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Media Kit 2020


ABOUT ASIAN SKY MEDIA

OFFICIAL MEDIA PARTNER

ASIAN SKY MEDIA is a division of Asian Sky Group focusing on media, publications and aviation marketing services. In collaboration with ASG’s market research and consulting team, Asian Sky Media produces the acclaimed Asian Sky Fleet Reports and offers a wide

range of marketing services with both online and offline opportunities, enabling aviation companies to enhance brand awareness, develop a more strategic marketing plan and connect with target audiences in the Asia Pacific-region and worldwide.


OUR MILESTONES

Asian Sky Media developed and awarded ‘Best Media

Outlet’ by AsBAA

2012

2013

2014

2015

Inaugural Greater China Business Jet Fleet Report introduced

Greater China Civil Helicopter Fleet

Report introduced

Fleet Reports expand to include all of Asia-

Pacific region

Asian Sky Quarterly introduced

2016

2017

ASG awarded ‘Best Media Outlet’

by AsBAA

Asian Sky Media awarded ‘Best Media Outlet’ award

by AsBAA

2018

2019

• Asian Skycast introduced• Award ’Best Media Outlet’

by AsBAA


WHY ASIAN SKY MEDIA?

Each client’s message can be delivered in English and Chinese, making Asian Sky Media the only media and marketing service tailored to serving business & general aviation globally, in the Asia Pacific and in Greater China.

BRIDGING

THE GAP

BETWEEN

CULTURES

AND

REGIONS

填

补

东

西

地

域

文

化

差

异

ENHANCE BRAND AWARENESS, CONNECT WITH

YOUR TARGET AUDIENCE, OR DEVELOP A MORE

STRATEGIC MARKETING PLAN.

Specialized and experienced in aviation marketing, Asian Sky Media’s team ofdesigners, copywriters, translators and digital analysts work diligently andcreatively to get each client’s message across in the most unique andimpactful way.

““


GLOBAL AUDIENCE – EMAIL

N. America30,804

Latin America6,044

Europe7,923

Rest of the World9,150

62,768Email Recipients

Asia Pacific8,847

ASIA-PACIFIC BREAKDOWN

Greater China – 36% (3,204)

Australasia – 20% (1,786)

Southeast Asia – 20% (1,769)

Central Asia – 12% (1,018)

East Asia – 7% (591)

Rest of APAC – 5.4% (479)


GLOBAL AUDIENCE – SOCIAL MEDIA

8,600*+

29,300+

850+

1,050+

4,300*+

• Followers increase on average 1.5% per month.

• LinkedIn engagement is consistently above 4% per post.

• *LinkedIn & WeChat followers include total followers from ASG platform and select sales networks.

41,000+Social Media Followers


GREATER CHINA AUDIENCE

7,500 +Total Network

TARGETED AUDIENCE

目标受众

ASG’s other business segments has allowed Asian Sky Media to establish a reliable network of targeted business and general aviation professionals, including businessjet owners and charter users, in the largest business aviation market in the Asia-Pacific region — Greater China.

• Our China based readership includes over 7,500 business aviation industry professionals.

• ASG’s China focused sales force ensures that our media is also directly distributed to business jet owners and charter users.

• Regular content partner for general Chinese media outlets, including the South China Morning Post, the China People’s Daily, and Xinhua News Agency.

GREATER CHINA NETWORK

E-mail Recipients – 3,300

Asian Sky Group Sales Network – 3,000 WeChat

WeChat – 1,400

→ utilizing Asian Business Aviation

Association WeChat platform

→ Chinese Business Aviation

Professionals Groups for business jet

Charter, medical services, general

aviation and media


WEBSITE TRAFFIC

AVG. ANNUAL PAGE

VIEWS: 199,700+*JANUARY 2019 TO DECEMBER 2019

Note: Numbers include traffic to www.asianskymedia.com and www.asianskygroup.com.

