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1-503-671-6453 One Bowerman Drive, Beaverton, OR 97005 www.nikeinc.com

FOR IMMEDIATE RELEASE

Contact:

Dean Stoyer

Global Director of Communications

Nike, Inc.

1-212-367-4447

www.nikeinc.com

NEW SERIES OF NIKE NATIONAL TEAM KITS RECALL CLASSIC CULTURAL

IMAGERY WHILE UTILIZING ENVIRONMENTALLY FRIENDLY MATERIALS

BEAVERTON, OR- April 3, 2012- Nike has launched an extension of its international football

(soccer) line, entitled Nike Footballers Heritage. Inspired by the successes of the Nike Pro

Combat collegiate football system of dress, the Footballers Heritage line seeks to celebrate

the various cultures, histories, and relevant images of four selected national teams (The United

States, Brazil, the Netherlands, and France) by dressing them in uniquely designed team kits to

be worn in friendly matches this coming summer across the world.

The United States, Brazil, the Netherlands, and France will each play one exhibition match while

wearing the new kit. The goal of the Footballers Heritage line is to provide a blank canvas

upon the shirt to fully communicate each countrys culture, history, and football successes. To

achieve this, the manufacturers mark and player number (which usually appear on the front of

the shirt) have been moved to the sleeves. This allows the shirt to take on an organic nature to

tell the story of each footballing nation. These uniforms strive to create a strong, unique, and

relevant visual image upon the field. Nike hopes to inspire both the players who don the uniform

today, as well as each nations athletes of tomorrow. Nike recognizes the pride and importance

in wearing the shirt of ones country on the international stage. The Footballers Heritage line

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seeks to blur the lines between the players who wear the kit, and the nations people who look to

them for inspiration.

As a commitment to the values Nike holds as a global brand, each team uniform will continue to

be made exclusively from recycled material. On average, each kit (shirt and shorts) is

constructed out of approximately 13 recycled water bottles. The uniform continues to become

lighter with each generation, and this model continues the trend. The garments are about two

thirds the weight of the previous generation of team uniforms. In line with any Nike piece, the

garments feature Nike Dri-FIT technology, strategically located mesh panels, and laser cut holes

to maintain and regulate player body temperature, as well as to move sweat away from the body.

The new line has already received the stamp of approval from United States international Clint

Dempsey. Dempsey weighed in on the matter, saying, Nikes new Footballers Heritage line

does a fantastic job of visually telling the story of each nation. I respect the influences and past

achievements which have inspired the uniforms. It doesnt hurt that the kit is lighter than ever

and made from recycled material. I look forward to wearing the U.S.A. kit in our upcoming

game against Brazil this summer.

Nike expects the one-off kits to generate more attention for the upcoming games. The company

is hoping the exhibition matches will lead to high demand for replica versions of the Footballers

Heritage jerseys.

About Nike, Inc.

Nike, Inc. is a global athletic footwear, apparel, and equipment company based out of Beaverton,

Oregon. Nike strives to constantly innovate and revolutionize the world of athletics. A three

time Fortune 100 Best Companies to Work For recipient, Nike is often looked to as the premier

leader in athletics.

For further information, visit www.nikeinc.com or call 1-212-367-4447.

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FOR IMMEDIATE RELEASE

Contact:

Dean Stoyer

Global Director of Communications

Nike, Inc.

1-212-367-4447

www.nikeinc.com

NEW ONE-OFF NIKE NATIONAL TEAM KITS CELEBRATE CULTURE, PASSION,

AND FOOTBALL SUCCESSES WITH UNIQUE VISUAL IMAGERY

BEAVERTON, OR- April 3, 2012- The new Footballers Heritage line Nike launched

celebrates the culture, passion, and successes of four selected international soccer teams. The

project was inspired by the success and uniqueness of the Nike Pro Combat collegiate football

system of dress. The United States, Brazil, the Netherlands, and France will each debut the

uniforms in an exhibition game later this summer at locations to be determined across the globe.

