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TO LOVEBRAND NETWORKS
THE LATEST IN LIFESTYLE AND ENTERTAINMENT
INSPIRING FOOD IDEAS AND TRIPLE TESTED RECIPES
CREATIVE INSPIRATION & ADVICE FOR HOMEMAKERS
Featuring content from popular magazine brands that have been loved by Australian women for over 84 years, the TO LOVE brand networks deliver relevant content that speaks to Australian women across three primary passion pillars:
SOURCE: ROY MORGAN AUDIENCES, MARCH 2017. *ADOBE SOCIAL, JUNE 2017.
1.2MILLION
DIGITAL AUDIENCE EACH MONTH
4.3MILLION
SOCIAL CONNECTIONS
Homes to Love is the digital destination for home inspiration and creative advice from Australia’s trusted women’s magazine brands;
With uniquely Australia house and home content, including DIY tips and expert advice, Homes to Love is a trusted one-stop destination for passionate house-proud women.
Homes To Love is a powerhouse of trustworthy and authentically Australian homes content. We aim to provide women with an endless source of inspiration and ideas for their homes.
By combining stunning photography with comprehensive information, we offer readers an accessible and smart approach to turning their house into a home.
HOMES TO LOVEPHILOSOPHY
124KDIGITAL AUDIENCE
EACH MONTH
793K+SOCIAL
CONNECTIONS
SOURCE: ROY MORGAN AUDIENCES, MARCH 2017. *ADOBE SOCIAL, JUNE 2017.
905KCROSS PLATFORM
AUDIENCE:1 AD IN 4 MAGS + 1 MONTH DIGITAL
(15% MORE PEOPLE)
SOURCE: ROY MORGAN AUDIENCES, MARCH 2017
AUDIENCEPROFILEYOUNG FEMALE HOMEMAKERS WITH KIDSHomes to Love attracts a unique and valuable audience of young Australian women. Compared with other house and home sites, a higher proportion of the Homes to Love audience are younger women (89%), with children under 18 in the household (33%).
I lead an active life – show me a woman with children who doesn’t! They certainly
keep me busy. Between grocery shopping, planning our next holiday – I’m itching to go to the Big Apple – and keeping
everyone healthy with an organic diet, I barely have time to fit in a game of netball
I’d gladly call myself a home enthusiast and I’m always focused on keeping up-to-date with with ideas for around the house.
I’m Heather, 32, a mum and a homewares junkie. In a dream
world, my house would look like a Homes to Love feature but try telling that to my two toddlers.
You can call me a style aficionado if you like and I won’t deny quality comes
before price, whether I’m on the hunt for a new sofa or a
pair of jeans.
AUDIENCEATTITUDES
44%AGREE INFORMS THEIR OPINIONS
ON HOMES
SOURCE: BAUER SURVEY, FEBRUARY 2017
INFORMS LIFESTYLEOPINIONSThe lifestyle opinions and behaviours of the Homes to Love audience are influenced by the trusted editorial from Australian House & Garden, real living, Belle and homes+. This influence also extends to the interests and behaviours of the Food to Love audience within relevant categories as well as how they view and interact with advertising.
SOURCE: ROY MORGAN AUDIENCES, MARCH 2017. *BAUER SURVEY, FEBRUARY 2017
CONVERSION HOMES TO LOVE MARKETING OUTCOME
AWARENESS
UNDERSTANDING
BUY-IN
ADVOCACY
BUILDS RELATIONSHIPS WITH RELEVANT & ENGAGED AUDIENCES WITH A VAST SOCIAL FOLLOWING:
• Connect with women (89%), under 30 (47%), with children under 18 in the household (33%).
ENGAGED AWARENESS:Solution: High impact rich media
ENRICHED UNDERSTANDING:Solution: Market-leading branded content
ACTIVE CONSIDERATION:Solution: Behaviourally targeted audience segments
CONVERSION:Solution: Shoppable images and videos
SOCIAL SHARES:Solution: Social media advertising
INFORMS & INFLUENCES AUDIENCES WITH OPEN AND RECEPTIVE MINDSETS:
• 44% agree Bauer brands inform their opinions on homes*
REACHES ACTIVE AUDIENCES EAGER TO ENGAGE WITH CONTENT RELEVANT TO THEIR INTERESTS:
• Home enthusiasts who are decision makers for grocery buying (73%) & travel (69%).
CONVERTS CUSTOMERS WITH PURCHASE-INTENT WITH POWERFUL & INTEGRATED AD SOLUTIONS:
• 49% notice online ads & are 38% more likely to click on ads, than the general population*
CONNECTS WITH AUDIENCES WHO ACTIVELY SHARE ADVERTISER CONTENT WITH THEIR SOCIAL SPHERE:
• 90% talk about content from Bauer brands with friends*
ACT
CONVERTS CUSTOMERSHomes to Love delivers marketing outcomes across all stages of the customer purchase journey
SOURCE: ROY MORGAN AUDIENCES, MARCH 2017.
