Media Kit 2016

Holland Herald

YOUR COPY TO KEEP Journeys of Inspiration

Saddle UpFrisian Beauty: The Model Journey Of Doutzen Kroes

Dazzling Bogotá: Discover Colombia’s Capital Of Cool

OCTOBER 2015

Holland Herald

YOUR COPY TO KEEP NOVEMBER 2015Journeys of Inspiration

Holland Herald

Indulge YourselfDiscover The Best Chocolate Stores In The World

Buenos Aires: Beyond Tango And Steaks

Holland Herald N

OV

EMB

ER 2015

holland-herald.com

A worldworthtravelling forThe editorial concept of Holland

Herald offers a range of opportunities

for advertisers.

From the publishers of VOGUE, JAN, Glamour, Quest,

National Geographic and National

Geographic Traveler

holland-herald.com

EditorialFeaturesThe Holland Herald concept emphasizes

visual storytelling through breathtaking

photography, innovative content and

quality journalism.

Unique and exciting stories – superbly

written and researched – combined

with fascinating images and the best

design. Holland Herald provides true

reading pleasure during flights.

Holland Herald is designed to inspire

Doutzen Kroes

“People here don’t hunt me down to get a picture”

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Fryslân’s Finest

Whether she’s hobnobbing with the jet set or eating lunch in her mother’s country backyard,

anti-diva Doutzen Kroes is perfectly happy either way. We meet the internationally

renowned fashion model on her home ground, the Dutch province of Friesland.

Text Hanneke SeesingPhotography Paul Bellaart

Styling Jetteke van Lexmond

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Global Citizen

Interviews with inspiring global travellers who are

leading in their own fields. We dive into their professional

accomplishments while exploring their love for travelling.

Journeys ofinspiration

Flamingos wade through the azure blue salt lakes, looking for crabs

54

Destination Curaçao

Heaven on

EarthYellow ‘landhouses’, turquoise waters,

white beaches and green iguanas. Let Curaçao overwhelm you by an explosion

of bright colours, people and spiritu.

Text Margriet MarbusPhotography James Stokes

Destination Curaçao

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Travel Story

In the lead travel story, we take a close look at one of KLM’s

worldwide destinations. The focus here lies on local characteristics

– the people, trends, attitudes and, of course, loads of travel tips.

Holland Heraldzooms in onthings worth travelling for

Destination Shanghai

5958

Local colours

and local flavours

Dóra Konsánszky is a fashion designer, stylist and also had her own clip on Fashion TV. In 2010, she was voted Fashion Designer of the Year at the Glamour Women of the Year Gala. She shows us the hotspots in her hometown.

Interviewed by Elly Kiss from insiderei.com

Budapest

Insider Dóra KonsánszkyPhotography Daniel Vegel

Bookthis

story✈

KLM operates three daily non-stop flights to Budapest’s

Liszt Ferenc International Airport from Amsterdam

Airport Schiphol..

Book your flight on klm.com

What’s new and happening in Budapest?The 7th district in the Jewish Quarter has a great mix of old, ruined and renewed. Between the renovated Liszt Academy Concert Centre (Liszt Ferenc tér 8) and Europe’s largest Synagogue (Dohány u. 2), you’ll find lots of romkocsma (‘Ruin Pubs’) – abandoned buildings that have been converted into low-key clubs and bars, with some creative insight and old furniture. These have become extremely popular among the youth of Budapest and Europe. Besides that, you’ll also find excellent street food restaurants and bistros there, such as Fricska and Könyvbár (Dob u. 56-58 and 45 respectively).

Where do you like to visit for a bite to eat?Nemsüti Bisztró (Hold u. 9). It’s a small place with a friendly atmosphere, and the food is always different, delicious and healthy. They also have great vegan dishes, and drinks. Café Gerlóczy (Gerlóczy u. 1) does the best breakfast.

