Upload
others
View
1
Download
0
Embed Size (px)
Citation preview
MEDIA KIT & RATE CARD 2019
Mountainbike.be continues to evolve.Since its launch in 2000, Mountainbike.be has grown into the largest mountain biking communi-ty in the BeNeLux region.
In recent years, the digital world has undergone a true revolu-
tion, with a continuous stream of innovations. With this in
mind, we always try to provide our visitors with the most
user-friendly tools, whether on the web, mobile or with our
handy App. Every platform of Mountainbike.be is uniquely
designed to bring the most useful information to cyclists.
With a daily reach of around 8,000, with 20,000+ unique
visitors in the fall and winter months, Mountainbike.be
ranks amongst the largest cycling media groups in the
BeNeLux region.
Partnering with Mountainbike.be, how does that actually work?
Those who have already worked with us are a bit familiar with
our approach. Or better yet, they know what we stand for.
In order to meet advertiser or agency expectations, it is
important for us to communicate as transparently as possi-
ble about how we work. This avoids any unpleasant surprises
down the road.
2000desktop version
creation
Spring2015
mobile versionlaunch
June2015launch of
calendar application Android
August2015launch ofthe IOS
calendar application
INDUSTRY LEADERS FOR 18+ YEARS
We strongly support the slogan "Share to multiply".
Knowledge has that special property of growing when it’s
shared. Exchanging knowledge, experience and insights is
guaranteed to lead to better results. That’s why we are
always available to our advertiser. By sharing information, it
helps to ensure deeper, more thorough market research and
analysis in both campaign results and also in our own data
and insights.
Mountainbike.be helps you to efficiently bring your brand,
products and organization to the attention of your target
audience.
We already received the confidence of:Alpinesingletrack • Andorra • Barracuda • BBB Cycling • Bike-to-Travel • Birzman • Broederlijk Delen • Enervit • Canyon • Castelli •
DMT • D'Store • First Class Nutrition • Flowtrack Bike • FSA • Get the Outdoor in • G-Skin • Kilimanjaro Bike Trail • Kipeo • Lazer •
Merida • Mondraker • NoDrugs • NowCompany • Polar • QM • Roc du Maroc • Scott • Sealskinz • Selle San Marco • Shimano •
Sportful • Sportune • Sunparks • Teamkleding.be • Trek • Velofollies • Wiley-X...
Midsummer2019
launch ebikenieuws.be & -.nl website,desktop & mobile version
+ update app Android & IOS
REACH BASED ON LANGUAGEDutch: 89%
Other: 2,4%English: 8,6%
REACH BASED ON LOCATIONBelgium: 87%
Other: 4%Netherlands: 9%
19.039
91.357*
679.161*
Downloads (Android and iOS)
Sessions average each month (Android and iOS)
Page views average each month (Android and iOS)
Ø 1.757.496pageviews/month
Ø 453.899visitors/month
Ø 391.030UNIQUE visitors/month
Ø 3,9pages/visit
VISITORS PAGES PAGE VIEWS
CALENDAR APP REACH
MOUNTAINBIKE.BE WEBSITE
4 pag. 3,7 pag. 3,8 pag.
desktoptabletsmartphone
Ø 3,75 pag.mobile
46%mobile
54% 31,5% 14,5%
desktop
tabletsmartphone
46%mobile
*Data on base of 15.11.2017 till 15.11.2018
*Data on date of 11.2018
REACH DESKTOP & MOBILE
+ 47%GROWTH SINCE
11.2017
+ 45%GROWTH SINCE
11.2017
Ø 12.856UNIQUE visitors/day
desktop
tabletsmartphone
45% 59% 41% 25% 14% 16%forum forum forumcontent content content
Ø 57.781page views/day
53,9%desktop
Ø 936.498page views/month
52%desktop
Ø 231.314visitors/month
Ø 215.209UNIQUE visitors/month Ø 4,04 pag.
desktop
Ø 3,9pages/visit
VISITORS PAGES PAGE VIEWS
Practical and complete.Mountainbike.be serves as the ultimate reference for
off-road cyclists. It has the most comprehensive organized
cycling events calendar for Belgium and the Netherlands. In
addition to providing the most complete calendar available,
and the absolute latest news from the MTB peloton, Moun-
tainbike.be also examines the latest products including
those so new that they are not yet available on the market.
Mountainbike.be was created in 2000. Since then, the site
has undergone many facelifts. Even during times of such
rapid technological evolution, our desktop version still
accounts for around 54% of our total number of visitors.