The primary purpose of the Footballers Heritage line is to provide a unique platform to tell the

stories of the four national soccer teams by using strong visual imagery and graphics which are

relevant and exclusive to the respective countries. Imagery may be derived from a nations

cultural symbols, points of pride, significant colors, and past successes in football.

The United States Heritage kit has various sources of inspiration. The off-white shirt color

comes from athletic looks from generations past. The retro crest and sash running from shoulder

to waist are directly influenced from the 1-0 shock win over England in the 1950 World Cup.

The betting odds favored England 500-1 in that match and it still remains an important source of

pride in American soccer history. A red, white, and blue stripe is incorporated into the sash and

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collar. This visual was directly influenced from the spirit of Americana, such as Fourth of July

banners and pennants. A unique team slogan, Indivisible is placed where a players name

typically appears. Subtle imagery as the Dont Tread on Me snake and shorts stripes inspired

from the 2006 World Cup are also seen upon the new kit.

The Brazil uniform is directly influenced from their soccer federations crest. The blue shirt is

the background for a large yellow and green cross. In the center, CBF represents the

Confederao Brasileira de Futebol, or the Brazilian Football Confederation as it is known in

English. The team specific slogan Canarinho is placed upon the players upper back and five

stars are located on the reverse of the shorts- signifying Brazils five World Cup victories.

The Netherlands kit is directly influenced from a uniform worn during a successful run at the

1974 World Cup. An oversized crest is placed upon above the heart, reminiscent of the old look.

In typical Dutch fashion, the colors consist of orange and black. The Dutch flag may be red,

white, and blue, but orange is the symbolic color of the Dutch Royal Family (House of Orange-

Nassau) and has been worn by the Netherlands in almost all international soccer competition.

The nickname Oranje, as they are affectionately called, adorns the players upper back.

France will debut a look of their familiar blue shirt, white shorts, and red socks. However, the

uniform finds its inspiration from a successful 1998 World Cup victory as hosts of the

tournament. The kit that it is loosely based upon had a thick red stripe with thin white stripes

below it. The Heritage kit uses the power and fluidity of the crest to create a modern

interpretation of the 1998 look. The phrase Les Bleus take hold where the players name

typically goes as a symbol of team unity.

About Nike, Inc.

Nike, Inc. is a global athletic footwear, apparel, and equipment company based out of Beaverton,

Oregon. Nike strives to constantly innovate and revolutionize the world of athletics. A three

time Fortune 100 Best Companies to Work For recipient, Nike is often looked to as the premier

leader in athletics.

For further information, visit www.nikeinc.com or call 1-212-367-4447.

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IF YOU HAVE A BODY, YOU ARE AN ATHLETE

Nike is a global athletic footwear, apparel and equipment company headquartered out of

Beaverton, Oregon. It is often looked to and regarded as the leader in athletics. A three time

Fortune 100 Best Companies to Work For recipient, Nike constantly aspires to innovate,

revolutionize, and improve the gear athletes use and need to succeed. Founded in 1964 (as Blue

Ribbon Sports, later Nike in 1978), Nike currently operates in over 160 countries, totaling more

than 35,000 employees. It is Nikes belief that if you have a body, you are an athlete. This

motto is also reflected in Nikes mission statement, to bring inspiration and innovation to every

athlete in the world.

A wide array of owned subsidiary brands encompasses Nikes brand portfolio in

impressive fashion. Well known and respected brands such as Cole-Haan, Converse, Inc.,

Hurley International LLC, Nike Golf, and Umbro Ltd add significant value to the overall Nike

brand. Nike ownership of Cole-Haan is the longest standing of all the subsidiaries, dating back

to the acquisition in 1988. 2002 and 2003 saw Nike acquire Hurley International LLC and

Converse, Inc., respectively. In early 2008, Nike bought Umbro Ltd in a deal approximated at

$600 million dollars. Umbro is a well known English sportswear company based out of

Manchester, specializing in football (soccer) equipment and apparel.

