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Media Kit2H 2015
Media KitH1 2016
1
www.studentedge.com.au 2
www.studentedge.com.au 3
So Who Are We?Student Edge was founded in 2003 by students who recognised the challenges faced by young people on a range of issues such as cost of living, student life, access to part-time work, and career guidance.
Since then, we’ve grown in popularity not only in our home state of Western Australia, but nationally as well. With over 800,000 registered members, Student Edge is the largest member-based organisation of high school and tertiary students in Australia.
Student Edge helps to make student life easier with:
• big deals from big brands• resources to find part-time jobs• exclusive competitions and surveys• educational videos on a variety of careers• member only events; and• much more!
Student Edge believes in harnessing the power of the student community to support each other and give our Youth an Advantage.
56%Aged 18-25 earn
over $400 a month3
35%Aged 12-17 earn
over $100 a month3
700,000YouTube Views5
160,000+Facebook Likes4
500,000Mobile Numbers1
Our Members
53%Female
47%Male1
41%aged 12-17
59%aged 18-251
350,000+Opt-in Email Subscribers2
12,000New Members per Month2
800,000+Members Nationwide1
Source: 1. Student Edge data, Mar 2016; 2. Student Edge data, Mar 2016; 3. Student Edge Megasurvey, Mar 2016; 4. Facebook, Mar 2016; 5. YouTube, Mar 2016 www.studentedge.com.au 4
Source: 1. Student Edge Megasurvey, June 2014; 2. Student Edge Career & Work Readiness Survey, February 2014; 3. Student Edge Microsoft Survey, Dec 2013 www.studentedge.com.au 5
“We live at home, but we get around!”89% live at home with their parents.
31% own a car.1
“Cash is still KING.”32% say they never use an ATM, 19%
say they’d rarely or very occasionally
use one.1
“We want financial independence!”41% currently engaged in some form
of full-time, part-time or casual work.
45% not currently working but intend
to in the next 12 months.1
“Careers and university education are important.”99% say it’s important to be planning
a career at this point in their lives.
81% believe completing uni improves
chances of getting a job.2
“We feel the need for speed! And data.”69% say having a 4G connection is
important. 82% say having data
access on their phones is vital.1
“We can’t live without our phones and social media!”70% have mobile phones.1
51% place social media as their #1
online activity.3
Top 10 interests
Source: Student Edge Megasurvey, June 2014
97%
93%
89%
78%
67%
66%
55%
54%
52%
45%
Movies/TV (especially Comedy)
Music (especially Top 40/Pop)
Travel
Reading (especially Fiction)
Social Issues
Gaming (epecially Action Games)
Photography
Food & Nutrition
Health & Fitness
Sports
How cool stuff on the internetis communicated
70%
67%
47%
Social Media
Word of Mouth
SMS
www.studentedge.com.au 6
Got something to say about these topics? Our members are all ears, and ready to SPREAD the word!
Stuff Our Members Like
www.studentedge.com.au 6
Often the first piece of plastic an Australian teenager gets, the Student Edge card not only gives them a sense of belonging, it also unlocks a wealth of deals across many leading retailers, making student life more affordable.
www.studentedge.com.au 7Source: Student Edge Megasurvey June 2014
70% 22%use their Student Edge card at least once a month. use their Student Edge card at least once a week.
...and many more!
The Student Edge Card
Members can locate deals near them, and the App can be presented in place of the traditional plastic card.
www.studentedge.com.au 8
Student Edge The App
www.studentedge.com.au 9Source: 1. Google Analytics Mar 2016; 2. Student Edge Megasurvey, June 2014
Carrier 100%
86%visit studentedge.com.au at least once a month.2
visit studentedge.com.au at least once a week.232%
750,000+Page Views1
4 mins 23 sec Session Duration1
3.5Pages/Session1
42%Mobile Traffic1
165,000+Unique Visitors1
The Student Edge Website
Our ServicesOur Services
www.studentedge.com.au 10
Join Now!
View competition Terms &Conditions
Brought to you by
View this e-mail online. You are receiving this email because you signed up at studentedge.com.au. To keep receiving our tailored emails make sure to add [email protected] to your address book and keep your contract details updated.
For privacy and email information see our privacy policy. This enews was constructed tirelessly at the Student Edge Office, Student Edge Suit 2/460 Roberts Rd Subiaco, WA 6008 Australia.
Carrier 100%
Carrier 100%
www.studentedge.com.au 11Source: Student Edge data, correct as at Mar 2016
Have you noticed these insights into our members throughout this document? We have lots more info about the behaviours and preferences of our members, so ask us!
YouthInsight - Powered by Student Edge
YouthInsight is THE authority of Australia’s Gen Y and Z, providing insights for many of Australia’s leading organisations.
Offering unrivalled access to 800,000+ 12-29 year olds, Student Edge has built Australia’s only youth-focussed research panel.
YouthInsight offers a strategic research approach: by unlocking their thoughts, behaviour and motivations we help clients to see the world through the eyes of young people and leverage this insight to create growth.
www.studentedge.com.au 12Source: Student Edge Megasurvey, June 2014
350,000 opt-in email &500,000 mobile subscribers.
read a Student Edge email at least once a week.
SMS/Text at least once a day.
73%
80%
Messages can be targeted by age, gender, location & more.
HOME DEALS COMPS JOBS CAREER MAGAdvantage: Youth
eNews issue 230Can’t view this email? | Update your member details
Dear Scott,It’s been a massive month at Student Edge, with screenings of Project Almanac across the country (not to mention our International Food Day in the office, pictured above).vv
Score a MacBook AirWould a free MacBook Air make the school year easier on you? It would? In that case, we’re here to help.
Competition ends March 19, so put on your thinking hats and enter now!
Score double passes to Borat: Cultural Learnings of America for Make Glorious Nation of Kazakhstan
MicrosoftUp to 25% off online
We ThisCarrier 100%
Student Edge ContactMessages
Goodbye contracts! Hello 3GB. Grab a $50 Red SIM today & save 50% off your 1st month. Data in Oz. T&C apply. More info vfau.co/sim Optout sms STOP to 0409336564
SendText Message
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A S D F G H J K L
Z X C V B N M
return
W E R T Y U I O P
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eNewsletters, Partner Emails & SMS
Advertise With Us Online
Ads help keep Student Edge free
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Career Videos Employer Listings
Native Content Deals and Competitions
Campus Visits
Co-registration/ Lead Generation
ASOS: get Oz exclusives, discounts & newness first
Want to hear about the latest styles landing on ASOS before anyone else? Yeah you do! Get the scoop on new collections, style news and special offers straight to your inbox every week, plus hear about our win-big competitions before anyone else does. Excited? Get in!
Check out ASOS’sTerms and Conditions | Privacy Policy
Sign me up for ASOS goodness!
STA Travel: deals, events and competitions
By joining our email family you will get weekly access to flight offers; travel information; touring discounts; events and competitions! We love nothing more than helping young people travel around the world, set off on a working holiday, or just take a cheeky short break from school. Join today to start putting your dreams into reality.
Check out STA Travel’sTerms and Conditions | Privacy Policy
Please contact me in regards to STA Travel
Get 70% off the complete Adobe Creative Cloud
Students get the complete Creative Cloud for just $14.99 per month. Upgrade your resume, hone your skills and see how other young creatives around the region #madeit with Creative Cloud.
www.studentedge.com.au 14
Connect Deeper With Students
Let Us Help You Connect With Australia’s Students1300 843 334 (1300 THE EDGE) studentedge.com.au