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MEDIA KIT 2017
SPECTACULAR RESULTS
Over 1,375,000 readers! (print edition only)
#1
READERSHIP RICARDO is the most read magazine brand in Quebec. (print, digital and combined)
DIGITAL REACH With 3,374,000 visitors, ricardocuisine.com is the #1 website in Quebec. FIRST-RATE AUDIENCE Among all magazine brands in Quebec, RICARDO ranks #1 in the following demographics: • Adults aged 25 to 54 years old • Women aged 25 to 54 years old • Women aged 25 to 54 years old / family income $75,000 or + • Women aged 25 to 54 years old / family income $100,000 or +
Sources: Google Analytics | JANUARY 2017 and Vividata | Q3 2016 and Q2 2016 Data pertaining to the English edition of RICARDO Media properties were not included in the Vividata study.
RICARDO Media is a company with deeply rooted family values. Our mission? To promote the importance of cooking and eating together as a family.
OUR MISSION
RICARDO Media A continuing success story
68% are women 32% are men 49% are aged between 25 and 54 43% have a family income above $75,000 62% have a university degree 83% are the main decision-makers when it comes to grocery shopping
1,375,000
Source: Vividata | Q3 2016 and Q2 2016 Data pertaining to the English edition of RICARDO Media properties were not included in the Vividata study.
RICARDO Magazine Canada’s one and only national cooking magazine
READERS The most read magazine in Quebec!
FREQUENCY FR 8 issues EN 6 issues
NATIONAL DISTRIBUTION At mega-retailers and specialty stores SUBSCRIBERS FR 38,000 EN 12,000
REACH FR + 120,000 EN + 75,000 TARGET READERS Families who share their moments together, traditional or adventurous in their tastes as well as foodies, from great chefs to beginners in the kitchen!
Source: Readership and Product database CCAB | JUNE 2016
RICARDO Magazine Canada’s one and only national cooking magazine
Texture is a mobile application that provides an all-access pass to over 150 of the world's best magazines. FR + 7,500 downloads monthly EN + 18,600 downloads monthly
TEXTURE By Next Issue
Version for iPad available through the App Store since mid-December 2015. FR + 35,000 downloads EN + 2,700 downloads
APP STORE By Apple
• Animated cover • Exclusive content • How-to videos • Interactive experiences • User-friendly recipes • Bonus photos • Direct links to ricardocuisine.com
Sources: App Store and Next Issue subscription data | SEPTEMBER 2016
68.3% are women 31.7% are men 54.1% are aged between 25 and 54 50.7% have a family income above $60,000 38.2% live as a couple 60% connect via mobile or tablet
3,895,487 A record-breaking digital performance!
Sources: ComScore | NOVEMBER 2016 and Google Analytics | JANUARY 2017
UNIQUE VISITORS
ricardocuisine.com
ricardocuisine.com
FRENCH ENGLISH
Recipes tested by our Test Kitchen + 5,000 + 4,800
Page views / month + 19.7 million + 1.2 million
% of page views / month by tablet + mobile users 60% 57%
Unique visitors / month + 3.3 million + 516,000
Consecutive minutes / visit + 2.5 +/- 2
Pages / visit +/- 3 +/- 2
Source: Google Analytics | JANUARY 2017
ricardocuisine.com The single most influential digital platform dedicated to food in Canada
Sources: Instagram, Facebook, Pinterest, Twitter & Openfield | JANUARY 29, 2017
9% ENGAGEMENT RATE
FACEBOOK FRIENDS
+ 408,700 FR + 55,300 EN
FOLLOWERS ON INSTAGRAM
+ 53,800
FOLLOWERS ON TWITTER
+ 36,300
FOLLOWERS ON PINTEREST
+ 20,900
RICARDO MEMBERS
+ 339,700 FR + 18,200 EN
within the industry, a rate of 5% is considered excellent
Source: ComScore Quebec region, Food and Lifestyle | DECEMBER 2016 (3-month average)
858
749
585
543
535
478
400
393
388
367
#1 RICARDO MEDIA INC.