AVG. ANNUAL UNIQUE

VISITORS: 83,900+*JANUARY 2019 TO DECEMBER 2019

AVG. MONTHLY PAGE

VIEWS: 16,650+*JANUARY 2019 TO DECEMBER 2019

AVG. MONTHLY UNIQUE

VISITORS: 6,980+*JANUARY 2019 TO DECEMBER 2019

49%51%Desktop

Mobile

DESKTOP vs. MOBILE

http://www.asianskymedia.com/

http://www.asianskygroup.com/


WEBSITE TRAFFIC – BREAKDOWN

Asia-Pacific, 23,436 , 45%

Americas*, 18,751 , 36%

Europe, 6,712 , 13%

Africa, 3,013 , 6%

ASIAN SKY MEDIA

Website Visitors Breakdown

Top Visitor Types:• OEMs• Service Providers• Operators• Investors• Financing / Leasing Companies• Consulting Firms

Americas*, 17,291 , 52%

Asia-Pacific, 11,854 , 35%

Europe, 3,918 , 12%

Africa, 495 , 1%

ASIAN SKY GROUP

Website Visitors Breakdown

Top Visitor Types:• Brokerage Company• Aircraft Sellers / Buyers• Investors• Consulting Firms• Financing / Leasing Companies

*accounts 30% of Mainland China users using VPN connections


DEMOGRAPHICS

C Suite Executives38%

Management25%

Operations37%

INFLUENTIAL BUSINESS EXECUTIVES

Aircraft Owner / Representatives, 13%

Brokerage Company, 10%

Financial Services, 2%

OEM, 2%

Media, 1%

Government, 0.4%Aircaft End User, 56%

Aircraft Services, 16%

PROFESSIONS

Aircraft Services: FBO, MRO, Training, CompletionOEM: Manufacturers for Aircraft, Engine, Avionics

AGE

18 - 24, 1%

25 - 34, 7%

35 - 54, 53% 55+, 39%


A comprehensive coverage and breakdown of the business jet fleet in the Asia-Pacific Region.

This Report consists of:

• An overview of the regional business jet fleet

• A breakdown by country, operators and OEMs

• A summary of regional challenges

• A look at upcoming aircraft on the market

• Interviews and profiles with top business aviation executives and companies

BUSINESS JET

*Distributed at ABACE, NBAA, CJI Singapore and Airshow China (Zhuhai).

Readership 2019:

16,900

Unique Views


CIVIL HELICOPTER

A comprehensive coverage and breakdown of the helicopter fleet in the Asia-Pacific Region.


• An overview of the regional helicopter fleet

• A breakdown by country, operator and OEMs

• A close look at the challenging oil and gas sector

• Analysis of the emerging helicopter leasing market

• Interviews with top helicopter companies and executives in the region

*Distributed at HAI Heli Expo, Rotorcraft Asia, ABACE and CJI.

Readership 2019:

23,970

Unique Views


A quarterly analysis of the business jet and civil helicopter markets.

Asian Sky Quarterly consists of:

• A survey on the moods and intentions of industry professionals

• Analysis of the worldwide aircraft inventory

• A summary of the pre-owned markets, including average selling prices

• Timely special features and sections on various industry segments

• Featured aircraft and product spotlights

*Average readerships of the last 5 issues.

Average Readerships:

17,500

Unique Views per Quarter*


An annual examination of the growing Asia-Pacific business jet charter industry.


• An overview of the regional business jet charter fleet

• A breakdown by country, operator, OEM and size category

• A summary of operational regulations across the region

• A look at charter demand compared to growing regional wealth

• A sample of popular charter routes and charter models

• Directory of charter providers

Readership 2019:

21,300

Unique Views


A first of its kind report showcasing the booming general aviation (GA) market in China. Subsequent editions feature more in-depth analysis on specific aspects of GA in China, such as the Greater Bay Aviation Report.


• An overview of the GA market

• A breakdown by aircraft type, province, OEM and operator

• A summary of GA regulations and policies over the past few years

• An overview of current and planned infrastructure

• Insight from top GA companies in China

• New coverage each year; 2018 focus on Greater Bay Area

Readership 2019:

15,120

Unique Views


A summary of the Asia-Pacific region’s capacity for airports, FBOs and MROs.


• An overview of regional airports, business jet and helicopter facilities

• A look at airport capacity of major Asian airport hubs

• An analysis of business jet and helicopter infrastructure capability

• A summary of top service providers for fixed and rotary-wing

• A map of customer service centers by OEM

• Directory of FBOs & MROs in the region

Readership 2019:

12,800

Unique Views


A summary of the size, nature and scope of training schools in the Asia-Pacific region.


