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STRONGER TOGETHER
#1 PIZZA BUSINESS MAGAZINEsee p.6
#1 PIZZA BUSINESS WEBSITEsee p.6
PMQ Pizza Magazine and PMQ.com bring you the largest and most measurable pizza business audience ever.
PMQ and the pizza industry have never been stronger.Print proud. Digital smart.
PIZZA 2020MEDIA KIT & HANDBOOK « MediaKit.PMQ.com
PRINT PROUD. DIGITAL SMART.
Source CHD Expert
U.S. PIZZA SALES T H R O U G H S E P T. 3 0 , 2 0 1 9
$46.33B in sales
77,724Locations
As more sales are moving online, independents are lagging behind the chains.
Chains:$27.80 billion in sales
36,151 locations
1.33%
WORLDPIZZAMARKET
UP4.6%
1.34%
3.17%
3.51%
1.33%
.47%
Source | Euromonitor International (Including a forecast from 2018-2023, updated November 2019)All outlets that specialize in pizza, including fast-food pizza, pizza full-service restaurants, pizza 100% home delivery/takeaway.
North America | $53.8B
Latin America | $15.5B
Asia Pacific | $13.4B
Australasia | $2.2B
Middle East/Africa | $5.4B
Western Europe | $59B
Eastern Europe | $5.4B3.9%
8.3%
7.4%
3.7%
6.9%
2.4%7.5%
WORLD PIZZA MARKETF O R E C A S T E D A N N U A L S A L E S G R O W T H T H R O U G H 2 0 2 3
Independents:$18.53 billion in sales
41,573 locations
PMQ NATION— WELCOME TO —
POPULATION: 206,589PRINT: 120,671 DIGITAL: 85,918
PMQ is your monthly, weekly, and daily connection to the pizza industry’s largest and most influential audience of pizza entrepreneurs.
MONTHLY41,611 subscribers
79,060 pass-along readers
WEEKLY28,886 subscribers
Weekly e-newsletter
DAILY57,032 visitors/mo.
Each day thousands of visits are made to PMQ.com.
Industry leaders are PMQ readers.
n Position/Title
n Company Affiliation
2019PMQAUDIENCE
UP14.75%
T H E W O R L D ' S A U T H O R I T Y O N P I Z Z A | P M Q . C O M | P I Z Z AT V. C O MPIZZA MAGAZINE
NOVEMBER 2019
PMQ PIZZA M
AGAZINE | Volume 23, Issue 9
The Pizza Industry’s Business Monthly | PM
Q.comN
ovember 2019
NEAPOLITAN PIZZA 24 INSTAGRAM BRANDING 32 PASTA MANIA 62
In a male-dominated industry, Vincenza and Margherita Carrieri-Russo of V&M Bistro are rewriting the rules for success. P A G E 3 8
SISTER ACT
Nov2019cover.indd 1 10/11/19 11:31 AM
MEET THE PMQ AUDIENCE
PMQ: PRINT PROUD. DIGITAL SMART
84%Owner/President/CEO
78%Independent
OperatorsSource | The 2018 Pizza Industry Census (see the Census at MediaKit.PMQ.com)
Since 1997Since 2001 Since 1998
ISSUE FOOD FOCUS EQUIPMENT MARKETING/TECH RECIPE
JAN/FEB Chicken Grab-and-GoDigital Marketing Innovations
Reader Recipes
MARCH “00” Flours Dough Equipment Loyalty Programs Chicken
APRIL Plant-Based Proteins Gas/Wood-Fired Ovens Third-Party Delivery Neapolitan
MAY Provolone/Cheeses Phone/Internet Providers New Movers/Direct Mail Plant-Based Proteins
JUNE/JULY Pepperoni Ice Machines Social Media Cheese
AUGUST Vegan Conveyor Ovens Fast-Casual Experience Pepperoni
SEPTEMBER Cheese Melt Characteristics
Delivery Innovations Adding Live Entertainment Vegan
OCTOBER Charcuterie Kitchen Design POS Innovations Soups
NOVEMBER Pasta Water Filtration Systems Table Ordering Hard Cheeses
DECEMBER Choosing the Right Flour
Microbrewing Digital Signage Pasta
2020 EDITORIAL CONTENTPMQ’s larger staff, higher average page count, and incomparable travel schedule reflect our commitment to bring real journalism to support and promote our pizza community. PMQ is the only restaurant magazine with a full-time video producer, pizza test chef, and social media manager, in addition to the most experienced and degreed staff of writers in the industry.