#2 MSN Lifestyle Network
#3 Meredith Digital
#4 Recettes.qc.ca
#5 Aufeminin - Livingly
#6 SheKnows Media
#7 Condé Nast Digital
#8 IGA.net
#9 Journal des Femmes
#10 Canalvie.com
858
543
511
393
301
277
270
235
194
187
#1 RICARDO MEDIA INC.
#2 Recettes.qc.ca
#3 Allrecipes.com
#4 IGA.net
#5 Metro.ca
#6 Coupdepouce.com
#7 MSN Food & Drink
#8 Kraftcanada.com
#9 Webedia Food
#10 Chefcuisto.com
TOP Quebec Sites consulted by Quebecers • Unique visitors (000)
LIFESTYLE FOOD
2462
1553
1476
1233
976
819
801
756
619
604
#1 Allrecipes.com
#2 Food Network Sites
#3 Food Innovation Group
#4 CafeMedia Food
#5 RICARDO MEDIA INC.
#6 MSN Food & Drink
#7 SheKnows Media
#8 Time Inc. Food Collection
#9 Kraftcanada.com
#10 Recettes.qc.ca
Source: ComScore Canada region, Food and Lifestyle | DECEMBER 2016 (3-month average)
TOP Canada Sites consulted by Canadians • Unique visitors (000)
3443
3141
2947
2916
2162
1749
1702
1542
1523
1486
1193
1017
993
976
976
922
889
880
788
745
#1 Condé Nast Digital
#2 Meredith Digital
#3 MSN Lifestyle Network
#4 SheKnows Media
#5 Hearst Digital Media
#6 Scripps Networks
#7 CafeMedia Food
#8 Aufeminin - Livingly
#9 Reddit Lifestyles
#10 AOL-Huff Post Lifestyle
#11 Time Inc. Lifestyle
#12 Trusted Media Brands
#13 Yahoo Style and Beauty
#14 Autodesk Consumer
#15 RICARDO MEDIA INC.
#16 Diply.com
#17 PopSugar
#18 Little Things Inc.
#19 The Match Group
#20 Kijiji.ca Pets
LIFESTYLE
CANADA’S #1 WEBSITE
FOOD
RICARDO Market Segmentation
Source: Internal data | JANUARY 2017
ACTIVE CONTACTS Members for whom we have at least one identifying detail: 611,378 WEBSITE MEMBERS FR 339,762 EN 18,278 NEWSLETTER SUBSCRIBERS* WEEKLY FR 269,890 WEEKLY EN 28,294 WEEKEND FR 170,347 WEEKEND EN 11,668 OPT-IN PROMO FR 155,594 EN 11,199 *Can be customized by market segment
TECH-SAVVY FOODIES • Tablet users • Smartphone users • RICARDO members DECISION-MAKERS • Grocery-list users • Smartphone users between 4 p.m. and 7 p.m. • Visitors of the 30-minute recipes section FREQUENT VISITORS • RICARDO members • Visit our website more than 2 times / week
TARGET AUDIENCE MEMBERS
RICARDO’s Great Survey Canadians' top three priorities
of Canadians want to eat healthy
94%
Source: Sample survey of 3,152 Canadians and readers of RICARDO magazine in collaboration with Léger Marketing
of Canadians want to stay within their budget
90%
of Canadians want a weeknight recipe that’s ready in less than 30 minutes
59%
At RICARDO Media, we address these concerns, while always adding a dash of... gourmet flair!
of people who like to eat healthy bring their lunch to work every day
67%
Source: Sample survey of 3,152 Canadians and readers of RICARDO magazine in collaboration with Léger Marketing
of Canadians go out for lunch at least once a week 48%
of Canadians believe that a good meal isn’t complete without a glass of wine
1/3
of Canadians enjoy Italian cuisine 42%
of us improvise when we make dinner
50%
4 p.m.-5 p.m.
