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1PEOPLE • PRODUCTS • PROMOTION • PASSION
Media KitPEOPLE • PRODUCTS • PROMOTION • PASSION
CANADA'S PREMIERNATIONAL GROCERY MAGAZINE
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March / April 2019Vol 9 | No 2$9.95
CANADA
produceMANAGER
Night toNurture Gala
New CPMA Chair
OleenSmethurst
COSTCO’S
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PM
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September / October 2019Vol 9 | No 5$9.95
CANADA
produceMANAGER
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THEEXTRAORDINARY
EXPANSION OF
SAVE-ON-FOODS
JAMIE NELSONEVP RetailSave-On-Foods
PM
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September / October 2019Vol 9 | No 5$9.95
CANADA
produceMANAGER
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THEEXTRAORDINARY
EXPANSION OF
SAVE-ON-FOODS
JAMIE NELSONEVP RetailSave-On-Foods
PM
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July / August 2019Vol 9 | No 4$9.95
CANADA
photo6galleries
JOE FUSCO + MICHAEL ROSE
IntegratingWellness
MetroONTARIO
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May / June 2019Vol 9 | No 3$9.95
CANADA
BEVERAGEBUSINESS
On Winningthe Grocery Wars
Michael MedlineEMPIRE’S
PRESIDENT & CEOEMPIRE COMPANY LIMITED
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Nov / Dec 2018Vol 8 | No 6$9.95
CANADA
Ethnic ReportUGI AWARDS
TinaLeeTi L
T&TSupermarket’s
May / June 2018Vol 8 | No 3$9.95
CANADA
GOOD LIBATIONSwith Beverage Business
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GEORGIA MAINFOOD GROUP’S
GARY SORENSON
InternationalInnovation
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Mar / Apr 2018Vol 8 | No 2$9.95
CANADA
Night to Nurture GalaNight to Nurture Gala
produceMANAGER
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Buy-Low’sAaronBregga freshperspective
2 PEOPLE • PRODUCTS • PROMOTION • PASSION
WELCOME TO CANADA'S PREMIER NATIONAL GROCERY MAGAZINE
OUR INDUSTRY PARTNERS
• Grocery Business Magazine is an industry must-read and has earned a reputation for delivering best-in-class editorial content for the grocery industry professional.
• Supported by strong leadership, Grocery Business Magazine provides readers with industry insights from distinguished columnists, industry experts and from our experienced editorial team.
• From traditional CPG categories through focused issues covering exciting developments in Produce and Whole Health, Grocery Business is must-reading for the trade across Canada.
Co-Publisher and Executive EditorKaren James [email protected]
Co-Founder and VP Special ProjectsKevin Smith [email protected]
Editorial DirectorMary Scianna [email protected]
Sr. Director of Content and Market DevelopmentLarry Bonikowsky [email protected]
Executive Vice President Contentand Market DevelopmentDan Bordun [email protected]
Executive Vice President, Media StrategyJim Slomka [email protected]
WHY GROCERY BUSINESS IS IMPORTANT FOR YOUR TRADE MARKETING• The trade trusts the decades of experience of the Grocery Business team to update them
with the new trends and critical information they need to help run their business.• An award winning design team fully engages readers with an oversized format and
exceptional production quality to make reading a pleasure.• The largest circulation available ensures you reach the key people you need to reach.• Focused issues deliver exceptional interest from the trade in critical and emerging areas
like Whole Health and Produce (Produce Manager).
PM
# 4
22
11
02
9
September / October 2019Vol 9 | No 5$9.95
CANADA
produceMANAGER
+
THEEXTRAORDINARY
EXPANSION OF
SAVE-ON-FOODS
JAMIE NELSONEVP RetailSave-On-Foods
PM
# 4
22
11
02
9
September / October 2019Vol 9 | No 5$9.95
CANADA
produceMANAGER
+
THEEXTRAORDINARY
EXPANSION OF
SAVE-ON-FOODS
JAMIE NELSONEVP RetailSave-On-Foods
2019 Trade Advertising Per Issue*
55% more advertisingpages per average issue
*Canadian national grocery publications
THE ADVERTISERS HAVE SPOKEN! Grocery Business Delivers
A Better Reach, A Better Read, A Better Value and Better Results
4 PEOPLE • PRODUCTS • PROMOTION • PASSION
Grocery Stores 10,091
Wholesaler/Brokers/Mfg.3,851
Drug Channel1,894
Co-operative Stores 963
Mass Merchandisers 1,117
Others Allied to the field 571Convenience/Variety Stores 448Government/Food Agencies 115
CANADA’S MOST COMPREHENSIVE GROCERY CIRCULATIONCIRCULATION STATEMENT - OCTOBER 2019
Total Average Qualified Circulation 19,050
TOTAL CIRCULATION TO GROCERY STORES, WHOLESALERS/BROKERS/MFG.
