Media Notes Canonical INTEGRATEDMARKETING · SOCIAL & TV IS A MUST.! Television is becoming more social everyday. We know viewers tweet during live TV, but there!s still much to learn

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! Des

Canons

Page 2

Commercial Breaks Arn’t Tweet Breaks

Page 3 ADVANCED TV ‘Breaking Bad‘ Marathon Begins Tonite.

Page 4 SOCIAL NOW FB ‘Like‘ Equal to ‘Yard Sign’

Page 5 DIGITAL NOW What Tablet Users Use Their Tablets For... ! !

Page 6 CINEMA NOW ‘Prisoners’

Page 7 MOBILE NOW GetGlue Brings New TV Fall

iPhone Update

INTEGRATEDMARKETING

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Media Notes Canonical ipsissima verba

Media Notes

Vol #685

Giving Credit

Where Credit

Is Due:

Based on a Nielsen study ‘Trust In Advertising’ on Nielsen news-wire 091713 and thoughts by Lance

FOCUS ON

The advancement of new media continues. Read MNC Briefs blog @ http://sophis1234.tumblr.com/

‘IN MEDIA WE TRUST‘ SO SAYETH NIELSEN ! Whether it!s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful cam-paign, according to Nielsen!s latest Trust In Advertising report. The good news for advertisers is that consumers around the globe are more trusting now than they were several years ago. In fact, trust in online advertising is increasing, as is trust in ads on TV, radio and cinema.

" Word-of-mouth recommendations from friends and family, often re-ferred to as earned adver-tising, are still the most influential, as 84% of global respondents across 58 countries to the Nielsen online survey said this source was the most trust-worthy. Trust in advertising

on branded websites increased 69% in 2013 as the 2nd most trusted format. 68% of survey respondents indicated that they trust consumer opinions posted online, which ranked third.

" “Brand marketers should be especially encouraged to find owned advertising among the most trusted marketing formats,” said Randall Beard, global head, Advertiser Solutions at Nielsen. “This form of ad-vertising is trusted by nearly 70% of consumers globally, which emphasizes the notion that marketers maintain the ability to control the mess-ages about their brands in a way that consumers consider credible. This perceived credibility is a key compon-ent in advertising effective-ness.” In addition to an increase in trust in messages on branded websites, 56% of respondents said they

trust consumer-consented email messages.

" For other online ads, 48% said they trust ads in search engine results, online video ads and ads on social networks. 42% trust online banner ads. 45% in Nielsen!s 2013 survey believed display ads on mobile phones were credible, and 37% trusted text ads on mobile phones.

" Ads on television, in newspapers & in magazines continue to be among the most trusted forms of paid advertising. Trust in TV ads increased to 62% in 2013. 60% trusted ads in maga-zines. Newspaper ads were the only format to decline in the six-year period—61% found newspaper ads credible in 2013. Ads on radio (57%) and cinema (56%) both gained consumer trust. Billboards & outdoor (57%).


COMMERCIAL BREAKS ARE NOT TWEET BREAKS. UNDERSTANDING SOCIAL & TV IS A MUST.

! Television is becoming more social everyday. We know viewers tweet during live TV, but there!s still much to learn about the relationship between TV viewing and social media usage. For example, are people tweeting while a show unfolds...during the actual minutes of a program...or are they reserving their Tweets for the commercial breaks? " " Looking at the results of a new Social Guide study, viewers send the majority of their Tweets during program time rather than during commercial time. The study also found that the share of Tweets sent during commercial time was driven across genres by the share of commercial time within a program!s airtime. In sports, for example, commercials ran during 24% of airtime, and 25% of Tweets were sent during commercial time.

“To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.” " " " Edward R. Murrow

! Social media and TV programming have become fast friends. For many of us, the two are transforming how we watch the medium. In fact, Twitter has become a popular destination where fans can talk about their favorite TV shows in real time. " Look...brands (retailers and manufacturers) have already made investments in social media, reaching out to engage prospective customers in a direct manner. Understanding that social media (particularly via Twitter) is done mostly DURING the program rather than during the commercial breaks, brings new opportunity to branded advertisers. " You now have participants involved in favorite programming. Take advantage of this and get involved following the commercial breaks to bring attention to your up-coming messages. Be proactive and push.

Bits & Pieces Week of 090913

Weekly Average Ratings BROADCAST MORNING NEWS SHOWS ABC: #GMA# 5.55 million + 0.23NBC: #Today# 4.66 million + 0.09 CBS: #Early Show# 2.81 million+ 0.14 BROADCAST LATE-NIGHT SHOWS NBC: #Tonight# 2.90 million- 0.60 CBS: #Late Show# 2.40 million - 0.10 ABC: #Kimmel# 2.40 million+ 0.50 Week of 090913

BROADCAST EVENING NEWS +/- lastNBC: #Brian Williams! 8.30 million + 0.50 ABC: #Diane Sawyer# 7.95 million+ 0.33 CBS: #Scott Pelley# 6.08 million+ 0.01

Sunday 091513

BROADCAST SUNDAY AM NEWS CBS: #Sunday Morning# 5.66 millionCBS: #Face The Nation! 2.76 million- 0.09 ABC: #This Week# 2.69 million - 0.05NBC: #Meet The Press# 2.64 million- 0.06 FOX: #News Sunday# 1.03 million- 0.07 UNI: #Al Punto# 0.78 million+ 0.03 "

“Why would you wait for anything to come to you.”" Herman Globbops famed master of thought and wisdom

"

" "

MNC is not printed. It is only released digitally.

“When in doubt remember: It’s all about baseball.” For your baseball fix, go to: http://overtheshouldermlb.wordpress.com/

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! “Right or wrong the customer is always right.” Marshall Field

On your smartphone, scan with

any QR reader.

Media Notes Canonical Vol #685

Giving Credit

Where

Credit Is

Due: From information in

with thoughts &

observationsof Lance.

Have you talked to them today?®

The more you know,

the better you will be.

It"s not about

technology. That will

always change. The real

question you have to

ask yourself is:

Have you talked to them

today?®

MEDIA NOTE: Just as

consumers are more

connected, retailers

need to follow suit,

engaging with

consumers wherever

they are and at each

stage of the promotion

of a product or service:

before, during and after

have never been more

important. Have you

talked to them today?®


AMC SETS ‘BREAKING BAD’ MARATHON FOR TODAY

ahead of the finale, show set to review from episode 1 MONDAY 09.16.13

ABC ‘Dancing with the Stars‘

16.04 million viewers 10.2/16HH

TUESDAY 09.17.13

NBC #America!s Got Talent#


WEDNESDAY 09.18.13

NBC ‘America’s Got Talent‘

11.19 million viewers 6.9/11 HH

THURSDAY 09.19.13

NFL ‘Chiefs vs Eagles‘


FRIDAY 09.20.13

NBC ‘Shark Tank‘ Premiere


SATURDAY 09.21.13

ABC ‘Kansas St vs Texas‘


SUNDAY 09.22.13

NBC ‘NFL Bears @ Steelers‘

18.69 million viewers 12.2/41 HH NOTE: Season average ratings are

“Most Current” measurements which

are Live+7 day DVR viewing when

available (2+ weeks after airdate),

combined with Live, Same Day DVR

viewing for the most recent 2 weeks.

Source: The Nielsen Company.

In the days leading up

the series finale, it!s

going to be all #Breaking Bad! almost all the time

on AMC. The cable

channel is going to show

every episode of the

meth-drenched drama

from Season 1 onward.

The “Countdown To

Finale,” as AMC has

dubbed it, will start at 8

PM September 25 with

the very first episode

from January 20, 2008,

and goes straight through

to the end of Season 4

late on Friday, September

27. The marathon picks

up again with the current

Season 5 at 11 PM

September 28 and goes

through the night and day

up to the 75-minute

series finale at 9 PM

September 29. AMC!s

freshman Low Winter Sun will be pushed back

to a 11:15 PM start time

on the Sunday because

of the extended finale

episode and the one-hour

live Talking Bad featuring

series creator Vince

Gilligan, star Aaron Paul,

Giancarlo Esposito,

Jesse Plemmons, RJ

Mitte, Jonathan Banks

and ABC late night host

Jimmy Kimmel. Though

this is the first time

they!ve aired the entire

series in one virtually

continuous block,$AMC

has a history of

marathons for Breaking Bad and other shows

around big episodes or

debuts.$

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Top Cable Shows Last Week: 9/15- SUN AMC 9P ‘Breaking Bad‘ 6.766 million MON ESPN 8P‘NFL Football‘ 14.329 millionTUE FX 10P‘Sons of Anarchy’4.632 million WED A&E 10P‘Duck Dynasty‘ 9.427 million THUR NFL 9P“NFL Football” 9.374 million " "

If you like Media Notes give us a LIKE on our

facebook

page... at www.facebook.com/CNASophis. We would appreciate it very much.

Networks ranked by total 2+ viewership

Giving Credit Where Credit Is Due:

Television ratings from The Nielsen Co. Image credit: fast company

“This instrument can teach, it can illuminate; yes, and it can even inspire."But it can do so only to the extent that humans are

determined to use it to those ends. "Otherwise it’s nothing but wires and lights in a box.” Edward R. Murrow October 15, 1958.

ADVANCED TELEVISION

Showtime will debut #Roman Polanski: Odd Man Out” on this coming Friday, September 27th at 9PM (ET/PT). " In the UK, ITV!s #Downton Abbey! premiere on Sunday drew 9.5 million viewers, peaking at 10.5 million viewers. It drew a 39.6 share of the audience.

85% of tablet and smartphone owners

use their devices while watching TV

MEDIA NOTE: Just as

consumers are more

connected, retailers need to

follow suit, engaging with

consumers wherever they are

and at each stage of the

promotion of a product or

service: before, during and after

have never been more

important. Have you talked to

them today?®


" On the Web, free speech is often thrown around as a shield to protect people who don!t want to be responsible for their words. However, there are plenty of stories of people being fired for ill advised posts on social media. "

" Whether or not you agree with the ruling in the #drunken pirate! case or the public shaming of Pax Dickinson, it!s clear that our social media personas can have real world consequences.

" But that doesn!t mean you can be fired from your job for expressing your political beliefs online. According to a recent ruling by the US Court of Appeals in Richmond, VA, a

Facebook #like" is Constitutionally protected speach.

" According to the Digital Media Law project, the 2011 case was brought by Bobby Bland and five former employees of the Hampton, Virginia Sheriff!s Department. In Bland v Roberts, the plaintiffs $alleged wrongful termination by their former employer, Sheriff B.J. Roberts because they supported his opposition. Roberts filed and won a motion for summary judgment in 2012 on the basis that a Facebook “like” did not meet the standard for “expressive speech.”

" The plaintiff!s filed an appeal. Facebook joined in with support and according to Bloomberg,

took the position that with 500 people using the site to share ideas, the “like” feature was vital and “must have free-speech protection.”

" Last Wednesday, September 18, 2013, Fourth Circuit Court Judge William Traxler ruled that the previous court had made an error and a Facebook “like” is,

indeed, protected speech. “Liking a political candidate!s campaign page communicates the user!s approval of the candidate and supports the campaign by associ-ating the user with it,” Traxler wrote. “In this way, it is the Internet equivalent of displaying a political sign in one!s front yard, which the Supreme Court has held is substantive speech.”

ITS A WHOLE NEW WORLD You have to make sure that your message is in the media form THEY USE, not the ones you think

are important.

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SOCIALNOW

“Social Networking accounts for 1 of every 6 minutes spent online.” comScore

MEDIA NOTE: Just

as consumers are

more connected,

retailers need to

follow suit, engaging

with consumers

wherever they are

and at each stage of

the promotion of a

product or service:

before, during and

after have never

been more

important.

Have you talked to

them today?®

FACEBOOK ‘LIKE’ IS THE INTERNET EQUIVALENT OF A

SIGN IN YOUR FRONT YARD“Mobile creates a more dynamic ecosystem.” Mark Zuckerberg Co-founder # Facebook


Giving Credit Where Credit Is Due:Based on an article in Social Times 091913 by Kimberlee Morrison with thoughts by Lance photo credit: SocialTwist & adotas

CNA | SOPHIS is a proud

member of the one network



Giving Credit Where Credit Is Due: From an article in eMarketer 091913 and thoughts by Lance

‘Hofstadter’s Fluid Concepts’ was the first book ever ordered on Amazon on April 3,1995 during the beta testing period.

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“There is always room for those who can be relied upon to deliver the goods when they say they will.” Napoleon Hill American Writer

DIGITAL NOW

MEDIA NOTE:

Just as

consumers

are more

connected,

retailers need

to follow suit,

engaging with

consumers

wherever they

are and at each

stage of the

promotion of a

product or

service: before,

during and after

have never

been more

important. Have

you talked to

them today?®

WHAT TABLET USERS USE THEIR TABLETS FOR from watching tv to reading a newspaper" The vast majority (90%) of tablet owners polled in May 2012 by research firm GfK MRI said they simultaneously used their tablet while doing other activities, like eating a meal, getting dressed, exercising and perhaps most interesting-ly, while using other digital devices.

" Thirty-six percent of those polled said they talked on a mobile phone or smartphone while using their tablet, and 28% used a tablet and traditional computer at the same time. By far, the most common pairing

was the tablet with the TV: Some 63% said they used the two devices together.

" Eyes on multiple screens means marketers have more opportunities to engage consumers through advertising.

" Multitasking is second nature for tablet users, and while this behavior is an indication of a distracted consumer, it!s an opportunity as well. Advertising on multiple screens is generating higher conversion rates for brands. According to a 2013 study by Tapad, a

cross-platform marketing technology provider, “users who were exposed to an automotive brand!s messaging across two screens exhibited a 57% jump in regional dealer lookups and test drive requests as compared to users who saw the brand!s messaging on only one screen. The small portion of users who saw the brand!s messaging across three screens were also more likely to convert.” " Isn!t it about time you consider MOBILEFirst in your media manage-ment strategy? If you don!t your competition will.

If you want to continue to get what you’ve got, continue to do what you are doing.


" Kidnapping drama Prisoners easily took first place at the box office this weekend. Meanwhile, 3D dance movie Battle of the Year fell far short. " The Top 12 earned an estimated $75.5 million, which makes this one of the slowest weekend yet this year. Still, this is typically a quiet time at the box office, and this haul is about on par with the same weekend last year." Prisoners opened to an estimated $21.4 million from 3,260 locations this weekend. That's in the same general range as Warner Bros. similarly-timed dramas The Town ($23.8 million), Contagion ($22.4 million) and Argo ($19.5 million). WB clearly recognizes that there's a market for adult-oriented movies at this time of year...the audience for Prisoners was 72% over the age of 25." The release date wouldn't have mattered much, though, if Prisoners didn't look appealing,

which was a huge possibility given the heavy story and bleak visual palette. Instead of shying away from the story, the marketing made it clear that this was a high-stakes race against time to find two missing girls. The very primal fear of having your children taken away is clearly something many parents can relate to, and the marketing made sure to put the desperate father (played by Hugh Jackman) front-and-center. It also helps that there was clear ambiguity as to what happened to the girls, and the opportunity to try to solve the mystery is an appealing one." Aside from skewing older, exit polling also showed that the audience was pretty evenly split between men (48%) and women (52%). Audiences polled on Friday gave it a "B+" CinemaScore, though that improved to an "A-" on Saturday." The real story for Prisoners is how it holds up

in the long-run. It has good word-of-mouth, though it also faces tough competi-tion in early October. It is likely that it will earn between $70 & $80 million." Coming off one of the best weekends ever in the month of September, horror sequel Insidious Chapter 2 plummeted 64%to an estimated $14.5 million. For the horror genre, that fall isn't terrible, though it still guarantees that Insidious Chapter 2 will not wind up anywhere near director James Wan's July hit The Conjuring ($136 million and counting). To date, Insidious Chapter 2 has earned $60.9 million, which is more than the first Insidious made in its entire run." In third, Luc Besson!s The Family fell 50% to an estimated $7 million. Thru 10 days, the action comedy has grossed $25.6 million.

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“That which grows fast, withers as rapidly. That which grows slowly, endures.” Josiah Gilbert Holland

CINEMA NOW


Giving Credit Where Credit Is Due: From an article in box office mojo by Ray Subers 092213 with thoughts by Lance and information from boxoffice mojo.com

CINEMA NOW THE 1ST SCREEN

‘PRISONERS’ GOES FROM FESTIVALS TO #1 from telluride to toronto, audiences were standing and applauding

#The Twilight Saga: Breaking Dawn Part 2! IS COMING TO THE U.S. NOVEMBER 16th. Will your brand be on the big screen?

PAST WEEK ‘Prisoners’

was #1

domestic film

with $21.4

million.

‘Smurf’s 2’

was #1

Internationally with $14.1

million this past

weekend.

15% of moviegoers watch movie previews on their smartphones, up from 6% in 2010. " Credit: Nielsen 061313

“No one is useless in this world who lightens the burden of it for everyone else.” Charles Dickens British Writer

MEDIA NOTE: Just as consumers are more connected,

retailers need to follow suit, engaging with consumers

wherever they are and at each stage of the promotion of a

product or service: before, during and after have never been

more important. Have you talked to them today?®


" GetGlue, the social TV discovery and check-in service launched a major update to their iPhone app. GetGlue, a staple in the social TV startup world, is connecting more closely with DIRECTV and intro-ducing some major new features. New features include streaming services

that are becoming more important to the GetGlue

experience, a smart move since they already attract-ed many users binging-TV on these services.

What to Watch: Find What to Watch right now on TV, on streaming and in theaters using the fully$redesigned guide. In addition to what is on TV, the guide includes new movies and shows from$On Demand, Netflix, Hulu, Amazon Instant Video, iTunes, HBO GO, CBS, FOX, FX, AMC and$a dozen more streaming

services and apps. Another exciting feature is the remote control for DIRECTV. Users can con-nect their GetGlue app with their DIRECTV box to change the channel$right from the On TV Now section in the guide.

New Search & Discover: The new “Search & Discover” allows users to indulge their TV mood. Browse by genre or pick from “Fun Lists” curated by GetGlue!s editorial team. Choose a show$to “Binge Watch,” select a movie from “Date Night” or just go straight to the “Latest & Greatest.”$The “Want to Watch” feature helps you track your watch list and get remind-ers for new episodes, sea-sons on streaming and theatrical and VOD releases for movies.

Updated Show Pages: Updated show pages

include Summary, Feed &

Watch tabs. By default,$the Feed tab shows you up-dates from your friends and what is trending right now. Use the new$filters to see videos, photos or live com-ments from other fans. Connect your Twitter ac-count to$get Tweets from friends about your favorite shows. They!ve also added episode information so you$can find upcoming air dates, track the newest episodes available on streaming and revisit past$episodes. Posting memes, gifs,

videos and more: In add-ition to commenting on shows, users can now

add$memes, gifs, videos or news articles to any of their posts. GetGlue!s content curators select the$best fan posts and feature them on show pages for the entire community to enjoy.

The more you know about mobile, the better chance you have of reaching her. ”If you don’t have

a mobile strategy, you don’t have a future strategy.” Eric Schmidt, Exec Chairman Google


Giving Credit Where Credit Is Due: From an article in lost remote.com by Natan Edelsburg 090913 and thoughts by Lance Photo Credit: agencypost.com & on next page, luxurydaily.com

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“I am always doing that which I cannot do, in order that I may learn how to do it.” Pablo Picasso

Check out my blog at http://sophis1234.tumblr.com/

This week features

‘How Affluent

Luxury Buyers

Research Their

Purchases’.

Check it out.

“This is not a trend but a fundamental shift in how we consume media. There is a mobile component to everything your

audience does and you need to plan accordingly.” Rachel Pasqua 72% keep their smartphones within 5 feet. Harris

MOBILENOW

GETGLUE LAUNCHES MAJOR iPHONE UPDATE just in time for the fall tv season

MEDIA NOTE:

Just as

consumers

are more

connected,

retailers need

to follow suit,

engaging with

consumers

wherever they

are and at each

stage of the

promotion of a

product or

service: before,

during and after

have never

been more

important. Have

you talked to

them today?®

[email protected] http://bit.ly/11avZM5 http://on.fb.me/16tna7Q http://bit.ly/Ps5SdF © CNA | Sophis 2013 all rights reserved

“Your premium brand had better be delivering something special, or it’s not going to get the business.” Warren Buffett

Have You Talked To Them Today?Most marketers around the world believe that personalization of the web experience is critical, even if most of them aren’t sure how to go about doing so. New survey results from Janrain suggest that within the US, being shown irrelevant content can drive consumers away: 74% of respondents claim to get frustrated with websites when content, offers, ads, and promotions appear that have nothing to do with their interests. Still, consumers need assurances that their personal data will be handled responsibly. You need a layout that tells of your brand that sends the right message, loud and clear.

Visitors do not care if a website looks great on a desktop, but appears disjointed on a smart device. They expect a company’s website to look good on any device. No matter what device a visitor is working off of, a bad website experience speaks volumes about a company.

And once damaged, a company’s image is difficult to repair.

In the study titled, “What Users Want Most From Mobile Sites Today”, Google found 72% of consumers expect brands to have a Mobile-Friendly website. In 2013, a company not equipped to match their personal technology is behind the times. A poor mobile experience leaves a negative mental footprint. Google reported that 55% of respondents said a frustrating mobile experience hurts their opinion of a brand.

Just as consumers are more connected, retailers need to follow suit, engaging with consumers wherever they are and at each stage of the promotion of a product or service: before, during and after have never been more important.

Have you talked to them today?®

We are a 24/7, 365 day integrated marketing innovations firm. If you need assistance in your communications, call, email, tweet, skype, facetime, google hangout or semaphore us today.

For more information regarding cnasophis simply scan this QR code on your mobile

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Lance USA [email protected] (480) 619-8999 Klaus EMEA [email protected] +45 2721 2021

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Media Notes Canonical INTEGRATEDMARKETING · SOCIAL & TV IS A MUST.! Television is becoming more social everyday. We know viewers tweet during live TV, but there!s still much to learn