TPS ➧YOUR PARTNER FOR SUCCESS

Media KitTexasPediatricSociety

The Texas Chapter of theAmerican Academy of Pediatrics

The Texas Pediatric Society, Texas Chapter of the American Academy of Pediatrics (TPS) represents over 2800 pediatricians in the state of Texas. We work to help pediatricians improve the health and welfare of children by providing our members with up to date education and information about current issues in pediatrics. To this effort we provide our members with balanced, accurate and newsworthy information about current issues in pediatrics and the actions of TPS.

Who we are

Why advertise with us

OUR MISSIONThe mission of the Texas Pediatric Society,the Texas Chapter of the American Academyof Pediatrics, is to focus its talent andresources to ensure that the children inTexas are safe and healthy, that its membersare well informed and supported, and thatthe practice of pediatrics in Texas is bothfulfilling and economically viable.

TRUSTED SOURCEOur members have been looking to us as the informational authority for their profession in Texas since 1921. We are a trusted source of information for our members. They look to us for news, continuing education, legislative information, member services and much more. Our Website and E- Newsletter extend the reach of your advertising and are great branding tools for your organization. If you want to reach the Pediatricians of Texas, there is no better outlet than TPS.

VALUEAdvertising with TPS is a cost effective and valuable way to reach your target audience. Our rates are lower than most internet advertising options and much more affordable than print, television and radio.

OUR VISIONThe Texas Pediatric Society, the Texas Chapterof the American Academy of Pediatrics,believes that the most important resource ofthe State of Texas is its children, and pledges itsefforts to promote their health and welfare.The goal of the Society is that all children in theState attain their full potential for physical,emotional, and social health.

MAKE AN IMPACT ➧ GET NOTICED ➧ EXTEND YOUR REACH

Advertising Principles

Audience & Circulation

Acceptability of Advertising

These principles are applied by the TPS to ensure adherence to the highest ethical standards of advertising and to determine the eligibility of products and services for advertising on the TPS websites. The appearance of advertising on the TPS websites is neither a guarantee nor an endorsement by the TPS of the product, service, or company or the claims made for the product in such advertising. The fact that an advertisement for a product, service, or company has appeared on the TPS websites shall not be referred to in collateral advertising. As a matterof policy, the TPS will sell advertising space on its websites when the inclusion of advertising

Ads appearing on the TPS website and in the TPS E- News are directed toward pediatricians. Some pages on the website have been identified as not appropriate for commercial ads. Those webpages will carry in houseadvertising only. A list of webpages not appropriate for commercial ads is included in our Terms and Conditions.

All products and/or services to be considered for advertising must be related to, effective in, or useful for the practice of medicine and more specifically the specialty of pediatrics. All drugs, instruments, and equipment mustbe approved by the Food and Drug Administration and the advertisements must conform to all federal regulations. TPS does not claim any responsibility for the contents of advertising and the acceptance of advertising does not in any way constitute endorsement or approval by TPS of a product, service, or company. TPS reserves the right toreject or cancel any advertising. All advertising copy is subject to approval by the editor.

does not interfere with the mission or objectives of the TPS or its publications. To maintain the integrity of the TPS websites, advertising (i.e., promotional material, advertising representatives, companies, or manufacturers) cannot influence editorial decisions or editorial content. Decisions to sell advertising space are made independently of and without information pertinent to specific editorial content. The TPS, in its sole discretion, retains the right to decline any submitted advertisement or to discontinue posting of any advertisement previously accepted.

On those pages we feature only “TPS house ads” that promote TPS products and services. No pharmaceutical advertisements directed to patients will be accepted on the TPS website or in the TPS E- News.

Our website and newsletter both reach approximately 2800 physicians and an additional 700 Residents and Medical Students and Office Managers.

Website

E- News

AD TYPESLeaderboard: Above the fold. Ad appearson the top page of each eligible webpage. Maxnumber of ads sold for this space per month is 4.

SPECS: 728X90, JPG or GIF, 40kb

Large Rectangle: Below the fold. Appearson the side bar of each eligible webpage. Maxnumber of ads sold for this space per month is 4.

SPECS: 250X300, JPG or GIF, 40kb

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

   

 

 

 

 

 

TPS Your Partner for Success The Texas Chapter of the American Academy of Pediatrics

Society  

Pediatric Texas  

Website

Leaderboard:  Above  the  fold.    Large  ad  appearing  at  the  top  of  the  E-­‐News.    Will  Include  link.      SPECS:  582X72,  JPG  or  GIF,  40kb  For  text  version  –  50  words  or  less,  including  link.  1  month   3  months   6  months   12  months  $500   $1375   $2,750   $5,500    

Featured:  Below  the  fold.  Medium  Rectangle  ad  appearing  on  the  side  bar  of  the  e-­‐newsletter.    Will  include  link.    SPECS:  180X150,  JPG  or  GIF,  40kb  For  text  version  –  50  words  or  less,  including  link.  1  month   3  months   6  months   12  months  $300   $825     $1,650   $3,300    TPS  does  not  control  individual  settings  with  respect  to  viewing  images  in  email  browsers.  E-­‐new  does  include  an  option  for  viewing  email  in  a  web  browser,  and  we  will  translate  HTML  ad  content  into  text  format.  