*Data on date of 11.2018
DESKTOP REACH
SPECIFIC PAGES
ADVERTORIAL
1
HOME PAGE & FORUM PAGES
Leaderboard: 728 x 90 px(always on top of page)
2 Billboard: 970 x 250 px(always on top of page)
3 Medium rectangle: 300 x 250 px
9 Banner: 468 x 60 px(always at the bottom of a content page)
10
+
TT-Banner: 285 x 60 px(only available for events and only at calendar pages)
11 Link-partnerbanner: 285 x 60 px(only at link page and random at the home page)
4 Quart banner: 300 x 120 px
5 Half page: 300 x 600 px
6 Splash/popup:size to discuss
7 Site-take-over:side walls + leaderboard or medium rectangle
x
1
3
4
7
7
7 7
2
9
11
at the bottom of an article
at calendar pages
home page and forum page
10
Article with commercial influence with the possibilityto integrate 2 links, including photos.The advertorial runs through the entire news stream and is also archived.
DESKTOP AD SIZES
5
6
8Floorad: 728 x 90 px(bottom position)
8
"Simplicity is key"Since 2015, Mountainbike.be is also available on all mobile
devices. No 'responsive skin' as is usually used to display a site
on a mobile device. Instead we opted for a simple, handy and
fast-working layout. A few 'swipes' from top to bottom is all
it takes to get all information that’s available on our desktop
version. Half of our total visitors are now using our mobile
version.
M.MOUNTAINBIKE.BE ON SPECIFIC PAGES
1 Mobile leaderboard: 320 x 50 px
2
3
4Large Mobile Banner: 320 x 100 px
Full page - interstitial: 320 x 480 px - 3” with cap 1.
TT-Banner: 285 x 60 px(only available for eventsand only on calendar pages)
Link-partnerbanner: 285 x 60 px(only at link pageand random at the home page)
x
3
1
VISITORS PAGES PAGE VIEWS
Ø 175.821UNIQUE visitors/month
Ø 820.998page views/month
Ø 3,8pages/visit
8,8% 32,6%
tablet smartphone
14,5% 31,5%
tablet smartphone
3,7 pag. 3,9 pag.
tablet smartphone
*Data on date of 11.2018
MOBILE REACH
MOBILE AD SIZES
3
Handy, handier, handiest!Have you ever headed out for an organized bike ride on a Saturday or
Sunday morning only to realize that all you remembered was its town
name? "Where was that starting location again?" you ask yourself in
the car at dawn on your way there. Well, in cases like these, the Moun-
tainbike.be calendar app is your best friend. In just a few clicks, you
have not only your answer but route guidance if necessary.
Reach active cyclists!A lot of cyclists simply can't live without our calendar! And since the
summer of 2015, the calendar is also available through our handy calen-
dar App for use on mobile devices. This App is clearly a hit as it has
already been installed about 20,000 times. If you want to reach the
active cyclist, our smartphone app is the ideal platform for your
campaigns!
CALENDAR APP
Mobile Leaderboard: 320 x 50 px(always at the bottom of a page)
Full page - interstitial: 320 x 480 px - 3” with cap 1.
1
2
x
2
SESSIONS PAGE VIEWS
679.161page views/month
(Android & iOS)
91.357sessions/month(Android & iOS)
1
*Data on date of 11.2018
CALENDAR APP REACH
CALENDAR APP AD SIZES
200%
GROWTH SINCE
JUNE 2015
Share to multiply!Originally with only a Facebook page, then with a Twitter account and
recently with an Instagram page, Mountainbike.be has followed the
trend of latest developments in social media. As the central point of
the BeNeLux mountain bike community, we feel it is our job to contin-
ue with keeping a keen eye out on the latest trends and hypes so that
our platform is always up-to-date and remains in the forefront of the
industry. Again…our motto is "Share to multiply".
facebook.com/Mountainbike.beReach: 14.782 followers
twitter.com/MountainbikebeReach: 2.022 followers
instagram.com/mountainbikebe/Reach: 2.133 followers
SOCIAL MEDIA CAMPAIGNS
MAILINGS
MailingsReach: ca. 36.000 followers
Possibility of sending campaigns to our approximately 36,000 members with the possibility of list segmentation.
Possibility to send campaigns to our followers. +
+
+
+ Advertiser only pays per uniquely opened mail.
All mailings are sent and monitored via MailChimpin accordance with the recent GDPR.
*Data on date of 30.11.2018
SOCIAL MEDIA & COMMUNITY
PRIVACY
PROOF !
PARTNERS... OFFER MORE TO EACH OTHER!
CONTENT MARKETING
The way to connect with customers is by offering relevant content. Content that really helps the custom-er/reader. Content that ensures communication and interaction. An advertorial that is also archived after the traditional news stream, that can be found at a later date on our online platform. This is why an adverto-rial or video article on Mountainbike.be is the right choice for you..
Advertorial: € 350,00 Advertorial + social media package (Facebook, Twiter, Instagram): € 550,00 Advertorial + social media package (8 advertorials on an annual basis): € 3.500,00
NEW SECTION: BIKE TRAVEL
It goes without saying that bicycle tourism has become quite popular in recent years. This is why we created a specific section on Mountainbike.be dedicated to all things related to this topic. Looking for a suitable region or a nice overnight stay for your recreational cycling holiday, or maybe you’d like more info about that challenging race abroad? Our bicycle travel section offers you the possibility to advertise directly to your target market. Advertorial: € 350,00 Advertorial + social media packaget (Facebook, Twiter): € 550,00 Advertorial + link partnership: € 850,00 Experience report from our editor (Facebook, Twiter, Instagram): to be discussed
NEWSECTION!
