MEDIA KIT 2021 - Dovetail Communications Inc....9% Computer/Software 8% Environmental INDUSTRY SNAPSHOT Influence the influencers in engineering Disciplines: Company/Organization Type:

MEDIA KIT2 0 2 1

GET TO KNOW US

Total Audience:

118,348

Digital:

82,386**

Print:

19,979**

Readers per copy:

1.8***

is your connection to the engineering industry.

Published by:

Since 1922, Professional Engineers Ontario (PEO) has served as the licensing and regulating body for engineering in Ontario. As the official publication of PEO, Engineering Dimensions gives you direct access to a diverse audience of licensed engineers, engineering interns and students.

6 Issues Annually

Letter From the Editor

In 2021, Engineering Dimensions—the official publication of Professional Engineers Ontario—is celebrating its 99th year. Published six times a year in both print and digital formats, Engineering Dimensions is the highest circulated engineering publication in Canada and gives its advertisers direct access to all licensed engineers, engineering interns and engineering students in the province.

Today, engineering is evolving more rapidly than ever before, across all industries. As a valued professional publication, Engineering Dimensions anticipates and reports on current developments, innovations and trends driving the development of the industry; highlights government policies, influencers and events that affect engineers and the communities they serve; and provides information on essential components of the self-regulating profession.

This year, the magazine is focusing on improving its digital platform and the advertising opportunities that go along with it. This focus on digital allows us to put a paperless product in front of our readers faster than the local letter carrier and shadows the technological shift that is at the core of engineering.

Nicole AxworthyEditor, Engineering Dimensions

Sources: *2020 Competitive Analysis, **June 2020 Publisher's Statement, ***Engineering Dimensions 2020 Reader Survey – Print Only

Available in both print and digital!

Celebrating their 99th

Anniversary

Engineering Dimensions is the official publication of Professional Engineers Ontario, thus offering unprecedented access to EVERY licensed engineer in Ontario, across all industry sectors. As the highest-circulated engineering publication in Canada, we are a valued magazine connecting you with the trailblazers driving growth in the industry across the province.

Highest-circulated engineering

publication in Canada with the lowest CPM*

book-open

READER PROFILEEngage effectively with a loyal and influential audience

Source: Engineering Dimensions 2020 Reader Survey

Seeing the Value:

97% agree the magazine provides important information about PEO

96% agree the magazine keeps me up-to-date/well informed on the engineering profession

82% SAY THE ADVERTISING IN THE MAGAZINE IS RELEVANT

80% hold a senior/middle management position

79% of readers rarely/never read competitive magazines

Top 5 Media Influences When Choosing a Supplier/Product:

Technical Training/ Continuing Education Programs Readers Participate In:

Top Actions Taken/Plan to Take After Reading an Issue:

1. Visit a website

2. Discuss with a colleague

3. Investigate/purchase a product/service advertised or mentioned in an article

4. Pass the journal and/or information on to someone else

5. Call for more information

Internet Trade Publications Trade Shows E-News Alerts/Newsletters

Direct Mail

• In-House Training

• Seminars/Conferences/Workshops

• Professional Development Courses

• Online Courses

• University/College Courses

• Other (Self Study/Research, Lectures/Tours/ Lunch and Learns, Reading and Webinars)

38% Industrial/Building/Structural/Civil

26.5% Other (Aeronautical/Space/Naval Architectural, Nuclear,

Biomedical/Biochemical, Geological/Petroleum, Agricultural/

Biosystems/Biosource/Food/Marine/Geomatics, Project Management,

Transportation/Automotive, Education, Water Resources,

Telecommunications and Safety)

19% Mechanical

15% Electrical

10% Mining and Mineral Processing/ Metallurgical/Chemical

9% Computer/Software

8% Environmental

INDUSTRY SNAPSHOTInfluence the influencers in engineering

Disciplines:

Company/Organization Type:

28% Consulting

16%

Other (Education, Telecommunications, Utility, Transportation/Automotive, Research and Development and Electrical)

16%

Industrial Manufacturing

13%

Government

8% Building/Architectural

7%

Industrial Services

6%

Consumer Manufacturing

4%

Consumer Services

Source: Engineering Dimensions 2020 Reader Survey

engineeringdimensions.ca CAREERS & CLASSIFIED

www.peo.on.ca Engineering Dimensions 65

Has anyone ever said you’d be a great teacher?