 

Large  Rectangle:    Below  the  fold.    Appears  on  the  side  bar  of  each  eligible  webpage.    Max  number  of  ads  sold  for  this  space  per  month  is  4.    SPECS:  250X300,  JPG  or  GIF,  40kb    

1  month   3  months   6  months   12  months  $600   $1,650   $3,300   $6,600    

E-­News Ad Types

Ad Types

P a g e  |  4    

Leaderboard:  Above  the  fold.    Ad  appears  on  the  top  page  of  each  eligible  webpage.    Max  number  of  ads  sold  for  this  space  per  month  is  4.    SPECS:  728X90,  JPG  or  GIF,  40kb    

1  month   3  months   6  months   12  months  $1,000   $2,750     $5,500   $11,000    

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

   

 

 

 

 

 

TPS Your Partner for Success The Texas Chapter of the American Academy of Pediatrics

Society  

Pediatric Texas  

Website

Leaderboard:  Above  the  fold.    Large  ad  appearing  at  the  top  of  the  E-­‐News.    Will  Include  link.      SPECS:  582X72,  JPG  or  GIF,  40kb  For  text  version  –  50  words  or  less,  including  link.  1  month   3  months   6  months   12  months  $500   $1375   $2,750   $5,500    

Featured:  Below  the  fold.  Medium  Rectangle  ad  appearing  on  the  side  bar  of  the  e-­‐newsletter.    Will  include  link.    SPECS:  180X150,  JPG  or  GIF,  40kb  For  text  version  –  50  words  or  less,  including  link.  1  month   3  months   6  months   12  months  $300   $825     $1,650   $3,300    TPS  does  not  control  individual  settings  with  respect  to  viewing  images  in  email  browsers.  E-­‐new  does  include  an  option  for  viewing  email  in  a  web  browser,  and  we  will  translate  HTML  ad  content  into  text  format.  

 

Large  Rectangle:    Below  the  fold.    Appears  on  the  side  bar  of  each  eligible  webpage.    Max  number  of  ads  sold  for  this  space  per  month  is  4.    SPECS:  250X300,  JPG  or  GIF,  40kb    

1  month   3  months   6  months   12  months  $600   $1,650   $3,300   $6,600    

E-­News Ad Types

Ad Types

P a g e  |  4    

Leaderboard:  Above  the  fold.    Ad  appears  on  the  top  page  of  each  eligible  webpage.    Max  number  of  ads  sold  for  this  space  per  month  is  4.    SPECS:  728X90,  JPG  or  GIF,  40kb    

1  month   3  months   6  months   12  months  $1,000   $2,750     $5,500   $11,000    

1 month 3 months 6 months 12 months $1,000 $2,750 $5,500 $11,000

1 month 3 months 6 months 12 months $600 $1,650 $3,300 $6,600

AD TYPESLeaderboard: Above the fold. Large ad appearing at the top of the E- News. Will Include link.

SPECS: 582X72, JPG or GIF, 40kbFor text version – 50 words or less, including link.

Featured: Below the fold. Medium Rectangle adappearing on the side bar

SPECS: 180X150, JPG or GIF, 40kbFor text version – 50 words or less, including link.

TPS does not control individual settings with respect to viewing images in email browsers. E- new does include an option for viewing email in a web browser, and we will translate HTML ad content into text format.

1 month 3 months 6 months 12 months $500 $1375 $2,750 $5,500

1 month 3 months 6 months 12 months $300 $825 $1,650 $3,300

WEBSITE Scheduling of advertisements for txpeds.org is based on period and placement of advertisingspace sold. Contact our office for availability at advertising@txpeds.org or call 512.370.1519. Ads accepted are assumed to be in final format. Insertion orders for advertising are due by the 5th of the preceding month. Artwork is due by the 15th of the preceding months. Ads will go live on the 1st Monday of each month. All artwork must be RGB.

Terms and Conditions

➧ The TPS logo may not appear on commercial websites as a logo or in any other form without prior written approval by the individuals responsible for the respective areas within TPS.

➧ Advertisements may link to additional promotional content that resides on the TPS website.

➧ Advertisements may link off- site to a commercial website, provided that the viewer is clearly informed by the word “advertisement” adjacent to the image or link.

➧ The TPS will not link to Web sites that frame the TPS website content without express permission of the TPS; prevent the viewer from returning to the TPS website or other previously viewed screens, such as by disabling the viewer’s “back” button; or redirect the viewer to a website the viewer did not intend to visit.

➧ The TPS reserves the right to not link to or to remove links to other websites.

➧ Digital advertising may be placed on the TPS website. All pages under the following tabs are ineligible for commercial advertising placement: Annual Meeting, Preceptorship Program, Committee on Medical Education Page and the TPS Foundation).

➧ Digital advertisements must be readily distinguishable from editorial content. The word “advertisement” must be placed adjacent to the advertising image.

➧ Digital advertisements may appear as fixed banners (no animated banners).

➧ Digital advertisements that are fixed in relation to the viewer’s screen or that rotate should be placed to ensure that juxtaposition will not occur as screen content changes.

E-NEWS The TPS E- news is sent to members monthly. Scheduling of advertisements for the TPS E- News is based on period and placement of advertising space sold. Insertion orders for advertising are due by the 5th of the preceding month. Artwork is due by the 15th of the preceding months. Newsletter goes out by the 15th of each month. All artwork must be RGB. Contact our office for availability at advertising@txpeds.org or call 512.370.1519.