INDEX 115)
IN RESPONSE TO ADVERTISING:
CAA Magazine readers are eager to see the world, whether on a trip or behind the wheel.
MEET OUR READERS
CAA READERS: VACATION TRAVEL IN THE PAST YEAR
Source: Vividata Summer 2018, Total 14+
• 41% (1,246,000) took a Canadian vacation in the past 12 months (117 INDEX)
• 30% (895,000) took two or more trips (120 INDEX)
• Collectively accounted for 4.2 MILLION domestic vacations trips in the past year
• $3.9 BILLION spent on Canadian travel in the past 12 months
• $3.9 BILLION spent on Canadian travel in the past 12 months
• 678,000 stayed in hotel or resort on last Canadian trip (133 INDEX)
• 1,292,000 readers travelled by car (INDEX 118)
• 42% (1,269,000) took an International vacation in the past 12 months (126 INDEX)
• 22% (666,000) took two or more trips (131 INDEX)
• Collectively accounted for 2.8 MILLION International vacations trips in the past year
• $7.6 BILLION spent on International travel in the past 12 months
• 32% took short-vacations of 7 days or less
• 26% (791,000) stayed on hotel or resort on last International trip (123 INDEX)
• Travelled to the following locations in the past 12 months:
• USA: 26% (134 INDEX)
• Caribbean: 12% (174 INDEX)
• UK/Europe: 11% (147 INDEX)
• 57% (1,717,000) took an overnight vacation in the past 12 months (117 INDEX)
• 43% (1,292,000) travelled by car (118 INDEX)
• 18% (537,000) took a cruise in past 3 years (140 INDEX)
• 64% (1,919,000) stayed at a hotel for 1+ nights (116 INDEX)
• 17% (504,000) luxury hotel (136 INDEX)
• 22% (654,000) rented a car (132 INDEX)
• Collectively accounted for 983,000 car rentals in the past 12 months
• Average amount spent (per reader):
• Per Trip: $930
• Per year: $2,790
• Compared the average Canadian, our readers are more likely to do a variety of activities while on vacation:
• Shopping: 15% more likely
• Sightseeing: 23% more likely
• Attend sporting events: 19% more likely
• Take in night-life: 10% more likely
• Visit museums /galleries: 12% more likely
• Golf: 30% more likely
• Stayed a hotel/resort: 30% more likely
WITHIN CANADA
ANY VACATION
OUTSIDE CANADA
Source: Vividata Summer 2018, Total 14+
• 79% (2,395,000) principal driver in household (115 INDEX)
• 93% (2,798,000) influence purchase of vehicles (113 INDEX)
• 94% of reader households have 1 or more vehicles
• Total number of vehicles in households: 5,403,000
• 60% (1,802,000) have two or more vehicles in household (115 INDEX)
• Buy new, not used: 59% or 1,781,000 (114 INDEX)
• 54% (1,637,000) have vehicles serviced by dealership (118 INDEX)
• Readers collectively hold $610-BILLION in savings and investments.
• Average per reader: $202,407 (58% higher than national average)
• $250,000 or more: 24% (726,000) (158 INDEX)
• $500,000 or more: 14% (424,000) (191 INDEX)
• Used a financial planner in past 12 months: 33% (999,000) (133 INDEX)
• Have an RRSP: 57% (1,735,000) (120 INDEX)
• Have a TFSA: 40% (1,221,000) (118 INDEX)
• Have Mutual Funds: 30% (901,000) (133 INDEX)
• Have a Line of Credit: 54% (1,619,000) (119 INDEX)
• Own stocks / bonds: 24% (710,000) (143 INDEX)
• Have taken steps to ensure comfortable retirement: 57% (1,727,000) (121 INDEX)
AUTOMOTIVE FINANCE
CAA READERS: LIFESTYLE
• 80% (2,420,000) are active in jogging, hiking, aerobics, yoga, swimming, and attending fitness clubs.
• Take multi-vitamins:
• 1+ a month: 33% (1,010,000) (124 INDEX)
• Daily: 27% (810,000) (130 INDEX)
• Take vitamins, minerals, herbal supplements:
• 1+ a month: 45% (1,353,000) (125 INDEX)
• Daily: 38% (1,147,000) (136 INDEX)
• Wear eye-glasses: 63% (1,904,000) (110 INDEX)
• Agree:
• I think always think of the calories in what I eat: 36% (1,098,000) (115 INDEX)
• I always check the nutritional content of food: 50% (1,521,000) (113 INDEX)
HEALTH & WELLNESS
TRAVEL FEATURES Longer, inspiring reads that highlight great travel destinations and provide the tools for a safe and memorable journey.
