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Seapower is the premier news magazine that covers the U.S. sea services — the U.S. Navy, Marine Corps, Coast Guard and U.S.-flag Merchant Marine. The official publication of the Navy League of the United States, Seapower articles cover a wide range of topics, including national defense; foreign policy; naval affairs; commercial maritime issues; homeland security; and defense research, development and procurement.
Advertisers have four options when buying an ad with Seapower, and buyers that take advantage of multiple categories have the opportunity to save:
1. Seapower print edition, published 10/year, including the Seapower Almanac issue in January
2. SeapowerMagazine.org, Seapower’s daily news vehicle, which includes opportunities for geotargeted ads
3. Seapower Weekly, a digital newsletter published every Wednesday
4. Seapower at Sea-Air-Space, the official show daily of Sea-Air-Space 2021. Both print and digital editions will be available to all attendees, and digital editions will also be available to Seapower Weekly readership
BY THE NUMBERS
SEAPOWER WEEKLY
SUBSCRIBERS INCLUDE READERS FROM: Pentagon (more than 500 issues provided to Pentagon leadership) Congress (nearly 300 issues provided to House and Senate offices) The White House Office of the Secretary of the Navy Navy Yard Fleet Forces Command Marine Corps Systems Command Naval Observatory Customs and Border Protection Naval Research Laboratory Department of Homeland Security Department of Transportation Federal Maritime Commission Defense Logistics Agency General Services Agency NASA Government Accountability Office
40,000 print and digital subscribers
SEAPOWER DIGITAL EDITION The digital edition is available to all subscribers and Navy League members. The digital edition is accessible through Navyleague.org and Seapowermagazine.org.
Average Reading Duration: 7.2 minutes Average Content Views Per Session: 7.2
Total Article Views: 24,795
Top In-Market Segments Based on Google Analytics:
Investment Services
Employment
Used Autos and Vehicles
Travel/Hotels and Accommodations
Travel/Air Travel
Software/Business and Productivity
Software
Education/Post-Secondary
Education
New Autos and Vehicles
Banking Services
Advertising and Marketing Services
(Readership, demographics, in-market segments based on Google Analytics averages from June-July 2019)
18-24 25-34 35-44 45-54 55-64 65+
North America Europe Asia Central and South America, Caribbean Oceania Africa
SEAPOWERMAGAZINE.ORG
85,000 page views per month 78,000 unique page views per month
DIGITAL READERSHIP BY GENDER
Male Female
DIGITAL READERSHIP
BY LOCATION
DIGITAL READERSHIP
BY AGE
20% open rate
(Average numbers taken from 10 emails from May-July 2019)
3% click-thru rate
37,000 subscribers
JANUARYSeapower Almanac Space: Dec. 1, 2020
Materials: Dec. 8, 2020
FEBRUARY/MARCH
Profiles in Service
Network-Centric Warfare and Communications
Space: Feb. 1, 2021Materials: Feb. 8, 2021
APRIL
U.S. Coast Guard Space: March 1, 2021Materials: March 8, 2021
MAYISR and Unmanned Systems Space: April 1, 2021
Materials: April 8, 2021
JUNEExpeditionary Warfare Space: April 30, 2021
Materials: May 7, 2021
JULY/AUGUST
Partners in Global Presence(Distributed at Sea-Air-Space 2021)
Space: July 1, 2021Materials: July 8, 2021
SEPTEMBERU.S. Marine Corps Space: Aug. 2, 2021
Materials: Aug. 9, 2021
OCTOBERUndersea and Aerial Warfare Space: Sept. 1, 2021
Materials: Sept. 8, 2021
NOVEMBERCommercial Shipping/Ship Maintenance
Navy League Corporate Membership Directory
Space: Oct.1, 2021Materials: Oct. 8, 2021
DECEMBERThe Surface Fleet Space: Nov. 1, 2021
Materials: Nov. 8, 2021
EDITORIAL CALENDARIncludes editorial highlights, advertising deadlines and conferences where Seapower will be distributed.
REINTEGRATION WITH NAVY BECKONS FOR MARINE CORPS / Q&A WITH SEN. ROGER WICKER / WHO WAS THE REAL DICK BEST?
