Media KiT - Hüthig GmbH€¦ · MEDiA KiT Hüthig GmbH, im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, internet: 2 Surcharges Preferential placements:

Magazine Profile 2Rates 3/4Formats and Technical Details 5/6Application Guide 7Results Reader Structure Analysis 8/9Job Market industriejobs.de 10/11Hüthig Electronic Media Group 12Online Advertising 13-22Address Rental 23Circulation and Distribution Analysis 24Reader Structure Analysis 25-27General Terms and Conditions 28Contact 29Schedule and Editorial Calendar 30-31a

Media K iT2018

P r i n t + O n l i n e Circulation:

30,000 copies

2

2018MEDiA KiT

Hüthig GmbH, im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, internet: www.all-electronics.de

1Magazine Profile

1 Title: elektronik industrie 2 Profile in brief:

elektronik industrie defines itself as the leading technical monthly journal for electronic designers in German-speaking countries. The editorial focus is firmly on practical and application oriented articles as well as trend reporting for all relevant industry sectors. independently researched by an expert editorial team, the contents and material will directly benefit readers in their everyday work. elektronik industrie and its four sister journals form the Hüthig Electronic Media Group under the umbrella of the all-electronics online portal. Advertising customers will find a unique portfolio here that allows them to reach their target group across a range of media, in an accurate and comprehensive manner.

3 Target Group: elektronik industrie in particular reaches electronic designer in all relevant branches.

4 Publication: 12 x per year + special issues 5 Magazine format: DiN A4 6 Volume: Volume 49/2018 7 Price annual subscription:

domestic € 176.00 (+ € 15.00 shipping costs and VAT = € 204.37) foreign € 176.00 (+ € 30.00 shipping costs and VAT = € 220.42) Single copy price € 19.50 (including VAT, not including shipping cost)

8 Organ: – 9 Memberships: Deutsche Fachpresse, iVW10 Publishing company: Hüthig GmbH

Managing Director: Fabian Müller Publishing Manager: Rainer Simon

Address: im Weiher 10, D-69121 Heidelberg Phone: +49 6221 489-363

Fax: +49 6221 489-482 internet : www.elektronik-industrie.de

11 Publisher –12 Advertising Dept.: Frank Henning, Advertising Manager13 Editorial Dept.: Dipl.-ing. Hans Jaschinski, Editor-in-chief

Dipl.-ing. Alfred Vollmer, Editor-in-chief

14 Volume analysis: 2016 = 12 issues (+ Application Guide)

Total volume: 1,012 pages = 100.0 %

Editorial section: 788 pages = 77.9 %

Advertising section: 224 pages = 22.1 %

including applications: 10 pages = 4,5 % advertorials: 9 pages = 4.0 % bound inserts: 22 pages = 9.8 % publisher’s advertisements: 36 pages = 16.1 %

Supplements: 6

15 Analysis of editorial content by topic areas:

Active assembly parts including microcontrollers 32 pages = 4.1 %

Analog/mixed-signal iCs 27 pages = 3.4 %

Displays 18 pages = 2.3 %

Development systems + EDA tools 46 pages = 5.8 %

Passive + electromechanics 107 pages = 13.6 %

Embedded systems 77 pages = 9.8 %

Measurement technology + EMC 67 pages = 8.5 %

Power electronics + drive technology 45 pages = 5.7 %

Optoelectronics 41 pages = 5.2 %

Programmable logic 32 pages = 4.1 %

Quartz/oscillators 15 pages = 1.9 %

Sensors 36 pages = 4.6 %

Power supplies 72 pages = 9.1 %

Wireless + HF/microwave technology 61 pages = 7.7 %

Markets + technologies, news 112 pages = 14.2 %

Editorial content 788 pages = 100.0 %

3

1 Advertising rates in € (for formats, see page 5): Rates do not include VAT

Rates for b/w advertisements Basic rate 5 % discount 10 % discount 15 % discount 20 % discount

1/1 page 6,070.00 5,766.50 5,463.00 5,159.50 4,856.00

2/3 page 4,070.00 3,866.50 3,663.00 3,459.50 3,256.00

1/2 page 3,060.00 2,907.00 2,754.00 2,601.00 2,448.00

Junior page 3,540.00 3,363.00 3,186.00 3,009.00 2,832.00

1/3 page 2,050.00 1,947.50 1,845.00 1,742.50 1,640.00

1/4 page 1,580.00 1,501.00 1,422.00 1,343.00 1,264.00

1/8 page 850.00 807.50 765.00 722.50 680.00

Total rates for 2c advertisements 2c rate 5 % discount 10 % discount 15 % discount 20 % discount

1/1 page 6,710.00 6,406.50 6,103.00 5,799.50 5,496.00

2/3 page 4,455.00 4,251.50 4,048.00 3,844.50 3,641.00

1/2 page 3,445.00 3,292.00 3,139.00 2,986.00 2,833.00

Junior page 3,925.00 3,748.00 3,571.00 3,394.00 3,217.00

1/3 page 2,435.00 2,332.50 2,230.00 2,127.50 2,025.00

1/4 page 1,780.00 1,701.00 1,622.00 1,543.00 1,464.00

1/8 page 1,050.00 1,007.50 965.00 922.50 880.00

Total rates for 4c advertisements 4c rate 5 % discount 10 % discount 15 % discount 20 % discount

1/1 page 7,145.00 6,841.50 6,538.00 6,234.50 5,931.00

2/3 page 4,915.00 4,711.50 4,508.00 4,304.50 4,101.00

1/2 page 3,905.00 3,752.00 3,599.00 3,446.00 3,293.00

Junior page 4,385.00 4,208.00 4,031.00 3,854.00 3,677.00

1/3 page 2,895.00 2,792.50 2,690.00 2,587.50 2,485.00

1/4 page 2,180.00 2,101.00 2,022.00 1,943.00 1,864.00

1/8 page 1,450.00 1,407.50 1,365.00 1,322.50 1,280.00

4

2018MEDiA KiT


2 Surcharges Preferential placements: inside front cover and outside back cover, 4c 10 % surcharge on basic rate

Binding placements 10 % surcharge on basic rate Prices and conditions for cover placement on request.

Color surcharges (not discountable): 2c 4c 1/1 page € 640.– 1,075.– 2/3 to 1/3 page € 385.– 845.– 1/4 and smaller € 200.– 600.– Surcharges apply to Euroscale colors Special colors on request Format surcharges: Bled-off and gutter bleed advertisements 10 % surcharge on basic rate

3 Discounts (for purchase within 12 months): Frequency discount rate: Quantity discount rate: 3 x publication 5 % 2 pages 5 %

6 x publication 10 % 3 pages 10 % 9 x publication 15 % 5 pages 15 % 12 x publication 20 % 8 pages 20 %

4 Classified ads: Job vacancies per mm (1-column, 41 mm wide), b/w € 4.–

5 Special Advertising: Bound inserts: must be delivered folded, untrimmed, without back stapling

Bound inserts to be delivered to the printers free of charge and correctly packed no later than 14 days prior to publication date (see schedule) of the agreed issue.Required supply quantity: 31,000 copies

PAdvertising Rates List No. 47

valid as of Oct. 1, 2017

Supplements (not eligible for discount): Minimum format 10.5 x 14.8 cm, minimum weight per sheet 150 g/m2

up to 25 g € 7,300.– up to 50 g € 8,990.– each additional 25 g weight € 3,650.–

Maximum paper format 20 x 28 cm Delivery: Specimens to be supplied as of order placement, circulation up to 10 days prior to publication. Required supply quantity: 31,000 copies Partial supplements on request

Stick-on advertising media: Minimum format 6.0 x 7.5 cm at 150 g/m2

Positioning on request in conjunction with advertisement or bound insert € 1,550.– plus adhesive costs – for machine processing € 1,470.– – for manual processing € 3,250.–

Delivery address for supplements and bound inserts: pva Druck und Medien-Dienstleistungen GmbH, industriestraße 15, D-76829 Landau/Pfalz (clearly marked: for electronic industrie, issue number…)

6 Contact: Consultation, bookings: Frank Henning, Advertising Manager Phone: +49 6221 489-363 E-Mail: [email protected]

Advertising availability: Angelika Scheffler Phone: +49 6221 489-392, Fax +49 6221 489-310 E-Mail: [email protected]

7 Terms of payment: Net within 30 days of invoice date, 2 % discount if payment made in advance or direct debit. Rates do not include VAT.