POPULATION
164,994LOCATION
13.9094° N60.9789° W
DID YOU KNOW?When arriving on the island in 1502,
French sailors named it after Saint Lucy of Syracuse, making St. Lucia the only country
in the world to be named after a woman.
Travel / Auto / People / Leisure
FALL 2018 | 7
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WHERE ARE YOU?
I have found paradise, and it smells like chocolate. The aroma of freshly ground cacao lingers in the
air as I sip a stout brewed from cocoa nibs and watch the sun
glistening on the Caribbean Sea, illuminating the rainforest and magnificent Piton mountains.
I’ve taken a break from snorkelling St. Lucia’s picture-perfect south
coast to explore the island’s ever-expanding chocolate industry.
The St. Lucian rainforest has been home to cacao trees since the
1700s, but the chocolate-making business has only recently
been reinvigorated.
HOTEL CHOCOLATST. LUCIA
treat yourself to a tasting on the veranda of boucan by hotel chocolat
30 | CAA MAGAZINE SPRING 2018 | 31
NextMove T
MATT BUBBERS
VOLVOSWEDEN’S SAFETY-MINDED AUTOMAKER REPOSITIONED ITSELF AS A LUXURY- AND PERFORMANCE-FOCUSED BRAND. NOW, THEY’RE ADDING A PROMISE OF AN ELECTRIFIED FLEET BY 2019.
The best way to find the home of Volvo Cars is to go for a drive. Head southwest out of Stockholm and keep driving across the width of Sweden on the E4, past the tip of Lake Vättern, and then Route 40, toward the setting sun, past rolling, treeless hills caught up in golden light until eventually you hit the North Sea. Here, on a bit of coastline swept by a brisk wind, you’ll find the city of Gothenburg. Far from anything, it is Volvo’s home. The city is mainly industrial, but also a little bit punk—and maybe even beautiful, with its many grand stone buildings and pedestrian streets.
Volvo’s
XC40Drivers can unlock and pre-heat the vehicle with their smartphone
WILDWILDANDREW RAVEN
ULF SVANE
NORWAY MAY BE ONE OF THE WORLD’S RICHEST COUNTRIES, BUT THAT HASN’T DAMPENED ITS PIONEERING SPIRIT
38 | CAA MAGAZINE FALL 2018 | 39
NORWAY
ATATHEARTHEART Opposite page: the
rugged mountains around Bergen, Norway’s second-largest city; this page: Oslo’s quirky Misfornoyelsesbar, or Bar of Misfortune
AUTOMOTIVE FEATURES In-depth stories covering automotive technology, trends, manufacturers and models, as well as automotive personalities such as race-car drivers.
COMPASSOur upfront section features a mix of travel, automotive, home and lifestyle content—delivering short pieces with engaging visuals.
IN EVERY ISSUE
16 | CAA MAGAZINE
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BEVERLEY ANN D’CRUZ
SHOPPING TIP If you’re investing in an Instant Pot, splurge on a second stainless steel insert. You’ll be able to start a side dish of rice or veggies as soon as your main is done, without having to wash the pot first.
EASE OF USE PRICE FEATURES CONVENIENCE EASE OF USE PRICE FEATURES CONVENIENCE
INSTANT POTDuo Plus Multi 9-in-1
SIX QUART
$159.99Created by a Canadian company, this multi-hyphenate
appliance combines slow and pressure cookers, plus yogourt and rice makers. It does take some tinkering to get used to
the settings, especially if you’re new to pressure-cooking. While a recipe’s cook time may indicate a speedy 10 minutes
for butter chicken, you’ll have to budget a few more minutes to pressurize at the beginning and release pressure at the end.
To keep dishes to a minimum, though, you can brown onions and meat right in the pot, courtesy of the Sauté function.
HAMILTON BEACHSet & Forget Slow Cooker SIX QUART
$99.99Hands-off cooking is a given with any slow cooker, but this model stands out for its Probe function. Insert the attached digital thermometer into a cut of meat, program the desired internal temperature, and the cooker will automatically switch to the Warm setting when it’s reached. You can also program a required cook time and go about your day (hence the “set and forget”). The dishwasher-safe insert is roomy enough to stew a large batch of beans, and the gasket-sealed lid reduces cooking aromas—a boon for homes with open-concept kitchens.