Today, Nikes products and services encompass a wide variety of sports and interests.

From supplying gear to a local youth league to equipping the entire National Football League,

Nikes reach as a global athletic footwear, apparel, and equipment company is far reaching.

From the first shoe built by co-founders Bill Bowerman and Philip Knight, to the introduction of

the Swoosh in 1971, Nike has built itself into a mainstay and frontrunner in the world of

athletics. With an ever expanding offering of products and services, Nike continues to

revolutionize the way athletes view the game.

Sources: www.nikeinc.com

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FACT SHEET

Overview

Company Name:Nike, Inc.

Product Line Name: Footballers Heritage

Headquarters: Beaverton, OR 97000-97099

CEO: Mark Parker

Footballers Heritage Vision and Overview

To celebrate the beauty of international football (soccer) by recalling the culture, history,

and successes of each country through strong, unique national symbols upon a 100%

environmentally friendly product offering.

Mission

To bring inspiration and innovation to every athlete in the world.

Achievements

Three time winner Fortune 100 Best Companies to Work For.

Named one of best American companies with Human Rights Campaign for LGBT

workers for a ninth consecutive year.

Awarded tenth upon Corporate Responsibility Magazines 100 Best Corporate Citizens

List of 2011.

Newsweeks 2010 Green Rankings: #1 for green score, #2 for reputation score.

Contact

Dean Stoyer

Global Director of Communications Telephone: 1-212-367-4447

Nike, Inc. Email: [email protected]

One Bowerman Drive www.nikeinc.com

Beaverton, OR 97005

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THE INSPIRATION BEHIND THE FOOTBALLERS HERITAGE LINE

The Nike Footballers Heritage line began to take place in the late months of 2011. As

another collegiate football season came to a close, Nike was wrapping up yet another edition of

the Pro Combat Rivalry line. This special line of college football apparel featured newly

designed uniforms, tee shirts, caps, gloves, shoes, and more. Every item was custom tailored to

the unique identity and culture surrounding a selected group of schools. These exclusive designs

brought much hype and attention to both Nike, as well as the various participating schools.

Usually, the program chooses to focus upon one or two key aspects that are held dear to the

school or American football team.

This customized approach to sporting equipment led to the inspiration behind the

Footballers Heritage program. Nike recognizes the level of pride and spirit when wearing the

soccer shirt of ones home country. It is an achievement to represent ones country, but to also

succeedand achieve while doing so sets the great players apart. Nike has decided to use the

success of the Pro Combat Rivalry line to establish a similar line for international soccer. The

symbolism used throughout the program will be reminiscent of past glories, culturally relevant

icons, important national colors, and so on.

As the mission statement of Nike, Inc. is to bring inspiration and innovation to every

athlete in the world, it seeks to extend this ideology to the football world. The teams of the

U.S.A., Brazil, the Netherlands, and France should not only aspire to succeed in todays world of

soccer. These federations, partnered with Nike, have chosen to inspire the players who will wear

the special Heritage kits, as well as the players of tomorrow who share the same dream.

It is of the hope that when the players pull on the special shirts, they can appreciate and

respect the successes achieved before them, and in turn inspire them to reach their full potential.

Sources: www.nikeinc.com

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POTENTIAL NEWS STORIES FOR PRESS MEDIA

New Nike football kit line celebrates heritage and culture

Explains the inspirations and iconic imagery which influence the new team uniforms.

From the water bottle to the soccer field: Nikes new soccer uniforms

Highlights the recycled material used to construct each kit. Each uniform made from

approximately thirteen recycled water bottles.

Unique football team imagery takes the international stage

Informs consumers of the creative visuals which adorn the teams shirts.

New Nike soccer kits generations in the making

Explains that the newest product line has been generations in the making. This is due

to the constantly evolving history and culture surrounding each national soccer team.