Bank details: HypoVereinsbank Account: 157 644 60 Bank code: 700 202 70 iBAN: DE66 7002 0270 0015 7644 60, BiC: HYVEDEMMXXX

Volume

minimumweight

up to 135 g/m2

over 135 g/m2

2 pages 120 g/m2 € 5,800.– € 6,020.–4 pages 80 g/m2 € 8,300.– € 8,500.–

All prices are in Euros and do not include applicable value added tax

5

2018MEDiA KiT


Formats and Technical Details

Supplement to Advertising Rates List No. 47

valid as of Oct. 1, 2017F1/2 page vertical86 x 257 mm

bleed105 x 303 mm*

1/2 page horizontal178 x 126 mm

bleed216 x 149 mm*

*Bleed formats quoted include 3 mm trim allowances

1/4 page vertical 41 x 257 mm

bleed60 x 303 mm*

1/4 page block 86 x 126 mm

bleed105 x 149 mm*

1/4 page horizontal 178 x 62 mmbleed216 x 85 mm*

Junior page126 x 178 mm

bleed145 x 203 mm*


bleed216 x 105 mm*

1/3 page vertical56 x 257 mm

bleed75 x 303 mm*

1/1 page178 x 257 mm

bleed216 x 303 mm*

2/3 page vertical117 x 257 mm

bleed136 x 303 mm*


bleed216 x 194 mm*

1/8 page vertical 41 x 126 mm

1/8 page block 86 x 62 mm

1/8 page horizontal 178 x 29 mm

Magazine format: DiN A4, width 210 mm, height 297 mm

Type area formats Bleed formats

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2018MEDiA KiT


1 Magazine format: Width 210 mm, height 297 mm, DiN A4

Type area: Width 178 mm, height 257 mm 4 columns, column width: 41 mm

2 Printing & binding process: Rotary offset adhesive binding

3 Data transfer: [email protected]

4 Data formats: Data is supplied in pdf format, version 1.3 (PDF/X-1a), created in Acrobat Distiller using version 4.0 or higher and with screen-modulated proof. High-resolution image data of at least 300 dpi, resolution for 60 screen, color model always CMYK (no RGB or LAB elements). Bitmap (barcode scans) should have at least 800 dpi resolution. The format is created in original dimensions plus trim allowance and bleed marks.

5 Color advertisements: For digitally delivered masters for color advertisements, the customer must provide a color proof with Fogra Medienkeil Version 2.0 or 3.0 and a proof or measurement protocol (= certificate). if no proof is provided, the customer forfeits any rights to damage claims due to color deviations.

6 Proof specifications: as given in the FOGRA standard. With FOGRA Medienkeil 2.0 or 3.0 according to the standard, PSO_LWC_Improved_eci.icc for contents as a rule paper type 3 FOGRA 45L – according to standard, iSOcoated_v2_eci.icc for cover as a rule paper type 2 FOGRA 39L – according to standard.

7 Data archiving: Data is archived, thus unmodified repeats are generally possible. However, no warranty for data is assumed.

8 Warranty: 1. The inclusion of advertisements in certain issues or editions or in certain positions is not guaranteed.

2. The publisher warrants the printed, defect-free reproduction of the advertisements corresponding to their representation on circulation paper, and requires the delivery of suitable masters (see details in price list). 3. Color advertisements: the customer must provide a color proof with digitally delivered masters for color advertisements. Failure to provide such proof shall result in the customer forfeiting claims for compensation due to possible color deviations. 4. Complaints must be asserted by the customer in respect of obvious defects not later than two weeks after receipt of invoice. For non-obvious defects, the customer must issue a complaint not later than one year after publication. if, despite prompt delivery of perfect copy and complaint in good time, the advertising material has been reproduced with defects, the customer may demand a substitute placement appearance of the advertisement (subsequent fulfillment) without defects. Claims for subsequent performance are excluded if they subject the publisher to unreasonable expenses. if the publisher is given a reasonable deadline and allows it to expire, the customer shall have the right to cancel the contract or obtain a reduction in payment to the extent to which the purpose of the advertisement was impaired. Warranty claims from merchant customers expire 12 months after publication of the corresponding advertisement or insert. 5. if defects in the print documents are not immediately apparent but become apparent during the printing process, the customer shall have no claims in respect of inadequate publication quality. 6. Customers failing to abide by the publisher’s recommendations regarding the creation and transmission of digital print materials shall forfeit all claims relating to publication of defective advertisements. 7. The customer warrants that all files supplied are free of computer viruses. The publisher is authorized to delete files containing viruses. Such deletion shall not provide the basis for any claims by the customer. The publisher also reserves the right to claim damages if the computer viruses cause further damage at the publisher. 8. The publisher assumes no warranty for the accuracy of the quality or volume of materials (bound inserts,inserts etc.) which the customer claims to have made available.

9 Contact Advertisment processing Angelika Scheffler Phone: +49 6221 489-392 Fax: +49 6221 489-310 E-mail: [email protected]

Circulation

30,000 copies!

Formats and Technical Details

Supplement to Advertising Rates List No. 47

valid as of Oct. 1, 2017F

7

2018MEDiA KiT


The direct guide to applications

in the current age no electronics developer can afford to spend hours looking for appli-cation notes. Time is obviously a precious commodity which should be used as effici-ently as possible. elektronik industrie provides the ideal solution: the Application Guide, which will be published for the 16th time in 2018. in total, we have already presented over 15,000 pages of applications.

The applications are presented in short form in the special edition and are available to download in full from the online portal all-electronics.de.

Present your applications

This results in very little work on your part: You send us application notes, white papers or other long articles as a PDF file (translations into German are not necessary). The edi-torial team creates a short version of the application notes, which is published together with a product image, block diagram or performance diagram in the Application Guide.

The full application notes will be placed on our portal and are given a unique infoDi-REKT code which can be used to open them directly. On request, the application notes can also linked from your website. in this case, a special deep link has to be set up.

PUBLISHING DATE: December 13, 2018

ADVERTISING DEADLINE: November 20, 2018

EDITORIAL DEADLINE: October 12, 2018

PRINT RUN: 30,000 copies (Special supplement in the November issue of elektronik industrie)

RATES: per Application € 750.–

QUANTITY DISCOUNT: 2 Applications 10 % 4 Applications 15 % 8 Applications 20 %

MAGAZINE FORMAT: 200 mm width x 280 mm height

Application Guide

2018MEDiA KiT


Results Reader Structure Analysis

8/9

The results of the latest reader structure analysis ofelektronik industrie* –Reach your target group by advertising in "elektronik industrie"

Here are some facts:

► "elektronik industrie" has 3.2 additional readers per issue.

► 76.8% of readers say that they never or only rarely read a leading specialist title published weekly. This means that "elektronik industrie" has an extremely high share of exclusive readers.

► Just under 60% of readers say that "elektronik industrie" provides them with such great professional benefits that they would not be without it in future.

► The average reading time per magazine is 24.2 minutes.

*Conducted by TeleRESEARCH GmbH on behalf of Hüthig GmbH between May 9 and August 18, 2016.

► 80.5% of readers say that "elektronik industrie" provides comprehensive and complete information.

► 86% of readers believe that "elektronik industrie" reports objectively and factually.

► 96.1% of readers find "elektronik industrie" an enjoyable read and easy to understand.

► 80.4% say that "elektronik industrie" has interesting and useful product advertising.

2018MEDiA KiT


Job Market industriejobs.de

powered by

At a glance• Two well-established publishing companies • 18 specialist sites with around 1 million visits a month• 18 subject-specific newsletters (at least once a week)• Over 100,000 newsletter recipients • ivw-certified• In addition, 20 print trade magazines

industriejobs.de is a permanent feature of all specialist sites belonging to the major publishing companies „Hüthig“ in Heidelberg and „verlag moderne industrie“ in Landsberg

Online

Online+Print

industriejobs.de – the easy way of placing job adverts

You can design an individual job advert in just a few clicks with our advertisement tool. Alternatively, send us your job advert as a Word or PDF document.

We’ll take care of the rest for you.

For further information:

www.industriejobs.de

The specialist magazines and websites of the two publishing houses focus on the following sectors: plant construction plastics industryautomation industry mechanical engineeringautomotive industry metal processingchemical industry pharmaceutical and food industrieselectronics industry packaging industry

The target group consists of technical specialists and management executives in the following areas:automation design/constructionpurchasing marketing/salesresearch and development project managementmaintenance production Jobware Plus

The job market for technical specialists and management executives in industry

Find well qualified employees using industriejobs.de

Take advantage of the cumulative media power of the trade publishers "Hüthig" and "verlag moderne industrie". Your job advert will be displayed on industriejobs.de on one of 18 suitable specialist sites in an editorial context. Your job advert may also appear in a suitable print publication.

Publish your job advert on the appropriate specialist websites of "Hüthig" and "verlag moderne industrie" and on industriejobs.de

• Online: on industriejobs.de as well as on a suitable specialist website (through matching process)

• € 495.– (plus statutory VAT) for four weeks

You upload your contents (text, company logo etc.) or your finished job advert. Your advert is then produced and categorized in optimal HTML quality.Alternatively, select one of the standardized templates and complete it yourself with text and logo etc.

Publish your job advert on the appropriate specialist websites of "Hüthig" and "verlag moderne industrie" and on industriejobs.de. You also receive a discount on a print advert in one of our specialist magazines.