Whether you want to come home to a prepared dinner or relish some time in the kitchen, there’s a food gadget for you. We whipped up a few recipes in the
classic slow cooker and the trendy Instant Pot to compare notes.
COOK OFF
Side clips secure
the lid to avoid
spills on the way
to a potluck
you can even bake a cheesecake in this multi-tasker
thisvs.
that
VS.
www Find out what else the Instant Pot can do—and how fast—at caamagazine.ca
Q A
A FORMER MODEL TURNED TV HOST and cookbook author, 48-year-old David Rocco makes food and lifestyle shows that air
around the world, encouraging home cooks to embrace simple pleasures. We spoke with the Toronto native, whose new series, David Rocco’s Dolce Africa, starts this fall, about moving beyond his Italian roots and why he’d like to do a Canadian-themed series.
CAA Your show started with Italy; you’ve since travelled to India, and now Africa. What was the inspiration for venturing further afield?
DR About five years ago, we saw the direction of food television [going toward] a lot of competition shows, which really weren’t inspiring us. We decided to get out of our comfort zone, starting with our India series. We saw a huge opportunity to become global ambassadors—travelling to meet new people, sharing a meal and doing a fusion of recipes and cultures.
CAA To shoot Dolce Africa, you travelled to Ethiopia, Kenya, Tanzania and South Africa. What were some memorable moments?
DR My children came to Kenya with us, and we went on safari in the Maasai Mara National Reserve. We were also invited to [visit] the Maasai tribe. They allowed me to take part in their daily rituals, one of which was drinking cow’s blood,
which wasn’t overly pleasant. My kids were also in that episode, and there’s an amazing scene where my nine-year-old daughter is sitting with a young Maasai boy about her age, and they’re eating together. It was just an amazing moment of children from two different worlds.
CAA Sounds like you really embrace each culture when you travel.
DR I love people. What drives this show is this love of connecting with people and being immersed in a culture. Our work is very intense, and because of the intensity of that short period in a city or a country, we end up with a [fuller] experience because we’re really entrenched in the culture.
CAA Are there any other places you’d like to cover?
DR People often ask me about Canada, and I would love to do it. We have such an incredible landscape. I don’t think it’s been covered the way it should be on a global scale. It really offers so much, and the food scene is incredible.
CAA Are there days when you feel tired of all the travel and have to fight through it a bit?
DR I feel very blessed. We’ve been to so many places and created memories. There’s not one single day that’s the same. I’m constantly challenging myself and getting excited about these projects; that inspires my team and me to step back and say “Wow, we’re lucky to do what we do.” It’s not a bad gig. PH
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WHO
David Rocco
CLAIM TO FAME Italian-Canadian chef, cookbook author and TV
host known for his dolce vita
philosophy
HOMETOWN Toronto, Ont.
FAVOURITE TRAVEL
EXPERIENCE A safari with his wife and three kids in Kenya’s Maasai Mara. “It
was incredible to be up close with the animals like that. There was
even an awkward moment with my young kids when
we witnessed lions mating!”
RECENT TRIP
Malaysia. “The food is so fantastic—you
see the influence of India, of Malay and Chinese all mixed into this fantastic food.”
taste makerSuave celebrity chef David Rocco travels the world in search of the sweet life
FOOD FOR THOUGHT Rocco’s latest cookbook, Dolce Famiglia, puts the focus on family-friendly meals
20 | CAA MAGAZINE
AT HOME Examining a home or lifestyle trend using a how-to approach.
TEST DRIVE A car review that complements the automotive content in the Compass section.
THIS VS. THAT A “comparison test” page that covers travel, automotive, lifestyle or home products.
Q&A An engaging interview with a Canadian personality.
18 | CAA MAGAZINE18 | CAA MAGAZINE
paper routeIf you want to try the accent-wall trend, wallpaper is the way to go. Here’s a little pattern inspiration, plus our paper-hanging tips.
“W HATEVER YOU HAVE in your rooms, think first of the walls, for they are that which makes your house and
home,” said the celebrated 19th-century designer William Morris. He was right: one of the easiest ways to get that homey feeling is by creating a statement-making accent wall. After years in the doldrums, wallpaper is back, with options that are punchier and more plentiful than ever.