Where do you go for art?I recommend the Ludwig Museum of Contemporary Art, in the Palace of Arts (Komor Marcell u. 1), and the Hopp Ferenc Museum (Andrássy u. 103), which shows Asian arts. The Hungarian House of Photography – ➊ Mai Manó House (Nagymezó u. 20) is

located in the studio house of the Imperial and Royal Court Photographer. Not only does it hold great exhibitions, this eight-storey, neo-renaissance monument is also unique in world architecture. And then the Kassák Museum (Fó tér 1) gives a complete overview of the oeuvre and public roles of Lajos Kassák, a great figure of the Hungarian avant-garde.

Which are the best design shops?I like to go to Mobili Mania Stúdió (Victor Hugo u. 45) for great Italian furniture, and also Hephaistos (Molnár u. 27) for other interiors.

And what about bars? One of the most dynamically developing centres in down- town Budapest is the Gozsdu Courtyard (Király u. 3.). It’s a real meeting point combining entertainment, gastronomy and culture. My favourite spot there is the bistro-bar-club Spíler Shanghai (Király u. 13).

And fashion-wise, where do you like to go?Usually I wear the ready-to-wear pieces of my own brand – just to test public opinion. If I’m looking for jewellery, I go to ➋ Treasure Budapest (Aulich u.5).

What do you especially love about Budapest?Because of the city’s location, we have several ➌ thermal

springs here. On the Buda side, only a few minutes from the heart of the city, you can visit caves (Szemló-hegyi Cave, Pusztaszeri u. 35), which were created by these springs. They are exciting places to visit – for tourists and cave lovers. I love the traditional Gellért Thermal Bath (Kelenhegyi u 4) and Széchenyi Spa Baths (Állatkerti körút 9-11), Rudas (Döbrentei tér 9) or the Turkish Medicinal Bath (Fó u. 84).

Where could we find you in the evening?I’m usually at one of the Ruin Pubs or watching a good film in one of the art cinemas, like ➍ Szimpla Kert (Kazinczy u. 14). You can also find me at MüPa (Komor Marcell u. 1), the Palace of Arts, enjoying a jazz or classical concert. It is rated the world’s fifth best concert hall, and the acoustics are sensational.

Which terrace always has something happening?Either the Bazilika Crossing, with its many pubs and restaurants, or ➎ Akvárium Klub (Erzsébet tér 12).

And where’s the best view?From the Fisherman’s Bastion (Szentháromság tér 5). You can see downtown Budapest, the Danube with its bridges and islands, the full Pest side of the city, the Parliament, St. Stephen’s Basilica and the city’s 19th-century structure.

Historic hotspots, invigorating thermal

springs, and creatively renewed venues

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Insider Guide

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Bookthis

story✈

KLM operates seven weekly non-stop flights to Accra Airport

from Amsterdam Airport Schiphol.

Book your flight on klm.com

Which district is an up-and- coming neighbourhood?The city is being developed, with construction taking place pretty much everywhere. Lots of new restaurants can be found in Osu. This has become a central district that links the nicest neighbourhoods. This has led to a permanent traffic jam on ➊ Oxford Street, Osu’s most famous street, which is kind of symbolic for the economic growth that Ghana has experienced over the past decade.

Where would you go for some history of the city?That would be the ➋ James Town district. It’s the oldest part of the city and was once a trading post for the first European explorers in West Africa, even before the colonial era. So, this is the place where Accra arose. The harbour is now a fishing port, and you’ll find old villas that once belonged to the 17th-century slave traders here. Then, there is the pink ➌ Post Office inspired by Indian architecture and built by the British, a lighthouse and the Makola Market (Kojo Thompson Road).

What is your favourite piece of architecture in the city?The beautiful villa from the colonial era, which now is home to the restaurant Kaya Energy Bar & Design (1-10th Link Road). It has lots of

original features, like wooden parquet floors, balustrades and balconies, and there is a huge outdoor garden where you can relax. Kaya is one of the few places in Accra where you can enjoy a sense of space.

What is your favourite spot for some lunch?Bistro 22 (22 Josiah Tongogari Street). The interior is very simple and sleek, and the food is fantastic. They have salads, pastas, burgers, as well as great wine and coffee.

Are there any good places to drink coffee or tea? Absolutely. Places such as ➍ Bread & Wine (13th Lane), for example. It’s housed in an old building in Osu that has been cleverly converted into a restaurant. At the front is a small cafe with a French bakery, where you can get croissants, for example. But you can also sit in the garden, or drink nice cocktails in the evening by the poolside.

What’s the best place to buy some local art?You should really visit ➎ Jake Mulhane Expedition Outfitters (1st Soula Close). This is a cosy gallery, and only open on Saturdays. The owner, Chris, has amazing stories to tell about old African art. He has also assembled an impressive collection that’s not for sale; some of the pieces are really museum-worthy.

Where do you go to escape the heat of the city?To the Mövenpick Ambassador Hotel (Independence Avenue), where they have a great pool. Or to Kokrobite, a beach town at a 25 minutes drive from Accra. But I don’t go there for the beach, because it isn’t that great. I prefer to visit the lovely Kokrobite Garden. It’s a large garden with an Italian restaurant, and you can also spend the night there. The owners come from Italy, so it has an Italian feel to it: the food is tasty, the atmosphere is relaxed and the pizzas are baked in an open oven.

What’s the best place to party, or to dance?➏ The Republic (3rd Lane) is very popular with both expats and Ghanaians. It is a small bar in a narrow street in Osu. They have live performances, and serve cocktails made from locally brewed liqueur as well as Ghanaian snacks with a modern twist, like fried yam and chicken.

When friends come to see you, which hotel do you recommend?La Villa Boutique Hotel (F56/1/13th Lane), which is located right in the heart of the city. It’s a small but beautiful hotel, and also ideally situated. You can relax in their cosy bar in the beautiful garden, or eat in their lovely Italian restaurant.

Pauline Bax is a reporter, and has covered wars, coups d’états and daily life in Africa for more than a decade. Her current hometown is Accra.

Interviewed by Michiel van den Berg.

Accra

Insider Pauline Bax Photography Rodney Quarcoo

Ghana’s capital seems to be experiencing

a growth spurt: new places are opening almost every week

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Insider GuideInsider Guides Inspiring trendsetters

– from artists and gallery curators to food critics and

entertainers – enlighten our readers on the hotspots in their hometowns. Where to go. What to do. Where

to eat. What to see. Our readers can count on

well-known landmarks but also on lots of hidden gems.

→

The ‘Cosmic Relaxation Center Paradiso’, a former 19th-century church, opened its doors as a nightlife venue in 1968

Music

Arts and KraftwerkGerman electro pioneers Kraftwerk, who, in the 1970s, gained inter-national recognition for their revolutionary ‘sound paintings’ and musical experimentation with tapes, synthesizers and robotic voices, perform for eight consecu-tive nights in Paradiso. Playing one of their classic albums each night, The Catalogue 12345678 is a chrono-logical exploration of Kraftwerk’s eight masterpieces, accompanied by spectacular 3D images. 16-23 Jan; paradiso.nlArt fair

Realisme Amsterdam

Fashion

Cut from a different cloth It’s that time of year again, when upcoming talent, established designers, commercial brands and labels strut their stylish stuff for the world to see. Open to the public as well as the international fashion crowd, the shows and events are located all over the city, with the main ones taking place at the Westergasfabriek. Previously a gasworks, it is now a thriving cultural park. The industrial setting combined with the bustling ambiance of cutting-edge fashion is a unique experience. 16-26 Jan; fashionweek.nl

Retrospective

Vivian Maier FOAM photography museum presents a retrospective exhibition of the works of Vivian Maier (1926-2009), a street photographer whose impressive oeuvre was only discovered two years before she died, and immediately became a worldwide sensation. Maier worked as a professional nanny while documenting street life in large American cities such as New York and Chicago. Her gentle, sensitive approach to everyday life reflects the eye of a talented woman silently observing from the background. Until 28 Jan; foam.org

1

2003Amsterdam’s former gasworks re-opened as a cultural venue,

Cultuurpark Westergasfabriek, in 2003

Realisme is an art fair devoted to contemporary figurative art. From tranquil and transcendent to eccentric and unexpected, the fair highlights the very best works by both Dutch and foreign artists. Located at the Passenger Terminal Amsterdam, 27 national and international galleries are taking part, including long-term participants such as Galerie Petit and Mark Peet Visser, and newcomers Archaeopteryx Lithographica from Amsterdam and Thompson’s Gallery from London. 15-18 Jan; realismeamsterdam.com

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AmsterdamHello World

Facing page: Suzanne Jongmans,‘Mind over matter - Gravity’, Galerie Wilms

1. Tony de Wolf,‘Silver Dish with Melon and Ice Bucket’,Thompson’s Gallery V

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HelloWorld

13Last chance to see the awe-inspiring

masterpieces of Spanish painter Velázquez at the Grand Palais in Paris. Until 13 JulyArt & Design

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Holland Herald presents a world worth travelling for

“The comfort zone is the great enemy of creativity” Dan Stevens, actor

Hummelo

Secret gardenPiet Oudolf opens the doors of his own private garden in Hummelo, a small village near Arnhem in the Netherlands. The influential Dutch garden and landscape designer is famous for his beautiful works all around the world, including the High Line and Battery Park in New York City, and the Lurie Garden in Chicago’s Millennium Park. Created in 1982, Oudolf’s Hummelo garden has undergone many changes to reflect his evolving planting design. 2-4 Jul, 30 Jul-24 Oct, Thurs-Sat, 11am-4pm; oudolf.com

Three reasons why we love Jeff Koons’ retrospective at Spain’s Guggenheim Museum in Bilbao:1. The retrospective drops anchor at the Guggenheim after a success- ful world tour, which included the Whitney Museum in New York and the Centre Pompidou in Paris.2. Around 100 pieces from Koons’

various artistic stages are displayed chronologically, giving audiences

a full scope of the innovative artist’s work. 3. Koons’ instantly recogni- sable and quirky creations meet Bilbao’s beloved icon:

‘Puppy’. One of the artist’s most popular giant sculptures,

this blossoming dog stands guard outside the museum, welcoming visitors with its colossal cuteness. Until 27 Sept; guggenheim-bilbao.es

Bilbao

Puppy love

2

3

Liverpool

Dark mattersDive into Pollock’s enigmatic works at Jackson Pollock: Blind Spots, an exhibition of the provocative 20th- century American artist’s works during the latter part of his career (1951-1953), being held at the Tate Liverpool. The ‘Black Pourings’ series – a deliberate move from his defining colourful ‘drip’ technique to a new and darker ‘pour’ – was less well known but was extremely influential in the post-painterly abstraction era. These black oil and enamel paintings are presented alongside unique works on paper and serigraphs from the same period, which are regarded as his most important and productive output as a draughtsman. Until 18 Oct; tate.org.uk

Boston

Making waves Katsushika Hokusai made a splash in the art world during the early 1800s with his popular paintings and woodblock prints. As the first Japanese artist to be internationally recognised, Hokusai’s ‘Under the Wave off Kanagawa’ – from the legendary series ‘Thirty-six Views of Mount Fuji’ – is now one of the most famous images in Japanese art. The exhibition at the Museum of Fine Arts – home to the largest collection of Japanese art outside of Japan – showcases an array of works from the artist’s seven-decade long career. Until 9 Aug; mfa.org

1. ‘Stone (Ishi)’, Katsushika Hokusai 1823 (William Sturgis Bigelow Collection)Photo © Museum of Fine Arts, Boston2. ‘Number 5’, Jackson Pollock, 1952 (Lee Krasner Pollock collection)3. ‘Balloon Dog (Magenta)’, Jeff Koons, 1994-2000 (François Pinault Foundation)

18 19

2000 The first mobile phone with a

camera was sold in the year 2000Gadgets

“ Age is an issue of mind over matter. If you don’t mind, it doesn’t matter” Mark Twain, American author (1835-1910)

These clean-cut handmade rubber boots from Alice + Whittles have a clean conscience too. The brand, launched in 2012 by former UN Refugee agents Sofi Khwaja and Nicholas Horekens, produces and sells sustainably-made goods. The couple craft, research and vet each product’s full supply chain, all the way back to its raw materials (the rubber for these boots was sourced from an FSC-certified forest) and ensure sustainable livelihoods for all workers. aliceandwhittles.com

Sustainable boots

A step forward Watch

Right on timeSwiss watch manufacturer IWC is celebrating the 75th birthday of its most iconic line – the IWC Portugieser. Four reasons why we love the new Portugieser Annual Calendar watch:

1. A perfect mix of iconic design and advanced technology, the newly developed complication has a rare combination of an annual calendar and 168-hour calibre, making it one of the leading models of haute horlogerie. It displays the month, date and day in three separate windows, and boasts an advanced system that takes the different lengths of the month into account.2. With its large 44.2-millimetre case, grooved bezel, classic railway-track-style chapter ring, slim feuille hands and almost unchanged Arabic numerals, the Annual Calendar resembles the original 1939 Portu gieser. This is a wink to IWC’s glorious history of fine watchmaking.3. The new IWC-manufactured 52850 calibre has two barrels that, together, generate a seven-day power reserve. 4. The watch comes in 18-carat gold with a silver-plated dial, or in stainless steel with a silver- plated or midnight blue dial. All three versions are fitted with black Santoni alligator leather straps, and arched-edge sapphire glass. iwc.com

Music on the go

Tube audio speakerTogether with Piet Hein Eek, Dutch design studio LEFF Amsterdam has created a Bluetooth speaker that’s as handy and easy to use as it is sleek and sophisticated to look at. Simply connect the 8cm-long and 5cm-wide speaker to your mobile phone or table and you can listen (and bop away) to your own music, wherever in the world you may be. leffamsterdam.com

Fixie style

Slick rideTurn heads as you cruise down the street on an Amsterdam Fixie Style bicycle from Lekker Bikes. Designed to conquer cities worldwide, this urban racer boasts a comfortable geometry, multiple handlebar options and a lightweight, stainless steel frame. You can pimp it up with a leather saddle, grips and other accessories of your choice. The ideal bike for your daily commute or weekend rides. lekkerbikes.com

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→

The ‘Cosmic Relaxation Center Paradiso’, a former 19th-century church, opened its doors as a nightlife venue in 1968

Music

Arts and KraftwerkGerman electro pioneers Kraftwerk, who, in the 1970s, gained inter-national recognition for their revolutionary ‘sound paintings’ and musical experimentation with tapes, synthesizers and robotic voices, perform for eight consecu-tive nights in Paradiso. Playing one of their classic albums each night, The Catalogue 12345678 is a chrono-logical exploration of Kraftwerk’s eight masterpieces, accompanied by spectacular 3D images. 16-23 Jan; paradiso.nlArt fair

Realisme Amsterdam

Fashion

Cut from a different cloth It’s that time of year again, when upcoming talent, established designers, commercial brands and labels strut their stylish stuff for the world to see. Open to the public as well as the international fashion crowd, the shows and events are located all over the city, with the main ones taking place at the Westergasfabriek. Previously a gasworks, it is now a thriving cultural park. The industrial setting combined with the bustling ambiance of cutting-edge fashion is a unique experience. 16-26 Jan; fashionweek.nl

Retrospective

Vivian Maier FOAM photography museum presents a retrospective exhibition of the works of Vivian Maier (1926-2009), a street photographer whose impressive oeuvre was only discovered two years before she died, and immediately became a worldwide sensation. Maier worked as a professional nanny while documenting street life in large American cities such as New York and Chicago. Her gentle, sensitive approach to everyday life reflects the eye of a talented woman silently observing from the background. Until 28 Jan; foam.org

1

2003Amsterdam’s former gasworks re-opened as a cultural venue,

Cultuurpark Westergasfabriek, in 2003

Realisme is an art fair devoted to contemporary figurative art. From tranquil and transcendent to eccentric and unexpected, the fair highlights the very best works by both Dutch and foreign artists. Located at the Passenger Terminal Amsterdam, 27 national and international galleries are taking part, including long-term participants such as Galerie Petit and Mark Peet Visser, and newcomers Archaeopteryx Lithographica from Amsterdam and Thompson’s Gallery from London. 15-18 Jan; realismeamsterdam.com

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AmsterdamHello World

Facing page: Suzanne Jongmans,‘Mind over matter - Gravity’, Galerie Wilms

1. Tony de Wolf,‘Silver Dish with Melon and Ice Bucket’,Thompson’s Gallery V

ivia

n M

aier

Hello World

A selection of all things worth travelling for:

art & design, architecture, music & events, sports, food,

gadgets, and, of course, the latest must-sees and

must-do’s in Amsterdam and the rest of the Netherlands.

Smart ideas for day and night.

Let’s face it, swimming laps in a pool can be a bit boring. But not if you’re in a pool with a

mesmerising view: think urban skylines, jungle environments

and lots of wildlife.

Dive in

Text Daan Vermeer

Best Swimming Pools

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Singapore

Larger than lifeThe Marina Bay Sands, a 2,561-room casino hotel, claims to have the world’s largest elevated infinity swimming pool. Their rooftop pool is on the 57th floor, and the building is sandwiched between skyscrapers, gardens and the harbour front. So, not surprisingly, a swim in this 150-metre-long pool comes with stunning views over both Singapore’s skyline and its waters. As the cocktail bar, palm tree-shaded deck chairs and restaurants are just a crawl away, there’s no reason to get off Singapore’s coolest rooftop.Marina Bay Sands. marinabaysands.com

Italy

The Italian jobUntil recently, the Grand Hotel Tremezzo, sitting on the shores of Lake Como, treated its visitors to magnificent Alpine views but missed a decent swimming area. Now it has three gems of pools that leave hotel guests spoilt for choice. The most eccentric one is WOW, short for WaterOnWater. As its name suggests, this giant pool floats on Lake Como and gives the sensation of swimming in the lake. Looking for a more intimate experience? Then head to the garden pool, surrounded by tulips and palm trees. And if temperatures force you to stay inside, you can enjoy those lake views from Tremezzo’s indoor infinity pool. Grand Hotel Tremezzo. grandhoteltremezzo.com

See previous page

Zambia

Swim on the wild sideSomewhere in southern Zambia, on the riverbank of the Chongwe, sits the Chongwe River House. While the place only has room for eight guests, afternoons along the riverside can get quite busy. Zambia’s wildlife pays a visit to the river then, including thirsty elephants, kudus and impala antelopes. Watch them drinking from and bathing in the river a few metres below, while you swim around in your own private pool. Chongwe River House. chongweriverhouse.com

Hong Kong

Salutation to the sun As do most of the rooms and suites (like this Presidential Suite), the pool terrace of the Intercontinental Hong Kong overlooks both Victoria Harbour and Hong Kong Island. Scattered around the cabanas, lily ponds and waterfall, the infinity pools await you for a swim with a view. Your refreshing dip is even more rewarding after taking part in one of the early morning tai chi or yoga classes that are offered on the teak-decked pool pavilion. InterContinental Hong Kong. intercontinental.comC

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Best Swimming Pools

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Best-of Lists

Theme-based lists of the best the world has to offer: the best rooftop pools, the best design hotels, the best

undiscovered beaches, the best safaris and the best island getaways – to name a few.

About our readersHolland Herald readers are

up-market and affluent business

and leisure travellers. Because

they are innovative and always

on the move, they are interested

in new technology and high-

quality and design products.

Holland Herald reaches

800,000 unique readers

in this market segment.

Sources: EMS Survey and e-SCORE

Customer Appreciation Surveys

2015 KLM.

2,35million affluent,

educated & consuming passengers a month.

31% Business

69% Leisure

56%Male

44%Female

378,000KLM passengers

stay in 5-star rated hotels.

~During their

trips KLM passengersspend an average of

€ 2,130.

72%of passengers

travelled to a featured destination after reading

Holland Herald.~

46%of passengers stay in hotels more than 11 nights per year.

~

31%of KLM passengers are frequent flyers,

flying 6 times per annum.

~

< 25 years

25-34 years

35-44 years

45-54 years

55-64 years

> 65 years

12%Passengers 17%

Passengers

23%Passengers

17%Passengers

18%Passengers

14%Passengers

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in 80 countries, with

a partner network that

reaches every corner

of the world.

KLM flies to more

destinations in Greater

China than any other

European airline, and

is one of Europe’s largest

carriers into BRICS markets,

with 720 flights a month

into these emerging markets.

For all KLM flight destinations, please visit klm.com

KLM flies to137 destinationsin 80 countries

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