• Online + print: as per online offer plus option of publication in a suitable print title with 15% discount

• 15% discount on a print advert in a specialist magazine • € 495.– (plus statutory VAT) for four weeks

In addition to the online job advert, book a suitable job advert in our print publications. We would be pleased to advise you which of our publications is best suited to your target group.

Publish your job advert on the appropriate specialist websites of "Hüthig" and "verlag moderne industrie" and on industriejobs.de. Your job advert also appears on jobware.de and Jobware's partner sites.

• Online: on industriejobs.de as well as on at least one relevant specialist site (based on keywords) plus increase in reach through publication of the job advert on Jobware – for four weeks

• € 1,195.– (plus statutory VAT)

You upload your contents (text, company logo etc.) or your finished job advert. Your advert is then produced and categorized in optimal HTML quality.Or select one of the standardized templates and complete it yourself with text and logo etc.

hue_industriejobs_210x297_engl.indd 1 06.03.2017 10:46:47

10/11

powered by

At a glance• Two well-established publishing companies • 18 specialist sites with around 1 million visits a month• 18 subject-specific newsletters (at least once a week)• Over 100,000 newsletter recipients • ivw-certified• In addition, 20 print trade magazines

industriejobs.de is a permanent feature of all specialist sites belonging to the major publishing companies „Hüthig“ in Heidelberg and „verlag moderne industrie“ in Landsberg

Online

Online+Print

industriejobs.de – the easy way of placing job adverts

You can design an individual job advert in just a few clicks with our advertisement tool. Alternatively, send us your job advert as a Word or PDF document.

We’ll take care of the rest for you.

For further information:

www.industriejobs.de

The specialist magazines and websites of the two publishing houses focus on the following sectors: plant construction plastics industryautomation industry mechanical engineeringautomotive industry metal processingchemical industry pharmaceutical and food industrieselectronics industry packaging industry

The target group consists of technical specialists and management executives in the following areas:automation design/constructionpurchasing marketing/salesresearch and development project managementmaintenance production Jobware Plus

The job market for technical specialists and management executives in industry

Find well qualified employees using industriejobs.de

Take advantage of the cumulative media power of the trade publishers "Hüthig" and "verlag moderne industrie". Your job advert will be displayed on industriejobs.de on one of 18 suitable specialist sites in an editorial context. Your job advert may also appear in a suitable print publication.

Publish your job advert on the appropriate specialist websites of "Hüthig" and "verlag moderne industrie" and on industriejobs.de

• Online: on industriejobs.de as well as on a suitable specialist website (through matching process)

• € 495.– (plus statutory VAT) for four weeks

You upload your contents (text, company logo etc.) or your finished job advert. Your advert is then produced and categorized in optimal HTML quality.Alternatively, select one of the standardized templates and complete it yourself with text and logo etc.

Publish your job advert on the appropriate specialist websites of "Hüthig" and "verlag moderne industrie" and on industriejobs.de. You also receive a discount on a print advert in one of our specialist magazines.

• Online + print: as per online offer plus option of publication in a suitable print title with 15% discount

• 15% discount on a print advert in a specialist magazine • € 495.– (plus statutory VAT) for four weeks

In addition to the online job advert, book a suitable job advert in our print publications. We would be pleased to advise you which of our publications is best suited to your target group.

Publish your job advert on the appropriate specialist websites of "Hüthig" and "verlag moderne industrie" and on industriejobs.de. Your job advert also appears on jobware.de and Jobware's partner sites.

• Online: on industriejobs.de as well as on at least one relevant specialist site (based on keywords) plus increase in reach through publication of the job advert on Jobware – for four weeks

• € 1,195.– (plus statutory VAT)

You upload your contents (text, company logo etc.) or your finished job advert. Your advert is then produced and categorized in optimal HTML quality.Or select one of the standardized templates and complete it yourself with text and logo etc.

hue_industriejobs_210x297_engl.indd 1 06.03.2017 10:46:47

Phone: +49 6221 [email protected]

12

2018MEDiA KiT


Hüthig Electronic Media Group

all-electronics.de is the specialist journalistic website of Hüthig GmbH’s five specialist electronics magazines. The site primarily focuses on electronics development, elec-

tronics manufacturing, automotive and automation. In addition to up-to-the-minute information and new products, the site’s journalistic focus centers on well-founded technical articles, background reports and technical knowledge. There are extensive search options available on all-electronics.de. A company directory, the job market and a newsletter published twice a week with 17,100 registered subscribers round off the offering.

elektronik industrie defines itself as the leading monthly technical specialist publication for electronics developers in the German-speak-ing world. The editorial content focuses on practical and application-oriented articles and trends for all relevant sectors. The specialist information, which we research ourselves, can be applied and imple-mented by readers directly in the professional environment. elektronik industrie and its four sister publications make up the Hüthig Elektronik media group under the umbrella of the all- electronics website. Advertising customers will find a unique port-folio here that allows them to reach their target group across a wide range of media in an accurate and comprehensive manner.

elektronik journal is the special interest magazine for decision-makers in electronics development. The specialist articles and short reports focus on the technical and economic benefits of products and solutions. Specialist journalists get to the bottom of relevant issues in a clear and application-oriented way in a fresh magazine style. In 2018, the editorial team will focus on the following ten editions: Internet of Things, Electro-mechanics, Medical Electronics, Power, Measurement Technology + Sensors, Distribution + Procurement, Lighting Technology, Embedded + Wireless, Electronica 2018 and Industrial. Every topic is presented in a comprehensive and sustainable way – from the principles and technolo-gies to their applications and from the components to the final system.

productronic is aimed at decision-makers and specialists in electron-ics manufacturing and anyone involved in technology development or services concerning electronics manufacturing. As an opinion-shaper and market leader, productronic provides comprehensive information that it researches itself on all aspects of efficient and cost-effective electronics manufacturing. The highly regarded industry magazine also publishes news and trend reports both in print and online. productronic comprehensively covers the electronics manufacturing industry in German speaking countries.

AUTOMOBIL-ELEKTRONIK covers the entire value-creation chain of vehicle electronics from components and assemblies to software, tools and development techniques. Together with the leading annual AUTOMOBIL-ELEKTRONIK-KONGRESS conference in Ludwigsburg, AUTOMOBIL-ELEKTRONIK provides a combination that is unique on the market thus demonstrating its expertise both technically and in terms of business business.

IEE is the solution-oriented specialist magazine for automation in the mechanical engineering industry and other manufacturing sec-tors. Thematically IEE focuses on the huge changes in automation technology: Innovations and concepts, such as the Internet of Things (IoT) and Industrie 4.0, are transforming the traditional automation pyramid. In this process of upheaval. IEE accompanies readers on the path to “Production 4.0” – comprehensive, expert, reliable and always application-oriented. As a modern specialist magazine, IEE is a number 1 source of information for investment decision-makers in all sectors of the economy and functions.

hue_el_medien_gruppe_engl_2018.indd 1 26.09.2017 11:15:15

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2018MEDiA KiT


1Website Profile

all-electronics.de

1 Website (URL): www.all-electronics.de

2 Profi le in brief:all-electronics.de is the media specialist portal for fi ve electronics trade magazines of Hüthig GmbH. The portal focuses chiefl y on the topics of electronic development, electronic manufacturing, automotive and automation. In addition to up-to-the-minute information and new products, the portal’s journalistic focus centers on solid technical articles, background reports and technical knowledge. Contents are initially published online and optimized for the internet, prior to being published in the fi ve Hüthig Verlag electronics trade magazines.The user also has extensive research facilities at hand in the business directory, which contains over 5,000 companies listed by specifi c industry. And the online presence is reinforced by a newsletter with over 17,400 registered subscribers.The off ering is rounded out by an extensive job market featuring positions for skilled staff and executive management in the electronics industry.

3 Target group: The portal’s target group is comprised of developers and decision-makers in the electronics industry, automotive industry as well as automation specialists from all industries. The majority of users are engineers and designers.