Learn more at AlgonquinCollege.com/PEng

We’re looking for Mechanical Engineers (P.Eng) with a passion for teaching. Visit our part-time teaching Career Fair on May 25, 2019.

AD INDEX

Bluebeam p. 68 bluebeam.com/FreeTrial

Manulife Financial p. 67 www.manulife.com/peo/DI

TD Insurance Meloche Monnex p. 2 tdinsurance.com/ope

+

AD INQUIRIES Your business card here will reach 80,000 professional engineers. Contact: Beth Kukkonen, Dovetail Communications, 905-886-6640, ext. 306, fax: 905-886-6615, [email protected]

Deadline for July/August is May 31, 2019. Deadline for September/October is July 26, 2019.

BUILDING FUTURE LEADERS

• Online: engineersfoundation.ca • Call: 1.800.339.3716, ext. 1222• PEO fee renewal: check the donation box

3452engineering

students helped

Charitable Number: 104001573 RR000l

DONATE TODAY

Funding for engineering students at all Ontario accredited schools, and for professional engineers in financial need.

Since 1959

engineersfoundation.ca

$ 3.2 million

in scholarships

engineeringdimensions.ca PROFESSIONAL DIRECTORY




905-826-4546 [email protected] www.hgcengineering.com

E x p e r t s i n M e a s u r e m e n t , A n a l y s i s & C o n t r o l

Accused of Professional Misconduct?We can help you protect

your reputation. James Lane

has acted for numerous

engineers in defending negligence

claims and professional

conduct charges.

[email protected]

Valcoustics.indd 1 4/5/13 12:16 PM

We’re specialists in residential projects.

416 489 1228 WWW.KHDAVIS.COM

- Structural Design for Houses

- Site Reviews & Consultations

- Expert Reports for Litigation

- Architectural Design, Permits

416-489-1228 www.khdavis.com

Terraprobe since 1977

Consulting Geotechnical & Environmental EngineeringConstruction Materials Inspection & Testing

subsurface investigations, foundations, tunnels, erosion, slope stability studies, Phase 1 & 2 environmental site assessments, contamination studies,

ground water availability, hydrogeology, septic tile bed design, pavements,soil, asphalt, concrete, steel, roofing, shoring design, retaining wall design

Brampton Barrie Sudbury Stoney Creek (905) 796-2650 (705) 739-8355 (705) 670-0460 (905) 643-7560

www.terraprobe.ca


Deadline for March/April is January 23, 2020. Deadline for May/June is March 25, 2020.

SAMSON Controls Inc.Engineered control valve technologies for all control requirements

Globe Control ValvesRotary Plug ValvesSegmented Ball ValvesHigh Performance Butterfly ValvesTriple Offset Butterfly ValvesHygienic and Aseptic Diaphragm ValvesHygienic and Aseptic Control and Ball Valves

SMART IN FLOW CONTROL 1 800-7SAMSON | [email protected] w w . s a m s o n g r o u p . c o m

Steam Conditioning ValvesForged Ball ValvesCeramic Lined PipingPTFA and PFA Lined ValvesIndustrial and Sanitary RegulatorsSmart Positioners and BUS I/O Severe Service

Enbridge p. 9 enbridgesmartsavings.com/business

Manulife Bank p. 59 manulifeone.ca/engineerscanada

SAMSON Group p. 60 samsongroup.com

AD INDEX+










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Phone: 780.468.0950Email: [email protected]

Drafting AcornPipe Spoolgen Acad Solidworks Inventor

Estimation Material Take-off Weld Take-off Pipe Fab Costing

Piping ProjectManagement Spool Tracker Progress Reports Load Tracker

70000+ Spool drawings produced yearly

Worked for : Piping Fabricators,Module Yards, Vessel Fabricators

AD INQUIRIES Your business card here will reach 80,000 professional engineers. Contact: Charlene Woron, Dovetail Communications, 905-886-6640, ext. 309, fax: 905-886-6615, [email protected] for November/December 2020 is September 30, 2020. Deadline for January/February 2021 is November 20, 2020.

To advertise within the Professional Directory, contact

Charlene Woron905-886-6640, ext. [email protected]

MARKETING SOLUTIONSOur multi-platform approach delivers the complete package of expertise and solutions for all budget levels.

