PICTURE HEREMedia Offer 2011

Macau International Airport

Updated Version: March 2011

Media Offer 2011 2

Index

JCDecaux GroupMacau International Airport (MIA) Advertising

MIA BackgroundPassenger ThroughputPassenger Profile Benefits of MIA Advertising

Media Offer 2011ImpactDominateTarget InnovatePromoteSponsor

Contacts Index

Media Offer 2011

reaches an estimated

308 million people worldwideevery day.

The Group has operations in 56 countries with a presence in 3,500 cities.

3

JCDecaux Group

London

Paris

Shanghai

JCDecaux No.1• Worldwide in Outdoor Advertising

• Worldwide in street furniture advertising

• European billboard advertising

• Worldwide in airport advertising: 184 concessions in 18 countries

• Worldwide in transport advertising: more than 400 advertising concessions in 23 countries

• Outdoor advertising in Asia Pacific

• Self-service bicycles

JCDecaux – No.1 No.1 OutdoorOutdoor AdvertisingAdvertising CompanyCompany in the Worldin the World

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No. 1 in Asia Pacific

Hong Kong

Hong Kong

Macau

Beijing

JCDecaux Airport, World leader in airport advertisingWe are the largest airport advertising company in the world, with 10 key worldwide airports and operate airport advertising businesses in 18 countries e.g. London Heathrow, Paris Charles de Gaulle, Frankfurt, New York JFK, Los Angeles, Beijing, Shanghai, Singapore and Hong Kong

Media Offer 2011

Beijing

Qingdao

Shanghai

Hong KongMacau

Hong Kong International Airport

Shanghai Pudong Intl. Airport

Qingdao Liuting Intl. Airport

Macau International AirportBeijing Capital Intl. Airport Terminal 3

Shanghai Hongqiao Airport

JCDecaux Airport – China Network

5

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• 90 hotels and resorts* providing world-class entertainment and performance which makes it becomes the largest gaming city in the world

• State-of-the Art shopping arcades attracting top-tier luxury brands

• More than 40 MICE venues providing facilities from 7000-seat auditorium to rooms for a gathering of for business travellers**

• Visitor Arrivals at Macau +15%+15%YOY from January to December 2010*

Source: *Statistics and Census Service of Macau, updated in Feb 2011

** Macau Government Tourist Office, updated in Nov 2010

Macau – City of Entertainment

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• 4.1M PAX from January to December 2010*

• 70%70% Greater China passengers**

• Visitor Arrival YOY at MIA from January to December 2010:**• Overall Visitors: +1.7%• Mainland China Visitors: +25.9%+25.9%

• Largest destinations include major cities in Taiwan, mainland China and Southeast Asia***

• “The Best Emerging Airport - Asia” - Asian Freight & Supply Chain Award in 2004, 2007, 2008 & 2010

Source: * MIA Traffic Statistics Report by Administration of Airports Ltd., Dec 2010

**Statistics and Census Service of Macau , updated in Feb 2011

***MIA Traffic Statistics Annual Report by Administration of Airports Ltd. Macau, Aug 2010

Macau International Airport (MIA)

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• 56% Male, 44% Female

• 49% Age between 28 – 45

• 45% PMEB (Professionals, Managers, Executives, Businessmen)

• 52% with Annual Household Income US$30,000 or above

• One-third (32%) frequent travelers, making over 4 trips a year

• Most frequent activities in Macau:• Shopping 51.3%• Visiting tourist attraction 45%• Gambling 38.2%

Source: Passenger Profile Survey by Administration of Airports Ltd. Macau, Sep 2010

MIA – Passenger Profile

Media Offer 2011

70% of passengers are from Greater China Region*

ShanghaiBeijing

HangzhouNanjingXiamen

WuxiTaipei

Major Destinations**

Source: *Statistics and Census Service of Macau , updated in Feb 2011

**MIA Traffic Statistics Annual Report by Administration of Airports Ltd. Macau, Aug 2010

Major Airlines**

Air ChinaAir Macau

China Eastern AirlinesShanghai AirlinesXiamen Airlines

Eva Air

SeoulKaohsiung

ManilaHo Chi MinhSingapore

OsakaKuala Lumpur

MIA – Passengers by Destination

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Fundamental beliefs that convey the essence of an airport:

The airport is: A place of discovery and pleasureA promise of travel A cosmopolitan locationA prestigious environmentA gateway to the worldA worldwide status benchmark

Almost 100% of the frequent flyers consider that airport advertising gives brands an international status with a cosmopolitan dimension, and these brands are considered Top-of-the-range.

Source: JCDecaux Airport Stories by Opinionway, 2010

Benefits of Airport Advertising

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PrestigePrestigeStand out with the most luxurious sites

PremiumPremiumTarget highly sought-after travelers

TacticalTacticalDifferentiate through alternative displays

Benefits of MIA Advertising

Media Offer 2011

INNOVATE

Innovate through new forms and ways of advertising whatever your media category is.

Communicate with your desired target: right audience, right time, right location.

TARGET PROMOTE

Compel consumers to action at point-of-sale to increase footfall.

Surround 100% of the audience with static or digital networks toachieve repetition and recall.

DOMINATE

Reach 100% of the airport audience in one hit with premium locations & outstanding formats.

IMPACT SPONSOR

Associate your brand to a genuine airport service.

