MEDIA KIT

Your Family knows there’s no textbook definition of a mom anymore. She may be a working mom, a stay-at-home mom, married or single. As a heritage brand we’ve been at her side for four decades as family roles have changed. What hasn’t changed is this mom still puts her family and her home first. Your Family aims to address the key interests of this busy, creative, modern woman.

Brand

FROM PARENTING TO

TRIED-AND-TESTED RECIPES, FAMILY

HEALTH TO BRIGHT IDEAS FOR THE HOME, YOUR FAMILY IS SOUTH AFRICA’S TRUSTED ALL-

IN-ONE BRAND FOR TODAY’S MULTITASKING

MOTHER.

ONLINE

Website: 3,479 UBS Facebook: 18,012Twitter: 2,770Mailer: 2,163

TV/VIDEOWe produce quality television and online programming, underpinned by our iconic magazine brands, that showcases key sponsors within a glossy, magazine-style content marketing strategy. A first of its kind.

EVENTS

BRAN

D P

LAT

FOR

MSPRINT

Monthly Readership: 299,000Circulation: 39,921

ABO

UT

TH

E B

RAN

D

insights

Sources: AMPS 2014 (Jan-Dec) ABC Apr-Jun, 2015, E�ective Measure, Everlytic, individual social media platforms

*INFLUENCERSBrandmapp indicates Influencer Level by asking the following:• How interested are you in the content category AND what is the likelihood of friends and family to ask your advice about a content category. • More than 50% of the audience consider themselves to be highly influential to their networks in this content category.

ABO

UT

TH

E A

UD

IEN

CE

DE

MO

GR

APH

ICS

15-2

415

-24

BLAC

KBL

ACK

COLO

URED

/INDI

ANCO

LOUR

ED/IN

DIAN

WHI

TEW

HITE

PREF

ER N

OT T

O SA

YPR

EFER

NOT

TO

SAY

MAL

EM

ALE

18%

15%

26% 28

% 31%

45% 32

%

23%

0%

82%

FEM

ALE

FEM

ALE

25-3

425

-34

35-4

935

-49

50+

50+

LSM 7-LSM 10 LSM 4-LSM 6 LSM 1-LSM 3

76% 23% 1%

PRINT

WEBSITE

FOOD*73% foodie influencers84% regularly cook for pleasure83% are interested in cooking and entertaining content 82% enjoy braaing 67% enjoy hosting or attending dinner parties

HEALTH & WELLBEING*71% health influencers74% are interested in health and wellbeing content63% go to gym

HOME*69% home and decor influencers78% are interested in home, decor and gardening content71% enjoy decorating the house59% enjoy DIY activities

FASHION & BEAUTY*60% fashion and beauty influencers

58% interested in fashion & beauty content

72% regularly go the the hairdresser67% have bought clothing in the past three months

RELATIONSHIPS AND PARENTING*72% parenting influencers57% are interested in family life and parenting content

PETS61% households own one or more dogs

GENDERAGE

RACE

3%

97%

1%

6%13

%

2%

10%

30%

59%

79%

HH INCOME

R0-R

5 99

9R0

-R5

999

R6 0

00 -

R11

999

R6 0

00 -

R11

999

R12

000

- R1

9 99

9R1

2 00

0 -

R19

999

R20

000+

R20

000+

23%

27%

17%

33%

9%18

%

37%

27%25

%

OTHE

ROT

HER

0%

ONLINE76% have a Facebook account58% shop online formedia, music, health and beauty products and home and kitchen products

TRAVEL71% are interested in holiday and travel content

56% enjoy travelling46% have gone on holiday to the beach/coast recently

Sources: AMPS 2014 (Jan-Dec), CREAM 2014, BrandMapp 2014Sources: AMPS 2014 (Jan-Dec), E�ective Measure

78 rooi rose MEI 2013

PRIN

T R

ATE

CAR

D

DE

ADL

INE

S

PRINT RATECARD DEADLINES

SMALL AD SIZESPlease contact our classified department on 011-889-0885 for all small colour or black and white ad sizes.

* The advertorial rate covers normal photography, recipe development

(if applicable), layout, design and production costs.

* However, it excludes agency commission and the costs of any specialised

photography, models,styling, hair and/or make-up artists.

For terms and conditions, refer to Caxton Magazines’ general conditions.

2015 2015

FULL COLOURDPS

FP

1/2 DPS

1/2 Hor/Ver

1/3 Hor/Ver

2/3 Hor/Ver

2/3 By 2 Col

2/3 DPS

Ch/Board

SPECIAL POSITION Inside Front

Inside Back

Outside Back

1st Double-Page Spread

2nd Double-Page Spread

3rd Double-Page Spread

Any Guaranteed Full Page

ADVERTORIAL* RATESDouble-Page Spread

Full Page Full Colour

Half Page

R75 240.00

R37 620.00

R56 544.00

R28 158.00

R26 448.00

R31 920.00

R30 096.00

R64 068.00

R30 096.00

R9 240.00

R4 620.00

R6 944.00

R3 458.00

R3 248.00

R3 920.00

R3 696.00

R7 868.00

R3 696.00

R66 000.00

R33 000.00

R49 600.00

R24 700.00

R23 200.00

R28 000.00

R26 400.00

R56 200.00

R26 400.00

R41 300.00

R37 800.00

R39 600.00

R72 500.00

R72 500.00

R72 500.00

R36 400.00

R75 900.00

R37 800.00

R28 500.00

R5 782.00

R5 292.00

R5 544.00

R10 150.00

R10 150.00

R10 150.00

R5 096.00

R10 626.00

R5 292.00

R3 990.00

R47 082.00

R43 092.00

R45 144.00

R82 650.00

R82 650.00

R82 650.00

R41 496.00

R86 526.00

R43 092.00

R32 490.00

RATES COST VAT TOTAL

TECHNICAL SPECIFICATIONS

TRIM 276mm deep x 210mm wideBLEED 286mm deep x 220mm wideTYPE AREA 256mm deep x 190mm wideMATERIAL X1A PDF supplied via Adsend or QuickcutSCREEN 150#

(all deadlines to be understood as 12 noon on each respective day)

ISSUE DATE ADVERTORIAL BOOKING & MATERIAL

DEADLINE DATE

ADVERTISEMENT BOOKING

DEADLINE DATE

ADVERTISEMENT MATERIAL

DEADLINE DATE

DELIVERALL ADDED

VALUE/INSERT

ON SALE DATE

JANUARY

FEBRUARY

MARCH

APRIL

MAY

JUNE

JULY

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

23 Oct

20 Nov

19 Dec

22 Jan

26 Feb

26 Mar

30 Apr

28 May

25 Jun

30 Jul

27 Aug

22 Sep

10 Nov

03 Dec

12 Jan

09 Feb

16 Mar

13 Apr

18 May

15 Jun

13 Jul

17 Aug

14 Sep

12 Oct

17 Nov

10 Dec

19 Jan

16 Feb

23 Mar

16 Apr

25 May

22 Jun

20 Jul

24 Aug

21 Sep

19 Oct

21 Nov

17 Dec

23 Jan

20 Feb

26 Mar

24 Apr

29 May

26 Jun

24 Jul

28 Aug

25 Sep

23 Oct

08 Dec

12 Jan

09 Feb

09 Mar

13 Apr

11 May

15 Jun

13 Jul

10 Aug

14 Sep

12 Oct

09 Nov

THE ABOVE RATES INCLUDE AGENCY COMMISSION BUT EXCLUDE VAT.ADVERTORIAL RATES EXCLUDE VAT AND AGENCY COMMISSION.

DIG

ITAL

RAT

EC

ARD

WEB BANNERS

RICH MEDIA

EMAIL MARKETING

Leaderboard

Half page

MPU/Island

R350 CPM

R350 CPM

R350 CPM

R400 CPM

R400 CPM

R400 CPM

Leaderboard

Half page

MPU/Island

728 x 90

300 x 600

200 x 250

DIGITORIALS

728 x 90

300 x 600

200 x 250

ELEMENT PLACEMENT SIZES COST

SOCIAL MEDIA

Digital Extensions (sold as part of a holistic campaign)

Editorial mention

or banner in

magazine’s

newsletter

Digitorial

development,

design & hosting

(R10,000 per month)

Facebook &

Twitter standard

campaign

E-cards

Microsite development, design & hosting (R10,000 per month)Advent calendarNative articlesAugmented RealitySMS/USSD campaignVideoSite takeoversSite skins/wallpaperPop-up banners

