Embed Size (px)
Citation preview
M E D I A K I T 2 0 2 0 The development and manufacture of small molecules, biologics, and
advanced therapies draws on the talent, passion and experience of a wide range of professionals. We bring those people into the limelight, showcasing the industry’s success stories and examining its biggest points of contention. Engaging content covers the entire spectrum of drug development, keeping
all medicine makers up to date with the most pressing topics, trends and technologies driving the pharma industry forward.
This is an interactive document
Please use the buttons to navigate
THEPOWER
LIST 2019
WE LOVE GREAT DESIGN
Understanding that a scientific mind is also a creative mind, we put a great deal of energy into
creating content that inspires as well as informs.
Why? To provide you with the perfect environment to influence your target customers at their most
open minded.
WE INSIST ON EXCELLENCE
Whether in digital (adaptive design), print (quality
paper, perfect bound), video (cutting-edge technology),
or webinars (robust platforms), we strive for top quality and collaborate with
field-leading partners.
Why? To ensure that the quality of your company
and the value of your brands is reflected through
our entire portfolio.
WE EMBRACE A CHALLENGE
Our ever-evolving portfolio is driven by a highly experienced and forward-thinking team.
Why? To offer you tailored marketing campaigns that match any goal or budget, but always with unrivalled
service and support.
WE OWN YOUR CUSTOMER’S DAY
Whether a quick coffee-break catch-up or a
deep dive into emerging trends, an abundance
of varied content across multiple platforms hooks our audience into regular
engagement.
Why? To give your message the best possible
chance of being seen.
WE CRAFT CONTENT TO OFFER
AN IMMERSIVE EXPERIENCE
By delving into the motivations, challenges and aspirations of key
figures in the field, we help form a deeper connection
with our audience and build solid loyalty.
Why? To give your message the best
possible chance of being remembered.
WE CATER FOR ALL PROFESSIONALS
WORKING IN LIFE SCIENCES
Our highly accessible content attracts readers at all stages of their career and crosses
traditional application-based boundaries.
Why? To give you access to over 86,500 professionals in diverse markets that span
the full range of purchasing power – from consumables
to complete systems to entire labs.
OVERVIEW AUDIENCE EDITORIAL CALENDAR PRODUCTS RATECARD CONTACT
S T Y L E S U B S T A N C E «
OVERVIEW AUDIENCE EDITORIAL CALENDAR PRODUCTS RATECARD CONTACT
A U D I E N C E
The Medicine Maker targets professionals responsible for the development and commercial realization of new medicines, including small molecules, biopharmaceuticals, and advanced therapies.
EMPLOYED BY
PRIMARY JOB FUNCTION
FIELD OF WORK
0
10
20
30
40
50
60
Dru
g D
evel
opm
ent
Serv
ices
C
RO
Clin
ical
Tri
al O
rgan
izat
ion
R
egu
lato
ry
R
esea
rch
/In
situ
tion
/Fou
nd
atio
n
D
ata/
Info
rmat
ion
Sp
ecia
list
A
cad
emia
O
ther
Bio
Ph
arm
a C
omp
any
CM
O/C
DM
O
51%
20%
9% 7%4% 3% 2.5% 2% 0.5%1%
M
anag
emen
t/C
orp
orat
e
Mat
eria
ls D
evel
opm
ent
R
egu
lato
ry A
ffai
rs
QA
/QC
, Val
idat
ion
Clin
ical
Aff
airs
Dat
a Se
rvic
es
O
ther
0
5
10
15
20
25
R&
D
25%
Man
ufa
curi
ng
/E
ng
inee
rin
g
15%
Pro
cess
D
evel
opm
ent
14%
9%8% 8%
7%6%
3.5% 3.5% 1%
Lab
orat
ory
and
A
nal
ytic
al S
ervi
ces
0
5
10
15
20 18%
16% 16%
18%
15%
7%
4% 4% 1.5%0.5%
Clin
ical
Tri
als
Dis
cove
ry R
esea
rch
Reg
ula
tory
Aff
airs
Mar
keti
ng
an
d C
omm
un
icat
ion
Oth
er
Con
trac
t Se
rvic
es;
Dev
elop
men
t/M
anu
fact
ure
Bio
log
ic/B
iop
har
mac
euti
cal
Dev
elop
men
t
Ph
arm
aceu
tica
l M
anu
fact
uri
ng
Man
ufa
ctu
rin
g
Ph
arm
aceu
tica
l D
evel
opm
ent
GEOGRAPHICAL REACH
WHO ARE OUR READERS?