If papering in Morris’s signature florals isn’t your thing, consider a more modern twist on natural motifs. Palm leaves remain popular, especially in a bold 1950s Miami colour palette, while decadent peonies from designer
Ellie Cashman (inspired by the Dutch Old Masters) make a larger-than-life statement. Faux-effect wallpaper—granite, marble, concrete and agate—is a trendy choice for would-be designers looking to save time and money, while seagrass patterns are perennial favourites among the pros.
Who needs art when you can paper a wall in an abstract mural? Brooklyn-based Calico Wallpaper designs swirly, marbleized patterns and ombré rolls in beautiful shades. Terrazzo-inspired speckled wallpapers are a great option for those of us who like the trend but can’t commit to the tile. Who knows—after doing one wall, you may feel brave enough to do all four.
ATHENA TSAVLIRISAThome
Don’t be afraid of a bold pattern. It’s only one wall!
STICK TO IT
Follow these tips (and the
manufacturer’s instructions) to
pull off your statement wall
Unless you’re super handy, stick with
pre-pasted papers
Stripes and random prints are
the easiest types of wallpaper to hang
Order more rolls than you think you’ll
need. Even pros make mistakes!
Don’t skip steps. Prepare your
wall with a light sanding, followed by a wipe down.
Take the time to make sure your
first sheet is perfectly level
Watch your pressure; a lighter
touch ensures the material won’t
stretch or rip
Don’t worry about bubbles. Puncture them with a small pin and flatten out
the paper again with a sweep.
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14 | CAA MAGAZINE
the rear door handles are tucked in between the window and the roofline
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DAVID TAYLOR
ower ungry
The stylish 2018 Buick Regal Sportback GS is poised to turn heads in the parking lot
B UICK’S DECISION TO INTRODUCE a revamped sedan is bold, considering the majority of annual vehicle sales now come from light trucks, SUVs and crossovers.
A variation of the Regal Sportback, the GS is designed and engineered to appeal to a broader (read: younger) demographic, and it hits all the right marks. Loaded with innovative technology and performance-oriented features, this is the brand’s most dramatic execution of design and driving dynamics to date.
Though it’s perfectly suited for everyday errands and commuting, once the GS mode is engaged, it transforms into an unexpected driving machine. It’s a stretch to say the car was built for the track, but the combination of the standard V6, nine-speed transmission, intelligent AWD and an onboard
active suspension system results in an excellent and quite dynamic driving experience. The active suspension system is capable of making 500 adjustments per second; each wheel independently raises and lowers relative to the chassis, which eliminates body roll and pitch variation while cornering, accelerating and braking.
In fact, the Regal GS’s refined 3.6-litre V6 offers more power than the Lexus IS350 F-Sport. Translation? Loads of smiles on a test drive through the forests, coastline and valley roads between Nanaimo and Tofino, B.C. It’s also a particularly comfortable ride, thanks to 14-way adjustable power performance seats that are heated, cooled and
massaging, with adjustable seat and seat-back bolsters as well as thigh support. These are features generally associated with more expensive vehicles, and all help to reduce driver fatigue.
Rounding out the standard package, Buick includes sport front and rear fascias, side skirts and rear spoiler; 19-inch wheels; performance brakes with Brembo calipers; a sport-tuned exhaust system; a sport flat-bottom steering wheel and metal pedals. Standard safety features include a rear-vision camera, blind spot detection, and lane change and rear cross-traffic alerts.
All in all, the Buick Regal Sportback GS will surprise with its veiled aggression and showroom looks.
test drive
a flat-bottom steering wheel gives the regal GS a performance feel
PRICE AS TESTED $43,845
ENGINE 3.6-litre V6, 9-speed
automatic transmission
POWER 310 hp, 282 lb-ft
of torque
12 | CAA MAGAZINE
72 hours
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FALL 2018 | 13
WHEN TO GO While the coast is beautiful in summer, it can be swamped with tourists. For a more intimate experience, try early fall, when the weather is good but hotels are easier to book. WHERE TO STAY In St. Andrews by-the-Sea, bed down at the historic Algonquin Resort.
ANDREW RAVEN TONWEN JONES
if you’re easily spooked, skip the ghost tour and head to the spa
The Bay of Fundy is best known for its record-breaking tides. But on the New Brunswick side of the basin, you’ll also find historic towns, dramatic scenery and, if local lore is to be believed, one really haunted hotel.