May 2020 $5.00
NAVY LEAGUE OF THE UNITED STATES
www.navyleague.org
N A V Y / M A R I N E C O R P S / C O A S T G U A R D / M E R C H A N T M A R I N E
6THE RESPONSE TO COVID-19:
Pandemic Stresses the Sea Services
30SPECIAL REPORT
ISR and Unmanned Systems
NEW BUDGET RILES LAWMAKERS / SEAPOWER ON STATION AT SNA / THE POWERFUL BATTLESHIP IOWA MUSEUM
February/March 2020 $5.00
NAVY LEAGUE OF THE UNITED STATES
www.navyleague.org
N A V Y / M A R I N E C O R P S / C O A S T G U A R D / M E R C H A N T M A R I N E
8TECHNOLOGY TESTBED: Navy’s 4th Emerges as ‘Fleet for Innovation’
26SPECIAL REPORT Profiles in Service: Personal Accounts of Sea Service Life
ELECT ION COMPLICATES BUDGET PLANNING / DEFENSE GAPS / SUBSEA RESCUES
October 2020 $5.00NAVY LEAGUE OF THE UNITED STATES
www.navyleague.org
N A V Y / M A R I N E C O R P S / C O A S T G U A R D / M E R C H A N T M A R I N E
22A STAR TO STEER THEM BYDraper VP Talks Guidance Systems for SLBMs
14SPECIAL REPORT Undersea and Aerial Warfare
Q&A: MARK BUZBY / CORPORATE MEMBERSHIP D IRECTORY / COVID-19 IMPACTS MERCHANT MARINERS
November 2020 $5.00
NAVY LEAGUE OF THE UNITED STATES
www.navyleague.org
N A V Y / M A R I N E C O R P S / C O A S T G U A R D / M E R C H A N T M A R I N E
18MARITIME COMPETITION
REPORTThe Strength
of the Jones Act
10SPECIAL REPORT Commercial Shipping
CORONAVIRUS WAYLAYS BUDGET CALENDAR / SAILORS PRACTICE WARRIOR TOUGHNESS / MORSE CODE IN SEA SERVICE HISTORY
April 2020 $5.00NAVY LEAGUE OF THE
UNITED STATESwww.navyleague.org
N A V Y / M A R I N E C O R P S / C O A S T G U A R D / M E R C H A N T M A R I N E
16INTERVIEW WITH THE CNO:Gilday Talks Navy, Marine Integration
30SPECIAL REPORT Partners in a Global Presence
ADVERTISING SPECIFICATIONS & PRICING
DIGITAL ADVERTISING OPPORTUNITIES
AD SPACE WIDTH HEIGHT 1 X 3 X 6 X 9 X 12 X
Advertise on www.seapowermagazine.org
Top Banner 728 px 90 px $2,720 $2,585 $2,550 $2,375 $2,300
Tower Ad 262 px 400 px $2,635 $2,500 $2,375 $2,300 $2,240
Seapower Weekly Banner Ad 650 px 80 px $1,850 $1,760 $1,670 $1,610 $1,570Note: Seapower Weekly will not publish on Dec. 29 due to holidays and office closures. The April issues of Seapower and Seapower Weekly will have extra distribution to Sea-Air-Space attendees and will not be sold at a discount.
PRINT ADVERTISING OPPORTUNITIES
AD SPACE WIDTH HEIGHT 1X 3X 6X 9X Almanac
SEAPOWER Magazine Covers (4-color)Cover 2 (Inside Front)* 8.375” 11” $10,835 $10,035 $9,740 $9,440 $13,375
Cover 3 (Inside Back)* 8.375” 11” $9,640 $8,930 $8,670 $8,475 $11,090
Cover 4 (Back)* 8.375” 11” $10,860 $10,055 $9,760 $9,465 $14,755
SEAPOWER Magazine Interior (4-color)2 page Spread, bleed* 16.5” 11” $15,470 $14,265 $13,850 $13,500 $19,050
1 page, bleed* 8.375” 11” $7,950 $7,340 $7,125 $6,950 $9,790
2/3 page 4.5” 10” $6,375 $6,105 $5,850 $5,795 $7,835
1/2 page, vertical 3.3125” 10” $5,500 $5,230 $5,015 $4,960 $6,805
1/2 page, horizontal 6.875” 5” $5,500 $5,230 $5,015 $4,960 $6,805
1/2 page, island 4.5” 7” $5,500 $5,230 $5,015 $4,960 $6,805
1/2 page spread 15” 5” $5,500 $5,230 $5,015 $4,960 $6,805
1/3 page, vertical 2.125” 10” $4,480 $4,210 $4,065 $4,065 -
1/3 page, square 4.5” 5” $4,480 $4,210 $4,065 $4,065 -
1/4 page 3.3125” 5” $3,740 $3,590 $3,520 $3,430 -* Sizes for bleed ads include 1/8 inch on each side beyond the page trim.
