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MEDIA KIT 2021
P R I N T • D I G I T A L • E V E N T S
Introducing the winners of KML’s Top-30-Under-30 Awards
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JULY/AUGUST 2020 $4.00TAKING
A STANDRestaurant operators
express frustration about
lack of government support
CHINK IN
THE CHAINThe impact of COVID-19
has put a strain on the
Canadian food supply chain
PLANT POWER
Plant-based menu
offerings are still top
of mind for diners
Under ThirtyUnder Thirty
TOP
PIZZA & PASTA REPORTThe pizza and pasta segments are being driven by demand for convenience and qualityCLEANER SLATEHow cleaning practices look in the new normal
PIE-OLOGY 101Equipment is key to prepping the perfect pizza CRISIS
LEADING Through COVID-19 forces leaders to re-examine
how they manage their brands
COFFEE& TEAREPORT
Plus
FRANKHENNESSEYCHIEF EXECUTIVE OFFICER OF RECIPE UNLIMITED
SEPTEMBER 2020 $4.00
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Kostuch Media Ltd. (KML) continues to break new ground in Canada’s foodservice- and-hospitality industry. Celebrating its 50th anniversary in 2018, KML is the industry’s leading and longest-standing publisher committed to excellence in all facets of operation. Whether it’s through our portfolio of print products, our diverse digital offerings, or our growing stable of engaging events, KML offers an extensive one-stop resource for Canada’s dynamic foodservice-and-hospitality industry. There’s no need to go anywhere else!
PRINT PRODUCTSThrough our two magazine products, KML offers advertisers comprehensive coverage of the dynamic hospitality industry. Our magazine portfolio includes Foodservice and Hospitality, the industry’s leading hospitality publication, read by close to 120,000 industry leaders, and Hotelier, read by more than 45,000 hotel executives. Our magazines engage readers with insightful analysis of the key trends shaping the industries they serve, making them the most-trusted and objective sources of trend information in their respective fields.
DIGITAL OFFERINGSToday’s readers expect up-to-date news and late-breaking developments delivered on an electronic platform. Our websites complement our magazines by offering readers news at their fingertips, as it happens, web-only features and video exclusives with the industry’s movers and shakers. Additionally, we offer e-newsletters, custom e-blast opportunities, digital magazines and iPad Apps. Our staff is also immersed in social-media platforms such as Facebook, LinkedIn, Twitter and Instagram.
ENGAGING EVENTSKML produces a series of industry events where operators and suppliers come together to exchange information, network and celebrate achievement. KML offers a comprehensive lineup of events and conferences, including the Icons & Innovators Breakfast Series, the Housekeeping Forum, the Women in Toursim and Hospitality Summit (developed in partnership with Sequel Hotels & Resorts) and the renowned and celebrated Pinnacle Awards luncheon, held annually in December, and regarded as the “Academy Awards” of the foodservice-and- hospitality industry.
N.B. Due to the lingering COVID-19 pandemic, some of these events have pivoted to virtual events. However, we hope to return with live events in the near future, as soon as government mandates allow.
b u s i n e s s - t o - b u s i n e s s m e d i a d r i v e s r e s u l t s
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Foodservice and Hospitality was born in 1968 and through more than six decades has become the industry leader and most recognized and trusted publishing brand in Canada’s dynamic foodservice and hospitality industry. Published eight times in 2021 through a combination of print and digital, Foodservice and Hospitality is Canada’s leading national hospitality magazine, delivering relevant, objective and compelling information operators require to run successful businesses, while providing context and analysis as to why it matters.
FACEBOOKfoodserviceandhospitality
INSTAGRAM@foodservicemag
TWITTER@foodservicemag
LINKEDIN@Kostuch Media Ltd.
MISSION The magazine’s objective is to provide operators with the tools they need to compete more effectively and to successfully grow their businesses. To accomplish this, the magazine draws on an experienced editorial team, coupled with a strong collection of freelance writers and photographers covering Canada from coast to coast. Our stories tackle the top trends, business developments, menu, merchandising and marketing tips and profiles of the industry’s movers and shakers. Our editorial team focuses on the why’s and how-to’s within a strong Canadian framework.