Decision-making on what to have for dinner usually occurs from
of households decide what they’re going to eat for dinner the day of
65%
RICARDO’s Great Survey Other interesting facts
5 days out of 7 We eat together as a family
ANNEXES
French magazine 2016-2017 Production calendar
NUMBER ISSUE SPACE CLOSE MATERIAL CLOSE NEWSSTANDS
Vol.15 No.2 Hiver 1 November 2, 2016 November 11, 2016 December 16, 2016
Vol.15 No.3 Hiver 2 December 12, 2016 December 22, 2016 February 3, 2017
Vol.15 No.4 Printemps February 1, 2017 February 10, 2017 March 17, 2017
Vol.15 No.5 Été 1 March 15, 2017 March 24, 2017 April 28, 2017
BOOKAZINE 30 minutes Not available Not available April 28, 2017
Vol.15 No.6 Été 2 April 26, 2017 May 5, 2017 June 9, 2017
Vol.15 No.7 Automne 1 June 21, 2017 June 30, 2017 August 4, 2017
Vol.15 No.8 Automne 2 August 9, 2017 August 18, 2017 September 22, 2017
Vol.16 No.1 Noël September 20, 2017 September 29, 2017 November 3, 2017
BOOKAZINE Chocolat TBC TBC November 3, 2017
Vol.16 No.2 Hiver 1 November 1, 2017 November 10, 2017 December 15, 2017
Dates are subject to change without prior notice.
NUMBER ISSUE SPACE CLOSE MATERIAL CLOSE NEWSSTANDS
Vol.4 No.1 Winter October 31, 2016 November 4, 2016 December 19, 2016
Vol.4 No.2 Spring January 27, 2017 February 3, 2017 March 20, 2017
Vol.4 No.3 Summer April 21, 2017 April 28, 2017 June 12, 2017
Vol.4 No.4 Back to School June 16, 2017 June 23, 2017 August 7, 2017
Vol.4 No.5 Fall August 4, 2017 August 11, 2017 September 25, 2017
Vol.4 No.6 Holiday September 15, 2017 September 22, 2017 November 6, 2017
Vol.5 No.1 Winter October 27, 2017 November 3, 2017 December 18, 2017
English magazine 2016-2017 Production calendar
Dates are subject to change without prior notice.
Technical specifications
2-page spread W 16 in H 10.75 in
1 page W 8 in H 10.75 in
1/3 page W 2.7535 in H 10.75 in
SCREEN RULING 150 lpi TYPE SAFETY ½ in BLEED ¼ in MAXIMUM TOTAL INK 280% • Images must be CMYK and include no Pantone colours. • Minimum file resolution is 300 dpi. • Position trim marks beyond the bleed (by 12 points). • Reversed text must be no smaller than 7 points.
Technical specifications for the iPad version are available at www.ricardocuisine.com/pdf/technical-specs-ipad.pdf
PRINT MAGAZINE
iPad MAGAZINE
MATERIAL DELIVERY [email protected]
MATERIAL DELIVERY By e-mail [email protected] By FTP http://pub.ricardocuisine.com (Internet) ftp://pub.ricardocuisine.com (Fetch) Username: ricardocuisine Password: pubclient For more information, please contact [email protected]
Technical specifications for the Web are available at www.ricardocuisine.com/pdf/technical-specs-web.pdf
WEB
ÉMÉLIE BRUNET Senior Sales Director [email protected] 450 465-4500 ext. 286 Mobile: 514 942-5182 MANON BEAUDRY Director of Corporate Sales and Magazine Sales - Quebec [email protected] 450 465-4500 ext. 206 Mobile: 514 258-6126 NATHALIE RHO Account Manager [email protected] Mobile: 514 516-4900
CATHERINE GAUTHIER Toronto Sales Director [email protected] Mobile: 514 244-2976 YVONNE XENIDIS Account Manager [email protected] Mobile: 416 624-5496
ANOUK LEBRUN MALBEUF Account Manager [email protected] 450 465-4500 ext. 246 Mobile: 514 515-0373 MÉLISSA CUSSON Sales Advisor [email protected] 450 465-4500 ext. 213 PASCALE MARQUIS Sales Coordinator & Project Manager [email protected] 450 465-4500 ext. 248
MONTREAL TORONTO
For more information, please contact the sales team
