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MEDIA KIT
ABOUT AAPC
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AAPC | WWW.AAPC.COM | 800-626-CODE (2633)
Organization Profile
Membership: Growth
ATTENDEE PROFILE
Administrator/Executive
Manager
Supervisor
22 %
26 %15 %
38 %
Membership: Profile
Health SystemHospital (Outpatient)
Large Group Practice (50+)Small Group Practice (2-10)
Medium Group Practice (11-49)Billing Company
Hospital (Inpatient)Payer/Health Plan
Solo PracticeEducational Institution
Other
0% 5% 10% 15% 20%
Membership: Workplace
2014 2015
150,000
140,000
120,000
20132012
About AAPC 1
Founded: 1988
Location: 2480 S. 3850 West, Suite B, Salt Lake City, UT
84120
Website: www.aapc.com
Media Contact: Alex McKinley 801-236-2200 x148
[email protected]
Industry: Healthcare, medical coding, billing, auditing,
compliance, and practice management
Members: More than 140,000.
AAPC (www.aapc.com) is the nation’s largest association for the
business of healthcare, with more than 140,000 members representing
health systems, hospitals, physician offices, outpatient
facilities, and payer organizations. AAPC training and
certifications validate the knowledge and expertise of healthcare
professionals in disciplines surrounding medical coding, billing,
auditing, compliance, and practice management. Industry-leading
credentials include Certified Professional Coder (CPC®), Certified
Professional Biller (CPB™), Certified Professional Medical Auditor
(CPMA®), Certified Professional Compliance Officer (CPCO™), and
Certified Physician Practice Manager (CPPM®).
111 About AAPC1
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PrintAdvertising
AAPC | WWW.AAPC.COM | 800-626-CODE (2633)
Healthcare Business MonthlyRegularly reaching our membership of
more than 140,000, Healthcare Business Monthly is filled with a
variety of industry articles and AAPC news. Article topics include
coding, billing, auditing, compliance, and practice management, and
the articles themselves are authored by national experts, often
from the AAPC membership. All AAPC members receive a subscription
at no addi-tional cost. PDFs of past issues are also archived in
the members-only section of the website, so the shelf life of each
issue is extended beyond the standard print life of a magazine.
Member readership is further encouraged by offering one free CEU
per issue, when members complete the “Test Yourself” quiz.
RatesType 1 x 3 x 6 x 12 xFull Page $3,100 $2,790 $2,558
$2,3252/3 Page $2,800 $2,520 $2,310 $2,1001/2 Page $2,400 $2,160
$1,980 $1,8001/3 Page Sq. $2,200 $1,980 $1,815 $1,6501/3 Page Vert.
$2,200 $1,980 $1,815 $1,6501/4 Page $2,100 $1,890 $1,733 $1,575
10% Off 17.5% Off 25% Off
DeadlinesIssue Space Art
Deadline DueJanuary 11/01 11/10February 12/01 12/10March 01/01
01/10April 02/01 02/10May 03/01 03/10June 04/01 04/10July 05/01
05/10August 06/01 06/10September 07/01 07/10October 08/01
08/10November 09/01 09/10December 10/01 10/10
Premium Placement:Back cover: $2,500Inside front cover:
$1000Inside back cover: $1000
Full Page Trim Size: 8.375” x 10.875” Bleed: 0.125”
2/3 Page Trim Size: 4.8125” x 9.625” Bleed: 0.125”
Half Page Trim Size: 7.375” x 4.8125” Bleed: 0.125”
1/3-page Sq. Trim Size: 4.8125” x 4.8125” Bleed: 0.125”
1/3-page Vert. Trim Size: 2.3125” x 9.625” Bleed: 0.125”
1/4 page Trim Size: 3.75” x 4.8125” Bleed: 0.125”
1/3 Page Square 1/4 PageFull Page 1/2 Page
AAPC will accept artwork in the following formats: Preferred
digital files: Acrobat PDF, created CMYK with high-resolution
images (300 dpi) press-optimized format—all images and fonts
embedded.
