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MEDIA KIT 2021 Connect with the world’s most influential science and healthcare audiences
partnerships.nature.com
https://partnerships.nature.com
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AUDIENCE & REACH
OUR PORTFOLIO
DIGITAL REACH
RESEARCH AUDIENCES
HEALTHCARE AUDIENCES
MARKETING SOLUTIONS
ACHIEVING YOUR OBJECTIVES
BRAND AWARENESS
DIGITAL ADVERTISING
THOUGHT LEADERSHIP
BRANDED CONTENT
LEAD GENERATION
WEBCASTS
E-ALERT ADVERTISING & EMAIL MARKETING
AUDIENCE & REACH | OUR PORTFOLIO
Springer Nature is a leading publisher of scientific, medical, professional, and educational content.
Across our brands, we publish 3000+ journals and magazines – including Nature, the #1 multidisciplinary science journal*.
With our advertising and content solutions, you can reach millions of researchers, clinicians, and other professionals in print and online.
Our brands cover the full range of research and healthcare disciplines – work with us to reach your specialized audience.
RESEARCH
CLINICAL
CONSUMER
*2019 Journal Citation Reports® Science Edition (Clarivate Analytics, 2020)
AUDIENCE & REACH | DIGITAL REACH
RESEARCH 43.8 MILLION monthly page views*
21.5 MILLION monthly sessions*
GEOGRAPHIC REACH*
Americas 35% UK/Europe 26% Asia/RoW 39%
61% of the visitors view 2 articles or more per session*
300K+ third party email subscribers**
5 MIILLION+ e-alert subscribers**
4.3 MILLION Facebook fans***
4 MILLION+ Twitter followers***
HEALTHCARE 45.7 MILLION monthly page views*
19.2 MILLION monthly sessions*
GEOGRAPHIC REACH*
Americas 35% UK/Europe 27% Asia/RoW 38%
61% of the visitors view 2 articles or more per session*
*Permutive, July-September 2020 | **SAP Hybris, September 2020 | ***Combined Facebook fans and Twitter followers of the following accounts: Nature Research, Nature Research Custom Media, Scientific American, BMC, Springer Nature
AUDIENCE & REACH | REACH RESEARCH AUDIENCES
KEY AUDIENCES CANCER BIOLOGY
66 20 MILLION journals monthly page views*
GENETICS
165 21.4 MILLION journals monthly page views*
IMMUNOLOGY
46 11.4 MILLION journals monthly page views*
MOLECULAR BIOLOGY
37 17.9 MILLION journals monthly page views*
NEUROSCIENCE
95 16.1 MILLION journals monthly page views*
*Permutive, July-September 2020
SOME OF OUR OTHER AUDIENCES
Materials Science
Genomics
Analytical Chem
istryB
iochemistry
Mic
robi
olog
y
Drug DevelopmentOptogenetics
Applied and Technical Physics
Stem Cell Biology
Microscopy
Cell Biology
Energy Materials
Physical Chemistry
Chemical Diagnostics
Sequ
enci
ng
Epig
enet
ics
Organic Chemistry
Biomarkers
Antibodies
Nanotechology
Genetic Engineering
Gen
e Ex
pres
sion
Chemical Engineering
Preclinical R
esearch
AUDIENCE & REACH | REACH HEALTHCARE AUDIENCES
KEY AUDIENCES CARDIOLOGY
72 2.9 MILLION journals monthly page views*
ENDOCRINOLOGY
39 3.7 MILLION journals monthly page views*
NEUROLOGY
88 9.7 MILLION journals monthly page views*
ONCOLOGY
106 11.5 MILLION journals monthly page views*
PNEUMOLOGY/RESPIRATORY
25 1.4 MILLION journals monthly page views*
SOME OF OUR OTHER AUDIENCES
Clinical Techniques
Biomedical Research
Pub
lic H
ealt
h Surgery
Toxi
colo
gy
Infectious Diseases
Genetics and Genomics
Otorhinolaryngology
Schizophrenia
Hematology
Applied Immunology
Hematology/Oncology
Pharm
acology
PathologyMotor Neuron Disease
Psychology (Clinical)
Alzheimer‘s Disease
Depression
Psychiatry
Bipolar Disorder
Epilepsy
Diabetes Pedi
atri
cs
Radiology
Nutrition
Uro
logy
*Permutive, July-September 2020
MARKETING SOLUTIONS | WHAT DO YOU WANT TO ACHIEVE?
YOUR OBJECTIVES OUR SOLUTIONS HOW DO YOU MEASURE SUCCESS?
Looking to increase awareness of your brand, product, or event? Run DIGITAL, PRINT, and E-ALERT ADVERTISING
IMPRESSIONS TIME IN VIEW
REACH PAGEVIEWS
Want to engage an audience with your solution and position your brand as a thought leader? Create BRANDED CONTENT
SCROLL DEPTHTIME ON SITE
SOCIAL REACTIONS & SHARES
Ready to convert prospects into leads? Choose our WEBCASTS and EMAIL MARKETING
CLICKSREGISTRATIONS
QUALIFIED LEADS
Whether your objective is top, middle, or bottom of the marketing funnel – focused on driving awareness, engagement, or leads – we can help you find the right marketing mix and set KPIs.
AWARENESS
EVALUATION
INTEREST
Dedicated teams across Project Management, Editorial, Production and Marketing work together to support your campaign throughout the planning, real time optimizing, and post campaign periods.