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Media Offer 2011

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• Stand out in a cluttered environment with our range of impactful media solutions• Gain a competitive advantage with extensive area coverage and airport architectural integration• Display your brand message in a highly visible and well-traveled area

Impact

IMPACT

PICTURE HERE

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Impact – Media Offer

IMPACT

L1 Departure Level

Departure Pre-Immigration Lightbox

L0

L1

Exterior

Exterior Billboard

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Exterior Billboard

Key Benefits: These three billboards are located along the main traffic route between the Airport and

entertainment hub of Macau, reaching out to all the Macau tourists with stunning impact(Along the road to / from airport terminal, ferry terminal and Cotai area)

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Dominate

DOMINATE

PICTURE HERE

• Maximize impact and spread your message to a vast airport audience• Maximize your reach and brand exposure with our dominant media offerings and surround 100% of your audience to achieve repetition and recall

Media Offer 2011 17

Dominate – Media Offer

DOMINATE

L0 Arrival Level

Welcome Network

Lightbox on Wall

Ligthbox on Carousel

Carousel WrapL0

L1

Airport Bus

Airport Bus Advertising – Exterior

Airport Bus Advertising - Interior

Airbridge

Airbridge Advertising – Exterior

Airbridge Advertising - Interior

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Welcome Network

Key Benefits: Situated right after the Customs, this format captures attention of all arriving passengers with the

motion of scrolling posters(Arrival Greeting Hall, Arrival Level)

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Lightbox on Wall

Key Benefits:During the waiting time for luggage, these huge lightboxes can deliver your message clearly in front

of passengers(Baggage Reclaim Area, Arrival Level)

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Lightbox on Carousel

Key Benefits:During the waiting time for luggage, these huge lightboxes can deliver your message clearly in front

of passengers(Baggage Reclaim Area, Arrival Level)

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Airbridge Advertising – Exterior

Key Benefits:The airbridge is a unique form of airport advertising and provides tremendous impact. Advertising

at exterior structure creates powerful impact thus results in effective brand building.

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Airbridge Advertising – Interior

Key Benefits:With this unique media, your messages will be the first that travelers see upon arrival or the last

when they depart. This powerful advertising format is now available at Macau International Airport

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Airport Bus Advertising – Exterior

Key Benefits: Bus body advertising creates a strong visual impact and enables a wide reach to air-passengers

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Airport Bus Advertising – Interior

Key Benefits: Advertisers are provided with high creativity and flexibility by Airport Bus interior

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Carousel Wrap

Key Benefits: An effective format to capture the attention of travelers while waiting for their luggages

(Baggage Reclaim Area, Arrival Level)

Mockup Photo for reference only

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• Speak directly to your target audience• Media solutions offered in our target range allow advertisers to maximize their reach and branding efforts

Target

TARGET

PICTURE HERE

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Target – Media Offer

TARGET

L1 L0 Arrival LevelDeparture Level

Exhibition Site

Take-One Rack

L0

L1

Exhibition Site

Take-One Rack

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Exhibition Site

Key Benefits: Offer a unique opportunity for VIP airline passengers to learn about, spend time with and walk away

with your products(Boarding Area, Departure Level)

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Take-one Rack

Key Benefits: This take-one leaflets site is situated at highly visible area to increase awareness and advance

product knowledge.(Baggage Reclaim Area, Arrival Level)

Media Offer 2011

• Provide advertisers with differentiation through new and innovative ways of advertising. • Enhance brand recall and efficiency to a cluttered market place.

Innovate

PICTURE HERE

INNOVATE

Mockup Photo for reference only

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Media Offer 2011

Innovate – Media Offer

INNOVATE

L0 Arrival Level

EL Panel

L0

L1

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Media Offer 2011 32

Electro Luminescent (EL) Panel

Key Benefits: Arouse your target audience by animated lighting effect of EL panels!

This format offers creativity and flexibility to your advertising campaign.(Baggage Reclaim Area, Arrival Level) Click here to view demo video

Mockup Photo for reference only

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• Incite buyer impulse with our range of PROMOTE media offerings.• Deliver point-of-sale recall to effectively communication in direct proximity to passengers at the airport.

Promote

PICTURE HERE

PROMOTE

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Promote – Media Offer

PROMOTE

L1 Departure Level

Free Standing Lightbox

Giant Ceiling Banner

L0

L1

Media Offer 2011 35

Free Standing Lightbox

Key Benefits: Key location to get the best Return on Investment of your campaign

(Duty Free Area, Departure Level)

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Giant Ceiling Banner

Key Benefits: Ideal to promote your brand and products in a very dynamic way

to captivate passenger’s attention(Check-in Area and Boarding Area, Departure Level)

Media Offer 2011

• Cleverly associate your brand with cordial passenger services already available in the airport or newly created ones. • Provide extensive area coverage and an original way to communicate to the mass audience

Sponsor

PICTURE HERE

SPONSOR

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Media Offer 2011

Sponsor – Media Offer

SPONSOR

L1 L0 Arrival LevelDeparture Level

Clock Sponsorship

TV Stand

Trolley

L0

L1

Clock Sponsorship

Trolley

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Clock Sponsorship

Key Benefits: Your brand is easily recognized as travelers are time-conscious

Media Offer 2011 40

TV Stand

Key Benefits: A forceful brand building tool to capture the attention of the passengers waiting aboard

(Boarding Area, Departure Level)

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Trolley

Key Benefits: Mobile format that circulate throughout all areas at the airport, deliver high reach and

viewing frequency.

Media Offer 2011 42

Contacts

Contacts

Contact Us for More Details

JCDecaux Macau– Airport Advertising Team Tel : (852) 2111 0111 / (852) 2862 7234Fax: (852) 2110 1407 Email: airport@jcdecaux.com.hkWebsite: www.jcdecaux-transport.com.hk/macauairport.html