• An overview of training schools throughout the region

• A country-by-country breakdown of the training environment

• Features on pilot career paths and opportunities in aviation

• Features on special missions and simulator training

• A look at the pilot shortage and future demand

• Directory of training schools in the region

Readership 2018:

12,300

Unique Views


Maximize exposure in ASG’s reports through one of many sponsorshipopportunities to reach a widespread audience of industry members anddecision makers. To capture the undivided attention of readers, sponsorthe front cover of a report with a strong image that signifies your company.

• Front Cover with company name

• Company logo on every right-hand page

• Foreword

• Q&A Interview with Senior Executives

• Aircraft / Product Spotlight

EXCLUSIVE SPONSORTSHIP


Editorial - Featured across Asian Sky Media’s portfolio of publications,sponsored editorial allows companies to ‘speak’ directly to readers. Thisprofile is perfect for introducing a new aircraft or product, sharing marketinsight, or announcing the company’s latest news.

• Shared in print and online

• Content in English and Chinese

SPONSORED EDITORIAL


Advertisements - Featured throughout the portfolio of Asian SkyMedia’s publications and on www.asianskymedia.com and inAsian Sky Media e-mail correspondence.

• Front cover advertisements

• Full & double-page advertisements

• Website banner advertisements

• Monthly newsletter banner advertisements

• E-mail campaigns

ADVERTISEMENTS – PRINT & DIGITAL

NewsletterBanner

EDM Sample

Homepage Banner

Section Page Banner

Full page AdCompany Directory



ASIAN SKYCAST – A new multimedia channel by Asian Sky Media,bringing insight directly from aviation professionals and businessexecutives on the Asia-Pacific market.

Podcasts are available to Apple and Android users. Each episode is marketed through e-mail and social media campaigns.

MULTIMEDIA

Meanwhile, ASG published a whitepaper on the same topic in association with Ipsos Consulting.

CASE STUDY – Ipsos Business Consulting Episode 04 of Asian Skycast featured Ipsos Consulting Director Markus Scherer, discussing drone use in China’s agricultural sector.


Asian Sky Media’s team has effectively organized several industry events across Asia.From networking events to conference forums, Asian Sky Media can use our resourcesto create a customized events for clients. We’ll gather the most targeted audience andsort out the local logistics to create an event that produces business opportunities,generates interest and maximizes their brand exposure.

EVENT SUPPORT

ABACE 2019

Rotorcraft Asia Conference 2019 CJI Asia 2019


A virtual solution to staying connected with the latest in Asian Business Aviation.

FLEET WEEK


MARKET REPORTS & PUBLICATIONS – EDITORIAL CALENDAR

PUBLICATION JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC

ASQ 2019 Q4

HELICOPTER FLEET REPORT

BUSINESS JET FLEET REPORT

ASQ 2020 Q1

CHARTER REPORT

ASQ 2020 Q2

CHINA GA REPORT

ASQ 2020 Q3

INFRASTRUCTURE REPORT

TRAINING REPORT

PUBLICATION SHOW DISTRIBUTION

ASQ 2019 Q4 Singapore Airshow

HELICOPTER FLEET REPORT HAI Heli Expo

BUSINESS JET FLEET REPORT ASG Fleet Week

ASQ 2020 Q1 ASG Fleet Week

CHARTER REPORT CJI Singapore

ASQ 2020 Q2 CJI Singapore

CHINA GA REPORT Airshow China (Zhuhai)

ASQ 2020 Q3 NBAA

INFRASTRUCTURE REPORT Macau Airshow

TRAINING REPORT TBD

Note: Release date subject to change.