25%FOOD
25%BUSINESS
10%TECH
15%MARKETING
15%PEOPLE
10%EQUIPMENT
Source BPA Worldwide
*Source | Stamats Circulation
41,611PMQ Pizza
Magazine Subscribers
ISSUE FOOD FOCUS EQUIPMENT MARKETING/TECH RECIPE
JAN/FEB Chicken Grab-and-GoDigital Marketing Innovations
Reader Recipes
MARCH “00” Flours Dough Equipment Loyalty Programs Chicken
APRIL Plant-Based Proteins Gas/Wood-Fired Ovens Third-Party Delivery Neapolitan
MAY Provolone/Cheeses Phone/Internet Providers New Movers/Direct Mail Plant-Based Proteins
JUNE/JULY Pepperoni Ice Machines Social Media Cheese
AUGUST Vegan Conveyor Ovens Fast-Casual Experience Pepperoni
SEPTEMBER Cheese Melt Characteristics
Delivery Innovations Adding Live Entertainment Vegan
OCTOBER Charcuterie Kitchen Design POS Innovations Soups
NOVEMBER Pasta Water Filtration Systems Table Ordering Hard Cheeses
DECEMBER Choosing the Right Flour
Microbrewing Digital Signage Pasta
2020 Events PMQ Will Cover:JAN: Mid-America Restaurant Expo
FEB: NAFEM Show
MAR: World Pizza Championships, International Restaurant & Foodservice Show of New York, Nightclub & Bar Show
MAY: NRA Show Chicago
JUNE: International Dairy Deli Bakery Association, New England Pizza Collaborative
JULY: Boston Pizza Festival
AUGUST: Western Foodservice & Hospitality Expo
SEPT: IBIE, Florida Restaurant & Lodging Show
NOV: FHC Chinese Pizza Championship Shanghai, European Pizza and Pasta Show
Art Due:JAN/FEB: 12/14
MAR: 1/31
APR: 3/6
MAY: 4/6
JUNE/JULY: 5/15
AUG: 7/6
SEPT: 8/15
OCT: 9/4
NOV: 10/5
DEC: 11/6
2020 EDITORIAL CALENDAR
SPONSORED CONTENT: TELL YOUR STORY
1
2
3
4
Idea ZonePromote your product or service in this cost-effective sponsored-content package and receive a full page of editorial-style exposure: a ½-page article (400 words) plus your ½ page ad.
SmartMarketTell your brand’s story the way you want to tell it in 400 words (one page) or 800 words (two pages), including your photos and/or logo, plus your full-page display ad opposite the story.
Recipe of the MonthLet us spotlight your best recipes in this beautiful two-page spread with your recipe, food photo and logo and your full-page ad directly opposite the recipe. Case Study ShowcaseWant to share an important case study with the industry? This sponsored-content spread features your 400-word case study with your photos and your full-page ad opposite the story.
3 REASONS WHY PMQ IS #1
Pizza Today34.88%
Nation’s RestaurantNews2.91%
RestaurantBusiness1.74%
FoodNetworkMagazine1.16%
Forbes.58%
Most Popular Magazine & WebsiteWhen asked which publication and website they turn to most for business ideas, pizzerias ranked PMQ as their top resource.
Source | The 2018 Pizza Industry Census (see the Census at MediaKit.PMQ.com)
PMQ51.16%
Page Views Time On Bounce Alexa Per Visitor Site Rate Rank in US
PMQ Pizza Magazine 3.2 6:44 54.70% 41,325
Restaurant Hospitality 1.6 2:09 67.60% 72,578
Nation's Restaurant News 1.6 2:18 63.20% 17,339
Pizza Today 1.6 1:58 75.40% 127,691
1
2
3 Largest Pizza MagazineThrough September 2019
Average Issue Page Count 2014 2015 2016 2017 2018 2019YTD
PMQ Pizza Magazine 103 110 110 104 105 102
Pizza Today 103 104 97 102 90 81
Most loyal digital audienceSource | Amazon’s Alexa Rankings, Nov. 1, 2019
57,032Monthly Visitors
RETARGETING
Retargeting is PMQ’s most powerful and measurable new marketing tool. Follow 30,550 PMQ.com visitors with your message or video after they leave PMQ.com and travel around the web.
