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DELIVERING THE MARKET AT FULL STRENGTH
MEDIA KIT2019 Photo courtesy of Hanse Yachts
A t the heart of the sailing market are active sailors of all interests— cruisers, racers, daysailers, and ocean voyagers—committed to
their boats and their ever-expanding sailing experience. For these sailing enthusiasts, SAIL is an essential companion. Since 1970, SAIL has been at the forefront of the sport with compelling editorial content designed to fuel the passion of the active sailor.
If it’s under sail, you’ll find it in SAIL Magazine. Our commitment to the sailing lifestyle has made SAIL the most widely read sailing publication in the world, as well as North America’s largest circulation sailing magazine with 68,000 audited, paid individual subscribers.That’s because SAIL understands the passion our readers have for sailing.
GET THE BEST OUT OF YOUR SUMMER SAILING
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HOW TONAVIGATE WITH A TABLET
LOOK AFTER YOUR SAILS
PROVISION YOUR BOAT
SAIL DOWNWIND SAFELY
CHASING THE SUNA LEISURELY CRUISE DOWN THE WEST COAST
+* BUYING A HURRICANE-DAMAGED BOAT* BEAUTY OF THE ANTIGUA CLASSICS* BOAT REVIEWS: BOREAL 47, LEOPARD 50
EDITORIAL MISSION
SAIL's readers value the total sailing experience, and the pages of SAIL reflect that. Every aspect of sailing is expertly covered—be it insights on long-range cruising, advice on trouble-shooting problems with diesel engines, or the latest on marine electronics. Quite simply, SAIL is designed to help its readers better enjoy the sailing lifestyle. Our dedication to all-encompassing coverage makes SAIL a powerful tool for marketers. Not only do we reach the largest and most affluent segment of the marketplace, our readers are engaged in sailing and prove it by buying products that improve their sailing experience. In short, SAIL gives marketers access to all that is sail.SAIL Audience: 68,000 / Frequency: Monthly
SPECIAL ISSUES
Packed with information on multihulls, including the latest models from the world’s builders, great places around the world to sail a multi, performance multi’s, boat buying tips and more, this publication is the gateway to the ever-growing world of multihulls.
MULTIHULL SAILOR
Multihull Sailor Distribution: 20,000Frequency: Biannual Closing Dates: Summer Issue - March 25, 2019 Winter Issue - October 21, 2019On Newstands: Summer Issue - May 9, 2019 Winter Issue - November 26, 2019
SAIL's New Boats & Gear is the sailing marketplace's only comprehensive guide to new sailboats and sailing gear. It's an essential resource with first-hand reviews of the latest sailboats introduced to the U.S Market and listings for every type of gear to be found. Our digital version allows listees to manage their gear listings and maintain them in realtime.
NEW BOATS & GEAR
SAIL's New Boats & Gear Distribution: 20,000Frequency: AnnualClosing Date: July 17, 2019 On Newsstands: August 27, 2019
HOW TO CHOOSE A WATERMAKER
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NEW-BOAT REVIEWSLeopard 50 / Neel 51 / Lagoon 40 / Corsair 760 / Saona 47
BACK TO THE CARIBBEAN
*LIFE AFTER IRMA*FAST CAT TO
THE GRENADINES
THE GREAT LOOPA catamaran crewjourneys through
Europe’s waterways
DOING IT!Voyagers living
their dreams
CRAZY RACERSFoiling mayhem
Down Under
NEW BOATS& GEAR 2020
THE SAILOR’S ESSENTIAL RESOURCE GUIDE
NEW BOATS FOR ALL BUDGETS
15BOAT REVIEWS
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61 PAGES OFESSENTIAL GEAR
SAFETY • ELECTRONICS • DECK HARDWARE • SYSTEMS • ENGINESPAINT & VARNISH • SAILMAKERS GALLEY GEAR • APPAREL
*SAIL’s editorial calendar is subject to change.
JANUARY 2019 Cruising Puget Sound; Distress signals 101— electronics vs. pyrotechnics; highlights of 2018
FEBRUARY 2019 2019 Pittman Innovation Awards; deck safety; AIS installation; inside the World ARC
MARCH 2019 Summer charters—where to go in the Mediterranean; the new breed of downwind sails
APRIL 2019 Commissioning tips; better brightwork; installing dyneema lifelines; replacing deck hatches
MAY 2019 Ground tackle special—guide to windlasses, anchors, swivels, chain & more; how to set your boat up for offshore sailing
MHS SUMMER Multihulls in the ARC; how to buy a charter cat; efficient panel setups; buyers guide to 45' cats; trampoline replacement
JUNE 2019 Planning your coastal cruise; 10 ways to stay safe on board; sailing shoes & boots; mainsail handling
JULY 2019 Summer sailing special; a guide to awnings, biminis & more; keeping cool without AC; water toys (SUPs, etc.)