4 Publisher: Hüthig GmbH

5 Editorial Contact: Dipl.-Ing. Alfred Vollmer, Editor-in-chiefTel.: +49 8191 125-206E-mail: [email protected]

6 Contact – Online Advertising: Frank Henning, Advertising ManagerTel.: +49 6221 489-363E-mail: [email protected]

Anja Breuer, Advertising ManagerTel.: +49 6221 489-326E-mail: [email protected]

7 Data delivery: Sabine GreinusTel.: +49 6221 489-598E-mail: [email protected]

Complete Media Kit www.all-electronics.de/mediadatenonline

Facts

Traffic1

• ��,�� visits / month• ��,�� page impressions / month• �.�� minutes average dwell time• ��,�� newsletter subscribers

Content• technical articles• product reports• news• editorials• videos

Channels• news• components• embedded• measuring + testing• e-manufacturing• automation• applications• market overviews• events• job market• videos

all-electronics.de

is IVW certifi ed

1 Source: IVW, as of 5/2017, non-search engine traffi c

etitel_all_el_onl_seiten_md_engl.indd 1 05.10.2017 11:51:25

2018MEDiA KiT


PWebsite Rates and

Advertising Formats

1 Rates and Advertising Formats

Ad Format Format Bookable Channels Price in Euros per month

Prices in the trade fair months March, October, November

Full-Size banner 468 x 60 pixels total rotation 1,850.– 2,035.–

Half-Size banner 234 x 60 pixels total rotation 1,330.– 1,450.–

Superbanner (=Big-Size banner) 728 x 90 pixels total rotation 2,700.– 2,950.–

Billboard Ad 800 x 250 pixels total rotation 9,000.– 9,900.–

Skyscraper 160 x 600 pixels total rotation 2,420.– 2,640.–

Content Ad 300 x 250 pixels total rotation 3,300.– 3,570.–

Rectangle 300 x 250 pixels total rotation 3,080.– 3,360.–

Wallpaper 728 x 90 and max. 160 x 900 pixels total rotation 4,540.– 4,950.–

Partner-site button in channel 300 x 120 pixels

Market overviews, news, components, embedded, measuring + testing, e-manufac-

turing, automation, applications580.– 640.–

Partner-site button on homepage 300 x 120 pixels homepage 1,680.– 1,840.–

Sponsoring button 900 x 30 pixels total rotation 3,500.– 3,800.–

Flying Ad 240 x 120 pixels total rotation 4,180.– 4,730.–

Microsite/Specials as agreed Link in main navigation + sidebar 1,290.– 1,380.–

Company/Product Video 400 x 280 pixels Videos 3,050.–* per year

Whitepaper as agreed Whitepaper, Sidebar 240.– 270.–

Sponsored Post Text + max. 5 pictures 1 week integration on home page + archiving min. 1 year 2,040.– per booking 2,250.– per booking

All prices in Euros without applicable VAT


14/15

Ad Format Format Bookable Channels Price in Euros per issue

Prices in the trade fair months March, October, November

Newsletter/Sponsoring Ad 660 x 30 to 90 pixels 900.– 990.–

Newsletter/Content Ad 480 x 150 pixels 840.– 920.–

Newsletter/Skyscraper 160 x 600 pixels 1,020.– 1,120.–

Newsletter/Button 160 x 80 pixels 580.– 640.–

Newsletter/Text Ad image: 150 x 100 pixels text: max. 330 characters 840.– 920.–

Company entry/Standard Business directory free

Company entry/Plus Business directory 385.– per year

Company entry/Premium Business directory 565.– per year

Ad Format Format Bookable Channels Price in Euros per month

Market Overview Sponsorship 900 x 250 pixels Full rotation in a market overview 1,850.–

Market Overview Top Ranking Editorial entry in consultation with the editorial team Top position in a market overview 580.–



2018MEDiA KiT


FFormats and Technical Details

1 Bannerformats You can book a wide variety of banner formats on all-electronics.de. Whether an animated gif or an HTML5 banner, the choice is yours. The banner sizes are always displayed within the total rotation, with a maximum of two additional advertising partners in this placement. The only exception to this is the partner-site button. Here, you have the opportunity to reach your target group in even more specific manner by booking a specific channel, e.g. embedded or automation. Your campaign will be billed at the monthly fixed-price rate. The minimum booking period is four weeks.

Full-Size bannerFormat: 468 x 60 pixelsPrice/month: € 1,850.– / € 2,035.–*

Half-Size bannerFormat: 234 x 60 pixelsPrice/month: € 1,330.– / € 1,450.–*

SuperbannerFormat: 728 x 90 pixelsPrice/month: € 2,700.– / € 2,950.–*

SkyscraperFormat: 160 x 600 pixelsPrice/month: € 2,420.– / € 2,640.–*

Content AdFormat: 300 x 250 pixelsPrice/month: € 3,300.– / € 3,570.–*

AMF F

Website

Formats and technical details

Billboard AdFormat: 800 x 250 pixelsPrice/month: € 9,000.– / € 9,900.–*


16/17

WallpaperFormat: 728 x 90 pixels and max. 160 x 900 pixelsPrice/month: € 4,540.– /€ 4,950.–*

Partner-site button Format: 300 x 120 pixelsPrice/channel/month: € 580.– / 640.–*Price/homepage/month: € 1,680.– / 1,840.–*

Sponsoring buttonFormat: 900 x 30 pixelsPrice/month: € 3,500.– /€ 3,800.–*

Microsite/Specials Contents: text, video, link, documentPrice/month: € 1,290.– /€ 1,380.–*

Company/Product VideoFormat: 400 x 280 pixelsFile type: MP4,maximum 5 minutesPrice per year: € 3,050.–Video production/one-time: on requestMinimum duration: 1 year

WhitepaperFormat: HTML pageContents: text, logo, downloadPrice/month: € 240.– /€ 270.–*

AMF F

Website

Formats and technical details

All prices in Euros without applicable VAT. | All banner formats up to a max. of 50 KB. | File type for banner ad: jpg, gif, png, HTML5

Sponsored post Contents: Headline, teaser, text, max. 5 picturesPrice/month: € 2,040.–

* Increased price before trade fairs, see pages

Flying AdFormat: 240 x 120 pixelsPrice/month: € 4,180.– /€ 4,730.–* ↓

Rectangle Format: 300 x 250 pixelsPrice/month: € 3,080.– /€ 3,360.–*


14/15

18

2018MEDiA KiT


1Newsletter Profile

Over 17,400

subscribers1

Sponsoring AdFormat: 660 x 30 to 90 pixelsPrice/issue: € 900.–/€ 990.–2

File type: gif3, jpg, png

Content AdFormat: 480 x 150 pixelsPrice/issue: € 840.–/€ 920.–2


ButtonFormat: 160 x 80 pixelsPrice/issue: € 580.–/€ 640.– 2File type: gif3, jpg, png

SkyscraperFormat: 160 x 600 pixelsPrice/issue: € 1,020.–/€ 1,120.–2


Text Ad (image + text)Image: 150 x 100 pixelsText: max. 330 charactersPrice/issue: € 840.–/€ 920.–2


AMF 1

Newsletter

Profi le

1 publisher’s claim

2 Increased price before trade fairs, see pages

3 Note: animated gifs may not display correctly in all e-mail clients. Therefore, check whether any animationin your gif is actually relevant.


1 Name: all-electronics.de-Newsletter

2 Profi le in brief:Each Tuesday and Thursday, our weekly newsletter is sent to over 17,400 subscribers. In addition to current news, the newsletter features new product releases as well as expert editorial contributions for the various trade channels.

3 Target group: The portal’s target group is comprised of developers and decision-makers in the electronics industry, as well as automation specialists from all industries. The majority of users are engineers and designers.

4 Frequency: 2 x per week, on Tuesday and Thursday

5 Editorial Contact: Dr.-Ing. Alfred Vollmer, Editor-in-chiefTel.: +49 8191 125-206E-mail: [email protected]

6 Contact – Online Advertising: Frank Henning, Advertising ManagerTel.: +49 6221 489-363E-mail: [email protected]

Anja Breuer, Advertising ManagerTel.: +49 6221 489-326E-mail: [email protected]

7 Data delivery: Sabine GreinusTel.: +49 6221 489-598E-mail: [email protected]


14/15

19

2018MEDiA KiT


Website Business Directory

Website Business directory


Business directoryAlso take advantage of locational benefi ts online: present your company with a company entry in the context of your industry. An entry in our Business directory guarantees constant presence when prospective customers are searching. You can update or modify all company entries at any time.

Standard Plus Premium

Display of your company profi le with relevant search results ✔ ✔ ✔

E-mail contact ✔ ✔ ✔

Address data ✔ ✔ ✔

Manage your product program, product groups and social media channels ✔ ✔

Telephone and fax numbers ✔ ✔

Link to homepage ✔ ✔

Company logo ✔ ✔

Profi le image ✔ ✔

Online statistics ✔ ✔

Highlighting in search results ✔ ✔

Company logo in relevant market overviews ✔ ✔

Image gallery ✔

Company profi le ✔

Link to sales offi ce or branches ✔

Additional information as a fi le ✔

Include company videos ✔

Price/year free € 385.– € 565.–


20

2018MEDiA KiT


Website Digital Market Overviews

Website Digital Market Overviews

1 Web address (URL): marktuebersichten.all-electronics.de

2 Target group:Developers and decision-makers in the electronics and automotive industries as well as automation specialists from all sectors.

3 Profi le in brief:The digital market overviews are a sector-specifi c search tool integrated into all-electronics.de with dynamic fi lter and comparison functions. The service, which is free-of-charge to the decision-maker, is a useful tool in selecting and fi nding the right product or manufacturer.