SOCIAL MEDIA
THE NUMBER-1 MAGAZINE PRODUCT IN HOSPITALITY
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APRIL 2020 $4.00
THE FOODSERVICE INDUSTRY ISSUES A CALL TO ARMS IN THE FIGHT AGAINST SINGLE-USE PLASTICS
THE WAR ON PLASTICTHE WAR ON PLASTIC
THE GREEN ISSUE
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MAY 2020 $4.00
T H E I M P A C T O F C O V I D - 1 9
SPECIAL EDITION
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FEBRUARY 2020 $20
THE 2020FRANCHISE
REPORT ISSUE
FOODTASTIC TEAM SETS ITS SIGHTS ON NATIONAL EXPANSION
EMPIREEMPIREBuilding an
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JANUARY 2020 $20.00
GEARING UP Top-5 equipment trends for 2020
BEVERAGE BUZZDrink trends operators can’t afford to ignore
TRENDSTRENDS 20202020
FUTURE FORWARD
Technology is re-shaping foodservice
EMERGING EATS
New restaurant concepts are shaking up the industry
THE 2020
BUYER’SGUIDE
PLUS
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DEMAND DRIVEN
Taking control of the digital-ordering experience
EARLYEATSBreakfast and brunch operators are upping their game
COOL OPERATORSIce machines take centre stage in restaurants
Sunset Grill draws on the past to build
future success
CHALLENGES & OPPORTUNITIES MARCH 2020 $4
CIRCULATION
For more than six decades, we’ve been delivering the best, most relevant content to the industry’s leading influencers.
As the industry’s leading nationally distributed magazine, Foodservice and Hospitality is the only hospitality publication audited by a third-party audit company (CCAB, a division of BPA Worldwide). Strong, quality readership is the cornerstone needed to meet the desired results of marketers
and to reach key decision-makers. The magazine’s unparalleled coverage of the marketplace enables advertisers targeting the foodservice industry — particularly those launching new products and services — to achieve their communication and sales objectives through targeting market segments
where their products and services are required — locally, regionally and nationally.
GEOGRAPHICAL BREAKDOWN OF QUALIFIED CIRCULATION, MARCH 2020 ISSUE
Newfoundland and Labrador
427
Prince Edward Island
227Nova Scotia
969
New Brunswick
727
Quebec2,023
Ontario10,684
Manitoba1,013
Saskatchewan1,063
B.C. and Yukon
3,900
Alberta, N.W.T. and Nunavut
3,581
TOTAL QUALIFIED CIRCULATION FOR CANADA
24,747
120,000 readers per issue*
MORE THAN
2,000
F&H has a SIX TO NINE MONTH LIFE CYCLE, (higher for issues featuring Signature Reports or Supplements)*
39.4 MINUTES
READING TIME*
SOURCE: CCAB STATEMENT FOR THE SIX-MONTH PERIOD ENDED, MARCH 2020* STARCH READERSHIP REPORT
** PUBLISHER’S DATA
83% OF F&H READERS NORMALLY READ OR LOOK INTO THREE OUT OF FOUR ISSUES, THE MAJORITY (67%) READ EVERY ISSUE.*
professional chefs and cooks receive their own copy of F&H**
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DIGITAL READERSHIP
As digital channels have become more pervasive through the past decade, KML has always provided our readers with a choice of how they prefer to receive their content — either via print or digital formats. But as readers increasingly turn to digital magazines, especially throughout the lingering COVID-19 pandemic, in 2021, KML plans to offer a combination of four
digital issues and four print issues. This change will allow our readers moreconvenience and ease, especially during these challenging times, all the while
allowing them to continue to receive the content they’ve always come to expect from KML. And, our digital readership is equally as strong as our print with a
total reach of approximately 25,000 industry influentials
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In June 2017, Foodservice and Hospitality commissioned Starch Research Services to undertake an extensive readership study of the June Top 100 Report issue. The results were generated through online interviews
conducted with a nationwide sample that reflects Foodservice and Hospitality’s circulation profile.
HERE’S A SAMPLING OF THOSE STARCH RESULTS:
READERSHIP STUDY RESULTS
1OUR READERS
ARE LOYAL AND LONGSTANDING
The average length of time as a reader is 5.7 years.
OUR TOTALFOODSERVICE
AND HOSPITALITY READERSHIP IS
120,000Based on the Starch
Research Study, Foodservice and Hospitality is read by a total
of 4.8 readers per copy, (the industry average is 3.4) for a total
reach of 120,000 readers.
GREAT REASONS WHY YOUR COMPANY SHOULD ADVERTISE IN FOODSERVICE ANDHOSPITALITY MAGAZINE
4OUR READERS
WANT A CANADIAN PUBLICATION
94% of F&H readers claim it’s important to have a Canadian business publication reporting
on the industry.
OUR READERS VALUE FOODSERVICE AND
HOSPITALITYF&H readers spend an average of 39.4
minutes reading every issue of the magazine and 85% of F&H readers normally read or look into three or
four out of four issues.
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APRIL 2020 $4.00
THE FOODSERVICE INDUSTRY ISSUES A CALL TO ARMS
IN THE FIGHT AGAINST SINGLE-USE PLASTICSTHE WAR ON PLASTICTHE WAR ON PLASTIC
THE GREEN ISSUE
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MAY 2020 $4.00
T H E I M P A C T O F C O V I D - 1 9SPECIAL EDITIONMEDIA PLANNER 2021 | 5
TBAISSUE COVER FOOD FILE EQUIPMENT POURING
FOR PROFITSTECHNOLOGY
JANUARY/FEBRUARYAd Close: Dec. 8Material Due: Dec. 16
The Buyer’s Guide
The Trends Issue
Hospitality Market Report (State of the Industry Report)
RC Show ONLINE LIVE Preview
The Top 10Food Trends
FOOD PLUS DIGITAL NEWSLETTER:Breakfast
Top Kitchen Equipment Trends
Top Trends in Beverage Alcohol
Top 10 Tech Trends
MARCH/APRILAd Close: Feb. 4Material Due: Feb. 16
DIGITAL
The Franchise Report: How has COVID-19 Changed the Franchise Landscape?
+ Challenges & Opportunities(Costs, Contactless Delivery,Takeout Labour, Real Estate
Burgers & Fries Food-Safety Equipment & Tools
Beers (Domestic & Imported)
Back-of-the-House Technology Systems
MAYAd Close: Apr. 7Material Due: Apr. 19
DIGITAL
The Change Issue: -The Green Report -Top 30-under-30 Awards -Eradicating Racism
+NRA SHOW PREVIEW
Plant-Based Dining Carbon-Neutral Restaurants
Wines Mobile Ordering & Curbside Pick up
JUNEAd Close: May 6Material Due: May 17
The Top 100 Report
Red Meat
FOOD PLUS DIGITAL NEWSLETTER:SANDWICHES
Energy-Saving Equipment Smoothies Cyber Fraud
JULY/AUGUSTAd Close: Jun. 8Material Due: Jun. 18
DIGITAL
The Food Issue: Chefs,Producers, and Purveyors
Poultry: Chicken & Turkey
Refrigeration The Beverage & Alcohol Report (BAR)
Bar Technology
SEPTEMBERAd Close: Aug. 6Material Due: Aug. 17
Leadership + Branding Italian: Pizza & Pasta Report
FOOD PLUS DIGITAL NEWSLETTER: DESSERTS & PASTRY
Pizza Ovens and Equipment
+NAFEM SHOW PREVIEW
Coffee & Tea Report Robotics
OCTOBERAd Close: Sept. 9Material Due: Sept. 17
DIGITAL
The Equipment & Design Issue (including Restaurant Design Awards)
Global Cuisine Digital Kitchens & Smart Equipment
Cocktails POS Systems
NOVEMBER/DECEMBER Ad Close: Oct. 7Material Due: Oct. 18
The Pinnacle Awards
Innovation & Creativity
Fish & Seafood Combi-Ovens + Speed- Cooking Equipment
Spirits Virtual Reality
EDITORIAL CALENDAR 2021
MEDIA PLANNER 2021 | 6
MEDIA PLANNER 2021 | 7
Looking to promote your company’s newest initiatives with compelling content that appeals to today’s foodservice executives? Interested in telling your own story, your own way?
Want to attract your target market with information that’s on point and focused?
We have the perfect vehicle for your marketing needs. Our branded-content offerings provide you with the option to craft customized articles to amplify your message while engaging readers with content that’s authentic, timely and relevant. Get increased exposure by highlighting your narrative and establish your company as a trusted industry resource. Write it yourself, or if you prefer, our production team will write, design and provide proofs for your team to sign off on. Topics that can be featured within this format:
Q/A stories ◆ Product innovations◆ Marketplace challenges and solutions
THREE-MONTH LEAD TIME REQUIRED; LIMITED AVAILABILITY
BRANDED CONTENT
FOR CONTENT OPPORTUNITIES,
CONTACT: WENDY GILCHRIST
ROSANNA CAIRA [email protected]
SINGLE PAGE
$8,000
DPS $12,000
ALL RATES QUOTED IN CANADIAN DOLLARS
BANNER ADS 570 X 100px
BOX ADS300 x 250px
FORMAT: JPG or Animated GIF
HOSPITALITY HEADLINES (formerly Newsblast)Every Monday and Wednesday morning, KML distributes its digital newsletter featuring a recap of the industry’s hottest new stories to more than 12,000 subscribers. Within the newsletter there are one banner and four box ad positions, which allow advertisers to appear in a news-rich environment.
BRANDED CONTENT IN HOSPITALITY HEADLINESYour content will be displayed in a news format and will be noted as “sponsored content.” Copy includes a URL link to the rest of the story.
COST: $1,800
FOODPLUSTo help chefs create innovative and inventive dishes with food ingre-dients that are as fresh and flavourful as possible, Foodservice and Hospitality produces FoodPlus, an expanded and enhanced version of the magazine’s food feature created for chefs, restaurant owners and F&B managers. FoodPlus is distributed electronically three times a year (January/February, June and September) to a list of more than 12,000 key influentials. The newsletter highlights Q&As with leading chefs and operators producing innovative and inventive cuisine, an overview of the popular ingredients they choose to use, as well as merchandising and marketing tips.
FOOD/EQUIPMENT TALK (SPONSORED CONTENT)Give us your content and we’ll develop a customized sponsored e-newsletter using your information/stories (combined with avail-able KML content, if you choose). Our production team will develop, write and design your e-newsletter in our Food Talk/Equipment Talk template and incorporate multiple links to your videos, recipes and/or other landing pages. Your sponsored e-news will be delivered to our 12,000+ digital subscriber base.
Banner Ad A $1,200 per weekBox Ad A $1,100 per weekBox Ad B $1000 per week Box Ad C $900 per week Box Ad D $800 per week
COSTS/WEEK
CUSTOM E-BLAST:Advertisers can provide customized content, supplied to KML in final HTML format and KML will distribute it to the entire newsletter subscriber database of 12,000+.
COST: $2,800
OTHER NEWSLETTERSRESTAURANT BUZZ A regular look at new restaurants opening across the country.
BEVERAGE BUZZ Regular updates from the world of beverages, including beer, wine, spirits and more.
TECHNOLOGY TALK Regular updates on new technology that impacts the restaurant world.
COST: $4,500
DIGITAL OPTIONS BEYOND PRINT
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FORMATAnimated GIF or JPEGResolution is 72 dpi
BANNERS ROTATIONBanner A $1,500/monthBox Ad A or B $1,300/monthBox Ad C or D $1,100/monthBanner B $1,100/month
ONLINE RATES/MONTH
WEB-SPONSORED CONTENT
WEB ADVERTISING
foodserviceandhospitality.com
TOP BANNER 728 x 90px
BANNERS 728 x 90px
BOX AD 300 x 250px
Format: A horizontal ad placement on the home page news section at foodserviceandhospitality.com with a link to a story page where the article resides. All content for the box ad on the homepage + picture(s) and for the secondary page, is supplied by advertiser. KML reserves the right to edit the content to ensure style consistency. Campaigns are sold one-per-two-week period and connect to a supplied link. COST: $1,800
FOR MORE DETAILS CONTACT:
WENDY GILCHRIST
ROSANNA [email protected]
APP EDITION FOR IPADIn addition to publishing eight issues a year, Foodservice and Hospitality magazine is available on the iPad.
As digital channels continue to grow in popularity, Kostuch Media Ltd., continues to provide more varied digital products for our readership.
Late last year, KML introduced two new podcasts: Table Talk is designed for the foodservice and hospitality market, and features lively discourse between Rosanna Caira, editor and publisher, and some of the industry’s leading restaurant owners and operators, as well as chefs, suppliers and associations, while Checking In takes the pulse of the hotel industry with one-one-one interviews with hotel owners, executives, hoteliers, analysts and suppliers.
According to Edison Research in the U.S., the number of Americans listening to podcasts; has grown 120 per cent with 90-milion Americans listening to a podcast every month. In Canada, according to Audience Insights, nearly 11 million Canadian adults have listened to a podcast in the past year; more than 13 million have listened at some point.
If you’d like to target this growing number of listeners who form part of this educated audience, and connect with them as part of an engaging and focused industry discussion, this is the perfect way to direct your branded message to them.
For advertisers who are interested in being part of a popular new method of information exchange, KML provides a series of Special Introductory Options:
03
PODCASTS
Sponsor Logo on KML website promoting individual episodes: $300
$250 $300 $500
Voiceover Sponsorship:
Pre-Roll (Beginning of Podcast Episode) Mid-Roll (During the episode) Both (Pre-Roll and Mid-Roll)
MEDIA PLANNER 2021 | 10
THE BUYER’S GUIDE
AVAILABLE ONLINE YEAR-ROUND PLUS ANNUALLY IN THE JANUARY PRINT EDITION
BASIC LISTING IN PRINT❖ Company name, address, phone number and website
BASIC LISTING ONLINE❖ Company name, address, phone number and website❖ Company listed in two categories
GOLDIn addition to the Premium Package, you’ll also receive hosting of web catalogues, product/spec sheets for a total of three to five pieces.
Rates available on request
ENHANCED LISTING IN PRINT❖ Colour logo/brand image❖ 25-word description❖ Company name, address, phone number and website
❖ Company listed in up to five categories
ENHANCED LISTING ONLINE❖ Colour logo/brand image❖ 25-word description❖ Company name, address, phone number and website❖ Link to request more information❖ Link to visit website❖ Company listed in up to five categories
PLATINUMIn addition to everything in the Gold package, you also get one video (already produced, approximately three to five minutes long).
Rates available on request.
PREMIUM LISTING IN PRINT❖ Colour logo/brand image❖ 50-word description❖ Company name, address, phone number and website❖ Company listed in up to 10 categories
PREMIUM LISTING ONLINE MICROSITE INCLUDES: ❖ Colour logo/brand image❖ 50-word description❖ Company name, address, phone number and website❖ Three images of your product/services with flexibility to update at anytime ❖ Link to request more information❖ Link to website❖ Company listed in up to 10 categories
$995PREMIUM
$495ENHANCED
FREEBASIC
JANUARY 2019 FOODSERVICE AND HOSPITALITY 33FOODSERVICEANDHOSPITALITY.COM
THE 2019
FOOD COMPANY INDEX
APPETIZERS & HORS D’OEUVRESAgropur Dairy CooperativeAqua StarBarilla Canada Inc..Belmont Meats Ltd.Cargill FoodserviceCavendish FarmsConagra Canada Inc.Concord Premium Meats Ltd.Dairy CooperativeExport Packers Company Ltd. Fine Choice FoodsFinica Foods Specialties Ltd.FoodbuyHarlan Bakeries-Edmonton, L.P.Heritage Frozen Foods Ltd.IFC Seafood J.R. Simplot CompanyKing & Prince Seafood Corp. King Cole DucksKraft Heinz Company
Les Plats du Chef Inc. Macgregors Meat & SeafoodMcCain Foodservice CanadaNeil Jones Food CompanyOlive-It and MoreOlymelParmalat CanadaPasta Quistini Inc.Phillips SeafoodPiller’s Fine FoodsPinty’s Delicious Foods Inc.Reuven InternationalSara Lee Foodservice Ltd., a Division
of Hillshire BrandsSummer Fresh SaladsThyme & Truffles (Plats du Chef)Viau
BAKING PRODUCTSBridor Inc.CaminoCantor BakeriesChudleigh’sDavid Roberts FoodFinica Foods Specialties Ltd.
J.R. Simplot CompanySweet Street Desserts Inc.