1. Display Advertising Available in both print and digital editions Bonus: Print ads receive linkable ad in the digital edition.

2. Digital Edition Advertising The ability to accommodate embedded clickable high-resolution images, audio, video pop-ups and digital overcovers

3. Inserts/Outserts + Cover Wraps The ability to geo-target for the print edition and the digital edition provides clickable inserts, instantly driving customers to your content.

4. Digital Edition Landing Page Be at our digital readers’ fingertips by showcasing your brand with a skyscraper ad.

5. Digital Edition Eblast Maximize your exposure with a Top or Bottom Leaderboard, delivered directly into our readers’ inboxes.

6. Industry Profile Expand your company’s brand awareness.

7. Product File The perfect opportunity to highlight your products and services

8. Professional Directory Business card style ad that will highlight your brand

9. Career/Classified Find the best candidate for your business with this targeted opportunity.

10. Sponsorship Packages Gain exposure to engineering decision-makers at PEO’s Annual General Meeting and Order of Honour Awards Gala.

ALSO INSIDE:> 10 leading women aerospace engineers> PEAK launches new ethics module> Resolving disagreements about use of

the P.Eng. seal

PRESIDENT MARISA STERLING

aims to reimagine PEO together

7

4

2

3

5

6

8

9

1

JANUARY/FEBRUARY

Governance

Space Closing: November 20, 2020

Material Closing: November 27, 2020

MARCH/APRIL

Diversity in Engineering

Space Closing: January 25, 2021

Material Closing: January 29, 2021

MAY/JUNE

The Water Issue

Space Closing: March 25, 2021

Material Closing: April 1, 2021

JULY/AUGUST

Subterranean Engineering

Space Closing: May 27, 2021

Material Closing: June 3, 2021

SEPTEMBER/OCTOBER

The Environment

Space Closing: July 27, 2021

Material Closing: July 30, 2021

NOVEMBER/DECEMBER

Canadian-made Materials & Technologies

Space Closing: September 30, 2021

Material Closing: October 7, 2021

2 0 2 1 E D I T O R I A L C A L E N D A R

Dates are subject to change

Awards Awards won by Ontario’s professional engineers

Bulletin Board Bulletin of events, book, websites and podcasts of interest to engineers

Ethics Series on ethics in everyday practice

Formation Issues concerning the qualifications for acquiring and keeping a P.Eng. licence

Gazette Decisions of engineering discipline and enforcement matters, and regulation changes

Governance A series of articles on aspects of PEO governance and best practices for governance of regulatory bodies

News Current PEO events, regulatory trends and issues

Professional Practice Series on topical practice issues, featuring guidance for the practitioner

Profile Profiles of Ontario professional engineers who have made contributions to the profession and society through their work

Regulation Interpretation of the act and regulations and practical examples in the workplace

Viewpoint A forum for engineers to air their views on issues affecting the profession

REGULAR COLUMNS

86% of B2B media readers have purchasing influence*

Source: * Magazines Canada, Business Media B2B buyers study respondents

Where the engineering profession and advertising meet

MAIL, FAX OR EMAIL CONTRACTS/INSERTION ORDERS AND MATERIAL TO: DOVETAIL COMMUNICATIONS INC. 30 East Beaver Creek Road, Suite 202, Richmond Hill, ON L4B 1J2 Tel: 905.886.6640 | Fax: 905.886.6615 | Email: [email protected] Website: www.dvtail.com

Covers are non-cancellable, full-page, four-colour process

Full Page (Trim) 8.125 10.875

Full Page (Bleed) 8.375 11.125

Full Page (Live Area) 7 10

2/3 Page 4.625 10

1/2 Island 4.625 7.5

1/2 Horizontal 7 4.875

1/3 Vertical 2.125 10

1/3 Square 4.625 4.875

1/4 Horizontal 4.625 3.375

1/4 Vertical (classified only) 3.375 4.875

Column Width 2.125 —

Double Column 4.625 —

Number of Columns 3 —

Note: 1) On full-page ads, please ensure that no words or photos appear outside the live-area dimensions (7" x 10")

2) Please include crop marks and leave a bleed of .125 inch if required 3) All fractional ads must have a black 0.5 keyline frame

DIMENSIONS (INCHES) WIDTH DEPTH

MECHANICAL INFORMATIONElectronic material: Digital files only. PDF/X-1a: 2001 files are preferred. Alternate acceptable formats include: Macintosh format, InDesign CC, QuarkXPress 9, Illustrator CC, Photoshop CC (or earlier). Include all fonts and high-resolution images (300 dpi files for best resolution) in TIFF or EPS format (CMYK only). To ensure the accuracy of all advertisements, a full-size colour proof must be provided. The publisher shall not be liable for any advertisements received without a colour proof.