4 An overview of the benefi ts for you:• Excellent targeting (pure target group)• Increased visibility thanks to new form of advertising• High-quality editorial context• Positioning of your advertising message in innovative decision-maker tool

with unique selling proposition

5 Bookable forms of advertising:• Market Overview Sponsorship• Market Overview Top Ranking• Logo integration via Plus and Premium entries

6 Bookable market overviews:• An overview of electronics manufacturing service providers• Tools for automotive software• Providers of automotive electronics• In-circuit testers for cost-eff ective quality assurance• Suppliers of controllers

Further bookable market overviews at: marktuebersichten.all-electronics.de

Market Overview SponsorshipPositioning:Advertising message is exclusively positioned in the immediately visible area of a market overview with full rotation via a banner.Format: �� x �� pixelsPrice per month: € �,��.–File type: gif, jpg, png

Market Overview Top RankingPositioning:The editorial product or company entry is shown as the fi rst entry in a market overview in the list view according to the user's fi lter criteria. The form of advertising can be booked by a maximum of three advertising customers.Format: �� x �� pixels

for logo and product imagePrice per month: € ��.–File type: gif, jpg, png

Logo Integration via Plus and Premium Entries Positioning: If you book a Plus or Premium entry in our Business directory (see p. XY), your logo will be displayed in a market overview appropriate to each of your entries.Format: �� x �� pixels for logo Price of company entry per year: € ��.– / € ��.– (Plus / Premium entry)File type: gif, jpg, png

Sponsoring


p. 19

21

2018MEDiA KiT


Website Content Marketing

New ways to reach the relevant target group: content marketing

Content marketing is a marketing method aimed at addressing target groups with information, advice and entertaining content in order to persuade them of the merits of a particular company and its services, or a particular brand, and to gain or retain them as customers.*

Your benefi ts at a glance:

• Excellent targeting (pure target group)

• More attention and clicks for your publications

• Natural integration in a high-quality editorial environment

• Branding for your company

• Backlink setup for search engine optimization

You can reach your target group with a tailor-made content marketing strategy. Take this opportunity to position your messages in our portal's native environment.

Interested? For a customized quote, contact:

*Source: Wikipedia

Story Telling

Brand Awareness

Customer Loyality

Product Awareness

Native Advertising

Newsletter

Focused Target Group

Content Distribution

Anja BreuerTel.: +�� -��[email protected]

Frank HenningTel.: +�� -��[email protected]


NEW

22

2018MEDiA KiT


Website Webinars

New ways to reach the relevant target group: webinars

A webinar is a seminar that takes place live over the internet. That means that webinar participants are not merely viewing a recording, as is the case on video platforms such as YouTube, but are there in real time, which gives them the opportunity to put questions to the presenter during the broadcast.

Your benefits at a glance:

• Open up direct dialog with your target group

• Share competence

• Start an innovative method of gaining new customers

• Present yourself as a provider of solutions

Benefit from our strength in media (online + print) and the editorial independence of our trade journals.

We'll take your idea and turn it into an attractive webinar! We'll handle the technical creation and application for you.

Interested? For a customized quote, contact:

I want to present my company as

a modern partner.

I want to make new contact with

customers.

I want to convey

expertise.

I want to strengthen my

brand.

I want to tread new ground

in customer acquisition.

I want to act as an imparter of

knowledge.

Anja Breuer Tel.: +49 6221 489-326 [email protected]

Frank Henning Tel.: +49 6221 489-363 [email protected]


NEW

23

2018MEDiA KiT


Address Rental

Alexander Zöller

Tel.: +49 8191 125-345Fax: +49 8191 [email protected]

Mailshots are the ideal means of advertising, off ering extensive, fl exible design options and thereby off ering a way of drawing plenty of attention, especially when incorporated into a cross-media advertising campaign. Benefi t from our networks within German industry, and address more than 500,000 decision-makers directly and personally.• Up-to-date address databases thanks to the publisher's own regular magazine distribution• Exclusive contacts, including in specialist departments, thanks to ongoing address validation by phone• Personalized dialog with CEOs, decision-makers and technical specialists• Flexible use of addresses, with one-off , multiple or all-year use options• Invoicing by net quantity used via comparison against your database

Improving success in sales and tapping new potential for revenue

Hüthig

Take a free trial NOW!We will determine the potential of your desired target group free of charge and without obligation.

Marek Birkenhauer

Tel.: +49 8191 125-173Fax: +49 8191 [email protected]

Increasingresponse rate

Boostingcustomerloyalty

Generatingnew customers Expanding

business with existing customers

Obtaining new customers

with decision-makers’

addresses, incl. delivery

guarantee*!

• Address list rental in a nutshell: the right contacts for your message

• More target groups: we will research additional potential target groups for you

• Full service from professionals: we produce and dispatch millions of printed products every year

• *Delivery guarantee: undeliverable returnsare credited against subsequent orders

Worry-free service from a single source Address list rental Single use(price per use)

Used twice(price per use)

Used three times(price per use)

Annual rental(flat rate)

Database flat rate € 180Company address + 1 contact From € 0.24 From € 0.22 From € 0.19 From € 0.95

Minimum order value € 590 (including database/selection flat rate)Minimum quantity 70% of delivered addresses (address matching)

All rental prices are per use; annual rental is flat rate and volume-dependentPrices net of statutory VAT. The terms and conditions of the offer/order confirmation apply.

adressvermietung_2018_englisch.indd 1 25.09.2017 16:41:18

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2018MEDiA KiT


1 Circulation monitoring:

2 Circulation analysis: Copies per issue on average for the period July 1, 2016 to June 30, 2017

Print run: 30,002

Number of copies actually distributed: 29,829 including abroad: 3,291

Copies sold: 2,303 including abroad: 44 – Subscribed copies: 104 including association – Other sales: 2,199 member copies: 0 – Single copy sales: 0

Free copies: 27,526

Residual, archive and specimen copies: 173

* Section of circulation not analyzed such as trade fair and congress copies etc.

2Circulation and Distribution Analysis

The detailed description of the survey method can be found on page 26

3 Geographical distribution analysis:

Economic regionPercentage of copies actually distributed

% copiesGermany 87.7 26,150Abroad 11.0 3,291Other* 1.3 388

Copies actually distributed 100.0 29,829 **publisher’s claim

Distribution by federal states:Percentage of copies actually distributed

% copies

Baden-Wuerttemberg 22.9 5,980Bavaria 20.7 5,400

Berlin, Brandenburg, Mecklenburg-Western Pomerania 4.6 1,197

Bremen, Hamburg, Schleswig-Holstein 5.2 1,364Hesse 8.7 2,280Lower Saxony 6.7 1,759North Rhine-Westphalia 18.2 4,756Rhineland-Palatinate 3.6 952Saarland 1.5 378Saxony, Saxony-Anhalt 5.2 1,367Thuringia 2.7 717

Copies actually distributed in Germany 100.0 26,150

Breakdown of foreign circulation**Percentage of copies actually distributed

% copies

Austria 45.7 1,504

Switzerland 45.5 1,496

Other countries 8.8 291

Copies actually distributed abroad 100.0 3,291

25

2018MEDiA KiT


3-LReader Structure

Analysis

The detailed description of the survey method can be found on page 26

WZ 2008 code

Recipient groups (as per Klassifikation der Wirtschaftszweige [Classification of Economic Activities], WZ 2008)

Share of identified readers (total exposure)

% Recipients26.1, 27.9, 35 Manufacture of electronic components and boards

Manufacture of other electrical equipment n.e.c. Energy supply

36.0 10,738

28, 26.51.3, 26.6, 32.5

Manufacture of electrical equipment Manufacture of machinery and equipment Manufacture of testing machines Manufacture of irradiation, electromedical and electrotherapeutic equipment Manufacture of medical and dental instruments and supplies

28.0 8,352

28.3, 29, 30 Manufacture of agricultural and forestry machinery Manufacture of motor vehicles, trailers and semi-trailers Manufacture of other transport equipment

16.0 4,773

26.3, 26.5 Manufacture of communication equipment Manufacture of instruments and appliances for measuring, testing and navigation Manufacture of watches and clocks

6.0 1,790

26.4, 26.7, 27.5, 32.2 - 32.4

Manufacture of consumer electronics Manufacture of optical instruments and photographic equipment Manufacture of domestic appliances Other manufacturing

4.0 1,193

26.2, 26.8 Manufacture of computers and peripheral equipment Manufacture of magnetic and optical media

3.0 895

Other industries 5.0 1,491

Miscellaneous 2.0 597

Rounding difference 0.0 0

Copies actually circulated 100.0 29,829

1.1 Industries/economic activities/relationship between company and electronics 1.1.1 Industries/economic activities

26

2018MEDiA KiT


3-LReader Structure

Analysis

Summary of survey method

1 Method: Reader-structure analysis through telephone survey – sampling survey

2 Total population: Total population (recipients of issues 1, 2 or 3-2016): 51,621 of which not included in the survey

(libraries, countries abroad where other languages are spoken, etc.): 2,272 = 4.4% average copes actually distributed in the

quarters iii - iV 2015 and i - ii 2016 according to iVW: 29,776

3 Sample survey: 260 net interviews in the form of a quota sample

4 Target person of the survey: The main reader at the organization was surveyed

5 Period of survey: The telephone survey was conducted between May 9 and August 18, 2016

6 Survey conducted by: teleResearch GmbH, Ludwigshafen

in its layout, implementation and reporting, this survey conforms to the current version of the ZAW framework model for advertising media analyses.