GOING COASTAL
12 | CAA MAGAZINE
72 hours
DAY 1
Kick off your trip in picturesque St. Andrews by-the-Sea, a Loyalist town founded in 1783. At its centre, Water Street is full of shops, restaurants and galleries that look like they’ve been plucked from the 18th century. When you get peckish, head to the Kingsbrae Garden Café, a quaint eatery set amid ponds, old-growth forest and some 50,000 perennials. If the
tide is out, drive across the ocean floor to nearby Ministers Island (1), where you can visit Covenhoven (2), a lovingly preserved 126-year-old estate. Cap your day with a ghostly tour of The Algonquin Resort (3), which partly inspired Stephen King’s The Shining (or so staff will tell you). Opened in 1889, it’s reputedly one of the most haunted buildings in Canada; ask the guide to take you into the bowels of the hotel and see for yourself.
DAY 2
Make the trek an hour northeast to Saint John, New Brunswick’s second-biggest city. Once you’re settled, explore the historic Uptown (4) neighbourhood, home to one of the finest collections of Victorian architecture in Canada.
Don’t miss the colourful City Market (5), which is bursting with everything from jewelry to lobsters. If you’re looking for fine art, head over to the Buckland Merrifield Gallery (6), then take a load off at nearby Rogue Coffee (7), the rare establishment that serves both java and alcohol.
In the afternoon, strike out into Irving Nature Park (8), an oasis of beaches, marshes and hiking trails on the outskirts of the city. End the day at one of Uptown’s many fine restaurants, like East Coast Bistro, which has a mouth-watering Maritime bouillabaisse featuring salmon, haddock and scallops.
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DAY 3
Make a beeline for the small coastal town of St. Martins and its collection of sea caves (9), some of which are several storeys high. At low tide, you can walk to some of the hollows. But we recommend a no-experience-necessary kayaking trip with Red Rock Adventure (10), which will take you to some of the more far-flung caves—and give you a light upper-body workout to boot.
After that, head northeast and sample some locally made craft beer at the Holy Whale Brewing Co. (11), located in a quaint former church in the charming town of Alma (12). Finish your day with a sojourn to arguably New Brunswick’s top attraction, the Hopewell Rocks (13). This collection of dramatic stone spires, created by millions of years of erosion, stretches some two kilometres down the Bay of Fundy coastline. PH
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pick up a bag of dulse (dried seaweed) for a crunchy, briny local snack
www Find out which coastal activities are shore things in our video at caamagazine.ca
72 HOURS Service-style travel content that takes readers to a specific location with a suggested itinerary.
Layouts shown are for presentation purposes only
IN EVERY ISSUE
DON’T CALL IT A COMEBACK Toyota is making its cars exciting again. It’s a directive that came straight from president Akio Toyoda—grandson of the company’s founder—when he took over eight years ago. We’re finally starting to see the evidence: the sporty new Camry, Lexus pushing hard into mo-torsport, the wild LC coupe and the return of the Toyota Supra, co-de-veloped with BMW.
AFTER YOU? With bikes coming out of storage, everyone could use a reminder on the basics of sharing the road. This fun visual refresher illustrates what to do in common situations to make sure drivers and cyclists alike stay safe.
BEST CANADIAN ROAD TRIPS Spotlighting rugged routes for the adventurous as well as family-friendly treks with tips for what to see and where to stay along the way.
TRACK DAYS As performance-oriented street cars become too fast to exercise safely on public roads, a new trend has emerged. The story looks at the popularity of booking track time to safely test the speed limits of your vehicle, be it a station wagon or Lamborghini.
NORTHERN IRELAND A culinary road trip that takes readers to all the cool stops on the east and north coasts, both touristy and not, to meet distillers, guest-house chefs, seaside innkeepers, small-town bakers and oyster farmers.
EVERYTHING YOU NEED TO KNOW ABOUT PLANNING A CRUISE A packaged service story that helps readers choose the type of cruise that’s right for them. The story will highlight unique routes around the world, as well as fun features and amenities available on different ships today.
HOW TO TRAVEL WITH PURPOSE Everyone loves a week on the beach, but a vacation can also be a chance to make a difference. This service story looks at ways to use your time off to volunteer, support local businesses, connect with nature and help the environment.
THE SPREEWALD, BRANDENBURG, GERMANY Exploring the Spreewald in Germany, a UNESCO-designated bio reserve 100 kilometres south of Berlin. There are no roads; the forest region has 200 natural canals, and people get to and from their cottages by boat.
SPRING
SUMMER
TRAVEL AUTOMOTIVE
AUTOMOTIVETRAVEL
IN HOME
IN HOME
Feb. 8
May 10
AD CLOSE
AD CLOSE
Nov. 30
Mar. 8
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ELECTRIC UPDATE Taking a packaged approach, this story will include profiles of com-panies and do-it-yourselfers who are converting conventional cars to electric power, pioneers like Electra Meccanica, the Vancouver-based manufacturer making the three-wheeled Solo, as well as brands who are taking EVs to another level.
CYCLING THE GREAT LAKES WATERFRONT TRAIL A first-person experience of what it’s like to ride a section of Ontario’s Great Lakes Waterfront Trail on a multi-day bike trip.
EXPLAINING INTERIOR DESIGN TRENDS FOR CARS If you haven’t checked out a new car in a while, you might be overwhelmed by the array of buttons, screens and menus that are now at your fingertips. An automotive expert takes us through the interior design process to explain why things are set up the way they are.
CAR SUBSCRIPTION SERVICES DECODED The car-sharing trend is evolving into subscription services. We explore the trend and talk about the options that are available in Canada.
SEARCHING FOR FAMILY HISTORY IN SCOTLAND Using Edinburgh as a base, this story will follow our writer’s efforts to research his family history, while also weaving in things to see and do in the area.
GREAT DESTINATIONS FOR A MULTI-GENERATIONAL TRIP Highlighting spots around the world that suit a wide age range. The story will include planning tips as well as advice and anecdotes from travellers who’ve done a (successful) multi-generational trip.
TOKYO, JAPAN Getting to know this dynamic metropolis, plus taking day trips to nearby areas that offer hiking and hot springs.
PUERTO RICO Before the devastation of Hurricane Maria, the U.S. territory was a popular destination for its combination of beaches and history. Power has been restored to the entire island, and several new hotels are slated to open in 2019, a good sign the island is back in business.
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ISLAND THRILLS AND RELAXATION A SPRAWLING TROPICAL WATER THEME PARK IS THE LATEST ADDITION TO UNIVERSAL ORLANDO RESORT
One of Florida’s best-loved theme park destinations is now even more exciting. This summer, Universal Orlando Resort
opened Volcano Bay, a next-level water theme park that spans 25 immersive acres with
the 200-foot Krakatau volcano as the centrepiece. Guests can enjoy a multi-
directional wave pool with sandy beaches, a peaceful winding river, multi-person raft rides and body slides that drop from the top of the volcano into the waters below.
The park even makes waiting passé. With the waterproof TapuTapu
wearable—included with park admission—guests can virtually wait in line
for rides while they explore other areas of the park.This spring, guests will also be able to try Fast & Furious –
Supercharged, an action-packed new ride inspired by the hit movie franchise. It will take guests on a high-octane journey that fuses an original storyline with incredible ride technology, popular characters and, of course, non-stop action.
Visitors to Universal Orlando Resort now have even more choices for staying on-site. Universal’s Cabana Bay Beach Resort was recently expanded, adding two new towers and 400 guest rooms to the retro-themed hotel. In August 2018, Universal will open the tech-savvy Aventura Hotel, which is slated to include in-room tablets that control features like the TV and room temperature.
CHILLS FROM THE DEEP SEAWORLD ORLANDO REIMAGINES ITS LEGENDARY KRAKEN ROLLER COASTER
SeaWorld Orlando has a slate of exciting attractions for 2017 and 2018, including Kraken Unleashed, a first-of-its-kind virtual reality roller coaster. Riders don headsets before the completely immersive experience takes them on an exploratory journey under the sea. As they sail through deep dives, steep turns and multiple inversions along the thrilling coaster track, a fully integrated story unfolds. The result is a fantastical voyage that includes an unforgettable encounter with the legendary kraken sea monster.
Visitors can also tour the updated Dolphin Nursery. Guests can watch dolphin calves playing and communicating with their moms and other dolphins. It’s a great place to introduce kids to the beauty of life in the animal world from its very first chapters.
SeaWorld’s Behind-the-Scenes Tour allows guests to discover how SeaWorld animal experts care for rescued manatees and sea turtles. Ten per cent of tour admissions will be donated to the SeaWorld and Busch Gardens Conservation Fund to support conservation projects around the world. SeaWorld’s legacy of animal rescue spans more than 50 years. In that time, it has come to the aid of more than 31,000 ill, injured and orphaned animals.
SPECIAL ADVERTISING SECTION
Heart-pounding roller coasters, exciting
attractions and innovative experiences keep
Canadians coming back to Florida year after
year. Whether you’re travelling as a family
or with friends, here’s what’s new at your
favourite Sunshine State theme parks.
ticket to ride
Get a two-park Canadian Resident pass
for $99.99 US and visit any two parks.* Ticket is valid for one year from date of
purchase. Book at caa.ca/seaworld.
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*Valid for a total of two (2) visits at any of the following parks: SeaWorld Orlando, Aquatica Orlando, Busch Gardens Tampa Bay and Adventure Island Tampa Bay. Second visit must be redeemed within six (6) months of first visit. $99.99 price does not include parking, taxes or service fees. Ticket offer for purchase October 1, 2017, to April 30, 2018. Ticket valid for 1 year from date of purchase. Discount not available at the park. Proof of Canadian residency is required.
CAA IS A ONE-STOP SHOP FOR FLORIDA VACATIONS
Designed to complement the magazine’s style
Your logo herePosition sponsored content
with related stories
AS CARS become more connected and infotainment systems ever more engaging, it’s vital that drivers remain focused. Try not to be distracted by the hundreds of satellite radio channels at your fingertips or the settings for your navigation system. And of course, never use your hand-held mobile device to text or talk while driving. It’s not just common sense, it’s the law—and the penalties are getting stiffer. Ontario’s Minister of Transportation introduced new legislation calling for stronger distracted driving penalties that include a fine range of $500 to $1,000, three demerit points and a three-day licence suspension for a first conviction. To learn more, go to caasco.com/stayfocused.
STAY FOCUSED
Chevrolet makes Apple CarPlay a standard feature on models like the Cruze
remotely dim the lights in the kitchen or crank up the heat in the den.
Of course, the elephant in the room is autonomous driving. The jury is still out on how soon truly robotic cars will be on the road. But if and when that day comes, cars will no longer be designed with steering wheels or forward-facing seats, and our “personal mobility devices” will operate as de facto offices, living rooms and sleeping quarters on wheels.
But for now, at least, millennials aren’t looking for pie in the sky, especially since most of them are just getting started in their careers and can’t afford to spend a fortune on transportation. “I needed a car that could get me from point A to point B,” Odjick says. “If it had air conditioning, that was a bonus.” CAA
SUMMER 2018 | 27
IF YOU’RE LOOKING for a family-friendly weekend destination this summer, look no further than the quartet of Toronto, Ottawa, Montreal or Quebec City. These vibrant cities offer plenty of attractions for parents and children alike, from world-class museums and historic sites to amusement parks.
To make your trip a breeze, stay in a Hilton hotel. Kid-friendly and never far from the action, they have pools, movie nights and welcome baskets just for children. Meanwhile, parents looking for a little R&R can escape to the chain’s top-notch restaurants and luxurious spas.
Plus, CAA Members are eligible for the CAA Family Fun Package, which includes breakfast for four, premium Wi-Fi and 5% off your stay. Visit honors.com/caa to learn more about your accommodation options and start planning your summer road trip today!
FamilyFUNTake a road trip with the kids this summer
Check out caamagazine.ca for all-ages activities to enjoy in Quebec City, plus inspiration for other exciting city breaks
Start the day with a free breakfast, courtesy of the CAA Family Fun Package
LET’S WORK TOGETHER Contact our team for more information on all of our paid content opportunities.
Reach more than 3 million readers with stories that are associated with your brand and aligned with our editorial content.
TAILORED STORIES Our creative team can work with you to craft engaging content that spotlights your brand, using the magazine's editorial tone.
AVAILABLE SIZESChoose ad sizes that range from a column to a double-page spread, increasing the story’s prominence and depth.
SPONSORED CONTENT OPPORTUNITIES
DIGITAL DISPLAY ADVERTISING Combine digital with your print campaign to build your brand and drive CAA Members to action with a variety of digital display media options through various channels.
BRANDED, SPONSORED AND INTEGRATED CONTENT OPPORTUNITIESUse an editorial approach to show off your products and build your brand through integrated sponsored content.
CONTESTS AND PROMOTIONSBe tactical, drive awareness and satisfy direct marketing mandates through contests and promotions.