FILE FORMAT Printed ads must be high-resolution (300 dpi) Adobe PDFs. Digital ads must be saved as static JPGs or GIFs with a resolution no lower than 72 dpi at actual size. Please send all digital ads to [email protected].
ADVERTISING POLICIES Cancellations: Ad page cancellations can be accepted 7 days prior to the space close date. Covers may be canceled with 60 days’ notice before closing date of issue.
Agency Commission: 15% of gross billing al-lowed to recognized agencies provided account is paid 30 days from invoice date.
Billing: Billing directed to the advertising agency at the net rate is approved on the condition that the advertiser will accept responsibility for payment if the agency does not remit within 90 days.
Copy and Contract Regulations: Advertisers and advertising agencies assume liability for all content (including text, representation, illustrations, maps, labels, trademarks and other copyrighted matter) of advertisements printed, and also assume responsibility for any claims made against the publisher. All advertis-ing is subject to publisher’s approval. Publisher retains the right to reject copy and images not suitable to policy.
SPECIAL PRINTING OPPORTUNITIES AVAILABLE Please contact your sales rep for rates, specs and deadlines. NOTE: All ads will be placed run of book.
Special positioning rate: $400 per ad per issue (excluding covers).
Seapower’s Almanac edition is a 1X rate and will not count toward the frequency discount.
All rates are gross. Digital and e-newsletter ads do not count toward print frequency.
SEAPOWER AT SEA-AIR-SPACE SHOW DAILY PRINT ADVERTISING OPPORTUNITIES AD SPACE WIDTH HEIGHT 1X 3X
Page 1 Strip Ad 9 3/4" 2" $6,000 $5,000
Page 2 or 3 9 3/4" 14" $6,500 $6,500
Back Cover 9 3/4" 14" $7,000 $6,000
Spread 20 3/4" 14" $9,500 $9,000
Junior Spread (half page islands) 15 1/4" 10" $8,000 $7,500
Full Page 9 3/4" 14" $5,000 $4,000
Half-Page Island 7" 9 3/4" $4,250 $4,000
Half-Page 9 3/4" 7" $4,250 $4,000
1/4 Page 4 3/4" 7" $3,000 $2,750
1/8 Page 4 3/4" 3 1/2" $2,750 $2,500
337Exhibitors in 2019
Net Square Footage of Exhibit Space
109,000
57International Delegations
15,000 attendeesPROUDLY SUPPORTED BY SEA SERVICE COMMANDS AND AGENCIES:Defense Logistics AgencyDepartment of the NavyOffice of Small Business ProgramsMarine Corps Systems CommandMarine Corps Warfighting LabMaritime AdministrationMilitary Sealift CommandN45/Naval Energy PavilionNaval Air Systems CommandNaval Sea Systems CommandNaval Supply Systems CommandOffice of Naval ResearchPEO Land Systems (USMC)Naval Information Warfare CentersU.S. Coast Guard Acquisitions DirectorateNaval Additive Manufacturing
186
flag officers
Over 80% of attendees represent U.S. military, U.S. government, U.S. defense industry, government contractor, foreign military, foreign government embassy or foreign defense industry.
ABOUT SEA-AIR-SPACEAT SEA-AIR-SPACESeapower is the official show daily of Sea-Air-Space, the largest maritime exhibition in North America. This special edition gets published each day of the show, August 2-4, and is available in print to all 15,000 attendees of Sea-Air-Space. The digital edition of the magazine will also be available to Seapower’s regular subscribers.
DIGITAL SEAPOWER AT SEA-AIR-SPACE EMAIL SPONSORSHIP Be the exclusive digital advertiser of Seapower at Sea-Air-Space by booking the only ad spot available for digital distribution of the show daily. This $15,000 opportunity ensures your brand is seen by every Sea-Air-Space attendee and every Seapower subscriber in their inbox each morning of Sea-Air-Space.
SEAPOWER AT SEA-AIR-SPACE SHOW DAILY DEADLINES Space: July 9, 2021 Materials: July 16, 2021
Tom ButtrickAccount ManagerEast CoastTEL [email protected]
Please send all materials and copies of ad insertions to:
SEAPOWER Magazine2300 Wilson Blvd., Suite 200Arlington, VA 22201-5424Tel.: (703) 528-1775
CONTACT