INTERSTITIAL AD
Exclusive placement road block ad on PMQ.com
The heart of PMQ.com is the 4,000-member Think Tank peer group, which was created 20 years ago and is now an active archive of best practices and advice for pizza operators. Every issue of PMQ Pizza Magazine since 1997 is also housed at pmq.com, along with daily web-exclusive features and news stories, our weekly newsletter, updates on industry events, and fresh-baked recipe videos from our pizza test kitchen.
PMQ.COM: THE INDUSTRY’S LEADING WEBSITE
Source | Google (see the Google Analytics
report at MediaKit.PMQ.com)
UP 24%OVER 2018
"What we spent on the video shoot, full page ad and webinar is without question the best value for any marketing we have done in the last five years.”
—JOHN SCULLY of PizzaCloud
28,886Subscribers
PMQ’s e-newsletter reaches 28,886 pizza industry leaders each week with feature stories, recipe videos, press releases, surveys, tips and industry news.
DEDICATED E-BLASTS
PMQ allows a very limited number of dedicated email blasts for advertisers interested in targeting our large database of industry decision-makers.
Source | Stamats
THIS WEEK IN PIZZA: E-NEWSLETTER
PRODUCTION RESOURCES
HEATHER CRAY—SOCIAL MEDIA
Equipped with a degree in journalism/PR and six years of social media and marketing experience, Heather is ready to help you develop a social media strategy for maximizing sales impact.
✓ STRATEGY PLANNING ✓ ENGAGEMENT ✓ BRAND MENTION
✓ SPONSORSHIP ✓ SOCIAL MEDIA CONTESTS ✓ EVENT COVERAGE
See how your company can leverage PMQ’s social media networkWhat We Do For You
43.6KSocial Media
Followers
DAVID FISCHER—FOOD PHOTOGRAPHY
David Fischer’s creative direction and photographic genius led one of America’s top ten pizza franchises to record unending, 10-year month-over-month sales increases. View the evidence at DavidFischer.com and organize a photo shoot at David’s professional studio or at PMQ’s Pizza Test Kitchen.
✓ RECIPE DEVELOPMENT ✓ FOOD STYLING
✓ PIZZA PROP DEPARTMENT ✓ CROSS-COUNTRY GRIP TRUCK
What We Do For You
BLAKE HARRIS—VIDEO PRODUCTION
An experienced videographer, storyteller and world traveler with a strong background in research and analytics, Blake has more than seven years of experience in video, animation, and photography. He’ll help you use the power of video to tell your brand’s story the way you want it to be told.
✓ CORPORATE VIDEOS FOR YOUR BRAND
✓ SPONSORSHIP OPPORTUNITIES FOR PMQ EDITORIAL VIDEOS
✓ DOUGH MAKING & RECIPE VIDEOS
✓ SPONSORSHIP OPPORTUNITIES FOR PIZZA TV ON ROKU STREAMING PLATFORM
What We Do For You
CHRIS GREEN—AUDIO PODCASTS AND INTERVIEWS
As a broadcast journalist, Chris brings 15 years of radio production, management and on-air personality to PMQ’s audience and advertisers.