The detailed description of the survey method can be requested for viewing from the publisher. Contact: Frank Henning, e-mail: [email protected]


% Recipients (approx.)

Manufacturers of electronic equipment/OEMs 56.0 16,704

Manufacturers of electronic assemblies or systems 39.0 11,633

Development service providers for electronic hardware or software, testing service providers 36.0 10,738

Contract manufacturers of electronic hardware/EMS 20.0 5,966

Dealers/distributors 18.0 5,369

Manufacturers of electronic assembly parts 13.0 3,878

Miscellaneous 14.0 4,176

Copies actually circulated 29,829

1.1.2 Relationship between company and electronics (multiple responses)

27

2018MEDiA KiT


3-LReader Structure

Analysis

1.2 Size of business entity:


% Recipients

1 to 49 employees 39.0 11,633 50 to 199 employees 19.0 5,668200 to 499 employees 17.0 5,071Over 500 employees 22.0 6,562Other 2.0 597Number of employees not known 1.0 298Rounding difference 0.0 0

Copies actually distributed 100.0 29,829


% Recipients

Electronics development, research, development 52.0 15,511Design/construction 46.0 13,721internal administration and organization 38.0 11,335Purchasing, procurement 33.0 9,844

Quality control, testing laboratory 32.0 9,545Production, manufacturing 30.0 8,949

Technical company management or executive board 29.0 8,650

Sales 26.0 7,756iT, EDP 22.0 6,562Other 8.0 2,386

Copies actually distributed 29,829

2.1 Job characteristics: Area of responsibility (multiple answers)

2.1 Job characteristics: Position in company


% Recipients

Owner, CEO, executive board members 19.0 5,668Directors, operations, plant and branch managers 8.0 2,386Department, unit or project managers 45.0 13,423Technical specialists 27.0 8,054Other 2.0 597Rounding difference -1.0 -299

Copies actually distributed 100.0 29,829 The detailed description of the survey method can be found on page 26

28

General Terms and Conditions for Advertisements, Supplements, Digital and Online Advertising§ 1 Validity, Exclusivity1. For the acceptance and publication of all advertising orders and follow-up orders these General Terms and Conditions are exclusively applicable, together with the publisher's price list valid at the time the contract is concluded, whose provisions constitute an integral element of the contract. The validity of any General Terms and Conditions of the customer is excluded to the extent that they do not conform with these General Terms and Conditions.2. These General Terms and Conditions apply mutatis mutandis to orders for supplements. Supplements shall only be accepted by the publisher following submission of a sample and checking by the publisher.§ 2 Offer, Conclusion of Contract1. Conclusion in the meaning of the General Terms and Conditions set out below is a contract on the publication of one or more advertisements, third-party supplements or other advertising media of an advertiser or other commercial inserts in printed form for the purposes of distribution.2. Orders for advertising material may be made in person, by telephone, in writing, by fax, by email or via the internet. The publisher is not liable for transmission errors.3. A contract shall not be deemed to exist until the publisher issues an order confirmation in writing. The price list valid at the time the order is placed shall apply. 4. At the publisher's due discretion it shall be authorized to decline orders and individual releases of advertisements that occur under an overall conclusion of contract. This applies in particular if their contents violate laws or official provisions, or were considered objectionable by the German Press or Advertising Council in a complaints procedure, or if their publication is deemed unacceptable to the publisher due to their content, origin or technical format or, due to their format or presentation, would lead the reader to believe that they constitute editorial content, or if they contain advertisements by third parties. The publisher shall make its refusal known immediately upon acquiring knowledge of the relevant contents.§ 3 Contract Implementation1. Orders must be completed within one year of conclusion of contract, commencing with the first placement (publication) of the advertising material.2. The customer shall supply the publisher in good time with all content, information, data, files and other materials (“copy ") that are necessary for the advertising material, and these shall be complete, free of errors and viruses and shall conform to the contractual agreements. If copy is transmit-ted digitally to the publisher (e.g. by CD-ROM or e-mail) it must be exclusively sent in locked files, i.e. in files in which the publisher is unable to alter the contents. The publisher shall assume no liability for the faulty publication of advertising material which has been sent in open files (e.g. in files saved in Corel Draw, QuarkXPress, Freehand). Files which belong together must be sent or saved in a common directory (folder). In the event that the customer digitally transmits print copy for color advertisements, the customer shall, at the same time, supply a color proof and proof protocol or measurement protocol. Should the customer fail to comply with this stipulation it shall not be entitled to compensation in respect of any color variations which may occur. The customer warrants that all files supplied are free of computer viruses. The publisher shall retain the right to delete files containing computer viruses. No claims on the part of the customer shall derive from such action. The publisher also reserves the right to claim damages if the computer viruses cause further damage at the publisher. The publisher shall immediately demand replacement of clearly unsuit-able or damaged copy. Copy shall only be returned to the customer if specifically requested. Failing this, it shall become the property of the pub-lisher. The obligation to store all documents which are sent expires three months after publication of the respective order. 3. Costs for the production of ordered copy, films or drawings shall be borne by the customer, which shall also bear all costs for changes to origi-nally agreed versions requested by the customer or for which the customer is responsible. 4. Proofs shall only be supplied upon express request. The customer shall bear the responsibility for the correctness of the returned proof. In the event that the proof is not returned to the publisher on time, the customer shall be deemed to have authorized the advertising material.5. Upon request the publisher shall furnish an advice of the advertising material together with the invoice. In the event that such an advice can no longer be obtained, the publisher shall instead send confirmation that the advertising material has been published and distributed.6. The design and labeling of advertorial styled advertising material must be agreed with the publisher in a timely manner prior to publication. Text-style advertisements must be distinguishable from the magazine text by their typeface. The publisher shall be entitled to clearly label advertis-ing materials as advertisements if they are not recognizable as such. 7. Replies sent to box number advertisements are kept up to four weeks following publication of the relevant advertisement and are sent to the customer by regular mail (even if the said replies have been sent by express or registered mail). Notwithstanding this, the publisher assumes no responsibility for the safekeeping and timely forwarding of the offers.8. The advertising deadlines and publication dates stated in the price list are non-binding for the publisher. The publisher is entitled to adjust them at short notice to suit the production run.9. Orders may only be canceled in good time, no later than the advertising deadline, and in writing, by fax or by e-mail. Customers must pay for advertisements which have already gone to press. Otherwise, the publisher may demand reimbursement for any costs incurred until the cancella-tion notification, in accordance with statutory regulations. 10. The customer is responsible for the content and the legal permissibility of the advertising material. The customer indemnifies the publisher from any claims of third parties stemming from the publication of the advertising material, including reasonable costs for legal defense. The publisher is not obliged to verify whether advertising material affects the rights of third parties. In the event that the publisher e.g. becomes obliged by a court ruling to print a correction or revision due to the released advertising material, the customer shall effect payment for said publication as per the currently valid price list.11. Advertising agencies are obliged, in their offers, contracts and invoices to those running the advertisements, to adhere to the price list of the publisher. The commission paid by the publisher is calculated based on the net charge to the customer, i.e. following deduction of any discounts, bonuses and discounts due to defects. A commission shall only apply to orders from third parties. The commission is only paid to advertising agen-cies recognized by the publisher and provided that the order is placed directly by the advertising agency, and that the said advertising agency is responsible for furnishing the finished and ready-for-press printing copy and has registered its business as an advertising agency. The publisher is entitled to refuse orders from advertising agencies if there are doubts as to the professional practice of the agency or its creditworthiness. Orders by advertising agencies shall be made in their name and at their own expense. To the extent that advertising agencies place orders, in the event of doubt the contract shall be concluded with the advertising agency. If an advertiser is to be the customer, this must be agreed separately and with the name of the advertiser explicitly stated. The publisher is entitled to require the advertising agency to produce proof of its mandate.§ 4 Prices, Conditions of Payment, Discounts1. The price for the publication of advertising material is based on the price list valid at the time the order is placed. The publisher may apply prices which differ from those in the price list for advertorial styled advertising material, supplements, special publications and collections, as well as for advertising material ordered following the expiration of advertising deadlines. Price changes in respect of orders already placed may be applied to companies if the publisher has notified them thereof at least one month prior to publication of the advertising material. In the event of a price increase, the customer shall have the right to withdraw from the contract. The right of withdrawal must be exercised in written form within 14 days of receipt of notification of any price increase.2. The discounts specified in the price list are granted solely to the customer and only for the advertising material placed over the course of one year ("advertisement year"). Frequency discounts are only valid within an advertisement year. Unless otherwise agreed, the term commences with the placement of the first advertising material.