US
EUROPE
ROW
US
EUROPE
61%34,285
33%22,256
6%3,609
50%13,250
50%13,250
DIGITAL PRINT
US
EUROPE
ROW
US
EUROPE
61%34,285
33%22,256
6%3,609
50%13,250
50%13,250
60,150
D
IGIT
AL READERS
26,500
PRINT READERS
Click to learn more about our readers
OVERVIEW AUDIENCE EDITORIAL CALENDAR PRODUCTS RATECARD CONTACT
Issue Close Topic One Topic Two Topic Three Bonus Distribution
JAN Jan 14 Packaging Drug Delivery Industry 4.0 Temperature Controlled Logistics (TCL): Dusseldorf, Germany, January 27 - 30 Pharmapack Europe: Paris, France, February 5 - 6
FEB Feb 4 Clean Rooms Single Use Systems Continuous Manufacturing
AsiaTIDES: Kyoto, Japan, February 24 - 26 Pittcon, Chicago: USA, March 1 - 5 World ADC: London, UK, March 2 - 4CPHI Japan: Tokyo, Japan, March, 16 - 18 DCAT Week: New York, USA, March 23 - 26 PDA National Conference: Birmingham, UK, March 28 - 29
MAR Mar 3Cell Therapy & Advanced Medicine
Supply Chain VaccinesISPE Europe Annual Conference: Madrid, Spain, March 30 - April 1 Eyeforpharma: Barcelona, Spain, March 31 - April 1 Analytica: Munich, Germany, March 31 - April 3
APR Apr 7 Contract Services Analytical Testing The Power List*
Making Pharmaceuticals: Coventry, UK, April 28 - 29 Interphex: New York, USA, April 28 - 30 World Advanced Therapies and Regenerative Medicine: London, UK, April: Date to be confirmed CPHI NA: Philadelphia, USA, May 5 - 7 Interpack: Dusseldorf, Germany, May 7 - 13 TIDES US: Boston, USA, May 11 - 14 Global Bioprocessing, Bioanalytics and ATMP Manufacturing Congress: Dublin, Ireland, May 18 - 19 Bio Integrates: London, UK, May 21
MAY May 5 OTC Products Formulation Microbiome Chemspec Europe: Cologne, Germany, May 27 - 28 Extractables and Leachables 2020: Washington, USA, Dates to be confirmed
JUN Jun 2 Facilities Antibody Drug Conjugates Clinical TrialsDIA 2020 Global Annual Meeting: Washington, USA, June 14 - 18 CPHI China: Shanghai, China, June 22 - 24
JUL Jul 7Corporate Social Responsibility
Chemical Synthesis Biosimilars The Bioprocessing Summit: USA, Dates to be confirmed
AUG Aug 4 Pediatric Formulation Biosimilars Continuous Manufacturing
SEP Sep 1 Contract Services Single-Use Systems SerializationPowtech: Nuremberg, Germany, September 29 - October 1 CPHI WorldWide: Milan, Italy, October 13 - 15 Bioprocess International East: Dates to confirmed PDA Biomanufacturing conference: Dates to be confirmed
OCT Oct 6 Bioprocessing IT Systems Dosage Forms World ADC USA: Dates to be confirmed
NOV Nov 3 Artificial Intelligence 3D PrintingCell Therapies & Advanced Medicine Supplement*
Pharma Intergrates: Dates to be confirmed Bio Process UK Conference: Dates to be confirmed TIDES Europe: Dates to be confirmed Extractables and Leachables Europe: Dates to be confirmed
DEC Dec 1 Injectables Equipment The Innovation Awards*
*These highly sought-after special editions are read, shared and referred to throughout the year.