Accepted digital files: InDesign or Illustrator CS4 (Mac only).
InDesign files must include graphics (CMYK if color) and fonts.
Illustrator files must have fonts turned to outlines. Any other
format will be returned as unusable. All ads are subject to AAPC
approval.
For details on rates and placement contact: Jamie Zayach at
801-236-2200, ext. 191 ([email protected]) orJon Valderrama at
801-236-2200, ext. 406 ([email protected])
Live Area:Full and Half Page Sizes— 0.25” margins from trim on
all sidesThird and Quarter Page Sizes— 0.125” margins from trim on
all sides
2/3 Page 1/3 Page Verticle
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About AAPC1
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EmailAdvertising3
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About AAPC1
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EmailAdvertising3
Email AdvertisingHealthcare Business Tips &
ResourcesHealthcare Business Tips & Resources is a monthly
e-newsletter sent to more than 140,000 members and several thousand
non-members. Each Healthcare Business Tips & Resources
e-newsletter contains current news and updates to help medical
coders, billers, auditors, compliance specialists, and practice
managers stay current on issues affecting the business side of
healthcare.
CirculationHealthcare Business Tips & Resources is sent via
email on the first Friday of every month.
AAPC | WWW.AAPC.COM | 800-626-CODE (2633)
Space Reservation Deadlines
Issues Due DateJanuary December 15February January 15
March February 15April March 15May April 15June May 15July June
15August July 15September August 15October September 15November
October 15December November 15
Healthcare Business Tips & Resources Pricing
Type—150 x 175 Banner Per issue rate:
1 x $1,5003 x $1,350 10% Off6 x $1,200 20% Off12 x $1,050 30%
Off
Art SpecificationsArtwork is subject to AAPC approval (send to
[email protected] or [email protected]) and must meet the
following criteria:Accepted Formats: GIF, PNG, and JPG — artwork
may not contain any animation.
Artwork size: 150 x 175 pixels, no larger than 20Kb. Ad will be
linked to an AAPC-approved URL provided by vendor.
Targeted AAPC Member EmailsAAPC Membership list rental gives you
the option to target our members by credential, specialty, zip
code, geographical region, state, or length of credential. Rates
start at $0.25 per email address plus $0.10 per selection.Contact
Jamie Zayach at 801-236-2200, ext. 191 ([email protected])
orJon Valderrama at 801-236-2200, ext. 406
([email protected]).
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AAPC | WWW.AAPC.COM | 800-626-CODE (2633)
WWW.AAPC.COM AAPC’s website advertising offers you numerous
opportunities to target your ads to a specific audience. Our Member
Forums give advertisers access to specialty-specific coders,
billers, auditors, compliance specialists, and practice
managers—making your ad visible to those who you want most to see
it.
Website Banner Ad Type Dimensions Price*Small Vertical Banner:
220 x 80 pixels $15/CPMLarge Vertical Banner: 220 x 160 pixels
$20/CPMBase Banner: 728 x 90 pixels $10/CPMForum Banner: 728 x 90
pixels $25/CPM
*$1,000 minimum purchase. CPM = (Cost per thousand
impressions)
Placement of advertising based on availability and approval.
Website Statistics as of 11-1-14
Page Views: 7,000,000/moTotal Visits: 1,750,000/moUnique
Visitors: 850,000/mo
220 x 160
220 x 80
728 x 90
LargeVerticalBanner
Small Vertical Banner
Base Banner
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Recruitment AdvertisingLooking for great talent? Recruit from
AAPC’s growing membership across the United States. AAPC offers
several effective ways to advertise employment to our members,
including job postings and targeted, specialty-specific campaigns
for certified professional coders, billers, auditors, compliance
specialists, practice managers, practice administrators, office
managers, revenue cycle managers, health-care business educators,
and consultants.
Options for Recruitment AdvertisingHealthcare Business Monthly
Print Recruitment AdsSee information on the Print Advertising page
at: www.aapc.com/advertise/display-advertising.aspx for specific
sizes, specifications, due dates, and rates.
Website Recruitment AdsAAPC offers a variety of ad sizes and
placements to optimize exposure to your ad. See information on the
Website Advertising page at:
www.aapc.com/advertise/website-advertising.aspx for specific sizes
and rates.
Targeted AAPC Member Emails
Contact Jamie Zayach at 801-236-2200, ext. 191
([email protected]) orJon Valderrama at 801-236-2200, ext. 406
([email protected]) for rates on job listing emails to AAPC
members based on their geographical location, credential, or
specialty. See information on the Email Advertising page at:
www.aapc.com/advertise/email-advertising.aspx.
Exhibiting at AAPC ConferencesLooking for some face-to-face
recruiting opportunities? See our Exhibiting Opportunities page at:
www.aapc.com/advertise/exhibiting-opportunities.aspx for more
information on registering for a booth at one of our national or
regional conferences.
Recruitment Advertising
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AAPC | WWW.AAPC.COM | 800-626-CODE (2633)
ConferencesAAPC conferences offer exhibitors an opportunity to
target the cream of the crop among AAPC’s 140,000 members. Both the
national and regional conferences bring a variety of decision
makers and strong influencers within the medical business
community. Our membership is comprised of medical coders, billers,
auditors, compliance specialists, healthcare revenue managers,
pratice and office admin-istrators/managers, and other healthcare
professionals representing a variety of physician offices, clinics,
facilities, payers, educators, and consulting firms. For more
information on exhibiting or sponsoring at an AAPC conference,
please go to:
www.aapc.com/advertise/exhibiting-opportunities.aspx
AttendanceProfessional medical coders, billers, auditors,
practice administrators, revenue cycle managers, and compliance
officers, perform a wide variety of job responsibilities within the
health care system and are diverse in their specialties. The common
goal is upholding a higher standard for health care management.
AAPC members and conference attendees rely on current
information, products, and services to remain on the cutting edge
within the rapidly growing health care environment. The exhibit
area at AAPC’s National Conference provides every attendee with the
opportunity to observe new products, publications, software, etc.
and speak with each company’s representatives face-to-face.
As an exhibitor at an AAPC conference, you will have the
opportunity to meet with key decision makers, as well as powerful
influencers, from a large variety of backgrounds including:
More than 90 percent of the attendees are AAPC members with the
majority holding an AAPC creden-tial. AAPC Conference attendance
averages 3,000 for the national and 800–1000 for the regional.
• Physicianoffices• Small/largemedicalgrouppractices• Clinics•
Facilities• Compliancegroups• Auditinggroups• ASCs
• Specialtygroups• Outpatientfacilities/hospitals• Payers•
Educators• RevenueCycleManagers• ConsultingFirms•
MedicalBillers
Exhibiting DetailsThe AAPC conference offers unopposed
exhibiting time for your company to meet with conference attendees.
The opening reception with the exhibitors, and most scheduled meals
are provided directly in the exhibit hall, which encourages
attendees to visit the representatives of each of the exhibiting
companies.
Sponsorship OpportunitiesFor increased visibility, exposure and
impact, companies may take advantage of one of the numerous
sponsorship opportunities AAPC has available. More information may
be found in the conference prospectus.
More InformationFor details and pricing contact: Jamie Zayach at
801-236-2200, ext. 191 ([email protected]) orJon Valderrama at
801-236-2200, ext. 406 ([email protected])
CEU Vendor DetailsAAPC grants prior approval for continuing
education programs based on the relevance of the program content to
the medical coding, billing, auditing, and reimbursement
professions.
Educational materials must be pre-approved for continuing
education units (CEUs) by AAPC to be valid for award of CEU
credit(s). For more information, go to:
www.aapc.com/medical-coding-education/help/ceu-help-vendors.aspx.
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