3. If an order is extended, the customer shall be entitled to a retroactive discount provided that the basic order was originally eligible for a discount. Said entitlement shall lapse if not claimed within one month of expiry of the advertisement year. If an order fails to reach the forecast order volume, the excess discount granted shall be subsequently invoiced to the customer.4. Unless otherwise agreed, following receipt of the invoice orders shall be paid for within the period specified in the price list. The so-called pre-notification deadline after the SEPA Core Direct Debit has been shortened to four days. In the event of payment default, dunning and collection expenses shall be charged to the customer. In the event of payment default, the publisher shall be authorized to defer delivery on a current contract until payment is made, as well as require advance payment. In case of reasonable doubt concerning the customer's ability to pay, the publisher shall be authorized, including during the term of an overall contract, to deviate from an originally agreed due date of payment and to make the publica-tion of further advertising material dependent on advance payment and the settlement of outstanding invoiced amounts. Erroneous invoices may be corrected by the publisher within six months of issue. 5. All prices exclude statutory VAT amounts on the day the invoice is issued.6. For orders from abroad which are not subject to VAT, the invoice shall be issued without VAT. The publisher is entitled to charge VAT retroactively should the tax authorities confirm that the advertising order is subject to taxation.7. In the event of a decrease in circulation, if the customer has concluded a contract for multiple advertising materials it shall be entitled to a dis-count if, as an overall average for the advertisement year which commences with the first placement, circulation falls short of the average circula-tion quoted in the price list or elsewhere, or – if no circulation is specified – falls short of the average circulation sold (if sales figures are not avail-able, then the average actual circulation) in the previous calendar year. A decrease in circulation shall only constitute a defect entitling the cus-tomer to a discount if a specified circulation was underachieved by at least 20%. Any other entitlement to price reductions on contracts is excluded if the publisher has notified the customer of the reduction in circulation in such timely manner that the customer was able to withdraw from the contract prior to publication of the advertising material. Said entitlements to price reductions for customers who are business persons lapse 12 months after publication of the advertising material.§ 5 Warranty for Defects1. No warranty is made for inclusion of advertising material in certain issues or editions, or in certain positions. 2. In the event the customer fails to follow the recommendations of the publisher regarding the creation and provision of copy, the customer shall have no claims in respect of faulty publication. This shall also apply in the event that the customer fails to observe the other provisions of these General Terms and Conditions or the price list. 3. Complaints must be lodged by the customer in respect of obvious defects not later than two weeks following receipt of invoice. For non-obvious defects, the customer must issue a complaint not later than one year after publication. In the event the advertising material has been reproduced with defects – despite prompt delivery of error-free copy and complaint in good time – the customer may demand a substitute placement appear-ance of the material without defects (subsequent fulfillment), however only to the extent that the purpose of the advertising material was adversely affected. Claims for subsequent fulfillment are excluded if they subject the publisher to unreasonable expenses. In the event the pub-lisher is given a reasonable time limit and allows it to expire, or refuses to perform subsequent fulfillment, or if the customer cannot reasonably be expected to accept subsequent fulfillment or said fulfillment is unsuccessful, the customer shall have the right to withdraw from the contract or bring a claim for a price reduction, to the extent that the purpose of the advertising material has been adversely affected. Withdrawal for minor defects is excluded. Warranty claims from business persons shall lapse 12 months following publication of the advertising material.4. In the event that defects in the copy are not immediately apparent but become apparent during processing, the customer shall bear the addi-tional associated costs or losses incurred during production. In the event that defects in the copy are not obvious, the customer shall have no claims in respect of inadequate publication. The same shall apply to errors in repeated placements of advertising material if the customer fails to draw attention to said errors in good time prior to publication of the next placement. 5. The publisher accepts no responsibility for the accuracy of the quantity or quality of the material supplied by the customer (bound inserts, sup-plements etc.).§ 6 Liability, Force Majeure1. Claims for damages by the customer against the publisher are excluded, irrespective of the legal grounds, in particular claims arising from delays, breach of contractual obligations, violation of the industrial property rights of third parties and tortious actions. This liability exclusion shall not apply in the event of intent or gross negligence on the part of the publisher, its representatives and vicarious agents, or in the event of ordinary negligence which leads to the breach of a contractual obligation which is material to the fulfillment of the contractual purpose, or in the event that the claims for damages arise from a warranty of quality. In the event the publisher is liable on the merits, the claim for damages is limited to the foreseeable losses. This liability exclusion shall not apply in the event said damages were caused by intent or gross negligence by the publisher, its representatives and vicarious agents, or if claims for damages are based on the Product Liability Act, or arise in connection with injury to life, limb or health. To the extent that the publisher's liability is excluded, this shall also apply to the personal liability of its employees, representatives, bod-ies and vicarious agents. All claims for damages against the publisher expire 12 months after the point in time at which the customer became aware or should have become aware of the circumstances substantiating the claim.2. In the event of force majeure and industrial dispute actions which are not the fault of the publisher, the publisher is freed from the obligation to fulfill the order; no claims for damages shall arise from this. § 7 Concession of RightsThe customer warrants that it holds all rights necessary for the placement, publication and distribution of the advertising material. The customer shall grant the publisher the necessary copyright, usage and performance protection rights and other rights which permit the use of the advertising material for its intended purpose in the relevant advertising media, in particular the rights necessary for duplication, distribution, transmission, dispatch, processing, presentation in the public domain, storage in a database, retrieval from a database and provision for download, in terms of time, space and content and to the extent necessary for the execution of the contract. The aforementioned rights are in all cases granted without geographical restriction and confer authorization for placement by all known technical methods and in all known forms of advertising media.§ 8 Storage of Customer DataWithin the scope of business relations, the publisher stores customer data with the help of electronic data processing in accordance with the statutory provisions of the Federal Data Protection Act. The publisher shall be entitled to forward gross advertising sales and comparable relevant data of the customer at product level for publication purposes to companies whose business is the collection and evaluation of such information. This data will be aggregated there and communicated to the market in anonymized format. § 9 Out-of-court online dispute resolutionThe European Commission has set up a platform for online dispute resolution. You can reach this at: http://ec.europa.eu/consumers/odr/. Consumers can use the platform to resolve their disputes. We are neither willing nor obligated to participate in a dispute resolution procedure before a dispute resolution body unless there is a legal obligation to participate.§ 10 Place of Performance, Place of JurisdictionThe law of the Federal Republic of Germany applies, excluding the UN Convention on Contracts for the International Sale of Goods and excluding conflict of laws. The place of performance is the publisher’s registered office. The place of jurisdiction for lawsuits against merchants, legal persons under public law or special funds under public law shall be the publisher’s registered office.Status as at: August 2017

AGBs_Huethig_engl.indd 1 07.07.2017 16:07:28

29

Your contacts and representatives

PUBLISHER

Hüthig GmbHim Weiher 10 D-69121 Heidelberginternet: www.huethig.de

ADVERTISING

Advertising manager:Frank HenningPhone: +49 6221 489-363Fax: +49 6221 489-482E-mail: [email protected]

Advertising assistants:Georgia KöhlerPhone: +49 6221 489-232Fax: +49 6221 489-482E-mail: [email protected]

Günther PfefferPhone: +49 6221 489-249Fax: +49 6221 489-482E-mail: [email protected]

Advertising processing:Angelika SchefflerPhone: +49 62 21 489-392Fax: +49 62 21 489-310E-mail: [email protected]

EDITORIAL TEAM

Hüthig GmbHJustus-von-Liebig-Str. 1 D-86899 Landsberg Phone: +49 8191 125-408 Fax: +49 8191 125-141

Editors-in-chief:Dipl.-Ing. Hans Jaschinski Phone: +49 8191 125-830 E-mail: [email protected]

Dipl.-Ing. Alfred Vollmer Phone: +49 8191 125-206 E-mail: [email protected]

Editors:Dr.-Ing. Nicole Ahner Phone: +49 8191 125-494 E-mail: [email protected]

Dipl.-Ing. (FH) Andrea Hackbarth Phone: +49 8191 125-243 E-mail: [email protected]

Dr. Ingo Kuss Phone: +49 8191 125-227 E-mail: [email protected]

M.A. Therese Meitinger Phone: +49 8191 125-145 E-mail: [email protected]

Editorial assistant/printed excerpts:Waltraud Müller Phone: +49 8191 125-408 Fax: +49 8191 125-141 E-mail: [email protected]

SALES REPRESENTATIVES

Switzerland, LiechtensteinKatja Hammelbeck interpress Bahnhofstr. 31 CH-8280 Kreuzlingen Phone: +41 71 55202-12 Fax: +41 71 55202-10 E-mail: [email protected]