Grocery Business delivers 59% more
13,942
8,758
Grocery Business
Canadian Grocer
TOTAL CIRCULATION
Grocery Business delivers 12% more
19,050
17,011
Grocery Business
Canadian Grocer
5PEOPLE • PRODUCTS • PROMOTION • PASSION
NB 442
ON 7,372
MB749
NL 432
SK953
AB 1,801
NT43 NU
27
YT31
BC 2,436
QC 3,771 PEI 108
NS 641
Foreign 244
GEOGRAPHICAL ANALYSIS
Total Average Qualified Circulation 19,050
FULL PAGE RATE
Grocery Business $7,130
Canadian Grocer $9,318
Grocery Business is 31% lower cost
COST PER THOUSAND
Grocery Business $374.28
Canadian Grocer $547.76
Grocery Business is 46% more cost efficient
6 PEOPLE • PRODUCTS • PROMOTION • PASSION
Double Page Spread*Trim Size: 18” x 10.875"With Bleed: 18.5” x 11.375”Type Safety Area: 17” x 9.875”Non-Bleed Ad Size: 17” x 9.875”
Full PageTrim Size: 9” x 10.875”With Bleed: 9.5” x 11.375”Type Safety Area: 8” x 9.875”Non-Bleed Ad Size: 8” x 9.875”
2/3 Page VerticalTrim Size: 5.5” x 10.875”With Bleed: 5.75” x 11.375”Type Safety Area: 5” x 9.875”Non-Bleed Ad Size: 5” x 9.875”
1/2 IslandTrim Size: 4.75” x 7.625”With Bleed: 5.625” x 8.625”Type Safety Area: 4.5” x 7.25”Non-Bleed Ad Size: 4.5” x 7.25”
1/2 HorizontalTrim Size: 9” x 5.375”With Bleed: 9.5” x 5.625”Type Safety Area: 8” x 4.875”Non-Bleed Ad Size: 8” x 4.875”
Photos:300 dpi, CMYK mode. Maximum density should not exceed 300.
File Formats Accepted:EPS, PDF X1, Tiff, JPG. Preferred format is PDF X1 with fonts embedded or outlined plus all pictures saved.
Colours:CMYK colours only. NO PANTONE COLOURS.
Rich Blacks:Use 100K combined with 40C to provide rich black.
Trapping:Do not perform trapping. Printer will perform trapping.
Proof:Specifications for Web Offset Publications (SWOP) certified colour proof is required. Proofs should be at 100% size of file sub-mitted, and include bleeds and trims. Grocery Businessmagazine will not be responsible for colour or any other deviation from original file without a SWOP colour proof supplied by advertiser.
Ad Material Specifications1/2 VerticalTrim Size: 4.375” x 10.875”With Bleed: 4.625” x 11.375”Type Safety Area: 3.875” x 9.875”Non-Bleed Ad Size: 3.875” x 9.875”
1/3 Page VerticalTrim Size: 3.187” x 10.875”With Bleed: 3.437” x 11.375”Type Safety Area: 2.687” x 9.865”Non-Bleed Ad Size: 2.687” x 9.875”
1/3 SquareTrim Size: 5.5” x 5.125”With Bleed: 5.75” x 5.375”Type Safety Area: 5” x 4.625”Non-Bleed Ad Size: 5” x 4.625”
1/4 HorizontalTrim Size: 9” x 2.625”With Bleed: 9.5” x 2.875”Type Safety Area: 8” x 2.125”Non-Bleed Ad Size: 8” x 2.125”
1/4 SquareTrim Size: 4.375” x 5.375”With Bleed: 4.625” x 5.625”Type Safety Area: 3.875” x 4.875”Non-Bleed Ad Size: 3.875” x 4.875”
Marketplace AdTrim Size: 3.9” x 2.75”With Bleed: 4.4” x 3.25”Type Safety Area: 3.4” x 2.25”Non-Bleed Ad Size: 3.4” x 2.25”
Artwork is provided byGrocery Business (Includes writing and design)
Trim Size: 9” x 10.875”File Requirement:PDF X1 with fonts embedded or outlined plus all pictures saved in CMYK.
Other sizes available upon request*For advertising spreads, please leave 0.375” type safety on either side of the gutter
Delivery Procedures:Email your ad file to your key contact at Grocery Business, or con-tact Larry Bonikowsky at [email protected] to arrange an alternative delivery method
Online Specifications:• Website Leaderboard Banner: 728 x 90 pixels• ENewsletter Leaderboard Banner: 728 x 180 pixels• Rectangle: 300 x 250 pixel • Ad material can be images (PNG, GIF, Animated GIF or JPG)
and should be optimized for the web at 96 DPI.• Banners can also consist of what is termed ‘3 party
agency code’. • With the exception of 3rd party agency code, the URL (i.e. link)
that the banner links to must also be supplied. With 3rd party agency code, the URL is incorporated in the code
• Flash banners can also be used but must be prepared as per Adobe’s instructions found at http://www.adobe.com/resourc-es/richmedia/tracking/designers_guide/
7PEOPLE • PRODUCTS • PROMOTION • PASSION
Advertising RatesFormat 1X 3X 6XDouble Page Spread $13,200 $12,700 $12,300Full Page $7,130 $6,825 $6,4752/3 Page $6,150 $5,950 $5,7001/2 Page Island $5,850 $5,600 $5,4001/2 Page Horizontal/Vertical $5,600 $5,400 $5,2001/3 Page $4,100 $3,900 $3,7501/4 Page $2,990 $2,890 $2,790
Special PositioningOutside Back Cover $10,200 $9,790 $9,485Inside Front Cover $9,230 $8,875 $8,465Inside Back Cover $8,210 $7,855 $7,550Inside Front Cover Spread $17,545 $16,830 $16,115
Online Rates LxW (pixels) PriceLeaderboard Banner 728 x 90 $295/per week or
$1,075/per monthRectangle Box 300 x 250
e-Newsletter Rates 1 Week 4 WeeksLeaderboard $750 $2,750Box $600 $2,000
Exclusive Single e-Blast $2,375
Regional Rates are available please contact Publisher for pricing.
8 PEOPLE • PRODUCTS • PROMOTION • PASSION
A better Reach A better Read A better Value
CANADA’SPREMIER NATIONALGROCERY MAGAZINE
grocerybusiness.ca
To reach retailers through Grocery Business magazine contact:
Dan Bordun • 416-817-5278 • [email protected] James • 416-561-4744 • [email protected] Slomka • 416-795-6275 • [email protected] Bonikowsky • 905-697-0467 • [email protected] Smith • 416-569-5005 • KevinSmith@grocerybusiness