BREAD/BAKED GOODS/VIENNESE PASTRIESArdent Mills CanadaAunt Mini and The Westminster
Yorkshire Pudding Co.Backerhaus Veit Ltd.Bridor Inc.Canada Bread Company LimitedCantor BakeriesConagra Canada Inc.Dare Foods Ltd.Dealers Ingredients Inc.Dufflet PastriesEnglish Bay Batter Inc.Essen Foods Inc.Flavor Right FoodsGourmet Baker Inc.Grecian Delight FoodsHain Celestial CanadaHarlan BakeriesEdmonton, L.P.International Pacific Sales Ltd.La Pâtisserie Fine Cakes & Pastries Inc.La Rocca Creative Cakes, Inc.Lantic Inc.Lentia Enterprises Ltd.Luda FoodsMcCormick CanadaMiMi FoodsMission Foodservice - Mission Foods
Corporate Office USAOakrun Farm Bakery Ltd.Otis Spunkmeyer Canada LLC
Parmalat CanadaPineridge GroupPrime PastriesRalcorp Frozen Bakery ProductsRich Products of Canada Ltd.Sara Lee Foodservice Ltd., a Division
of Hillshire BrandsSolis Foods Corp. Inc.Sonora Foods Ltd.ThreeWorks Inc.Ticings Edible Cake ToppersTootsi Impex Inc.Touche Bakery Inc.Tradition Fine FoodsUnilever Food SolutionsUpper Canada Food Group Ltd.Weston Bakeries Ltd.Wow! Factor Desserts
BREAKFAST FOODSAdvance Pierre FoodsAgropur Dairy CooperativeBridor Inc.Burnbrae Farms Ltd.Canada Bread Company LimitedCanadian Trade HouseDanone Inc.EggSolutionsElite Peameal Bacon CompanyGeneral Mills CanadaGourmet Baker Inc.Kellogg Canada Inc.Lil OMG Gluten-Free Certified
Baked GoodsLuda Foods
The industry’s ultimate source directory for food/beverage/equipment
products and services
MEDIA PLANNER 2021 | 11
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HOUSEKEEPING
FORUM
HOUSEKEEPING FORUM TBA
TBA
The Women in Tourism and Hospitality Summit and WITHorg (produced in partnership with Sequel Hotels & Resorts) is dedicated to the advancement of women in the tourism and hospitality industries. The conference brings together industry thought-leaders sharing personal and professional stories highlighting their unique paths to success. Development of individual and corporate best-practice strategies will be shared and innovative initiatives and experience with other successful global executives curated and revealed.
THE PINNACLE AWARDSTBA
ICONS & INNOVATORS’ BREAKFAST SERIESTBA
In 2016, Hotelier launched the Housekeeping Forum, an all-day conference highlighting the trends and issues impacting this pivotal and ever-changing hotel depart-ment. The Forum, which also features a mini tabletop tradeshow, gives attendees a chance to share best practices, learn from the industry’s best housekeepers and become informed about new pro-ducts and practices that will make this important department more efficient and profitable.
The Icons & Innovators’ Break-fast Series was launched in 2012 and features candid one-on-one conversations between editor/pub-lisher Rosanna Caira and industry luminaries. Every year, KML hosts a Spring and Fall Icons session featuring a foodservice and a hotel icon.
Launched in 1988, the Pinnacle Awards are the “Oscars” of the dynamic $90-billion foodservice and hospitality industry. This annual luncheon event, typically held the first Friday of December, brings together more than 500 of the industry’s top executives to network, exchange ideas and cel-ebrate the accomplishments and achievements of stellar restaurant and hotel operators and suppliers.
ThePinnacleAwards
BUILD YOUR BRAND BY INVESTING IN KML EVENTSIn an increasingly connected world, the popularity of events continues to grow. Over the years, KML has become an important
player in producing immensely popular industry events. Whether it’s through our signature Pinnacle Awards, our Icons & Innovators Breakfast series, the Housekeeping Forum or the Women’s in Tourism & Hospitality Summit, KML offers a collection of extraordinary events that provide attendees with face-to-face access to the industry’s movers and shakers, all the while providing
sponsors with the opportunity to connect directly with potential customers.
In this new COVID-19 operating environment, some of our events may have to migrate to virtual events until government restrictions are lifted.
EVENTS
*RATES LISTED ARE IN CANADIAN DOLLARS/GROSS AND ARE SUBJECT TO CHANGE WITHOUT NOTICE.
Size 1x 4x 8x Digital
FULL PAGE $6,675 $6,450 $6,250 $3,125
2/3 PAGE $4,660 $4,525 $4,430 $2,215
1/2 ISLAND $4,285 $4,170 $4,065 $2,033
1/2 PAGE $3,680 $3,565 $3,495 $1,748
1/3 PAGE $3,140 $3,090 $3,025 $1,513
1/4 PAGE $2,685 $2,640 $2,600 $1,300
IFC/IBC $7,135 $6,925 $6,740 $3,370
OBC $7,330 $7,260 $7,105 $3,553
DPS $10,690 $10,510 $10,130 $5,065
2/3 DPS $7,575 $7,380 $7,180 $3,590
1/2 DPS $5,980 $5,820 $5,660 $2,830
1/3 DPS $5,180 $5,040 $4,910 $2,455
1/4 DPS $ 4,445 $4,330 $4,210 $2,105
TERMS ANDCONDITIONS> Publisher reserves the right to revise advertising rates on insertion orders should the advertiser change the agreed-upon frequency or ad sizes contained within the agreement.