Austria, Great Britain, Ireland, USA, CanadaMarion Taylor-HauserMax-Böhm-Ring 3D-95488 EckersdorfPhone: +49 921 31663Fax: +49 921 32875E-mail: [email protected]

China, Taiwan, Singapore, Thailand, the Philippines, Indonesia and Vietnam Worldwide Focus Media Co.,Ltd Judy Wang Room 1806, Floor 18, Unit 3, Building 10, YuanYangQinShanShui, 1 Qu, YuQuanLuXiLi, Shijing Shan District, Beijing/China, 100040 Phone: +86 13810325171E-mail: [email protected]

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1 January

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4 April

5 May

6 June

7 July

8 August

9 September

10 October

11 November

12 December

Application Guide

PD*

Jan. 30, 2018 Feb. 20, 2018 Mar. 20, 2018 Apr. 10, 2018 May 8, 2018 June 12, 2018 July 5, 2018 Aug. 16, 2018 Sep. 11, 2018 Oct. 9, 2018 Nov. 6, 2018 Dec. 13, 2018 Dec. 13, 2018

AD*

Jan. 5, 2018 Jan. 26, 2018 Feb. 23, 2018 Mar. 16, 2018 Apr. 13, 2018 May 18, 2018 June 12, 2018 July 24, 2018 Aug. 17, 2018 Sep. 14, 2018 Oct. 12, 2018 Nov. 20, 2018 Nov. 20, 2018

ED*

Nov. 27, 2017 Dec. 18, 2017 Jan. 17, 2018 Feb. 7, 2018 Mar. 7, 2018 Apr. 11, 2018 May 4, 2018 June 15, 2018 July 11, 2018 Aug. 8, 2018 Sep. 5, 2018 Oct. 12, 2018 Oct. 12, 2018

Trad

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Mobile World Congress Barcelona, Spain Feb. 26 - Mar. 1, 2018

embedded world Nuremberg, Germany Feb. 27 - Mar. 1, 2018

Light+Building Frankfurt, Germany Mar. 18 - 23, 2018

Medtec Stuttgart, Germany apr. 17 - 19, 2018

Hannover Messe Hanover, Germany apr. 23 - 27, 2018

PCIM Nuremberg, Germany June 5 - 7, 2018

CEBIT Hanover, Germany June 11–15, 2018

Medizin Elektronik Kongress Munich, Germany June 13 - 14, 2018

DAC San Francisco, USa June 24 - 28, 2018

Sensor+Test Nuremberg, Germany June 26 - 28, 2018

IFA Berlin, Germany September 2018

Innotrans Berlin, Germany Sep. 18 - 21, 2018

European Microwave Week Madrid, Spain Sep. 23 - 28, 2018

lighting technology essen, Germany Oct. 9 - 11, 2018

electronica Munich, Germany Nov. 13 - 16, 2018

Medica/Compamed duesseldorf, Germany Nov. 12 - 15, 2018

SPS IPC Drives Nuremberg, Germany Nov. 27 - 29, 2018

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Special: Companies in Switzerland

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Power suppliesaC/dC converters, dC/dC converters, laboratory power supplies, inverters, batteries, chargers, UPS, supercapacitors

Embedded systemsMicrocontrollers, dSPs, memories, CPU modules, CPU boards, SBCs, operating systems, development systems, self-learning systems (ai – artificial intelligence)

Active componentsMCUs, CPUs, dSPs, SoCs, memories, peripheral iCs, Wi-Fi, Bluetooth, Zigbee, NFC, ultra-wideband, GSM/3G/4G/5G

Actuatorselectric motors, drive control, motor drivers, boards, drivers, frequency converters

Power electronicsMOSFeTs, iGBTs, transistors, diodes, iPMs, solid-state relays, thermally conductive materials, inductors, resistors, capacitors

OptoelectronicsLeds, OLeds, lighting, laser diodes, optocouplers, fiber-optic modules, image sensors/ camera modules


ElectromechanicsSwitches, connectors, relays, cables, heat sinks, fans, cabinets, enclosures, housings, cases

Railway electronicsPower supplies, cabinets, climate control, buses, displays, communication, measurement technology

electronica 2018Preliminary reports

electronica 2018Trade show edition

electronica 2018electronica report

Topi

c 1

DistributorsWhich services can they offer to support electronic design engineers?

Display technologyTFTs, LCds, control iCs, touch controllers, backlighting, digital signage

Power suppliesaC/dC and dC/dC converters, laboratory power supplies, inverters, batteries, chargers, UPS, supercapacitors

Analog/mixed-signal ICsa/d and d/a converters, comparators, operational amplifiers, voltage references, RF/LF amplifiers, measurement amplifiers


Active componentsLogic iCs, microcontrollers and microprocessors, dSPs, SoCs, peripheral and interface iCs, discrete semiconductors, storage iCs

Sensorsacceleration, rotation rates, path/angle, gas, pressure, magnetic field, temperature, flow rate

Display technologyTFTs, LCds, control iCs, touch controllers, backlighting, digital signage

Power electronicsMOSFeTs, iGBTs, transistors, diodes, iPMs, solid-state relays, thermally conductive materials, resistors, capacitors, inductors

Programmable logicPLds, CPLds, FPGas, gate arrays, FPaas, configurable processors, programming devices

Embedded systemsMicrocontrollers, dSPs, CPU modules, CPU boards, SBCs, memo-ries, operating systems, development systems, self-learning systems (ai – artificial intelligence)


Topi

c 2

Active assembly partsLogic iCs, microcontrollers and microprocessors, dSPs, SoCs, FPGas, peripheral and interface iCs, discrete semiconductors, storage iCs

ElectromechanicsSwitches, connectors, relays, cables, heat sinks, fans, cabi-nets, enclosures, housings, cases

Quartz/oscillatorsSMd quartz and oscillators, MeMS oscillators, RTCs, frequency standards, SaW and BaW filters

Industry 4.0active components, subsystems, electromechanics

SecuritySecurity iCs, design concepts, hypervisors, software, services

Development systemsStarter kits, microprocessor development systems, debuggers, emulators, compilers, ides

Embedded systemsMCUs, CPU modules, CPU boards, SBCs, operating systems, development systems, self-learning systems (ai – artificial intelligence)


Modular instrumentsUSBs, PXi, PCie, LXi, aXie, daQ boards, test and measurement software

Sensorsacceleration, rotation rate, path/angle, gas, pressure, magnetic field, temperature, flow rate

Benchtop instruments and measurement technologyOscilloscopes, signal generators, function generators, spectrum analyzers, recorders, logic analyzers

Power electronicsMOSFeTs, iGBTs, transistors, diodes, iPMs, solid-state relays, thermally conductive materials, resistors, capacitors, inductors

Topi

c 3



RF/microwave technologyRF iCs, RF modules, radar, connectors, antennas, inductors

Sensorsacceleration, rotation rates, path/angle, gas, pressure, magnetic field, temperature, flow rate


EDA toolsPCB Cad, circuit synthesis and analysis, simulation, iP

Modular instrumentsUSBs, PXi, PCie, LXi, aXie, measuring boards, test and measurement software

Smart citiesHome and building automation, smart grids, smart meters, security, vehicle and infrastructure interconnectivity

Active componentsLogic iCs, microcontrollers and microprocessors, dSPs, SoCs, peripheral and interface iCs, discrete semiconductors, memories

OptoelectronicsLeds, OLeds, lighting, laser diodes, optocouplers, fiber-optic modules, image sensors / camera modules


Quartz/oscillatorsSMd quartzes and oscillators, MeMS oscillators, RTCs, frequency standards, SaW and BaW filters

www.elektronik-industrie.de

Hans JaschinskiEditor-in-chief +49 8191 125-830 [email protected]

Andrea HackbarthEditor +49 8191 125-243 [email protected]

Alfred VollmerEditor-in-chief +49 8191 125-206 [email protected]

Waltraud MüllerEditorial assistant +49 8191 125-408 waltraud.mueller@ huethig.de

Frank HenningAdvertising manager +49 6221 489-363 [email protected]

Editorial department:

Advertising department:

Georgia KöhlerAdvertising assistant +49 6221 489-232 [email protected]

Marion Taylor-HauserSales representative Austria, Great Britain, ireland, USA, Canada +49 921 31663 [email protected]

Katja HammelbeckSales representative Switzerland, Liechtenstein +41 71 55202-12 [email protected]

Günther PfefferAdvertising assistant +49 6221 489-249 [email protected]

Dr. Nicole AhnerEditor +49 8191 125-494 nicole.ahner@ huethig.de

Judy WangSales representative China, Taiwan, Singapore, Thailand, the Philippines, indonesia und Vietnam +86 13810325171 [email protected]

ingo KussEditor +49 8191 125-227 [email protected]

M.A. Therese MeitingerEditor +49 8191 125-145 [email protected]

Documents

Media KiT - Hüthig GmbH€¦ · MEDiA KiT Hüthig GmbH, im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, internet: 2 Surcharges Preferential placements: