MEDIA & LANGUAGE TRAINING INSTITUTE

RC - 1047620

Konngol SilverTongue Communications seeks to provide professional training and expert consultancy services in three broad areas: 1. Media Training; 2. Language & Speech Training; and 3. Communication & Management Consultancy Media & Language Training Institute Konngol . The at SilverTongue therefore welcomes potential clients to explore these broad offerings across a variety of streams in order to �ll the gap created by the dearth of professionally trained experts in several spheres of life. We are excited to discuss how and where we may help all our clientele, in any of our areas of pro�ciency. At corporate, private, professional, governmental, non-governmental, multinational and multilateral levels, timeless and tireless ally – remains a Konngol SilverTongue branding, nurturing, delivering and propelling newer career options and opportunities for everyone.

Konngol SilverTongue – branding career options & opportunities!

www.konngol.com

1

NURTURING A TIMELESS DREAM

In the wake of changing times, effective communication has become increasingly critical to success at all levels of endeavour. Speech communication skills have therefore become signi�cant for everyone. Similarly, well-trained media professionals, have equally become increasingly imperative in driving the daily expanding needs of mass communicators forward. In the same vein, strategic and professional guidance by experts in all areas of human endeavour is no less signi�cant. It is in this regard that, effective and efficient public speakers, well-groomed media and language experts, as well as quali�ed and tested professional consultants have taken an unprecedented importance in society today. These can determine the success or otherwise of individuals, institutions, projects, programs, events and even leaders. These efforts demand professionalism from suitably trained mass communicators, public relations professionals, marketing talents, translators; as well as masters of ceremony, speech writers and presenters, event managers, multimedia specialists, strategic planners, project experts and vendors of other communication and related services. The spheres of public speaking, project consulting, strategic planning, modern journalism practice and events management, have therefore become more career-oriented and business-driven. Whether it is professional training or consultancy service; Konngol SilverTongue has assembled the needed talents, the relevant tools, the requisite techniques and the necessary technology to succeed. All of these can be deployed with clinical professionalism to accomplish every set objective. is therefore Konngol SilverTonguea reasoned response to public yearnings for quality planning, professionalism and expert resource management that determine the success of every endeavour. As a primary goal, Konngol SilverTongue has been able to pool a variety of resources from a diversity of backgrounds, experiences, and callings to achieve success in all areas of its expertise. Our mission is to be available wherever, whenever and however we are needed, and to professionalize all of the broad range of services under our brand name. The dream is that anywhere, anytime, anyhow, we shall live up to our billing and the name, which in Konngollocal Fulfulde parlance, means The Voice. Yes, we shall remain the voice of the voiceless, a solution tool for a rich diversity of clients, in a broad marketplace of chances and challenges; and also remain the conscience of true professionalism in all ways, for all needs, and at all times. We plan to meet our goals, through three equally important and mutually inclusive areas:

THE MEDIA & LANGUAGE TRAINING INSTITUTE (MLTI)

The is a novel at , Media & Language Training Institute (MLTI), Konngol SilverTongueexperiment designed to provide a practical training platform for media personnel in all areas of radio, television and newspaper production business. Its competitive advantage is the addition of a language component to the usually conventional media-only training offerings around the country. The reason for this departure is meant to harness and harmonize the multitude of media and language expertise, available within the vast media landscape in Nigeria. believes that as pacesetters for language usage in the media, Konngol SilverTongue

2

journalists are better disposed to offer the expert direction for the professional development of a standard usage vocabulary in all languages used in the Nigerian media industry. Since the major media of mass communication such as radio, television and newspapers are the key platforms where standard usage of various language vocabularies happen, it has become even more compelling for the convergence and con�uence of media and language training at The location of the Institute in Yola, provides a central . Konngol SilverTongueavenue for the nearly 25 media outlets in the north east, and many more around the broader northern region and Nigeria at large, to train and retrain in the basics of journalism; media language lexicon; broadcasting & newspaper production; public relations, marketing, advertising, translation & interpretation, and many more. believes Konngol SilverTonguethat with the proliferation of broadcast channels of divergent tastes, standards and angles, with each broadcasting in at least three languages, the media training market in Nigeria, is not large enough to accommodate the expanding needs of professionals for additional training, and the needs of new comers into the job for proper orientation on a new trade, as well as provide an unusual training ground for translators and aspiring language professionals. Few media training outlets around the country have grown to become too saturated for the hugely expanding needs of the Nigerian media market, and are locationally far off the track, for many local stations. Apart from the dearth of such training centres in the country, the available ones hardly offer the language training component, which will set the benchmark for professionals in this important area. More so, has Konngol SilverTongue therefore come to provide a closer and cheaper alternative for media professionals, language journalists and those wishing to join the profession, to train within a closer and fresher environment.

A. THE MEDIA TRAINING PROGRAM

The primacy of training and retraining for media professionals has become a very real necessity for several reasons. Practitioners who have had the opportunity of acquiring academic backgrounds in journalism, mass communication, public relations, or related disciplines also need refresher courses to keep them up-to-date with the daily changing trends and standards in the industry.

Similarly, new entrants into media practice, whether in such areas as reporting, presentation, news writing, production, video editing, translation, broadcast management, camera handling, studio operations or newspaper journalism; also require start-up mentoring before taking a plunge into a new world. Every day, media veterans and scholars, journalists, or even ordinary listeners, viewers, readers, and observers have reason to complain about certain practices, which should not have been aired or published in the media in the �rst place. Such are usually silly mistakes, errors of commission or omission, which should have been averted with proper training in a variety of relevant areas. Incidentally, there is a dearth of media training centres in Nigeria, the North East and indeed in the Yola area. In the entire North East region, there is no professional platform offering such services. Ironically, there are more than enough radio, television and newspaper houses in the region. Most of such media are public owned, with Gotel Communications as one of the only two private broadcasting

3

out�ts in the area. While Gotel operates three arms namely: AM Radio, FM Radio and Television service; Progress Radio Gombe operates an FM station for now. Around the north east, Yola alone, has four radio stations, three TV houses and one newspaper out�t. In each of the other �ve States of the region, Taraba, Bauchi, Gombe, Borno and Yobe, there are at least three broadcast stations bringing the number to an average of 20. Incidentally, only two training institutes are available to meet most of their training needs. This is in addition to meeting the manpower development needs of many other stations from other regions of the country. has therefore come in handy, to provide short and long term Konngol SilverTonguetraining in several areas of media professionalism, which will include but not limited to the following:

1. SHORT TERM COURSES (2 – 5 Days)

= Media Relations = Script Writing for Broadcast= Broadcast & Film Production= Media Law, Ethics & Regulation= Editorial & Commentary Writing= News Writing, Reporting & Editing= Video Editing & Studio Operations= Newspaper & Magazine Production= Investigative & Analytical Reporting= Basics of Videography & Photography= Digital Animation & Multimedia Graphics= Understanding News Agency Journalism= News Gathering & News-Room Operations= Principles of Media Marketing & Advertising= The Broadcast Chain: Elements & Processes= Techniques of Broadcast Presentation

2. LONGER TERM COURSES (8 Weeks)

= Multimedia Reporting= Broadcast Management = Theory & Practice of Journalism = Principles of Online Journalism= Multimedia Graphics & Design= Broadcast Presentation Techniques

4

These and many more training options are now readily available in Yola, Adamawa State for everyone. Private and public radio and television stations, newspaper out�ts and even freelancers around the country, now have a reason to come to They Konngol SilverTongue. can be sure that their personnel development needs can be met at all times. We have tested veterans, academics, serving professionals as well as other consultants to guide trainees in different areas of the mass communication business.

B. THE LANGUAGE TRAINING PROGRAM

1. SPEECH WRITING & PUBLIC SPEAKING COURSE

This is a major strength of We have the expertise to mentor speech Konngol SilverTongue.writers and aspiring public speakers on how to draft and deliver speeches for anyone and everybody, whether or not you are a public �gure. If you are already a speech writer or have been presenting speeches severally before, will show you that public Konngol SilverTonguespeaking is done somehow, not just anyhow. The advantage gives our Konngol SilverTongueclientele the opportunity to be mentored on the basic speech types such as Informative, Persuasive, Ceremonial options, etc. When you train with us today, within a short while you will be able to deliver and persuade any audience with well-written speeches, which will also be perfectly delivered.

If you aspire to be a good public speaker or want to move from being a good orator to a great one, is the place for you. We provide aspiring public speakers and Konngol SilverTonguemasters of the game, the platform to interact in their mutual interest. Whether your interest is speech writing or speech making, two separate class options are available for your training, namely: for everyone; and for top-level directors and other Shepherd Class Diamond Classsenior administrators and technocrats, who would ordinarily prefer not to mix with the general class. Aside from training at our Corporate Home in Yola, we also offer onsite training windows in any part of Nigeria, for groups that would not be able to come over to our location for one reason or the other.

2. LANGUAGE TRAINING COURSES

The Language Training Program at offers basic tutorials for those who Konngol SilverTonguemight have missed the necessary foundations in English Grammar at the early stage of education. It will also train beginners in key national and international languages, on how to engage in basic communication and interaction with indigenous or expert speakers of such languages as well as media listeners, viewers and readers. In this way, those who missed the Basic Elements English Grammarof during early education, would be able to substantially improve their spoken and written English. While learners of new languages other than English, would utilise such pro�ciency in their daily lives, whether it is in business, on travel, in diplomacy, in education, politics, the marketplace or even at the workplace, where the workforce could be linguistically diverse. The third leg of the program offers Translation & Interpretation Services to a broad range of customers, who need translations of written or audio materials, or the interpretation of certain audio records. The translation and

5

interpretation component has been designed to mainly upgrade the pro�ciency of language professionals in the media and officers in foreign service, immigration and customs services, the military and paramilitary, security agencies, medical professions, legislative assemblies, the judiciary, the work force at airports and sea ports, banking and other �nancial institutions, etc. to understand the basics, the barebones and the changing dynamics, in old and new vocabularies or lexicon used by various languages. also has Konngol SilverTonguethe expertise to translate various scripts and texts from and into English, French, Pidgin, Arabic, Hausa and Fulfulde languages. And since not all public events are rendered in English, Konngol SilverTongue Masters of equally offers the services of professional Event Anchors or Ceremony Host, Anchor Moderate French, Pidgin, Arabic, Hausa, to or a variety of events in Fulfulde and other languages. Several other reasons abound to add �llip to the language training program at . The Economic Community of West African States (ECOWAS), the MLTIAfrican Union, the United Nations and many other regional and global organisations have French and Arabic speaking member nations. Nigerian military and police personnel on peacekeeping missions abroad require French and Arabic languages, because they never can tell to which part of the world they would be deployed to enforce the peace. They were in the Congo which is a French colony, in Darfur (Sudan) an Arabic speaking nation and several other crisis spots around the world. It is also likely that the pro�ciency of such security officers in certain international languages, including Arabic and French will determine their foreign postings to commensurately relevant regions of the world. Similarly, the postings of immigration attaches, military attaches, and diplomatic officers to Nigeria's foreign missions abroad will equally be determined by whether or not they speak any of the relevant international languages, or how many such languages they can speak. In this light, the Language & Translation Training Program Basic English Grammar, Arabicwill comprise of and French Classes Beginners, Pidgin English Pro�ciency Translation Interpretation for , andservices in and languages. In addition, the Hausa, English, Fulfulde, French, Arabic Pidgin Language Program offers training in the appreciation and use of the ADLaM, New Fulfulde Alphabet Chinese, German, . Lessons in other national and international languages such as Indian, Yoruba, Igbo, Hausa, Fulfulde Kanuriand will be introduced in due course.

= BASIC ENGLISH GRAMMAR

Every year, Nigeria turns out thousands of University graduates and high school leavers. Many of these graduates could hardly speak or write good English because, for one reason or the other, they missed the basic foundations in the subject while in school. Many of them can't write good application letters, prepare presentable CVs or resumes, nor speak-out during job interviews. Most of their written job search requirements are usually being prepared for them by others. As a result, they fail to perform even averagely during employment interviews or entrance examinations. This is simply because they can neither speak well, write well, nor do they have the basic intellectual capacity to evaluate any piece of written English, or understand the basic elements of And when they aspire English Grammar.to further their education, they can hardly pull through optimally. Many others who await to write entrance examinations such as JAMB, NECO, WAEC, NABTEB, etc. do so without proper

6

preparation in numeracy, literacy, the basic sciences or general knowledge. In the case of high school leavers, even self-expression in English, before a small audience remains a huge challenge. A combination of these and many other potential challenges, suggest that there is a yawning gap between our education curricular and what students eventually acquire before leaving high school or tertiary institution. The segment is Basic English Grammar therefore designed to �ll up whatever gaps that exist in the English pro�ciency of candidates. It is likely that they might have missed certain elements during their Basic English Language formative years, which has come to address.Konngol SilverTongue

= FRENCH FOR BEGINNERS COURSE

French is among the most international languages spoken in virtually all continents and regions of the world. French is a far more strategic language for Nigeria as all the country's four neighbours are French speaking regions namely: Niger to the North, Benin Republic to the South-West, Cameroun in the East and Tchad Republic to the North-East. Among the sixteen countries of West Africa, which constitute the Economic Community of West African States (ECOWAS), Nigeria is the most important player in the region. Out of this number, nine countries are Francophone, all of, which use French as their official and/or national languages. Aside from Nigeria's most immediate neighbours, all the other former French colonies in West, Central, North, East and Southern Africa interact and do business with Nigerians. Apart from the fact that the ECOWAS Secretariat is located in Nigeria, many Nigerians work at the Secretariat and therefore interact with many colleagues from different ECOWAS States that are French speaking. These Nigerian nationals would equally require basic knowledge of French to interact with nationals of other sister countries that constitute ECOWAS. Nigerians also travel to these countries a lot, for education, trade, commerce and leisure, in addition to mutually maintaining foreign embassies and high commissions in these countries. Nigerians are also among the most widely traveled around the world. Thousands of them embark on educational, business or diplomatic missions to many French speaking regions of Europe, the French Quebec in Canada and elsewhere around the world. Native French speakers from around the world also target Nigeria a lot for several other factors. As a result, many French companies have been operating in Nigeria in such sectors as energy, construction, banking, etc. for several decades. And one of the major reasons why two distinguished Africans became Secretary-Generals of the United Nations at different times, was because of their simultaneous pro�ciency in French and English languages. Boutros Ghali from Egypt and Ko� Annan from Ghana led the global body because both of them have met one of the basic requirements for ascending to the position, which was the ability to speak more than one international language. Ko� Annan speaks �uent English and French, while Ghali is �uent in French and English as well as his native Arabic. It is for this and several other foregoing factors that, French for Beginners has become increasingly necessary at At the end of the language training therefore, candidates are Konngol SilverTongue.expected to be fairly �uent in French and can communicate in the language under different contexts. They can as well have the ability to write and read, translate and interpret French texts and scripts anywhere at any time.

7

= ARABIC FOR BEGINNERS COURSE

The for has become no less important than French. Aside from Arabic Beginners Coursebeing the main language of transmitting the Holy Quran, which is Islam's Holiest Book, Arabic is used variously in all regions of the world by both Muslims and non-Muslims. In fact, there are several Christian Arabs, to whom Arabic is their mother tongue. All the countries of North Africa and those of the Middle East are Arab Speaking. Even in Iran where Persian is the native language, Arabic is a major language of daily interaction, religious and educational instruction, business, commerce and more. Both the United Nations and the African Union have Arabic as one of their officially approved international languages. In addition, two of the leading travel destinations of the world, Saudi Arabia and Dubai are Arabic speaking locations. Every year, not less than two million people from all regions of the world converge on Mecca (in Saudi Arabia) to perform the Holy Muslim Pilgrimage in Mecca and Medina for at least forty days. Many of these pilgrims come from non-Arab speaking nations and so, majority do not understand Arabic. Similarly, thousands of Christian Arabs from around the Middle East and other parts of Africa perform the annual pilgrimage to Jerusalem. These Christian pilgrims meet and interact with their fellow Christians from other non-Arabic speaking regions of the world, especially Africa. Many Nigerians are found in this category. The Arabic langauge training has therefore become increasingly necessary for these group of religious travellers and clients. In the same vein, many Nigerians travel to Arab locations such as Egypt for medical treatment or tourism, Dubai for business and leisure, Libya for higher education, Qatar for leisure, work and business, etc. Many also work in major regional and global organisations such as United Nations, ECOWAS, African Union, etc. All of these non-Arab speaking people traveling and interacting with Arabs, and other speakers of Arabic around the world, need basic knowledge of Arabic. At the conclusion of the Arabic Language Course, therefore, the enrolees will be expected to achieve �uency in verbal and written communication, can read and write Arabic and would be able to engage in general interaction with other Arabic speakers within different contexts. In addition, they would be able to translate and interpret Arabic texts and scripts in different situations and contexts.

= HAUSA PROFICIENCY LESSONS

Hausa is one of the four most populous indigenous languages in Africa. Others are Arabic, Fulfulde and Kiswahili. Hausa is widely spoken across the west, east and central Africa. This is in addition to clusters of Hausa speaking communities in other parts of the continent and outside. It is used in business, education, political administration, management, marketing, judicial administration, legislative discussion, and more.

The popularity of the language accounted for the establishment of Hausa services in most of the major international radio organizations such as the BBC, VOA, Radio France International, Radio Moscow, Radio Beijing, Radio Iran, etc. Nigerians from non-Hausa speaking regions of the county have become increasingly interested in the language for several reasons. Some of these reasons include its ease of learning and the characteristic warmth of the Hausa speaking people. During the colonial and regional eras, Hausa has been the official language

8

of administration across northern Nigeria. Even during the time of Sheikh Othman Bin Fodiyo, Founder of the historic Sokoto Caliphate, Hausa was adopted as the official lingua Franca in administering the region. Nowadays, there are many Legislative Houses of Assembly in the north where Hausa is used along with English in legislative business. A combination of all these realities accounted for the consideration of Hausa lessons both for beginners and for whoever wishes to perfect their skills in Hausa grammar, translation and interpretation. now provides a �exible platform to achieve these and Konngol SilverTongue many other Hausa language goals.

= FULFULDE PROFICIENCY CLASSES

Like Hausa, Fulfulde is another major lingua Franca in Africa spoken by nearly �fty million people across the continent. The major concentration of its speakers is in west, east and central Africa. It is also widely used in broadcasting in all the countries and states where Fulfulde listeners and viewers are dominant. Even though virtually all of the over a dozen initial Emirates of the Sokoto Caliphate had Fulbe �ag bearers, now there are less than ten percent of these empires where Fulfulde is spoken in the royal palaces. All the four radio stations in Yola bear Fulfulde names namely: (number one); (land of Radio Gotel Fombina FM the South); (fortress of Modibbo Adama); (modesty). In addition, Adamawa Radio Pulaaku FM even the �fth radio station that is on the drawing board in Yola is designated to be named in Fulfulde ( ), which means The Voice FM. Nomadic Fulani communities are also Konngol FMfound in all the forests of Africa fending for their cattle and other livestock. Even though many original Fulbe descendants in Hausaland have since lost their Fulfulde language, the urge to get it back has been resonating, even though it has not yet gotten substantial steam. Thousands of other people especially settlers among Fulbe communities are getting increasingly interested in learning the basics of the language. Even though expert trainers are available everywhere, few professionalized and organized avenues exist for such training. Even educational institutions such as Universities and Colleges of Education that offer academic programs in Fulfulde are not sufficient enough to accommodate all the interested people who seek relative pro�ciency in Fulfulde as their second or third language. Konngol SilverTongue has come to �ll in this gap for basic Fulfulde literacy.

= TEACHING ADLaM - A NEW FULFULDE ALPHABET

Fulfulde language has faced several challenges, which include threats of extinction for a variety of reasons. One of them is the multiplicity of dialects, making it difficult for the Fulbe to fully or meaningfully, comprehend communication with their kinsmen, who come from locations other than their own. Over the years, several attempts have been made to either standardize or harmonize the variety of dialects in order to ease communication and interaction among the speakers, regardless of geographic barriers. Before the advent of ADLaM, the Fulbe have mainly communicated through foreign letters such as Arabic. These letters were written in Fulfulde using Arabic script, which the Fulbe have used since embracing Islam, many centuries ago. However, the inability to standardize the Arabic script made it difficult for people to write in a uni�ed way. Every Fulfulde writer was free to write as

9

he wished. In this regard, reading the letters in the unharmonised alphabets continued to pose a serious challenge in mass communication. Then, reading resulted into guess work as Arabic does not possess all the Fulfulde alphabets representing the different sounds. And some of the sounds for many of the letters used did not exist in Fulfulde at all. It is in the light of these challenges that ADLaM was �nally invented. It is a , founded New Fulfulde Alphabetby two Fulbe siblings, Abdoulaye and Ibrahima, from the Nzerekore city in southern Guinea. These brothers created 28 alphabets that made up the called , New Fulfulde Script ADLaMwhich has provided a solution for the age-long elusive search for dialectal harmony and alphabet standardization. Even though, like Arabic, the new begins from ADLaM alphabet right to left, they have consonants and vowels like English. Although ADLaM was originally invented by Fulbe for the sake of Fulfulde, most languages of West Africa can be written using the new script. ADLaM has therefore emerged as one of the newest platforms to promote literacy and education in Africa and the world. The initiative provides access to learning and information through alphabetization using the new . With headquarters in New ADLaM scriptYork, the most important is located in Guinea - Conakry, the home of its ADLaM Office founders. Several training initiatives have since commenced in several West African countries including Nigeria. In Adamawa State, many trainees have bought into the idea and have even graduated several classes in Yola, Jada and Fufore. Many more people are getting increasingly interested in enrolment and teaching in many council areas. In meeting its community service goals, in Yola, has become one of the initial centres Konngol SilverTonguefor teaching this latest international alphabetization order germinating from West Africa.

= TRANSLATION & INTERPRETATION SERVICES

Translation Interpretation and are also critical in a diverse and dynamic world of numerous chances, challenges and changes. Every day, professionals who are native speakers of Hausa, Fulfulde, Yoruba, Igbo, etc. especially in the media come across several new terminologies, vocabulary, concepts, inventions, discoveries, situations, etc. which require translating or interpreting. These professionals most of whom went into broadcasting from no formal training in translation or interpretation, �nd themselves mainly doing guess work to determine how to translate many new concepts and terminologies emanating from fresh advances in science and technology, as well as progress made through inventions and discoveries. Since such inventions and discoveries are usually not carried out in local languages, translators and interpreters, whether in the media, in legislature, in the judiciary, in the military and security service, in business, in diplomacy or elsewhere would require continuous coaching and updating of their vocabulary by experts. This periodic coaching is needed, to enable professional translators and interpreters develop the skills, to spontaneously create terminologies for all new concepts in various languages used by the media. Many other professionals in various sectors such as the judiciary, military, medicine, customs, immigration as well as Nigerian graduates undertaking the one year mandatory NYSC program, would also need to learn at least some passable levels of utility in languages other than their own. For all those who need basic knowledge of translation and interpretation in these languages, trained media translation and interpretation experts need

10

to set the standard for all vocabularies upon, which other users could depend for translating and interpreting their texts, scripts and audio records. These standards are usually set in news and program broadcasts by radio and TV stations as well as in newspapers published in these languages. It is generally assumed that whatever vocabulary that is in use by the media, such are products of thorough semantic research, over time, in these languages to produce the most acceptable usage for the media. It is from these accepted and established media usages, that the general public is expected to copy. This is why the Translation & Interpretation Training Konngol for media professionals and other language users at SilverTongue has become necessary.

= OTHER LANGUAGE OFFERINGS

All language training programs are held simultaneously as several class options are available to accommodate each lesson at different times. It is therefore possible for students to enrol, in separate language lessons since their venues and delivery times vary. In addition to Arabic and , as well as and translation courses, lessons for other French Classes Hausa Fulfulde international languages such as and are likely to be German, Russian, Indian Chinese introduced at the appropriate times. Nigerian languages such as andIgbo, Yoruba Pidgin English would equally be started in due course. This is for the simple fact that many Nigerians who do not speak these languages currently, would actually require them as they travel and do business in regions populated by speakers of either or Yoruba, Igbo Pidgin English.

C. COMMUNICATION & MANAGEMENT CONSULTANCY

Konngol SilverTongue also offers several service options within the broad continuums of Strategic Planning, General Communications, Management Consultancy, Academic Research Advisement Brand Identity and more. Such options include among others: Advisors, Strategic Planning Projects, Documentary & Jingle Production, Project Management Consultancy, Leadership & Peacebuilding, Marketing, Advertisement & PR Services, Administrative & Business Communication and more.

1. PUBLIC RELATIONS, MARKETING & A DVERTISEMENT

Every organisation, company or institution is engaged in pursuing speci�c organisational goals at all times. All of such goals, whether short term, medium term or long term require some level of visibility to succeed, depending on the objective or target audience. Many organisers or sponsors of events, projects, activities or programs also hardly remember they need expert advice on visibility options or which medium, or set of media to use to achieve what purpose and how. Random deployment of just any media or visibility strategy, without strategic planning, expert advisement or appropriate scheduling could either slow down or lessen the impact of any visibility campaign. Beyond the choice of the most appropriate medium or media, planning the placement strategy and timeline is also of great importance. All private and public organisations, institutions, and businesses need to market and advertise their products or services at one time or the other. They equally require PR professionals with the knowledge, skills and mindframe to promote the positive image of

11

organisations, institutions, government agencies and companies. Incidentally, most of the time, these professionals are either hardly available, or where they are found, their organisations faintly understand the imperative of getting the right professional advise on how, where and when to publicize and promote a product, service or sell the mission and goals of an organisation. Not many do understand the appropriate visibility options available, as well as media coverage possibilities. These are usually taken for granted, which result into under-utilization of organisational or institutional capacities and resources. Information about media , and other choices/relevance, brochure design and/or distributioncommunication issues, among others, are also critical but usually not done right. Konngol SilverTongue is disposed to providing expert advisement services in the conception and development of various marketing materials and tools, such as brochures, �yers, etc. to promote organisational and institutional goals, programs, projects, services, schemes events, ceremonies, activities and more.

2. BRAND IDENTITY SPECIALISTS

In the often-relegated area of brand identity management, not many people remember or even understand the professional import of an organisation's brand image in the success of businesses, whether or not they are going concerns. In many instances, potential business owners do not know how, why, or who should guide them in creating relevant corporate identities and branding same to conform to their goals and meet their objectives. Konngol SilverTongue offers carefully thought-out consultancy opportunities, which help clients to choose the most appropriate identities, de�ning, designing, and delivering the right image in the best brand identity outlook, to achieve the best results. provides Konngol SilverTonguethese and many other answers to critical brand choices and voices. The choice of business names/identities, logo design, colour selection/preference, font type selection/retention, trinket development, signage and stationery generation and brand identity enforcement policy have often been taken for granted. This should not have been the case because of the strategic importance of an organisation's brand identity in the success of businesses – big or small. At , brand identity is never taken for granted. Serious thought Konngol SilverTongueand planning goes into offering such service to potential customers wishing to start up new businesses, who would be glad they did go for such in the �rst place.

3. ADMINISTRATIVE & BUSINESS COMMUNICATION

Few personnel in the public and private sectors have the understanding about the de�ned processes, procedures and policy regarding how and when to communicate in the workplace. Most people get to work and are expected to automatically engage in verbal and non-verbal organisational communication, without having the basic understanding of the dos and don'ts involved and why. This is whether the communication is online or otherwise. Majority neither have the background knowledge of how to do it, nor do they have the ability to communicate in a professional way at the work place. Virtually or physically, professional administrative and business communication are vital ingredients for the workplace. Whether in hard texts, in verbal form or electronically, there are certain established and recognised

12

ethical codes for organisational communication, which are generically accepted worldwide. Many people who need to understand how to engage in different types of writing such as report writing, resume and CV writing, application letter writing, cover letter writing, press releases and several other personal or official writing can also come to Konngol SilverTongue to acquire the necessary skills. At factor all of these essential Konngol SilverTongue, weworkplace needs in our list of professional offerings.

4. PROFESSIONAL EMCEE SERVICES

The and other key personnel at public events can make or mar Master of Ceremony (Emcee) such occasions. Ahead of any event, therefore, organizers need to carefully decide early at the planning stage, who anchors an upcoming event or ceremony. Konngol Silvertongue provides quali�ed and professional event Anchors, Moderators, Hosts, or Emcees. You have the privilege to choose between and grades of Emcees, depending on Platinum, Gold Silverthe quality of your event and size of your budget. also offers Konngol SilverTongue mentoring lessons for those interested in becoming professional event anchors, or for professionals who desire to perfect their skills in this area. The three Emcee service categories, which offers in support of public events are: Konngol Silvertongue

a. This group is made up of retired but not tired media Platinum Grade – Veterans:veterans, who have imprinted indelible marks as seasoned broadcasters, public speakers, or top event managers. Because of their previous top grade performance and popularity in the society, event hosting by this category of Emcees is likely to propel higher attendance. And such events will have the best category of anchors.

b. This category comprises current professionals Gold Grade - Mid-Career Experts:within and without the news and marketing media industry and even beyond. They also include popular community stars that are good event anchors, ever-ready to respond to invitations, even at short notice and can host events and ceremonies very professionally.

c. These are budding talents who are in the early Silver Grade - Trainee Professionals:stages of their careers in the media or outside of it, but have the appetite and aptitude for public speaking, and wish to make a career of this noble profession.

5. PRESENTING CITATIONS & EULOGIES

Citations Eulogies and are specialized areas of public speaking. These sensitive assignments need to be delegated with caution and to trained professionals who have the requisite experience to deliver. At , we have these specialists who possess the Konngol SilverTonguerequisite training and skills to study and understand the subject at hand, research and explore the circumstance and substance, weigh the audience and the event, and then prepare a citation or eulogy to march the personality being celebrated. This is indeed a great career window for public speakers, aspiring Emcees and students of public speaking.

13

6. HANDLING MULTIMEDIA SYSTEMS

The and their slides Public Address Systems, Still and Video Cameras, PowerPoint Projectorsare key multimedia tools in hosting many successful events. Speech aids such as Microphones, Audio Speakers, Slide Screens, Laptops, Photographs, Videos, Maps, Charts, Graphs Konngol , and others are critical and need expert handling to maximize their effect. At SilverTongue, equipment handling is value-added training for aspiring speech professionals. We empower them to rede�ne the place and role of speech aids at public functions.

7. EVENTS PLANNING & CONFERENCE FACILITIES

Corporate Social Meetings, Workshops, Seminars, Conferencesand and are held every day everywhere. Incidentally, not many people pay close attention to planning details that go into ensuring a successfully organised and delivered event or ceremony. As a result, just like many public speaking tasks, public events or ceremonies end up being organised and hosted anyhow, rather than somehow. These events and ceremonies are usually hosted in major event venues that are open to the general public. Many attendees or planners of these gatherings would rather prefer modest venues for their functions or small workshops. Some go for big time venues all of which are available at Aside from venues, Konngol SilverTongue.we provide various kinds and categories of events facilitation, hosting, rentals, planning and other logistics. Aside from the fact that all our indoor and outdoor venues are fully equipped with all conference facilities, is disposed to renting out some of the Konngol SilverTonguemoveable facilities and tools needed to support external events such as Podiums, Still & Video Cameras, PowerPoint Projectors, Public Address Systems, Dinning Tables & Chairs, White Boards & Screens Konngol SilverTongue, etc. also has the tools, facilities and equipment to provide professional video and still photo coverage for all events, and can also rent out such services as videography and photography. This is in addition to facilitating PowerPoint presentations at seminars, workshops, conferences, conventions, assemblies, small group meetings, as well as marketing and public relations campaigns. Konngol SilverTongue has the capacity and facilities to plan, host and handle the following activities, events, ceremonies and programs, both on-site and off-site its Corporate Home:

= Annual General Meetings= NGO Training Workshops= Company Board Meetings= Social Receptions & Parties= Academic Research Tutorials= Guidance & Counselling Forums= Products & Service Launchings = Schools Graduation Ceremonies = Exams & Employment Interviews= Wedding Luncheons & Waleemah = Educational Orientation Gatherings= Association Meetings & Assemblies

14

= Conferences, Seminars & Workshops = Turbaning & Installation Ceremonies= Corporate Dinners & Business Luncheons= Open Houses & Enlightenment Campaigns

8. CAREER MENTORING IN PUBLIC SPEAKING & EVENTS MANAGEMENT

Few people stop to think whether they can pursue careers in public speaking and events management, and even sustain themselves beyond the fun of it. Many never thought such world leaders as President Bill Clinton of the United States could pursue a paid post-office career as one of the top-rated public speakers worldwide. Celebrity speakers such as President Clinton make millions of dollars annually from public speaking engagements around the world. You can easily be a Barack Obama, Winnie Mandela, Tafawa Balewa, Maitama Sule, Ko� Anaan, Margaret Thatcher, Ayatollah Khomeini or even Ahmadu Bello, Obafemi Awolowo and Nnamdi Azikiwe. All of these celebrities have become professionally accomplished and globally distinguished because of their great oratorical skills. Many also take the area of events management, planning and delivery for granted. That whoever has an event can just plan and deliver it anyhow at any time. Far from this thinking, the organisation and delivery of events, ceremonies and all other organised programs is a professional calling in itself.

That is why offers the leeway for the discovery of such potential by Konngol SilverTongueeveryone, who decides to pursue a career in this all important area of human need. At Konngol SilverTongue we provide critical tutoring, clinical mentoring and crucial coaching that will enable our clients think outside of the box, to personally develop careers in different areas of public speaking and events management.

9. STRATEGIC PLANNING PROJECTS

Strategic Planning is a basic start-up requirement in all �elds of human endeavour. Many organisations, especially in the public sector, pay lip service to this essential systemic prerequisite and proceed to either launch or inaugurate their goals, without such strategic direction. Every start-up project, program or scheme, that is not a product of thorough research or feasibility study, planning, implementation, monitoring and subsequent evaluation would hardly succeed in the way envisioned by its promoters. It is required that after all the necessary planning prerequisites, which will include de�ning the purpose, mission and vision statements, every great dream would require a clearly spelled out calendar, through which it will be launched. This calendar is usually expected to spell out all the stages and segments of an organisation's establishment, growth and development timeline within a de�ned period. This is usually monitored and reviewed periodically to establish whether or not the project or dream is on course. It has therefore become a very real necessity for to precede any major institutional or organisational start-up, Strategic Planning whether in the public or private sectors. Again, is a ready ally for this Konngol SilverTonguecrucial expert service.

15

10. PROJECT MANAGEMENT SERVICES

With the pool of experts in this key area, who are at the disposal of the Konngol SilverTongue,Project Management component of our service will involve advisement and training. Konngol SilverTongue is proud to offer expert project management training and consultancy for aspiring professionals and clients in this critical service area. From conception, through inception, to planning, implementation and project closing, our experts are keenly interested in determining successful implementation of any given project, be it small or complex; short term, medium term or long term. These experts are versed in the implementation of the following among others: Environmental Management; Feasibility Studies & Start-Ups; Accounting & Auditing Projects; Agricultural & Irrigation Projects; Sustainability & Waste Management; Construction & Engineering Services; Sugar Re�ning Projects Konngol Silvertongue, and more. At , our experts possess vast experience spanning over two decades in the project management industry and related areas. We also have the capacity and capability to embark on pilot projets to establish feasibility reports and lead project start-up campaigns, in a broad range of areas depending on the nature and scope of need. This is in addition to our ability to undertake scienti�c research and surveys to investigate or explore different subjects, issues and ideas. Project experts are always readily available for consultation and collaboration, to facilitate training, and to take up and execute whatever magnitude of project tasks in all areas and subjects at different locations.

11. COVERAGES, DOCUMENTARIES & JINGLES PRODUCTION

Many activities, events and ceremonies happen everywhere on a daily basis. Many of these events are captured on video and audio as well, but the buck actually stops at the coverage. Few individuals, organisations or institutions remember to plan for professional coverages or launch professional productions to capture such events in video or documentary format in a way that the records therefrom, become much more appealing to users, and more accessible during retrieval periods. understands the primacy of capturing major Konngol SilverTongue happenings in society and documenting them more professionally in video format for posterity. We have audiovisual experts with substantial technical experience in covering a variety of programs, events and ceremonies and producing top class documentaries and jingles therefrom. Few also understand the need to use such events to produce high-quality jingles to promote institutions, companies, or organisations for the relevant audience or audiences. is a ready ally for realising all of these broad range of needs Konngol SilverTongue by organisation, companies, institutions.

12. LEADERSHIP MENTORING & PEACEBUILDING

Leadership is a basic human requirement in all systems and societies. Away from the generally titular perception of leadership, it is a basic human need to understand how it works in human resource and material management, control of such resources, appropriate institutional and organisational guidance, administrative direction and governance, and more. In the same vein, peacebuilding within and among diverse values, cultures, interests, viewpoints, sensibilities, beliefs, etc. have grown to become increasingly essential in all

16

societies. This is necessary for de�ating con�ict and building a mutually inclusive and harmonious communities and societies regardless of their compositions. Here lies the imperative for arbitration between individuals, groups, and communities, which has the capacity to reduce the volume of court cases in society.

13. ACADEMIC RESEARCH TUTORIALS

Similarly, understanding the ideal scholarship path in the search for quality education is as important as the knowledge of leadership. It is essential for seekers of tertiary education, especially at adult level to be tutored on the basic skills, requirements, processes and procedures for pursuing and succeeding in academic research. Such scholars, especially at undergraduate level who need guidance on how to conduct academic research, small scale scienti�c surveys, focussed group discussions are welcome to . How to Konngol SilverTonguebe a good student and learn more easily and successfully at this stage of their lives, is fundamental. Such tutoring on the basic essentials of scholarship, which usually happens in the normal classroom dominated by younger scholars, becomes herculean for such category of learners. It has therefore become imperative for emerging leaders and aspiring scholars to be schooled with grace, at their own pace.

= MLTI TRAINING STRATEGY

Each training program will be driven by a course outline. Each of the courses is being facilitated by a carefully selected team of instructors based on their pro�ciency in their areas of specialization in the media, knowledge in a particular language, or expertise in his area of consultancy. These professionals range from industry experts to theoretical scholars from the academia. Since it is a training centre, and not a core academic institution focused on substantial theory, the training will be deliberately tilted more towards practical orientations for all offerings. Such hands-on learning facilities and equipment are readily available at Konngol SilverTongue Public Speaking & to support the training needs of all enrolees. The Events Management Training will be a mixture of theory and practice, with more emphasis on practical aspects of the course. Only one third of the training period is being dedicated to theory, while the remaining two-thirds will mainly focus on practical presentations by every student. Enrolees are expected to engage in several individuals and group presentations in class before graduation. They will be challenged to prepare and present their personal speeches under various contexts. These will include , andInformative Persuasive Ceremonial speeches. In addition, every student will be expected to develop and present an Emcee's Intro Speech to set the tone for kickstarting a major event or ceremony. All presentations will be reviewed and critiqued by class members, while the speaker remains on the podium to take corrections that are expected to improve his next speech. The instructor's �nal critique and evaluation is expected to �nally seal the analysis segment after each speech and set the benchmark for other speakers to come after. The enrolees are also expected to collapse into groups and organise a a and also take responsibility Professional Debate, Press Conferencefor organising their at the end of the course. This is to drive home the Graduation Ceremony point that the graduands have successfully become quali�ed public speakers, event

17

planners and managers during the course of their training at . Konngol Silvertongue Konngol SilverTongue will continue to collaborate with media organizations, institutions, companies and independent professionals everywhere to avail the , Media & Language Training Institutethe opportunity for partnering with some of their resources and utilizing their facilities whenever necessary. is being driven along an annual training Konngol SilverTongue calendar for all categories of courses offered by the institute, from which applicants can choose and indicate their preferred bookings. Even while a class is ongoing, potential trainees wishing to enrol into the next class can apply, and get admitted, but their training segment could commence immediately after a current class. However, if enrolment numbers for the next class �ll up before the completion of an ongoing class, a separate class stream can commence immediately. While the various training options will run on all seven days of the week, there will be considerable �exibility to accommodate Sunday classes, which holds mainly in the evenings. Further �exibility can be discussed with potential trainees, trainers and other stakeholders at the The objective is to remain Media & Language Training Institute.sustainably dynamic by continuously developing practicable and mutually rewarding training and engagement schedules for all stakeholders at all times.

= TRAINING SCOPE, DURATION & FEES

The training will be a mixture of theory and practice, Public Speaking & Events Management with more emphasis on practical aspects of the course. Only one-third of the training period will be dedicated to theory, while the remaining two-thirds will mainly focus on practical presentations by every student. Enrolees are expected to engage in several individual and group presentations in class before graduation. They will be challenged to prepare and present their personal speeches under various contexts. These speeches will include Informative, Persuasive Ceremonial and categories. In addition, every student will also be expected to develop and present an Emcee's Intro Speech to set the tone for a major event or ceremony. All presentations will be reviewed and critiqued by class members, while the speaker remains on the podium to take corrections that are expected to improve his next speech. The instructor's �nal critique and evaluation is expected to �nally seal the analysis segment after each speech and set the benchmark for other speakers to come after. The enrolees are also expected to collapse into groups and organise a , a Professional DebatePress Conference Graduation Ceremony and also take responsibility for organising their at the end of the course. This is to drive home the point that the graduands have successfully become quali�ed public speakers, event planners and managers.

This training will run for eight weeks on Saturdays and Sundays from 10am – 12 noon and from 4pm – 6pm. The course fee is N31,000 including cost of picking an Application Form. Rates for Media training programs could vary substantially depending on type and course time span. Training duration will range from two weeks to three months. Admission will be rolling all year round for all training offerings in Public Speaking, Media and Language courses. Even while a particular course is underway, applications will be received and candidates admitted for the next batch of training. The next class will resume as soon as an ongoing class is concluded. The and , will run Basic French Arabic Language Courses

18

separately for three months. It is possible for the two courses to run simultaneously. Depending on volume of requests from potential enrolees, it is likely for Intermediate and Advanced lessons for Arabic, French, and to be organized soon after. Basic English Grammar All classes in the Basic, Intermediate and Advanced categories in English, Arabic and French will hold on Fridays, Saturdays and Sundays. On Fridays, timing is left at 4 – 6pm, while on Saturdays and Sundays, the timing will range from 10am until 1pm and then from 4 – 6pm. Each of the language courses in English, Arabic and French will also cost a total of N31, 000, which includes cost of Application Form. The will run for Translation & Interpretation Course two weeks and will cost N21, 000 only for each candidate including Application Form fee. Aside from �lling application forms, applicants being sponsored by media houses are expected to come along with training nomination letters from their organisations. The Basic English Grammar Arabic & French Beginners Coursesas well as for will last for three months. Candidates wishing to proceed to the next stage of the training can apply for the Intermediate or Advanced segments soon after completing the lower course or a little later. Each of the Intermediate and Advanced language courses will equally attract a N31, 000 fee for each enrolee. Depending on the volume of enrolment, it is likely for each language training course or media training program to run simultaneously with other courses at the same time. Rates for other training, consultancy and facilitation services offered by Konngol SilverTongue, would vary depending on type of service, volume of offering, as well as the location where such services are required, or will be eventually delivered. Whatever is the interest of clients, is sure to meet their expectations without any Konngol SilverTonguelogistic or capacity hitch, and our fees for all services will hardly ever be impossible.

= TRAINING FACILITATORS & CONSULTANTS

Instructors at the are drawn from three main sources - Media & Language Training Institute retired media veterans, practicing professionals and media scholars from mass communication schools. Even though there will be a deliberate mixture of veterans and much younger practitioners, emphasis will be placed on younger industry experts who have not only grown to become role models to a broad range of media audiences and aspiring professionals, but are considered to be more in tune with the changing dynamics in the media market. Aside from veterans who retired from mainly public media, professionals will be drawn from both the private and public media out�ts in the region as well as from Universities and polytechnics where Mass Communicators are being trained. These diversity of experts who lead , are being driven by accomplished personnel, Konngol SilverTonguewho have made their marks in relevant platforms in the media industry, government bureaucracy, business, multimedia technology, and the academia. These professionals have traversed the spheres of news and marketing media, strategic planning, advertising, corporate communications, public event hosting, and brand management. They have local, national, and international backgrounds, which are crucial requirements for meeting the diverse needs of clients in the various areas covered by . The Konngol SilverTongueexperience and expertise of Konngol Management transcend mass communication teaching, media management, public relations and marketing, project management, events

19

planning and delivery and more. Their backgrounds are a rich blend of substantial industry experience and academic mentoring, spanning nearly three decades in radio, television, newspaper journalism, public relations, and marketing. They are privileged to have widely traveled across Europe, United States, Middle East, and Africa, where they have personally seen and felt the tide and times of best practices in several areas. At , Konngol SilverTonguethis is what is being blended with substantial local content to serve the general good of clients and not merely the goods of their pockets.

= FEE PAYMENT INFORMATION

Ahead of any fee payment, candidates for any of our offerings in media training, public speaking, language tutoring or consultancy service, are required to pick Application Forms from the Corporate Home of @ Hurum Bilkiisu Konngol SilverTongue Communications,Fortress, along Lamido Zubayru Way, Near FMC Hospital, in Yola Main Township, Adamawa State, Nigeria. Completed Application Forms should be returned along with bank payment tellers for receipts to be issued. Cash payment will be accepted even though less preferred. Applicants who opt for cash payment will also be issued appropriate receipts at the point of deposit. Applicants outside Yola, can call any of the mobile telephone numbers listed at the back of this brochure, to discuss Application Form pick-up, delivery processes, as well as the procedures for accessing the various training or consultancy services at Konngol SilverTongue. All fees should be paid to:

= Account Number: 0002432119= Account Name: Konngol SilverTongue Communications= Bank Name: , Opposite Jimeta Modern Market, No 14, Muhammad Jaiz Bank

Mustapha Way, Jimeta, Yola-North, Adamawa State Nigeria.

20

= Imagine yourself as a public speaker who is weighed down by stage fright, and can't proceed with your speech.

= Think of yourself as an Emcee for a major public event, but seem unprepared, because you lack professional skills.

= Look at yourself as a top public officer who is skeptical about writing a good speech, and apprehensive in delivery.

= Place yourself as an event organizer or sponsor who doesn't know where to start planning, or how to get the right Emcee to anchor your event professionally.

= Whatever your goals, expectations, or challenges are in speech writing, public speaking and events management, you now have the answers by your doorsteps.

= Konngol SilverTongue is the new speech clinic in town. We have come to hone your skills in all areas of speech communication:

= Script Writing, Speech Delivery, Mentoring Emcees and Events Planning. = Konngol SilverTongue, combines experience, with expertise and excellence, to perfect

your skills in all areas of public speaking.

CORPORATE HOME:KONNGOL SILVERTONGUE COMMUNICATIONS

THE MEDIA & LANGUAGE TRAINING INSTITUTE (MLTI)

Hurum Bilkiisu Fortress, Near FMC Hospital, Lamido Zubayru Way, Yola Southern By-Pass, Yola Main Township, Adamawa State, Nigeria.

silvertongue@konngol.com www.konngol.com 08037840093, 08036200067

Yalia

m P

res

s L

td.

08

0600

1020

2, 0

70

655

411

92

.