CATEGORY OPINIONLEADERSThe Homes to Love delivers audiences with purchase intent. They are opinion leaders who are eager to connect with their categories of interest.
FASHION
Target with ‘Fashion Forward’ audience segment
Target with ‘Beauty Addict’
audience segment
Target with ‘Health & Wellbeing’
audience segment
Target with ‘Food Lover’
audience segment
BEAUTY HEALTH FOOD
• 76% Fashion & style enthusiasts, valuing quality over price
• 88% Beauty decision maker*
• 78% Would like to lose weight
• 73% Household grocery buyer,
spending $183.50 ea. week
TRAVEL
• 73% Intend to travel in the next
12 months
Target with ‘Travel Lover’
audience segment
HOMES
• 79% Are home enthusiasts
Target with ‘House Proud’
audience segment
DIGITAL ADVERTISING SOLUTIONS
Create customers with Bauer Media’s digital solutions. Connect and
engage your customers with a range of solutions, from standard display and high impact rich media formats
across desktop and mobile platforms, to videos and EDMs.
WE CONVERT AWARENESS TO ACTIONHomes to Love allows advertisers to convert customers with a broad range of powerful and highly integrated advertising solutions.
DESKTOP & MOBILEPLATINUM |PREMIUM | CLASSIC |
VIDEOTEADS | PRE-ROLL
GUM GUM
EDMSSOLUS | EDITORIAL
MOBILE RICH MEDIAIN SKIN
SOCIAL ADVERTISING SOLUTIONS
Bauer Media’s established social media audiences and content
expertise can create customers for your brand. With an unparalleled
connection to millions of Australians, Bauer delivers engaged awareness with customised social ad solutions.
NATIVE CONTENT
SOLUTIONSCreate customers with highly
integrated and audience-first native content. Bauer Media‘s native content
solutions drive maximum reach and engagement, by positioning
your brand in a highly relevant and contextual environment.
SHOPPABLE VIDEO
PODCAST
BRANDED VIDEO
INFOGRAPHIC
BRANDED ARTICLE
FACEBOOKCANVAS
BRANDED INSTAGRAM IMAGE AND VIDEO
SHOPPABLE INSTAGRAM
SNAPCHAT
FACEBOOKLIVE
BUSY MUMS ENTERTAINM
ENT
PARE
NT
HOOD
PURE LUXURY
FA
SHIO
N FORWARD
H
EALT
H A
ND WELLBEING
FOO
D LO
VERS
BEA
UTY
ADDICT
HOUSE PROU
D
BRIDE
BARG
AIN
HUNTER TRA
VEL
LOVERS
CAREERS & FINA
NCE
AUDIENCE TARGETING SOLUTIONS
Target your customers with Bauer Media’s digital audience segments. Created by profiling the behavioural
patterns of Bauer Media’s digital audiences, Bauer Media’s audience
segments allow you to advertise directly with relevant customers.
EDITORIALCALENDAR
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Seasonal Summer
(Outdoor living)
The Simple Life(Home overhaul)
Kitchen Special (Tips & trends)
Eggscelent Easter
(Entertaining inspiration)
Winter Decorating (Seasonal
trends)
Sustainably Warm
(Efficient heating)
Milan Report (Home trend predictions)
Renovating Update
(Advice & guidance)
Spring Cleaning Blitz
(Home hacks)
Summer Decorating (Seasonal
trends)
Entertaining At Home
(Entertaining inspiration)
Christmas (Seasonal
trends)
Australia Day (Entertaining inspiration)
Back to school (Homework &
study tips)Australian House & Garden: Bi-Annual
Garden Awards (Announcement)
Gardening Focus (Advice & guidance)
Mother’s Day: Gift Guides
Travel (Weekender inspiration)
You can do it! (DIY inspiration)
Bathroom Special
(Tips & trends)
Belle: ArtStart (Call for entries)
Australian House &
Garden: Top 50 Rooms
(Readers’ choice competition)Australian
House & Garden: My Ideal House
(Announcement)
Belle: Interior Design Awards
(Finalists Announcement
& Reader’s Choice
Competition)
Take 5’s single mum of the year
Father’s Day: Gift guides
Belle: Luxury Home Builders
Awards (Announcement)
Belle: Alessi Design Awards (Call for entries)
CONTACT USNSW Brigitte Guerin 02 9282 8249 [email protected]
VIC Christine Lester 03 9823 6382 [email protected]
QLD Judy Taylor 07 3101 6636 [email protected]
SA Jo Moroney 08 8267 5032 [email protected]
TO LOVE