Media Kit 2017Time Out Australia

© 2017 Print & Digital Publishing

We believe in a life of cultural exploration and social adventure.

Time Out exists to inspire you to lead a richer life, to know our

city, and to have more fun.

We are an independent guide to what to watch, read, laugh at,

eat, drink and experience in your city.

Our Why

Time Out a global brand

A global network

Time Out is the authority on entertainment, events, and everything that’s happening in the most exciting cities in the world. We reach more than 39 million people, in 89 cities, in 38 countries every month, through a range of media channels, we provide our readers with everything they need to know to make the most of their cities.

Winner of the 2010, 2011, 2013 and 2014 PPA Awards for International Consumer Media Brand Of The Year.

Time Out Australia launched in 2007, and has grown rapidly ever since.

A global audience of

39,000,000+

Audience

Audience Demographic

59%Female

Data derived from Nielson Time Out Audience Survey + Nielsen Consumer and Media View + Nielsen Australian Online Consumer Report

41%Male

86%Aged between 18-44

89% of our audience are influencers within their social circles

88% use Time Out for food and drink

recommendations

49% dine at a Time

Out-listed restaurant at least once a week

48% drink at a Time Out listed bar at least

once a week

78% Use Time Out for a critical

recommendation

53% of our

audience earn over $70,000

89% purchase goods

online at least once a month

71% Of our

audience are SINK or DINK

Audience Numbers

Digital

Ave. Daily unique browsers - nationalAustralian browsers (devices), not people

49,361Monthly unique audience - nationalAustralian people, not devices

546,000Monthly page impressions - national Australia only

5,373,292

Newsletter

SydneyActive subscribers

81,000+MelbourneReadership

57,000+Av. open rate

24.2%

Av. click through rate

30.1%

Digital data: Derived from Nielsen and Google Analytics January 2017 Newsletter data: Derived from Teradata January 2017

Social

FacebookNational likes

181,000+InstagramNational followers

146,000+TwitterNational followers

282,000+

Audience Competitor numbers

We are the clear leader in our direct competitive space, with a median Unique Audience 32% bigger than the Urban List, 92% bigger than Broadsheet

and 162% bigger than Concrete Playground.

Source: Nielsen Digital Ratings (Monthly), March 2016–March 2017

Products

Engaging display solutions

Time Out websites create a fully interactive off-the-page experience providing deeper, richer content for the city enthusiast. Time Out’s mobile sites include intelligent location based features so mobile users can find what they need or be inspired to do something else.

Products Desktop and mobile

Standard rich content LeaderboardATF MRecMid MRec Mobile Display Mobile LeaderboardMobile MRECRich media executions attract a CPM surchargeSection and content targeting Target your ads to your target market by section or by content.

Premium Desktop Display Billboard ATF Half Page

High impact placement SkinBillboardHalf PagesMRecsLeaderboardMobile Leaderboard

A cross platform approach

We create branded content solutions – from short listings to full custom-published guides – through the innovative application of our brand attributes, motivating engagement by speaking to our audience in a voice they can relate to.

With editorial, design and production by Time Out’s esteemed Content team, branded content offers you an opportunity to connect with our audience, through our voice.

● Articles that inspire our audience to experience their city

● Solus eDM● Image-rich list features● Newsletter eDM● Video

Products Branded content

The weekly social planner

Newsletter display

Newsletter advertising sneaks you under the covers with Sydney and Melbourne’s most active urbanites. Our active subscribers receive Sydney and Melbourne’s original and best weekend planner, at 3pm every Thursday.

Each month we also produce targeted newsletters to appeal to specific reader interests.

Solus

Our solus newsletters give you 100% share of voice, through a proven combination of branded content and brand association.

Products Newsletter

The globe on the go

The Time Out app for iOS and Android allows our audience to make the most of their city, while on the go.

Features include:

● Enhanced location-based search for social planning

● Shortcuts to instant inspiration from the editable homescreen

● Editors’ picks ● Easy booking for tickets and reservations● Uber pick-up integration

Products Time Out app

Time Out – Discover your CityBy Time Out Digital Ltd

Fingers on the pulse

Time Out is a global brand with a hyper-local feel. Our social media tone and use of imagery reflects this and is adapted specifically to each social channel’s audience across Facebook, Instagram and Twitter.

Products Social media

FacebookNational likes

181,000+InstagramNational followers

146,000+TwitterNational followers

282,000+

Video on the go

Time Out’s platform allows you to embed your video advertising within our content. Video commences once the user is below the fold, while sound is activated on mouse-over. Consumers can engage with the video, click through to desired landing pages and these units are present on all article pages.

       

Products Video

Curated publications

Magazines

Each month in Sydney and Melbourne we curate and package the best of city life, for our audience of social adventurers and cultural explorers. Expect independent reviews and previews across art, film, food and drink, music, theatre and more.

Guides

Annual Guides - Bar Guides Branded Content

Products Print

Custom Publishing

These bespoke branded content publications are a great way to achieve deep engagement with the reader, with editorial, layout, design and production by Time Out’s esteemed content team in consultation with the client.

Custom print guides can be distributed with Time Out magazines.

Products Print

Call us the fun doctors

Time Out can deliver an array of experiential products ranging from activations, to private parties, film screenings, tours, festivals, sneak peeks and more.

We work with your brand objectives to deliver a unique consumer experience and to make your brand stand out from the crowd.

Activation packages include:

● Event conception and curation● Event management● Creative direction and design● Supporting media and PR● A dedicated team of experts● Access to a highly influential audience● Post campaign reporting

Products Activations

Celebrate success

At Time Out we know to how celebrate success. For the past 10 years, our unique Award events have consistently delivered a high-quality, high-profile experience, supported by promotion across Time Out media, and our well-established PR network.

Across Sydney ad Melbourne, our portfolio of annual Award events includes: Time Out Bar Awards (January), Time Out Pub Awards (May) and Time Out Food Awards (August).

Sponsorship packages include:

● Access to an influential trade and consumer audience● Category exclusivity● Strategic on premise exposure and branding● Positive PR● Brand insights● Post campaign reports

Products Award events

© 2017 Print & Digital Publishing