Issue Release


PRICING – PUBLICATIONSPOSITION

BUSINESS JET FLEET REPORT

CIVIL HELICOPTER FLEET REPORT

ASIAN SKY QUARTERLY

CHARTER REPORT CHINA GA REPORTINFRASTRUCTURE

REPORTTRAINING REPORT

LUXURY CHARTERING

FRONT COVER $30,000 $30,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000

INSIDE FRONT COVER $21,500 $21,500 $13,500 $13,500 $13,500 $13,500 $13,500 $13,500

FACING PUBLISHER’S NOTE $13,000 $13,000 $10,000 $10,000 $9,500 $10,000 $10,000 $10,000

FACING TABLE OF CONTENT $10,000 $10,000 $9,500 $9,500 $9,500 $9,500 $9,500 $9,500

FULL PAGE (FIRST HALF) $9,500 $9,500 $9,500 $9,000 $9,000 $9,000 $9,000 $9,000

DOUBLE PAGE SPREAD $17,000 $17,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000

INSIDE BACK COVER $15,000 $15,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000

OUTSIDE BACK COVER $20,000 $20,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000

COMPANY PROFILE $15,000 $15,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000

AIRCRAFT/PRODUCT SPOTLIGHT $15,000 $15,000 $12,000 $12,000 $12,000 $12,000 $12,000 -

*Inquire for sponsorship opportunities, directory listing options and further marketing services. NOTE – All Prices in USD Net


PRICING – DIGITALDigital Advertisements: Banner advertisements are available on each www.asianskymedia.com page.

1. Homepage Masthead Ad – $1,000 per week

2. Section Banner Ad – $500 per week

3. Newsletter Banner Ad – 1,000 per month

Bespoke digital programs can be developed based on clients’ needs.

1 Homepage Masthead Ads

2

Other Section Banner Ads

3

Newsletter Banner Ads

NOTE – All Prices in USD Net



PRICING – MULTIMEDIA PLATFORMS

Sponsored by

AD

*Inquire for sponsorship opportunities, directory listing options and further marketing services.

• Digital Advertisements: Banner advertisements are available on www.asianskymedia.com – Asian Skycast Section

• Feature Interview – $1,500 per interview

• Episode Sponsorship – $1,000 per month

• Banner Ad in Asian Skycast Section – $500 per week

Bespoke digital programs can be developed based on clients’ needs.

NOTE – All Prices in USD Net



PRINTING SPECIFICATIONS

Business Jet Fleet Report and Civil Helicopter Fleet Report / China GA Report / Infrastructure Report

FULL PAGE DOUBLE PAGE SPREAD

Trim 209 x 269 mm Trim 418 x 269 mm

Bleed 219 x 279 mm Bleed 428 x 279 mm

Type 189 x 249 mm Type 398 x 249 mm

Asian Sky Quarterly / Luxury Chartering / Training Report / Charter Report

FULL PAGE DOUBLE PAGE SPREAD

Trim 210 x 297 mm Trim 420 x 297 mm

Bleed 220 x 307 mm Bleed 430 x 307 mm

Type 209 x 277 mm Type 400 x 277 mm

TECHNICAL REQUIREMENTS

Printing Process: Offset

Binding Method: Perfect Bound

Digital Requirements:

• Files must be submitted as specified.• File must be 300 dpi or higher.• All fonts in the artwork must be provided or

created outlines.• Submitted file must be in press-ready formats• File types accepted are as follows: AI/EPS/PDF • Gutter allowance of 5mm each is required for DPS,

the type or product shots should always clear the spine area and never be split. Any critical cross-over should be double-imaged across the gutter with an allowance of 5mm on each side of the centre.


DIGITAL SPECIFICATIONSHOME PAGE BANNER

SECTION NAMESECTION NAME

SECTION NAME

SECTION BANNER

TECHNICAL REQUIREMENTS

Homepage Banner Size : 1500 x 260 pixels

Section Banner Size : 1500 x 260 pixels

Digital Requirements:

• Files must be submitted as specified.• File types accepted are as follows: JPG / PNG• File color mode: RGB


PRESS EXPOSURE


MAJOR CLIENTS

www.asianskygroup.com|www.asianskymedia.com

Suite 1401, Fortis Tower, 77-79 Gloucester Road,Wan Chai, Hong Kong

Telephone: +852 2235 9211 Fax: +852 2528 2766

E-mail: [email protected]

Documents

Media Kit 2020 - Asian Sky Groupasianskygroup.com › pages › media › ASG Media Kit 2020.pdf · YOUR TARGET AUDIENCE, OR DEVELOP A MORE STRATEGIC MARKETING PLAN. Specialized and