✓ PMQ LIVE INTERVIEW WITH CHRIS GREEN ✓ PRODUCED & EDITED BRANDED PODCASTS ✓ PMQ MONTHLY SPONSORED WEBINARS
What We Do For You
Average Brand Lifts Due to Print/Digital Combination.Number of respondents: online n=253,421 online + print n=30,588. Source Millward Brown Digital 2007-2015
PRINT AND DIGITAL: STRONGER TOGETHER
BRAND AWARENESS BRAND FAVORABILITY PURCHASE INTENT
online online+print
online online+print
online online+print
4%
10% 10% 11%
4% 4%
Average Brand Lifts Due to Print/Digital Combination.Number of respondents: online n=253,421 online + print n=30,588. Source Millward Brown Digital 2007-2015
PRINT ADVANTAGES
✓ More trusted ✓ Slower, deeper and more contemplative reading ✓ Better long-term content memory ✓ Emotional experience ✓ Less distraction ✓ Brand building and value propositions ✓ Reading for fun ✓ Larger photography ✓ Physical sharing of media
DIGITAL ADVANTAGES
✓ Better measurability ✓ Information processed more quickly ✓ Reader in scanning mode ✓ Highly-focused, good content absorption ✓ Reading for work ✓ Commodity hunting ✓ Video ✓ Shareability
Reach more, spend less, and measure what’s best.Doubling the audience size of a single print or digital ad buy is just one advantage of PMQ’s new print and digital combo pricing. The bigger advantage is that a combination of both print and digital media has been proven to work significantly better. Because print and digital media are processed in different parts of the human brain, each medium provides complementary advantages to better convey your advertising message.
See how print and digital work together to create a larger AND more responsive media audience ROI at magazine.org. PMQ readers are armed each month with automatically generated reports documenting all digital media impressions, click-throughs and hovers.
PMQ IS Print Proud AND Digital Smart. Learn more at mediakit.pmq.com
T H E W O R L D ' S A U T H O R I T Y O N P I Z Z A | P M Q . C O M | P I Z Z AT V. C O MPIZZA MAGAZINENOVEMBER 2019
PMQ PIZZA M
AGAZINE | Volume 23, Issue 9
The Pizza Industry’s Business Monthly | PM
Q.com
Novem
ber 2019
NEAPOLITAN PIZZA 24INSTAGRAM BRANDING 32 PASTA MANIA 62
In a male-dominated industry, Vincenza and Margherita Carrieri-Russo
of V&M Bistro are rewriting the rules for success. P A G E 3 8SISTER ACT
Nov2019cover.indd 1
10/11/19 11:31 AM
PRINT AND DIGITAL COMBO AD PACKAGES: TOTAL AUDIENCE PLANReach all readers, viewers and subscribers on all devices: desktop, tablet & smartphone.
PACKAGE PRINT PMQ.COM NEWSLETTER
THE SUPREME$5,000/mo.x12
1 Full-page ad every issue (x10) for one year + Resource Guide 1” graphic box
All ad positions: Full run for 12 months20,000 impressions per month (2½% audience, approx.)
Banner ad rotation, (2½% audience, approx.) +VIP link
THE WORKS$2,500/mo.x12
1 half-page ad every issue (x10) for one year + Resource Guide 1” graphic box
Half run for 12 months 10,000 impressions per month
Half run per month + VIP link
THE QUARTERBACK$1,250/mo.x12
1 quarter-page ad every issue (x10) for one year + Resource Guide ½” graphic box
Quarter run for 12 months 5,000 impressions per month
Quarter run per month + VIP link
THE VIP$300/mo.x12
Resource Guide 1” graphic box per issue (x10)
1,000 impressions per month
VIP Link
TOTALAUDIENCE
PLAN
PRINT AND DIGITAL COMBO AD PACKAGES: TOTAL AUDIENCE PLAN
UNIVERSAL BANNERS
Relative arrangement of PMQ.com digital advertising sizes. Not to scale. For more accurate representations and examples, visit PMQ.com.
7 audience banner formats ensure universal visibility on all digital media and devices.
VIEWABILITY: Every digital ad will be formatted and displayed for optimized viewing across all devices, including desktops, laptops, smartphones and tablets.
DELIVERABILITY: Guaranteed and verifiable impressions for every buy.
MEASURABILITY: Your monthly Digital Advertising Support Report provides all key metrics for your ad, including total impressions, hovers and click-throughs.PACKAGE PRINT PMQ.COM NEWSLETTER
THE SUPREME$5,000/mo.x12
1 Full-page ad every issue (x10) for one year + Resource Guide 1” graphic box
All ad positions: Full run for 12 months20,000 impressions per month (2½% audience, approx.)
Banner ad rotation, (2½% audience, approx.) +VIP link
THE WORKS$2,500/mo.x12
1 half-page ad every issue (x10) for one year + Resource Guide 1” graphic box
Half run for 12 months 10,000 impressions per month
Half run per month + VIP link
THE QUARTERBACK$1,250/mo.x12
1 quarter-page ad every issue (x10) for one year + Resource Guide ½” graphic box
Quarter run for 12 months 5,000 impressions per month
Quarter run per month + VIP link
THE VIP$300/mo.x12
Resource Guide 1” graphic box per issue (x10)
1,000 impressions per month
VIP Link
BILLBOARD 2000x500px
SUPER LEADERBOARD 978x90px
LEADERBOARD 728x90px
MOBILE LEADERBOARD300x50px
SUPERBOX300x250px SKYSCRAPER
300x600pxNEWSLETTER BANNER 600x200px
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Linda Green Co-Publisher
662 234 5481 ext.121 [email protected]
Tom Boyles Senior Account Executive
662 234 5481 ext.122 [email protected]
Chris Green Account Executive
662 234 5481 ext.125 [email protected]
David Beckler Account Executive
662 234 5481 ext.124 [email protected]
SALES STAFF
PRINT ADVERTISING RATES & SPECS
Display Ads Width Height Per MonthFull Page 8.125” 11.125” $5,495Full Page Bleed Size
1/2 Page 6.75” 4.875” $2,795
1/3 Page 2.125” 9.875” $2,095
1/4 Page 3.3” 4.875” $1,495
1/6 Page 2.125” 4.875” $845
2 Page Spread 16.25” 11.125” $8,495
Cover Tip 8.125” 11.125” (inside) $9,495 (Included print and production) 8.125” 3.5” (belly band)
Idea Zone 6.75” 4.875” $3,495 (Half page advertorial & half page ad)
Smart Market 8.125” 11.125” $5,995 (Full page advertorial, full page ad)
Recipe of the Month 8.125” 11.125” $4,495(Full page recipe and full page ad)
Bulletin Board 1/2 Page 6.75” 4.875” $1,995 1/4 Page 3.3” 4.875” $895
Resource Guide Ads 1 Inch Graphic Box 3.5” 1” $250 2 Inch Graphic Box 3.5” 2” $500
DIGITAL ADVERTISING RATES & SPECS
PMQ.com Digital Ads Width Height RateSuperleaderboard 978px 90px *Mobile Leaderboard** 300px 50px *Billboard 2000px 500px *Leaderboard** 728px 90px *Skyscraper** 300px 600px *Superbox** 300px 250px *The above formats provide maximum viewing across all devices
*$50 Per 1000 impressions
PMQ.com Specialty Width (pixels) Height (pixels) RateInterstitial (Only 1 per week) 800px 600px $2,500 Flashy Cube (Only 1 per week) 300px 300px $1,000 Post It Note (Only 1 per day) Square Text only $300
This Week in Pizza E-newsletter 28,886 Weekly Subscribers
Eblast (Maximum two per month) 600px n/a $2,500Newsletter Banner 600px 200px $500Newsletter Sponsor 600px $750VIP Links (Link to website or specials)
Retargeting Banners reaching 30,550 PMQ viewers, 15,000 connected TVs
Large Rectangle** 336px 280px *Tablet Interstitial Landscape** 1024px 768px *Tablet Interstitial Portrait** 768px 1024px *Wide Skyscraper** 160px 600px ***These formats provide maximum viewing across all devices*$50 per 1000 impressions
PMQ | 612 McLarty Road | Oxford, Mississippi | t: 662.234.5481 | f: 662.234.0665PMQ.com | PizzaTV.com
PMQ: Print Proud. Digital Smart. MediaKit.PMQ.com
What if just a few thousand independent pizza operators decided to join a national marketing campaign funded by their most trusted brands?
What if just a few million consumers decided to buy pizza directly from those same few thousand independent pizza operators?
Learn more about how pizza industry suppliers and retailers can build new markets with 2020 vision.Register at PizzaMarketing.org
STEVE GREENPMQ PUBLISHER/FOUNDER
STRONGER TOGETHER
Linda Green Co-Publisher
662-234-5481 ext.121 [email protected]
Tom Boyles Senior Account Executive
662-234-5481 ext.122 [email protected]
Chris Green Account Executive
662-234-5481 ext.125 [email protected]
David Beckler Account Executive
662-234-5481 ext.124 [email protected]