File transfer media: DVD, CD, FTP or email. Smaller files can be emailed up to a maximum file size of 10MB. Send to [email protected] and [email protected].

FTP site: ftp.dvtail.com. Please send an email to [email protected] for password information for the FTP site.

Design services: Complete design services are available at an additional charge. For details, please contact: Crystal Himes, [email protected], Tel: 905.886.6640

TERMS & CONDITIONSAgency commission: Fifteen per cent (15%) of gross to recognized agencies.

Terms: Net 30 days. Two per cent (2%) per month interest on overdue accounts.

Taxes: Our published rates do not include applicable taxes, which will be added to invoices and clearly identified.

Publisher conditions: Advertising material is subject to approval by the publisher. If an advertiser’s contract is not fulfilled as specified, the advertiser agrees to pay the resulting short rates back to the best earned space rate applicable.

Cancellations and space changes not accepted after closing date.

1x 3x 6xFull $8,360 $7,940 $7,5452/3 page 7,525 7,150 6,7951/2 island 7,105 6,750 6,4151/2 page 6,270 5,995 5,6551/3 page 5,435 5,165 4,9051/4 page 4,600 4,370 4,150DPS 14,210 13,500 12,825OBC 10,450 9,930 9,435IFC/IBC 10,030 9,530 9,055

FOUR-COLOUR RATES

1x 3x 6x

$1,180 $1,120 $1,065

Full-colour guide to catalogues, brochures and literature Unit size: 3.5" (w) x 2.6875" (h)

PRODUCT FILE

CAREER, CLASSIFIED & APPOINTMENT NOTICES ADVERTISINGMinimum: Two column inches, $450 Each additional column inch, $225More than seven column inches, use display rates

PROFESSIONAL DIRECTORYThree insertions: $1,185 ($395 ea) Six insertions: $1,805 ($300.83 ea)Unit size: 3.3125" (w) x 1.25" (h) Minimum: Three insertions

1X 3X 6X

Skyscraper $1,290 $1,225 $1,165

DIGITAL EDITION LANDING PAGE*Unit size: 100 pixels (w) x 600 pixels (h) Maximum file size is 80kb. Please send in JPG format.

DIGITAL EDITION EBLAST Unit size: 530 pixels (w) x 140 pixels (h) 1X

Top leaderboard $1,995 Bottom leaderboard 1,695

*2 positions available to a maximum of 3 advertisers per position.

DIGITAL EDITION ADVERTISING Embedded images, audio & video, pop-ups and digital overcovers Rates available upon request.

Special positions: 25% surcharge, space only

Inserts/outserts: Rates available on request

2021 RATE AND DATA

$2,5001/3 horizontal, 50-75 words, plus logo and image. Unit size: 7" (w) x 2.5625" (h)

INDUSTRY PROFILE

PUBLISHED BY

Professional Engineers Ontario40 Sheppard Avenue West, Suite 101Toronto, ON M2N 6K9Tel: 416.224.1100Toll free: 1.800.339.3716

www.engineeringdimensions.cawww.peo.on.catwitter @PEO_HQ facebook Linkedin Professional Engineers Ontario

NATIONAL ADVERTISING SALES

Dovetail Communications Inc.30 East Beaver Creek Road, Suite 202Richmond Hill, ON L4B 1J2Tel: 905.886.6640Fax: 905.886.6615Email: [email protected]

www.dvtail.comtwitter @dvtailmags Linkedin Dovetail Communications Inc.

Documents

MEDIA KIT 2021 - Dovetail Communications Inc....9% Computer/Software 8% Environmental INDUSTRY SNAPSHOT Influence the influencers in engineering Disciplines: Company/Organization Type: