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Prime is the authoritative source on Microsoft software and services for manufacturing. The magazine explores the key issues facing firms in the manufacturing industry today; from product lifecycle management and the supply chain, to plant floor visibility and lean manufacturing.
Prime also provides a round-up of industry news, case studies, commentary, interviews and analysis.
Global industry community
Created as a channel for Microsoft and partners to collaborate and deliver a compelling joint-sales proposition, Prime has achieved tremendous success and sits at the core of our sales and marketing activity.
Çaglayan Arkan
General Manager, Manufacturing & Resources Sector
Microsoft
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Associations
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Partner ecoystem
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OUR CUSTOMERS
Better together
“ We go to market with partners more than anybody in the industry. We have a winning combination, Microsoft and its partners.” Jon Roskill, Microsoft Worldwide Partner Conference 2013
Microsoft’s customer magazines, OnWindows.com and Global Outlook titles are proven tools integrated into global activities, providing Microsoft partners with an effective channel to reach a captive audience
Customer magazines
OnWindows websiteOnWindows app
e-newsletterDigital editions
Global Outlook
FINANCE ON WINDOWS
2014 SOLUTION AREAS
• Digital marketing
• Innovation and PLM
• MES; LEAN manufacturing
• Sales and service
• Supply chain
• DIRA and ChemRA frameworks
• Regulatory compliance and controls
SPRING ISSUE• Connected operations (discrete)• Innovative social enterprise
(process and discrete)
SUMMER ISSUE• Modern productivity platform
(discrete and process) • The connected vehicle and the
dealership of the future (discrete)
AUTUMN ISSUE• High tech sales / service (discrete)• The mobile sales force in the life
sciences industry (process)
WINTER ISSUE• Big data in manufacturing
(discrete and process)• Second feature TBD
COVER STORIESProfiling the biggest and best partner implementations in process and manufacturing industries
MARKETWATCHA round-up of significant news and industry developments
VIEWPOINTSThought-leadership from industry experts on a range of topics
IN PRACTICECustomer case studies showing the business benefits of Microsoft and partner solutions
SIGNING OUTAn informal profile of one of the sector’s personalities
Join the conversationThe editorial direction and features of Microsoft’s customer magazines map directly onto Microsoft’s customer campaigns, communicating thought-leadership and solutions to current industry challenges
Features Regulars
Industry alliances
Strategic alliances
Analyst partners
Tudor Rose is a full participant and signatory to the UN Global Compact, the world’s largest corporate citizenship and sustainability initiative
Engaging with the industryPrime offers a unique blend of comment from leading industry executives, manufacturing technology organizations and analysts, encouraging conversations between engaged users
“ To deliver on our commitment to our customers, we needed to increase efficiency within the organisation, and decided that a centralised ERP solution was the best way to do that” Gustavo Mattedi IT & Operations Director, Hunter Douglas
“ We want to assure a truly outstanding experience for our customers. It’s the combination of the work of our highly skilled engineers teamed with state-of-the-art technology that helps us achieve this” Simon Callow, Head of IT, Aston Martin
“ A scalable, well defined platform gives us much fewer problems to solve and more time to focus on the overall experience of the application” Jayantha Prabhu, CTO, Essar Group
“ We’ve standardised on Microsoft across our enterprise. Take our parts management, for example. We use a tailor-made solution called Car Main, which keeps track of the age of the parts that make up the vehicles” Stephen Pickett, Penske
Unique and captive audienceDistributed by Microsoft offices to CXO level contacts in the world’s leading discrete and process manufacturing organizations
Distributed by Microsoft offices
33%Distributed direct to customers
55%Distributed at industry events
12%
58% Discrete manufacturing22% High Tech 18% Automotive & industrial13% Consumer goods5% Aerospace
42% Process manufacturing11% Pharmaceutical11% Oil & Gas, Utilities10% Chemicals & plastics5% Metals & mining5% Paper & pulp
10% TDM*
46% BDM*
41% CXO*
3% Others*
Our annual audience figure comprises the number of customers accessing OnWindows digital content over the past 12 months plus 3.7 (Average issue readership*) times the number of printed magazines distributed over the past 12 months.*Source = National Readership Survey UK
Job description (directs)Vertical industries (directs)Geographies (directs)
*CXO = Chief officer BDM = Business decision maker TDM = Technical decision maker Others = Wider readership within the manufacturing industries
Prime
North America
EMEA
LATAM
APAC4%
1%
57%
38%
Quarterly print run
10,000
Annual audience
934,173
Monthly newsletter
4,615
Monthly website visits
24,538
MAGAZINE ADVERTISINGHalf page: $4,420
Full page: $7,225
Spread: $11,815
Editorial calendar
Publishing partner package
Artwork essentials
Integrated sales and marketing
PUBLISHING PARTNER$15,215 including:• Corporate branding• Double page advertisement• Feature contribution• Article submissions• Exclusive feature opportunity
ONLINE ADVERTISINGLeader board $1,530/month
MPU $1,105/month
Newsletter banner $425/month
BESPOKE EXTRASFeature spotlight: $935Enhanced profile: $2,125Sponsor: $6,120Single page insert: $5,525*Belly band: $6,375*Spread marker: $7,650*Polywrap sponsor: $poa
*Price excludes cost of print
NEXT STEPSMake sure your business is profiled in your Microsoft industry magazine throughout 2014. We look forward to discussing your requirements for the year ahead.
Scott Fairlee (404) 347 8992 [email protected]
Leslie Stockton (404) 347 1755 [email protected]
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Get yourself noticedTake advantage of this unique opportunity to position yourself alongside Microsoft with their tier 1 process and discrete manufacturing clients and prospects
What our customers say“ Prime gives us an excellent vehicle to communicate the value of Siemens PLM Software’s suite of solutions and our vision in the PLM space to the manufacturing industry”
“ The team at Prime has really helped us to maximise the opportunities to share our knowledge, customer value and the importance of PLM to the manufacturing industry.”
Jan Larsson, EMEA Marketing Director – NX, Siemens PLM Software
“ We were introduced to Prime magazine through Microsoft, and we saw it at events we were visiting in Europe. It is a professional-looking publication, and includes a lot of customer viewpoints.”
“ Prime was already being delivered to our target audience, so we decided to focus on this magazine, enabling us to avoid a lot of advertising across multiple publications. Our long-term strategy is to align our marketing and sales force with Microsoft, and Prime gives us a significant means of doing that”
Ari Pihlajavesi, CEO, Predisys
“ Leveraging Microsoft’s publication was a natural move for us, especially because Prime has reach into all our prospects and customers.”
“ Being associated with Prime magazine brings even more credibility to our value proposition for manufacturing companies”
Isabelle de Cidrac, Marketing Director, Microsoft-Dassault Systèmes Alliance at Dassault Systèmes
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