The science behind soccer

Describes the technological advances in the modern day soccer uniform. Explains the

reduction in material weight and inclusion of strategically placed mesh panels and laser

cut holes for ventilation.

IMAGE SUGGESTION FOR PUBLICATION

Include a shot of the players from each country wearing the uniform. Use a tag line below

saying International stars Clint Dempsey, Neymar, Florent Malouda, and Arjen Robben model

the Footballers Heritage kit from Nike.

Use the visual graphics at the end of this press kit provided by Nike. Include a caption such as

New Nike international kits exemplify culture and heritage of each country.

Use imagery of the uniforms combined with pictures of water bottles to reinforce the fact that the

garments are constructed out of recycled water bottles. A potential subtitle, Each Nike team kit

is constructed of about 13 recycled water bottles.

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MEDIA LIST

1. ESPN

Contact: ESPN Communications

Email: [email protected]

Phone: 1-888-549-ESPN

2. Sports Illustrated

Contact: Scott Novak, VP Communications


Phone: 212-522-2687

3. Soccer By Ives

Contact: Ives Galarcep, Blog Owner


Phone: Not available

4. Fox Sports

Contact: Lou D'ermilio, SVP Communications

Email: lou.d'[email protected]

Phone: 212-556-2573

5. The Original Winger

Contact: Brian Dunseth, Blog Co-owner


Phone: 818-404-1433

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6. Soccer Bible

Contact: Soccer Bible, General Contact



7. MSNBC

Contact: MSNBC, Public Relations


Phone: 212-664-3720

8. The American Outlaws- U.S. Soccer Supporters

Contact: Justin Brunken, VP


Phone: 402-601-9188

9. Washington Post Sports

Contact: Washington Post, Public Relations


Phone: 202-334-7350

10. Washington Post, SoccerInsider

Contact: Steven Goff, SoccerInsider



11. U.S. Soccer

Contact: Grace Kim, U.S. Soccer Representative


Phone: 312-7142955

12. Freshness Magazine

Contact: Complex Media Network


Phone: 212-868-7500

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13. GolTV

Contact: GolTV, Public Relations

Email:[email protected]

Phone: 786-866-3932

14. Soccer America Magazine

Contact: Doug Murdock, Editor in Chief and General Manager


Phone: 510-374-2967

15. Fox News

Contact: Brian Lewis, Executive VP Corporate Communications


Phone: 212-301-3331

SOCIAL MEDIA

Nike will utilize their mobile smartphone application Nike BOOM to create a hype campaign.

The smartphone application will countdown the unveiling of each teams uniform with small

teaser released advertisements increasing interest in the product. When each team is revealed, an

interactive experience will allow users to explore details and features of each teams kit. As an

incentive for using the application throughout the launch of the Footballers Heritage line, Nike

will offer a unique free shipping code valid towards the purchase of a specific countrys shirt.

An integrated marketing and promotional approach will be used through both Facebook and

Twitter. Facebook users will become connected to their country via an application upon the

Nike and Nike Soccer pages. A contest based upon the history, culture, and former players of

each team will run for the length of the campaign. This will culminate on the day of the Heritage

lines unveiling. 5 winners from each country will receive their respective nations shirt. A

Twitter campaign will also run with the intent of increasing interest and awareness of the product

line. Twitter users may choose to display the identifying visuals of their respective country in

their profile avatar. A hashtag campaign will also run with the tag: #footballersheritage. Twitter

users will also be encouraged to connect with the Facebook contest and Nike BOOM mobile

application.

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RELEVANT

IMAGERY

(all graphics created solely and exclusively by Andrew Albrecht Wagner, 2012)

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UNITED STATES FOOTBALLERS HERITAGE KIT

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BRAZIL FOOTBALLERS HERITAGE KIT

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NETHERLANDS FOOTBALLERS HERITAGE KIT

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FRANCE FOOTBALLERS HERITAGE KIT

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Documents

Media Kit PDF New