This calendar is subject to change
A D V E R T I S I N G
Print advertising is the most efficient means of generating the greatest amount of awareness within your target market, whilst giving you complete control over your message and where it is delivered.
Advertising shows your customers and potential customers that you are investing in your brand or product and that you are fully committed to its success. Advertising amplifies the impact of every tactic in your strategy, building recall, familiarity and trust.
Print reaches decision-makers. According to a recent media consumption study conducted by Cell Associates (market research organization of record for both Science and Nature), individuals who had final purchasing authority or shared final approval were more likely to prioritize print media.
Customers judge your message based not just on WHAT you say but WHERE you say it. The Medicine Maker has built its reputation on original, insightful and journalism-led content for the medicine market.
Our team of illustrators and designers work hard to ensure that the original content, created and curated by our market-expert editors, is presented in the most engaging format possible, creating the ideal open-minded environment for your advertising investment.
ADVERTISING
WEBSITE
WEBINARS
EMAIL DELIVERY
CONTENT MARKETING
VIDEO PRODUCTION SERVICES
MARKET INTELLIGENCE
OVERVIEW AUDIENCE EDITORIAL CALENDAR PRODUCTS RATECARD CONTACT
SOCIAL MEDIA
W E B S I T E
In 2019, themedicinemaker.com was completely redesigned to improve the reader experience and boost interaction with partner marketing.
The redesign included an overhaul of the layout and navigation of our content to boost ease of access and time on site – and to give our partners access to targeted marketing opportunities.
In conjunction with the redesign, themedicinemaker.com’s editorial and design team have adopted an “online first” strategy to publishing, with all content tailored and prioritized for our ever-growing online audience. The Medicine Maker website is the go-to resource for your market, increasing exposure to your marketing message.
ADVERTISING
WEBSITE
WEBINARS
EMAIL DELIVERY
CONTENT MARKETING
VIDEO PRODUCTION SERVICES
MARKET INTELLIGENCE
OVERVIEW AUDIENCE EDITORIAL CALENDAR PRODUCTS RATECARD CONTACT
SOCIAL MEDIA
Click here to find out more about opportunities available on our website
W E B I N A R S
Webinars continue to be the most effective lead-generation tool in The Medicine Maker’s portfolio. Webinars allow you to present content to a captive audience, on a subject of your choosing, whilst simultaneously collecting market research and detailed registration data that conforms to GDPR regulations.
AUDIO WITH SLIDES
Now an industry standard, slide-based presentations with live or pre-recorded audio narration represent a cost-effective way to reach a targeted audience with your content. By using a maximum of 45 minutes for the presentation, 15 minutes can be reserved for an interactive question and answer session. VIDEO WEBINAR
Using video to communicate your message boosts engagement significantly. The example to the right features a Texere Publishing and GE Healthcare advisor discussing risk mitigation in biomanufacturing. All video webinars include production, direction, equipment, post-production, as well as pre- and post-event project management.
WEBINAR MARKETING
All webinars are promoted with a complete marketing campaign, including email, digital, and social media tactics. We recommend a marketing period of at least six weeks for optimum success.
For a full overview
of our webinar
services, the provided
marketing support
and GDPR conformity
please click here
ADVERTISING
WEBSITE
WEBINARS
EMAIL DELIVERY
CONTENT MARKETING
VIDEO PRODUCTION SERVICES
MARKET INTELLIGENCE
OVERVIEW AUDIENCE EDITORIAL CALENDAR PRODUCTS RATECARD CONTACT
SOCIAL MEDIA
Click to watch
example
E M A I L D E L I V E R Y
Today, companies have more choice than ever when it comes to digital marketing tactics; however, email marketing remains an efficient method of reaching an already engaged audience and continues to drive significant results. According to the Direct Marketing Association, every $1 spent on email marketing generates $32 in revenue. In addition to the significant return on investment, email marketing also provides the following:
• Instant access to a highly engaged global audience• Targeted messages• Detailed metrics
The Medicine Maker understands just how important email marketing is as part of any campaign; that is why we have developed several deployment mechanisms that enable you to reach your goals.
ADVERTISING
WEBSITE
WEBINARS
EMAIL DELIVERY
CONTENT MARKETING
VIDEO PRODUCTION SERVICES
MARKET INTELLIGENCE
OVERVIEW AUDIENCE EDITORIAL CALENDAR PRODUCTS RATECARD CONTACT
Click here
to learn
about email
opportunities
available to you
SOCIAL MEDIA
C O N T E N T M A R K E T I N G
The Medicine Maker offers a creative and comprehensive content marketing service that supports you all the way from concept to delivery. Whether you are looking to position your company as a thought leader, educate the industry, gain endorsements for your products, or build the profile of in your organization, we can guide you to the right content marketing product. Tactics available to you include print and online articles, video services, webinars, social media posts, eBook supplements, and more.
The Medicine Maker can help you achieve all of the following marketing goals:
• Drive more traffic to your site• Build brand awareness• Educate your customers• Build trust • Form stronger relationships• Establish credibility and authority• Position your business as an expert authority• Move buyers through the journey quickly• Develop a valuable resource centre on your website• Improve SEO and online visibility• Improve lead quality • Create additional touchpoints with your target market• Provide value to potential customers before they even buy• Increase your reach through sharing
ADVERTISING
WEBSITE
WEBINARS
EMAIL DELIVERY
CONTENT MARKETING
VIDEO PRODUCTION SERVICES
MARKET INTELLIGENCE
OVERVIEW AUDIENCE EDITORIAL CALENDAR PRODUCTS RATECARD CONTACT
Click here to
find out how we
can help you achieve
your marketing goals
through the content
marketing solutions
we offer
SOCIAL MEDIA
V I D E O P R O D U C T I O N S E R V I C E S
The Medicine Maker has developed a reputation for producing some of our industry’s most emotive and engaging video output. We use the latest technology and pair it with high-quality direction and post-production, with results that are clear to see.
Our production teams have years of experience working with life science organizations. We can operate in GMP environments, adhere to strict safety controls, and provide on-location editors to gather engaging content from your interviewees.
Our expert team can produce many compelling video styles, including:
• Corporate facility overviews• Product launches • Video webinars• Interview series• High-quality B-roll footage for use in future videos• Customer testimonials • Unique product offerings
ADVERTISING
WEBSITE
WEBINARS
EMAIL DELIVERY
CONTENT MARKETING
VIDEO PRODUCTION SERVICES
MARKET INTELLIGENCE
OVERVIEW AUDIENCE EDITORIAL CALENDAR PRODUCTS RATECARD CONTACT
Click to watch
showreel
To see
examples and
discover how our
video services can
help you, click
here
SOCIAL MEDIA
M A R K E T I N T E L L I G E N C E
Good decisions require good information. The Medicine Maker’s team of market research, content, social media and data experts can provide your organization with actionable insight and intelligence – along with the data, analysis and context to support it.
Our market intelligence services include:
• Moderated focus groups • Market/practice reports • Market potential evaluations• Executive reports and presentations• Expert consultative advice on how to phrase questions; best terminology to yield best results• Incentive provision• Intensive marketing (if required)• Data analysis and compilation• Detailed reporting• Publication services
ADVERTISING
WEBSITE
WEBINARS
EMAIL DELIVERY
CONTENT MARKETING
VIDEO PRODUCTION SERVICES
MARKET INTELLIGENCE
OVERVIEW AUDIENCE EDITORIAL CALENDAR PRODUCTS RATECARD CONTACT
SOCIAL MEDIA
S O C I A L M E D I A
Social media is a powerhouse of the modern digital age. With almost 70 percent of smartphone users accessing social media, the targeting opportunities can be as broad or as specific as you require.
Through detailed targeting capabilities, social media advertising can home in on individuals with very specific skill sets to ensure you’re only paying for relevant impressions.
Looking for something a little more out-of-the-box? Social media allows you to get truly creative with your marketing by giving you access to almost endless campaign opportunities that generate engagement with your brand and foster brand loyalty.
ADVERTISING
WEBSITE
WEBINARS
EMAIL DELIVERY
CONTENT MARKETING
VIDEO PRODUCTION SERVICES
MARKET INTELLIGENCE
OVERVIEW AUDIENCE EDITORIAL CALENDAR PRODUCTS RATECARD CONTACT
To see
examples and
discover how
our social media
services can help
you, click here
SOCIAL MEDIA
PrintDisplay Advertising
Price per advert (USD), according to frequency
Size 1x 3x 6x 9x 12xFull Page $6,331 $6,141 $5,951 $5,761 $5,589
2/3 Page $5,509 $5,343 $5,178 $5,013 $4,863
1/2 Page $4,875 $4,729 $4,583 $4,436 $4,304
1/3 Page $3,673 $3,563 $3,451 $3,341 $3,2411/4 Page $3,166 $3,071 $2,976 $2,881 $2,795
Preferred Positions Page rate + (USD)Outside Back Cover $1,013Inside Front Cover $813Preferred Position $594First Right Hand Page $844Cover Tip $18,750
Content MarketingThe price includes research, production and marketing of each article.
In addition, we provide the content back to you to use in your own inbound/outbound marketing tactics. See media kit for further detail.
Content Marketing Article (2 Page) $15,638
Content Marketing Article (1 Page) $8,688
Supplements Upon request eBooks Upon request
Video Production ServicesOur video production service is tailored to each project. Once we understand
your specific production needs we can provide a cost.
Examples: Texere Showreel ExampleExamples: Customer Testimonial ExampleExamples: Product Launch ExampleExamples: Facility Overview Example
Market Research and Survey ProductRate includes the marketing of the survey to all or part
of The Medicine Maker audience.
5 Questions $10,00010 Questions $12,37515 Questions $15,50020 Questions $19,37525 Questions $23,438
eBlastFull Database eBlast $7,619Targeted eBlast $282 per 1,000
eNewsletterPrice per advert (USD), according to frequency
Weeks 1x 3x 6xEditorial Profile $1,075 $968 $914Leaderboard Banner (728x90) $1,244 $1,120 $1,058
Footer banner (728x90) $975 $878 $829
WebinarsWebinar: Audio with Powerpoint Slide Presentation (Live or Pre-recorded)
$12,494
Video Webinar (Pre-recorded) POA Example
OVERVIEW AUDIENCE EDITORIAL CALENDAR PRODUCTS RATECARD CONTACT
The Medicine Maker’s new website launched in January 2019. For further details on our range of advertising opportunities, click here.
Please contact
us for our
full technical
specifications
guide
Social mediaContact your Medicine Maker sales representative for information on pricing.
C O N TA C TTexere Publishing Limited, Booths Park 1, Chelford Road, Knutsford, Cheshire, WA16 8GS, UK
Texere Publishing Inc. 175 Varick StreetNew York, NY 10014, USA
Tel UK: +44 (0) 1565 745 200
Tel US: +1 646 876 0852
www.themedicinemaker.com
www.texerepublishing.com
Search ‘The Medicine Maker’
The Medicine Maker is a brand of Texere Publishing Limited
Commercial Director RICHARD HODSON
Associate PublisherHELEN CONYNGHAM
Deputy Editor JAMES STRACHAN
Content DirectorRICH WHITWORTH
Senior Vice President FEDRA PAVLOU
Assistant Editor MARYAM ABDULLAHI-MAHDI
Senior Business Development Executive North America
SARAH GRIFFITH
Editor STEPHANIE SUTTON
Business Development Manager
HELEN JOHNSON
OVERVIEW AUDIENCE EDITORIAL CALENDAR PRODUCTS RATECARD CONTACT
Business Development Executive North America
KEVIN VLAD