> Insertion Orders and production charges are invoiced at time of magazine printing, unless otherwise stated.
> Display and Online Ads or other materials will not be placed without a signed insertion order.
> Cancellation of advertising must be received by closing date. Verbal agreements are not recognized by the publisher.
> Inserts: Rates are available upon request. All inserts are subject to approval by the publisher well in advance of publication.
> The advertiser and advertising agency assume full liability for all content of advertisements (including text, repre- sentation and illustrations) and are solely responsible for any related claims against the publisher.
> The publisher reserves the right to add the word(s) “ advertisement” or “advertorial” to the top of pages or paid/ sponsored content, if the ad could be confused with Kostuch Media Ltd. editorial content.
> The advertiser and advertising agency agree that Kostuch Media Ltd. shall be under no liability in the event of failure to insert any advertisement, for any cause.
> In the event of a conflict with policies covered within the insertion order, the publisher is not bound by any condi- tions, printed or otherwise, appearing on contracts or copy instructions. Publisher reserves the right to not publish an ad for any reason.
> Commissions, discount payments, cash discounts: Two per cent on net (after agency commission) if payment is received within 10 days of invoice date. Publisher reserves the right to cancel future insertions for advertisers with outstanding invoices.
> Payment should be made in Canadian funds, or equivalent funds, at the rate of exchange prevailing at the time of payment.
> Pages cannot be sold or copied
2021 AD RATES(all rates are gross)
FOR INSERTS/POLYBAGS, GATEFOLDS, TIP-ONS PLEASE CONTACT AN F&H ACCOUNT MANAGER FOR PRICING
MEDIA PLANNER 2021 | 13
AD SPECIFICATIONSDOUBLE-PAGE SPREADBLEED: 16.5” x 11.125”TRIM: 16.25” x 10.875”
2/3 DOUBLE-PAGE SPREADBLEED: 16.5” x 7.25” TRIM: 16.25” x 7”
1/3 DOUBLE-PAGE SPREADBLEED: 16.5” x 3.75”TRIM: 16.25” x 3.5”
1/2 DOUBLE-PAGE SPREADBLEED: 16.5” x 5.75”TRIM: 16.25” x 5.5"
1/4 DOUBLE-PAGE SPREADBLEED: 16.5” x 2.75”TRIM: 16.25” x 2.5”
FULL PAGEBLEED: 8.375” x 11.125”TRIM: 8.125” x 10.875”
2/3 PAGE VERTICALBLEED: 5.5” x 11.125”TRIM: 5.25” x 10.875”
2/3 PAGE HORIZONTALBLEED: 8.375” x 7.25”TRIM: 8.125” x 7”
1/2 PAGE ISLAND BLEED: Not Applicable TRIM: 4.625” x 7.5”
1/2 PAGE HORIZONTALBLEED: 8.375” x 5.75”TRIM: 8.125” x 5.5”
1/3 PAGE VERTICALBLEED: 3.125” x 11.125”TRIM: 2.875” x 10.875”
1/2 PAGE VERTICALBLEED: 4.25” x 11.125”TRIM: 4” x 10.875”
1/3 PAGE HORIZONTALBLEED: 8.375” x 3.75”TRIM: 8.125” x 3.5”
1/3 PAGE SQUAREBLEED: Not ApplicableTRIM: 4.625” x 4.625”
1/4 PAGE VERTICALBLEED: Not ApplicableTRIM: 3.375” x 4.875”
1/4 PAGE HORIZONTALBLEED: 8.375” x 3.25”TRIM: 8.125” x 3”
PRINT AD MATERIAL REQUIREMENTS > All critical elements must be kept within the trim dimensions Please allow .25" on each side to ensure type is not cut off for bleed ads> Ensure crop marks are kept out of bleed areas> All colours used must be CMYK> Please make sure company name is included in file name
WHERE TO SEND IT > PDF/X-1a:2001, or a generic PDF created to Kostuch Media Ltd. specifications> Send online using Hightail at https://
www.hightail.com/u/KostuchMediaLtd
For further information contact:Jaclyn Flomen, Graphic [email protected]
AD SPECS
MEDIA PLANNER 2021 | 14