MOUNTAINBIKE.BE - PARTNER
You clearly see our value and want to become a partner of Mountainbike.be? We sincerely appreciate this, which is why we offer our “year partners” many benefits. Spend a minimum of € 8,000 on display, content or mailing campaigns and be awarded with the "year partner" label!
“Year partners” receive (in addition to desired display, content or mailing package): Discount according to rate card for multiple display campaigns. Free social media package for all articles (tests, product news ...). Free placement of articles in the news slider at the top of the page. Free product tests and unlimited product news. Free mobile leaderboard on our calendar App.
LINK PARTNER - FORMULA
We have recently begun to offer advertisers a link partner formula. Participating advertisers are given the option to switch their banners 4 times per year. In addition to a free link to their website, all advertisers receive on this link page banner space in their chosen section. In addition, the banner is also shown randomly on all pages as a link partner. Link partner (incl. 4 banners on an annual basis): € 600,00
NEW!
Rates excl. taxes.
DISPLAY - DESKTOP + MOBILE
RATE CARD 2019
Quart
Banner
Medium rectangle
Half page
Leaderboard
Billboard
Floor ad¹
Mobile leaderboard²
Large Mobile banner²
Splash - pop-up
Full page
TT-banner
Link partner
300 x 120 px
468 x 60 px
300 x 250 px
600 x 300 px
728 x 90 px
970 x 250 px
728 x 90 px
320 x 50 px
320 x 100 px
custom
320 x 480 px
285 x 60 px
285 x 60 px
1 week
1 week
1 week
1 week
1 week
1 week
1 week
1 week
1 week
CPM
CPM
3 weeks
1 year
160.000
70.000
200.000
200.000
230.000
230.000
60.000
115.000
115.000
--
--
150.000
not available
40.000
40.000
70.000
70.000
70.000
70.000
40.000
40.000
40.000
--
--
250.000
not available
MAILINGS
PRIVACYPROOF !
VISITORSPAGE VIEWSSIZE PERIOD
Our mail file, gradually built up since the creation of Mountainbike.be, is an excellent way to personally convey your message to your correct target group. Our mailings are sent completely according to the GDPR guidelines via MailChimp platform.
We have approximately 36,000 e-mail addresses. Opening ratio is around 30%..Segmentation is only possible on extension (.be, .nl, ...)
You only pay per uniquely opened e-mail: € 0,30 Number of uniquely opened emails is calculated 1 week after sending, based on MailChimp report.
Segmentation cost: + € 300,00
Banners must be supplied in accordance with our guidelines or can be supplied by our services at an additional cost.Reach in terms of page views and visitors can deviate from the specified number due to various parameters such as holiday periods, high or low season ...Statistics are only for campaigns published on desktop, mobile and tablet, so excluding application impressions.
Mailing files must be supplied in accordance with our guidelines or can be supplied by our services at an additional cost.
SOCIAL MEDIA
DESKTOP & MOBILE • SOCIAL MEDIA • COMMUNITY
--
€ 8,00
€ 4,00
€ 4,50
€ 4,00
€ 5,00
€ 11,00
€ 4,00
€ 5,00
n.t.b.
€ 80,00
--
--
-5%
-5%
-5%
-10%
-10%
-10%
-5%
-5%
-5%
-10%
-5%
--
--
-10%
-10%
-10%
-15%
-15%
-15%
-10%
-10%
-10%
-15%
-10%
--
--
-15%
-15%
-15%
-20%
-20%
-20%
-15%
-15%
-15%
-20%
-15%
--
--Rates excl. taxes.
Rates excl. taxes.
desktop tabletphone app
€ 300,00
€ 400,00
€ 700,00
€ 900,00
€ 800,00
€ 1.000,00
€ 600,00
€ 450,00
€ 600,00
to discuss
€ 500,00**
€100,00
€ 600,00
€ / PERIOD € / CPM*
* Min. 10.000 impressions.** Fixed rates on weekly basis, only available 01.04 - 31.07¹ With cap1 per 15 minutes.² Not always available, on request. Extra ‘mobile leaderboard’ to be supplied.
%2X OF 20K 4X OF 80K 8X OF 160K
+ +
Make good use of our followers on social media! Boost your product test, product news or advertorial by "sharing" it with our Facebook, Instagram and Twitter followers. This creates much more traffic to your article, promotion and / or campaign.
Social media package (Facebook, Instagram, Twitter): € 300,00 Boost for 1 product test, product news or advertorial.
DISCOUNT
Mountainbike.be | Remparden 1, 0204 | 9700 Oudenaarde | Belgium | +32 (0) 475 54 30 90 | [email protected]