AUGUST 2019 How to choose a pocket cruiser; trailerable boats
SEPTEMBER 2019 Best Boats 2020 preview—the contenders; offwind sail handling—furler or snuffer?
NEW BOATS & GEAR 2020 Sailor's Resource Guide, featuring new sailboat reviews; comprehensive listing of gear & services
OCTOBER 2019 Winter Charters—Caribbean & South Pacific; the latest sailcloth technology
NOVEMBER 2019 Sailing adventures; cruising and racing off the grid; Winter DIY projects
DECEMBER 2019 Best Boats 2020 Awards; the world's most beautiful boats
MHS WINTER 10 top charter destinations; planning a refit; ocean crossing checklist; hull design and why it matters
Ad Close & Materials: 11/5/18 On Sale: 12/11/18 Ad Close & Materials: 12/4/18 On Sale: 1/15/19
Ad Close & Materials: 1/7/19 On Sale: 2/12/19
Ad Close & Materials: 2/4/19On Sale: 3/12/19
Ad Close & Materials: 3/11/19 On Sale: 4/15/19
Ad Close & Materials: 3/25/19 On Sale: 5/9/19 Ad Close & Materials: 4/8/19 On Sale: 5/14/19
Ad Close & Materials: 5/6/19 On Sale: 6/11/19
Ad Close & Materials: 6/10/19On Sale: 7/16/19
Ad Close & Materials: 7/8/19 On Sale: 8/13/19
Ad Close & Materials: 7/17/19 On Sale: 8/27/19
Ad Close & Materials: 8/5/19 On Sale: 9/10/19 Ad Close & Materials: 9/9/19 On Sale: 10/15/19
Ad Close & Materials: 10/7/19 On Sale: 11/12/19
Ad Close & Materials: 10/21/19 On Sale: 11/26/19
EDITORIAL CALENDAR
MONTH THEME DEADLINES/ON SALE
ENEWS/EMAIL MARKETINGDIGITAL/SOCIAL
SAILMAGAZINE.COMThe authoritative content source for active sailors, sailmagazine.com features reviews of the latest boats and gear, sailing tips, cruising and charter destinations, racing coverage and the latest breaking news in sailing.
The site has 80,000 archived pages of content and 200+ videos delivered with fully responsive technology that adapts to any mobile platform.
SAILfeed.com delivers the best sailing blogs in one place. Timely topics, intriguing cruise logs, captivating images and unique perspectives all drive the content.
SAIL Buyer's Guide, the digital companion to SAIL's New Boats & Gear is also found here. Sailors can search marine industry products from hundreds of companies in our comprehensive gear directory.
SAIL's daily e-newsletter delivers the latest sailing news and multimedia content produced exclusively for email readers by the editors of SAIL. Features include boat and gear reviews, cruising news, racing analysis, charter stories, DIY projects, maintenance topics, sailboat upgrades, general industry news and more!
UNDER SAIL ENEWSLETTER
Daily delivery to 22,020 subscribers*
SAIL Mail is an email marketing tool designed to help you promote your brand, deliver call-to-action messages, and drive sales to your company’s product or service. Use SAIL Mail to blast your message to SAIL’s digital audience of 21,897 active and engaged sailors.
TARGETED EMAIL SAIL's social media presence is not only far reaching, it's impactful. Our following is substantial and ever-growing because our engagement is genuine. Daily, we share links to the hottest news and the most intriguing photos and videos in such a way that SAIL has become respected as the must-follow sailing community.
SOCIAL
Facebook followers: 53,790*Twitter followers: 34,300*
SAIL Average Monthly Pageviews: 274,512* SAIL Average Monthly Unique Visitors: 239,167* SAILfeed Average Monthly Pageviews: 55,063*
SAIL 3rd Party Email List: 21,897*
*September 2018 metrics*January-September 2018 metrics
SAIL Magazine l 10 Bokum Road l Essex CT 06426 l (860) 767-3200 l sailmagazine.com
BOB BAUER Group Publisher l 401-935-4945 l [email protected] JESSICA SCHULTZ Florida/Caribbean l 239-738-3132 l [email protected]
ANDREW HOWE Northeast/Midwest/Gulf States l 617-901-0092 l [email protected] BLAKE CHASSE Mid-Atlantic/West l 617-909-2918 l [email protected] PATRIARCA Europe l +39 349 6138109 l [email protected]
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