BRAND AWARENESS | DIGITAL ADVERTISING
Precisely target your banner ads using our three complementary targeting approaches. Geographical targeting is available for all three options.
Watch a video about targeting by audience speciality
TARGET BY AUDIENCE SPECIALITY
Our readers are grouped into audiences based on their online behavior – so you can target users consuming content in your field.
TARGET ARTICLES BY KEYWORD
Display your banners on articles with matching keywords – from specific gene IDs to product names. Send us a website or whitepaper and we will create a keyword profile for your unique audience.
TARGET SPECIFIC JOURNALS
Target a journal or group of journals from our 3000+ journals.
Examples of targeting by audience, keyword, and journal:
Immunology NF-κB, synaptic plasticity Nature Immunology, Nature Review Microbiology
Oncology Breast cancer Breast Cancer Research, Current Breast Cancer Reports
Combine with print and e-alert ads to promote your message across multiple touchpoints.
https://www.youtube.com/watch?v=I2OViMSQC4Y&t=2shttps://www.youtube.com/watch?v=I2OViMSQC4Y&t=2shttps://www.youtube.com/watch?v=I2OViMSQC4Y&t=2s
THOUGHT LEADERSHIP | BRANDED CONTENT
Drive awareness of your commitment to a field, a research breakthrough, a disease, or an approved medicinal drug with an article hosted on our website alongside our own news and research content, prominently featuring your organization as a trusted partner.
Our award winning custom media team will work with you to adapt your message into an engaging article that our marketing team will promote to your target audience.
SOCIAL SHARING
DOWNLOAD LINK - PDF
SPONSOR'S MPU
LOGO — LINKS TO YOUR SITE
INLINE VIDEOS &
IMAGES
ARTICLE TYPE
RELATED ARTICLES
SPONSOR'S LEADERBOARD
View the articles on nature.com and
link.springer.com
For further exposure, messaging can be adapted for our consumer audiences.
View nature.com article > Adapted for Scientific American
https://link.springer.com/article/10.1007/d43592-020-00011-yhttps://www.nature.com/articles/d42473-018-00082-4https://www.nature.com/articles/d42473-018-00082-4https://www.nature.com/articles/d42473-018-00082-4https://link.springer.com/article/10.1007/d43592-020-00011-yhttps://www.nature.com/articles/d42473-018-00082-4https://www.nature.com/articles/d42473-020-00233-6https://www.scientificamerican.com/custom-media/the-evolution-of-cancer-research/
THOUGHT LEADERSHIP | BRANDED CONTENT
*Native ads only available on nature.com
Engaging Formats
PEOPLEInterview or profile of a key member of your organization.
VIEW EXAMPLE
IDEASResearch summaries and trend/opinion articles, complete with infographics and embedded video.
VIEW EXAMPLE
PLACESEditorial showcasing your big infrastructure investments.
VIEW EXAMPLE
DRUGS & DEVICESValuable information to HCPs on an approved drug or medical device.
VIEW EXAMPLE
NEW
Targeted marketing activities ensure your branded content reaches your desired audience.
NATIVE ADS* BANNER ADS SOCIAL POSTS
https://partnerships.nature.com/case-studies/astrazeneca/https://www.natureindex.com/institution-outputs/japan/kanazawa-university-ku/513906bb34d6b65e6a0001a5https://www.natureindex.com/institution-outputs/japan/kanazawa-university-ku/513906bb34d6b65e6a0001a5https://partnerships.nature.com/case-studies/indiana-university-school-of-medicine/https://link.springer.com/article/10.1007/d43592-020-00011-yhttps://partnerships.nature.com/case-studies/astrazeneca/https://partnerships.nature.com/case-studies/indiana-university-school-of-medicine/https://www.natureindex.com/institution-outputs/japan/kanazawa-university-ku/513906bb34d6b65e6a0001a5https://link.springer.com/article/10.1007/d43592-020-00011-y
LEAD GENERATION | WEBCASTS
Share your research and products in a real-time webinar and talk directly to your target audience. Generate actionable leads by downloading the webinar registrants list. You decide the subject matter and presenters, while we take care of everything else, including:
Create branded content based on questions asked during your webcast’s live Q&A session to address what your audience wants to hear more about.
Data collected on registrants’ job functions, organization, and country
Up to 5 custom questions can be added to your webcast
registration page
PROJECT MANAGEMENT
PROMOTION OF THE WEBCAST TO YOUR TARGETED AUDIENCE
AN EXPERIENCED MODERATOR TO DRIVE DISCUSSION DURING BROADCAST
Real-time reporting of registrations GDPR-compliant lead generation
Q&A
Example report
LEAD GENERATION | E-ALERT ADVERTISING & EMAIL MARKETING
Email Marketing Email your target audience to generate leads for your event, product, or white paper.
E-Alert Advertising Researchers and clinicians register for e-alerts to keep up with their favorite journals. Advertise in these e-alerts to target your message to an engaged audience in your field.
TARGET RECIPIENTS BY:
• Field of research• Geographic location• Place of work• Job title• Journal subscriptions
300K+ third party email subscribers*
5 MILLION+ e-alert subscribers*
*SAP Hybris, September 2020
CONTACT US
For more information on our marketing solutions, please contact your Account Manager or get in touch via:
Our website: partnerships.nature.com/contact-us
Email: [email protected]
Or telephone: (US): +1 (212) 726-9334(EU): +44 (0) 20 7843 4960
https://partnerships.nature.com/contact-usmailto:[email protected]
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