Banner:

468 x 60,

Max size:

40KB

2 Facebook

posts & 2 tweets

per month

Standard social

media campaign

with 2 e-cards

R3500

R12,000 to

R20,000

depending

on execution

R8000

R11,000

R50,000

*POA

*POA

*POA

*POA

*POA

*POA

*POA

*POA

ALL RATES ARE CPM (COST PER THOUSAND IMPRESSIONS). RATES SUBJECT TO CHANGE WITH 2015 SUPPLIER INCREASES. COST IS SUBJECT TO CLIENT BRIEF, ACTIVITY MECHANIC,

PRODUCTION REQUIREMENTS AND EDITORIAL APPROVAL.ALL PRICES INCLUDE AGENCY COMMISSION. ALL PRICES EXCLUDE VAT, AND ARE SUBJECT TO THE STANDARD TERMS AND CONDITIONS OF CAXTON MAGAZINES. IF CONTENT IS SUPPLIED

‘BOOKED AS’, NO CHANGES WILL BE MADE EXCEPT AGREED UPON OTHERWISE.

*POA - PRICE ON APPLICATIONSET OF THREE ONLINE BANNERS DESIGN COST: R3 000

STUDIO DESIGN FEE: R1 000 PER HOURDIGITAL DEVELOPMENT FEE: R850 PER HOUR

CONTENT CREATION AT R1 000 PER HOUR (ALL COSTS EXCL CONTENT CREATION, EXCEPT SOCIAL MEDIA)

2015

DIGITAL RATECARD

INSE

RT

RAT

EC

ARD

INSERT RATECARD

2015

ALL NON-STANDARD BOUND INSERTS REQUIRE

PRE-INSERTION.R405.00 PER 1000 COPIES

LOOSE INSERTS LARGER THAN 32 PAGES REQUIRE BAGGING R765.00 PER 1000 COPIES

320.00 450.00 500.00 550.00 650.00 750.00 850.00 900.00

1 000.00 1 100.00 1 200.00 1 250.00 1 300.00 1 400.00 1 450.00 1 400.00 1 550.00 1 650.00 1 700.00 1 750.00

44.80 63.00 70.00 77.00 91.00 105.00 119.00 126.00 140.00 154.00 168.00 175.00 182.00 196.00 203.00 196.00 217.00 231.00 238.00 245.00

364.80 513.00 570.00 627.00 741.00 855.00 969.00

1 026.00 1 140.00 1 254.00 1 368.00 1 425.00 1 482.00 1 596.00 1 653.00 1 596.00 1 767.00 1 881.00 1 938.00 1 995.00

400.00 500.00 550.00 650.00 750.00 800.00 900.00

56.00 70.00 77.00 91.00 105.00 112.00 126.00

456.00 570.00 627.00 741.00 855.00 912.00 1026.00

24

6+810+12

16202432364044485256606468727680

PAGES COST VAT TOTAL COST VAT TOTAL

LOOSE PRE-PRINTED INSERTS

(PER 1000)

BOUND/STITCHED PRE-PRINTED INSERTS

(PER 1000)

TIP-ONS, GATEFOLDS, PRODUCT SAMPLES, BAGGING AND ANY OTHER NON-STANDARD

INSERTS - PRICE PROVIDED ON APPLICATION

CAX

TO

N E

VEN

TS

Caxton Events provides the opportunity to engage with readers on a more intimate level. Whether the event concept is small or majestic, Caxton Events puts the stylish Your Family stamp on every event, scouting the hottest venues and most in-demand decor trends to ensure your brand integration makes maximum impact. Events are designed based on client requirements and a tailor-made package is applied to each event, ensuring maximum consumer engagement.

FOR MORE INFORMATION,

PLEASE CONTACT REINHARD LOTZ

GROUP MARKETING MANAGER

REINHARDL@CAXTON.CO.ZA

CAXTONmagazines

JOHANNESBURG 368 Jan Smuts Avenue, Craighall, 2196 • PO Box 1610, Parklands, 2121 • tel 011 889 0600

DURBAN 1st floor, 8 Richefond Circle, Ridgeside Office Park, Umhlanga Ridge • tel 031 536 8165

CAPE TOWN Uitvulgt, 3 Howard Drive, Pinelands • tel 021 530 8600

caxtonmags.co.za