*Source: Google Analytics (June 11 - Sept 11, 2018). Source: Vividata Summer 2018, Total 14+ †Prices are subject to change with expected traffic increases. Please confirm rates at time of booking.
CAA Magazine readers spent more than $6.4 billion total online within the past 12 months.**
93,334AVERAGE MONTHLY
PAGEVIEWS*
RUN OF SITE ROAD BLOCK
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CPM$65LEADERBOARD
CPM
LEARN MORE Speak to our sales team for more information on our digital opportunities.
AT A GLANCE*
ONLINE NET RATES†
1.36AVERAGE PAGES
PER VISIT*
3:31 MIN.AVERAGE TIME
ON PAGE*
CAA MAGAZINE ONLINEReaders can access CAA Magazine’s website via caasco.com, the CAA South Central Ontario (SCO) homepage, which has 5 million annual visits.
$130BIG BOX + LEADERBOARD
CPM
CAA MAGAZINE ONLINE
CREATIVE DUE DATE
FLIGHT DATES
SPRING 2019 JAN. 25, 2019 FEB. 8 TO MAY 9, 2019
SUMMER 2019 APRIL 18, 2019 MAY 10 TO AUG. 15, 2019
FALL 2019 JULY 26, 2019 AUG. 16 TO NOV. 14, 2019
WINTER 2019 OCT. 25, 2019NOV. 15 2019 TO FEB. 6, 2020
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NOTE: THE C01 OR T01 AT THE END OF EITHER AN AD CREATIVE OR AD TAG STANDS FOR “CREATIVE VERSION ONE” OR “AD TAG VERSION ONE.” ANY TIME AD CREATIVE IS REVISED AND RE-SENT TO THE PUBLISHER AD OPERATIONS, THE VERSION SHOULD BE CHANGED TO C02, C03, ETC. SO THAT PUBLISHER AD OPERATIONS CAN TRAFFIC THE CORRECT AD.
TERMS AND CONDITIONS• All creative must click through to another
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STEP #1 Production ApprovalAdvertising material is subject to Totem and CAA approval five working days prior to final material deadline.
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SUBMISSION PROCESS
ONLINE AD CREATIVE DUE DATES• Standard creative must be submitted seven days prior to live date.
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PRINT RATES AND DATES
2019 AD RATES [CAA PUBLICATION NET RATES]
GENERAL POLICY: All programs and creative are subject to CAA and editorial approvals. Terms: Net 30 days. Rates: Rates are quoted for space only. Rates do not include HST. Guaranteed Positioning: A 20% premium will apply. Insert quotes available upon request.
ISSUE AD CLOSE AD MATERIAL DUE IN HOME (ESTIMATE)
SPRING 2019 NOV. 30, 2018 DEC. 07, 2018 FEB. 8, 2019
SUMMER 2019 MARCH 8, 2019 MARCH 22, 2019 MAY 10, 2019
FALL 2019 JUNE 14, 2019 JUNE 28, 2019 AUG. 16, 2019
WINTER 2019 SEPT. 13, 2019 SEPT. 27, 2019 NOV. 15, 2019
1X 2X 4X
DPS $59,613 $58,124 $54,841
FULL PAGE $31,381 $30,597 $28,872
1/2 PAGE HORIZONTAL $20,403 $19,892 $18,791
1/3 PAGE SQUARE/VERTICAL $11,919 $11,623 $10,967
INSIDE FRONT COVER SPREAD $71,534 $69,745 $65,811
INSIDE FRONT/BACK COVER $36,092 $35,190 $33,204
OUTSIDE BACK COVER $37,659 $36,716 $34,648
Full Page1/2
horizontal
DPS1/3 SQ
1/3 vertical
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USING THE ADDIRECT AD PORTALAll ads must be delivered via Magazines Canada’s AdDirect™ ad portal.
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DOUBLE PAGE SPREAD*
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.125" ALL SIDES
1/2 PAGE HORIZONTAL 7" X 4.5" NONE
1/3 PAGE SQUARE 4.5" X 4.5" NONE
1/3 PAGE VERTICAL 2.1875" X 9.625" NONE
PRODUCTION SPECIFICATIONS Rebecca Masters
Account Coordinator [email protected] T 416.364.3333 ext. 3042
Linh Vu Sales Coordinator [email protected] T 416.364.3333 ext. 3045
PRODUCTION & AD PORTAL TECH SUPPORT
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MECHANICAL REQUIREMENTS
